What NOBODY Tells You About Google ADs | Shopify Dropshipping Secrets
Published on: December 6 2022 by Shri Kanase
What NOBODY Tells You About Google ADs | Shopify Dropshipping Secrets
Table of Contents
What NOBODY Tells You About Google ADs | Shopify Dropshipping Secrets
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | yo what is going on everybody sri kunasa |
| 00:00:02 | 00:00:06 | here so what |
| 00:00:03 | 00:00:07 | literally nobody tells you about google |
| 00:00:06 | 00:00:10 | ads |
| 00:00:07 | 00:00:10 | now google ads have become one of the |
| 00:00:10 | 00:00:13 | most |
| 00:00:10 | 00:00:14 | toked about topics in 2021 simply |
| 00:00:13 | 00:00:16 | because a lot of people |
| 00:00:14 | 00:00:18 | are transitioning from using facebook |
| 00:00:16 | 00:00:20 | due to facebook bans |
| 00:00:18 | 00:00:23 | facebook account limitations and whatnot |
| 00:00:20 | 00:00:23 | to using google ads and not just these |
| 00:00:23 | 00:00:25 | people |
| 00:00:23 | 00:00:27 | a lot of new drop shippers are actually |
| 00:00:25 | 00:00:29 | finding it much easier |
| 00:00:27 | 00:00:31 | and much more simple to use google ads |
| 00:00:29 | 00:00:33 | there are several reasons |
| 00:00:31 | 00:00:35 | why a person who is drop shipping |
| 00:00:33 | 00:00:35 | currently would want to use google ads |
| 00:00:35 | 00:00:38 | some |
| 00:00:35 | 00:00:39 | include more long term sustainability a |
| 00:00:38 | 00:00:41 | little bit easier to |
| 00:00:39 | 00:00:43 | start running ads once you get the ad |
| 00:00:41 | 00:00:43 | account actually approved because |
| 00:00:43 | 00:00:45 | nowadays |
| 00:00:43 | 00:00:47 | even getting the merchant center account |
| 00:00:45 | 00:00:49 | approved with google is a big |
| 00:00:47 | 00:00:50 | hassle of its own but once you get those |
| 00:00:49 | 00:00:52 | things done |
| 00:00:50 | 00:00:54 | google ads definitely a more preferred |
| 00:00:52 | 00:00:56 | platform for 2021 |
| 00:00:54 | 00:00:57 | and onwards but there are some things |
| 00:00:56 | 00:00:58 | which actually a lot of people including |
| 00:00:57 | 00:01:00 | myself |
| 00:00:58 | 00:01:01 | may have not told you when it comes to |
| 00:01:00 | 00:01:03 | google so make sure |
| 00:01:01 | 00:01:05 | to watch this video until the end |
| 00:01:03 | 00:01:06 | because there are a few things which you |
| 00:01:05 | 00:01:07 | absolutely must know if you already use |
| 00:01:06 | 00:01:09 | |
| 00:01:07 | 00:01:10 | or if you plan to use google in the near |
| 00:01:09 | 00:01:12 | future but |
| 00:01:10 | 00:01:14 | let's just get right into it the first |
| 00:01:12 | 00:01:15 | thing that i'll have to tell you |
| 00:01:14 | 00:01:16 | regarding this video |
| 00:01:15 | 00:01:18 | is that you'll have to smash that like |
| 00:01:16 | 00:01:20 | button down below until it turns blue |
| 00:01:18 | 00:01:22 | so that you can actually benefit from |
| 00:01:20 | 00:01:24 | videos like these smashing that like |
| 00:01:22 | 00:01:24 | button definitely helps out this channel |
| 00:01:24 | 00:01:26 | and helps me |
| 00:01:24 | 00:01:27 | put out more videos for you guys okay |
| 00:01:26 | 00:01:29 | hopefully i finished smashing the like |
| 00:01:27 | 00:01:31 | button but exactly what do so-called |
| 00:01:29 | 00:01:33 | shopify gurus shopify mentors whatever |
| 00:01:31 | 00:01:34 | you want to call them |
| 00:01:33 | 00:01:36 | not tell you about google eyes the first |
| 00:01:34 | 00:01:38 | thing that i want to start toking about |
| 00:01:36 | 00:01:40 | is the fluctuations there are a few |
| 00:01:38 | 00:01:42 | things which you should definitely |
