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When Should You Ditch A Winning Dropshipping Product [EXPLAINED]

Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders

When Should You Ditch A Winning Dropshipping Product [EXPLAINED]

When Should You Ditch A Winning Dropshipping Product [EXPLAINED]

startTime durationTime text
00:00:00 00:00:03 if you're anything like me you've
00:00:01 00:00:05 probably launched shopify drop shipping
00:00:03 00:00:05 products before and didn't see the money
00:00:05 00:00:07 come in
00:00:05 00:00:09 like you thought and you start second
00:00:07 00:00:11 guessing your ads your products
00:00:09 00:00:13 right your website and where do you
00:00:11 00:00:14 actually look to actually see if you
00:00:13 00:00:16 need to change that product well guys
00:00:14 00:00:18 in today's video you're in for a treat
00:00:16 00:00:19 you're gonna be in a private mastermind
00:00:18 00:00:22 call that i recently did
00:00:19 00:00:24 where i show you exactly when should you
00:00:22 00:00:30 cut a winning drop shipping product
00:00:24 00:00:33 and move on to the next
00:00:30 00:00:33 [Applause]
00:00:34 00:00:37 and don't forget guys make sure if you
00:00:36 00:00:38 aren't already subscribed to the channel
00:00:37 00:00:40 make sure you head down below and
00:00:38 00:00:41 subscribe to the channel to join us on
00:00:40 00:00:43 the road to a hundred thousand
00:00:41 00:00:43 subscribers and if you want more content
00:00:43 00:00:44 like this
00:00:43 00:00:46 make sure you hit that like button and
00:00:44 00:00:48 that notification bell as well
00:00:46 00:00:50 all right you guys should see my uh you
00:00:48 00:00:53 guys should see my screen now
00:00:50 00:00:55 um can you guys just let me know in the
00:00:53 00:00:58 chat box do you guys see my screen
00:00:55 00:00:58 uh okay just write up give me a quick
00:00:58 00:01:00 yes
00:00:58 00:01:02 if you see my screen i just want to make
00:01:00 00:01:03 sure audio is good
00:01:02 00:01:05 awesome awesome thank you eric all right
00:01:03 00:01:06 so guys today what we're going to be
00:01:05 00:01:07 toking about is
00:01:06 00:01:09 a common question i guess it's a boring
00:01:07 00:01:10 subject i'm not surprised that not a lot
00:01:09 00:01:12 of people are turning up
00:01:10 00:01:14 uh to this to this insider's cause when
00:01:12 00:01:16 we do like you know winning products and
00:01:14 00:01:17 niches but this is gonna be something
00:01:16 00:01:19 that's really important
00:01:17 00:01:21 um it's about how to cut your losses um
00:01:19 00:01:24 in a uh in a product in a funnel
00:01:21 00:01:25 um in a niche and it's something that
00:01:24 00:01:26 you know
00:01:25 00:01:28 um you know we're going to go into a lot
00:01:26 00:01:29 of detail here but at the end of the day
00:01:28 00:01:32 it's all comes down to what you're what
00:01:29 00:01:33 your emotional tie is to your actual
00:01:32 00:01:34 product and your niches i'm going to i'm
00:01:33 00:01:37 going to show you exactly what we do
00:01:34 00:01:40 when we build and launch funnels for
00:01:37 00:01:41 uh for clients and uh you know how we
00:01:40 00:01:44 how we test and how we how we cut our
00:01:41 00:01:46 losses just so you're not continuously
00:01:44 00:01:48 you know losing money um so give me one
00:01:46 00:01:51 second so make sure we are recording
00:01:48 00:01:52 we are perfect and i uh i always love to
00:01:51 00:01:54 start my insider's call
00:01:52 00:01:55 uh by giving a quick shout out so we
00:01:54 00:01:59 actually had two members
00:01:55 00:02:00 uh uh one that was uh natalya who joined
00:01:59 00:02:02 our 10 000
00:02:00 00:02:04 per month club um recently we actually
00:02:02 00:02:05 built this funnel for her
00:02:04 00:02:07 uh which is amazing it's just absolutely
00:02:05 00:02:08 amazing when we build a funnel for
00:02:07 00:02:10 somebody we launch it for them and then
00:02:08 00:02:11 they run it and we obviously work with
00:02:10 00:02:13 them on it just to see
00:02:11 00:02:15 you know uh see the amazing things that
00:02:13 00:02:15 people do with these businesses that we
00:02:15 00:02:17 build them
00:02:15 00:02:18 absolutely amazing and then uh so she
00:02:17 00:02:21 hit the 10 000
00:02:18 00:02:22 per month club recently here some of you
00:02:21 00:02:24 guys in the lead group probably saw that
00:02:22 00:02:26 and then mike hit our fifty thousand
00:02:24 00:02:27 dollar per month club and anytime guys
00:02:26 00:02:29 you get some uh
00:02:27 00:02:30 uh get hit to ten thousand fifty
00:02:29 00:02:32 thousand dollar or seven figure club
00:02:30 00:02:33 make sure you apply for it and you also
00:02:32 00:02:36 get into our uh
00:02:33 00:02:37 uh into our members areas into our into
00:02:36 00:02:38 our groups and
00:02:37 00:02:40 we'll send you out this amazing award uh
00:02:38 00:02:41 that we have so we have our ted this is
00:02:40 00:02:43 our ten thousand dollar per month club
00:02:41 00:02:44 fifty thousand dollar and then our seven
00:02:43 00:02:45 figure award here
00:02:44 00:02:47 uh and i love sending these out they're
00:02:45 00:02:47 just they're they're awesome and it's
00:02:47 00:02:50 just
00:02:47 00:02:51 amazing to see uh uh so many of you
00:02:50 00:02:52 taking action that's the thing you just
00:02:51 00:02:54 gotta
00:02:52 00:02:56 half the battle is taking action on this
00:02:54 00:02:58 stuff um because at the end of the day
00:02:56 00:03:00 you know nobody's gonna do the work here
00:02:58 00:03:01 for you right you have to want it for
00:03:00 00:03:03 yourself
00:03:01 00:03:05 um but let's get right into this guy so
00:03:03 00:03:07 today's topic
00:03:05 00:03:08 again not the not the most fun topic by
00:03:07 00:03:10 any means
00:03:08 00:03:12 um again i knew i knew when i came up
00:03:10 00:03:13 with this topic that not a lot of people
00:03:12 00:03:14 are going to want to show up for this
00:03:13 00:03:16 call because
00:03:14 00:03:18 it's the stuff that people don't want to
00:03:16 00:03:20 tok about um but it's so important
00:03:18 00:03:21 because you don't want to keep losing
00:03:20 00:03:22 money in business right if you keep
00:03:21 00:03:23 losing money you're going to get
00:03:22 00:03:25 discouraged you're
00:03:23 00:03:27 and you're not going to you know half
00:03:25 00:03:29 this game guys and be honest with you
00:03:27 00:03:31 is is momentum and it's hard to have
00:03:29 00:03:33 momentum when you um
00:03:31 00:03:34 when you're bleeding money right and
00:03:33 00:03:35 you're not seeing kind of like the
00:03:34 00:03:37 results even a little bit of those
00:03:35 00:03:38 results that you that you thought you'd
00:03:37 00:03:40 be seeing
00:03:38 00:03:42 um give me a second guys i had my
00:03:40 00:03:44 microphone on the wrong microphone
00:03:42 00:03:46 uh you should hear me a lot better now
00:03:44 00:03:47 let me know is my is my audio a lot
00:03:46 00:03:48 better now
00:03:47 00:03:50 uh just give me in the chat just let me
00:03:48 00:03:53 know awesome awesome
00:03:50 00:03:56 uh yeah i uh uh had um
00:03:53 00:03:57 my laptop disconnected for a while so i
00:03:56 00:04:00 just finally connected so
00:03:57 00:04:01 the mic was kind of screwy but uh yeah
00:04:00 00:04:04 the the big thing here
00:04:01 00:04:06 guys is uh just momentum right you sales
00:04:04 00:04:08 and revenue at the end of the day you
00:04:06 00:04:09 know those are the most important pieces
00:04:08 00:04:10 of your business it's what's going to
00:04:09 00:04:12 light a fire under under you to keep
00:04:10 00:04:12 going because you're seeing some results
00:04:12 00:04:14 right if you're not
00:04:12 00:04:16 you're not seeing results you're not
00:04:14 00:04:17 seeing any success um it's going to be
00:04:16 00:04:18 tough you're you're going to be
00:04:17 00:04:19 discouraged you're going to think you're
00:04:18 00:04:22 doing everything wrong trust me i've
00:04:19 00:04:24 been there done that i see it every day
00:04:22 00:04:25 across our students um you know because
00:04:24 00:04:27 again you know it's
00:04:25 00:04:30 every you know it it comes down to
00:04:27 00:04:32 having that kind of thick skin to kind
00:04:30 00:04:34 of keep pushing through this stuff
00:04:32 00:04:35 right yes i understand some people might
00:04:34 00:04:37 crush it out of the gate and
00:04:35 00:04:38 and you kind of can be envious of that
00:04:37 00:04:40 i've had those feelings you know i've
00:04:38 00:04:42 definitely been somebody that took many
00:04:40 00:04:44 years to find success
00:04:42 00:04:46 uh in this space um and that's why you
00:04:44 00:04:47 know i'm sharing this stuff with you so
00:04:46 00:04:49 you i can
00:04:47 00:04:50 shed some light on you know feeling that
00:04:49 00:04:52 you're on your own path and don't
00:04:50 00:04:53 compare yourself to anybody else okay so
00:04:52 00:04:55 here's here's kind of the strategy that
00:04:53 00:04:56 we use we're gonna go over a couple
00:04:55 00:04:59 different kind of things here
