when does black friday ads come out
Published on: February 7 2023 by pipiads
Table of Contents About when does black friday ads come out
- Facebook Ads Black Friday Strategy & Ideas 
- If People Who Sell Stuff Were Honest About Black Friday - Honest Ads
- Facebook Ads On Black Friday/Cyber Monday - What You Need To Know
- The first major Black Friday ads of 2018
- My Facebook Ads STRATEGY for BLACK FRIDAY
- Everything You Need To Know for Black Friday Facebook Ads #blackfriday #marketing #howto #facebook
Facebook Ads Black Friday Strategy & Ideas 
sail season is coming up and, more specifically, a Black Friday, and I, in this video, want to give you the best suggestions and all of my thoughts piled together so you can actually crush it this year in Q4. people are naturally spending a lot of money this time of the year, with Black Friday, Cyber Monday, because everyone's getting ready for the holidays and to celebrate Christmas together and typically people are buying presents. so there is sort of a right and a wrong way for you to absolutely crush it. so in this video, we're going to be going over the offer, creatives strategy and overall account structure that you can be using so you can crush it. if you guys don't know who I am, my name is Sydney. I'm a Facebook ad expert, advertex marketing agency, where we offer a full done for you Service as well as coaching and Consulting for clients who are looking to improve their Facebook ads. now, what's great about this time of year is that a lot of people actually wait for Black Friday or Cyber Monday- that time of the year- to make a purchase. I know personally I do. if it's near that date, I'm just gonna hold it off because I know that majority of the people who have companies are going to be doing a black Friday, especially if you have an e-commerce store. what's also great about that is that your creatives- although, yes, you do have to invest money in having really great creatives A lot of the time, simply calling out what the sale is in multiple different ways can be sufficient enough. now I'm going to be going over a few different creative ideas that you guys can be using, and a lot of them are actually pretty simple. now, a lot of these creative strategies: yes, they are focused on getting brand awareness and explaining what the product is, but the build up for this sale and the brand awareness should be done before the sale. you shouldn't be trying to reach new customers and, you know, acquire like a ton, a ton of ton new customers on actual Black Friday sale. their marketing strategy should be year-round to build up all of your assets, like your email list, your following and just loyal customers in general, so that Black Friday can actually be very, very successful. while, yes, you can, you know, acquire new customers, of course it's always easier to get a sale from someone when they actually know like it trust you versus the first sale. so, a few different ideas that you guys could use by simply having your product or your product bundle or whatever sale that it is that you have. have your product there and then have a price slash of what the prices were before and then introduce what the new price is, so like a price slash single image, and I've seen this work really well and some other accounts that we've done this for a few years ago. another thing is that you can just have a simple GIF slideshow, sort of like what you would do inside of a carousel, but have different products or your bundled products or different areas, other products showcasing, like you know, different parts of it, or all the collection that you have on sale in a skiff slideshow with a little stiker on it that says what the sale is. that can also perform really, really well. again, what you're looking to do here is simply reach a lot of people and show them what your sale is. all the brand awareness should be done ahead of time. another great one can be throughout the year, I hope, and you should be keeping track of what your best performing videos are so you can can go into Facebook's creative reporting if you haven't saved them specifically, go into creative reporting, use the breakdown feature to see which creative performed best that year, and then you just take that creative and add a stiker onto it that says what your Black Friday sale is. that's a really simple strategy. when you're using a video you know already performs well, you're gonna get really great results pretty much no matter what. so those are really just a few ideas again