| 00:01:40 | 00:01:44 | know regarding fluctuations now what |
| 00:01:42 | 00:01:46 | exactly is a fluctuation |
| 00:01:44 | 00:01:47 | a fluctuation is basically the ups and |
| 00:01:46 | 00:01:49 | downs that you face |
| 00:01:47 | 00:01:52 | when running ads that means the changing |
| 00:01:49 | 00:01:54 | of your sales one day you could get 500 |
| 00:01:52 | 00:01:55 | in sales the next day you could get 5 |
| 00:01:54 | 00:01:57 | 000 it all depends |
| 00:01:55 | 00:01:59 | on a wide a variety of factors and if |
| 00:01:57 | 00:02:01 | you already use facebook you already |
| 00:01:59 | 00:02:03 | know what these fluctuations are because |
| 00:02:01 | 00:02:05 | you face them on a daily basis with |
| 00:02:03 | 00:02:06 | facebook i know i did when i used to |
| 00:02:05 | 00:02:09 | heavily use facebook ads |
| 00:02:06 | 00:02:10 | however the thing is fluctuations do not |
| 00:02:09 | 00:02:11 | go away |
| 00:02:10 | 00:02:14 | regardless of what advertising platform |
| 00:02:11 | 00:02:16 | you use because simply put |
| 00:02:14 | 00:02:17 | every day is a different day with ads |
| 00:02:16 | 00:02:19 | your audience is not going to interact |
| 00:02:17 | 00:02:21 | the same way with your ads every single |
| 00:02:19 | 00:02:23 | day because if that were to happen you |
| 00:02:21 | 00:02:25 | would be skyrocketing your business |
| 00:02:23 | 00:02:26 | every single day and every single day |
| 00:02:25 | 00:02:29 | your ads would be providing you more and |
| 00:02:26 | 00:02:30 | more sales obviously in the real world |
| 00:02:29 | 00:02:31 | that does not happen |
| 00:02:30 | 00:02:33 | one day you could be very very |
| 00:02:31 | 00:02:34 | profitable the next day you could be in |
| 00:02:33 | 00:02:36 | a loss but |
| 00:02:34 | 00:02:38 | this is one thing that bothers a lot of |
| 00:02:36 | 00:02:39 | people including myself |
| 00:02:38 | 00:02:41 | and it does take a little bit of time to |
| 00:02:39 | 00:02:42 | actually come to understand why |
| 00:02:41 | 00:02:43 | fluctuations happen and how to even deal |
| 00:02:42 | 00:02:46 | with them both |
| 00:02:43 | 00:02:47 | mentally and also money wise but with |
| 00:02:46 | 00:02:49 | google ads one thing you don't really |
| 00:02:47 | 00:02:50 | hear often is that there are definitely |
| 00:02:49 | 00:02:52 | fluctuations |
| 00:02:50 | 00:02:54 | even though a lot of people don't really |
| 00:02:52 | 00:02:54 | make it seem that there are fluctuations |
| 00:02:54 | 00:02:56 | this is |
| 00:02:54 | 00:02:57 | after all an advertising platform which |
| 00:02:56 | 00:02:59 | is based on search |
| 00:02:57 | 00:03:01 | volume every day the searches are going |
| 00:02:59 | 00:03:03 | to be different you can't expect 500 or |
| 00:03:01 | 00:03:04 | a thousand people for example to search |
| 00:03:03 | 00:03:06 | up the keyword |
| 00:03:04 | 00:03:07 | 3d printer and have the same amount of |
| 00:03:06 | 00:03:10 | customers every single day |
| 00:03:07 | 00:03:11 | simply because today only 500 may have |
| 00:03:10 | 00:03:13 | searched for that keyword tomorrow |
| 00:03:11 | 00:03:15 | only maybe 20 people search for it and |
| 00:03:13 | 00:03:16 | with this change of search volume comes |
| 00:03:15 | 00:03:18 | a change |
| 00:03:16 | 00:03:19 | in this amount of sales that you do on a |
| 00:03:18 | 00:03:21 | daily basis so it's really important |
| 00:03:19 | 00:03:23 | that you know that regardless of what |
| 00:03:21 | 00:03:25 | advertising platform you use |
| 00:03:23 | 00:03:26 | and in this case with google you are |
