when big brands spending on ads
Published on: February 5 2023 by pipiads
Table of Contents About when big brands spending on ads
- When Big Brands Stopped Spending On Digital Ads Nothing Happened Why
- We Profitably Scaled This Brand's Ad Spend By 510% (TRUE STORY!)
- WHY did these famous brands spend millions on marketing?
- How Much Do Watch Brands Spend on Advertisements?
- Sneaky Ways Fast Food Restaurants Get You To Spend Money
- How To Start Spending On A Brand New Facebook Ad Account
When Big Brands Stopped Spending On Digital Ads Nothing Happened Why
when p and g turned off 200 million dollars of their digital ad spending, they saw no change in business outcomes. one: when chase reduced their programmatik reach from four hundred thousand sites showing its ads to five thousand sites- a ninety nine percent decrease- they saw no change in business outcomes too. when uber turned off 120 million dollars of their digital ad spending meant to drive more app installs, they saw no change in the rate of app installs. three: when big brands stopped spending on digital ads, nothing happened. even further, back in time, in 2012, ebay turned off their paid search ad spending and saw no change in sales coming from those sources. for why does that mean that digital advertising doesn't work? or does it mean something else? when a small business owner doing facebook advertising turned off fan facebook audience network, he saw the number of ad impressions plummet by about 90 percent. he also saw the number of clicks dropped dramatikally and the effective cpm cost per thousand prices go up, but the sales of his music and merchandise went back up, despite getting far fewer clicks, buying 90 less quantity of ad impressions and spending less on ads overall. further, the discrepancy between the clicks reported by facebook advertising and the number of arrivals on his website reported by google analytiks vanished. in other words, the number of arrivals on his website started to match the number of clicks reported on his facebook ads. in another example, a small business owner turned on a google adwords campaign and immediately saw a dramatik increase in traffic coming to her site. any marketer would be ecstatik at how well and immediate the digital ads worked. right. well, she was not looking at google analytiks on her own site. she saw one hundred eighteen thousand six hundred percent increase in android devices coming to her site and not much else, and those android visitors were mostly bouncing, leaving after a few seconds. when she unchecked the check boxes that allowed ads to run on search partners and display network, she saw this anomalous android traffic mostly vanish. did this harm her e-commerce sales? no, what the heck is going on? big brands turned off millions of dollars of digital ad spending and saw no change in business outcomes. small businesses tune their digital marketing and reduce the number of ad impressions, clicks and traffic to their sites, but saw business activity go up instead of down. digital marketing works, but the vast majority of impressions and clicks are from bot activity currently. much of the problem with digital advertising today stems from marketers obsession with big numbers, but big numbers of ads and clicks do not translate into more business activity and sales. they are just large numbers in dashboards and spreadsheets. marketers could be spending far fewer dollars and getting the same levels of business outcomes, or spending the dollars more smartly in digital and getting even more business outcomes than they are now.
We Profitably Scaled This Brand's Ad Spend By 510% (TRUE STORY!)
