What SUCCESS With Google Shopping ADs Looks Like (Shopify Dropshipping Secrets)

Published on: December 6 2022 by Shri Kanase

What SUCCESS With Google Shopping ADs Looks Like (Shopify Dropshipping Secrets)

What SUCCESS With Google Shopping ADs Looks Like (Shopify Dropshipping Secrets)

What SUCCESS With Google Shopping ADs Looks Like (Shopify Dropshipping Secrets)

startTime	durationTime	text
00:00:00	00:00:03	yo what is going on everybody shri
00:00:02	00:00:06	kanasay here so
00:00:03	00:00:07	so exactly what does it take to find
00:00:06	00:00:09	success
00:00:07	00:00:10	with google ads how many winning
00:00:09	00:00:12	products do you need
00:00:10	00:00:14	and most important of all what does
00:00:12	00:00:17	success even look like with google now
00:00:14	00:00:19	in a lot of my other videos i go over
00:00:17	00:00:21	how to use about google ads as to how to
00:00:19	00:00:23	run ads how to optimize them and so
00:00:21	00:00:25	forth but this video i wanted to make a
00:00:23	00:00:28	little bit different to show you guys
00:00:25	00:00:29	exactly what success looks like with
00:00:28	00:00:31	google because
00:00:29	00:00:33	in today's time and age there is just a
00:00:31	00:00:35	lot of uncertainty going on
00:00:33	00:00:37	around the world especially when it
00:00:35	00:00:38	comes to drop shipping and e-commerce a
00:00:37	00:00:40	lot of the people
00:00:38	00:00:41	that were achieving great results
00:00:40	00:00:44	previously with facebook
00:00:41	00:00:46	and even nowadays with google have kind
00:00:44	00:00:47	of started to dwindle down have kind of
00:00:46	00:00:49	started to face
00:00:47	00:00:50	certain issues which they were just not
00:00:49	00:00:52	facing before
00:00:50	00:00:53	because of this confidence is at an
00:00:52	00:00:55	all-time low
00:00:53	00:00:56	and drop shippers really don't know what
00:00:55	00:00:58	to be looking forward to
00:00:56	00:01:00	how to improve and so forth so in this
00:00:58	00:01:02	video i'm going to be showing you
00:01:00	00:01:03	exactly what you should be expecting
00:01:02	00:01:05	with your google ads account
00:01:03	00:01:07	if of course you have already got that
00:01:05	00:01:07	approved and if you're already running
00:01:07	00:01:09	yet but
00:01:07	00:01:11	without wasting any more time let's just
00:01:09	00:01:12	jump right into it the first thing that
00:01:11	00:01:14	you will have to do
00:01:12	00:01:16	in order to achieve any kinds of results
00:01:14	00:01:17	which i'm about to go over right now in
00:01:16	00:01:19	this video
00:01:17	00:01:21	is to destroy that like button until it
00:01:19	00:01:23	turns blue it greatly helps me and this
00:01:21	00:01:24	channel out and helps me put out more
00:01:23	00:01:25	videos just like these ones
00:01:24	00:01:28	okay hopefully you have smashed the like
00:01:25	00:01:28	button down below but let's start off by
00:01:28	00:01:30	looking
00:01:28	00:01:32	at my google ads account and just to
00:01:30	00:01:34	show you guys this is
00:01:32	00:01:35	currently the live view for this google
00:01:34	00:01:37	ads account all of the data that is
00:01:35	00:01:38	mentioned right here is not accurate
00:01:37	00:01:40	simply because
00:01:38	00:01:43	google does not track all of the
00:01:40	00:01:44	conversions within an account but so far
00:01:43	00:01:45	for this google as it can have spent
00:01:44	00:01:46	roughly
00:01:45	00:01:48	seven thousand dollars within a matter
00:01:46	00:01:50	of fourteen days to get back roughly
00:01:48	00:01:51	nineteen thousand dollars but this is
00:01:50	00:01:53	not the accurate number
00:01:51	00:01:55	the real number is about twenty four