| 00:03:25 | 00:03:28 | going to be facing fluctuations every |
| 00:03:26 | 00:03:30 | single day you should definitely not |
| 00:03:28 | 00:03:32 | pay attention to your ads and your |
| 00:03:30 | 00:03:34 | storage performance on a daily basis |
| 00:03:32 | 00:03:36 | that's why i always say make changes on |
| 00:03:34 | 00:03:38 | your advertising campaigns |
| 00:03:36 | 00:03:39 | every 7 to 14 days but that also means |
| 00:03:38 | 00:03:42 | look at the data |
| 00:03:39 | 00:03:45 | for the past 7 to 14 days before making |
| 00:03:42 | 00:03:47 | any types of judgment or decision do not |
| 00:03:45 | 00:03:49 | base your decisions on a daily basis one |
| 00:03:47 | 00:03:50 | way to kind of battle this is to just |
| 00:03:49 | 00:03:52 | have a high number of products |
| 00:03:50 | 00:03:53 | because with every different product |
| 00:03:52 | 00:03:54 | there's going to be a different amount |
| 00:03:53 | 00:03:56 | of search volume |
| 00:03:54 | 00:03:58 | done within a given day so if you have a |
| 00:03:56 | 00:04:00 | lot of different products on your store |
| 00:03:58 | 00:04:02 | that simply gonna make it easy for you |
| 00:04:00 | 00:04:05 | to stay a little bit more consistent |
| 00:04:02 | 00:04:07 | on a daily basis and even with this |
| 00:04:05 | 00:04:08 | guaranteed sustainability and guaranteed |
| 00:04:07 | 00:04:10 | consistency |
| 00:04:08 | 00:04:11 | is this not possible with any |
| 00:04:10 | 00:04:11 | advertising platform you're still gonna |
| 00:04:11 | 00:04:13 | get |
| 00:04:11 | 00:04:15 | days where you're heavily in the green |
| 00:04:13 | 00:04:16 | and some days where you're heavily in |
| 00:04:15 | 00:04:17 | the red but |
| 00:04:16 | 00:04:19 | large number of products definitely |
| 00:04:17 | 00:04:21 | helps with google because again |
| 00:04:19 | 00:04:22 | every product is going to get searched a |
| 00:04:21 | 00:04:23 | different amount so if product number |
| 00:04:22 | 00:04:24 | one |
| 00:04:23 | 00:04:26 | only gets searched 50 times today but |
| 00:04:24 | 00:04:27 | product number two get searched 50 000 |
| 00:04:26 | 00:04:29 | times |
| 00:04:27 | 00:04:31 | you can expect to make a good amount of |
| 00:04:29 | 00:04:33 | sales if you do everything right that is |
| 00:04:31 | 00:04:35 | with product number two however tomorrow |
| 00:04:33 | 00:04:36 | product number two may only get 300 |
| 00:04:35 | 00:04:37 | searches |
| 00:04:36 | 00:04:40 | but product number one on the other hand |
| 00:04:37 | 00:04:41 | may get 10 000 so as you can see |
| 00:04:40 | 00:04:43 | these products searches alternate |
| 00:04:41 | 00:04:45 | heavily and because of that the sale |
| 00:04:43 | 00:04:45 | volume also alternates heavily but |
| 00:04:45 | 00:04:47 | definitely |
| 00:04:45 | 00:04:49 | having a high number of products on your |
| 00:04:47 | 00:04:50 | store by using the tikniques i |
| 00:04:49 | 00:04:52 | mentioned in my videos |
| 00:04:50 | 00:04:53 | is gonna definitely help but this brings |
| 00:04:52 | 00:04:54 | me to the next point on the list and |
| 00:04:53 | 00:04:57 | that is |
| 00:04:54 | 00:05:00 | small campaign changes make a very big |
| 00:04:57 | 00:05:02 | impact on your ads so one thing with |
| 00:05:00 | 00:05:04 | facebook is that if you want to scale a |
| 00:05:02 | 00:05:06 | product or you want to scale a given ad |
| 00:05:04 | 00:05:09 | set you simply make duplicates of it |
| 00:05:06 | 00:05:09 | or you put them in a cbo and run the cbo |
| 00:05:09 | 00:05:11 | itself |
| 00:05:09 | 00:05:12 | instead of actually touching the |
| 00:05:11 | 00:05:14 | original ad set because you don't want |
