What Would I Do Different In eCommerce If I Was Starting Over...

Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders

What Would I Do Different In eCommerce If I Was Starting Over...

What Would I Do Different In eCommerce If I Was Starting Over...

What Would I Do Different In eCommerce If I Was Starting Over...

startTime	durationTime	text
00:00:22	00:00:28	what's up Empire builders welcome back
00:00:25	00:00:30	to another video if you're new to the
00:00:28	00:00:31	channel welcome to e-commerce Empire
00:00:30	00:00:33	builders please like comment and
00:00:31	00:00:34	subscribe new e-commerce videos are
00:00:33	00:00:37	released every single day at 1 p.m.
00:00:34	00:00:39	Eastern Time but today I want to tok
00:00:37	00:00:41	about something a little different
00:00:39	00:00:43	something cool a mentoring student of
00:00:41	00:00:45	mine asked me the other day well
00:00:43	00:00:48	yesterday asked me if I was going to
00:00:45	00:00:50	start over right if I was going to start
00:00:48	00:00:52	a new business right now right out of
00:00:50	00:00:56	the gate what would be like the first
00:00:52	00:00:59	thing I start doing well besides besides
00:00:56	00:01:00	doing the usual you know product
00:00:59	00:01:02	research you know getting your you know
00:01:00	00:01:05	funnels together your site together all
00:01:02	00:01:07	that crap in terms of what I would do
00:01:05	00:01:11	first in terms of brand awareness or
00:01:07	00:01:14	paid traffic or whatnot the first thing
00:01:11	00:01:16	I would do guys is reaching out to
00:01:14	00:01:18	hundreds and hundreds of influencers
00:01:16	00:01:19	every single day and now I'm not toking
00:01:18	00:01:21	about just reaching out to these
00:01:19	00:01:23	influencers to give them a promotional
00:01:21	00:01:26	posts for anything I'm toking about
00:01:23	00:01:30	building an actual relationship with
00:01:26	00:01:32	these influencers guys so what's the
00:01:30	00:01:34	point of this so why do you want to
00:01:32	00:01:37	build relationships with these
00:01:34	00:01:40	influencers well guys it's literally one
00:01:37	00:01:42	if you get one influencer right one like
00:01:40	00:01:44	of these cool cool kids right right and
00:01:42	00:01:47	he promote your product or he is seen
00:01:44	00:01:50	using your product right that can propel
00:01:47	00:01:52	your brand forward more so than anything
00:01:50	00:01:54	out there guys more so than any sort of
00:01:52	00:01:56	paid advertising more so than literally
00:01:54	00:01:59	anything I know more possible think
00:01:56	00:02:02	about it guys let's say you're going out
00:01:59	00:02:04	with your with your friends or something
00:02:02	00:02:06	like that right and I'm not sure if this
00:02:04	00:02:09	is gonna lead to a good example or not
00:02:06	00:02:10	but I think it is uh but say go out with
00:02:09	00:02:12	your friends right and somebody you guys
00:02:10	00:02:14	are just like you know hanging out at
00:02:12	00:02:16	the bar or whatever you're doing and
00:02:14	00:02:18	somebody just randomly approaches your
00:02:16	00:02:20	group and just starts trying to hang out
00:02:18	00:02:22	right that's weird you're like who the
00:02:20	00:02:25	hell is this person I don't know who
00:02:22	00:02:27	this is I get out of here right you
00:02:25	00:02:32	don't know who it is unless you're a
00:02:27	00:02:34	welcoming Bunch but so how this ties to
00:02:32	00:02:36	influencers say now your friend right
00:02:34	00:02:39	brings along another friends with them
00:02:36	00:02:40	and says hey yo man this is my Kevin you
00:02:39	00:02:41	know let's all hang out and have a good
00:02:40	00:02:43	time right
00:02:41	00:02:45	you're more welcoming of this random
00:02:43	00:02:49	stranger that just came into existence
00:02:45	00:02:51	right this is the same thing that I'm
00:02:49	00:02:53	toking about with influencers guys with
00:02:51	00:02:55	influencers you can't just start you
00:02:53	00:02:58	can't just come out of nowhere right and
00:02:55	00:03:00	expect people to buy from you and accept
00:02:58	00:03:01	your brand and you know give you their
00:03:00	00:03:03	credit card information right out of the
00:03:01	00:03:06	gate it doesn't work like that
00:03:03	00:03:09	right you your product in the best case
00:03:06	00:03:11	scenario it should be being used by
00:03:09	00:03:13	other people in the industry like that
00:03:11	00:03:15	like big names right and you do that by
00:03:13	00:03:17	building relationships with these people
00:03:15	00:03:19	right especially the influencers the
00:03:17	00:03:23	ones that are posting every single day
00:03:19	00:03:25	about the topic okay I'm telling you
00:03:23	00:03:27	that if I was starting over I would make
00:03:25	00:03:30	that list russell brunson calls it the
00:03:27	00:03:32	dream 100 list right the top 100 people
00:03:30	00:03:34	that even if there look even if it's
00:03:32	00:03:37	like a Kim Kardashian's on your dream
00:03:34	00:03:39	100 list habit right that 100 list of
00:03:37	00:03:41	people that can propel your brand
00:03:39	00:03:44	forward more so than anything else guys
00:03:41	00:03:48	the dream 100 right like Russell calls
00:03:44	00:03:50	it is the key okay it literally can beat
00:03:48	00:03:54	out anything out there in terms of paid
00:03:50	00:03:55	advertising anything guys anything and
00:03:54	00:03:57	so I really if I was going to be
00:03:55	00:03:59	starting over and even right now that's
