When Should You Ditch A Winning Dropshipping Product [EXPLAINED]
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
When Should You Ditch A Winning Dropshipping Product [EXPLAINED]
Table of Contents About When Should You Ditch A Winning Dropshipping Product [EXPLAINED]
When Should You Ditch A Winning Dropshipping Product [EXPLAINED]
startTime | durationTime | text |
00:00:00 | 00:00:03 | if you're anything like me you've |
00:00:01 | 00:00:05 | probably launched shopify drop shipping |
00:00:03 | 00:00:05 | products before and didn't see the money |
00:00:05 | 00:00:07 | come in |
00:00:05 | 00:00:09 | like you thought and you start second |
00:00:07 | 00:00:11 | guessing your ads your products |
00:00:09 | 00:00:13 | right your website and where do you |
00:00:11 | 00:00:14 | actually look to actually see if you |
00:00:13 | 00:00:16 | need to change that product well guys |
00:00:14 | 00:00:18 | in today's video you're in for a treat |
00:00:16 | 00:00:19 | you're gonna be in a private mastermind |
00:00:18 | 00:00:22 | call that i recently did |
00:00:19 | 00:00:24 | where i show you exactly when should you |
00:00:22 | 00:00:30 | cut a winning drop shipping product |
00:00:24 | 00:00:33 | and move on to the next |
00:00:30 | 00:00:33 | [Applause] |
00:00:34 | 00:00:37 | and don't forget guys make sure if you |
00:00:36 | 00:00:38 | aren't already subscribed to the channel |
00:00:37 | 00:00:40 | make sure you head down below and |
00:00:38 | 00:00:41 | subscribe to the channel to join us on |
00:00:40 | 00:00:43 | the road to a hundred thousand |
00:00:41 | 00:00:43 | subscribers and if you want more content |
00:00:43 | 00:00:44 | like this |
00:00:43 | 00:00:46 | make sure you hit that like button and |
00:00:44 | 00:00:48 | that notification bell as well |
00:00:46 | 00:00:50 | all right you guys should see my uh you |
00:00:48 | 00:00:53 | guys should see my screen now |
00:00:50 | 00:00:55 | um can you guys just let me know in the |
00:00:53 | 00:00:58 | chat box do you guys see my screen |
00:00:55 | 00:00:58 | uh okay just write up give me a quick |
00:00:58 | 00:01:00 | yes |
00:00:58 | 00:01:02 | if you see my screen i just want to make |
00:01:00 | 00:01:03 | sure audio is good |
00:01:02 | 00:01:05 | awesome awesome thank you eric all right |
00:01:03 | 00:01:06 | so guys today what we're going to be |
00:01:05 | 00:01:07 | toking about is |
00:01:06 | 00:01:09 | a common question i guess it's a boring |
00:01:07 | 00:01:10 | subject i'm not surprised that not a lot |
00:01:09 | 00:01:12 | of people are turning up |
00:01:10 | 00:01:14 | uh to this to this insider's cause when |
00:01:12 | 00:01:16 | we do like you know winning products and |
00:01:14 | 00:01:17 | niches but this is gonna be something |
00:01:16 | 00:01:19 | that's really important |
00:01:17 | 00:01:21 | um it's about how to cut your losses um |
00:01:19 | 00:01:24 | in a uh in a product in a funnel |
00:01:21 | 00:01:25 | um in a niche and it's something that |
00:01:24 | 00:01:26 | you know |
00:01:25 | 00:01:28 | um you know we're going to go into a lot |
00:01:26 | 00:01:29 | of detail here but at the end of the day |
00:01:28 | 00:01:32 | it's all comes down to what you're what |
00:01:29 | 00:01:33 | your emotional tie is to your actual |
00:01:32 | 00:01:34 | product and your niches i'm going to i'm |
00:01:33 | 00:01:37 | going to show you exactly what we do |
00:01:34 | 00:01:40 | when we build and launch funnels for |
00:01:37 | 00:01:41 | uh for clients and uh you know how we |
00:01:40 | 00:01:44 | how we test and how we how we cut our |
00:01:41 | 00:01:46 | losses just so you're not continuously |
00:01:44 | 00:01:48 | you know losing money um so give me one |
00:01:46 | 00:01:51 | second so make sure we are recording |
00:01:48 | 00:01:52 | we are perfect and i uh i always love to |
00:01:51 | 00:01:54 | start my insider's call |
00:01:52 | 00:01:55 | uh by giving a quick shout out so we |
00:01:54 | 00:01:59 | actually had two members |
00:01:55 | 00:02:00 | uh uh one that was uh natalya who joined |
00:01:59 | 00:02:02 | our 10 000 |
00:02:00 | 00:02:04 | per month club um recently we actually |
00:02:02 | 00:02:05 | built this funnel for her |
00:02:04 | 00:02:07 | uh which is amazing it's just absolutely |
00:02:05 | 00:02:08 | amazing when we build a funnel for |
00:02:07 | 00:02:10 | somebody we launch it for them and then |
00:02:08 | 00:02:11 | they run it and we obviously work with |
00:02:10 | 00:02:13 | them on it just to see |
00:02:11 | 00:02:15 | you know uh see the amazing things that |
00:02:13 | 00:02:15 | people do with these businesses that we |
00:02:15 | 00:02:17 | build them |
00:02:15 | 00:02:18 | absolutely amazing and then uh so she |
00:02:17 | 00:02:21 | hit the 10 000 |
00:02:18 | 00:02:22 | per month club recently here some of you |
00:02:21 | 00:02:24 | guys in the lead group probably saw that |
00:02:22 | 00:02:26 | and then mike hit our fifty thousand |
00:02:24 | 00:02:27 | dollar per month club and anytime guys |
00:02:26 | 00:02:29 | you get some uh |
00:02:27 | 00:02:30 | uh get hit to ten thousand fifty |
00:02:29 | 00:02:32 | thousand dollar or seven figure club |
00:02:30 | 00:02:33 | make sure you apply for it and you also |
00:02:32 | 00:02:36 | get into our uh |
00:02:33 | 00:02:37 | uh into our members areas into our into |
00:02:36 | 00:02:38 | our groups and |
00:02:37 | 00:02:40 | we'll send you out this amazing award uh |
00:02:38 | 00:02:41 | that we have so we have our ted this is |
00:02:40 | 00:02:43 | our ten thousand dollar per month club |
00:02:41 | 00:02:44 | fifty thousand dollar and then our seven |
00:02:43 | 00:02:45 | figure award here |
00:02:44 | 00:02:47 | uh and i love sending these out they're |
00:02:45 | 00:02:47 | just they're they're awesome and it's |
00:02:47 | 00:02:50 | just |
00:02:47 | 00:02:51 | amazing to see uh uh so many of you |
00:02:50 | 00:02:52 | taking action that's the thing you just |
00:02:51 | 00:02:54 | gotta |
00:02:52 | 00:02:56 | half the battle is taking action on this |
00:02:54 | 00:02:58 | stuff um because at the end of the day |
00:02:56 | 00:03:00 | you know nobody's gonna do the work here |
00:02:58 | 00:03:01 | for you right you have to want it for |
00:03:00 | 00:03:03 | yourself |
00:03:01 | 00:03:05 | um but let's get right into this guy so |
00:03:03 | 00:03:07 | today's topic |
00:03:05 | 00:03:08 | again not the not the most fun topic by |
00:03:07 | 00:03:10 | any means |
00:03:08 | 00:03:12 | um again i knew i knew when i came up |
00:03:10 | 00:03:13 | with this topic that not a lot of people |
00:03:12 | 00:03:14 | are going to want to show up for this |
00:03:13 | 00:03:16 | call because |
00:03:14 | 00:03:18 | it's the stuff that people don't want to |
00:03:16 | 00:03:20 | tok about um but it's so important |
00:03:18 | 00:03:21 | because you don't want to keep losing |
00:03:20 | 00:03:22 | money in business right if you keep |
00:03:21 | 00:03:23 | losing money you're going to get |
00:03:22 | 00:03:25 | discouraged you're |
00:03:23 | 00:03:27 | and you're not going to you know half |
00:03:25 | 00:03:29 | this game guys and be honest with you |
00:03:27 | 00:03:31 | is is momentum and it's hard to have |
00:03:29 | 00:03:33 | momentum when you um |
00:03:31 | 00:03:34 | when you're bleeding money right and |
00:03:33 | 00:03:35 | you're not seeing kind of like the |
00:03:34 | 00:03:37 | results even a little bit of those |
00:03:35 | 00:03:38 | results that you that you thought you'd |
00:03:37 | 00:03:40 | be seeing |
00:03:38 | 00:03:42 | um give me a second guys i had my |
00:03:40 | 00:03:44 | microphone on the wrong microphone |
00:03:42 | 00:03:46 | uh you should hear me a lot better now |
00:03:44 | 00:03:47 | let me know is my is my audio a lot |
00:03:46 | 00:03:48 | better now |
00:03:47 | 00:03:50 | uh just give me in the chat just let me |
00:03:48 | 00:03:53 | know awesome awesome |
00:03:50 | 00:03:56 | uh yeah i uh uh had um |
00:03:53 | 00:03:57 | my laptop disconnected for a while so i |
00:03:56 | 00:04:00 | just finally connected so |
00:03:57 | 00:04:01 | the mic was kind of screwy but uh yeah |
00:04:00 | 00:04:04 | the the big thing here |
00:04:01 | 00:04:06 | guys is uh just momentum right you sales |
00:04:04 | 00:04:08 | and revenue at the end of the day you |
00:04:06 | 00:04:09 | know those are the most important pieces |
00:04:08 | 00:04:10 | of your business it's what's going to |
00:04:09 | 00:04:12 | light a fire under under you to keep |
00:04:10 | 00:04:12 | going because you're seeing some results |
00:04:12 | 00:04:14 | right if you're not |
00:04:12 | 00:04:16 | you're not seeing results you're not |
00:04:14 | 00:04:17 | seeing any success um it's going to be |
00:04:16 | 00:04:18 | tough you're you're going to be |
00:04:17 | 00:04:19 | discouraged you're going to think you're |
00:04:18 | 00:04:22 | doing everything wrong trust me i've |
00:04:19 | 00:04:24 | been there done that i see it every day |
00:04:22 | 00:04:25 | across our students um you know because |
00:04:24 | 00:04:27 | again you know it's |
00:04:25 | 00:04:30 | every you know it it comes down to |
00:04:27 | 00:04:32 | having that kind of thick skin to kind |
00:04:30 | 00:04:34 | of keep pushing through this stuff |
