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What Should Your Awareness Ads Do?

Published on: May 13 2023 by pipiads

Leaf's Approach to Driving Growth and Competitive Advantage for Medium to Large Organizations in Australia

- Leaf's focus on driving growth and competitive advantage for medium to large organizations in Australia through digital marketing channels

The Five Stages of Awareness:

- Overview of the five stages of awareness: unaware, problem aware, solution aware, product aware, and decision

- Mindset of people in each stage and recommended approach to marketing communications to effectively reach and move them towards becoming a customer

- Potential channels to use as part of digital marketing strategy and example KPIs to measure success

Stages 1 & 2: Unaware and Problem Aware

- People need to be aware of the problem and a better solution in order to become a customer

- Present a problem that prospects care about and call out those interested in the problem

- Provide education and capture attention to make them problem aware

- Channels to use: social media, display and programmatic video ads, influencer and brand collaborations, native ads, and traditional offline channels

- Metrics to measure: reach, impressions, CPM cost, brand recall, search engine visibility, traffic, and retargeting list growth

Stages 3 & 4: Solution Aware and Product Aware

- People are starting to form a clear desired end result and are open to products and services that can deliver this

- Meet them where they are and identify with the problem, then educate them further about solutions and build trust and authority for your brand

- Focus on the benefits of your solution and present offers to take action

- Channels to use: SEO, content marketing, blogging, guest posting, SEO optimized videos, social media, forums, and Q&A sites

- Metrics to measure: engagement, engagement rate, cost per engagement, search engine visibility, traffic, retargeting list growth, leads, subscribers, and conversion rate

Stage 5: Decision

High Level Approach To Advertising - 5 Stages Of Market Awareness

In this video, Nick Terry discusses the five stages of market awareness. He provides examples for each stage and explains how to create desire for a product, offer solutions, and sell a product. Here are the main points of the video:

- Nick Terry introduces himself and his topic

- He explains that he will provide examples for the five stages of market awareness

Five stages of market awareness:

- Unaware: people who are not currently aware of a problem or need

- Problem aware: people who are aware of a problem but don't know how to solve it

- Solution aware: people who are actively looking for solutions to a problem

- Product aware: people who are aware of a specific product and considering buying it

- Most aware: people who have already bought the product or are loyal customers

Examples for each stage:

- Unaware: Why I stopped eating eggs for four weeks

- Problem aware: My mom was getting indigestion after eating

- Solution aware: Sell me on why I should lift weights

- Product aware: Why choose Athletic Greens over all the other green supplement drinks?

- Most aware: Limited time only Immune Support Bundle

- Nick Terry offers his services to help with ecommerce businesses

- He promotes his upcoming course that will provide step-by-step guidance for ecommerce strategies.

5 Stages Of Market Awareness & How THIS Concept Can Improve Your Facebook Ads!

Hey guys, it's Nicktario here and today I have an exciting new video for you all. We'll be talking about the five stages of market awareness, a concept introduced by Eugene Schwartz in his book Breakthrough Advertising. This concept challenges traditional advertising methods and offers a new perspective on how to think about marketing. So let's get started!

- Today we'll be discussing the five stages of market awareness

- This concept is introduced in Eugene Schwartz's book Breakthrough Advertising

- It offers a new perspective on marketing and challenges traditional advertising methods

The Five Stages:

1. Unaware People

- These people are completely unaware of your product, brand, or problem

- They are a part of your target market, but are unaware of everything related to your product

2. Problem Aware People

- These people are aware of their problem, but don't know what solution to go for yet

- 95% of marketers focus on this market

3. Solution Aware People

- These people are aware of their problem and different solutions, but are trying to figure out the best solution for them

4. Product Aware People

- These people are aware of your product and other solutions, and are trying to decide which one to choose

- This is where retargeting comes in

5. Most Aware People

- These people know your brand and trust it, but are price sensitive

- This is where sales and discounts come in


- Use different ad copy and creatives for each stage

- Don't get too hung up on this concept, just test and see what works

- Focus on identifying what makes your brand different from

Why The Consumer Journey Matters | How To Create Awareness Through Your Social Ad Campaign

In this video, Tracy Reuter, CEO of Divine Social, talks about how social advertising strategies need to match up with different levels of awareness in messaging. She explains the customer journey and the importance of understanding the psychological place people are at in their buying process. The strategy starts with awareness and ends with advocacy, with the goal of getting people to purchase from you, ideally repeatedly, and tell others about it.