| 00:05:12 | 00:05:16 | to ruin the optimization |
| 00:05:14 | 00:05:18 | same thing is true with google however |
| 00:05:16 | 00:05:20 | constantly scaling |
| 00:05:18 | 00:05:22 | via a new campaign is not really the |
| 00:05:20 | 00:05:24 | ideal way to go in 2021 |
| 00:05:22 | 00:05:25 | because scaling campaigns don't normally |
| 00:05:24 | 00:05:27 | really work that well |
| 00:05:25 | 00:05:29 | nowadays in my own experience with |
| 00:05:27 | 00:05:31 | google ads and any type of other changes |
| 00:05:29 | 00:05:32 | that you make to the campaign itself in |
| 00:05:31 | 00:05:34 | order to actually scale |
| 00:05:32 | 00:05:36 | that given campaign such as product |
| 00:05:34 | 00:05:38 | exclusions bid changes |
| 00:05:36 | 00:05:40 | budget changes or even making account |
| 00:05:38 | 00:05:42 | level changes such as |
| 00:05:40 | 00:05:43 | changing the bid strategy on the entire |
| 00:05:42 | 00:05:45 | google ads account |
| 00:05:43 | 00:05:47 | can make a big impact on the google ads |
| 00:05:45 | 00:05:48 | campaigns a lot of people |
| 00:05:47 | 00:05:50 | aren't really aware of this or maybe |
| 00:05:48 | 00:05:53 | they're not told by other youtubers |
| 00:05:50 | 00:05:54 | but this plays a big role in how your |
| 00:05:53 | 00:05:56 | ads perform |
| 00:05:54 | 00:05:57 | a lot of people think that just making a |
| 00:05:56 | 00:06:00 | account level change is not going to |
| 00:05:57 | 00:06:02 | impact the individual campaign so they |
| 00:06:00 | 00:06:03 | make the account level change and then |
| 00:06:02 | 00:06:04 | they proceeded to make a campaign level |
| 00:06:03 | 00:06:06 | changes as well |
| 00:06:04 | 00:06:08 | the very next day all this does with |
| 00:06:06 | 00:06:09 | this constant changes |
| 00:06:08 | 00:06:11 | is that it ruins you the campaign's |
| 00:06:09 | 00:06:13 | optimization every time you make a |
| 00:06:11 | 00:06:15 | change on your campaign it basically |
| 00:06:13 | 00:06:17 | puts it into reset mode |
| 00:06:15 | 00:06:18 | and that means it has to start from the |
| 00:06:17 | 00:06:20 | beginning start optimizing from the |
| 00:06:18 | 00:06:22 | beginning of course if your campaign |
| 00:06:20 | 00:06:23 | already has a lot of data |
| 00:06:22 | 00:06:25 | this reset mode is not going to |
| 00:06:23 | 00:06:25 | significantly impact the campaign |
| 00:06:25 | 00:06:27 | meaning |
| 00:06:25 | 00:06:29 | you won't go from doing 100 sales a day |
| 00:06:27 | 00:06:31 | to zero sales a day |
| 00:06:29 | 00:06:32 | overnight however it can maybe change |
| 00:06:31 | 00:06:35 | the 100 sales to maybe 50 |
| 00:06:32 | 00:06:37 | 40 even 30 for a few days until it gets |
| 00:06:35 | 00:06:38 | back to normal and that is why |
| 00:06:37 | 00:06:40 | you always want to give it a certain |
| 00:06:38 | 00:06:42 | time period to kind of get back on its |
| 00:06:40 | 00:06:44 | feet so be aware that small |
| 00:06:42 | 00:06:46 | campaign changes small account level |
| 00:06:44 | 00:06:47 | changes make a big impact on your |
| 00:06:46 | 00:06:48 | campaigns |
| 00:06:47 | 00:06:50 | and don't start to worry or become |
| 00:06:48 | 00:06:51 | anxious if a specific change that you |
| 00:06:50 | 00:06:53 | made completely |
| 00:06:51 | 00:06:55 | re-optimizes the campaign and the very |
| 00:06:53 | 00:06:57 | next day or the next few days |
| 00:06:55 | 00:06:58 | you're not really making the same amount |
| 00:06:57 | 00:06:59 | of sales you're not getting the same |
| 00:06:58 | 00:07:01 | desired results just |
| 00:06:59 | 00:07:03 | give it a few days because google after |