in today's video, I want to share with you the story of this apparel and fashion e-commerce brand that we partnered with. in December of 2021. they came to us struggling with that Results post iOS 14.. um, attribution was all over the place to now spending about 45 000 in less than 60 days, which is more than 50 of their ad spend for the entire year prior. so, with that being said, stay tuned to learn more about how we achieved this. if you don't know who I am, my name is Justin and now the founder at wozomedia, an e-commerce marketing agency specializing in editing thriving Brands by simplifying e-commerce growth. so let's get into it. problems: what was that brand facing before they joined us? well, first of all, you'll see it in a second, actually, when looking at their results, but declining Facebook ads performances post iOS 14.. so they're not running any Google ads, it was just Facebook ads, and the owner had been working with an agency which he ended up dropping at some point. he took back the ads, was not able to get any congluent results. um, they basically plummeted. the results during the Q4 period had a pretty bad Q4 2021. also, if you look at just the owner itself, they had a very profitable and thriving wholesale division. so they did a logical Choice, which was just investing more time and resources into wholesale. so DDC was on a free fall. um, customer acquisition was also unprofitable because you'll again, I'll tok a little bit more about what we've changed in a second. but they were running a 10 funnel for acquiring new customers and they were only getting profitable on the back end during that time period. so they they were losing money on the front end, getting profitable in the back end, and that's kind of how they were able to scale. but LTV wasn't too big either because the price, the entry, was so low that customers weren't really keen on buying full price products down the line. and last but not least, also inaccurate ad data reporting, which I think is one of the main problems that I see most e-commerce facing, you know if you look at the last two years in this whole advertising world. so Solutions: well, very simple: introduction of triple wall ends early January of this year in order to just get more accurate data reporting. something that's also very interesting, which I do not tok a lot about on this channel, is often product testing. so that was one of the key factors with this client is the fact that we tested products and different offers for three to six months before we actually found what was working. it took a while to really get congruent results. I'll explain a little bit more about that in a second. but that eventually LEDs to profitable client acquisition, so finally being profitable on the front end, and LTV increased as we slightly increased the price of the acquisition. so again, we'll get into that in a second. we introduced the Google search ads which, low hanging fruit right there, helped increase the results, um, and finally did a crazy push in Q4 of 2022. we're actually not done with this push at the time recording this video, so I might even do a video down the line if things keep up with the current Pace, but thought it'd be a good time, now that we're post Black Friday, to share a little bit more insights about that brand. so now, if you look at pretty much the full year before we came into that ad account, so, um, basically all of 2021, they'd spend a total of 78 000 on ads. and if you look to the rights, unfortunately I was not able to pull the number of the total purchase conversion value, but you can see on the right the row has for these campaigns: um, UC, 1.4, 1.7. uh, one campaign, essentially um was, was pretty good. actually it only spent 3K but was on 2.6. then you know you have 0.5, 0 point 5, 0.7, 1.4. so you can see the results were, you know, 1.5 or lower, essentially if you look at most of the campaigns prior to that time period. so now in the full years that we've been working together, the roast increased, so the overall average of the ad accounts came up to 2.02 rowas in that case, which is still putting a significant increase for that brand. the spend also increased a lot, right, if you go back to this one. so 78 000 in ad spend for the year prior and now we spent about 146 000 so far this year for 295 000 in conversions value. so we almost doubled the ad spend during that time period, got them a significant increase in ad results. and before I zoom out, I'll zoom in once more to just specifically Q4 to date of 2022. so from the beginning of October to the 9th of December, we spend 45 000 just during that period. so if I go back right here, in one full year we spent 145, six thousand dollars, and we spent a third of that ad spend in just the last two months. so at the time of recording this video, we're actually spending about twelve hundred thirteen hundred dollar a day. um, we started the year and for the bulk of the year we were spending about 300 to 500 a day. so we finally were able to really Crack the Code early Q4 and scale that brand up and maintain this ad spend for the last month and a half or so. so now going back to the beginning of this video, because I said a lot of the time, especially in the solution section, that I'd get back to it. so if you look at offering product testing, so what that brand had been running for a very long time is a singular product funnel. so this is a fashion brand, but they had a singular product that worked amazingly well on ads that they had been running ads for a very, very long time. so specific prints on a t-shirt. they were selling that at ten dollars. now if you sell that at ten dollars, a ten dollar product is very, very low aov. so we need to get a very high volume of purchases in order to become profitable. now that Brand's break-even account running for agency fees and AD spend and everything is about 1.5. so we knew we had to achieve something above 1.5 for them to start making money on the front end and, last but not least, the returning customer rate was lower than 20 looking at that rent. so it was primarily acquisition and they had a hard time also bringing back these customers. so, first and foremost, for the first three to six months we tried a bunch of offers and funnels. so, in collaboration with the brand owner, we got a lot of hidden landing pages made in order to split test some of these offers. so same product, different price, um, different offers. so buy one t-shirt, get one free um. we were also trying to sell full price items to see if we were able to make those profitable in the front and that would have been the best right because the higher margins were on these types of products, um. but we came down to the conclusion and found the sweet spot. so sweet spot as of right now, at the time recording this video, is singular product funnel with a 12 product cost, therefore bringing it to about 12 or so aov on these products. so looking at that right here, just a two dollar bump up is still a 20 increase in profit relief on these orders, so helped a lot in terms of getting better margins for that now. right now we're actually in the process of starting to test 14 price point for those. if I'm not mistaken, we tested 15 earlier this year. um, it was not really working as well, so we basically found again in The Sweet Spot. so we tested 10, 11, 12, I think we tested 15, but basically went back down to 12. 12 seems to be working the best right now, but we'll be testing 14 to see if we can get another increase in slight profitability. also, another of these problems- the fact that they were using the same t-shirt for so long. it was the same print being sold to the same Market over and over and over again. at some point audience saturation was inevitable because, again, the same t-shirt can only sell so many times. so at the beginning of the year, for the first three months or so, we were still working on the same product before pivoting to other products. so something that we started doing in again in collaboration with the brand owner, is that they had a pretty good backhand infrastructure with their
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WHY did these famous brands spend millions on marketing?