for Black Friday. you can keep it pretty simple and simply just lay out what your actual sale is, and that should work pretty well. now for the copy. of course, this is what goes into the actual, like primary text and headline. this again: you want to be very clear about what your sale is. so if it's, you know 50 off, or buy one, get one, or you know spend sixty dollars, get free shipping. whatever it is, you want to put that in your headline and in your primary text. one, because not all headlines show in every spot, but whenever someone's reading that primary text, you want them to read it right away. okay, so you can have the sale in capitalized letters, maybe with some emojis around it, and make it very plain and obvious what your sale is. so there is no hesitation. there is no looking further into what it is. you shouldn't be making click bait. it should be plain and simple what your sale is. so I just explained in my last section about the creatives that, while, yes, you can build your brand awareness during your actual Black Friday sale, and by Black Friday sale, the- the days of- I'm kind of toking about like the day of day before day after this, usually when they run the sale- well, yes, that's when you could acquire new customers and look for building brand awareness. ideally, you're showing the sale to people who already know, like and trust you or who have already bought from you in the past. I would recommend your strategy should actually be starting a few weeks before Black Friday and it should be really be like building up your customer base, building out people to become more aware of you, building up your email list so that when Black Friday hits, you already have really large assets that you can and show your sale to. now. a few ways that you could build up your assets would be actually to switch from a conversions purchase campaign and use instead a lead campaign where they're coming to your website and submitting their email, and in this landing page you should include either what this sale is going to be. you could also entike them saying like we're going to have a major sale on Black Friday, be one of the first to know. that's the wording that can be on your landing page. you could also get them really hyped up and tell them, like you know, these three products are going to be on sale. or maybe you have a landing page of all the products that are going to be on sale with no price Associated to it. I've seen this work as well, and on that landing page that they land on, the messaging, the call to action should be sign up so that when we do have the sale, you are the first to know about it. people love being on a VIP list and if they like your brand or if that's something that they're looking for to maybe buy someone else or to actually like buy it for, for themselves or as a gift, they will definitely want to be on that email list. now, not only do you, will you have them for Black Friday, but if they also like you, once they buy from you they'd like to sale. you will also have them for all of the other sales that you run, so they can become a very loyal customer if you can build up that email list. while, yes, we do mostly tok about Facebook ads. email is going to be super important during this process. if they do end up signing up for your exclusive access to your sale, make sure that you keep them engaged. you should have some drip email marketing campaigns that are leading up to the Black Friday, just reminding them that it's happening. maybe show them some extra reviews about people who have also loved that product. if you had any reviews from like last year saying like how great the sale was, if you're making it even better, you can include those as well, but you should be warming them up at least like two to three weeks before that actual Black Friday sale. now, once Black Friday is actually hit, of course, you're gonna change from your lead base campaign into an actual conversions campaign and while I say like, yes, have a lead campaign, you could continue to have a purchase campaign that's running, but typically people are going to be waiting for by Black Friday wh.
If People Who Sell Stuff Were Honest About Black Friday - Honest Ads