| 00:07:01 | 00:07:04 | all is a search-based platform it |
| 00:07:03 | 00:07:06 | requires time |
| 00:07:04 | 00:07:07 | to actually get back in working order |
| 00:07:06 | 00:07:09 | but this brings me to the third point |
| 00:07:07 | 00:07:11 | which people don't really tell you about |
| 00:07:09 | 00:07:12 | google ads and that is |
| 00:07:11 | 00:07:14 | scaling isn't always as straightforward |
| 00:07:12 | 00:07:16 | now we already kind of mentioned this |
| 00:07:14 | 00:07:17 | previously but this is definitely one of |
| 00:07:16 | 00:07:20 | the faults that i'm finding with |
| 00:07:17 | 00:07:22 | google ads in 2021 onwards now hold on |
| 00:07:20 | 00:07:23 | before you exit out of this video |
| 00:07:22 | 00:07:25 | thinking that google ads |
| 00:07:23 | 00:07:27 | is not a scalable platform you can't |
| 00:07:25 | 00:07:28 | even use it to go past a certain number |
| 00:07:27 | 00:07:30 | of sales every single day |
| 00:07:28 | 00:07:32 | hear me out because i've done plenty of |
| 00:07:30 | 00:07:34 | 10 000 |
| 00:07:32 | 00:07:35 | days with google there are certain steps |
| 00:07:34 | 00:07:37 | that you need to take in order to scale |
| 00:07:35 | 00:07:39 | via google but |
| 00:07:37 | 00:07:41 | single ad group campaigns meaning single |
| 00:07:39 | 00:07:42 | product campaigns are definitely not one |
| 00:07:41 | 00:07:44 | of the recommended ways |
| 00:07:42 | 00:07:46 | to scale in 2021 and onwards of course |
| 00:07:44 | 00:07:48 | this is with my own personal experience |
| 00:07:46 | 00:07:48 | if single product campaigns work great |
| 00:07:48 | 00:07:50 | for you |
| 00:07:48 | 00:07:52 | go ahead and create more of them for |
| 00:07:50 | 00:07:53 | more of your products so you can scale |
| 00:07:52 | 00:07:55 | every ad account is different |
| 00:07:53 | 00:07:56 | something that works for me may not |
| 00:07:55 | 00:07:58 | always work for you but you can |
| 00:07:56 | 00:08:00 | generally try to scale |
| 00:07:58 | 00:08:01 | google campaigns by increasing the |
| 00:08:00 | 00:08:03 | budget of the original campaign so if |
| 00:08:01 | 00:08:05 | you have a shopping campaign with all of |
| 00:08:03 | 00:08:06 | your products just increase the budget |
| 00:08:05 | 00:08:08 | of that individual campaign |
| 00:08:06 | 00:08:10 | every few days so that google actually |
| 00:08:08 | 00:08:12 | spends money on the entire campaign more |
| 00:08:10 | 00:08:13 | and more but in addition |
| 00:08:12 | 00:08:15 | if there is a winning product or there |
| 00:08:13 | 00:08:15 | are several winning products in your |
| 00:08:15 | 00:08:17 | campaign |
| 00:08:15 | 00:08:19 | google can also start allocating a |
| 00:08:17 | 00:08:20 | bigger budget to those products that is |
| 00:08:19 | 00:08:22 | one great way to scale |
| 00:08:20 | 00:08:24 | those products but in addition you can |
| 00:08:22 | 00:08:25 | also start using search campaigns to |
| 00:08:24 | 00:08:26 | scale your products |
| 00:08:25 | 00:08:29 | something that i like to use is called |
| 00:08:26 | 00:08:30 | skags which means single keyword ad |
| 00:08:29 | 00:08:32 | group campaigns |
| 00:08:30 | 00:08:33 | basically a single product campaign but |
| 00:08:32 | 00:08:35 | search campaign instead of a shopping |
| 00:08:33 | 00:08:37 | campaign and i have a whole tutorial on |
| 00:08:35 | 00:08:38 | this which you guys can check out i'll |
| 00:08:37 | 00:08:40 | leave the link in the description below |
| 00:08:38 | 00:08:41 | but skaggs is definitely another way to |
| 00:08:40 | 00:08:44 | scale heavily |