00:04:56 00:05:01 uh today so first thing the big question
00:04:59 00:05:04 is how much should you test
00:05:01 00:05:05 for your ad so typically on uh and this
00:05:04 00:05:07 comes down to what your product is so
00:05:05 00:05:09 i'm gonna give you guys an example here
00:05:07 00:05:11 with free plus shipping and these are my
00:05:09 00:05:13 favorite funnels to start out with
00:05:11 00:05:14 especially if you're a beginner if
00:05:13 00:05:16 you're just getting started if this is
00:05:14 00:05:18 your first dollar made online
00:05:16 00:05:19 just go with a free plus shipping you
00:05:18 00:05:20 can make a ton of mistakes and you'll
00:05:19 00:05:22 still make money
00:05:20 00:05:24 now a budget here and i'm tip i'm
00:05:22 00:05:25 strictly toking about facebook ads on
00:05:24 00:05:26 this video
00:05:25 00:05:28 influencer marketing is a little bit
00:05:26 00:05:30 different you can kind of
00:05:28 00:05:31 you know make your money back but it's
00:05:30 00:05:33 you know influencer marketing is
00:05:31 00:05:34 scalable it is but it takes a lot more
00:05:33 00:05:36 of your time than you know having
00:05:34 00:05:38 advertisements running for you 24 7. you
00:05:36 00:05:39 know
00:05:38 00:05:41 so we're going to be strictly toking
00:05:39 00:05:43 about facebook ad budgets here so uh as
00:05:41 00:05:44 far as facebook for any funnel that we
00:05:43 00:05:47 launch
00:05:44 00:05:50 we're typically doing 250
00:05:47 00:05:50 right we do 250 dollars into an ad spend
00:05:50 00:05:54 now
00:05:50 00:05:56 we stripe this across right 30 a day
00:05:54 00:05:57 right so when we launch a funnel right
00:05:56 00:06:00 we are always testing in
00:05:57 00:06:01 making sure the sales are coming in um
00:06:00 00:06:03 but we're we're not going to just go and
00:06:01 00:06:05 throw a 30 250
00:06:03 00:06:07 a day we're going to do 30 a day
00:06:05 00:06:09 typically you know across that seven day
00:06:07 00:06:11 period roughly six seven day period
00:06:09 00:06:14 whatever whatever that math comes out to
00:06:11 00:06:15 right now why do we do this well because
00:06:14 00:06:17 the first thing you have to understand
00:06:15 00:06:18 when you're testing a product it's not
00:06:17 00:06:20 and this is the mistake i see a lot of
00:06:18 00:06:23 people make is like the launch ads
00:06:20 00:06:25 they'll spend 30 dollars and they didn't
00:06:23 00:06:28 make any sales right no sales
00:06:25 00:06:30 and then the next day they turn them off
00:06:28 00:06:31 right and then you turn it off and you
00:06:30 00:06:33 say it doesn't work like this is this is
00:06:31 00:06:34 the mindset that most beginners have
00:06:33 00:06:37 right they'll come in
00:06:34 00:06:38 they'll launch the ad for 30 a day right
00:06:37 00:06:40 they'll wake up the next morning they
00:06:38 00:06:41 didn't make any sales they lost their in
00:06:40 00:06:43 the red 30 bucks
00:06:41 00:06:45 right so their next emotional reaction
00:06:43 00:06:47 is to turn off the ads
00:06:45 00:06:48 right and then you're not it's it's you
00:06:47 00:06:50 know
00:06:48 00:06:51 that's not a good enough data pool so
00:06:50 00:06:53 this is kind of like our formula that
00:06:51 00:06:55 we've been doing over the past three
00:06:53 00:06:56 four months now to kind of like rapidly
00:06:55 00:06:58 test to see hey doesn't offer convert is
00:06:56 00:07:00 an offer worth
00:06:58 00:07:01 putting more effort into and that's 250
00:07:00 00:07:03 that's
00:07:01 00:07:04 even on a fresh pixel this is what you
00:07:03 00:07:06 want to you you typically want to aim
00:07:04 00:07:08 for 250
00:07:06 00:07:10 30 a day over a seven day period now the
00:07:08 00:07:10 reason i say over seven day period is
00:07:10 00:07:12 because
00:07:10 00:07:13 you know you're gonna see like something
00:07:12 00:07:15 and it's weird right like sometimes
00:07:13 00:07:16 you're gonna see that mondays are your
00:07:15 00:07:18 best days you know
00:07:16 00:07:19 saturdays are your worst days sundays
00:07:18 00:07:21 everywhere there's like there's like
00:07:19 00:07:22 this weird law of averages where it's
00:07:21 00:07:23 like
00:07:22 00:07:24 and trust me this is why you have to
00:07:23 00:07:26 give it seven days like you'll you'll
00:07:24 00:07:28 have some days where it's like oh man
00:07:26 00:07:30 like if you look at it like on a graph
00:07:28 00:07:31 right you might have like amazing sales
00:07:30 00:07:33 here and then it'll kind of dwindle here
00:07:31 00:07:34 and it'll kind of drop off and
00:07:33 00:07:36 come back and then it'll it's like this
00:07:34 00:07:38 weird graph and you have to look at it
00:07:36 00:07:40 right you have to look at the average
00:07:38 00:07:42 right because you might be on top of the
00:07:40 00:07:43 world like on day here and you know day
00:07:42 00:07:44 here
00:07:43 00:07:46 but that's not your average right
00:07:44 00:07:47 there's abnormalities in this you can't
00:07:46 00:07:48 you can't account for all the different
00:07:47 00:07:50 kinds of things happening in your
00:07:48 00:07:51 business right like the email marketing
00:07:50 00:07:53 retargeting ads
00:07:51 00:07:55 right people that just come back right
00:07:53 00:07:57 who knows how many months later
00:07:55 00:07:58 uh from an email that they saw and that
00:07:57 00:07:59 people will do that
00:07:58 00:08:01 right months later they'll open an email
00:07:59 00:08:02 and like buy from you or opt into
00:08:01 00:08:04 something so you always need to look
00:08:02 00:08:05 at this right you have to look at this
00:08:04 00:08:06 average right you don't you don't you
00:08:05 00:08:08 don't look at these
00:08:06 00:08:09 these uh these peaks right and this is
00:08:08 00:08:11 this is what i'm saying like
00:08:09 00:08:13 this is why entrepreneurship is such a
00:08:11 00:08:14 uh it's a rollercoaster because this is
00:08:13 00:08:16 what it is right it's like you have
00:08:14 00:08:18 amazing days you have like immediate
00:08:16 00:08:19 mediocre days and you have really crappy
00:08:18 00:08:21 days right but you have this is where
00:08:19 00:08:24 you have to take that emotion out of it
00:08:21 00:08:25 and you have to look at it over a a time
00:08:24 00:08:27 period and what i like to do is i like
00:08:25 00:08:29 to do it over a seven day period right
00:08:27 00:08:31 especially for any sort of a new offer
00:08:29 00:08:33 that is coming out okay now how does
00:08:31 00:08:35 those seven days look okay and
00:08:33 00:08:36 and how do i know right when to to cut
00:08:35 00:08:40 these losses
00:08:36 00:08:40 okay so let me clear clear the screen
00:08:40 00:08:42 here because we've
00:08:40 00:08:44 we've been doing a lot of these so we
00:08:42 00:08:45 know you know exactly
00:08:44 00:08:48 you know when to cut our losses all
00:08:45 00:08:50 right so again we are starting let's say
00:08:48 00:08:51 you know we'll do day number one right
00:08:50 00:08:54 we'll do day number one this is the day
00:08:51 00:08:56 we typically are launching ads
00:08:54 00:08:58 this is this is the most important uh
00:08:56 00:08:59 time frame the first three days
00:08:58 00:09:01 right these are first three days right
00:08:59 00:09:02 so we're spending roughly 30 bucks on
00:09:01 00:09:04 this day
00:09:02 00:09:06 this is the day the ads launch right
00:09:04 00:09:09 another 30
00:09:06 00:09:12 and another 30. right now here is the
00:09:09 00:09:14 the big thing when you are doing like a
00:09:12 00:09:16 rapid testing of advertisements guys
00:09:14 00:09:18 like it's really important and and for
00:09:16 00:09:20 us like we we only have that 250
00:09:18 00:09:22 budget that we're really testing things
00:09:20 00:09:23 on so we really need to monitor ads we
00:09:22 00:09:25 need to make sure
00:09:23 00:09:27 hey if there's an ad set in here turning
00:09:25 00:09:27 it off but we're not touching really
00:09:27 00:09:31 anything
00:09:27 00:09:33 on those first three days okay um
00:09:31 00:09:34 we do use a mixture of cbo campaigns and
00:09:33 00:09:36 ad set
00:09:34 00:09:38 uh ad set level as well we're not going
00:09:36 00:09:40 to get into that conversation now there
00:09:38 00:09:41 was a conversation recently in the elite
00:09:40 00:09:42 group about that so if you're an academy
00:09:41 00:09:44 student go back check out the lead group
00:09:42 00:09:47 there was a pretty big thread with
00:09:44 00:09:48 uh uh that that was toked about this
00:09:47 00:09:50 okay
00:09:48 00:09:51 so each of these are spending 30 a day
00:09:50 00:09:53 now here's my number
00:09:51 00:09:54 right here here's this is my number it
00:09:53 00:09:56 doesn't have to be your number but if i
00:09:54 00:09:59 spend a hundred dollars
00:09:56 00:10:00 right if i spend 100 on ads and you'll
00:09:59 00:10:00 have this and i know and you don't even
00:10:00 00:10:03 see
00:10:00 00:10:04 one sale right if you don't even see one
00:10:03 00:10:06 sale
00:10:04 00:10:07 i'm gonna i'm gonna be honest at this
00:10:06 00:10:10 point you really have to look
