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What SUCCESS With Google Shopping ADs Looks Like (Shopify Dropshipping Secrets)

Published on: December 6 2022 by Shri Kanase

What SUCCESS With Google Shopping ADs Looks Like (Shopify Dropshipping Secrets)

What SUCCESS With Google Shopping ADs Looks Like (Shopify Dropshipping Secrets)

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00:00:00 00:00:03 yo what is going on everybody shri
00:00:02 00:00:06 kanasay here so
00:00:03 00:00:07 so exactly what does it take to find
00:00:06 00:00:09 success
00:00:07 00:00:10 with google ads how many winning
00:00:09 00:00:12 products do you need
00:00:10 00:00:14 and most important of all what does
00:00:12 00:00:17 success even look like with google now
00:00:14 00:00:19 in a lot of my other videos i go over
00:00:17 00:00:21 how to use about google ads as to how to
00:00:19 00:00:23 run ads how to optimize them and so
00:00:21 00:00:25 forth but this video i wanted to make a
00:00:23 00:00:28 little bit different to show you guys
00:00:25 00:00:29 exactly what success looks like with
00:00:28 00:00:31 google because
00:00:29 00:00:33 in today's time and age there is just a
00:00:31 00:00:35 lot of uncertainty going on
00:00:33 00:00:37 around the world especially when it
00:00:35 00:00:38 comes to drop shipping and e-commerce a
00:00:37 00:00:40 lot of the people
00:00:38 00:00:41 that were achieving great results
00:00:40 00:00:44 previously with facebook
00:00:41 00:00:46 and even nowadays with google have kind
00:00:44 00:00:47 of started to dwindle down have kind of
00:00:46 00:00:49 started to face
00:00:47 00:00:50 certain issues which they were just not
00:00:49 00:00:52 facing before
00:00:50 00:00:53 because of this confidence is at an
00:00:52 00:00:55 all-time low
00:00:53 00:00:56 and drop shippers really don't know what
00:00:55 00:00:58 to be looking forward to
00:00:56 00:01:00 how to improve and so forth so in this
00:00:58 00:01:02 video i'm going to be showing you
00:01:00 00:01:03 exactly what you should be expecting
00:01:02 00:01:05 with your google ads account
00:01:03 00:01:07 if of course you have already got that
00:01:05 00:01:07 approved and if you're already running
00:01:07 00:01:09 yet but
00:01:07 00:01:11 without wasting any more time let's just
00:01:09 00:01:12 jump right into it the first thing that
00:01:11 00:01:14 you will have to do
00:01:12 00:01:16 in order to achieve any kinds of results
00:01:14 00:01:17 which i'm about to go over right now in
00:01:16 00:01:19 this video
00:01:17 00:01:21 is to destroy that like button until it
00:01:19 00:01:23 turns blue it greatly helps me and this
00:01:21 00:01:24 channel out and helps me put out more
00:01:23 00:01:25 videos just like these ones
00:01:24 00:01:28 okay hopefully you have smashed the like
00:01:25 00:01:28 button down below but let's start off by
00:01:28 00:01:30 looking
00:01:28 00:01:32 at my google ads account and just to
00:01:30 00:01:34 show you guys this is
00:01:32 00:01:35 currently the live view for this google
00:01:34 00:01:37 ads account all of the data that is
00:01:35 00:01:38 mentioned right here is not accurate
00:01:37 00:01:40 simply because
00:01:38 00:01:43 google does not track all of the
00:01:40 00:01:44 conversions within an account but so far
00:01:43 00:01:45 for this google as it can have spent
00:01:44 00:01:46 roughly
00:01:45 00:01:48 seven thousand dollars within a matter
00:01:46 00:01:50 of fourteen days to get back roughly
00:01:48 00:01:51 nineteen thousand dollars but this is
00:01:50 00:01:53 not the accurate number
00:01:51 00:01:55 the real number is about twenty four
