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What's a Canonical URL Tag? How Do I Use It for SEO?

Published on: December 2 2022 by Ryan Stewart

What's a Canonical URL Tag? How Do I Use It for SEO?

What's a Canonical URL Tag? How Do I Use It for SEO?

what in the is a canonical tag and
how do I use one stay tuned I'm going to
tell you how Tim best fitted bass on
eBay guys how you doing Rhine
sewer here with web person thank you for
joining me live from my condo as you can
see I'm here in my kitchen I had this
beautiful blackboard installed for my
girlfriend to write down recipes to cook
but since that never happened I use it
now for my own personal and to make
videos for you guys so today we're going
to be toking about something that's
really not sexy at all canonical tags
we're going to be toking about what
they are and how to use them and what
I've done is I've laid out three of the
most common scenarios and exactly how
you can use them in those situations so
quickly to run you through this pretty
complicated key that I've got here
anything in blue that means you that's
your site anything in red that's another
site so jumping right on into it the
first scenario so I saw a couple of
questions floating around about this is
the last week and this happens if you do
a lot of writing or if you have a pretty
powerful blog so when you publish a
piece of content you will get either a
bunch of pingbacks or you will check a
link index or a couple days later and
you'll see that a lot of little sites
have literally ripped verbatim
word-for-word the content on your post
now the lot of these sites do it I know
there are a lot of just private blog
networks that just syndicate content
from from big sites just to beef up the
site and add content right it's just the
script that you just pull from an RSS
feed and it just literally copies and
pastes content right this is a bachelor
site you do not have to worry about
doing content if it's something that
you're worried about all you have to do
is whenever you publish a new piece of
content or a new page on your website go
into your webmaster tools search console
go to fetch as Google submit the URL and
then will get indexed immediately and
all that does is it tells Google that
this piece of content belongs to your
site to your domain and anything else in
the web is a copy now you can do this if
you have another site you can actually
rip content for babe and that's what
we're going to tok about in the second
send it allowed to rip content from
other sites as long as you use the
canonical tag that points back to the
original source because that tells
Google that you syndicated that content
this is the original source I'm just
using you from our course again so
actually I'm
before because I do a lot of guest
blogging for a lot of big sites and I
write really really good content that I
would like to share with my own personal
audience now all I have to do is
literally copy and paste my own blog and
then use a canonical tag that points
back to the original source and that's
really easy to do if you use WordPress
because there is actually in pretty much
every SEO plugin you just scroll down on
your post page and you there's a space
for cross-domain canonical tags and all
you do is you put in the URL of the
original piece of content you dump it in
here and click publish and it puts a
little piece of HTML on your page that
when Google crawls your page it says hey
look at this content is syndicated from
this URL no harm no foul right there's
no paint appended least triggered and
that's actually how press releases are
supposed to work right when a site like
Huffington Post and Forbes an Inc when
they pick up a press release they're
supposed to point it back to the
original source with a canonical tag
that tells Google that when people are
searching for that press release the
original press release should rank now
that rarely happens because those sites
are big pieces of and they don't
really care but that's beside the point
now the third scenario is actually
internally within your own site and we
actually use this on our own site
because when you have two pieces of
content or two pages on your site or
multiple pages on your site that are
very very similar you can actually use a
canonical tag to tell Google which one
is the authority within your site
because and this is where people get
tripped up with panda penalties because
they have you know two pages on their
site all about SEO services they might
not be verbatim the same but when Google
is ranking one of those pages how do
they know which one is which because
they're the same thing they can't so
they don't rank either them so this
actually happened with us because we you
know we believe in ranking inner pages
not home pages right so we have pages
set up for SEO services web design
services and our goal was to rank each
of these pages for that keyword when
ended up happening was our home page
ended up ranking for the main SEO
keywords so instead of trying to fight
it and you know ask people to change
links and stuff like that what we did we
took a canonical tag from our SEO
services page and pointing it right at
the home page and that's old Google that
when people are searching for SEO
services especially our branded SEO
services use the home page don't even
get don't even bother with the service
page now this page is so indexed but
it's just not going to right for that
stuff because we told Google that this
age is the authority when it comes to
SEO so it's very valuable if you have
settle and pieces of content on your
site to use canonical tags internally
especially if you're updating a piece of
content that's like three or four years
old you write a new page just use a
canonical tag
don't bother deleting it canonicalize it
to the new page that tells good with
that this is a new authority on our site
so that's all I got for you guys today I
hope you enjoyed it I'm going to be
doing a lot of these videos based on
questions that you guys ask so simply
use the hash tag ask Ryan on Twitter
Facebook or Instagram I'll take the
question I'll do one of these videos
just for you and publish it thanks for
joining me guys have a great day