00:10:07 00:10:11 at a few places right and what you wanna
00:10:10 00:10:14 see
00:10:11 00:10:16 first is what is the ctr on the ad right
00:10:14 00:10:19 what's the ctr on the ad is the ctr
00:10:16 00:10:22 above that two two percent mark right
00:10:19 00:10:23 if it is right that means okay people
00:10:22 00:10:25 are interested in this ad
00:10:23 00:10:26 right they are clicking it now we have
00:10:25 00:10:29 to go look at
00:10:26 00:10:30 the uh landing page so what does the
00:10:29 00:10:32 funnel say right now we're looking at
00:10:30 00:10:35 the funnel stats right
00:10:32 00:10:35 are people opting in right are they
00:10:35 00:10:38 opt-in
00:10:35 00:10:39 opting in if people are if you're having
00:10:38 00:10:41 a good ctr
00:10:39 00:10:42 and people are clicking your ad coming
00:10:41 00:10:44 over but they're not even opting in
00:10:42 00:10:46 that means there might be an issue on
00:10:44 00:10:48 your sales page this to me tells me
00:10:46 00:10:50 that hey if i have a good ctr and people
00:10:48 00:10:51 are getting there but for some reason
00:10:50 00:10:53 not just they're just not
00:10:51 00:10:55 opting in there has to be some issue
00:10:53 00:10:56 with like is the offer not me clear it's
00:10:55 00:10:58 a value issue
00:10:56 00:10:59 right it's not it's not necessarily
00:10:58 00:11:00 something where it's like a price
00:10:59 00:11:01 objection
00:11:00 00:11:03 right because they don't even see the
00:11:01 00:11:05 price yet until they actually opt in
00:11:03 00:11:07 right so typically what we're shooting
00:11:05 00:11:07 for here on this opt-in page is if we
00:11:07 00:11:10 see
00:11:07 00:11:13 anything at that 25 or more um
00:11:10 00:11:15 opt-in rate i'm happy right for a brand
00:11:13 00:11:16 new funnel brand new pixel brand new at
00:11:15 00:11:19 all for everything anything above that
00:11:16 00:11:21 25 opt-in this is a two-step
00:11:19 00:11:23 pretty much every funnel that i launched
00:11:21 00:11:24 is a two-step now um
00:11:23 00:11:26 so i typically recommend just do
00:11:24 00:11:28 two-step uh moving forward
00:11:26 00:11:30 um unless you there's some specific
00:11:28 00:11:31 reasons that you uh that you want to do
00:11:30 00:11:33 a uh
00:11:31 00:11:36 you know the opt-in page to order form
00:11:33 00:11:39 so on the order form now
00:11:36 00:11:40 right what we're shooting for here is at
00:11:39 00:11:41 least and this is a beginning offer
00:11:40 00:11:43 again at least
00:11:41 00:11:45 five percent conversion typically if you
00:11:43 00:11:46 can get the five percent conversion
00:11:45 00:11:48 small tweaks can get you to the ten
00:11:46 00:11:50 percent but again you're
00:11:48 00:11:51 you're trying to just validate an offer
00:11:50 00:11:54 you're validating uh the
00:11:51 00:11:54 the uh the product here right and making
00:11:54 00:11:56 sure hey
00:11:54 00:11:58 will it work on small numbers it's
00:11:56 00:12:00 another important concept
00:11:58 00:12:01 if you're if your funnel right if your
00:12:00 00:12:04 business
00:12:01 00:12:05 does not work on a small scale you're
00:12:04 00:12:07 it's probably not going to work on a big
00:12:05 00:12:08 scale the numbers don't make sense at a
00:12:07 00:12:09 small scale
00:12:08 00:12:11 your numbers will not make sense at a
00:12:09 00:12:12 large scale okay that's like
00:12:11 00:12:14 pretty important to understand if you're
00:12:12 00:12:16 if you're trying to you know think that
00:12:14 00:12:18 hey more sales are going to save your
00:12:16 00:12:19 margin or something like that i'm
00:12:18 00:12:21 telling you that's so
00:12:19 00:12:22 false i'm telling you as you scale your
00:12:21 00:12:24 business your expenses will go
00:12:22 00:12:26 up you'll have higher more team members
00:12:24 00:12:28 your your people will be taking more
00:12:26 00:12:28 time right you're advertising obviously
00:12:28 00:12:30 we'll call up
00:12:28 00:12:31 and a whole bunch of miscellaneous
00:12:30 00:12:33 things right like even all your
00:12:31 00:12:35 software's that you use are going to
00:12:33 00:12:36 start charging you more like your active
00:12:35 00:12:37 campaign or
00:12:36 00:12:38 click funnels or whatever you're using
00:12:37 00:12:40 they're gonna start charging you more
00:12:38 00:12:42 right because you're using it more
00:12:40 00:12:43 right so this is what we're typically
00:12:42 00:12:46 looking for opt-in
00:12:43 00:12:48 25 order form five percent i don't care
00:12:46 00:12:50 about the otos when i'm
00:12:48 00:12:51 doing a seven-day launch i i'm not i
00:12:50 00:12:54 don't care about the oto so
00:12:51 00:12:55 don't even worry about the oto right so
00:12:54 00:12:58 this keeps it very simple when you're
00:12:55 00:13:01 testing a new offer right
00:12:58 00:13:03 is your ctr good is the cta if it's not
00:13:01 00:13:05 okay so now let's let's kind of like map
00:13:03 00:13:08 this out so we have it all kind of clear
00:13:05 00:13:08 right ctr if it's under that two percent
00:13:08 00:13:11 mark
00:13:08 00:13:12 this means that i'm gonna be honest it's
00:13:11 00:13:14 typically gonna be
00:13:12 00:13:16 your creative right it's not stopping
00:13:14 00:13:17 the scroll enough right the copy is
00:13:16 00:13:20 important
00:13:17 00:13:22 in your uh in your ad but if you have a
00:13:20 00:13:24 good video good image that
00:13:22 00:13:25 really screams high perceived value it
00:13:24 00:13:28 should be enough
00:13:25 00:13:29 to get some purchases for you right so
00:13:28 00:13:31 typically i'm gonna say if you're
00:13:29 00:13:33 if and this is a kind of a broad
00:13:31 00:13:34 statement um if your ctr is under that
00:13:33 00:13:37 two percent mark
00:13:34 00:13:37 right get after the creative change some
00:13:37 00:13:39 new creative
00:13:37 00:13:41 typically what i'm looking for under if
00:13:39 00:13:43 we think of this as an ad set
00:13:41 00:13:44 i'm shooting for at least three i'm
00:13:43 00:13:47 shooting for at least
00:13:44 00:13:48 three pieces of creative here right so
00:13:47 00:13:50 one two
00:13:48 00:13:52 three wrote it backwards but uh one two
00:13:50 00:13:53 three right we're looking for
00:13:52 00:13:55 each a different image each a different
00:13:53 00:13:56 video or one video two images doesn't
00:13:55 00:13:58 really matter
00:13:56 00:13:59 right but at least three pieces of
00:13:58 00:14:01 creative for you
00:13:59 00:14:02 for you to start out with okay very
00:14:01 00:14:05 important okay
00:14:02 00:14:05 so that's the that's the for the ctr
00:14:05 00:14:08 okay if
00:14:05 00:14:10 if by day three or even if typic you
00:14:08 00:14:10 know we've been doing this for so long
00:14:10 00:14:13 now i
00:14:10 00:14:15 will know by like day one um of
00:14:13 00:14:16 launching ads hey that the ctr is bad
00:14:15 00:14:17 and we'll make those tweaks but
00:14:16 00:14:19 if you're just getting started give it a
00:14:17 00:14:21 couple days so you can kind of monitor
00:14:19 00:14:23 of course go in there every single day
00:14:21 00:14:25 first to see any red flags okay so this
00:14:23 00:14:26 is where you're going to see creative
00:14:25 00:14:27 and i'm trying to give you guys just a
00:14:26 00:14:29 very
00:14:27 00:14:30 specific instructions on what to test
00:14:29 00:14:32 right so
00:14:30 00:14:34 creative right look at the creative that
00:14:32 00:14:37 you have if your ctr is low
00:14:34 00:14:38 right on the funnel the opt-in page
00:14:37 00:14:40 right this is where your other
00:14:38 00:14:43 other other issue is going to come in
00:14:40 00:14:47 right is your opt-in page
00:14:43 00:14:49 right if the opt-in is not 25
00:14:47 00:14:51 right you need to have a few things now
00:14:49 00:14:54 this is a big one right
00:14:51 00:14:56 um because we typically when we launch a
00:14:54 00:14:57 funnel we won't always put an offer
00:14:56 00:14:58 stack image together because it does
00:14:57 00:15:00 take some
00:14:58 00:15:01 resources and time to put an offer stack
00:15:00 00:15:03 image for you
00:15:01 00:15:05 but we've had funnels where we get to
00:15:03 00:15:06 day three and there has not been a sale
00:15:05 00:15:08 made and we're like man like what
00:15:06 00:15:10 what what's up with this this is a good
00:15:08 00:15:12 solid offer and then we put a
00:15:10 00:15:13 beautiful offer stack image together and
00:15:12 00:15:15 if you don't know what an offer stack
00:15:13 00:15:17 image is it's essentially like
00:15:15 00:15:19 uh you know picture you know this this
00:15:17 00:15:20 is a product right and then there's like
00:15:19 00:15:22 digital products in the background it's
00:15:20 00:15:24 like a 3d mock-up right and it just it
00:15:22 00:15:26 just shows all the products
00:15:24 00:15:28 bundle it looks like a face it look it
00:15:26 00:15:28 has uh it has all the products in like
00:15:28 00:15:30 uh
00:15:28 00:15:32 in a digital form right if you guys look
00:15:30 00:15:33 at like go insiders if you look at
00:15:32 00:15:34 inside like our offer stacks or that you