00:01:53	00:01:56	thousand dollars so this robot is
00:01:55	00:01:58	actually not correct but
00:01:56	00:02:00	if we go ahead and change this time
00:01:58	00:02:03	frame now to look at basically
00:02:00	00:02:04	all time we can see how this overall ad
00:02:03	00:02:05	account has performed
00:02:04	00:02:07	over the long period of time and this is
00:02:05	00:02:08	one thing a lot of people fail to
00:02:07	00:02:10	realize they look at these
00:02:08	00:02:12	short periods of time where they may be
00:02:10	00:02:13	struggling or they're currently
00:02:12	00:02:15	struggling right now
00:02:13	00:02:17	and they think that just because they're
00:02:15	00:02:19	struggling at that given moment
00:02:17	00:02:20	that is their fate with their shopify
00:02:19	00:02:22	drop shipping store they're not going to
00:02:20	00:02:24	be able to achieve any further results
00:02:22	00:02:25	or any greater results and that is far
00:02:24	00:02:27	from the truth
00:02:25	00:02:28	as you guys can see so far since about
00:02:27	00:02:30	the beginning of 2020
00:02:28	00:02:31	to right now when i'm recording this
00:02:30	00:02:34	video which is in march
00:02:31	00:02:35	of 2021 this store has spent roughly 200
00:02:34	00:02:37	000
00:02:35	00:02:40	to get back a little over one million
00:02:37	00:02:43	dollars in sales with a row s of 5.21 so
00:02:40	00:02:44	over the long period of time this store
00:02:43	00:02:46	has been greatly
00:02:44	00:02:47	profitable as you can see with just 200k
00:02:46	00:02:49	spent
00:02:47	00:02:50	i've made over a million dollars on this
00:02:49	00:02:52	store but
00:02:50	00:02:53	again if we were to just look at a short
00:02:52	00:02:56	period of time the data would be
00:02:53	00:02:57	different and that is always the case
00:02:56	00:02:59	every single day every single week
00:02:57	00:03:02	you're gonna find data that is much
00:02:59	00:03:03	different from the previous weeks or the
00:03:02	00:03:04	future upcoming weeks and that's simply
00:03:03	00:03:05	because
00:03:04	00:03:07	every day is not the same when it comes
00:03:05	00:03:08	to advertising this is where a lot of
00:03:07	00:03:10	people go wrong
00:03:08	00:03:11	they start to get this negative mindset
00:03:10	00:03:12	that they're not going to be able to
00:03:11	00:03:14	achieve any kinds of
00:03:12	00:03:16	positive results just because within the
00:03:14	00:03:18	past four days seven days
00:03:16	00:03:20	maybe even 14 or 20 days they have been
00:03:18	00:03:21	unprofitable and if you just and follow
00:03:20	00:03:22	some of my other videos
00:03:21	00:03:24	you will be definitely able to achieve
00:03:22	00:03:26	such results like these and even more
00:03:24	00:03:28	but now what i want to do is i want to
00:03:26	00:03:28	go inside one of my main general testing
00:03:28	00:03:30	campaigns
00:03:28	00:03:32	this has been running for quite a while
00:03:30	00:03:33	as you guys can see this campaign alone
00:03:32	00:03:34	has spent roughly a hundred thousand
00:03:33	00:03:36	dollars
00:03:34	00:03:38	with a row as a 4.53 so it got me back
00:03:36	00:03:41	about half a million dollars in sales
00:03:38	00:03:41	not every sale was calculated with this
00:03:41	00:03:43	campaign
00:03:41	00:03:44	but what we're gonna do is we're gonna
00:03:43	00:03:46	go inside this campaign
00:03:44	00:03:48	to look at all of the products now
00:03:46	00:03:49	before you go crazy thinking i'm going
00:03:48	00:03:51	to reveal my winning products
00:03:49	00:03:53	that is not true at all because i'm not
00:03:51	00:03:54	going to reveal my winning products for
00:03:53	00:03:56	obvious reasons
00:03:54	00:03:58	but what i do want to show you guys is