hello, I'm Roger. I'm sorry to distract you from your Thanksgiving dinner, but let's face it: Thanksgiving is just a warm-up holiday for Christmas, and cranberry sauce is garbage. speaking of Christmas, I'm here to remind you to get a head start on all your trophy tie and toy buying by going out to our Black Friday sale. like Fridays, a day invented by us, the people who sell things, to lower you, the humans who buy them away from your families, on one of the only nationally recognized holiday weekends of the entire year. by entiking you with marginal discounts on products that you can buy literally anytime you want on the internet, probably for an even better discount. but we spend millions of dollars on advertising to convince you that Black Friday is the only day you can buy any of these gift items, as if we went immediately and wordlessly take your money on any other day of the year. we've made it our mission to convince you that all the smart shoppers do their holiday trophy collecting on Black Friday. we even turn it into a competition by arbitrarily limiting the time these great bargains will be available, which is enough to turn many of you into bloodthirsty Vikings battering and trampling each other for the privilege of paying slightly less money for some toy or small appliance that you could have easily purchased months ago on your smartphone. this is a crock-pot, a product you never think about, that spends 364 days a year collecting dust on retail shelves across America, and on Black Friday you can have one for just $20, which, for all you know, could be a great deal. you don't know. you haven't priced crop pots recently because you don't want one. but there you go, buying it anyway. only a fool would pass this up- and you're not a fool, are you? because there's nothing more important than rewarding your friends and family with prizes. that's why we've gradually started kicking off Black Friday earlier and earlier, to let you get the jump on all those other bargain hunters eager to go out and buy secret rewards for other people. at five o'clock in the morning is five too late in a day for you, worried, all the good bargains will be gone by the time you get there. how about 4 am or 3? heck? we'll open our doors for you at midnight and make it seem like we're giving you an inside track to beat the crowd. and you want that because our ad has been specifically designed to induce anxiety in you by convincing you that everyone else is shopping earlier, faster and smarter than you. at any rate, regardless of when you show up, you'll still be one person in an impossibly massive crowd of the most stressed people you will ever encounter, while being bombarded by all the bright arrows and signs telling you about the deals that we assure you are insane. it's altogether an overwhelming and unpleasant experience for everyone. we are so dedicated in delivering to you the ultimate negligible discounts on frivolous items experienced that some of our locations will even open their doors on Thanksgiving Day- our little way of saying Thanksgiving. well, happily force our minimum wage making teenaged employees to work on one of the only two guaranteed retail holidays of the year to make sure you get the best possible price on that exercise bike you didn't even know existed, 24 hours ago at least, until we have another sale at the end of the month, like we always do, to give everyone a chance to buy all the prizes they really wanted instead of whatever you got for them on Black Friday. so we'll see you bright and early Friday morning, or maybe Thanksgiving afternoon. he'll just put your turkey in some Tupperware and eat it on the way. it's all a question of how much you like being around your family versus how much you like buying things for them, and isn't that what Christmas is all about? Happy Holidays, hey, thanks for watching. I'm sure you loved it. please subscribe. oh and hey, in the comments below, tell us about the worst Christmas present you ever got in. who gave it to you? time to out the family? have a great holiday.
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Facebook Ads On Black Friday/Cyber Monday - What You Need To Know
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The first major Black Friday ads of 2018