00:04:32 | 00:04:35 | right yes i understand some people might |
00:04:34 | 00:04:37 | crush it out of the gate and |
00:04:35 | 00:04:38 | and you kind of can be envious of that |
00:04:37 | 00:04:40 | i've had those feelings you know i've |
00:04:38 | 00:04:42 | definitely been somebody that took many |
00:04:40 | 00:04:44 | years to find success |
00:04:42 | 00:04:46 | uh in this space um and that's why you |
00:04:44 | 00:04:47 | know i'm sharing this stuff with you so |
00:04:46 | 00:04:49 | you i can |
00:04:47 | 00:04:50 | shed some light on you know feeling that |
00:04:49 | 00:04:52 | you're on your own path and don't |
00:04:50 | 00:04:53 | compare yourself to anybody else okay so |
00:04:52 | 00:04:55 | here's here's kind of the strategy that |
00:04:53 | 00:04:56 | we use we're gonna go over a couple |
00:04:55 | 00:04:59 | different kind of things here |
00:04:56 | 00:05:01 | uh today so first thing the big question |
00:04:59 | 00:05:04 | is how much should you test |
00:05:01 | 00:05:05 | for your ad so typically on uh and this |
00:05:04 | 00:05:07 | comes down to what your product is so |
00:05:05 | 00:05:09 | i'm gonna give you guys an example here |
00:05:07 | 00:05:11 | with free plus shipping and these are my |
00:05:09 | 00:05:13 | favorite funnels to start out with |
00:05:11 | 00:05:14 | especially if you're a beginner if |
00:05:13 | 00:05:16 | you're just getting started if this is |
00:05:14 | 00:05:18 | your first dollar made online |
00:05:16 | 00:05:19 | just go with a free plus shipping you |
00:05:18 | 00:05:20 | can make a ton of mistakes and you'll |
00:05:19 | 00:05:22 | still make money |
00:05:20 | 00:05:24 | now a budget here and i'm tip i'm |
00:05:22 | 00:05:25 | strictly toking about facebook ads on |
00:05:24 | 00:05:26 | this video |
00:05:25 | 00:05:28 | influencer marketing is a little bit |
00:05:26 | 00:05:30 | different you can kind of |
00:05:28 | 00:05:31 | you know make your money back but it's |
00:05:30 | 00:05:33 | you know influencer marketing is |
00:05:31 | 00:05:34 | scalable it is but it takes a lot more |
00:05:33 | 00:05:36 | of your time than you know having |
00:05:34 | 00:05:38 | advertisements running for you 24 7. you |
00:05:36 | 00:05:39 | know |
00:05:38 | 00:05:41 | so we're going to be strictly toking |
00:05:39 | 00:05:43 | about facebook ad budgets here so uh as |
00:05:41 | 00:05:44 | far as facebook for any funnel that we |
00:05:43 | 00:05:47 | launch |
00:05:44 | 00:05:50 | we're typically doing 250 |
00:05:47 | 00:05:50 | right we do 250 dollars into an ad spend |
00:05:50 | 00:05:54 | now |
00:05:50 | 00:05:56 | we stripe this across right 30 a day |
00:05:54 | 00:05:57 | right so when we launch a funnel right |
00:05:56 | 00:06:00 | we are always testing in |
00:05:57 | 00:06:01 | making sure the sales are coming in um |
00:06:00 | 00:06:03 | but we're we're not going to just go and |
00:06:01 | 00:06:05 | throw a 30 250 |
00:06:03 | 00:06:07 | a day we're going to do 30 a day |
00:06:05 | 00:06:09 | typically you know across that seven day |
00:06:07 | 00:06:11 | period roughly six seven day period |
00:06:09 | 00:06:14 | whatever whatever that math comes out to |
00:06:11 | 00:06:15 | right now why do we do this well because |
00:06:14 | 00:06:17 | the first thing you have to understand |
00:06:15 | 00:06:18 | when you're testing a product it's not |
00:06:17 | 00:06:20 | and this is the mistake i see a lot of |
00:06:18 | 00:06:23 | people make is like the launch ads |
00:06:20 | 00:06:25 | they'll spend 30 dollars and they didn't |
00:06:23 | 00:06:28 | make any sales right no sales |
00:06:25 | 00:06:30 | and then the next day they turn them off |
00:06:28 | 00:06:31 | right and then you turn it off and you |
00:06:30 | 00:06:33 | say it doesn't work like this is this is |
00:06:31 | 00:06:34 | the mindset that most beginners have |
00:06:33 | 00:06:37 | right they'll come in |
00:06:34 | 00:06:38 | they'll launch the ad for 30 a day right |
00:06:37 | 00:06:40 | they'll wake up the next morning they |
00:06:38 | 00:06:41 | didn't make any sales they lost their in |
00:06:40 | 00:06:43 | the red 30 bucks |
00:06:41 | 00:06:45 | right so their next emotional reaction |
00:06:43 | 00:06:47 | is to turn off the ads |
00:06:45 | 00:06:48 | right and then you're not it's it's you |
00:06:47 | 00:06:50 | know |
00:06:48 | 00:06:51 | that's not a good enough data pool so |
00:06:50 | 00:06:53 | this is kind of like our formula that |
00:06:51 | 00:06:55 | we've been doing over the past three |
00:06:53 | 00:06:56 | four months now to kind of like rapidly |
00:06:55 | 00:06:58 | test to see hey doesn't offer convert is |
00:06:56 | 00:07:00 | an offer worth |
00:06:58 | 00:07:01 | putting more effort into and that's 250 |
00:07:00 | 00:07:03 | that's |
00:07:01 | 00:07:04 | even on a fresh pixel this is what you |
00:07:03 | 00:07:06 | want to you you typically want to aim |
00:07:04 | 00:07:08 | for 250 |
00:07:06 | 00:07:10 | 30 a day over a seven day period now the |
00:07:08 | 00:07:10 | reason i say over seven day period is |
00:07:10 | 00:07:12 | because |
00:07:10 | 00:07:13 | you know you're gonna see like something |
00:07:12 | 00:07:15 | and it's weird right like sometimes |
00:07:13 | 00:07:16 | you're gonna see that mondays are your |
00:07:15 | 00:07:18 | best days you know |
00:07:16 | 00:07:19 | saturdays are your worst days sundays |
00:07:18 | 00:07:21 | everywhere there's like there's like |
00:07:19 | 00:07:22 | this weird law of averages where it's |
00:07:21 | 00:07:23 | like |
00:07:22 | 00:07:24 | and trust me this is why you have to |
00:07:23 | 00:07:26 | give it seven days like you'll you'll |
00:07:24 | 00:07:28 | have some days where it's like oh man |
00:07:26 | 00:07:30 | like if you look at it like on a graph |
00:07:28 | 00:07:31 | right you might have like amazing sales |
00:07:30 | 00:07:33 | here and then it'll kind of dwindle here |
00:07:31 | 00:07:34 | and it'll kind of drop off and |
00:07:33 | 00:07:36 | come back and then it'll it's like this |
00:07:34 | 00:07:38 | weird graph and you have to look at it |
00:07:36 | 00:07:40 | right you have to look at the average |
00:07:38 | 00:07:42 | right because you might be on top of the |
00:07:40 | 00:07:43 | world like on day here and you know day |
00:07:42 | 00:07:44 | here |
00:07:43 | 00:07:46 | but that's not your average right |
00:07:44 | 00:07:47 | there's abnormalities in this you can't |
00:07:46 | 00:07:48 | you can't account for all the different |
00:07:47 | 00:07:50 | kinds of things happening in your |
00:07:48 | 00:07:51 | business right like the email marketing |
00:07:50 | 00:07:53 | retargeting ads |
00:07:51 | 00:07:55 | right people that just come back right |
00:07:53 | 00:07:57 | who knows how many months later |
00:07:55 | 00:07:58 | uh from an email that they saw and that |
00:07:57 | 00:07:59 | people will do that |
00:07:58 | 00:08:01 | right months later they'll open an email |
00:07:59 | 00:08:02 | and like buy from you or opt into |
00:08:01 | 00:08:04 | something so you always need to look |
00:08:02 | 00:08:05 | at this right you have to look at this |
00:08:04 | 00:08:06 | average right you don't you don't you |
00:08:05 | 00:08:08 | don't look at these |
00:08:06 | 00:08:09 | these uh these peaks right and this is |
00:08:08 | 00:08:11 | this is what i'm saying like |
00:08:09 | 00:08:13 | this is why entrepreneurship is such a |
00:08:11 | 00:08:14 | uh it's a rollercoaster because this is |
00:08:13 | 00:08:16 | what it is right it's like you have |
00:08:14 | 00:08:18 | amazing days you have like immediate |
00:08:16 | 00:08:19 | mediocre days and you have really crappy |
00:08:18 | 00:08:21 | days right but you have this is where |
00:08:19 | 00:08:24 | you have to take that emotion out of it |
00:08:21 | 00:08:25 | and you have to look at it over a a time |
00:08:24 | 00:08:27 | period and what i like to do is i like |
00:08:25 | 00:08:29 | to do it over a seven day period right |
00:08:27 | 00:08:31 | especially for any sort of a new offer |
00:08:29 | 00:08:33 | that is coming out okay now how does |
00:08:31 | 00:08:35 | those seven days look okay and |
00:08:33 | 00:08:36 | and how do i know right when to to cut |
00:08:35 | 00:08:40 | these losses |
00:08:36 | 00:08:40 | okay so let me clear clear the screen |
00:08:40 | 00:08:42 | here because we've |
00:08:40 | 00:08:44 | we've been doing a lot of these so we |
00:08:42 | 00:08:45 | know you know exactly |
00:08:44 | 00:08:48 | you know when to cut our losses all |
00:08:45 | 00:08:50 | right so again we are starting let's say |
00:08:48 | 00:08:51 | you know we'll do day number one right |
00:08:50 | 00:08:54 | we'll do day number one this is the day |
00:08:51 | 00:08:56 | we typically are launching ads |
00:08:54 | 00:08:58 | this is this is the most important uh |
00:08:56 | 00:08:59 | time frame the first three days |
00:08:58 | 00:09:01 | right these are first three days right |
00:08:59 | 00:09:02 | so we're spending roughly 30 bucks on |
00:09:01 | 00:09:04 | this day |
00:09:02 | 00:09:06 | this is the day the ads launch right |
00:09:04 | 00:09:09 | another 30 |
00:09:06 | 00:09:12 | and another 30. right now here is the |
00:09:09 | 00:09:14 | the big thing when you are doing like a |