00:03:57	00:04:02	where a majority of my focus is there
00:03:59	00:04:04	guys it's really building relationships
00:04:02	00:04:06	with people that can you know move my
00:04:04	00:04:08	brain for move the needle forward
00:04:06	00:04:10	without me essentially having to put in
00:04:08	00:04:12	that much effort right besides just
00:04:10	00:04:13	having a relationship with the
00:04:12	00:04:15	influencer okay that's why I think a lot
00:04:13	00:04:18	of people fail at all right when you're
00:04:15	00:04:20	building you have to build relationships
00:04:18	00:04:23	with these influencers don't just pay
00:04:20	00:04:25	them $10 every day and you know they
00:04:23	00:04:27	make a promotional poster ooh it doesn't
00:04:25	00:04:28	work like that like yes it works like
00:04:27	00:04:30	that you can make some sales but guess
00:04:28	00:04:31	what's so much better with you build a
00:04:30	00:04:34	relationship with that
00:04:31	00:04:35	fluent sir right and they know and like
00:04:34	00:04:37	they're following knows that they
00:04:35	00:04:40	actually like and use your products that
00:04:37	00:04:41	works so much better guys that works so
00:04:40	00:04:44	much better than you just having to pay
00:04:41	00:04:45	them every so often their audience knows
00:04:44	00:04:47	that they're just getting paid for it
00:04:45	00:04:49	right but if they actually are seen
00:04:47	00:04:50	using your product right they take
00:04:49	00:04:53	pictures of your products when they're
00:04:50	00:04:55	using it right that's what really builds
00:04:53	00:04:57	that brand awareness right and how can
00:04:55	00:04:59	you start doing this guys well the
00:04:57	00:05:01	easiest strategies start doing this it's
00:04:59	00:05:03	sending your products to these
00:05:01	00:05:05	influencers right don't you don't even
00:05:03	00:05:07	need to like a lot of them all might
00:05:05	00:05:08	have like their Pio boxes or you could
00:05:07	00:05:10	probably easily find like their Pio
00:05:08	00:05:11	boxes or their addresses and just send
00:05:10	00:05:13	them your product even if they don't
00:05:11	00:05:15	reply to your direct message sending a
00:05:13	00:05:17	cool little goodie box of all your
00:05:15	00:05:19	products and don't expect anything in
00:05:17	00:05:20	return though alright don't expect
00:05:19	00:05:21	anything in return when you send them
00:05:20	00:05:23	something look maybe add a note or
00:05:21	00:05:26	something into your product box or
00:05:23	00:05:28	whatever and just send them that but
00:05:26	00:05:30	okay thought you would love these Baba
00:05:28	00:05:32	and just just say hey who is it from and
00:05:30	00:05:33	introduce yourself right not as a
00:05:32	00:05:35	company right introduce your company
00:05:33	00:05:37	what you do what your mission is or
00:05:35	00:05:39	whatever but also introduce yourself
00:05:37	00:05:40	alright and say saying something like
00:05:39	00:05:41	hey looking forward to tok to you in
00:05:40	00:05:43	the future or something like that don't
00:05:41	00:05:44	just be like hey we're sending you this
00:05:43	00:05:47	product too so you could promote that
00:05:44	00:05:48	don't do that don't do that nine times
00:05:47	00:05:50	out of ten a lot of times these
00:05:48	00:05:52	influencers love getting packages like
00:05:50	00:05:54	that they'll open them up take a picture
00:05:52	00:05:55	of and boom you might have already that
00:05:54	00:05:58	a relationship right there and they just
00:05:55	00:05:59	promoted you for free all right or
00:05:58	00:06:02	whatever your product cost and shipping
00:05:59	00:06:04	cost is alright so that's what's worth
00:06:02	00:06:06	it that is what would propel a brand
00:06:04	00:06:09	forward guys right trying to get in and
00:06:06	00:06:11	it all it takes is one big influencer to
00:06:09	00:06:13	say you're cool right and then all the
00:06:11	00:06:15	other other influencers out there gonna
00:06:13	00:06:16	see that and I'm like hey I want to work
00:06:15	00:06:18	with you and then your name is sort of
00:06:16	00:06:20	out there so really it's hard to get in
00:06:18	00:06:23	with one of these top influencers it's
00:06:20	00:06:25	really really hard okay now I'm not
00:06:23	00:06:26	toking about these low levels I'm this
00:06:25	00:06:28	is this is specifically going to the
00:06:26	00:06:30	people that can really move the needle
00:06:28	00:06:32	for your business right not just make
00:06:30	00:06:33	you you know a thousand dollars in sales
00:06:32	00:06:35	today I'm toking about the people that
00:06:33	00:06:38	literally can change your business
00:06:35	00:06:39	overnight right those are the people
00:06:38	00:06:41	that I want you to go after those are
00:06:39	00:06:42	the people I want you to try to find and
00:06:41	00:06:44	try and work
00:06:42	00:06:46	with okay guys so I hope that's up make
00:06:44	00:06:49	sense I hope this video was helpful for
00:06:46	00:06:50	you guys but if I was just starting back
00:06:49	00:06:51	out that's what I would do that's still
00:06:50	00:06:54	what I do right now that's where a
00:06:51	00:06:55	majority of my time is spent is keeping
00:06:54	00:06:58	and building relationships especially
00:06:55	00:07:00	with big-name influencers guys so I
00:06:58	00:07:02	found this video helpful please like
00:07:00	00:07:06	comment and subscribe and remember your
00:07:02	00:07:06	empire starts now