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what's a key benefit of bumper ads

Published on: January 26 2023 by pipiads

Welcome to the Google Partners Elevenses, where we discuss the video revolution and bumper ads. In this edition, we will look at how online video has grown over time, the importance of YouTube, and how you can use bumper ads to grow your brand.

The Digital Revolution:

To keep up with the shifts in consumer behavior, brands need to accommodate and adjust their strategies accordingly. With video taking over 90% of internet bandwidth by 2020, video is essential for digital growth. YouTube is the second largest search engine globally, with 1 billion users, making it a place for users to discover new content.

The Importance of YouTube:

YouTube has an 82% reach of the UK digital population, making it a platform businesses need to be aware of to grow their brand. Millennials spend 45 minutes on YouTube per day, making it an excellent platform for driving brand awareness and capturing demand.

Creating Demand with Bumper Ads:

While search and display can identify users who are in-market, acquiring net new customers is essential for long-term growth. Bumper ads, snackable six-second video ads, are a great tool for driving brand awareness and consideration, creating demand for businesses to capture with their lower funnel tactics.

By keeping up with the video revolution, leveraging YouTube's reach and superior watch time, and using bumper ads to create demand, businesses can grow their brand and achieve long-term growth.

Youtube Bumper Ads: 6sec Marketing Video Examples

In this article, we will explore the effectiveness of six-second video ads and how they can be applied to our own businesses. We will deconstruct different examples to understand their core messages and why they are so effective.


1. High Diver YouTube Ad: The core message is global warming, and it effectively communicates the dangers of it in only six seconds.

2. Under Armour Ad: Motivates basketball players to focus on character rather than just numbers in a concise and powerful message.

3. Mercedes Benz Ad: The key message is the car's ability to go from 0 to 60 miles per hour in only 3.8 seconds.

4. Universal Pictures Ad: Promotes the non-stop action of the Jason Bourne movie in a brief and impactful message.

Key Takeaways:

1. Bumper ads are a real deal, and mega brands, TV stations, Facebook, and Google are all behind this phenomenon.

2. Focus on one thing, your unique selling point, or core message per video. Do not try to do too much in one ad.

3. Six seconds provide enough time to be creative and deliver a concise and memorable message.

4. Small business owners, marketers, startup founders, and entrepreneurs can also create these short, simple, and effective video ads to grow their business.

By analyzing different examples of six-second video ads, we can understand the core message behind them and apply these strategies to our own businesses. Bumper ads are an effective and impactful way to deliver a concise and memorable message to a targeted audience, and small businesses can benefit from their simplicity and creativity.

How To Use YouTube Bumper Ads For Channel Growth

Hello and welcome to Zazumi! Today, we are discussing YouTube bumper ads - what they are, why they matter, and how to make them in Canva. Here's what we'll cover:

- Overview of YouTube ads

- What is a bumper ad

Bullet points:

- Three types of YouTube ads: Trueview, pre-roll, and bumpers

- Bumper ads are the shortest type and are not clickable

- Bumper ads are six seconds long and skippable after five seconds

- Incremental view counts start at 30 seconds or if the ad is watched completely

- Non-skippable ads must be watched and are worth the extra cost if used correctly

- Bumpers bring awareness and are effective for mobile viewers

Why use a bumper ad:

- Case study of Netflix and the launch of Orange is the New Black

- Bumper ads had the most brand impact and were most watched on mobile devices

- More than 60% of YouTube watch time is on mobile devices

- Bumper ads are a valuable tool for advertisers looking to increase brand awareness and reach mobile viewers. However, they require a concise and compelling message in just six seconds. With the right strategy and design, bumper ads can be a powerful addition to any YouTube ad campaign.

And as a bonus, we also discussed why 99% of people fail with affiliate marketing (but that's a topic for another day!). Thanks for tuning in to Zazumi, and we'll see you next time!


Deciding When to Run YouTube Ads as Unlisted or Public

- There are two ways to run YouTube ads: unlisted and public.

- Each one is unique to YouTube ads and different from Facebook, Instagram, or Google ads.

- Most of the time, unlisted ads are preferred, but there are times when public ads are more suitable.

Factors to Consider:

1. Do you want to grow an organic public YouTube channel?

- If yes, then in-stream ads should be unlisted.

- Watch time is crucial to growing a channel, and in-stream ads can negatively affect it.

- Unlisted videos do not affect channel ranking but are also a non-factor.

2. How many versions of the in-stream ad are you going to run?

- If you run multiple public ads, it can turn off subscribers and down rank your channel.

- Unlisted ads can avoid this problem.

3. Are your ads set up to follow a direct response process?

- Direct response ads may not fit organically on a YouTube channel.

- Leaving it unlisted is a better option.

4. Is the discovery ad set up as a normal ad or a sales ad?

- Normal ads can be left public, but sales ads should be unlisted.