welcome friends. every year, people all over the world set new records, and some of them are really amazing. some grow vegetables of gigantik sizes, others sit in the snow for several or several dozen hours, and yet others have learned to juggle powered up saws. these types of achievements can be exchanged indefinitely. these people share one goal: they want to be popular. few people know that there are also such records that establish entire groups by agreeing on all the details beforehand. they are usually followed by companies and brands popular all over the world. today, we will tell you about the most shocking and amazing records. get ready [Music]. we present you with an extremely impressive spectacle in which a huge number of colorful balloons Rises high into the sky. such an experimental show was decided by the representatives of the United Way of Cleveland charity. they organized a great performance called balloon fest 86. you may ask what was it for them? in fact, the organizers wanted to pay attention to their activities and, at the same time, set a new world record. imagine that one and a half million balloons were inflated with helium, which were kept under a special huge net to remove it at the right moment and capture what will happen to them on the camera at the most important moment. everything was going wrong. first of all, there were very bad weather conditions. however, Iranian windy day did not scare the organizers at all. the show cost dollar 500,000. at the time of the show, it was necessary to close the local airport, so no one was going to move the event to another day. as a result, colorful balloons, like a huge colorful cloud, flew into the sky. very soon, the company began to have serious problems. the heavy rain caused the balloons to fall to the ground and the wind could disperse them all over Cleveland. balloons fell into Lake Erie, which paralyzed the work of the Coast Guard. they also blocked the bailed Lakefront Airport runway for 30 minutes. as a result, several lawsuits totaling dollar 3 million have been filed against United Way. the record has been broken, but the disgust remained. some companies are ready for anything, for the most original and cost-effective advertising. for example, MTV Networks became a new world record holder in 2016 before the Video Music Awards ceremony. how MTV has entered into an agreement with branding by air, which deals with airspace booking. as it turned out to set a record, on August 24, 2016, the largest screen in the world hung over New York. to this end, three helicopters were engaged. one of them held a huge banner and the other two emitted the image, acting as a projector. why was this done? to display on it an MTV advertisement in which they were invited to vote for the nominees for Video Music Awards in 2017. Jaguar did something amazing to draw attention to its new car. together with the famous terry grant, they managed to set a new world record. to do this, the stuntman who was behind the wheel of the latest Jaguar ipace car had to make the longest barrel in history. this is a complicated figure that planes usually do. grant had to be extremely focused because he was doing a trick jealous of James Bond film producers would do. the figure is that the car must rotate at least 270 degrees in the air without changing the direction of travel and then safely land on all four wheels. but simply, this is an incomplete turn around its axis. however, considering the fact that the Jaguar ipace is an ordinary car that is not intended for making such figures, the record can be considered impressive. Land Rover is a company that is not used to modesty when it comes to advertising. imagine that the producers of this advertisement used almost 6 million LEGO bricks to build the Tower Bridge model. the project was created in a Parisian car dealership and the construction itself lasted about a year. its height was almost 13 meters and the building was able to withstand the weight of two cars. to better illustrate the enormity of the work done by Land Rover