00:01:53 00:01:56 thousand dollars so this robot is
00:01:55 00:01:58 actually not correct but
00:01:56 00:02:00 if we go ahead and change this time
00:01:58 00:02:03 frame now to look at basically
00:02:00 00:02:04 all time we can see how this overall ad
00:02:03 00:02:05 account has performed
00:02:04 00:02:07 over the long period of time and this is
00:02:05 00:02:08 one thing a lot of people fail to
00:02:07 00:02:10 realize they look at these
00:02:08 00:02:12 short periods of time where they may be
00:02:10 00:02:13 struggling or they're currently
00:02:12 00:02:15 struggling right now
00:02:13 00:02:17 and they think that just because they're
00:02:15 00:02:19 struggling at that given moment
00:02:17 00:02:20 that is their fate with their shopify
00:02:19 00:02:22 drop shipping store they're not going to
00:02:20 00:02:24 be able to achieve any further results
00:02:22 00:02:25 or any greater results and that is far
00:02:24 00:02:27 from the truth
00:02:25 00:02:28 as you guys can see so far since about
00:02:27 00:02:30 the beginning of 2020
00:02:28 00:02:31 to right now when i'm recording this
00:02:30 00:02:34 video which is in march
00:02:31 00:02:35 of 2021 this store has spent roughly 200
00:02:34 00:02:37 000
00:02:35 00:02:40 to get back a little over one million
00:02:37 00:02:43 dollars in sales with a row s of 5.21 so
00:02:40 00:02:44 over the long period of time this store
00:02:43 00:02:46 has been greatly
00:02:44 00:02:47 profitable as you can see with just 200k
00:02:46 00:02:49 spent
00:02:47 00:02:50 i've made over a million dollars on this
00:02:49 00:02:52 store but
00:02:50 00:02:53 again if we were to just look at a short
00:02:52 00:02:56 period of time the data would be
00:02:53 00:02:57 different and that is always the case
00:02:56 00:02:59 every single day every single week
00:02:57 00:03:02 you're gonna find data that is much
00:02:59 00:03:03 different from the previous weeks or the
00:03:02 00:03:04 future upcoming weeks and that's simply
00:03:03 00:03:05 because
00:03:04 00:03:07 every day is not the same when it comes
00:03:05 00:03:08 to advertising this is where a lot of
00:03:07 00:03:10 people go wrong
00:03:08 00:03:11 they start to get this negative mindset
00:03:10 00:03:12 that they're not going to be able to
00:03:11 00:03:14 achieve any kinds of
00:03:12 00:03:16 positive results just because within the
00:03:14 00:03:18 past four days seven days
00:03:16 00:03:20 maybe even 14 or 20 days they have been
00:03:18 00:03:21 unprofitable and if you just and follow
00:03:20 00:03:22 some of my other videos
00:03:21 00:03:24 you will be definitely able to achieve
00:03:22 00:03:26 such results like these and even more
00:03:24 00:03:28 but now what i want to do is i want to
00:03:26 00:03:28 go inside one of my main general testing
00:03:28 00:03:30 campaigns
00:03:28 00:03:32 this has been running for quite a while
00:03:30 00:03:33 as you guys can see this campaign alone
00:03:32 00:03:34 has spent roughly a hundred thousand
00:03:33 00:03:36 dollars
00:03:34 00:03:38 with a row as a 4.53 so it got me back
00:03:36 00:03:41 about half a million dollars in sales
00:03:38 00:03:41 not every sale was calculated with this
00:03:41 00:03:43 campaign
00:03:41 00:03:44 but what we're gonna do is we're gonna
00:03:43 00:03:46 go inside this campaign
00:03:44 00:03:48 to look at all of the products now
00:03:46 00:03:49 before you go crazy thinking i'm going
00:03:48 00:03:51 to reveal my winning products
00:03:49 00:03:53 that is not true at all because i'm not
00:03:51 00:03:54 going to reveal my winning products for
00:03:53 00:03:56 obvious reasons
00:03:54 00:03:58 but what i do want to show you guys is