00:09:12 | 00:09:16 | rapid testing of advertisements guys |
00:09:14 | 00:09:18 | like it's really important and and for |
00:09:16 | 00:09:20 | us like we we only have that 250 |
00:09:18 | 00:09:22 | budget that we're really testing things |
00:09:20 | 00:09:23 | on so we really need to monitor ads we |
00:09:22 | 00:09:25 | need to make sure |
00:09:23 | 00:09:27 | hey if there's an ad set in here turning |
00:09:25 | 00:09:27 | it off but we're not touching really |
00:09:27 | 00:09:31 | anything |
00:09:27 | 00:09:33 | on those first three days okay um |
00:09:31 | 00:09:34 | we do use a mixture of cbo campaigns and |
00:09:33 | 00:09:36 | ad set |
00:09:34 | 00:09:38 | uh ad set level as well we're not going |
00:09:36 | 00:09:40 | to get into that conversation now there |
00:09:38 | 00:09:41 | was a conversation recently in the elite |
00:09:40 | 00:09:42 | group about that so if you're an academy |
00:09:41 | 00:09:44 | student go back check out the lead group |
00:09:42 | 00:09:47 | there was a pretty big thread with |
00:09:44 | 00:09:48 | uh uh that that was toked about this |
00:09:47 | 00:09:50 | okay |
00:09:48 | 00:09:51 | so each of these are spending 30 a day |
00:09:50 | 00:09:53 | now here's my number |
00:09:51 | 00:09:54 | right here here's this is my number it |
00:09:53 | 00:09:56 | doesn't have to be your number but if i |
00:09:54 | 00:09:59 | spend a hundred dollars |
00:09:56 | 00:10:00 | right if i spend 100 on ads and you'll |
00:09:59 | 00:10:00 | have this and i know and you don't even |
00:10:00 | 00:10:03 | see |
00:10:00 | 00:10:04 | one sale right if you don't even see one |
00:10:03 | 00:10:06 | sale |
00:10:04 | 00:10:07 | i'm gonna i'm gonna be honest at this |
00:10:06 | 00:10:10 | point you really have to look |
00:10:07 | 00:10:11 | at a few places right and what you wanna |
00:10:10 | 00:10:14 | see |
00:10:11 | 00:10:16 | first is what is the ctr on the ad right |
00:10:14 | 00:10:19 | what's the ctr on the ad is the ctr |
00:10:16 | 00:10:22 | above that two two percent mark right |
00:10:19 | 00:10:23 | if it is right that means okay people |
00:10:22 | 00:10:25 | are interested in this ad |
00:10:23 | 00:10:26 | right they are clicking it now we have |
00:10:25 | 00:10:29 | to go look at |
00:10:26 | 00:10:30 | the uh landing page so what does the |
00:10:29 | 00:10:32 | funnel say right now we're looking at |
00:10:30 | 00:10:35 | the funnel stats right |
00:10:32 | 00:10:35 | are people opting in right are they |
00:10:35 | 00:10:38 | opt-in |
00:10:35 | 00:10:39 | opting in if people are if you're having |
00:10:38 | 00:10:41 | a good ctr |
00:10:39 | 00:10:42 | and people are clicking your ad coming |
00:10:41 | 00:10:44 | over but they're not even opting in |
00:10:42 | 00:10:46 | that means there might be an issue on |
00:10:44 | 00:10:48 | your sales page this to me tells me |
00:10:46 | 00:10:50 | that hey if i have a good ctr and people |
00:10:48 | 00:10:51 | are getting there but for some reason |
00:10:50 | 00:10:53 | not just they're just not |
00:10:51 | 00:10:55 | opting in there has to be some issue |
00:10:53 | 00:10:56 | with like is the offer not me clear it's |
00:10:55 | 00:10:58 | a value issue |
00:10:56 | 00:10:59 | right it's not it's not necessarily |
00:10:58 | 00:11:00 | something where it's like a price |
00:10:59 | 00:11:01 | objection |
00:11:00 | 00:11:03 | right because they don't even see the |
00:11:01 | 00:11:05 | price yet until they actually opt in |
00:11:03 | 00:11:07 | right so typically what we're shooting |
00:11:05 | 00:11:07 | for here on this opt-in page is if we |
00:11:07 | 00:11:10 | see |
00:11:07 | 00:11:13 | anything at that 25 or more um |
00:11:10 | 00:11:15 | opt-in rate i'm happy right for a brand |
00:11:13 | 00:11:16 | new funnel brand new pixel brand new at |
00:11:15 | 00:11:19 | all for everything anything above that |
00:11:16 | 00:11:21 | 25 opt-in this is a two-step |
00:11:19 | 00:11:23 | pretty much every funnel that i launched |
00:11:21 | 00:11:24 | is a two-step now um |
00:11:23 | 00:11:26 | so i typically recommend just do |
00:11:24 | 00:11:28 | two-step uh moving forward |
00:11:26 | 00:11:30 | um unless you there's some specific |
00:11:28 | 00:11:31 | reasons that you uh that you want to do |
00:11:30 | 00:11:33 | a uh |
00:11:31 | 00:11:36 | you know the opt-in page to order form |
00:11:33 | 00:11:39 | so on the order form now |
00:11:36 | 00:11:40 | right what we're shooting for here is at |
00:11:39 | 00:11:41 | least and this is a beginning offer |
00:11:40 | 00:11:43 | again at least |
00:11:41 | 00:11:45 | five percent conversion typically if you |
00:11:43 | 00:11:46 | can get the five percent conversion |
00:11:45 | 00:11:48 | small tweaks can get you to the ten |
00:11:46 | 00:11:50 | percent but again you're |
00:11:48 | 00:11:51 | you're trying to just validate an offer |
00:11:50 | 00:11:54 | you're validating uh the |
00:11:51 | 00:11:54 | the uh the product here right and making |
00:11:54 | 00:11:56 | sure hey |
00:11:54 | 00:11:58 | will it work on small numbers it's |
00:11:56 | 00:12:00 | another important concept |
00:11:58 | 00:12:01 | if you're if your funnel right if your |
00:12:00 | 00:12:04 | business |
00:12:01 | 00:12:05 | does not work on a small scale you're |
00:12:04 | 00:12:07 | it's probably not going to work on a big |
00:12:05 | 00:12:08 | scale the numbers don't make sense at a |
00:12:07 | 00:12:09 | small scale |
00:12:08 | 00:12:11 | your numbers will not make sense at a |
00:12:09 | 00:12:12 | large scale okay that's like |
00:12:11 | 00:12:14 | pretty important to understand if you're |
00:12:12 | 00:12:16 | if you're trying to you know think that |
00:12:14 | 00:12:18 | hey more sales are going to save your |
00:12:16 | 00:12:19 | margin or something like that i'm |
00:12:18 | 00:12:21 | telling you that's so |
00:12:19 | 00:12:22 | false i'm telling you as you scale your |
00:12:21 | 00:12:24 | business your expenses will go |
00:12:22 | 00:12:26 | up you'll have higher more team members |
00:12:24 | 00:12:28 | your your people will be taking more |
00:12:26 | 00:12:28 | time right you're advertising obviously |
00:12:28 | 00:12:30 | we'll call up |
00:12:28 | 00:12:31 | and a whole bunch of miscellaneous |
00:12:30 | 00:12:33 | things right like even all your |
00:12:31 | 00:12:35 | software's that you use are going to |
00:12:33 | 00:12:36 | start charging you more like your active |
00:12:35 | 00:12:37 | campaign or |
00:12:36 | 00:12:38 | click funnels or whatever you're using |
00:12:37 | 00:12:40 | they're gonna start charging you more |
00:12:38 | 00:12:42 | right because you're using it more |
00:12:40 | 00:12:43 | right so this is what we're typically |
00:12:42 | 00:12:46 | looking for opt-in |
00:12:43 | 00:12:48 | 25 order form five percent i don't care |
00:12:46 | 00:12:50 | about the otos when i'm |
00:12:48 | 00:12:51 | doing a seven-day launch i i'm not i |
00:12:50 | 00:12:54 | don't care about the oto so |
00:12:51 | 00:12:55 | don't even worry about the oto right so |
00:12:54 | 00:12:58 | this keeps it very simple when you're |
00:12:55 | 00:13:01 | testing a new offer right |
00:12:58 | 00:13:03 | is your ctr good is the cta if it's not |
00:13:01 | 00:13:05 | okay so now let's let's kind of like map |
00:13:03 | 00:13:08 | this out so we have it all kind of clear |
00:13:05 | 00:13:08 | right ctr if it's under that two percent |
00:13:08 | 00:13:11 | mark |
00:13:08 | 00:13:12 | this means that i'm gonna be honest it's |
00:13:11 | 00:13:14 | typically gonna be |
00:13:12 | 00:13:16 | your creative right it's not stopping |
00:13:14 | 00:13:17 | the scroll enough right the copy is |
00:13:16 | 00:13:20 | important |
00:13:17 | 00:13:22 | in your uh in your ad but if you have a |
00:13:20 | 00:13:24 | good video good image that |
00:13:22 | 00:13:25 | really screams high perceived value it |
00:13:24 | 00:13:28 | should be enough |
00:13:25 | 00:13:29 | to get some purchases for you right so |
00:13:28 | 00:13:31 | typically i'm gonna say if you're |
00:13:29 | 00:13:33 | if and this is a kind of a broad |
00:13:31 | 00:13:34 | statement um if your ctr is under that |
00:13:33 | 00:13:37 | two percent mark |
00:13:34 | 00:13:37 | right get after the creative change some |
00:13:37 | 00:13:39 | new creative |
00:13:37 | 00:13:41 | typically what i'm looking for under if |
00:13:39 | 00:13:43 | we think of this as an ad set |
00:13:41 | 00:13:44 | i'm shooting for at least three i'm |
00:13:43 | 00:13:47 | shooting for at least |
00:13:44 | 00:13:48 | three pieces of creative here right so |
00:13:47 | 00:13:50 | one two |
00:13:48 | 00:13:52 | three wrote it backwards but uh one two |
00:13:50 | 00:13:53 | three right we're looking for |
00:13:52 | 00:13:55 | each a different image each a different |
00:13:53 | 00:13:56 | video or one video two images doesn't |
00:13:55 | 00:13:58 | really matter |
00:13:56 | 00:13:59 | right but at least three pieces of |
00:13:58 | 00:14:01 | creative for you |
00:13:59 | 00:14:02 | for you to start out with okay very |
00:14:01 | 00:14:05 | important okay |
00:14:02 | 00:14:05 | so that's the that's the for the ctr |
00:14:05 | 00:14:08 | okay if |
00:14:05 | 00:14:10 | if by day three or even if typic you |
00:14:08 | 00:14:10 | know we've been doing this for so long |