| 00:08:41 | 00:08:45 | with google ads but just remember that |
| 00:08:44 | 00:08:47 | scaling is not always as |
| 00:08:45 | 00:08:48 | right forward with google as it is with |
| 00:08:47 | 00:08:50 | facebook because with facebook |
| 00:08:48 | 00:08:52 | there are only a few strategies which |
| 00:08:50 | 00:08:53 | you can really use and if those work |
| 00:08:52 | 00:08:54 | great if those don't work then you know |
| 00:08:53 | 00:08:56 | that that product |
| 00:08:54 | 00:08:58 | really isn't as big of a scalable |
| 00:08:56 | 00:08:59 | product as you thought so maybe you can |
| 00:08:58 | 00:09:01 | test different products with google |
| 00:08:59 | 00:09:02 | you're already testing a bunch of |
| 00:09:01 | 00:09:04 | different products |
| 00:09:02 | 00:09:05 | so in order to scale them you'll have a |
| 00:09:04 | 00:09:08 | few options which you can try |
| 00:09:05 | 00:09:10 | implementing but of course just focusing |
| 00:09:08 | 00:09:11 | on the ads is not enough for google |
| 00:09:10 | 00:09:13 | because with google |
| 00:09:11 | 00:09:14 | there is something called a b testing |
| 00:09:13 | 00:09:16 | which you have to heavily |
| 00:09:14 | 00:09:19 | rely on now exactly what is a b testing |
| 00:09:16 | 00:09:21 | so a b testing is when you test |
| 00:09:19 | 00:09:22 | one thing against another if you have a |
| 00:09:21 | 00:09:24 | red add to cart button you may want to |
| 00:09:22 | 00:09:25 | test that against the blue add to cart |
| 00:09:24 | 00:09:27 | button |
| 00:09:25 | 00:09:28 | for a few number of days and see what |
| 00:09:27 | 00:09:30 | kind of results that gets you this is |
| 00:09:28 | 00:09:32 | one thing a lot of people don't really |
| 00:09:30 | 00:09:35 | tell you about google ads and that is |
| 00:09:32 | 00:09:37 | a b testing is an absolute must to find |
| 00:09:35 | 00:09:38 | a real winner now a winning product with |
| 00:09:37 | 00:09:40 | google may be one that's |
| 00:09:38 | 00:09:42 | selling a few every single day getting |
| 00:09:40 | 00:09:44 | you a good amount of profit every single |
| 00:09:42 | 00:09:46 | day but a real winner |
| 00:09:44 | 00:09:48 | is a winner that you can consistently |
| 00:09:46 | 00:09:50 | scale upwards and reach the maximum |
| 00:09:48 | 00:09:51 | number of audience possible for those |
| 00:09:50 | 00:09:53 | keywords |
| 00:09:51 | 00:09:54 | related to that product and get sales at |
| 00:09:53 | 00:09:56 | a high conversion rate so |
| 00:09:54 | 00:09:58 | with the real winning product there are |
| 00:09:56 | 00:09:59 | several things you'll have to do |
| 00:09:58 | 00:10:01 | in order to even find these kinds of |
| 00:09:59 | 00:10:01 | winners the number one thing is first of |
| 00:10:01 | 00:10:03 | all |
| 00:10:01 | 00:10:04 | you have to actually find something that |
| 00:10:03 | 00:10:06 | sells there is no way around that |
| 00:10:04 | 00:10:08 | find a winning product first you can |
| 00:10:06 | 00:10:08 | watch some of my videos to find those |
| 00:10:08 | 00:10:10 | winners |
| 00:10:08 | 00:10:12 | once you find them then you start the a |
| 00:10:10 | 00:10:13 | b testing method to actually find the |
| 00:10:12 | 00:10:15 | real winners |
| 00:10:13 | 00:10:16 | with a b testing you can test between |
| 00:10:15 | 00:10:18 | different product images |
| 00:10:16 | 00:10:20 | between different product pricing and |
| 00:10:18 | 00:10:22 | between different seo keywords within |
| 00:10:20 | 00:10:24 | the titles remember titles is one of the |
| 00:10:22 | 00:10:27 | most important things you can do |
| 00:10:24 | 00:10:29 | right for your products if you test |