00:03:56 00:03:59 how all of this works and what you
00:03:58 00:04:01 should be expecting when it comes to
00:03:59 00:04:02 actually finding those winning products
00:04:01 00:04:04 how many winning products that you
00:04:02 00:04:07 should find with google and
00:04:04 00:04:09 how the success looks like so right now
00:04:07 00:04:11 i'm looking at the all-time view and
00:04:09 00:04:12 this product right at the top has spent
00:04:11 00:04:13 roughly nine thousand dollars to give me
00:04:12 00:04:16 back
00:04:13 00:04:18 a return an aspen of about 3.17 with
00:04:16 00:04:19 about 30 000 in sales so this is just
00:04:18 00:04:21 pro one product
00:04:19 00:04:22 there's multiple different products here
00:04:21 00:04:25 at the top the next product
00:04:22 00:04:26 seven thousand dollars in spend and got
00:04:25 00:04:27 me back about
00:04:26 00:04:29 twenty four thousand dollars in sales
00:04:27 00:04:30 the next product four thousand five
00:04:29 00:04:32 hundred dollars in spend and fourteen
00:04:30 00:04:34 thousand dollars in sale so
00:04:32 00:04:35 if we continue to go down this list we
00:04:34 00:04:37 can see that
00:04:35 00:04:39 this is much much different than what a
00:04:37 00:04:40 normal person would expect
00:04:39 00:04:42 say if they were using facebook ads
00:04:40 00:04:44 because with facebook you have to find a
00:04:42 00:04:45 winning product one at a time
00:04:44 00:04:47 and with google if you follow my
00:04:45 00:04:48 strategies and if you have already
00:04:47 00:04:50 smashed the subscribe button down below
00:04:48 00:04:52 you know that i test all my products
00:04:50 00:04:54 within one campaign
00:04:52 00:04:55 i do not like testing products one by
00:04:54 00:04:57 one because not only do i think that is
00:04:55 00:04:58 a waste of time but that is also heavy
00:04:57 00:05:00 on your pockets
00:04:58 00:05:02 especially if you don't have a big
00:05:00 00:05:03 budget to begin with so this real
00:05:02 00:05:05 strategy which i use helps me test
00:05:03 00:05:07 multiple different products and
00:05:05 00:05:09 this campaign right now is testing over
00:05:07 00:05:10 a thousand different products because
00:05:09 00:05:12 i have over a thousand different
00:05:10 00:05:14 products on my general store
00:05:12 00:05:16 but as you guys can see this is exactly
00:05:14 00:05:18 what success looks like with google
00:05:16 00:05:20 number one thing is that success with
00:05:18 00:05:22 google is not dependent on one product
00:05:20 00:05:25 you need to be having multiple winning
00:05:22 00:05:26 products and this is why i always say
00:05:25 00:05:28 keep on adding different products to
00:05:26 00:05:29 your store never stop the product
00:05:28 00:05:31 edition because the day
00:05:29 00:05:32 you stop adding new products is the day
00:05:31 00:05:35 your store starts to
00:05:32 00:05:36 turn slowly 180 degrees towards the path
00:05:35 00:05:37 backwards
00:05:36 00:05:39 and if you were thinking that success
00:05:37 00:05:41 with google is very easy that is far
00:05:39 00:05:42 from the truth because just finding and
00:05:41 00:05:44 adding the products
00:05:42 00:05:45 is big work on its own and that's why
00:05:44 00:05:46 you want to kind of outsource those
00:05:45 00:05:49 tasks
00:05:46 00:05:50 as fast as you can but with google once
00:05:49 00:05:51 you find one winning product you can
00:05:50 00:05:52 kind of
00:05:51 00:05:54 start adding more and more similar
00:05:52 00:05:56 products to find even more winning
00:05:54 00:05:57 products from that point on so
00:05:56 00:05:59 here right now all of these products
00:05:57 00:06:00 that you see there are only two