00:03:56	00:03:59	how all of this works and what you
00:03:58	00:04:01	should be expecting when it comes to
00:03:59	00:04:02	actually finding those winning products
00:04:01	00:04:04	how many winning products that you
00:04:02	00:04:07	should find with google and
00:04:04	00:04:09	how the success looks like so right now
00:04:07	00:04:11	i'm looking at the all-time view and
00:04:09	00:04:12	this product right at the top has spent
00:04:11	00:04:13	roughly nine thousand dollars to give me
00:04:12	00:04:16	back
00:04:13	00:04:18	a return an aspen of about 3.17 with
00:04:16	00:04:19	about 30 000 in sales so this is just
00:04:18	00:04:21	pro one product
00:04:19	00:04:22	there's multiple different products here
00:04:21	00:04:25	at the top the next product
00:04:22	00:04:26	seven thousand dollars in spend and got
00:04:25	00:04:27	me back about
00:04:26	00:04:29	twenty four thousand dollars in sales
00:04:27	00:04:30	the next product four thousand five
00:04:29	00:04:32	hundred dollars in spend and fourteen
00:04:30	00:04:34	thousand dollars in sale so
00:04:32	00:04:35	if we continue to go down this list we
00:04:34	00:04:37	can see that
00:04:35	00:04:39	this is much much different than what a
00:04:37	00:04:40	normal person would expect
00:04:39	00:04:42	say if they were using facebook ads
00:04:40	00:04:44	because with facebook you have to find a
00:04:42	00:04:45	winning product one at a time
00:04:44	00:04:47	and with google if you follow my
00:04:45	00:04:48	strategies and if you have already
00:04:47	00:04:50	smashed the subscribe button down below
00:04:48	00:04:52	you know that i test all my products
00:04:50	00:04:54	within one campaign
00:04:52	00:04:55	i do not like testing products one by
00:04:54	00:04:57	one because not only do i think that is
00:04:55	00:04:58	a waste of time but that is also heavy
00:04:57	00:05:00	on your pockets
00:04:58	00:05:02	especially if you don't have a big
00:05:00	00:05:03	budget to begin with so this real
00:05:02	00:05:05	strategy which i use helps me test
00:05:03	00:05:07	multiple different products and
00:05:05	00:05:09	this campaign right now is testing over
00:05:07	00:05:10	a thousand different products because
00:05:09	00:05:12	i have over a thousand different
00:05:10	00:05:14	products on my general store
00:05:12	00:05:16	but as you guys can see this is exactly
00:05:14	00:05:18	what success looks like with google
00:05:16	00:05:20	number one thing is that success with
00:05:18	00:05:22	google is not dependent on one product
00:05:20	00:05:25	you need to be having multiple winning
00:05:22	00:05:26	products and this is why i always say
00:05:25	00:05:28	keep on adding different products to
00:05:26	00:05:29	your store never stop the product
00:05:28	00:05:31	edition because the day
00:05:29	00:05:32	you stop adding new products is the day
00:05:31	00:05:35	your store starts to
00:05:32	00:05:36	turn slowly 180 degrees towards the path
00:05:35	00:05:37	backwards
00:05:36	00:05:39	and if you were thinking that success
00:05:37	00:05:41	with google is very easy that is far
00:05:39	00:05:42	from the truth because just finding and
00:05:41	00:05:44	adding the products
00:05:42	00:05:45	is big work on its own and that's why
00:05:44	00:05:46	you want to kind of outsource those
00:05:45	00:05:49	tasks
00:05:46	00:05:50	as fast as you can but with google once
00:05:49	00:05:51	you find one winning product you can
00:05:50	00:05:52	kind of
00:05:51	00:05:54	start adding more and more similar
00:05:52	00:05:56	products to find even more winning
00:05:54	00:05:57	products from that point on so
00:05:56	00:05:59	here right now all of these products
00:05:57	00:06:00	that you see there are only two