| 00:10:27 | 00:10:30 | between different product titles that is |
| 00:10:29 | 00:10:32 | one way to know when you have a real |
| 00:10:30 | 00:10:34 | winner because a real winning title |
| 00:10:32 | 00:10:36 | will consistently get you more and more |
| 00:10:34 | 00:10:37 | sales it will also help you rank for |
| 00:10:36 | 00:10:39 | more keywords so you get |
| 00:10:37 | 00:10:41 | more impressions as a result but this a |
| 00:10:39 | 00:10:43 | b testing method is highly recommended |
| 00:10:41 | 00:10:45 | and it's something that you have to do |
| 00:10:43 | 00:10:47 | in order to turn that semi winner into a |
| 00:10:45 | 00:10:48 | real winning product because once you |
| 00:10:47 | 00:10:50 | test all of these things |
| 00:10:48 | 00:10:51 | you'll know which kind of product images |
| 00:10:50 | 00:10:53 | get you the highest ctr |
| 00:10:51 | 00:10:54 | which kind of product pricing gets you |
| 00:10:53 | 00:10:57 | the most amount of profits |
| 00:10:54 | 00:10:58 | while not decreasing the sales and which |
| 00:10:57 | 00:10:59 | seo keywords help you get more |
| 00:10:58 | 00:11:01 | impressions |
| 00:10:59 | 00:11:02 | all these three things combined will |
| 00:11:01 | 00:11:04 | lead you towards those real winners and |
| 00:11:02 | 00:11:06 | this is something not a lot of people |
| 00:11:04 | 00:11:07 | will tell you about google ads but a b |
| 00:11:06 | 00:11:09 | testing is an absolute must |
| 00:11:07 | 00:11:11 | it may not be as important with facebook |
| 00:11:09 | 00:11:12 | but with google you absolutely have to |
| 00:11:11 | 00:11:14 | do it in order to find |
| 00:11:12 | 00:11:16 | consistent results but this brings me to |
| 00:11:14 | 00:11:19 | the final point on the list and that is |
| 00:11:16 | 00:11:20 | having a real diverse product selection |
| 00:11:19 | 00:11:21 | now |
| 00:11:20 | 00:11:23 | a lot of people think that having niche |
| 00:11:21 | 00:11:25 | stores is the right way to go or maybe |
| 00:11:23 | 00:11:25 | having a one product store is a right |
| 00:11:25 | 00:11:27 | way to go with |
| 00:11:25 | 00:11:30 | shopify but is that really the truth |
| 00:11:27 | 00:11:32 | when it comes to using google ads only |
| 00:11:30 | 00:11:34 | in my experience and opinion i do not |
| 00:11:32 | 00:11:36 | think niche stores or one product stores |
| 00:11:34 | 00:11:37 | is the best option to go right from the |
| 00:11:36 | 00:11:38 | beginning at least and this is simply |
| 00:11:37 | 00:11:39 | because |
| 00:11:38 | 00:11:41 | with a niche store or with a one product |
| 00:11:39 | 00:11:43 | store you're already |
| 00:11:41 | 00:11:45 | limiting your product selection so if |
| 00:11:43 | 00:11:46 | your entire niche has only a search |
| 00:11:45 | 00:11:49 | volume of 50 |
| 00:11:46 | 00:11:51 | 000 max that is the highest number of |
| 00:11:49 | 00:11:53 | customers you can possibly reach |
| 00:11:51 | 00:11:55 | to get those sales you cannot reach 100 |
| 00:11:53 | 00:11:58 | 000 customers within that niche |
| 00:11:55 | 00:11:59 | because as a whole there is only 50 000 |
| 00:11:58 | 00:12:00 | worth of search volume and search |
| 00:11:59 | 00:12:02 | impressions |
| 00:12:00 | 00:12:04 | done for the keywords related to that |
| 00:12:02 | 00:12:06 | niche and if you started this way from |
| 00:12:04 | 00:12:07 | the beginning if you maybe started with |
| 00:12:06 | 00:12:09 | only one product |
| 00:12:07 | 00:12:10 | you already limited your own success |
| 00:12:09 | 00:12:12 | that you could get |
| 00:12:10 | 00:12:13 | with google so what is the best way to |