00:05:59 00:06:02 main winning products which are very
00:06:00 00:06:02 similar to each other this one right
00:06:02 00:06:04 here
00:06:02 00:06:05 which got me back a return on aspen of
00:06:04 00:06:07 3.27
00:06:05 00:06:08 and the next one is right here which is
00:06:07 00:06:09 another similar item but a little bit
00:06:08 00:06:12 more expensive
00:06:09 00:06:14 got me back a row as a 4.20 so that is
00:06:12 00:06:15 one thing i do once i find a one winning
00:06:14 00:06:17 product
00:06:15 00:06:19 i try to double down on that by adding
00:06:17 00:06:20 more different variations of that same
00:06:19 00:06:21 product maybe
00:06:20 00:06:23 i'll add a different design different
00:06:21 00:06:25 style higher quality
00:06:23 00:06:27 and so forth but this brings me to point
00:06:25 00:06:27 number two and that is you shouldn't be
00:06:27 00:06:29 just adding
00:06:27 00:06:31 random products to your store now i
00:06:29 00:06:33 always say this i have videos on how to
00:06:31 00:06:35 do product research on my channel
00:06:33 00:06:37 but you should really be focusing on the
00:06:35 00:06:39 search volume the competition
00:06:37 00:06:40 the pricing profit margins and so forth
00:06:39 00:06:42 when it comes to adding products for
00:06:40 00:06:44 google because as you guys can see
00:06:42 00:06:46 the pricing i have a wide range of
00:06:44 00:06:46 different priced products on my store
00:06:46 00:06:49 this one
00:06:46 00:06:51 is 79 this one is 140 and if we scroll
00:06:49 00:06:53 down this one is 347
00:06:51 00:06:55 obviously the one that cost the most got
00:06:53 00:06:57 me back arose of 12.99 because
00:06:55 00:06:58 i spent a thousand four hundred forty
00:06:57 00:07:00 four dollars on this to get back
00:06:58 00:07:01 eighteen thousand dollars so as you can
00:07:00 00:07:02 see
00:07:01 00:07:04 high tiket works really well with
00:07:02 00:07:06 google if we scroll down
00:07:04 00:07:07 as you guys can see i kind of started to
00:07:06 00:07:10 dive more into high tiket
00:07:07 00:07:12 200 240 230 and these
00:07:10 00:07:14 are the products if you notike closely
00:07:12 00:07:15 that got me the highest row as
00:07:14 00:07:17 compared to something that say it was
00:07:15 00:07:19 about 59.60
00:07:17 00:07:21 or about 70 dollars so this is what i
00:07:19 00:07:22 mean when i say that high tiket is the
00:07:21 00:07:25 way to go
00:07:22 00:07:26 in 2021 and onward simply because the
00:07:25 00:07:28 higher the cost of the product the
00:07:26 00:07:30 higher the profit for you hopefully
00:07:28 00:07:32 if you did everything else right and the
00:07:30 00:07:33 greater the room for you to scale that
00:07:32 00:07:34 product onwards but
00:07:33 00:07:36 i also want you guys to notike that not
00:07:34 00:07:38 every product is gonna be a winner
00:07:36 00:07:39 despite getting a few sales here and
00:07:38 00:07:40 there so as you guys can see with this
00:07:39 00:07:42 one
00:07:40 00:07:44 i spent about 910 dollars to get back
00:07:42 00:07:46 only a row s of 1.87
00:07:44 00:07:47 that was not such a great product even
00:07:46 00:07:49 though it got me 11 sales
00:07:47 00:07:51 it was even a high tiket product and
00:07:49 00:07:53 you're gonna come across these products
00:07:51 00:07:54 quite often with google it doesn't
00:07:53 00:07:56 really matter what
00:07:54 00:07:57 advertising platform you use you're
00:07:56 00:07:58 always going to notike that there are
00:07:57 00:08:00 some products out there
00:07:58 00:08:02 which are just not winning products for
00:08:00 00:08:03 you it may be a winning product for
00:08:02 00:08:04 somebody else but when it comes time for