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YOU CAN ALSO DOWNLOAD OUR APP AND TAP ON THE PHOTO OF KELLY AND TAP ON THE PHOTO OF KELLY AND TAP ON THE PHOTO OF KELLY AND AND TAP ON THE PHOTO OF KELLY AND RYAN AND RYAN AND RYAN. WE AND RYAN. WE WILL AND RYAN. WE WILL ANNOUNCE. AND RYAN. WE WILL ANNOUNCE THE AND RYAN. WE WILL ANNOUNCE THE GRAND. WE WILL ANNOUNCE THE GRAND. WE WILL ANNOUNCE THE GRAND PRIZE. WE WILL ANNOUNCE THE GRAND PRIZE WINNER. WE WILL ANNOUNCE THE GRAND PRIZE WINNER: RIGHT. WE WILL ANNOUNCE THE GRAND PRIZE WINNER: RIGHT HERE. WE WILL ANNOUNCE THE GRAND PRIZE WINNER: RIGHT HERE ON. WE WILL ANNOUNCE THE GRAND PRIZE WINNER: RIGHT HERE ON. THE PRIZE WINNER: RIGHT HERE ON. THE PRIZE WINNER: RIGHT HERE ON. THE SHOW PRIZE WINNER: RIGHT HERE ON. THE SHOW MONDAY PRIZE WINNER: RIGHT HERE ON THE SHOW MONDAY MORNING. SHOW MONDAY MORNING. SHOW MONDAY MORNING. GOOD SHOW MONDAY MORNING. GOOD LUCK SHOW MONDAY MORNING. GOOD LUCK EVERYBODY. GOOD LUCK EVERYBODY. GOOD LUCK EVERYBODY. >>. GOOD LUCK EVERYBODY. >> I. GOOD LUCK EVERYBODY. >> I CAN'T. GOOD LUCK EVERYBODY. >> I CAN'T WAIT. >> I CAN'T WAIT. >> I CAN'T WAIT >>>. >> I CAN'T WAIT. >>> IN >> I CAN'T WAIT. >>> IN MAYBE >> I CAN'T WAIT. >>> IN MAYBE, THREE. >> I CAN'T WAIT. >>> IN MAYBE, THREE WEEKS >> I CAN'T WAIT. >>> IN MAYBE, THREE WEEKS AWAY. >>> IN MAYBE, THREE WEEKS AWAY. >>> IN MAYBE, THREE WEEKS AWAY BUT. >>> IN MAYBE, THREE WEEKS AWAY, BUT WE. >>> IN MAYBE, THREE WEEKS AWAY, BUT WE ARE. >>> IN MAYBE, THREE WEEKS AWAY, BUT WE ARE ALREADY. >>> IN MAYBE, THREE WEEKS AWAY, BUT WE ARE ALREADY SEEING >>>. IN MAYBE, THREE WEEKS AWAY BUT WE ARE ALREADY SEEING THE BUT. WE ARE ALREADY SEEING THE BUT. WE ARE ALREADY SEEING THE FIRST, BUT. WE ARE ALREADY SEEING THE FIRST MAJOR, BUT WE ARE ALREADY SEEING THE FIRST MAJOR BLACK, BUT. WE ARE ALREADY SEEING THE FIRST MAJOR BLACK FRIDAY BUT WE ARE ALREADY SEEING THE FIRST MAJOR BLACK FRIDAY ADS BUT WE ARE ALREADY SEEING THE FIRST MAJOR BLACK FRIDAY ADS OF FIRST MAJOR BLACK FRIDAY ADS OF FIRST MAJOR BLACK FRIDAY ADS OF 2018.. 2018.. 2018.. >>. 2018.. >> THIS 2018.. >> THIS IS 2018.. >> THIS IS A 2018.. >>. THIS IS A LITTLE. >> THIS IS A LITTLE. >> THIS IS A LITTLE OVERWHELMING. >>. THIS IS A LITTLE OVERWHELMING FOR >>. THIS IS A LITTLE OVERWHELMING FOR SOMEONE. >>. THIS IS A LITTLE OVERWHELMING FOR SOMEONE WHO >>. THIS IS A LITTLE OVERWHELMING FOR SOMEONE WHO IS OVERWHELMING FOR SOMEONE WHO IS OVERWHELMING FOR SOMEONE WHO IS NO. OVERWHELMING FOR SOMEONE WHO IS NO CHRISTMAS. OVERWHELMING FOR SOMEONE WHO IS NO CHRISTMAS SHOPPING- NO CHRISTMAS SHOPPING. NO CHRISTMAS SHOPPING IS NO CHRISTMAS SHOPPING IS THERE. NO CHRISTMAS SHOPPING IS THERE. ANYTHING- NO CHRISTMAS SHOPPING IS THERE. ANYTHING WORTH- NO CHRISTMAS SHOPPING IS THERE. ANYTHING WORTH WAITING IS THERE- ANYTHING WORTH WAITING IS THERE ANYTHING WORTH WAITING IN? IS THERE ANYTHING WORTH WAITING IN LINE? IS THERE ANYTHING WORTH WAITING IN LINE FOR? IS THERE ANYTHING WORTH WAITING IN LINE FOR THAT? IS THERE ANYTHING WORTH WAITING IN LINE FOR THAT YOU? IS THERE ANYTHING WORTH WAITING IN LINE FOR? THAT YOU HAVE? IS THERE ANYTHING WORTH WAITING IN LINE FOR? THAT YOU HAVE SEEN IN LINE FOR THAT YOU HAVE SEEN IN LINE FOR? THAT YOU HAVE SEEN IN IN LINE FOR THAT YOU HAVE SEEN IN THE IN LINE FOR THAT YOU HAVE SEEN IN THE ADS. IN THE ADS. IN THE ADS >> IN THE ADS >> A IN THE ADS >> A LOT IN THE ADS >> A LOT OF. IN THE ADS >> A LOT OF STUFF IN THE ADS >> A LOT OF STUFF. BUT IN THE ADS >> A LOT OF STUFF BUT IT >> A LOT OF STUFF BUT IT >> A LOT OF STUFF BUT IT DEPENDS, DEPENDS, DEPENDS. WOULD DEPENDS. WOULD YOU DEPENDS. WOULD YOU RATHER DEPENDS. WOULD YOU RATHER SIT DEPENDS. WOULD YOU RATHER SIT AT DEPENDS. WOULD YOU RATHER SIT AT HOME. WOULD YOU RATHER SIT AT HOME. WOULD YOU RATHER SIT AT HOME AND WOULD YOU RATHER SIT AT HOME AND HAVE. WOULD YOU RATHER SIT AT HOME AND HAVE THINGS. WOULD YOU RATHER SIT AT HOME AND HAVE THINGS GIVING WOULD YOU RATHER SIT AT HOME AND HAVE THINGS GIVING WITH WOULD YOU RATHER SIT AT HOME AND HAVE THINGS GIVING WITH THE AND HAVE THINGS GIVING WITH THE AND HAVE THINGS GIVING WITH THE FAMILY AND HAVE THINGS GIVING WITH THE FAMILY, OR AND HAVE THINGS GIVING WITH THE FAMILY, OR DO AND HAVE THINGS GIVING WITH THE FAMILY, OR DO YOU AND HAVE THINGS GIVING WITH THE FAMILY, OR DO YOU WANT AND HAVE THINGS GIVING WITH THE FAMILY, OR DO YOU WANT TO AND HAVE THINGS GIVING WITH THE FAMILY, OR DO YOU WANT TO GET FAMILY, OR DO YOU WANT TO GET FAMILY, OR DO YOU WANT TO GET SHOPPING FAMILY, OR DO YOU WANT TO GET SHOPPING ON FAMILY, OR DO YOU WANT TO GET SHOPPING ON THURSDAY? SHOPPING ON THURSDAY SHOPPING ON THURSDAY BECAUSE SHOPPING ON THURSDAY: BECAUSE IF SHOPPING ON THURSDAY BECAUSE IF YOU SHOPPING ON THURSDAY, BECAUSE IF YOU WANT SHOPPING ON THURSDAY, BECAUSE IF YOU WANT TO SHOPPING ON THURSDAY, BECAUSE IF YOU WANT TO GET SHOPPING ON THURSDAY, BECAUSE IF YOU WANT TO GET THE, BECAUSE IF YOU WANT TO GET THE, BECAUSE IF YOU WANT TO GET THE DEALS, BECAUSE IF YOU WANT TO GET THE DEALS, I BECAUSE. IF YOU WANT TO GET THE DEALS, I THINK BECAUSE. IF YOU WANT TO GET THE DEALS, I THINK YOU BECAUSE. IF YOU WANT TO GET THE DEALS, I THINK YOU WILL BECAUSE. IF YOU WANT TO GET THE DEALS, I THINK YOU WILL HAVE. BECAUSE IF YOU WANT TO GET THE DEALS, I THINK YOU WILL HAVE TO DEALS. I THINK YOU WILL HAVE TO DEALS. I THINK YOU WILL HAVE TO HIT DEALS. I THINK YOU WILL HAVE TO HIT THE DEALS. I THINK YOU WILL HAVE TO HIT THE ROAD DEALS. I THINK YOU WILL HAVE TO HIT THE ROAD THURSDAY DEALS. I THINK YOU WILL HAVE TO HIT THE ROAD THURSDAY BY DEALS. 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My Facebook Ads STRATEGY for BLACK FRIDAY
