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What Would I Do Different In eCommerce If I Was Starting Over...

Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders

What Would I Do Different In eCommerce If I Was Starting Over...

What Would I Do Different In eCommerce If I Was Starting Over...

startTime durationTime text
00:00:22 00:00:28 what's up Empire builders welcome back
00:00:25 00:00:30 to another video if you're new to the
00:00:28 00:00:31 channel welcome to e-commerce Empire
00:00:30 00:00:33 builders please like comment and
00:00:31 00:00:34 subscribe new e-commerce videos are
00:00:33 00:00:37 released every single day at 1 p.m.
00:00:34 00:00:39 Eastern Time but today I want to tok
00:00:37 00:00:41 about something a little different
00:00:39 00:00:43 something cool a mentoring student of
00:00:41 00:00:45 mine asked me the other day well
00:00:43 00:00:48 yesterday asked me if I was going to
00:00:45 00:00:50 start over right if I was going to start
00:00:48 00:00:52 a new business right now right out of
00:00:50 00:00:56 the gate what would be like the first
00:00:52 00:00:59 thing I start doing well besides besides
00:00:56 00:01:00 doing the usual you know product
00:00:59 00:01:02 research you know getting your you know
00:01:00 00:01:05 funnels together your site together all
00:01:02 00:01:07 that crap in terms of what I would do
00:01:05 00:01:11 first in terms of brand awareness or
00:01:07 00:01:14 paid traffic or whatnot the first thing
00:01:11 00:01:16 I would do guys is reaching out to
00:01:14 00:01:18 hundreds and hundreds of influencers
00:01:16 00:01:19 every single day and now I'm not toking
00:01:18 00:01:21 about just reaching out to these
00:01:19 00:01:23 influencers to give them a promotional
00:01:21 00:01:26 posts for anything I'm toking about
00:01:23 00:01:30 building an actual relationship with
00:01:26 00:01:32 these influencers guys so what's the
00:01:30 00:01:34 point of this so why do you want to
00:01:32 00:01:37 build relationships with these
00:01:34 00:01:40 influencers well guys it's literally one
00:01:37 00:01:42 if you get one influencer right one like
00:01:40 00:01:44 of these cool cool kids right right and
00:01:42 00:01:47 he promote your product or he is seen
00:01:44 00:01:50 using your product right that can propel
00:01:47 00:01:52 your brand forward more so than anything
00:01:50 00:01:54 out there guys more so than any sort of
00:01:52 00:01:56 paid advertising more so than literally
00:01:54 00:01:59 anything I know more possible think
00:01:56 00:02:02 about it guys let's say you're going out
00:01:59 00:02:04 with your with your friends or something
00:02:02 00:02:06 like that right and I'm not sure if this
00:02:04 00:02:09 is gonna lead to a good example or not
00:02:06 00:02:10 but I think it is uh but say go out with
00:02:09 00:02:12 your friends right and somebody you guys
00:02:10 00:02:14 are just like you know hanging out at
00:02:12 00:02:16 the bar or whatever you're doing and
00:02:14 00:02:18 somebody just randomly approaches your
00:02:16 00:02:20 group and just starts trying to hang out
00:02:18 00:02:22 right that's weird you're like who the
00:02:20 00:02:25 hell is this person I don't know who
00:02:22 00:02:27 this is I get out of here right you
00:02:25 00:02:32 don't know who it is unless you're a
00:02:27 00:02:34 welcoming Bunch but so how this ties to
00:02:32 00:02:36 influencers say now your friend right
00:02:34 00:02:39 brings along another friends with them
00:02:36 00:02:40 and says hey yo man this is my Kevin you
00:02:39 00:02:41 know let's all hang out and have a good
00:02:40 00:02:43 time right
00:02:41 00:02:45 you're more welcoming of this random
00:02:43 00:02:49 stranger that just came into existence
00:02:45 00:02:51 right this is the same thing that I'm
00:02:49 00:02:53 toking about with influencers guys with
00:02:51 00:02:55 influencers you can't just start you
00:02:53 00:02:58 can't just come out of nowhere right and
00:02:55 00:03:00 expect people to buy from you and accept
00:02:58 00:03:01 your brand and you know give you their
00:03:00 00:03:03 credit card information right out of the
00:03:01 00:03:06 gate it doesn't work like that
00:03:03 00:03:09 right you your product in the best case
00:03:06 00:03:11 scenario it should be being used by
00:03:09 00:03:13 other people in the industry like that
00:03:11 00:03:15 like big names right and you do that by
00:03:13 00:03:17 building relationships with these people
00:03:15 00:03:19 right especially the influencers the
00:03:17 00:03:23 ones that are posting every single day
00:03:19 00:03:25 about the topic okay I'm telling you
00:03:23 00:03:27 that if I was starting over I would make
00:03:25 00:03:30 that list russell brunson calls it the
00:03:27 00:03:32 dream 100 list right the top 100 people
00:03:30 00:03:34 that even if there look even if it's
00:03:32 00:03:37 like a Kim Kardashian's on your dream
00:03:34 00:03:39 100 list habit right that 100 list of
00:03:37 00:03:41 people that can propel your brand
00:03:39 00:03:44 forward more so than anything else guys
00:03:41 00:03:48 the dream 100 right like Russell calls
00:03:44 00:03:50 it is the key okay it literally can beat
00:03:48 00:03:54 out anything out there in terms of paid
00:03:50 00:03:55 advertising anything guys anything and
00:03:54 00:03:57 so I really if I was going to be
00:03:55 00:03:59 starting over and even right now that's