00:08:03 00:08:06 you to test
00:08:04 00:08:08 it just drops down it just stops working
00:08:06 00:08:10 and that is completely fine
00:08:08 00:08:12 because with google at least what you
00:08:10 00:08:13 can do is you can go out and find
00:08:12 00:08:15 even more products maybe in the same
00:08:13 00:08:16 niche maybe different niches different
00:08:15 00:08:18 prices
00:08:16 00:08:19 to test and then find success with those
00:08:18 00:08:21 but
00:08:19 00:08:22 if we continue scrolling down this list
00:08:21 00:08:24 we can see that there's multiple
00:08:22 00:08:26 different products which got me really
00:08:24 00:08:28 good roads multiple different products
00:08:26 00:08:30 which got me okay rose and this is
00:08:28 00:08:32 exactly how google works a lot of people
00:08:30 00:08:34 have questions as to how google works
00:08:32 00:08:35 what you can expect
00:08:34 00:08:37 this is what you should be expecting
00:08:35 00:08:37 when you start adding products every
00:08:37 00:08:40 single day
00:08:37 00:08:41 and you want to keep at it because as i
00:08:40 00:08:43 mentioned the day you stop adding new
00:08:41 00:08:45 products is the day your store starts
00:08:43 00:08:46 turning 180 degrees towards the path you
00:08:45 00:08:48 just came from
00:08:46 00:08:50 but this brings me to the next point and
00:08:48 00:08:50 that is just adding new products every
00:08:50 00:08:52 day
00:08:50 00:08:54 is not gonna be enough it's not just
00:08:52 00:08:55 like you just simply add a product to
00:08:54 00:08:56 your store
00:08:55 00:08:57 then if it starts selling or if it
00:08:56 00:08:59 doesn't start selling it doesn't really
00:08:57 00:09:01 matter because you forget about it
00:08:59 00:09:03 you're on to the next batch of products
00:09:01 00:09:04 with google that is far from the truth
00:09:03 00:09:06 you want to go
00:09:04 00:09:07 in and optimize the products which are
00:09:06 00:09:09 getting you sales for example
00:09:07 00:09:11 what i normally do for optimizations is
00:09:09 00:09:13 i go in i change the titles of the
00:09:11 00:09:15 products if it's really doing well
00:09:13 00:09:16 maybe i'll add in winning keywords maybe
00:09:15 00:09:18 i go in and test around with the pricing
00:09:16 00:09:19 of the product or maybe i'll add in some
00:09:18 00:09:21 winning keywords to the description
00:09:19 00:09:22 these are three different optimization
00:09:21 00:09:24 tricks
00:09:22 00:09:26 which you can do in order to boost your
00:09:24 00:09:27 sales with the product now for this
00:09:26 00:09:28 product right here which is the first
00:09:27 00:09:30 one
00:09:28 00:09:31 this was a much lower cost product that
00:09:30 00:09:33 i was selling on my store
00:09:31 00:09:34 but i notiked that it started to sell
00:09:33 00:09:37 really well so what i did
00:09:34 00:09:39 is i increased the price to 79 and to my
00:09:37 00:09:41 surprise the sales did not lower in fact
00:09:39 00:09:42 i was getting more profit from this
00:09:41 00:09:43 product during the time period that it
00:09:42 00:09:45 was selling
00:09:43 00:09:46 than before so i kept it at this price i
00:09:45 00:09:48 would have not
00:09:46 00:09:50 never known that this price would be a
00:09:48 00:09:52 good price for this product had never
00:09:50 00:09:53 tested it so always be sure to test
00:09:52 00:09:54 different things
00:09:53 00:09:56 always be sure to learn more about them
00:09:54 00:09:58 so you can implement what is working and
00:09:56 00:10:00 what is not working and for this second
00:09:58 00:10:01 product right here i notiked that there
00:10:00 00:10:03 were certain keywords that i was ranking