hi guys, it's been Heath from lead urine. in this video I want to tok about Black Friday and Facebook advertising and how you should, what Black Friday strategy you should use to make the most with your Facebook Ads during that time period. basically, during Black Friday, the cost of Facebook advertising increases significantly. so roughly two weeks out you might see a little bit of a cost increase. so you might see twenty percent or so cost increase. maybe the week are that goes up to about fifty percent, and then around Black Friday itself you might see as much as a doubling in cost, for Facebook and Instagram ties in, and that's simply because there's a lot more advertiser activity on the platform and the more advertisers are bidding to advertise to people on Facebook and Instagram- the it operates on an auction system, so the more that pushes the price up for everyone. so when it comes to you know which Facebook advertising strategies should I use for Black Friday, and I split things up into two camps: either you want to take advantage of it or you want to try and avoid it. so whilst the cost of Facebook advertising might be higher during Black Friday, so is buyer activity. people expect to see lots of deals and discount. a lot of people use it as a time to get all their Christmas shopping done, because they can buy things at a discounted rate and benefit from that. so if your business, if it makes sense for you to be able to offer Black Friday deals, Black Friday discounts, special sales, 50% off, sixty percent off, thirty percent off, depending on your business. so a lot of e-commerce companies would fall into that category and a lot of local businesses- restaurants, hair salons- would fall into that category. anything online, anything digital, would also fall into that category. you can use a Black Friday discount, Black Friday deal. that's a great way to activate a lot of new customers and reactivate a lot of old customers that haven't bought from you in a while. okay, so those businesses, I think you want to make the most of it. put everything, make everything very Black Friday II. so you want your ad imagery to have Black Friday on it. you want your coffee to Black Friday on it, headline, etc. you want to make absolutely sure that your prospects know that this is a Black Friday deal that you're offering. it's a limited time only. it will go away after Black Friday. if they want to take advantage of it, they need to jump on it and go ahead and buy as soon as possible if your business is not set up that way at all. let's say you're a service rider and the service that you provide is something that takes months and months. it's not a quick service that you could discount. it's very comprehensive. okay, maybe you can't come up with a Black Friday deal, which just doesn't really make sense. in that case, I would look to avoid it altogether or at least scale back your campaigns during that time period because you don't want to be paying twice as much per lead for, let's say, the ten days around Black Friday, and that's a waste of money. you can easily pause your campaigns for that time, come back after it or scale your campaigns back down. as often the bet approach, use a bid cap to make sure that your cost and increase too much. I'll include a link in the video description to a video that I created all about how to create bid caps and how they work on lesser stuff, and that's a good option if you want to keep your campaigns running, keep generating leads, let's say, but you don't want to be paying twice as much for them. you can use a bit caps it to mitigate that and but just be aware that it might be better to have a little bit less volume during this time period in order to not pay the higher costs. obviously that's going to depend on your business, but that's usually what I'd recommend and what I say, too, to most of our clients. so those are the sort of two approaches. it's a very exciting time for some businesses, for