owners, imagine that if we put all the blocks used in the construction in one line, their total length would be 321 kilometres- impressive. last year, a world record was set for the number of drones launched in the air. this took place in South Korea during the opening of the Winter Olympic Games. the project was supervised by Intel, which simultaneously controlled a huge number of drones, and it was 1218 devices. what's more, the ban organized a real show that delighted the viewers with their artistry. all drones moved synchronously, representing different characters. the show ended with recreating the Olympic symbol: five intersecting rings. [Music]. the well-known company LG Electronics decided to stand out and create a completely unique advertisement for its washing machine, which was produced in 2016. to implement their idea, LG representatives decided to contact brian burke, architect buildings with cards. it turns out that building a house out of playing cards is a hobby of his life. he spent years learning how to find suitable construction sites. after accepting LG proposal, brian spent 12 hours at work. it is interesting that this peculiar house of cards was built by a man on a washing machine which was spinning constantly at 1,000 revolutions per minute, and he succeeded. it is worth noting that originally, it was planned to build a house with 20 floors, but Brian decided to complicate the task and built as many as 48 floors. it's unbelievable: 200 sets of cards were needed to set this record. we will assume that each of you once encountered a similar situation in your life. you ordered a pizza, you are very hungry and there is no supplier, although it was promised to arrive soon. unpleasant right now. imagine that someone had to wait 4 days for a pizza. you do not believe. in fact, the pizza had to be delivered to a height of 5,895 meters, to Mount Kilimanjaro. Pizza Hut Africa and Yemen Durr took this difficult mission. this event was scheduled before the opening of a new chain restaurant in Tanzania. it was even the hundredth country in which Pizza Hut opened its conquests. pepperoni pizza, because it was ordered, was first transported by car, then by playing, and finally brought on its hands before it was eaten. one day, in front of the house of a three-year-old who is interested in large cars, a beautifully packed real truck like truck appeared. he was another advertising campaign for the world brand of Volvo cars. on this day, the organizers of the event managed to do two important things at once: provide joy to the child and, at the same time, set a world record. the boy could enter the cabin of a real truck, watch cartoons inside, drink juice, but, most importantly, unpack such a large gift. what was the meaning of this record? it consisted in the fact that only one person dealt with unpacking and the packaging was not damaged. to be honest, it's difficult to say how it happened, especially since the unpacking took a three-year-old child. however, this strange record has been set, but it is not everything. Volvo has recently surprised everyone again, this time with the fastest truck in the world. she was called the iron knight and has already been the record holder twice. her first achievement was the fastest ride on a distance of 500 meters. we managed to develop the speed to 132 km/h upon overcome the distance in just 13 and seventy one hundredths of a second. but when the Swedish rally driver boys over bring sat behind the wheel, the iron knight accelerated to 169 km/h at a kilometer distance in just 21 and 29 hundredths of a second. not bad what this world record belongs to BMW. the brand was distinguished by the longest drift. this is a special driving tiknique consisting in the fact that the car falls into a controlled slip that allows it to rotate without losing speed. BMW managed to make a record long drift. it lasted eight hours. to do this, the team chose a small, perfectly round track. you will probably ask how. at that time, the car was running out of fuel. well, he was refueled.