00:03:57 00:04:02 where a majority of my focus is there
00:03:59 00:04:04 guys it's really building relationships
00:04:02 00:04:06 with people that can you know move my
00:04:04 00:04:08 brain for move the needle forward
00:04:06 00:04:10 without me essentially having to put in
00:04:08 00:04:12 that much effort right besides just
00:04:10 00:04:13 having a relationship with the
00:04:12 00:04:15 influencer okay that's why I think a lot
00:04:13 00:04:18 of people fail at all right when you're
00:04:15 00:04:20 building you have to build relationships
00:04:18 00:04:23 with these influencers don't just pay
00:04:20 00:04:25 them $10 every day and you know they
00:04:23 00:04:27 make a promotional poster ooh it doesn't
00:04:25 00:04:28 work like that like yes it works like
00:04:27 00:04:30 that you can make some sales but guess
00:04:28 00:04:31 what's so much better with you build a
00:04:30 00:04:34 relationship with that
00:04:31 00:04:35 fluent sir right and they know and like
00:04:34 00:04:37 they're following knows that they
00:04:35 00:04:40 actually like and use your products that
00:04:37 00:04:41 works so much better guys that works so
00:04:40 00:04:44 much better than you just having to pay
00:04:41 00:04:45 them every so often their audience knows
00:04:44 00:04:47 that they're just getting paid for it
00:04:45 00:04:49 right but if they actually are seen
00:04:47 00:04:50 using your product right they take
00:04:49 00:04:53 pictures of your products when they're
00:04:50 00:04:55 using it right that's what really builds
00:04:53 00:04:57 that brand awareness right and how can
00:04:55 00:04:59 you start doing this guys well the
00:04:57 00:05:01 easiest strategies start doing this it's
00:04:59 00:05:03 sending your products to these
00:05:01 00:05:05 influencers right don't you don't even
00:05:03 00:05:07 need to like a lot of them all might
00:05:05 00:05:08 have like their Pio boxes or you could
00:05:07 00:05:10 probably easily find like their Pio
00:05:08 00:05:11 boxes or their addresses and just send
00:05:10 00:05:13 them your product even if they don't
00:05:11 00:05:15 reply to your direct message sending a
00:05:13 00:05:17 cool little goodie box of all your
00:05:15 00:05:19 products and don't expect anything in
00:05:17 00:05:20 return though alright don't expect
00:05:19 00:05:21 anything in return when you send them
00:05:20 00:05:23 something look maybe add a note or
00:05:21 00:05:26 something into your product box or
00:05:23 00:05:28 whatever and just send them that but
00:05:26 00:05:30 okay thought you would love these Baba
00:05:28 00:05:32 and just just say hey who is it from and
00:05:30 00:05:33 introduce yourself right not as a
00:05:32 00:05:35 company right introduce your company
00:05:33 00:05:37 what you do what your mission is or
00:05:35 00:05:39 whatever but also introduce yourself
00:05:37 00:05:40 alright and say saying something like
00:05:39 00:05:41 hey looking forward to tok to you in
00:05:40 00:05:43 the future or something like that don't
00:05:41 00:05:44 just be like hey we're sending you this
00:05:43 00:05:47 product too so you could promote that
00:05:44 00:05:48 don't do that don't do that nine times
00:05:47 00:05:50 out of ten a lot of times these
00:05:48 00:05:52 influencers love getting packages like
00:05:50 00:05:54 that they'll open them up take a picture
00:05:52 00:05:55 of and boom you might have already that
00:05:54 00:05:58 a relationship right there and they just
00:05:55 00:05:59 promoted you for free all right or
00:05:58 00:06:02 whatever your product cost and shipping
00:05:59 00:06:04 cost is alright so that's what's worth
00:06:02 00:06:06 it that is what would propel a brand
00:06:04 00:06:09 forward guys right trying to get in and
00:06:06 00:06:11 it all it takes is one big influencer to
00:06:09 00:06:13 say you're cool right and then all the
00:06:11 00:06:15 other other influencers out there gonna
00:06:13 00:06:16 see that and I'm like hey I want to work
00:06:15 00:06:18 with you and then your name is sort of
00:06:16 00:06:20 out there so really it's hard to get in
00:06:18 00:06:23 with one of these top influencers it's
00:06:20 00:06:25 really really hard okay now I'm not
00:06:23 00:06:26 toking about these low levels I'm this
00:06:25 00:06:28 is this is specifically going to the
00:06:26 00:06:30 people that can really move the needle
00:06:28 00:06:32 for your business right not just make
00:06:30 00:06:33 you you know a thousand dollars in sales
00:06:32 00:06:35 today I'm toking about the people that
00:06:33 00:06:38 literally can change your business
00:06:35 00:06:39 overnight right those are the people
00:06:38 00:06:41 that I want you to go after those are
00:06:39 00:06:42 the people I want you to try to find and
00:06:41 00:06:44 try and work
00:06:42 00:06:46 with okay guys so I hope that's up make
00:06:44 00:06:49 sense I hope this video was helpful for
00:06:46 00:06:50 you guys but if I was just starting back
00:06:49 00:06:51 out that's what I would do that's still
00:06:50 00:06:54 what I do right now that's where a
00:06:51 00:06:55 majority of my time is spent is keeping
00:06:54 00:06:58 and building relationships especially
00:06:55 00:07:00 with big-name influencers guys so I
00:06:58 00:07:02 found this video helpful please like
00:07:00 00:07:06 comment and subscribe and remember your
00:07:02 00:07:06 empire starts now

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