Bonus Tip:

- YouTube reps can be helpful, but they are not experts in growing an organic YouTube channel.

- Use your YouTube ad rep for YouTube ads and a YouTube optimization expert for growing a channel.

- When deciding whether to run YouTube ads as unlisted or public, consider factors such as growing an organic channel, the number of ad versions, direct response format, and type of discovery ad.

- Unlisted ads are usually preferred, but there are exceptions.

- Use your YouTube rep for their expertise and use the Vid Target platform to run ads on specific videos.

Bo Burnham - Can't Handle This (Kanye Rant) - MAKE HAPPY Netflix [HD]

Recently, Kanye West's Saint Pablo tour has been making headlines due to the dramatic and theatrical nature of the show. However, it was a strange and lengthy rant at the end of one of his shows that caught the attention of comedian and actor, Aziz Ansari. After watching Kanye's performance, Aziz felt inspired to do something similar at his own show, but with a comedic twist.

Main Points:

- Aziz's problems may not be as high stakes as Kanye's, but he still has his own issues.

- Aziz asked the audience if he could show off his shirt, which was a reference to Kanye's rant about his 90s t-shirts not selling well.

- Aziz then went on a tangent about the diameter of Pringle cans being too small for his hands, which garnered audience participation.

- He also joked about his reluctance to go to the gym due to being self-conscious about his body.

- Aziz then recounted a frustrating experience at Chipotle where his burrito spilled out halfway through the wrapping process.

- Despite these seemingly trivial problems, Aziz recognizes that his biggest issue is trying to please his audience while also staying true to himself.

- He acknowledges that part of him loves his fans, while another part of him hates them and fears their judgement.

- Aziz ultimately sees himself as just a comedian putting on a silly show, and hopes to make his audience laugh and enjoy themselves.

Aziz Ansari's comedic spin on Kanye West's controversial rant showcases his ability to connect with his audience through relatable experiences and humor. While his problems may not be as high stakes as Kanye's, Aziz recognizes the struggle of trying to balance pleasing his fans with staying true to himself. In the end, he hopes to make his audience laugh and enjoy themselves, even if just for one night.

How Ads Work on YouTube

YouTube has become one of the most popular platforms for content creators to showcase their work and engage with their audience. With over 2 billion monthly active users and over 1 billion hours of content watched daily, it's no surprise that YouTube is the go-to platform for creators worldwide.

In this article, we will be discussing the YouTube Creator Academy and its benefits for content creators. We will be looking at how the Creator Academy can help creators grow their channel, increase engagement, and monetize their content. So, let's dive in!

Benefits of YouTube Creator Academy:

1. Learn from the experts: The Creator Academy offers a range of courses and tutorials created by YouTube experts. These courses cover a range of topics, including channel optimization, video production, and audience engagement. Creators can learn from the best and apply these techniques to their own content.

2. Increase engagement: The Creator Academy teaches creators how to engage with their audience effectively. Creators can learn how to create engaging content, respond to comments, and build a loyal community.

3. Monetization: The Creator Academy offers courses on how to monetize your content, from advertising to sponsorships. Creators can learn how to make money from their content and turn their passion into a career.

4. Network with other creators: The Creator Academy offers opportunities for creators to connect with other creators and share their knowledge and experiences. This can lead to collaborations and partnerships, which can help grow their channel.

The YouTube Creator Academy is an excellent resource for content creators looking to grow their channel, increase engagement, and monetize their content. With courses created by YouTube experts, creators can learn from the best and apply these techniques to their own content. So, if you're a content creator, be sure to check out the Creator Academy and take your channel to the next level!

How to Have Movement like a PRO in MW2 (Ultimate Movement Guide)

In this article, we will be discussing movement mechanics in Modern Warfare 2 and how to use them effectively. We will cover jump shotting, drop shotting, sliding, and sliding cancel techniques.

Jump Shotting:

- Jump shotting is a great way to catch opponents off guard and get the peeker's advantage.

- Pre-aiming before jumping is key to making sure you land your shots.

- Jump shotting is slower with ADS, so pre-aiming mid-air is crucial.

Drop Shotting:

- Drop shotting can be effective when combined with jump shotting or as a way to catch opponents off guard.

- ADS before dropping and shooting mid-fall is important to maximize the technique's effectiveness.

- The insta drop shot technique involves sprinting forward for a second, then backing up and dropping. This is faster than a regular drop shot.


- Sliding is useful for disengaging or sliding behind cover.

- A slide cancel technique involves timing the slide with a YY or triangle triangle swap to shoot mid-slide.

- Another slide cancel technique involves using a Semtex to cancel the slide and shoot faster.

Using movement mechanics effectively in Modern Warfare 2 can give you an edge in gunfights and help you catch opponents off guard. Jump shotting, drop shotting, and sliding all have their uses and can be combined for maximum effectiveness. Mastering these techniques can help improve your gameplay and lead to more victories.

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