00:15:33 00:15:36 can literally just
00:15:34 00:15:38 rip it off i give you permission go use
00:15:36 00:15:39 that give it to your
00:15:38 00:15:41 designer have them create a mock-up of
00:15:39 00:15:41 your product with some digital products
00:15:41 00:15:44 right it's a
00:15:41 00:15:45 it's a visual representation of what
00:15:44 00:15:47 your customers are buying from you
00:15:45 00:15:49 okay that's that's what an offer stack
00:15:47 00:15:51 is and a good offer stack
00:15:49 00:15:52 should have a lot of high perceived
00:15:51 00:15:53 value they should see that the value is
00:15:52 00:15:55 just so high
00:15:53 00:15:57 that they they opt in and that's that's
00:15:55 00:15:58 going to be the first thing
00:15:57 00:16:00 right that we add in and offers that
00:15:58 00:16:01 because we've had this happen where by
00:16:00 00:16:03 day three no sales
00:16:01 00:16:04 and the second we put a nice offer stack
00:16:03 00:16:07 image it started working
00:16:04 00:16:08 right so little things like this other
00:16:07 00:16:10 things
00:16:08 00:16:11 is testimonials in here as well are
00:16:10 00:16:13 important now you can launch a funnel
00:16:11 00:16:14 and not have any testimonials but it's
00:16:13 00:16:16 usually worth
00:16:14 00:16:17 sprinkling a few right you want these
00:16:16 00:16:18 testimonials to be a mixture of
00:16:17 00:16:20 testimonials
00:16:18 00:16:22 for lifestyle photo right those are the
00:16:20 00:16:23 easiest to kind of kill two birds with
00:16:22 00:16:24 one stone
00:16:23 00:16:26 right so if you have like selling some
00:16:24 00:16:28 sort of jewelry or something
00:16:26 00:16:30 right you can have somebody um you know
00:16:28 00:16:32 you know wearing the jewelry giving a
00:16:30 00:16:33 quick little excerpt of a review from it
00:16:32 00:16:34 it's not about
00:16:33 00:16:36 i was toking with on the inner circle
00:16:34 00:16:38 members uh yesterday and they're like oh
00:16:36 00:16:39 how do i import reviews
00:16:38 00:16:41 into my funnel and you don't want to
00:16:39 00:16:42 import reviews into your funnel right
00:16:41 00:16:45 you want to take the best ones
00:16:42 00:16:46 four or five right that all combat
00:16:45 00:16:47 assert an objection that your customer
00:16:46 00:16:48 has
00:16:47 00:16:50 right so if everybody's toking about
00:16:48 00:16:52 hey is this crazy if your if your
00:16:50 00:16:53 customer before they buy
00:16:52 00:16:55 is thinking oh man the quality of this
00:16:53 00:16:56 is probably crap like i don't want this
00:16:55 00:16:58 right so you should probably have some
00:16:56 00:16:58 testimonials saying how great the
00:16:58 00:17:00 quality is right
00:16:58 00:17:02 it makes sense right so think about all
00:17:00 00:17:04 the objections that your customer has
00:17:02 00:17:05 and those should be testimonials
00:17:04 00:17:07 and reviews that you sprinkle throughout
00:17:05 00:17:08 the page right
00:17:07 00:17:10 so i like again i like to mix
00:17:08 00:17:12 testimonials with lifestyle imagery
00:17:10 00:17:13 that way people can see other people
00:17:12 00:17:15 wearing them they can kind of visualize
00:17:13 00:17:19 themselves there's more of a
00:17:15 00:17:19 emotional connection there
00:17:20 00:17:24 so um after the opt-in this should fix
00:17:23 00:17:25 any issues that you have here again your
00:17:24 00:17:27 page has to be
00:17:25 00:17:29 decently designed doesn't have to be
00:17:27 00:17:30 great by any means but
00:17:29 00:17:33 hitting on these kind of points will
00:17:30 00:17:36 typically should get you to that 25
00:17:33 00:17:37 um the next part is your order form
00:17:36 00:17:39 right now the order form
00:17:37 00:17:41 this is where it gets a little bit
00:17:39 00:17:41 interesting because there's not much to
00:17:41 00:17:43 test here
00:17:41 00:17:45 right there there really isn't much to
00:17:43 00:17:47 test on an order form guys
00:17:45 00:17:49 right especially on a two-step now a
00:17:47 00:17:50 couple best practikes that you want to
00:17:49 00:17:52 have on your order form right this
00:17:50 00:17:54 this will make or break your business
00:17:52 00:17:55 you want to have the best seller
00:17:54 00:17:58 highlight and auto select
00:17:55 00:18:01 right the auto select default and
00:17:58 00:18:02 the best seller highlight from cf pro
00:18:01 00:18:04 tools free add-ons i've got youtube
00:18:02 00:18:05 videos on them they're
00:18:04 00:18:07 if you're in the academy just go to the
00:18:05 00:18:09 additional sales funnel training tab
00:18:07 00:18:11 they're in there right this is basically
00:18:09 00:18:12 you always want to have this quantity
00:18:11 00:18:15 break discount so one
00:18:12 00:18:17 two four six and eight
00:18:15 00:18:18 right those are quantity break discounts
00:18:17 00:18:20 that's what somebody sees when they get
00:18:18 00:18:23 onto your second step of your order form
00:18:20 00:18:24 you wanna always highlight this fourth
00:18:23 00:18:25 one right you always wanna highlight the
00:18:24 00:18:26 four
00:18:25 00:18:28 and then you want it auto selected so
00:18:26 00:18:30 there will always be these kind of
00:18:28 00:18:31 you know radio buttons that people can
00:18:30 00:18:32 click on on these
00:18:31 00:18:34 so you always want this one to be like
00:18:32 00:18:36 auto selected right so it's kind of
00:18:34 00:18:38 entiking people to
00:18:36 00:18:39 purchase it you would be surprised the
00:18:38 00:18:41 conversion rates that you will see on
00:18:39 00:18:43 people buying more than one unit
00:18:41 00:18:44 just with a simple add-on like this it's
00:18:43 00:18:47 absolutely crazy
00:18:44 00:18:49 okay so having the auto slug default
00:18:47 00:18:51 bestseller highlight they also makes the
00:18:49 00:18:53 page look a lot better as well
00:18:51 00:18:54 okay um obviously we're not toking
00:18:53 00:18:56 about like profit maximizers in this
00:18:54 00:18:58 like order bumps and stuff again i'm not
00:18:56 00:19:00 really care about what the order bump
00:18:58 00:19:01 converts that and the otos right now
00:19:00 00:19:04 because i'm just testing is the front
00:19:01 00:19:06 end offer good enough to scale
00:19:04 00:19:08 so a couple other things on the order
00:19:06 00:19:11 form is again
00:19:08 00:19:12 auto select default bestseller highlight
00:19:11 00:19:14 and a name
00:19:12 00:19:16 this can make or break your funnel or
00:19:14 00:19:18 your product too
00:19:16 00:19:20 do not just call your fishing lure a
00:19:18 00:19:23 fishing lure right do not just call
00:19:20 00:19:24 your your your lipstik lipstik right
00:19:23 00:19:26 you have to
00:19:24 00:19:27 name it something cool right name it
00:19:26 00:19:28 doesn't have to be like super
00:19:27 00:19:30 revolutionary but look at some of the
00:19:28 00:19:31 big products out there
00:19:30 00:19:33 right now right they all have like a
00:19:31 00:19:35 cool unique name now you don't have to
00:19:33 00:19:37 be all crazy here
00:19:35 00:19:38 right uh with your name by any means but
00:19:37 00:19:40 it needs to be like
00:19:38 00:19:42 catchy it has to be you know a high
00:19:40 00:19:44 perceived value and just
00:19:42 00:19:46 the the product having the offer right
00:19:44 00:19:48 the entire offer that you have here
00:19:46 00:19:50 give this some sort of name right the
00:19:48 00:19:51 second you can kind of give this a name
00:19:50 00:19:53 and each of these obviously will have
00:19:51 00:19:55 the name of the product on it
00:19:53 00:19:56 right that creates perceived value in
00:19:55 00:19:57 your customer's mind instead of saying
00:19:56 00:19:59 hey
00:19:57 00:20:01 get two fishing lures right nobody wants
00:19:59 00:20:03 that right um they want like two big
00:20:01 00:20:05 bass catching lures or something like
00:20:03 00:20:07 that right they want something cool
00:20:05 00:20:08 name it something uh that that you're
00:20:07 00:20:10 that your niche um
00:20:08 00:20:11 that your niche would find like high
00:20:10 00:20:13 perceived value right if you
00:20:11 00:20:14 i promise you this is like a little
00:20:13 00:20:14 thing but it can make all the difference
00:20:14 00:20:17 and
00:20:14 00:20:19 and that really that's really it as far
00:20:17 00:20:21 as what you can do on this order form
00:20:19 00:20:23 okay there's really not much else to
00:20:21 00:20:24 test here okay
00:20:23 00:20:26 the more you get into this what you're
00:20:24 00:20:28 going to realize is that
00:20:26 00:20:30 most of your your your success is going
00:20:28 00:20:31 to come from your ads
00:20:30 00:20:34 right that that's what that's where the
00:20:31 00:20:36 big thing is going to happen is is
00:20:34 00:20:38 how how are the ads performing because
00:20:36 00:20:39 the ad is what's going to
00:20:38 00:20:40 get somebody like interested they're
00:20:39 00:20:41 going to click they're going to you know
00:20:40 00:20:42 walk
00:20:41 00:20:44 you know walk to their you know their
00:20:42 00:20:45 purse or wallet and actually purchase