00:14:10 | 00:14:13 | now i |
00:14:10 | 00:14:15 | will know by like day one um of |
00:14:13 | 00:14:16 | launching ads hey that the ctr is bad |
00:14:15 | 00:14:17 | and we'll make those tweaks but |
00:14:16 | 00:14:19 | if you're just getting started give it a |
00:14:17 | 00:14:21 | couple days so you can kind of monitor |
00:14:19 | 00:14:23 | of course go in there every single day |
00:14:21 | 00:14:25 | first to see any red flags okay so this |
00:14:23 | 00:14:26 | is where you're going to see creative |
00:14:25 | 00:14:27 | and i'm trying to give you guys just a |
00:14:26 | 00:14:29 | very |
00:14:27 | 00:14:30 | specific instructions on what to test |
00:14:29 | 00:14:32 | right so |
00:14:30 | 00:14:34 | creative right look at the creative that |
00:14:32 | 00:14:37 | you have if your ctr is low |
00:14:34 | 00:14:38 | right on the funnel the opt-in page |
00:14:37 | 00:14:40 | right this is where your other |
00:14:38 | 00:14:43 | other other issue is going to come in |
00:14:40 | 00:14:47 | right is your opt-in page |
00:14:43 | 00:14:49 | right if the opt-in is not 25 |
00:14:47 | 00:14:51 | right you need to have a few things now |
00:14:49 | 00:14:54 | this is a big one right |
00:14:51 | 00:14:56 | um because we typically when we launch a |
00:14:54 | 00:14:57 | funnel we won't always put an offer |
00:14:56 | 00:14:58 | stack image together because it does |
00:14:57 | 00:15:00 | take some |
00:14:58 | 00:15:01 | resources and time to put an offer stack |
00:15:00 | 00:15:03 | image for you |
00:15:01 | 00:15:05 | but we've had funnels where we get to |
00:15:03 | 00:15:06 | day three and there has not been a sale |
00:15:05 | 00:15:08 | made and we're like man like what |
00:15:06 | 00:15:10 | what what's up with this this is a good |
00:15:08 | 00:15:12 | solid offer and then we put a |
00:15:10 | 00:15:13 | beautiful offer stack image together and |
00:15:12 | 00:15:15 | if you don't know what an offer stack |
00:15:13 | 00:15:17 | image is it's essentially like |
00:15:15 | 00:15:19 | uh you know picture you know this this |
00:15:17 | 00:15:20 | is a product right and then there's like |
00:15:19 | 00:15:22 | digital products in the background it's |
00:15:20 | 00:15:24 | like a 3d mock-up right and it just it |
00:15:22 | 00:15:26 | just shows all the products |
00:15:24 | 00:15:28 | bundle it looks like a face it look it |
00:15:26 | 00:15:28 | has uh it has all the products in like |
00:15:28 | 00:15:30 | uh |
00:15:28 | 00:15:32 | in a digital form right if you guys look |
00:15:30 | 00:15:33 | at like go insiders if you look at |
00:15:32 | 00:15:34 | inside like our offer stacks or that you |
00:15:33 | 00:15:36 | can literally just |
00:15:34 | 00:15:38 | rip it off i give you permission go use |
00:15:36 | 00:15:39 | that give it to your |
00:15:38 | 00:15:41 | designer have them create a mock-up of |
00:15:39 | 00:15:41 | your product with some digital products |
00:15:41 | 00:15:44 | right it's a |
00:15:41 | 00:15:45 | it's a visual representation of what |
00:15:44 | 00:15:47 | your customers are buying from you |
00:15:45 | 00:15:49 | okay that's that's what an offer stack |
00:15:47 | 00:15:51 | is and a good offer stack |
00:15:49 | 00:15:52 | should have a lot of high perceived |
00:15:51 | 00:15:53 | value they should see that the value is |
00:15:52 | 00:15:55 | just so high |
00:15:53 | 00:15:57 | that they they opt in and that's that's |
00:15:55 | 00:15:58 | going to be the first thing |
00:15:57 | 00:16:00 | right that we add in and offers that |
00:15:58 | 00:16:01 | because we've had this happen where by |
00:16:00 | 00:16:03 | day three no sales |
00:16:01 | 00:16:04 | and the second we put a nice offer stack |
00:16:03 | 00:16:07 | image it started working |
00:16:04 | 00:16:08 | right so little things like this other |
00:16:07 | 00:16:10 | things |
00:16:08 | 00:16:11 | is testimonials in here as well are |
00:16:10 | 00:16:13 | important now you can launch a funnel |
00:16:11 | 00:16:14 | and not have any testimonials but it's |
00:16:13 | 00:16:16 | usually worth |
00:16:14 | 00:16:17 | sprinkling a few right you want these |
00:16:16 | 00:16:18 | testimonials to be a mixture of |
00:16:17 | 00:16:20 | testimonials |
00:16:18 | 00:16:22 | for lifestyle photo right those are the |
00:16:20 | 00:16:23 | easiest to kind of kill two birds with |
00:16:22 | 00:16:24 | one stone |
00:16:23 | 00:16:26 | right so if you have like selling some |
00:16:24 | 00:16:28 | sort of jewelry or something |
00:16:26 | 00:16:30 | right you can have somebody um you know |
00:16:28 | 00:16:32 | you know wearing the jewelry giving a |
00:16:30 | 00:16:33 | quick little excerpt of a review from it |
00:16:32 | 00:16:34 | it's not about |
00:16:33 | 00:16:36 | i was toking with on the inner circle |
00:16:34 | 00:16:38 | members uh yesterday and they're like oh |
00:16:36 | 00:16:39 | how do i import reviews |
00:16:38 | 00:16:41 | into my funnel and you don't want to |
00:16:39 | 00:16:42 | import reviews into your funnel right |
00:16:41 | 00:16:45 | you want to take the best ones |
00:16:42 | 00:16:46 | four or five right that all combat |
00:16:45 | 00:16:47 | assert an objection that your customer |
00:16:46 | 00:16:48 | has |
00:16:47 | 00:16:50 | right so if everybody's toking about |
00:16:48 | 00:16:52 | hey is this crazy if your if your |
00:16:50 | 00:16:53 | customer before they buy |
00:16:52 | 00:16:55 | is thinking oh man the quality of this |
00:16:53 | 00:16:56 | is probably crap like i don't want this |
00:16:55 | 00:16:58 | right so you should probably have some |
00:16:56 | 00:16:58 | testimonials saying how great the |
00:16:58 | 00:17:00 | quality is right |
00:16:58 | 00:17:02 | it makes sense right so think about all |
00:17:00 | 00:17:04 | the objections that your customer has |
00:17:02 | 00:17:05 | and those should be testimonials |
00:17:04 | 00:17:07 | and reviews that you sprinkle throughout |
00:17:05 | 00:17:08 | the page right |
00:17:07 | 00:17:10 | so i like again i like to mix |
00:17:08 | 00:17:12 | testimonials with lifestyle imagery |
00:17:10 | 00:17:13 | that way people can see other people |
00:17:12 | 00:17:15 | wearing them they can kind of visualize |
00:17:13 | 00:17:19 | themselves there's more of a |
00:17:15 | 00:17:19 | emotional connection there |
00:17:20 | 00:17:24 | so um after the opt-in this should fix |
00:17:23 | 00:17:25 | any issues that you have here again your |
00:17:24 | 00:17:27 | page has to be |
00:17:25 | 00:17:29 | decently designed doesn't have to be |
00:17:27 | 00:17:30 | great by any means but |
00:17:29 | 00:17:33 | hitting on these kind of points will |
00:17:30 | 00:17:36 | typically should get you to that 25 |
00:17:33 | 00:17:37 | um the next part is your order form |
00:17:36 | 00:17:39 | right now the order form |
00:17:37 | 00:17:41 | this is where it gets a little bit |
00:17:39 | 00:17:41 | interesting because there's not much to |
00:17:41 | 00:17:43 | test here |
00:17:41 | 00:17:45 | right there there really isn't much to |
00:17:43 | 00:17:47 | test on an order form guys |
00:17:45 | 00:17:49 | right especially on a two-step now a |
00:17:47 | 00:17:50 | couple best practikes that you want to |
00:17:49 | 00:17:52 | have on your order form right this |
00:17:50 | 00:17:54 | this will make or break your business |
00:17:52 | 00:17:55 | you want to have the best seller |
00:17:54 | 00:17:58 | highlight and auto select |
00:17:55 | 00:18:01 | right the auto select default and |
00:17:58 | 00:18:02 | the best seller highlight from cf pro |
00:18:01 | 00:18:04 | tools free add-ons i've got youtube |
00:18:02 | 00:18:05 | videos on them they're |
00:18:04 | 00:18:07 | if you're in the academy just go to the |
00:18:05 | 00:18:09 | additional sales funnel training tab |
00:18:07 | 00:18:11 | they're in there right this is basically |
00:18:09 | 00:18:12 | you always want to have this quantity |
00:18:11 | 00:18:15 | break discount so one |
00:18:12 | 00:18:17 | two four six and eight |
00:18:15 | 00:18:18 | right those are quantity break discounts |
00:18:17 | 00:18:20 | that's what somebody sees when they get |
00:18:18 | 00:18:23 | onto your second step of your order form |
00:18:20 | 00:18:24 | you wanna always highlight this fourth |
00:18:23 | 00:18:25 | one right you always wanna highlight the |
00:18:24 | 00:18:26 | four |
00:18:25 | 00:18:28 | and then you want it auto selected so |
00:18:26 | 00:18:30 | there will always be these kind of |
00:18:28 | 00:18:31 | you know radio buttons that people can |
00:18:30 | 00:18:32 | click on on these |
00:18:31 | 00:18:34 | so you always want this one to be like |
00:18:32 | 00:18:36 | auto selected right so it's kind of |
00:18:34 | 00:18:38 | entiking people to |
00:18:36 | 00:18:39 | purchase it you would be surprised the |
00:18:38 | 00:18:41 | conversion rates that you will see on |
00:18:39 | 00:18:43 | people buying more than one unit |
00:18:41 | 00:18:44 | just with a simple add-on like this it's |
00:18:43 | 00:18:47 | absolutely crazy |
00:18:44 | 00:18:49 | okay so having the auto slug default |
00:18:47 | 00:18:51 | bestseller highlight they also makes the |
00:18:49 | 00:18:53 | page look a lot better as well |
00:18:51 | 00:18:54 | okay um obviously we're not toking |