00:10:01 00:10:04 for with this product
00:10:03 00:10:06 which were getting me a majority of the
00:10:04 00:10:08 sales so what i did is i went in and
00:10:06 00:10:10 added those keywords to my title
00:10:08 00:10:11 because that let me rank for more
00:10:10 00:10:12 keywords which had higher impression and
00:10:11 00:10:13 that in turn
00:10:12 00:10:15 started to get me more and more
00:10:13 00:10:17 impressions and it's hard to sell much
00:10:15 00:10:18 more often so these are
00:10:17 00:10:20 a few optimization which you should be
00:10:18 00:10:22 definitely doing with the products
00:10:20 00:10:23 but with google it's not just about the
00:10:22 00:10:25 products that you
00:10:23 00:10:27 optimize you got to optimize other
00:10:25 00:10:27 things within the campaign as well such
00:10:27 00:10:29 as
00:10:27 00:10:31 the keyword section you have to take off
00:10:29 00:10:33 the keywords which are not doing so well
00:10:31 00:10:34 you gotta optimize for the audiences
00:10:33 00:10:36 make sure that you insert audiences
00:10:34 00:10:38 which are getting you sales which are
00:10:36 00:10:40 retargeting audiences and so forth
00:10:38 00:10:41 you gotta optimize for the devices make
00:10:40 00:10:42 sure that you're only
00:10:41 00:10:45 bidding high for devices getting your
00:10:42 00:10:46 sales otherwise just lower the bid for
00:10:45 00:10:47 the bad devices
00:10:46 00:10:49 and finally you can also optimize things
00:10:47 00:10:51 like the location so if there's
00:10:49 00:10:52 one location say hawaii that's not
00:10:51 00:10:53 getting you any sales but spending a lot
00:10:52 00:10:54 of money
00:10:53 00:10:56 you can go ahead and exclude that
00:10:54 00:10:58 location but this is exactly what you
00:10:56 00:11:00 should be doing with google ads
00:10:58 00:11:01 and this is what you can be expecting
00:11:00 00:11:04 after you consistently
00:11:01 00:11:05 add a new product after you consistently
00:11:04 00:11:07 optimize the campaigns and of course
00:11:05 00:11:08 with google one thing you want to
00:11:07 00:11:10 understand is that is a time based thing
00:11:08 00:11:12 it really takes a lot of time for it to
00:11:10 00:11:13 start working but once it's working once
00:11:12 00:11:15 it on
00:11:13 00:11:17 automation that is when it starts
00:11:15 00:11:18 bringing you the best results possible
00:11:17 00:11:19 as you guys can see
00:11:18 00:11:21 when i started this campaign which was
00:11:19 00:11:23 in about late 2019
00:11:21 00:11:25 basically early 2020 the campaign wasn't
00:11:23 00:11:27 doing so well i was barely spending any
00:11:25 00:11:29 money in january of 2020 i spent only
00:11:27 00:11:31 about 952
00:11:29 00:11:32 but over time it started spending more
00:11:31 00:11:34 and more money because it started to
00:11:32 00:11:35 optimize more and more
00:11:34 00:11:37 and it starts to get me more and more
00:11:35 00:11:39 results so that is exactly
00:11:37 00:11:40 what you should be expecting with google
00:11:39 00:11:42 if you're looking to achieve these kinds
00:11:40 00:11:44 of results with google i do offer
00:11:42 00:11:46 one-on-one mentoring on google ads only
00:11:44 00:11:47 you can message me on instagram
00:11:46 00:11:49 my instagram account is add dedicated
00:11:47 00:11:51 young and we can set you up with
00:11:49 00:11:53 one-on-one mentoring personally with me
00:11:51 00:11:55 for google ads mentoring but if you find
00:11:53 00:11:57 any type of value in this video
00:11:55 00:11:58 smash that like button and smash that
00:11:57 00:12:00 subscribe button and i'll see you guys
00:11:58 00:12:00 next time