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How Much Do Watch Brands Spend on Advertisements?
hello again and welcome back to our time stiking YouTube channel. my name is Jake, as per usual, and today we're gonna be toking about well how much watch companies spend on their advertisements. so if you stik with us through our intro, we're gonna be picking out a few key brands that have a pretty fine budget for selling you on their watches. [Music]. now, branding is a pretty key element in any successful business, including watchmaking. this is especially true in an age flooded with automatik ads on social media, television ads across multiple streaming platforms and even ads on smart tik timepieces. through the centuries, everything from print media to digital billboard has been smartly utilized by the world's most successful watch brands, not unlike today. even in the heyday of print media, those that invested well into their name were able to push themselves to the front of the line in terms of brand recognition. what was spent on advertising back then looks like mere pennies in modern times. millions, if not billions, of dollars are spent yearly in the current watch industry, promoting everything from new startup companies to ages old Swiss brands. so how much are some of these companies spending, we hear at times? tiking decided to take a quick look into the bigger spenders in the market today and the current trends in marketing generally. some of today's figures are gonna come from both luxury brands and budget. brands like Rolex took the top spot last year- 2019- for top spender and advertising. this should come as no surprise, considering their brands, mass popularity and continued name recognition. spending around fifty six million dollars, Rolex has once again outdone themselves and everyone else. despite the fact that Rolex has spent their way into the top spot, over 70 brands spent at least 1 million dollars in 2019 on ads. this includes brands like Seiko and Cassio. Cassio themselves spent 3.6- 4 million, while Seiko, with a new pawn shop for building luxury pieces, got closer to the top 10 spenders. globally, where most affordability brands have historically focused on television and internet spending, the market is starting to look a little more blended in terms of where money is being spent. over the last five years, many luxury brands have shifted towards spending upwards of 50% of their overall marketing budgets in online advertising. this is no small trend, considering that many companies still lean heavily on advertising via international sporting events and through traditional media channels. with email marketing and online influencer culture changing the atmosphere of advert generally, the tide is starting to turn toward a larger online presence, even for the likes of Rolex. celebrity endorsements have really created a crossover, especially online in terms of marketing, between both luxury watches and other types of wristwatches, with brands like Rashard, meal or IWC picking World Open tennis players, NFL players, race car drivers and film stars to align with their watches. whatever those stars do with their watches, online becomes a way to get a name trending and customer spending. before the age of the Internet, investing in handing someone, let's say, an eighty thousand dollar watch could ever return far higher than the value of said watch. that being said, as the popularity of online content creators and social media climbs, so do the numbers investing in those means of branding. this aspect of promoting business is experiencing a relative boom, with, all things considered, spending far less than any of the previous brands mentioned. surf watch brand freestyle is taken to a very inexpensive online sales strategy. their use of their own customers as influencers has established a marketing style that's more democratik in its design. with the right amount of followers, anyone can apply to join their growing team of influential brand ambassadors. this has made everyday people more involved in advertising, which very likely adds to the appeal and relatability of certain timepieces with other non watch making brands cashing in on influencer culture. give it a brand like Rolex was. the top spender might not be too far behind in trying this strategy. that being said, when any brand has an excess of twenty plus million dollars reserved for advertising, it's safe to say that they have some wiggle room in doing things the old-fashioned way. no matter where a watch brand is seen, there's always going to be some air of value, and how its presented, even on a psychological level, the name Vacheron Constantin is going to come across a lot differently than Timex, for example. last year, millions were spent on just race car events alone, which eventually stream online by luxury brands, a place where they're almost expected to be seen. traditionally important avenues for advertising aren't losing their luster, but even those events are steering their way toward digital avenues. exclusivity, as it goes, isn't always the most appealing way to sell something, especially in an age where people can curate and advertise how their own lives appear online. in an effort to stay on top of global trends, watch brands with the capital or paying attention to where high traffic areas are going to land them the best recognition, regardless of price tag. CFOs involved, with Cassio and Seiko all the way to Rolex and Cartier, are balancing top dollar budgets toward the most cost-effective ways to advertise. as twenty20 approaches, it will be interesting to see how well all brands tackle their online presence with smaller companies like Kickstarter brands advertising exclusively online. now is probably the most diverse time in watchmaking history to experience branding, so keep eyes peeled for appealing styles and builds from a variety of watchmakers. just don't get too overwhelmed with how many quality choices are available. all price tags accounted for, though there's a variety of budgets out there in the watch world. every company is doing their best to move online while still taking over traditional channels. so what are your thoughts on watch advertisements? you have a partikular one that you've enjoyed in the past? let us know in the comment section below. we're always happy to hear feedback about our subject of the day. wow, thanks again for watching our YouTube video today. if you've really enjoyed it, we actually have a couple more videos available just right here and right there. on top of that, our entire channel is at your disposal and if you subscribe by clicking the link that's right next to me, we'll give you the latest update on our most recent videos. so thanks again for watching and we hope to see you again.