00:18:53 | 00:18:56 | about like profit maximizers in this |
00:18:54 | 00:18:58 | like order bumps and stuff again i'm not |
00:18:56 | 00:19:00 | really care about what the order bump |
00:18:58 | 00:19:01 | converts that and the otos right now |
00:19:00 | 00:19:04 | because i'm just testing is the front |
00:19:01 | 00:19:06 | end offer good enough to scale |
00:19:04 | 00:19:08 | so a couple other things on the order |
00:19:06 | 00:19:11 | form is again |
00:19:08 | 00:19:12 | auto select default bestseller highlight |
00:19:11 | 00:19:14 | and a name |
00:19:12 | 00:19:16 | this can make or break your funnel or |
00:19:14 | 00:19:18 | your product too |
00:19:16 | 00:19:20 | do not just call your fishing lure a |
00:19:18 | 00:19:23 | fishing lure right do not just call |
00:19:20 | 00:19:24 | your your your lipstik lipstik right |
00:19:23 | 00:19:26 | you have to |
00:19:24 | 00:19:27 | name it something cool right name it |
00:19:26 | 00:19:28 | doesn't have to be like super |
00:19:27 | 00:19:30 | revolutionary but look at some of the |
00:19:28 | 00:19:31 | big products out there |
00:19:30 | 00:19:33 | right now right they all have like a |
00:19:31 | 00:19:35 | cool unique name now you don't have to |
00:19:33 | 00:19:37 | be all crazy here |
00:19:35 | 00:19:38 | right uh with your name by any means but |
00:19:37 | 00:19:40 | it needs to be like |
00:19:38 | 00:19:42 | catchy it has to be you know a high |
00:19:40 | 00:19:44 | perceived value and just |
00:19:42 | 00:19:46 | the the product having the offer right |
00:19:44 | 00:19:48 | the entire offer that you have here |
00:19:46 | 00:19:50 | give this some sort of name right the |
00:19:48 | 00:19:51 | second you can kind of give this a name |
00:19:50 | 00:19:53 | and each of these obviously will have |
00:19:51 | 00:19:55 | the name of the product on it |
00:19:53 | 00:19:56 | right that creates perceived value in |
00:19:55 | 00:19:57 | your customer's mind instead of saying |
00:19:56 | 00:19:59 | hey |
00:19:57 | 00:20:01 | get two fishing lures right nobody wants |
00:19:59 | 00:20:03 | that right um they want like two big |
00:20:01 | 00:20:05 | bass catching lures or something like |
00:20:03 | 00:20:07 | that right they want something cool |
00:20:05 | 00:20:08 | name it something uh that that you're |
00:20:07 | 00:20:10 | that your niche um |
00:20:08 | 00:20:11 | that your niche would find like high |
00:20:10 | 00:20:13 | perceived value right if you |
00:20:11 | 00:20:14 | i promise you this is like a little |
00:20:13 | 00:20:14 | thing but it can make all the difference |
00:20:14 | 00:20:17 | and |
00:20:14 | 00:20:19 | and that really that's really it as far |
00:20:17 | 00:20:21 | as what you can do on this order form |
00:20:19 | 00:20:23 | okay there's really not much else to |
00:20:21 | 00:20:24 | test here okay |
00:20:23 | 00:20:26 | the more you get into this what you're |
00:20:24 | 00:20:28 | going to realize is that |
00:20:26 | 00:20:30 | most of your your your success is going |
00:20:28 | 00:20:31 | to come from your ads |
00:20:30 | 00:20:34 | right that that's what that's where the |
00:20:31 | 00:20:36 | big thing is going to happen is is |
00:20:34 | 00:20:38 | how how are the ads performing because |
00:20:36 | 00:20:39 | the ad is what's going to |
00:20:38 | 00:20:40 | get somebody like interested they're |
00:20:39 | 00:20:41 | going to click they're going to you know |
00:20:40 | 00:20:42 | walk |
00:20:41 | 00:20:44 | you know walk to their you know their |
00:20:42 | 00:20:45 | purse or wallet and actually purchase |
00:20:44 | 00:20:47 | from you the ad |
00:20:45 | 00:20:48 | can sell them right the and this is like |
00:20:47 | 00:20:51 | a topic |
00:20:48 | 00:20:53 | for another day but it's the difference |
00:20:51 | 00:20:56 | between sales and marketing |
00:20:53 | 00:20:58 | right a lot of people think that sales |
00:20:56 | 00:21:00 | and marketing are the same thing |
00:20:58 | 00:21:01 | but they're not right the goal of |
00:21:00 | 00:21:03 | marketing |
00:21:01 | 00:21:06 | right this is important the goal of |
00:21:03 | 00:21:07 | marketing is to make the sale easy |
00:21:06 | 00:21:11 | right the goal of marketing is to make |
00:21:07 | 00:21:13 | the sale easy if you have good marketing |
00:21:11 | 00:21:14 | they should get to your page opt in by |
00:21:13 | 00:21:15 | right it at the end of the day they |
00:21:14 | 00:21:16 | don't care what it looks like the |
00:21:15 | 00:21:18 | marketing is so good |
00:21:16 | 00:21:19 | that they just come to your funnel and |
00:21:18 | 00:21:21 | they just buy from you right if your |
00:21:19 | 00:21:23 | marketing is good and that |
00:21:21 | 00:21:24 | what's the marketing right it's the |
00:21:23 | 00:21:26 | message right it's the message |
00:21:24 | 00:21:28 | right that the marketing is the message |
00:21:26 | 00:21:29 | it's the copy right in your ads it's the |
00:21:28 | 00:21:32 | creative |
00:21:29 | 00:21:33 | right does it sell it well right this is |
00:21:32 | 00:21:36 | this is a |
00:21:33 | 00:21:38 | very high level topic um but it it's |
00:21:36 | 00:21:39 | very important under really understand |
00:21:38 | 00:21:42 | this right the goal of marketing |
00:21:39 | 00:21:44 | is to make the sale easy if the person |
00:21:42 | 00:21:46 | and it goes so much deeper than that |
00:21:44 | 00:21:47 | because if somebody no |
00:21:46 | 00:21:49 | like think about your ideal buyer what |
00:21:47 | 00:21:52 | do they have to know before |
00:21:49 | 00:21:52 | they get asked to buy from you right if |
00:21:52 | 00:21:55 | they |
00:21:52 | 00:21:56 | if this person right with good marketing |
00:21:55 | 00:21:58 | right they |
00:21:56 | 00:22:00 | all your ad combats all these objections |
00:21:58 | 00:22:01 | for them right they see the value of the |
00:22:00 | 00:22:02 | offer and everything |
00:22:01 | 00:22:04 | right they're just going to come to your |
00:22:02 | 00:22:05 | funnel and buy from you they don't |
00:22:04 | 00:22:06 | they're not going to go and look through |
00:22:05 | 00:22:07 | all your testimonials right now they're |
00:22:06 | 00:22:09 | going to opt in and buy |
00:22:07 | 00:22:11 | right again the goal of marketing is to |
00:22:09 | 00:22:13 | make the sale as easy as possible |
00:22:11 | 00:22:15 | okay that's a that's a very very big |
00:22:13 | 00:22:16 | concept again that's why i'm saying a |
00:22:15 | 00:22:20 | lot of the success of your product |
00:22:16 | 00:22:22 | right will come uh will come from |
00:22:20 | 00:22:23 | uh will come from good marketing right |
00:22:22 | 00:22:26 | um so |
00:22:23 | 00:22:27 | let's get back to uh to this right so on |
00:22:26 | 00:22:29 | day number one |
00:22:27 | 00:22:30 | right we were spent usually on day |
00:22:29 | 00:22:33 | number one or two |
00:22:30 | 00:22:34 | this is where you wanna start looking at |
00:22:33 | 00:22:36 | that ctr |
00:22:34 | 00:22:38 | right this is where you can start and |
00:22:36 | 00:22:40 | and again you don't have to do it |
00:22:38 | 00:22:43 | but what i will typically recommend you |
00:22:40 | 00:22:44 | start doing it because |
00:22:43 | 00:22:46 | i'm going to be honest if you if you |
00:22:44 | 00:22:46 | look on day number one and your ctr is |
00:22:46 | 00:22:49 | like |
00:22:46 | 00:22:51 | half a percent like it two more days of |
00:22:49 | 00:22:52 | spending 60 dollars |
00:22:51 | 00:22:54 | total isn't gonna save that it's |
00:22:52 | 00:22:56 | probably a really crappy ad it's by |
00:22:54 | 00:22:57 | crappy creative and you got to just take |
00:22:56 | 00:22:58 | your emotion out of it and understand |
00:22:57 | 00:23:00 | that the ad you created |
00:22:58 | 00:23:02 | isn't good right it's not stopping the |
00:23:00 | 00:23:03 | scroll if it's not stopping the scroll |
00:23:02 | 00:23:04 | there's no chance everybody's going to |
00:23:03 | 00:23:05 | click there's no chance anybody's going |
00:23:04 | 00:23:06 | to buy |
00:23:05 | 00:23:10 | so typically right here is where you |
00:23:06 | 00:23:13 | want to be looking at the ctr regularly |
00:23:10 | 00:23:15 | okay now again |
00:23:13 | 00:23:16 | creative is going to be the big one to |
00:23:15 | 00:23:18 | test here right the copy |
00:23:16 | 00:23:20 | typically is fine but if you have good |
00:23:18 | 00:23:22 | creative a good piece of creative can |
00:23:20 | 00:23:23 | really sell your product this way you |
00:23:22 | 00:23:24 | can see some of the big video ads out |
00:23:23 | 00:23:25 | there to get millions and millions of |
00:23:24 | 00:23:26 | views they don't have any they barely |
00:23:25 | 00:23:28 | have |
00:23:26 | 00:23:29 | any copy it's like two three lines of |
00:23:28 | 00:23:30 | copy it's pushing people to watch the |
00:23:29 | 00:23:32 | video |
00:23:30 | 00:23:33 | uh to kind of educate them on on on the |
00:23:32 | 00:23:36 | product right |
00:23:33 | 00:23:37 | so again first two days what you want to |
00:23:36 | 00:23:40 | be focusing on here |
00:23:37 | 00:23:41 | right is the ctr of the ads this is what |
00:23:40 | 00:23:44 | you this will |
00:23:41 | 00:23:45 | this can save you a lot of money okay |
00:23:44 | 00:23:47 | because you can catch something real |
00:23:45 | 00:23:49 | quick and you could shut like let's say |