| 00:12:12 | 00:12:15 | go with this |
| 00:12:13 | 00:12:17 | in 2021 and onwards i still recommend |
| 00:12:15 | 00:12:19 | having a general store is the way to go |
| 00:12:17 | 00:12:21 | instead of drop shipping from aliexpress |
| 00:12:19 | 00:12:23 | you can use ebay or you can use other |
| 00:12:21 | 00:12:25 | aliexpress us suppliers |
| 00:12:23 | 00:12:27 | to get the products to your customers i |
| 00:12:25 | 00:12:28 | do not recommend just using those |
| 00:12:27 | 00:12:30 | chinese suppliers to go about with your |
| 00:12:28 | 00:12:31 | drop shipping store in 2021 and honors |
| 00:12:30 | 00:12:33 | because that is going to make it |
| 00:12:31 | 00:12:35 | extremely difficult for you |
| 00:12:33 | 00:12:36 | to even get accepted to the merchant |
| 00:12:35 | 00:12:38 | center account but this is one thing a |
| 00:12:36 | 00:12:39 | lot of people won't tell you a lot of |
| 00:12:38 | 00:12:40 | people do still recommend these stores |
| 00:12:39 | 00:12:42 | in one product stores |
| 00:12:40 | 00:12:43 | there is nothing wrong with them but |
| 00:12:42 | 00:12:45 | only go into them |
| 00:12:43 | 00:12:47 | once you fully know that there is heavy |
| 00:12:45 | 00:12:48 | demand for that niche |
| 00:12:47 | 00:12:50 | there is heavy demand for that one |
| 00:12:48 | 00:12:51 | product because if there is not enough |
| 00:12:50 | 00:12:53 | demand |
| 00:12:51 | 00:12:54 | it doesn't matter what kind of price you |
| 00:12:53 | 00:12:55 | sell it for it doesn't matter what seo |
| 00:12:54 | 00:12:57 | keywords you use |
| 00:12:55 | 00:12:59 | what kind of descriptions you use you're |
| 00:12:57 | 00:13:01 | going to have very limited success you |
| 00:12:59 | 00:13:03 | may find sales here and there |
| 00:13:01 | 00:13:04 | but you will not be able to really scale |
| 00:13:03 | 00:13:05 | that to the moon and get to where you |
| 00:13:04 | 00:13:07 | want so |
| 00:13:05 | 00:13:09 | in the beginning always go with general |
| 00:13:07 | 00:13:10 | stores and then maybe narrow down into a |
| 00:13:09 | 00:13:11 | niche once you find |
| 00:13:10 | 00:13:13 | a winning niche but these are a few |
| 00:13:11 | 00:13:15 | things which nobody really tells you |
| 00:13:13 | 00:13:15 | about google ads if you keep this in |
| 00:13:15 | 00:13:17 | mind |
| 00:13:15 | 00:13:18 | when running your google shopping |
| 00:13:17 | 00:13:19 | campaigns or your google search |
| 00:13:18 | 00:13:21 | campaigns and of course |
| 00:13:19 | 00:13:23 | you watch some of my videos and use |
| 00:13:21 | 00:13:26 | those tikniques as well you will find |
| 00:13:23 | 00:13:27 | long-term consistent results with google |
| 00:13:26 | 00:13:28 | ads but if you're looking for more of |
| 00:13:27 | 00:13:30 | one-on-one help |
| 00:13:28 | 00:13:32 | make sure to reach out to me on |
| 00:13:30 | 00:13:34 | instagram just dm me for |
| 00:13:32 | 00:13:36 | more info on my one-on-one mentoring |
| 00:13:34 | 00:13:37 | which i offer related to google ads |
| 00:13:36 | 00:13:39 | i take on new students every single |
| 00:13:37 | 00:13:40 | month and a lot of success stories do |
| 00:13:39 | 00:13:42 | come out |
| 00:13:40 | 00:13:43 | from that but definitely reach out to me |
| 00:13:42 | 00:13:45 | with a quick message on instagram |
| 00:13:43 | 00:13:47 | if you're interested in that but if you |
| 00:13:45 | 00:13:49 | found any type of value in this video |
| 00:13:47 | 00:13:50 | smash that like button and smash that |
| 00:13:49 | 00:13:52 | subscribe button and i'll see you guys |
| 00:13:50 | 00:13:52 | next time |
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