00:20:44 00:20:47 from you the ad
00:20:45 00:20:48 can sell them right the and this is like
00:20:47 00:20:51 a topic
00:20:48 00:20:53 for another day but it's the difference
00:20:51 00:20:56 between sales and marketing
00:20:53 00:20:58 right a lot of people think that sales
00:20:56 00:21:00 and marketing are the same thing
00:20:58 00:21:01 but they're not right the goal of
00:21:00 00:21:03 marketing
00:21:01 00:21:06 right this is important the goal of
00:21:03 00:21:07 marketing is to make the sale easy
00:21:06 00:21:11 right the goal of marketing is to make
00:21:07 00:21:13 the sale easy if you have good marketing
00:21:11 00:21:14 they should get to your page opt in by
00:21:13 00:21:15 right it at the end of the day they
00:21:14 00:21:16 don't care what it looks like the
00:21:15 00:21:18 marketing is so good
00:21:16 00:21:19 that they just come to your funnel and
00:21:18 00:21:21 they just buy from you right if your
00:21:19 00:21:23 marketing is good and that
00:21:21 00:21:24 what's the marketing right it's the
00:21:23 00:21:26 message right it's the message
00:21:24 00:21:28 right that the marketing is the message
00:21:26 00:21:29 it's the copy right in your ads it's the
00:21:28 00:21:32 creative
00:21:29 00:21:33 right does it sell it well right this is
00:21:32 00:21:36 this is a
00:21:33 00:21:38 very high level topic um but it it's
00:21:36 00:21:39 very important under really understand
00:21:38 00:21:42 this right the goal of marketing
00:21:39 00:21:44 is to make the sale easy if the person
00:21:42 00:21:46 and it goes so much deeper than that
00:21:44 00:21:47 because if somebody no
00:21:46 00:21:49 like think about your ideal buyer what
00:21:47 00:21:52 do they have to know before
00:21:49 00:21:52 they get asked to buy from you right if
00:21:52 00:21:55 they
00:21:52 00:21:56 if this person right with good marketing
00:21:55 00:21:58 right they
00:21:56 00:22:00 all your ad combats all these objections
00:21:58 00:22:01 for them right they see the value of the
00:22:00 00:22:02 offer and everything
00:22:01 00:22:04 right they're just going to come to your
00:22:02 00:22:05 funnel and buy from you they don't
00:22:04 00:22:06 they're not going to go and look through
00:22:05 00:22:07 all your testimonials right now they're
00:22:06 00:22:09 going to opt in and buy
00:22:07 00:22:11 right again the goal of marketing is to
00:22:09 00:22:13 make the sale as easy as possible
00:22:11 00:22:15 okay that's a that's a very very big
00:22:13 00:22:16 concept again that's why i'm saying a
00:22:15 00:22:20 lot of the success of your product
00:22:16 00:22:22 right will come uh will come from
00:22:20 00:22:23 uh will come from good marketing right
00:22:22 00:22:26 um so
00:22:23 00:22:27 let's get back to uh to this right so on
00:22:26 00:22:29 day number one
00:22:27 00:22:30 right we were spent usually on day
00:22:29 00:22:33 number one or two
00:22:30 00:22:34 this is where you wanna start looking at
00:22:33 00:22:36 that ctr
00:22:34 00:22:38 right this is where you can start and
00:22:36 00:22:40 and again you don't have to do it
00:22:38 00:22:43 but what i will typically recommend you
00:22:40 00:22:44 start doing it because
00:22:43 00:22:46 i'm going to be honest if you if you
00:22:44 00:22:46 look on day number one and your ctr is
00:22:46 00:22:49 like
00:22:46 00:22:51 half a percent like it two more days of
00:22:49 00:22:52 spending 60 dollars
00:22:51 00:22:54 total isn't gonna save that it's
00:22:52 00:22:56 probably a really crappy ad it's by
00:22:54 00:22:57 crappy creative and you got to just take
00:22:56 00:22:58 your emotion out of it and understand
00:22:57 00:23:00 that the ad you created
00:22:58 00:23:02 isn't good right it's not stopping the
00:23:00 00:23:03 scroll if it's not stopping the scroll
00:23:02 00:23:04 there's no chance everybody's going to
00:23:03 00:23:05 click there's no chance anybody's going
00:23:04 00:23:06 to buy
00:23:05 00:23:10 so typically right here is where you
00:23:06 00:23:13 want to be looking at the ctr regularly
00:23:10 00:23:15 okay now again
00:23:13 00:23:16 creative is going to be the big one to
00:23:15 00:23:18 test here right the copy
00:23:16 00:23:20 typically is fine but if you have good
00:23:18 00:23:22 creative a good piece of creative can
00:23:20 00:23:23 really sell your product this way you
00:23:22 00:23:24 can see some of the big video ads out
00:23:23 00:23:25 there to get millions and millions of
00:23:24 00:23:26 views they don't have any they barely
00:23:25 00:23:28 have
00:23:26 00:23:29 any copy it's like two three lines of
00:23:28 00:23:30 copy it's pushing people to watch the
00:23:29 00:23:32 video
00:23:30 00:23:33 uh to kind of educate them on on on the
00:23:32 00:23:36 product right
00:23:33 00:23:37 so again first two days what you want to
00:23:36 00:23:40 be focusing on here
00:23:37 00:23:41 right is the ctr of the ads this is what
00:23:40 00:23:44 you this will
00:23:41 00:23:45 this can save you a lot of money okay
00:23:44 00:23:47 because you can catch something real
00:23:45 00:23:49 quick and you could shut like let's say
00:23:47 00:23:50 all right let's let's see this all right
00:23:49 00:23:51 and typically cbo will do all this for
00:23:50 00:23:53 you but
00:23:51 00:23:54 um you still want to you still want to
00:23:53 00:23:55 understand this all right so let's say
00:23:54 00:23:57 you launch
00:23:55 00:23:58 you know an ad and you have a couple of
00:23:57 00:24:01 uh ad sets in here
00:23:58 00:24:03 and you come in the next day and you see
00:24:01 00:24:05 that the ctr is absolutely terrible on
00:24:03 00:24:07 two of them they're like half a percent
00:24:05 00:24:09 usually i'm just we'll just shut them
00:24:07 00:24:09 off at that point right because we we
00:24:09 00:24:12 know we
00:24:09 00:24:13 we know that there's not another day or
00:24:12 00:24:14 two three days
00:24:13 00:24:16 isn't gonna go take it from half a
00:24:14 00:24:18 percent to like
00:24:16 00:24:19 three or four percent you know what
00:24:18 00:24:21 we're aiming for right
00:24:19 00:24:23 the chances of that happening are really
00:24:21 00:24:25 really slim um even when you look at the
00:24:23 00:24:25 averages right your averages shouldn't
00:24:25 00:24:28 be
00:24:25 00:24:30 um you shouldn't have like when you look
00:24:28 00:24:32 at averages
00:24:30 00:24:33 right it shouldn't be like like my day
00:24:32 00:24:35 today is a ctr of like
00:24:33 00:24:38 you know uh five and then it's like half
00:24:35 00:24:38 a percent it doesn't it's not like a
00:24:38 00:24:40 graph like that
00:24:38 00:24:41 that's not how it works right there
00:24:40 00:24:43 should be like uh you know there's going
00:24:41 00:24:44 to be those peaks and valleys and it's
00:24:43 00:24:46 going to be like this
00:24:44 00:24:47 but then there's the average steady that
00:24:46 00:24:47 goes through that but if you're seeing
00:24:47 00:24:49 this
00:24:47 00:24:51 you're not you're typically not going to
00:24:49 00:24:52 see this peak valley peak value like
00:24:51 00:24:54 that it's it that
00:24:52 00:24:56 those kind of spikes so typically what
00:24:54 00:24:59 we'll do is turn any ads off
00:24:56 00:25:01 that have a low ctr really what we're we
00:24:59 00:25:03 know and offer and then just before we
00:25:01 00:25:04 keep going here with the places to test
00:25:03 00:25:07 if your front end offers worth
00:25:04 00:25:09 uh continuing to scale is um and this is
00:25:07 00:25:10 not to say this is a rule of thumb
00:25:09 00:25:13 this is just because we've done a lot of
00:25:10 00:25:14 these um if if we don't see sales within
00:25:13 00:25:17 the first
00:25:14 00:25:18 day or two then we know something's
00:25:17 00:25:20 typically going to be an issue
00:25:18 00:25:22 right we typically know there's going to
00:25:20 00:25:24 be an issue all right so
00:25:22 00:25:25 that's where we start looking now our
00:25:24 00:25:27 kind of cutoff
00:25:25 00:25:28 where we will change the offer we will
00:25:27 00:25:31 change around
00:25:28 00:25:32 more things is gonna be right here right
00:25:31 00:25:34 and it's typically
00:25:32 00:25:37 at a hundred dollars if at a hundred
00:25:34 00:25:37 dollars i have not made a sale through
00:25:37 00:25:40 the funnel
00:25:37 00:25:42 one to two sales if it's only one sale
00:25:40 00:25:44 i'll still be a little nervous there's
00:25:42 00:25:45 probably an issue in the ctr opt-in or
00:25:44 00:25:47 order form take rate
00:25:45 00:25:48 i'll still be a little you know
00:25:47 00:25:50 disappointed
00:25:48 00:25:52 in it but by a hundred dollars if i'm
00:25:50 00:25:53 not seeing like kind of some sales
00:25:52 00:25:55 coming in
00:25:53 00:25:57 then it's gonna go back to the it's
00:25:55 00:25:59 going to be an issue with the with the
00:25:57 00:26:00 offer most likely if ctrs look good
00:25:59 00:26:01 opt-in rate looks good and people just
00:26:00 00:26:03 aren't buying
00:26:01 00:26:05 right again look you have to reverse it
00:26:03 00:26:08 right so you spent 100.