others, a time to you know. catch up on a few other things whilst you, you scale your, your campaigns back down for a ghost. a tonic which you mention is my Facebook Ads mastermind group. free Facebook group is got over 10,000 members- fantastik community. we'd love to have you- we're in there- there'll be a link in the video description- and go ahead and join. ask your facebook advertising related questions. there'll be experts, including myself, happy to to answer and weigh in on those. I said, fantastik community, full of people wanting to get better results and Facebook advertising. so strongly recommend you get involved. of course, you've got Black Friday questions. you can put them in there right now as well, and if you enjoy this video, please like it. please comment below to let me know. always appreciate it when you guys do that. obviously, if you've got any questions, pop them in the comments and obviously don't forget to subscribe to my channel for more Facebook advertising related content. thanks a lot, guys. bye.
Everything You Need To Know for Black Friday Facebook Ads #blackfriday #marketing #howto #facebook
um, black friday it's coming on, or maybe it's already passed, but anyway, let's get down to big sales things. what i've done is running seven, eight and nine figure businesses to help them see success so that they can understand how to develop bigger, better customer bases and not steal all the futures success by trying to make facebook look good. black friday, cyber monday- best practikes- this one we're going to get into today. i'm so excited once again. hi, my name is charlie. we hit it up. you win black friday. let's go okay, first off. once again, my name is charlie. it's great to see you. if you enjoy this stuff, please feel free to subscribe down here or comment. if you have any questions, and if you enjoy any of this stuff, i'd love it if you could share with some friends. that's one of the best ways you could say thank you for this and also, why not share success and happiness with other people. and if you want more things, you can get started today. go to facebookdisruptorcom and you can sign up for a disrupter dispatch. it's a dollar to get started for the first month and you get emails constantly with exclusive content, interviews, videos before they come out, artikles, all sorts of fun stuff. anyway, black friday, cyber monday. i decided to focus in on this because right now, as i'm recording, at the end of july, is when you need to start prepping for black friday and cyber monday. now this is. it's called black friday because it's when all the companies get out of the get out of the red right. so, historically speaking, january is kind of a dark time. january, february, march- people might have some sales to get some stuff, and then we're propped up by sales. right, we get- uh, mother's day, father's day, right, we get. we have july 4th, we get memorial day. we get all these sales towards the spring. but then what happens is the summer is blood in the streets and has been for decades. and you're suffering on facebook right now. understand that june and july is always bad. it has been for decades. it has nothing to do with apple or with tim cook or zuckerberg or anything else. we have this conversation every single year. i've seen this conversation for nearly a decade and every time it's like brand spanking new. the point is, black friday is when most companies get out of the black. that's why it's called black friday. literally, that's the etymology of the term. so let's get down to some simple strategies for you to see success in black friday. i'm going to break this down in three parts, okay, number one- sorry, i'm getting my pen out here. number one is your crm lists. okay, so crm is is is a customer resource. what you want to do is be able to make sure that you get your email list as big as possible. also, heavily focus on building your chat bots and your networks here. i think it is one of the most wildly underutilized resources we have. chatbot open rate is like 80- 90. these people want to hear from you when you're launching sales. instead of paying money to reach people, instead of retargeting your site traffic, why not just reach them for free with chatbots? now? i've got a whole strategy on all that stuff when you dive away deep into it, but i want to tell you right now what i highly recommend is that you focus on growing the chatbot for your brand. now. this can be as simple as using comment to opt-in chatbot experiences on