Sneaky Ways Fast Food Restaurants Get You To Spend Money
This is a Number 3 from McDonald's: a burger, fries and a drink. It costs $11 in New York City. Fast food is supposed to be cheap and convenient, but do you ever find yourself spending more on fast food than you expected to? You're not alone. According to one study, Americans spend around $1,200 on fast food every year. Places like McDonald's and Burger King do everything in their power to get you to spend more money and it turns out fast food isn't as cheap as you think. Fast food is all about the deals: Value meals, combos, coupons, oh my. But the seemingly simple menu actually hides most of the options. Compare a fast food menu to a fine dining restaurant menu. The restaurant menu is simple and not very stimulating, but the fast food menu is a noisy mess of options and categories, and fast food restaurants grab your attention with bright reds or oranges along with big, appetizing photos of their food. There's a hierarchy. The pictures are big but the prices are small. They keep your attention on the items that cost more by showing these really big on the left side where you start reading. You're not wondering if that burger is worth $6,, you're just looking at those big juicy patties. Hans Taparia Food pictures. they light up the brain, you know partikularly when you're hungry. Large food pictures for a food company are key. Narrator- That's Hans Taparia. He's a health food entrepreneur and a professor of business and society at NYU. Hans Taparia, The playbook has been around for awhile, I would say since the '80s, which has been centered around simplicity, cheap and bold and bright. Narrator. Fast food restaurants use other tricks too, like not showing a dollar sign or using a 9.79 or 0.89 pricing format. Pretty much $10, but you still think it's $9 because you read left to right. But what about the dollar menu, right? Well, dollar and value menus do exist, but they're often small and far off to one corner, where they are harder to see. Hans Taparia. And if you buy multiple items off the value menu, it won't necessarily be cheaper than a Happy Meal. So it's not necessarily less profitable for them, but it accomplishes two things: It keeps the consumer coming and it's catering to a consumer that is increasingly poorer in the case of these conventional fast food outlets. Narrator. And even though fast food menus are big, their confusing layouts make it difficult to find exactly what you're looking for. It's easiest to read the menu when you're close to the counter, But then it's time to order. The pressure is mounting and you just pick that big, bright, juicy Number 3, and that Number 3 is where the real secret of the menu lies: the combo, The star of the menu is the combo meal. You can order an entree, a side and a drink just by saying one easy number. It takes a lot less time to order the Number 6 than a 10-piece nugget medium fry and a medium drink. but have you actually done the math to see if that combo is saving you any money? Take McDonald's, for example. If you buy a Number 3, it costs $10.39, but if you were to buy the Double Quarter Pounder medium fry and medium drink, it costs $10.48.. You're only saving 9 cents and often you'll end up with things you didn't even want in portions that are way bigger than what's healthy. Hans Taparia, And creating this perception- which is quite real actually- that the per ounce cost of something bigger is lower and so I'm just getting better value for my money. forget the fact that I'm buying 32 ounces of soda which has half a cup of sugar. Narrator. The convenience of ordering a preselected meal gives fast food restaurants control over what you order. Combine this with multiple size options and cheap upgrades and it's hard to walk away with a small in every category. When was the last time you went to a place like Taco Bell and just bought one taco? Fast food restaurants make more money from customers buying multiple items. Items like soda have a much higher profit margin compared to burgers, so fast food companies do everything they can to get you to buy a drink. They've added things like 24-hour locations and all-day breakfast to make sure you can get whatever you want whenever you want it. If you think you have more control at an ordering kiosk, you're wrong. According to McDonald's CEO, Steve Easterbrook, customers spend more on average at kiosks 'cause they linger longer. Guess what? those kiosks also have Lots and lots of pictures, And that's just the tip of the um Frosty Fast food companies are experts at getting customers in the door. They advertise the most outrageous deals on signs, posters and TV commercials. They can get you in the door for some buy one, get one free nuggets. you'll probably buy a drink too. Oh look, You can make that a meal and add fries for just a dollar