00:26:05 00:26:09 what's the ctr what's the opt-in and
00:26:08 00:26:10 then what's the what's the order form
00:26:09 00:26:11 right
00:26:10 00:26:13 if you're not obviously if people if
00:26:11 00:26:15 your ctr is good
00:26:13 00:26:16 your opt-in rate is good and people just
00:26:15 00:26:18 aren't buying you can lower your price
00:26:16 00:26:19 and test it out you can try that out but
00:26:18 00:26:21 typically
00:26:19 00:26:22 it's gonna be that your your people just
00:26:21 00:26:24 aren't seeing what the value in the
00:26:22 00:26:26 offer is going to be
00:26:24 00:26:27 right so i i'm typically you know having
00:26:26 00:26:28 um
00:26:27 00:26:30 you know if i'm spending 100 and haven't
00:26:28 00:26:31 really made a sale yet this is where i'm
00:26:30 00:26:33 going to shut everything off
00:26:31 00:26:34 and then go back to drawing board this
00:26:33 00:26:35 is where you really have to take the
00:26:34 00:26:36 emotion out of it
00:26:35 00:26:38 another day or two is not going to save
00:26:36 00:26:40 you if you spend 100
00:26:38 00:26:41 and you've not made one single sale yet
00:26:40 00:26:45 you have to go back to the drawing board
00:26:41 00:26:48 okay so um let's say
00:26:45 00:26:50 all right let's say that uh you um
00:26:48 00:26:52 you do have a couple sales right let's
00:26:50 00:26:55 say that you do you maybe
00:26:52 00:26:56 have you know uh a ctr is looking good
00:26:55 00:26:58 right on your ads
00:26:56 00:27:00 by day number four right your ctr is
00:26:58 00:27:01 looking good here
00:27:00 00:27:03 right let's say your opt-in rate is
00:27:01 00:27:04 decent let's say it's you know let's say
00:27:03 00:27:07 it's you know
00:27:04 00:27:09 24 maybe you're not at that 25 exactly
00:27:07 00:27:11 your ctr is over
00:27:09 00:27:12 you know two percent right and your
00:27:11 00:27:15 order form
00:27:12 00:27:17 is roughly let's say let's just say
00:27:15 00:27:19 three percent right this to me is like
00:27:17 00:27:21 okay these are these are we can make
00:27:19 00:27:22 this work we can make start now tweaking
00:27:21 00:27:24 and testing things
00:27:22 00:27:26 out right so again your budget still
00:27:24 00:27:29 here on on day number three
00:27:26 00:27:30 is going to be at that 30 a day mark and
00:27:29 00:27:30 this is where a lot of people i think
00:27:30 00:27:33 are
00:27:30 00:27:34 get stuck because you don't necessarily
00:27:33 00:27:36 you're like okay i have good decent
00:27:34 00:27:39 stats but like how do i
00:27:36 00:27:41 how do i make these stats better in
00:27:39 00:27:42 order to uh to be able to scale right
00:27:41 00:27:44 because you want to get bumped this up a
00:27:42 00:27:44 little bit you want to bump up your your
00:27:44 00:27:47 opt-in rate
00:27:44 00:27:49 so what we're typically shooting at like
00:27:47 00:27:50 if we send a hundred dollars
00:27:49 00:27:52 right and we're seeing these kind of
00:27:50 00:27:53 stats in the funnel
00:27:52 00:27:55 right what what are some of the next
00:27:53 00:27:57 steps well again remember
00:27:55 00:27:59 this is still such a small sample size
00:27:57 00:28:01 that if i see stats like
00:27:59 00:28:03 this right percent twenty four percent
00:28:01 00:28:05 three percent
00:28:03 00:28:07 and i i don't want to make a blanket
00:28:05 00:28:10 statement but sometimes these stats are
00:28:07 00:28:12 are actually good enough because your
00:28:10 00:28:14 facebook pixel is so new
00:28:12 00:28:15 that the facebook algorithm it doesn't
00:28:14 00:28:18 know who your
00:28:15 00:28:20 buyers are yet right so at scale
00:28:18 00:28:22 right these stats right here might
00:28:20 00:28:24 actually be doubled right
00:28:22 00:28:26 maybe it'll it'll be closer to that 30
00:28:24 00:28:27 40 opt-in rate and your order from
00:28:26 00:28:29 closer to the 10
00:28:27 00:28:31 mark because now you're feeding the
00:28:29 00:28:33 algorithm right the algorithm
00:28:31 00:28:34 right works better as you get more
00:28:33 00:28:35 buyers in but let's say by the time you
00:28:34 00:28:37 spend 100
00:28:35 00:28:39 you've got five buyers right the sample
00:28:37 00:28:40 size of that is like nothing right
00:28:39 00:28:42 that's that's basically giving
00:28:40 00:28:44 facebook no data still they're still
00:28:42 00:28:46 basically throwing your ads
00:28:44 00:28:48 out there and hoping to make you sales
00:28:46 00:28:50 right so stats like this aren't bad
00:28:48 00:28:52 when you're just getting started with a
00:28:50 00:28:54 fresh offer and a fresh pixel
00:28:52 00:28:56 because again the algorithm works better
00:28:54 00:28:58 as you feed it more
00:28:56 00:29:00 customers as you give the facebook
00:28:58 00:29:02 algorithm more buyers
00:29:00 00:29:03 facebook will analyze those buyers and
00:29:02 00:29:06 serve your ads to people
00:29:03 00:29:07 most like those people okay so
00:29:06 00:29:09 uh important to understand that so
00:29:07 00:29:10 typically if i see stats like this i'm
00:29:09 00:29:12 not
00:29:10 00:29:13 i'm not gonna make like crazy changes on
00:29:12 00:29:15 day number four
00:29:13 00:29:17 right what i'm gonna be doing is just
00:29:15 00:29:18 analyzing it over the next
00:29:17 00:29:20 seven days so what we're typically
00:29:18 00:29:22 looking for here
00:29:20 00:29:23 is optimizing or we're typically looking
00:29:22 00:29:26 to optimize
00:29:23 00:29:27 the the ads that we do have that we have
00:29:26 00:29:28 going on now
00:29:27 00:29:30 you'll see guys again when we're looking
00:29:28 00:29:33 at a seven day you know
00:29:30 00:29:35 test to see if an offer is is good you
00:29:33 00:29:37 you really have to you have to be quick
00:29:35 00:29:38 with making any sort of changes in in
00:29:37 00:29:39 the uh
00:29:38 00:29:41 in the ads because that's that's what's
00:29:39 00:29:43 going to be the thing that
00:29:41 00:29:44 that's driving these a lot of these
00:29:43 00:29:46 sales it's not going to be
00:29:44 00:29:48 you know um you know it's not going to
00:29:46 00:29:49 be like the order form right
00:29:48 00:29:51 a lot of the sales are going to come
00:29:49 00:29:52 down to are people clicking the ad it's
00:29:51 00:29:54 going to be a volume right you're trying
00:29:52 00:29:56 to get as many people to this funnel as
00:29:54 00:29:57 possible in as short as period of time
00:29:56 00:29:59 as possible right so
00:29:57 00:30:01 again it comes down to the ad right you
00:29:59 00:30:02 need you need traffic right if you're
00:30:01 00:30:03 not getting traffic you're not going to
00:30:02 00:30:04 be able to see you hey the proper sample
00:30:03 00:30:05 size
00:30:04 00:30:08 okay and that comes back to another
00:30:05 00:30:09 point when you're looking at your ctr
00:30:08 00:30:11 right look at the funnel stats as well
00:30:09 00:30:12 like how many people opted in like how
00:30:11 00:30:13 many
00:30:12 00:30:15 how many opt-ins did you get how much
00:30:13 00:30:17 traffic how many unique page views did
00:30:15 00:30:19 you get right if you only got like 10
00:30:17 00:30:20 page views or 20 page views i'm sorry to
00:30:19 00:30:21 tell you
00:30:20 00:30:24 probably don't make a decision yet
00:30:21 00:30:26 because that's like hardly anybody yet
00:30:24 00:30:27 okay so what we're what we're looking
00:30:26 00:30:30 for here
00:30:27 00:30:30 is really over the next day day and a
00:30:30 00:30:33 half
00:30:30 00:30:35 we're just i'm monitoring the ads here
00:30:33 00:30:36 right at this point we might toss in
00:30:35 00:30:38 some new creative
00:30:36 00:30:40 that we had put together and making sure
00:30:38 00:30:43 we're turning off the ones that
00:30:40 00:30:45 aren't working well okay now why are we
00:30:43 00:30:48 doing this well because
00:30:45 00:30:49 at such a small and a low budget to test
00:30:48 00:30:50 literally every single dollar counts
00:30:49 00:30:52 right
00:30:50 00:30:53 it really does you can't just have an ad
00:30:52 00:30:55 set out there running
00:30:53 00:30:58 that is just you know destroying your
00:30:55 00:31:00 budget so typically by this day four
00:30:58 00:31:02 and day five you're you're and you're
00:31:00 00:31:03 making and you've made sales at a