00:23:47 | 00:23:50 | all right let's let's see this all right |
00:23:49 | 00:23:51 | and typically cbo will do all this for |
00:23:50 | 00:23:53 | you but |
00:23:51 | 00:23:54 | um you still want to you still want to |
00:23:53 | 00:23:55 | understand this all right so let's say |
00:23:54 | 00:23:57 | you launch |
00:23:55 | 00:23:58 | you know an ad and you have a couple of |
00:23:57 | 00:24:01 | uh ad sets in here |
00:23:58 | 00:24:03 | and you come in the next day and you see |
00:24:01 | 00:24:05 | that the ctr is absolutely terrible on |
00:24:03 | 00:24:07 | two of them they're like half a percent |
00:24:05 | 00:24:09 | usually i'm just we'll just shut them |
00:24:07 | 00:24:09 | off at that point right because we we |
00:24:09 | 00:24:12 | know we |
00:24:09 | 00:24:13 | we know that there's not another day or |
00:24:12 | 00:24:14 | two three days |
00:24:13 | 00:24:16 | isn't gonna go take it from half a |
00:24:14 | 00:24:18 | percent to like |
00:24:16 | 00:24:19 | three or four percent you know what |
00:24:18 | 00:24:21 | we're aiming for right |
00:24:19 | 00:24:23 | the chances of that happening are really |
00:24:21 | 00:24:25 | really slim um even when you look at the |
00:24:23 | 00:24:25 | averages right your averages shouldn't |
00:24:25 | 00:24:28 | be |
00:24:25 | 00:24:30 | um you shouldn't have like when you look |
00:24:28 | 00:24:32 | at averages |
00:24:30 | 00:24:33 | right it shouldn't be like like my day |
00:24:32 | 00:24:35 | today is a ctr of like |
00:24:33 | 00:24:38 | you know uh five and then it's like half |
00:24:35 | 00:24:38 | a percent it doesn't it's not like a |
00:24:38 | 00:24:40 | graph like that |
00:24:38 | 00:24:41 | that's not how it works right there |
00:24:40 | 00:24:43 | should be like uh you know there's going |
00:24:41 | 00:24:44 | to be those peaks and valleys and it's |
00:24:43 | 00:24:46 | going to be like this |
00:24:44 | 00:24:47 | but then there's the average steady that |
00:24:46 | 00:24:47 | goes through that but if you're seeing |
00:24:47 | 00:24:49 | this |
00:24:47 | 00:24:51 | you're not you're typically not going to |
00:24:49 | 00:24:52 | see this peak valley peak value like |
00:24:51 | 00:24:54 | that it's it that |
00:24:52 | 00:24:56 | those kind of spikes so typically what |
00:24:54 | 00:24:59 | we'll do is turn any ads off |
00:24:56 | 00:25:01 | that have a low ctr really what we're we |
00:24:59 | 00:25:03 | know and offer and then just before we |
00:25:01 | 00:25:04 | keep going here with the places to test |
00:25:03 | 00:25:07 | if your front end offers worth |
00:25:04 | 00:25:09 | uh continuing to scale is um and this is |
00:25:07 | 00:25:10 | not to say this is a rule of thumb |
00:25:09 | 00:25:13 | this is just because we've done a lot of |
00:25:10 | 00:25:14 | these um if if we don't see sales within |
00:25:13 | 00:25:17 | the first |
00:25:14 | 00:25:18 | day or two then we know something's |
00:25:17 | 00:25:20 | typically going to be an issue |
00:25:18 | 00:25:22 | right we typically know there's going to |
00:25:20 | 00:25:24 | be an issue all right so |
00:25:22 | 00:25:25 | that's where we start looking now our |
00:25:24 | 00:25:27 | kind of cutoff |
00:25:25 | 00:25:28 | where we will change the offer we will |
00:25:27 | 00:25:31 | change around |
00:25:28 | 00:25:32 | more things is gonna be right here right |
00:25:31 | 00:25:34 | and it's typically |
00:25:32 | 00:25:37 | at a hundred dollars if at a hundred |
00:25:34 | 00:25:37 | dollars i have not made a sale through |
00:25:37 | 00:25:40 | the funnel |
00:25:37 | 00:25:42 | one to two sales if it's only one sale |
00:25:40 | 00:25:44 | i'll still be a little nervous there's |
00:25:42 | 00:25:45 | probably an issue in the ctr opt-in or |
00:25:44 | 00:25:47 | order form take rate |
00:25:45 | 00:25:48 | i'll still be a little you know |
00:25:47 | 00:25:50 | disappointed |
00:25:48 | 00:25:52 | in it but by a hundred dollars if i'm |
00:25:50 | 00:25:53 | not seeing like kind of some sales |
00:25:52 | 00:25:55 | coming in |
00:25:53 | 00:25:57 | then it's gonna go back to the it's |
00:25:55 | 00:25:59 | going to be an issue with the with the |
00:25:57 | 00:26:00 | offer most likely if ctrs look good |
00:25:59 | 00:26:01 | opt-in rate looks good and people just |
00:26:00 | 00:26:03 | aren't buying |
00:26:01 | 00:26:05 | right again look you have to reverse it |
00:26:03 | 00:26:08 | right so you spent 100. |
00:26:05 | 00:26:09 | what's the ctr what's the opt-in and |
00:26:08 | 00:26:10 | then what's the what's the order form |
00:26:09 | 00:26:11 | right |
00:26:10 | 00:26:13 | if you're not obviously if people if |
00:26:11 | 00:26:15 | your ctr is good |
00:26:13 | 00:26:16 | your opt-in rate is good and people just |
00:26:15 | 00:26:18 | aren't buying you can lower your price |
00:26:16 | 00:26:19 | and test it out you can try that out but |
00:26:18 | 00:26:21 | typically |
00:26:19 | 00:26:22 | it's gonna be that your your people just |
00:26:21 | 00:26:24 | aren't seeing what the value in the |
00:26:22 | 00:26:26 | offer is going to be |
00:26:24 | 00:26:27 | right so i i'm typically you know having |
00:26:26 | 00:26:28 | um |
00:26:27 | 00:26:30 | you know if i'm spending 100 and haven't |
00:26:28 | 00:26:31 | really made a sale yet this is where i'm |
00:26:30 | 00:26:33 | going to shut everything off |
00:26:31 | 00:26:34 | and then go back to drawing board this |
00:26:33 | 00:26:35 | is where you really have to take the |
00:26:34 | 00:26:36 | emotion out of it |
00:26:35 | 00:26:38 | another day or two is not going to save |
00:26:36 | 00:26:40 | you if you spend 100 |
00:26:38 | 00:26:41 | and you've not made one single sale yet |
00:26:40 | 00:26:45 | you have to go back to the drawing board |
00:26:41 | 00:26:48 | okay so um let's say |
00:26:45 | 00:26:50 | all right let's say that uh you um |
00:26:48 | 00:26:52 | you do have a couple sales right let's |
00:26:50 | 00:26:55 | say that you do you maybe |
00:26:52 | 00:26:56 | have you know uh a ctr is looking good |
00:26:55 | 00:26:58 | right on your ads |
00:26:56 | 00:27:00 | by day number four right your ctr is |
00:26:58 | 00:27:01 | looking good here |
00:27:00 | 00:27:03 | right let's say your opt-in rate is |
00:27:01 | 00:27:04 | decent let's say it's you know let's say |
00:27:03 | 00:27:07 | it's you know |
00:27:04 | 00:27:09 | 24 maybe you're not at that 25 exactly |
00:27:07 | 00:27:11 | your ctr is over |
00:27:09 | 00:27:12 | you know two percent right and your |
00:27:11 | 00:27:15 | order form |
00:27:12 | 00:27:17 | is roughly let's say let's just say |
00:27:15 | 00:27:19 | three percent right this to me is like |
00:27:17 | 00:27:21 | okay these are these are we can make |
00:27:19 | 00:27:22 | this work we can make start now tweaking |
00:27:21 | 00:27:24 | and testing things |
00:27:22 | 00:27:26 | out right so again your budget still |
00:27:24 | 00:27:29 | here on on day number three |
00:27:26 | 00:27:30 | is going to be at that 30 a day mark and |
00:27:29 | 00:27:30 | this is where a lot of people i think |
00:27:30 | 00:27:33 | are |
00:27:30 | 00:27:34 | get stuck because you don't necessarily |
00:27:33 | 00:27:36 | you're like okay i have good decent |
00:27:34 | 00:27:39 | stats but like how do i |
00:27:36 | 00:27:41 | how do i make these stats better in |
00:27:39 | 00:27:42 | order to uh to be able to scale right |
00:27:41 | 00:27:44 | because you want to get bumped this up a |
00:27:42 | 00:27:44 | little bit you want to bump up your your |
00:27:44 | 00:27:47 | opt-in rate |
00:27:44 | 00:27:49 | so what we're typically shooting at like |
00:27:47 | 00:27:50 | if we send a hundred dollars |
00:27:49 | 00:27:52 | right and we're seeing these kind of |
00:27:50 | 00:27:53 | stats in the funnel |
00:27:52 | 00:27:55 | right what what are some of the next |
00:27:53 | 00:27:57 | steps well again remember |
00:27:55 | 00:27:59 | this is still such a small sample size |
00:27:57 | 00:28:01 | that if i see stats like |
00:27:59 | 00:28:03 | this right percent twenty four percent |
00:28:01 | 00:28:05 | three percent |
00:28:03 | 00:28:07 | and i i don't want to make a blanket |
00:28:05 | 00:28:10 | statement but sometimes these stats are |
00:28:07 | 00:28:12 | are actually good enough because your |
00:28:10 | 00:28:14 | facebook pixel is so new |
00:28:12 | 00:28:15 | that the facebook algorithm it doesn't |
00:28:14 | 00:28:18 | know who your |
00:28:15 | 00:28:20 | buyers are yet right so at scale |
00:28:18 | 00:28:22 | right these stats right here might |
00:28:20 | 00:28:24 | actually be doubled right |
00:28:22 | 00:28:26 | maybe it'll it'll be closer to that 30 |
00:28:24 | 00:28:27 | 40 opt-in rate and your order from |
00:28:26 | 00:28:29 | closer to the 10 |
00:28:27 | 00:28:31 | mark because now you're feeding the |
00:28:29 | 00:28:33 | algorithm right the algorithm |
00:28:31 | 00:28:34 | right works better as you get more |
00:28:33 | 00:28:35 | buyers in but let's say by the time you |
00:28:34 | 00:28:37 | spend 100 |
00:28:35 | 00:28:39 | you've got five buyers right the sample |
00:28:37 | 00:28:40 | size of that is like nothing right |
00:28:39 | 00:28:42 | that's that's basically giving |
00:28:40 | 00:28:44 | facebook no data still they're still |