more. Companies also use brand tie-ins like Doritos, Locos Tacos, and coupons that expire within the week, like the ones you may have seen on the bottom of your receipt, not to mention app reward points or special daily deals found only in the app, just like the old-fashioned punch card. You'll eat at a restaurant more often if each purchase brings you closer to free food. Any one thing in isolation itself may not have a huge impact. The power of marketing is when you overlay things, Narrator. But there's a deeper issue here. Fast food isn't as cheap as it used to be. According to Bloomberg, the average price of a fast food burger has increased by 54% in the last decade, outpacing fast-casual and fine dining restaurants. But fast food is sometimes the only option in low-income food deserts, and your environment has a big impact on your health and weight. Healthy fast-casual offerings are often so much more expensive than fast food that they no longer target the same demographic, especially if you're feeding a family. KFC will give you a lot more food per dollar than an organic salad chain. Fast food restaurants are able to lure consumers into spending more money on large, unhealthy portions because it's more affordable than healthier options. Fast food can be cheap and convenient, but you have to fight off all the psychological tricks that are engineered to get you to spend more money. You shouldn't be paying a premium for low-quality, unhealthy food.
How To Start Spending On A Brand New Facebook Ad Account
how to start building an ad account from scratch in 2022 with Facebook ads. to get this question a lot, especially after my videos with how to run Dynamic Facebook ads- you know how to create Facebook ads that convert. and the next thing is, Nick, how do you actually build and launch an account from scratch? so this video is me diving into that in my exact plan and steps that we use when I'm working with a new account. if you're new to the channel, my name is Nick tario. I run a Facebook ads agency and we help Brands go from 50 to 100K a month- all the way up to seven figures a month in Revenue. so make sure you click the link below to book a free strategy session with this to see how we can help you. I have nothing to sell you. I don't, you know, do courses or anything like that. you have all these videos completely free and transparent as possible with the intentions of helping you scale, and maybe one day you might need our help to take that over for you. before we get started, hit that like button and hit that subscribe button for new videos every Monday, Wednesday and Friday. so diving into the video again. I guess been getting this question a lot after watching my video how to run Dynamic Facebook ads in 2022, where I show you my scaling and testing strategy, and secondly, after my video that said how to create Facebook ads that convert. so how to create Facebook ads to convert- literally just step-by-step guide of how to create Facebook ads that convert when it comes down to the copy, the messaging, the creative, all that good stuff right there- and then my video of how to run Dynamic ads in 2022, which teaches you my scaling and testing strategy. so it's two videos right there. go check them out before you watch this video. and then going into this video, I've been getting a lot of questions. Nick, what do you do when you're starting from scratch? okay, so we do have accounts that we start from trash. okay, and let's dive into that. so, number one: the first thing you have to do when you're starting with an account from scratch is save up a budget. okay, I know a lot of people don't like to hear this, but there's a false reality that you're gonna launch a Facebook ad account and spend a few dollars- final winning product- and scale the hell out of it, okay, and have little to minimal risk of losing money, and that's very, very false. okay, back in 2017, 2015, you could do that, but now the reality is: is that that's selling a pipe dream, okay? so the goal here is that the first thing you want to do is set up a budget and, honestly, for me, I recommend saving up at least three thousand dollars. okay, USD, all right, I know that sounds like a lot, but it's the best cushion at giving a business a try with Facebook ads, and for 30 days, okay. so we want to start spending at least a hundred dollars a day. that is our goal. anything below that, honestly, is just not enough data to test. now, I know that's a lot, completely agree. if you do anything lower, I mean, I would really do no less than fifty dollars a day, like 25 is really pushing it. but the first thing is: is you want to have a budget for 30 days? okay, so, again, for us, we recommend three thousand dollars. we will not work with of anyone, anyone who has less than three thousand dollar budget and, quite frankly, we charge five