00:31:02 00:31:05 hundred dollars
00:31:03 00:31:06 some of these ad sets right some of
00:31:05 00:31:08 these interest groups
00:31:06 00:31:09 should start popping out to you be like
00:31:08 00:31:10 hey you know these are the winners right
00:31:09 00:31:12 these are a better one so
00:31:10 00:31:13 what we're trying to do here is test as
00:31:12 00:31:15 many of these interest groups most
00:31:13 00:31:16 likely like the winning interest group
00:31:15 00:31:19 as possible right so
00:31:16 00:31:20 let's say you know we had you know two
00:31:19 00:31:21 of these are performing well
00:31:20 00:31:24 and then this one is just kind of you
00:31:21 00:31:26 know not do not doing it for us
00:31:24 00:31:28 right so we will shut this one off and
00:31:26 00:31:30 then in addition to that we will launch
00:31:28 00:31:31 a new one now this one will be an
00:31:30 00:31:32 entirely new interest group now you
00:31:31 00:31:34 might be wondering well how do i know
00:31:32 00:31:34 that this next interest group that i
00:31:34 00:31:38 pick out
00:31:34 00:31:40 is going to be uh you know worth testing
00:31:38 00:31:42 how do i know well you know i use
00:31:40 00:31:42 audience insights a lot but the way i
00:31:42 00:31:45 like to
00:31:42 00:31:47 test out new ones new interest groups is
00:31:45 00:31:49 i will
00:31:47 00:31:51 go back and look at the interest group
00:31:49 00:31:52 that is working well already so let's
00:31:51 00:31:53 say we have two interest groups that are
00:31:52 00:31:55 working well already
00:31:53 00:31:57 i will just take the one that's working
00:31:55 00:31:58 the best out of the two there's gonna be
00:31:57 00:32:00 one that's performing better
00:31:58 00:32:02 i will load that up into audience
00:32:00 00:32:05 insights that specific interest
00:32:02 00:32:05 group and then i'm going to go to the uh
00:32:05 00:32:07 the
00:32:05 00:32:09 the affinity section of the audience
00:32:07 00:32:10 insights and typically it's going to
00:32:09 00:32:13 give your top
00:32:10 00:32:16 10 uh pages uh interests
00:32:13 00:32:17 that are most like that interest group
00:32:16 00:32:18 okay so it's a call it's an affinity
00:32:17 00:32:21 section you'll see that just
00:32:18 00:32:22 rank it by top ten grab the top one from
00:32:21 00:32:23 there and that's
00:32:22 00:32:24 gonna be that literally that's that's
00:32:23 00:32:26 gonna be the one that you wanna test
00:32:24 00:32:28 here if it's targetable if it's not
00:32:26 00:32:29 targetable just go down the list but
00:32:28 00:32:30 usually you want to just grab the most
00:32:29 00:32:34 like interest groups
00:32:30 00:32:35 like these okay so again it's heavy
00:32:34 00:32:38 monitoring these specific days
00:32:35 00:32:41 right here okay so to kind of summarize
00:32:38 00:32:43 everything okay just to summarize
00:32:41 00:32:45 everything that we've discussed
00:32:43 00:32:46 if you've spent like and this is you
00:32:45 00:32:48 know this is my rule of thumb i don't
00:32:46 00:32:50 want you to necessarily
00:32:48 00:32:51 have to do this if you're just getting
00:32:50 00:32:53 started you might spend 100
00:32:51 00:32:54 and not make a sale and your offer is
00:32:53 00:32:56 still good but
00:32:54 00:32:58 you want to get somebody to take a look
00:32:56 00:33:00 at it right post it in our ecommerce
00:32:58 00:33:00 empire builders group if you're a
00:33:00 00:33:03 student
00:33:00 00:33:04 ask for help um because it might not be
00:33:03 00:33:06 your offer right
00:33:04 00:33:07 you but you have to get somebody else to
00:33:06 00:33:09 look at it because you're too
00:33:07 00:33:11 emotionally tied up into it
00:33:09 00:33:13 right so typically if i spend a hundred
00:33:11 00:33:16 dollars
00:33:13 00:33:19 with on by day three
00:33:16 00:33:19 and i don't see a sale then i'm gonna
00:33:19 00:33:21 shut it
00:33:19 00:33:23 shut it off right i'm gonna i'm gonna
00:33:21 00:33:24 shut all the ads i'm gonna shut off the
00:33:23 00:33:26 ads off i'm going to shut the ads off
00:33:24 00:33:28 right because at this point
00:33:26 00:33:29 what we're going to do right is we're
00:33:28 00:33:31 going to just go and find a different
00:33:29 00:33:34 front end product right that's that's
00:33:31 00:33:35 that's it's as simple as that right
00:33:34 00:33:36 we're not going to go and change the
00:33:35 00:33:37 otos we're not going to change the order
00:33:36 00:33:38 bump we're not going to change any
00:33:37 00:33:40 continuity or anything
00:33:38 00:33:42 we're simply going to go and change
00:33:40 00:33:44 around the actual offer itself right
00:33:42 00:33:47 just that front facing
00:33:44 00:33:47 offer okay now again what i recommend
00:33:47 00:33:49 you do
00:33:47 00:33:51 is because for us like we've been doing
00:33:49 00:33:54 it for a long time now
00:33:51 00:33:56 that we can kind of we know like hey on
00:33:54 00:33:57 the first day if we're not making a sale
00:33:56 00:33:59 or second day that
00:33:57 00:34:01 everything's not looking good right we
00:33:59 00:34:03 can we know how to make that
00:34:01 00:34:04 that that adjustment very very quickly
00:34:03 00:34:06 right
00:34:04 00:34:08 so what i recommend you do is if you're
00:34:06 00:34:10 you know a student not student whatever
00:34:08 00:34:11 post in a group you need you're going to
00:34:10 00:34:13 need somebody to take a look and and
00:34:11 00:34:15 give you some advice right and that's
00:34:13 00:34:17 unbiased right and that's why it's
00:34:15 00:34:18 important to be part of a mastermind or
00:34:17 00:34:21 you know a group that people actually
00:34:18 00:34:23 help you with um because if you
00:34:21 00:34:24 if you just think hey like in some cases
00:34:23 00:34:25 if you're just getting started i try to
00:34:24 00:34:28 take myself back
00:34:25 00:34:29 to to that is like you have to take it
00:34:28 00:34:31 as an un
00:34:29 00:34:34 you know you need like an unbiased
00:34:31 00:34:35 opinion about your offer like is the
00:34:34 00:34:36 actual offer good because you
00:34:35 00:34:38 you're probably gonna say of course my
00:34:36 00:34:39 offer is good right i put a lot of
00:34:38 00:34:41 effort into this offer but then like
00:34:39 00:34:43 somebody might just be like it's
00:34:41 00:34:45 actually pretty bad this offer right so
00:34:43 00:34:46 even go ask like a friend or family be
00:34:45 00:34:48 like hey you know what here's my here's
00:34:46 00:34:50 my entire offer
00:34:48 00:34:52 right like what is what is it what does
00:34:50 00:34:53 it look like and if and here's the value
00:34:52 00:34:56 would you pay you know
00:34:53 00:34:57 10 bucks for this right and if people
00:34:56 00:34:59 are like uh i don't know
00:34:57 00:35:00 and and be be careful with this if you
00:34:59 00:35:00 ask friends and family you really need
00:35:00 00:35:03 an
00:35:00 00:35:05 unbiased opinion i always i always say
00:35:03 00:35:07 let people vote with their wallet
00:35:05 00:35:09 right if somebody just says oh yeah yeah
00:35:07 00:35:10 i'd pay 10 bucks for that we'll be like
00:35:09 00:35:12 okay we'll pay 10 bucks for it
00:35:10 00:35:14 all right so you know it's one of those
00:35:12 00:35:16 things where it's like people you know
00:35:14 00:35:18 you you need that unbiased opinion
00:35:16 00:35:19 right we whenever we create offers it's
00:35:18 00:35:21 like you give
00:35:19 00:35:23 almost until it's like man i wish i
00:35:21 00:35:25 didn't have to give that
00:35:23 00:35:26 but i have to right because you know
00:35:25 00:35:27 that's going to be the make or break
00:35:26 00:35:29 right so typically
00:35:27 00:35:30 if you're in your comfort zone with your
00:35:29 00:35:32 offer that you put together and you're
00:35:30 00:35:33 like oh yeah here's an offer and you're
00:35:32 00:35:34 saying
00:35:33 00:35:36 you probably didn't put much effort into
00:35:34 00:35:36 it but when you put an offer together
00:35:36 00:35:38 and you're like
00:35:36 00:35:41 man like i put a lot of effort into this
00:35:38 00:35:43 man the value in this is just insane
00:35:41 00:35:44 um and and you really believe if you're
00:35:43 00:35:46 truly if you have that conviction