00:05:59	00:06:02	main winning products which are very
00:06:00	00:06:02	similar to each other this one right
00:06:02	00:06:04	here
00:06:02	00:06:05	which got me back a return on aspen of
00:06:04	00:06:07	3.27
00:06:05	00:06:08	and the next one is right here which is
00:06:07	00:06:09	another similar item but a little bit
00:06:08	00:06:12	more expensive
00:06:09	00:06:14	got me back a row as a 4.20 so that is
00:06:12	00:06:15	one thing i do once i find a one winning
00:06:14	00:06:17	product
00:06:15	00:06:19	i try to double down on that by adding
00:06:17	00:06:20	more different variations of that same
00:06:19	00:06:21	product maybe
00:06:20	00:06:23	i'll add a different design different
00:06:21	00:06:25	style higher quality
00:06:23	00:06:27	and so forth but this brings me to point
00:06:25	00:06:27	number two and that is you shouldn't be
00:06:27	00:06:29	just adding
00:06:27	00:06:31	random products to your store now i
00:06:29	00:06:33	always say this i have videos on how to
00:06:31	00:06:35	do product research on my channel
00:06:33	00:06:37	but you should really be focusing on the
00:06:35	00:06:39	search volume the competition
00:06:37	00:06:40	the pricing profit margins and so forth
00:06:39	00:06:42	when it comes to adding products for
00:06:40	00:06:44	google because as you guys can see
00:06:42	00:06:46	the pricing i have a wide range of
00:06:44	00:06:46	different priced products on my store
00:06:46	00:06:49	this one
00:06:46	00:06:51	is 79 this one is 140 and if we scroll
00:06:49	00:06:53	down this one is 347
00:06:51	00:06:55	obviously the one that cost the most got
00:06:53	00:06:57	me back arose of 12.99 because
00:06:55	00:06:58	i spent a thousand four hundred forty
00:06:57	00:07:00	four dollars on this to get back
00:06:58	00:07:01	eighteen thousand dollars so as you can
00:07:00	00:07:02	see
00:07:01	00:07:04	high tiket works really well with
00:07:02	00:07:06	google if we scroll down
00:07:04	00:07:07	as you guys can see i kind of started to
00:07:06	00:07:10	dive more into high tiket
00:07:07	00:07:12	200 240 230 and these
00:07:10	00:07:14	are the products if you notike closely
00:07:12	00:07:15	that got me the highest row as
00:07:14	00:07:17	compared to something that say it was
00:07:15	00:07:19	about 59.60
00:07:17	00:07:21	or about 70 dollars so this is what i
00:07:19	00:07:22	mean when i say that high tiket is the
00:07:21	00:07:25	way to go
00:07:22	00:07:26	in 2021 and onward simply because the
00:07:25	00:07:28	higher the cost of the product the
00:07:26	00:07:30	higher the profit for you hopefully
00:07:28	00:07:32	if you did everything else right and the
00:07:30	00:07:33	greater the room for you to scale that
00:07:32	00:07:34	product onwards but
00:07:33	00:07:36	i also want you guys to notike that not
00:07:34	00:07:38	every product is gonna be a winner
00:07:36	00:07:39	despite getting a few sales here and
00:07:38	00:07:40	there so as you guys can see with this
00:07:39	00:07:42	one
00:07:40	00:07:44	i spent about 910 dollars to get back
00:07:42	00:07:46	only a row s of 1.87
00:07:44	00:07:47	that was not such a great product even
00:07:46	00:07:49	though it got me 11 sales
00:07:47	00:07:51	it was even a high tiket product and
00:07:49	00:07:53	you're gonna come across these products
00:07:51	00:07:54	quite often with google it doesn't
00:07:53	00:07:56	really matter what
00:07:54	00:07:57	advertising platform you use you're
00:07:56	00:07:58	always going to notike that there are
00:07:57	00:08:00	some products out there
00:07:58	00:08:02	which are just not winning products for
00:08:00	00:08:03	you it may be a winning product for
00:08:02	00:08:04	somebody else but when it comes time for