00:28:42 | 00:28:46 | basically throwing your ads |
00:28:44 | 00:28:48 | out there and hoping to make you sales |
00:28:46 | 00:28:50 | right so stats like this aren't bad |
00:28:48 | 00:28:52 | when you're just getting started with a |
00:28:50 | 00:28:54 | fresh offer and a fresh pixel |
00:28:52 | 00:28:56 | because again the algorithm works better |
00:28:54 | 00:28:58 | as you feed it more |
00:28:56 | 00:29:00 | customers as you give the facebook |
00:28:58 | 00:29:02 | algorithm more buyers |
00:29:00 | 00:29:03 | facebook will analyze those buyers and |
00:29:02 | 00:29:06 | serve your ads to people |
00:29:03 | 00:29:07 | most like those people okay so |
00:29:06 | 00:29:09 | uh important to understand that so |
00:29:07 | 00:29:10 | typically if i see stats like this i'm |
00:29:09 | 00:29:12 | not |
00:29:10 | 00:29:13 | i'm not gonna make like crazy changes on |
00:29:12 | 00:29:15 | day number four |
00:29:13 | 00:29:17 | right what i'm gonna be doing is just |
00:29:15 | 00:29:18 | analyzing it over the next |
00:29:17 | 00:29:20 | seven days so what we're typically |
00:29:18 | 00:29:22 | looking for here |
00:29:20 | 00:29:23 | is optimizing or we're typically looking |
00:29:22 | 00:29:26 | to optimize |
00:29:23 | 00:29:27 | the the ads that we do have that we have |
00:29:26 | 00:29:28 | going on now |
00:29:27 | 00:29:30 | you'll see guys again when we're looking |
00:29:28 | 00:29:33 | at a seven day you know |
00:29:30 | 00:29:35 | test to see if an offer is is good you |
00:29:33 | 00:29:37 | you really have to you have to be quick |
00:29:35 | 00:29:38 | with making any sort of changes in in |
00:29:37 | 00:29:39 | the uh |
00:29:38 | 00:29:41 | in the ads because that's that's what's |
00:29:39 | 00:29:43 | going to be the thing that |
00:29:41 | 00:29:44 | that's driving these a lot of these |
00:29:43 | 00:29:46 | sales it's not going to be |
00:29:44 | 00:29:48 | you know um you know it's not going to |
00:29:46 | 00:29:49 | be like the order form right |
00:29:48 | 00:29:51 | a lot of the sales are going to come |
00:29:49 | 00:29:52 | down to are people clicking the ad it's |
00:29:51 | 00:29:54 | going to be a volume right you're trying |
00:29:52 | 00:29:56 | to get as many people to this funnel as |
00:29:54 | 00:29:57 | possible in as short as period of time |
00:29:56 | 00:29:59 | as possible right so |
00:29:57 | 00:30:01 | again it comes down to the ad right you |
00:29:59 | 00:30:02 | need you need traffic right if you're |
00:30:01 | 00:30:03 | not getting traffic you're not going to |
00:30:02 | 00:30:04 | be able to see you hey the proper sample |
00:30:03 | 00:30:05 | size |
00:30:04 | 00:30:08 | okay and that comes back to another |
00:30:05 | 00:30:09 | point when you're looking at your ctr |
00:30:08 | 00:30:11 | right look at the funnel stats as well |
00:30:09 | 00:30:12 | like how many people opted in like how |
00:30:11 | 00:30:13 | many |
00:30:12 | 00:30:15 | how many opt-ins did you get how much |
00:30:13 | 00:30:17 | traffic how many unique page views did |
00:30:15 | 00:30:19 | you get right if you only got like 10 |
00:30:17 | 00:30:20 | page views or 20 page views i'm sorry to |
00:30:19 | 00:30:21 | tell you |
00:30:20 | 00:30:24 | probably don't make a decision yet |
00:30:21 | 00:30:26 | because that's like hardly anybody yet |
00:30:24 | 00:30:27 | okay so what we're what we're looking |
00:30:26 | 00:30:30 | for here |
00:30:27 | 00:30:30 | is really over the next day day and a |
00:30:30 | 00:30:33 | half |
00:30:30 | 00:30:35 | we're just i'm monitoring the ads here |
00:30:33 | 00:30:36 | right at this point we might toss in |
00:30:35 | 00:30:38 | some new creative |
00:30:36 | 00:30:40 | that we had put together and making sure |
00:30:38 | 00:30:43 | we're turning off the ones that |
00:30:40 | 00:30:45 | aren't working well okay now why are we |
00:30:43 | 00:30:48 | doing this well because |
00:30:45 | 00:30:49 | at such a small and a low budget to test |
00:30:48 | 00:30:50 | literally every single dollar counts |
00:30:49 | 00:30:52 | right |
00:30:50 | 00:30:53 | it really does you can't just have an ad |
00:30:52 | 00:30:55 | set out there running |
00:30:53 | 00:30:58 | that is just you know destroying your |
00:30:55 | 00:31:00 | budget so typically by this day four |
00:30:58 | 00:31:02 | and day five you're you're and you're |
00:31:00 | 00:31:03 | making and you've made sales at a |
00:31:02 | 00:31:05 | hundred dollars |
00:31:03 | 00:31:06 | some of these ad sets right some of |
00:31:05 | 00:31:08 | these interest groups |
00:31:06 | 00:31:09 | should start popping out to you be like |
00:31:08 | 00:31:10 | hey you know these are the winners right |
00:31:09 | 00:31:12 | these are a better one so |
00:31:10 | 00:31:13 | what we're trying to do here is test as |
00:31:12 | 00:31:15 | many of these interest groups most |
00:31:13 | 00:31:16 | likely like the winning interest group |
00:31:15 | 00:31:19 | as possible right so |
00:31:16 | 00:31:20 | let's say you know we had you know two |
00:31:19 | 00:31:21 | of these are performing well |
00:31:20 | 00:31:24 | and then this one is just kind of you |
00:31:21 | 00:31:26 | know not do not doing it for us |
00:31:24 | 00:31:28 | right so we will shut this one off and |
00:31:26 | 00:31:30 | then in addition to that we will launch |
00:31:28 | 00:31:31 | a new one now this one will be an |
00:31:30 | 00:31:32 | entirely new interest group now you |
00:31:31 | 00:31:34 | might be wondering well how do i know |
00:31:32 | 00:31:34 | that this next interest group that i |
00:31:34 | 00:31:38 | pick out |
00:31:34 | 00:31:40 | is going to be uh you know worth testing |
00:31:38 | 00:31:42 | how do i know well you know i use |
00:31:40 | 00:31:42 | audience insights a lot but the way i |
00:31:42 | 00:31:45 | like to |
00:31:42 | 00:31:47 | test out new ones new interest groups is |
00:31:45 | 00:31:49 | i will |
00:31:47 | 00:31:51 | go back and look at the interest group |
00:31:49 | 00:31:52 | that is working well already so let's |
00:31:51 | 00:31:53 | say we have two interest groups that are |
00:31:52 | 00:31:55 | working well already |
00:31:53 | 00:31:57 | i will just take the one that's working |
00:31:55 | 00:31:58 | the best out of the two there's gonna be |
00:31:57 | 00:32:00 | one that's performing better |
00:31:58 | 00:32:02 | i will load that up into audience |
00:32:00 | 00:32:05 | insights that specific interest |
00:32:02 | 00:32:05 | group and then i'm going to go to the uh |
00:32:05 | 00:32:07 | the |
00:32:05 | 00:32:09 | the affinity section of the audience |
00:32:07 | 00:32:10 | insights and typically it's going to |
00:32:09 | 00:32:13 | give your top |
00:32:10 | 00:32:16 | 10 uh pages uh interests |
00:32:13 | 00:32:17 | that are most like that interest group |
00:32:16 | 00:32:18 | okay so it's a call it's an affinity |
00:32:17 | 00:32:21 | section you'll see that just |
00:32:18 | 00:32:22 | rank it by top ten grab the top one from |
00:32:21 | 00:32:23 | there and that's |
00:32:22 | 00:32:24 | gonna be that literally that's that's |
00:32:23 | 00:32:26 | gonna be the one that you wanna test |
00:32:24 | 00:32:28 | here if it's targetable if it's not |
00:32:26 | 00:32:29 | targetable just go down the list but |
00:32:28 | 00:32:30 | usually you want to just grab the most |
00:32:29 | 00:32:34 | like interest groups |
00:32:30 | 00:32:35 | like these okay so again it's heavy |
00:32:34 | 00:32:38 | monitoring these specific days |
00:32:35 | 00:32:41 | right here okay so to kind of summarize |
00:32:38 | 00:32:43 | everything okay just to summarize |
00:32:41 | 00:32:45 | everything that we've discussed |
00:32:43 | 00:32:46 | if you've spent like and this is you |
00:32:45 | 00:32:48 | know this is my rule of thumb i don't |
00:32:46 | 00:32:50 | want you to necessarily |
00:32:48 | 00:32:51 | have to do this if you're just getting |
00:32:50 | 00:32:53 | started you might spend 100 |
00:32:51 | 00:32:54 | and not make a sale and your offer is |
00:32:53 | 00:32:56 | still good but |
00:32:54 | 00:32:58 | you want to get somebody to take a look |
00:32:56 | 00:33:00 | at it right post it in our ecommerce |
00:32:58 | 00:33:00 | empire builders group if you're a |
00:33:00 | 00:33:03 | student |
00:33:00 | 00:33:04 | ask for help um because it might not be |
00:33:03 | 00:33:06 | your offer right |
00:33:04 | 00:33:07 | you but you have to get somebody else to |
00:33:06 | 00:33:09 | look at it because you're too |
00:33:07 | 00:33:11 | emotionally tied up into it |
00:33:09 | 00:33:13 | right so typically if i spend a hundred |
00:33:11 | 00:33:16 | dollars |
00:33:13 | 00:33:19 | with on by day three |
00:33:16 | 00:33:19 | and i don't see a sale then i'm gonna |
00:33:19 | 00:33:21 | shut it |
00:33:19 | 00:33:23 | shut it off right i'm gonna i'm gonna |
00:33:21 | 00:33:24 | shut all the ads i'm gonna shut off the |
00:33:23 | 00:33:26 | ads off i'm going to shut the ads off |
00:33:24 | 00:33:28 | right because at this point |
00:33:26 | 00:33:29 | what we're going to do right is we're |
00:33:28 | 00:33:31 | going to just go and find a different |
00:33:29 | 00:33:34 | front end product right that's that's |
00:33:31 | 00:33:35 | that's it's as simple as that right |