00:35:44 00:35:48 where it's like hey you know what like
00:35:46 00:35:50 this offer is so good it's literally
00:35:48 00:35:53 insane for people not to take it
00:35:50 00:35:56 right then it it's a done deal right
00:35:53 00:35:59 like when we did our offer for uh
00:35:56 00:36:01 for um for our funnel build right
00:35:59 00:36:02 like we were like you think we wanted to
00:36:01 00:36:04 do it no i was like
00:36:02 00:36:06 no it's going to be a pain in the butt
00:36:04 00:36:06 but you know we did the thing that we
00:36:06 00:36:08 didn't want to do
00:36:06 00:36:10 right so what did we do well okay we'll
00:36:08 00:36:12 build build your entire
00:36:10 00:36:14 sales funnel we'll build in the whole
00:36:12 00:36:16 thing right well we'll more than just
00:36:14 00:36:17 build it for you what if we launched it
00:36:16 00:36:18 for you right what if we spent our own
00:36:17 00:36:21 money
00:36:18 00:36:21 to actually drive traffic to your to uh
00:36:21 00:36:23 uh
00:36:21 00:36:25 to your funnel right what if we did
00:36:23 00:36:27 literally everything a to z for this
00:36:25 00:36:29 right and that's like a huge undertaking
00:36:27 00:36:30 for us right because there's a lot of
00:36:29 00:36:32 effort and time that gets put into this
00:36:30 00:36:32 but you have to go and do those things
00:36:32 00:36:34 right
00:36:32 00:36:36 if you really put that effort into your
00:36:34 00:36:37 offer and you don't have to put like a
00:36:36 00:36:38 crazy offer like this together
00:36:37 00:36:40 with a free plus shipping offer it's
00:36:38 00:36:41 easy that's what i'm saying it's the
00:36:40 00:36:42 best thing to get started right let's
00:36:41 00:36:44 say you have a fishing lure
00:36:42 00:36:46 right right you're selling your your
00:36:44 00:36:47 fishing lure right what else in there
00:36:46 00:36:50 can you can you give them
00:36:47 00:36:51 right you go back to the go back to the
00:36:50 00:36:53 niche what do what do
00:36:51 00:36:55 your what does your niche want right
00:36:53 00:36:55 well they probably want you know uh you
00:36:55 00:36:57 know uh
00:36:55 00:36:59 they want probably a tutorial on how to
00:36:57 00:37:01 use this uh this
00:36:59 00:37:02 uh this bait to catch fish right big
00:37:01 00:37:03 fish
00:37:02 00:37:04 right they're gonna want that right
00:37:03 00:37:05 because a lot of these they might have
00:37:04 00:37:06 so many different kinds of baits they
00:37:05 00:37:08 don't know how to use it they don't know
00:37:06 00:37:10 what water temperature
00:37:08 00:37:11 or time of day to use it best right they
00:37:10 00:37:12 might want to know how to tie it
00:37:11 00:37:14 properly
00:37:12 00:37:15 right there's you don't have to put a
00:37:14 00:37:16 ton of it these can all be digital
00:37:15 00:37:17 products
00:37:16 00:37:20 it's just to put a little bit of effort
00:37:17 00:37:21 into them and then like i said
00:37:20 00:37:22 when you put this out into the world
00:37:21 00:37:24 right and you you spend a hundred
00:37:22 00:37:26 dollars you don't make any sales
00:37:24 00:37:27 get a second opinion on it post in a
00:37:26 00:37:30 free group post in a
00:37:27 00:37:31 group wherever you're in right and see
00:37:30 00:37:33 what their opinion is
00:37:31 00:37:34 okay and that'll help you that'll help
00:37:33 00:37:36 you out tremendously
00:37:34 00:37:38 but like i said typically if i spend 100
00:37:36 00:37:40 and i'm not seeing sales by that point
00:37:38 00:37:42 um then i'm going to cut my losses right
00:37:40 00:37:44 but i can almost tell you the people
00:37:42 00:37:45 that put massive effort into their offer
00:37:44 00:37:47 this doesn't happen to
00:37:45 00:37:49 i can i literally it does not happen
00:37:47 00:37:50 because when you believe in your offer
00:37:49 00:37:51 and most
00:37:50 00:37:53 people the problem is you don't believe
00:37:51 00:37:55 in your offer enough uh
00:37:53 00:37:56 to to really be like hey you what are
00:37:55 00:37:58 like if you if you're putting
00:37:56 00:38:00 your this message and this offer out
00:37:58 00:38:02 there and you're like man like
00:38:00 00:38:03 people are crazy for not buying this
00:38:02 00:38:04 then you know it's a good offer right
00:38:03 00:38:05 you but you have to believe in this
00:38:04 00:38:07 offer
00:38:05 00:38:08 yourself all right so guys i hope you
00:38:07 00:38:10 enjoyed uh
00:38:08 00:38:11 uh today's insider's call i know we went
00:38:10 00:38:13 over a lot of stuff
00:38:11 00:38:15 uh in regards to testing your product
00:38:13 00:38:16 the biggest thing is to take your
00:38:15 00:38:19 emotion out of it right
00:38:16 00:38:20 um you know when you look at these kind
00:38:19 00:38:22 of numbers
00:38:20 00:38:23 and stuff it's easy to be like oh man
00:38:22 00:38:24 like now this stuff is working for me
00:38:23 00:38:27 xyz
00:38:24 00:38:28 right but just take it step by step
00:38:27 00:38:31 right
00:38:28 00:38:32 the kind of my my uh my logical approach
00:38:31 00:38:34 to it is
00:38:32 00:38:35 okay let's start at the ad right because
00:38:34 00:38:35 if you're if people aren't clicking your
00:38:35 00:38:37 ad
00:38:35 00:38:39 they're not even stopping to look at
00:38:37 00:38:40 your ad then you're
00:38:39 00:38:42 the everything else does not matter the
00:38:40 00:38:44 offer doesn't matter the the
00:38:42 00:38:45 nothing like the funnel doesn't matter
00:38:44 00:38:47 none of it matters
00:38:45 00:38:50 okay so take it take a step back okay
00:38:47 00:38:52 what's my ctr is my ctr crappy okay
00:38:50 00:38:53 let's try out some new creative okay is
00:38:52 00:38:54 my ctr good
00:38:53 00:38:56 okay let's move on to the next thing now
00:38:54 00:38:58 let's go to the opt-in page what's my
00:38:56 00:39:00 opt-in rate right is my opt-in rate
00:38:58 00:39:00 crappy okay that means that your offer
00:39:00 00:39:02 probably
00:39:00 00:39:04 uh isn't shown in a high perceived value
00:39:02 00:39:05 way right people are stopping the scroll
00:39:04 00:39:06 they're interested they're just not
00:39:05 00:39:08 opting in
00:39:06 00:39:09 right put a nice offer stack image
00:39:08 00:39:10 together showing a nice graphical
00:39:09 00:39:11 representation
00:39:10 00:39:13 of everything that they're going to be
00:39:11 00:39:15 getting with your specific offer
00:39:13 00:39:17 right put some lifestyle images in there
00:39:15 00:39:19 mixed in with the testimonials as well
00:39:17 00:39:22 showing other people getting the result
00:39:19 00:39:24 of your product as well and if you let's
00:39:22 00:39:25 say your opt-in rate is good okay add a
00:39:24 00:39:27 couple things onto the order form
00:39:25 00:39:30 right best seller highlight auto select
00:39:27 00:39:30 default you can also at this point if
00:39:30 00:39:32 you
00:39:30 00:39:34 if you do have a good ctr good optima
00:39:32 00:39:36 but people just aren't buying
00:39:34 00:39:38 right an easy one to just test and i
00:39:36 00:39:38 typically do not like to split test on
00:39:38 00:39:40 price
00:39:38 00:39:42 first thing but if you do have a healthy
00:39:40 00:39:45 margin already
00:39:42 00:39:47 right a small tweak in a dollar
00:39:45 00:39:49 by lowering your price by even a dollar
00:39:47 00:39:51 can make a drastik difference
00:39:49 00:39:53 in the perceived value of your offer and
00:39:51 00:39:54 what people will be willing to part with
00:39:53 00:39:56 for your specific
00:39:54 00:39:57 offer right just think of it as a funnel
00:39:56 00:39:58 it really is it's like hey what's the
00:39:57 00:40:00 ctr
00:39:58 00:40:01 then are they clicking are they stopping
00:40:00 00:40:03 the scroll right
00:40:01 00:40:04 what's the opt-in what's the order form
00:40:03 00:40:07 and if you spend roughly
00:40:04 00:40:09 that hundred bucks um typically i'm just
00:40:07 00:40:11 gonna i'm gonna you know 100 200 bucks
00:40:09 00:40:11 i'm going to typically cut the losses at
00:40:11 00:40:13 that point
00:40:11 00:40:15 about the specific product so guys i
00:40:13 00:40:16 hope you enjoyed today's insider's call
00:40:15 00:40:23 we'll have this recording for you guys
00:40:16 00:40:23 up here shortly

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