00:08:03	00:08:06	you to test
00:08:04	00:08:08	it just drops down it just stops working
00:08:06	00:08:10	and that is completely fine
00:08:08	00:08:12	because with google at least what you
00:08:10	00:08:13	can do is you can go out and find
00:08:12	00:08:15	even more products maybe in the same
00:08:13	00:08:16	niche maybe different niches different
00:08:15	00:08:18	prices
00:08:16	00:08:19	to test and then find success with those
00:08:18	00:08:21	but
00:08:19	00:08:22	if we continue scrolling down this list
00:08:21	00:08:24	we can see that there's multiple
00:08:22	00:08:26	different products which got me really
00:08:24	00:08:28	good roads multiple different products
00:08:26	00:08:30	which got me okay rose and this is
00:08:28	00:08:32	exactly how google works a lot of people
00:08:30	00:08:34	have questions as to how google works
00:08:32	00:08:35	what you can expect
00:08:34	00:08:37	this is what you should be expecting
00:08:35	00:08:37	when you start adding products every
00:08:37	00:08:40	single day
00:08:37	00:08:41	and you want to keep at it because as i
00:08:40	00:08:43	mentioned the day you stop adding new
00:08:41	00:08:45	products is the day your store starts
00:08:43	00:08:46	turning 180 degrees towards the path you
00:08:45	00:08:48	just came from
00:08:46	00:08:50	but this brings me to the next point and
00:08:48	00:08:50	that is just adding new products every
00:08:50	00:08:52	day
00:08:50	00:08:54	is not gonna be enough it's not just
00:08:52	00:08:55	like you just simply add a product to
00:08:54	00:08:56	your store
00:08:55	00:08:57	then if it starts selling or if it
00:08:56	00:08:59	doesn't start selling it doesn't really
00:08:57	00:09:01	matter because you forget about it
00:08:59	00:09:03	you're on to the next batch of products
00:09:01	00:09:04	with google that is far from the truth
00:09:03	00:09:06	you want to go
00:09:04	00:09:07	in and optimize the products which are
00:09:06	00:09:09	getting you sales for example
00:09:07	00:09:11	what i normally do for optimizations is
00:09:09	00:09:13	i go in i change the titles of the
00:09:11	00:09:15	products if it's really doing well
00:09:13	00:09:16	maybe i'll add in winning keywords maybe
00:09:15	00:09:18	i go in and test around with the pricing
00:09:16	00:09:19	of the product or maybe i'll add in some
00:09:18	00:09:21	winning keywords to the description
00:09:19	00:09:22	these are three different optimization
00:09:21	00:09:24	tricks
00:09:22	00:09:26	which you can do in order to boost your
00:09:24	00:09:27	sales with the product now for this
00:09:26	00:09:28	product right here which is the first
00:09:27	00:09:30	one
00:09:28	00:09:31	this was a much lower cost product that
00:09:30	00:09:33	i was selling on my store
00:09:31	00:09:34	but i notiked that it started to sell
00:09:33	00:09:37	really well so what i did
00:09:34	00:09:39	is i increased the price to 79 and to my
00:09:37	00:09:41	surprise the sales did not lower in fact
00:09:39	00:09:42	i was getting more profit from this
00:09:41	00:09:43	product during the time period that it
00:09:42	00:09:45	was selling
00:09:43	00:09:46	than before so i kept it at this price i
00:09:45	00:09:48	would have not
00:09:46	00:09:50	never known that this price would be a
00:09:48	00:09:52	good price for this product had never
00:09:50	00:09:53	tested it so always be sure to test
00:09:52	00:09:54	different things
00:09:53	00:09:56	always be sure to learn more about them
00:09:54	00:09:58	so you can implement what is working and
00:09:56	00:10:00	what is not working and for this second
00:09:58	00:10:01	product right here i notiked that there
00:10:00	00:10:03	were certain keywords that i was ranking