posts inside of your facebook page, right, so that maybe this is just as simple as every post that you're running as an ad also can run as a comment to opt-in. if people comment, then your chatbot can reach out and say like: hey, thank you for showing an interest, would you like a discount, would you like this, would you like whatever? and if they say yes, great, what's your email address so we can send this out to. we want to say thank you for your interest in the brand. now, that is amazing. plus, what you're doing is you're basically paying whatever fee on the discount- that's your customer acquisition cost- to make a sale later. maybe you're struggling to make sales for 40 dollars, but you give it fifteen dollar discount and then you can make three sales that person for free later. what will cost you? fifteen bucks to make three sales for free later cost you five dollars to make a sale downstream, and you're not competing with everybody else when astronomical advertising costs come into play. so get your chat box online now. i also highly recommend, while you're doing that, if you notike, i said, hey, is this your email address? because i'm getting your email address too. so i've got your email address, i've got your chat bot, uh permissions, and now i can reach you for free when it comes time to do promotional material. so get your crm list in line before black friday so that when black friday actually drops, when you actually launch your sales, which honestly should be happening the week before black friday or that whole month. do not compete with actual black friday day, because there are billion dollar companies that will waste millions of dollars just to make it more expensive for you. believe me, i've been on the other end of that, drowning out everybody with a 500 a day budget because you don't even have the ability to play in that game. but there are other things we can do there. the point is get these people ahead of time. get them ahead of time and they're free when it comes time to run promotions. not just black friday, but mother's day, father's day, memorial day, labor day, christmas, easter, you know whatever day it is that you want, leif erikson day, i don't care. the point is you can get them for free later because you acquired their information in a way when there's not a lot of competition. that develops trust, build a relationship with your customer, give a damn about your buyer, and this can be really easy to sell to them. so, anyway, chat bots. that's the first thing i want to get to. second thing is bundling. now. one of the biggest mistakes i see people make constantly is they focus on: well, let me discount everything in my store. they take standard prices on standard products and they discount them, or they'll take products and if it was running for 50, they'll jack it up to 75 and then offer 50 off or some god awful thing like that, and i know we've all seen that [ __ ] happen. so here's the thing. what's that? what that is doing? yes, you're going to get a surge of revenue in a single day. it's going to be great. but what you've done is a concept, what we call pulling sales forward. the people who may or may not have bought for me in the next week or two weeks or months, they all buy from you right now. now, what that means is the several days or weeks after that sale are horrible. you are going to struggle to see any revenue. now i was running a business at a time where we were making on average we would cross the six-figure shopify mark. before that before i would go home every day. sometimes it'd be around lunch, sometimes around three, four o'clock in the afternoon, but in general we're doing about 100 grand a month or 100 grand a day. that's just for perspective. but the same thing holds you if you're spending 500 a day or 50 grand a day, it doesn't matter, the concept still holds true. i just want to give some context. now, on black friday, we would see 200, 300, 400 000 days. right, what would we see for the week afterwards? 30 000 days, 40 000 days? what we ended up doing was basically taking all the sales for the next week and a half and we got them all in one day, but we got them at a discount. so our profit margin on every sale was less and we were paying more money to get those people because the cost of inventory is higher. so maybe we got that sale for a little bit cheaper instead of paying thirty dollars to make the sale. maybe we got the 25, but we might have also made five or six dollars less on every sale because we discou.