Levels of Awareness:

Tracy introduces the concept of levels of awareness from Eugene Schwartz's book, Breakthrough Advertising. The levels are unaware, problem aware, solution aware, product aware, and most aware or deal ready. The levels form an inverse pyramid, with unaware at the bottom and deal ready at the top.

Customer Journey:

Tracy overlays the levels of awareness on the customer journey and shows that most of the steps in the journey do not address people who are unaware or problem aware. This is important to note because social advertising campaigns can do well in the beginning, but if they do not address these levels of awareness, they may not perform well in the long term.

Tracy leaves a cliffhanger by asking how to move level 1 traffic, cold traffic, to the awareness stage. She encourages viewers to subscribe to the channel to learn more and asks for comments and questions about their experiences with levels of awareness in their social advertising strategies. Tracy reminds viewers that a solid strategy will stand the test of time and adapt to changes in platforms and tactics.

Brand awareness in marketing and examples

Every effective marketing plan is built on brand awareness in the eyes of potential customers. It increases brand trust over time and the more familiar your target market is with your brand, the simpler it will be to market your goods and services. Building a stronger reputation brings in and keeps customers and sells more quickly for more revenue.

Methods for Increasing Brand Awareness:

1. Define your target market.

2. Put values first.

3. Create a distinct identity for your brand.

4. Create a powerful brand identity.

5. Increase your online visibility.

6. Launch a referral scheme by word of mouth.

7. Conduct polls on brand awareness.

Measuring Brand Awareness:

1. Conduct a Google search.

2. Analyze social media through social listening.

3. Conduct polls on brand awareness.

4. Consider quantitative measurements such as direct traffic and social interactions.

Famous Brand Awareness Cases:

1. Rare Beauty's Mental Health 101 program.

2. Coca-Cola's Share a Coke campaign.

Brand awareness is crucial for businesses to grow. By using effective tactics such as defining your target market, putting values first, and creating a distinct identity, businesses can increase their brand awareness. Measuring brand awareness through qualitative and quantitative measurements can help guide marketing campaigns and stay in touch with the audience. Famous brand awareness cases such as Rare Beauty and Coca-Cola demonstrate the importance of personalization and customization.

What Are the 5 Stages of Awareness?

In this video, Nicholas from GrowthMarketer.com discusses the concept of the five stages of awareness and how it can make you a better copywriter and marketer. He introduces Eugene Schwartz's book, Breakthrough Advertising, and explains that it's essential to meet potential customers where they are in their current frame of mind. The five stages of awareness are: unaware, problem aware, solution aware, product aware, and most aware.

- Unaware: The prospect is not aware of their desire or need to solve a problem.

- Problem aware: The prospect knows they have a problem to solve but isn't aware of any specific solutions.

- Solution aware: The prospect knows there's a solution to their problem but isn't aware of any specific products that could solve it.

- Product aware: The prospect knows the product exists but isn't completely aware of all it does or how well it does what you say it does.

- Most aware: The prospect knows of the product and what it does but hasn't made the decision to purchase yet.

Nicholas gives examples of ads and emails for each stage and stresses the importance of creating urgency and building desire for something better as prospects move through the stages. He also notes that retargeting is useful for the most aware stage. Overall, the five stages of awareness help marketers tailor their message to the prospect's current frame of mind and increase the likelihood of a purchase.

What is the Difference Between: Awareness vs Consideration vs Conversion Facebook Ads

Welcome to a new video from EcomWarriors! In this series, we will be discussing the different aspects of growing your Shopify business, starting with Shopify themes and advertising. In this particular video, we will be breaking down the different types of Facebook ads and how to choose the right one for your goals.

1. The Three Types of Facebook Ads:

- Awareness Ads: These ads are designed to reach as many people as possible and are best for increasing brand awareness.

- Consideration Ads: These ads are focused on engagement and interaction with your audience.

- Conversion Ads: These ads are meant to drive sales and conversions on your website.

2. Matching Your Goal with Your Ad Objective:

It is crucial to match your ad objective with your goal to achieve the best results. For example, if your goal is to drive sales, you should select a conversion ad, not an awareness ad.

3. Understanding Relevancy Score:

Facebook uses a relevancy score to evaluate how well your audience is responding to your ad. A high relevancy score indicates that your ad is achieving its goal, while a low score means that your ad is not performing as expected.

In this video, we have discussed the different types of Facebook ads and how to choose the right one for your goals. Remember to match your ad objective with your goal, and pay attention to your relevancy score to achieve the best results. Stay tuned for our next video, where we will be breaking down each type of marketing objective and ad in more detail. Thank you for watching, and we'll see you in the next one!

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