00:10:01	00:10:04	for with this product
00:10:03	00:10:06	which were getting me a majority of the
00:10:04	00:10:08	sales so what i did is i went in and
00:10:06	00:10:10	added those keywords to my title
00:10:08	00:10:11	because that let me rank for more
00:10:10	00:10:12	keywords which had higher impression and
00:10:11	00:10:13	that in turn
00:10:12	00:10:15	started to get me more and more
00:10:13	00:10:17	impressions and it's hard to sell much
00:10:15	00:10:18	more often so these are
00:10:17	00:10:20	a few optimization which you should be
00:10:18	00:10:22	definitely doing with the products
00:10:20	00:10:23	but with google it's not just about the
00:10:22	00:10:25	products that you
00:10:23	00:10:27	optimize you got to optimize other
00:10:25	00:10:27	things within the campaign as well such
00:10:27	00:10:29	as
00:10:27	00:10:31	the keyword section you have to take off
00:10:29	00:10:33	the keywords which are not doing so well
00:10:31	00:10:34	you gotta optimize for the audiences
00:10:33	00:10:36	make sure that you insert audiences
00:10:34	00:10:38	which are getting you sales which are
00:10:36	00:10:40	retargeting audiences and so forth
00:10:38	00:10:41	you gotta optimize for the devices make
00:10:40	00:10:42	sure that you're only
00:10:41	00:10:45	bidding high for devices getting your
00:10:42	00:10:46	sales otherwise just lower the bid for
00:10:45	00:10:47	the bad devices
00:10:46	00:10:49	and finally you can also optimize things
00:10:47	00:10:51	like the location so if there's
00:10:49	00:10:52	one location say hawaii that's not
00:10:51	00:10:53	getting you any sales but spending a lot
00:10:52	00:10:54	of money
00:10:53	00:10:56	you can go ahead and exclude that
00:10:54	00:10:58	location but this is exactly what you
00:10:56	00:11:00	should be doing with google ads
00:10:58	00:11:01	and this is what you can be expecting
00:11:00	00:11:04	after you consistently
00:11:01	00:11:05	add a new product after you consistently
00:11:04	00:11:07	optimize the campaigns and of course
00:11:05	00:11:08	with google one thing you want to
00:11:07	00:11:10	understand is that is a time based thing
00:11:08	00:11:12	it really takes a lot of time for it to
00:11:10	00:11:13	start working but once it's working once
00:11:12	00:11:15	it on
00:11:13	00:11:17	automation that is when it starts
00:11:15	00:11:18	bringing you the best results possible
00:11:17	00:11:19	as you guys can see
00:11:18	00:11:21	when i started this campaign which was
00:11:19	00:11:23	in about late 2019
00:11:21	00:11:25	basically early 2020 the campaign wasn't
00:11:23	00:11:27	doing so well i was barely spending any
00:11:25	00:11:29	money in january of 2020 i spent only
00:11:27	00:11:31	about 952
00:11:29	00:11:32	but over time it started spending more
00:11:31	00:11:34	and more money because it started to
00:11:32	00:11:35	optimize more and more
00:11:34	00:11:37	and it starts to get me more and more
00:11:35	00:11:39	results so that is exactly
00:11:37	00:11:40	what you should be expecting with google
00:11:39	00:11:42	if you're looking to achieve these kinds
00:11:40	00:11:44	of results with google i do offer
00:11:42	00:11:46	one-on-one mentoring on google ads only
00:11:44	00:11:47	you can message me on instagram
00:11:46	00:11:49	my instagram account is add dedicated
00:11:47	00:11:51	young and we can set you up with
00:11:49	00:11:53	one-on-one mentoring personally with me
00:11:51	00:11:55	for google ads mentoring but if you find
00:11:53	00:11:57	any type of value in this video
00:11:55	00:11:58	smash that like button and smash that
00:11:57	00:12:00	subscribe button and i'll see you guys
00:11:58	00:12:00	next time