thousand dollars USD per month just to manage it. so anything lower than three thousand honestly doesn't even make sense anyway. now that you have a budget in place, the next step, what we do is we go ahead and we create our Dynamic CBO campaign. again, that video goes over step by step and that's why I'm not, you know, showing that off in this video. okay, we create one campaign- CBO- at a hundred dollars a day. we're not going to turn this campaign off once over that 30 days. okay, we're gonna let it run at 100 today. if we see performance do really well, we'll start scaling it up and pushing it up, but if not, we're not going to scale down, we're just going to leave it. costing 100 a day. this will give us 30 days to find a winning set of ads that we can start pushing more money into. now. the next thing is figuring out your first set of winning ads. okay, now, when I look for winning ads in the first round, okay, I'm launch, you know, two, two Dynamic tests. okay, that's three creatives, three photos or three videos. I don't like to mix photos and videos and the content that I'm gonna use is gonna be based off that video: how to run, how to create Facebook ads that convert- and in that video I show off roughly 15 to 20 different types of ads that you can run. what I would do is, from there is. I would go ahead and take those ads and I would do. let's say, for example, one of them is a ugc unboxing, then one Dynamic test would be three different ugc unboxing videos. okay, there you go. okay, so I would keep testing these Dynamics until I find one that's starting to generate purchases. okay, and typically what I would do is my goal is just to get purchases at first on a brand new account with zero data. I'm still in Broad targeting. even on zero data, I'm still doing broad targeting because they're creative and the copy creates the audience. next thing is I'm still optimizing for purchases on day one because I want to go to a high value audience. okay, so all of that is key right there. now, with all that, I want to start and try to find a baseline first, okay, uh, what's just an average cost per purchase in the first round? or two? if I spend a hundred dollars a day for at least three days on that first two Dynamics, that's roughly 300 from spin testing, two sets of ads, and if I don't see anything, any performance or any kpis or things like that, I'm gonna turn off those first two and I'm gonna launch another two. okay, if I see performance in one starting goes strong, then what I'll do is is I'll let that one run and launch another one. okay, so every three days I want to launch a new set of Dynamics. okay. so again, if I see one Dynamic ad set take off and do well and the other one doesn't do anything, I'll turn that one off and launch a new one. okay, and what I'll do is, over that 30 days, my goal is to try to test around 10 different rounds of ads, and the goal here is to test 10 very different rounds of ads. okay, don't just be like: oh, I launched this ugc unboxing video, let me launch another one with just a different girl. don't do that. try to look for 10 different concepts- ugc unboxing- a testimonial. you know different types of personas. you want to go after different types of imagery around the product, different types of hooks and things like that. try to find 10 different ad Concepts and you want to plan this out too, before you start spending on that. third at three thousand dollar budget for that month. this will allows you to test 10 different ad Concepts over that 30 days, or 10 to 20, honestly, just depending on you know how things are flowing and that's going to give you a higher yield of chance or confidence to get something that's performing in the ad account. now, after that, each test you do, your goal is to figure out why that test worked and why that test didn't. okay, because if you're not learning with each test, you're not really learning anything. okay, and that is your, your solution. okay, or that that's through gold, okay. so if you learn that, hey, ugc is working amazing on this account, nothing else is performing okay, cool, let's double down and figure out what's more types of content we can create with ugc- okay, that's your next thing. and as you become smarter with every test, you build higher Integrity Assets for the account. that's going to give you better performance over time. okay, it's like really learning what works and what doesn't for your audience. so in that first 30 days, my goal is not to become profitable. my goal is to First figure out what works in the account. now that second 30 days, the next 30 days, that's where I double down on really what works and then focus on scaling as hard as I can with what works. so this is exactly what we do for new ad accounts and what our objectives is and stuff like that. yes, it's not as flashy as