00:33:34 | 00:33:36 | we're not going to go and change the |
00:33:35 | 00:33:37 | otos we're not going to change the order |
00:33:36 | 00:33:38 | bump we're not going to change any |
00:33:37 | 00:33:40 | continuity or anything |
00:33:38 | 00:33:42 | we're simply going to go and change |
00:33:40 | 00:33:44 | around the actual offer itself right |
00:33:42 | 00:33:47 | just that front facing |
00:33:44 | 00:33:47 | offer okay now again what i recommend |
00:33:47 | 00:33:49 | you do |
00:33:47 | 00:33:51 | is because for us like we've been doing |
00:33:49 | 00:33:54 | it for a long time now |
00:33:51 | 00:33:56 | that we can kind of we know like hey on |
00:33:54 | 00:33:57 | the first day if we're not making a sale |
00:33:56 | 00:33:59 | or second day that |
00:33:57 | 00:34:01 | everything's not looking good right we |
00:33:59 | 00:34:03 | can we know how to make that |
00:34:01 | 00:34:04 | that that adjustment very very quickly |
00:34:03 | 00:34:06 | right |
00:34:04 | 00:34:08 | so what i recommend you do is if you're |
00:34:06 | 00:34:10 | you know a student not student whatever |
00:34:08 | 00:34:11 | post in a group you need you're going to |
00:34:10 | 00:34:13 | need somebody to take a look and and |
00:34:11 | 00:34:15 | give you some advice right and that's |
00:34:13 | 00:34:17 | unbiased right and that's why it's |
00:34:15 | 00:34:18 | important to be part of a mastermind or |
00:34:17 | 00:34:21 | you know a group that people actually |
00:34:18 | 00:34:23 | help you with um because if you |
00:34:21 | 00:34:24 | if you just think hey like in some cases |
00:34:23 | 00:34:25 | if you're just getting started i try to |
00:34:24 | 00:34:28 | take myself back |
00:34:25 | 00:34:29 | to to that is like you have to take it |
00:34:28 | 00:34:31 | as an un |
00:34:29 | 00:34:34 | you know you need like an unbiased |
00:34:31 | 00:34:35 | opinion about your offer like is the |
00:34:34 | 00:34:36 | actual offer good because you |
00:34:35 | 00:34:38 | you're probably gonna say of course my |
00:34:36 | 00:34:39 | offer is good right i put a lot of |
00:34:38 | 00:34:41 | effort into this offer but then like |
00:34:39 | 00:34:43 | somebody might just be like it's |
00:34:41 | 00:34:45 | actually pretty bad this offer right so |
00:34:43 | 00:34:46 | even go ask like a friend or family be |
00:34:45 | 00:34:48 | like hey you know what here's my here's |
00:34:46 | 00:34:50 | my entire offer |
00:34:48 | 00:34:52 | right like what is what is it what does |
00:34:50 | 00:34:53 | it look like and if and here's the value |
00:34:52 | 00:34:56 | would you pay you know |
00:34:53 | 00:34:57 | 10 bucks for this right and if people |
00:34:56 | 00:34:59 | are like uh i don't know |
00:34:57 | 00:35:00 | and and be be careful with this if you |
00:34:59 | 00:35:00 | ask friends and family you really need |
00:35:00 | 00:35:03 | an |
00:35:00 | 00:35:05 | unbiased opinion i always i always say |
00:35:03 | 00:35:07 | let people vote with their wallet |
00:35:05 | 00:35:09 | right if somebody just says oh yeah yeah |
00:35:07 | 00:35:10 | i'd pay 10 bucks for that we'll be like |
00:35:09 | 00:35:12 | okay we'll pay 10 bucks for it |
00:35:10 | 00:35:14 | all right so you know it's one of those |
00:35:12 | 00:35:16 | things where it's like people you know |
00:35:14 | 00:35:18 | you you need that unbiased opinion |
00:35:16 | 00:35:19 | right we whenever we create offers it's |
00:35:18 | 00:35:21 | like you give |
00:35:19 | 00:35:23 | almost until it's like man i wish i |
00:35:21 | 00:35:25 | didn't have to give that |
00:35:23 | 00:35:26 | but i have to right because you know |
00:35:25 | 00:35:27 | that's going to be the make or break |
00:35:26 | 00:35:29 | right so typically |
00:35:27 | 00:35:30 | if you're in your comfort zone with your |
00:35:29 | 00:35:32 | offer that you put together and you're |
00:35:30 | 00:35:33 | like oh yeah here's an offer and you're |
00:35:32 | 00:35:34 | saying |
00:35:33 | 00:35:36 | you probably didn't put much effort into |
00:35:34 | 00:35:36 | it but when you put an offer together |
00:35:36 | 00:35:38 | and you're like |
00:35:36 | 00:35:41 | man like i put a lot of effort into this |
00:35:38 | 00:35:43 | man the value in this is just insane |
00:35:41 | 00:35:44 | um and and you really believe if you're |
00:35:43 | 00:35:46 | truly if you have that conviction |
00:35:44 | 00:35:48 | where it's like hey you know what like |
00:35:46 | 00:35:50 | this offer is so good it's literally |
00:35:48 | 00:35:53 | insane for people not to take it |
00:35:50 | 00:35:56 | right then it it's a done deal right |
00:35:53 | 00:35:59 | like when we did our offer for uh |
00:35:56 | 00:36:01 | for um for our funnel build right |
00:35:59 | 00:36:02 | like we were like you think we wanted to |
00:36:01 | 00:36:04 | do it no i was like |
00:36:02 | 00:36:06 | no it's going to be a pain in the butt |
00:36:04 | 00:36:06 | but you know we did the thing that we |
00:36:06 | 00:36:08 | didn't want to do |
00:36:06 | 00:36:10 | right so what did we do well okay we'll |
00:36:08 | 00:36:12 | build build your entire |
00:36:10 | 00:36:14 | sales funnel we'll build in the whole |
00:36:12 | 00:36:16 | thing right well we'll more than just |
00:36:14 | 00:36:17 | build it for you what if we launched it |
00:36:16 | 00:36:18 | for you right what if we spent our own |
00:36:17 | 00:36:21 | money |
00:36:18 | 00:36:21 | to actually drive traffic to your to uh |
00:36:21 | 00:36:23 | uh |
00:36:21 | 00:36:25 | to your funnel right what if we did |
00:36:23 | 00:36:27 | literally everything a to z for this |
00:36:25 | 00:36:29 | right and that's like a huge undertaking |
00:36:27 | 00:36:30 | for us right because there's a lot of |
00:36:29 | 00:36:32 | effort and time that gets put into this |
00:36:30 | 00:36:32 | but you have to go and do those things |
00:36:32 | 00:36:34 | right |
00:36:32 | 00:36:36 | if you really put that effort into your |
00:36:34 | 00:36:37 | offer and you don't have to put like a |
00:36:36 | 00:36:38 | crazy offer like this together |
00:36:37 | 00:36:40 | with a free plus shipping offer it's |
00:36:38 | 00:36:41 | easy that's what i'm saying it's the |
00:36:40 | 00:36:42 | best thing to get started right let's |
00:36:41 | 00:36:44 | say you have a fishing lure |
00:36:42 | 00:36:46 | right right you're selling your your |
00:36:44 | 00:36:47 | fishing lure right what else in there |
00:36:46 | 00:36:50 | can you can you give them |
00:36:47 | 00:36:51 | right you go back to the go back to the |
00:36:50 | 00:36:53 | niche what do what do |
00:36:51 | 00:36:55 | your what does your niche want right |
00:36:53 | 00:36:55 | well they probably want you know uh you |
00:36:55 | 00:36:57 | know uh |
00:36:55 | 00:36:59 | they want probably a tutorial on how to |
00:36:57 | 00:37:01 | use this uh this |
00:36:59 | 00:37:02 | uh this bait to catch fish right big |
00:37:01 | 00:37:03 | fish |
00:37:02 | 00:37:04 | right they're gonna want that right |
00:37:03 | 00:37:05 | because a lot of these they might have |
00:37:04 | 00:37:06 | so many different kinds of baits they |
00:37:05 | 00:37:08 | don't know how to use it they don't know |
00:37:06 | 00:37:10 | what water temperature |
00:37:08 | 00:37:11 | or time of day to use it best right they |
00:37:10 | 00:37:12 | might want to know how to tie it |
00:37:11 | 00:37:14 | properly |
00:37:12 | 00:37:15 | right there's you don't have to put a |
00:37:14 | 00:37:16 | ton of it these can all be digital |
00:37:15 | 00:37:17 | products |
00:37:16 | 00:37:20 | it's just to put a little bit of effort |
00:37:17 | 00:37:21 | into them and then like i said |
00:37:20 | 00:37:22 | when you put this out into the world |
00:37:21 | 00:37:24 | right and you you spend a hundred |
00:37:22 | 00:37:26 | dollars you don't make any sales |
00:37:24 | 00:37:27 | get a second opinion on it post in a |
00:37:26 | 00:37:30 | free group post in a |
00:37:27 | 00:37:31 | group wherever you're in right and see |
00:37:30 | 00:37:33 | what their opinion is |
00:37:31 | 00:37:34 | okay and that'll help you that'll help |
00:37:33 | 00:37:36 | you out tremendously |
00:37:34 | 00:37:38 | but like i said typically if i spend 100 |
00:37:36 | 00:37:40 | and i'm not seeing sales by that point |
00:37:38 | 00:37:42 | um then i'm going to cut my losses right |
00:37:40 | 00:37:44 | but i can almost tell you the people |
00:37:42 | 00:37:45 | that put massive effort into their offer |
00:37:44 | 00:37:47 | this doesn't happen to |
00:37:45 | 00:37:49 | i can i literally it does not happen |
00:37:47 | 00:37:50 | because when you believe in your offer |
00:37:49 | 00:37:51 | and most |
00:37:50 | 00:37:53 | people the problem is you don't believe |
00:37:51 | 00:37:55 | in your offer enough uh |
00:37:53 | 00:37:56 | to to really be like hey you what are |
00:37:55 | 00:37:58 | like if you if you're putting |
00:37:56 | 00:38:00 | your this message and this offer out |
00:37:58 | 00:38:02 | there and you're like man like |
00:38:00 | 00:38:03 | people are crazy for not buying this |
00:38:02 | 00:38:04 | then you know it's a good offer right |
00:38:03 | 00:38:05 | you but you have to believe in this |
00:38:04 | 00:38:07 | offer |
00:38:05 | 00:38:08 | yourself all right so guys i hope you |
00:38:07 | 00:38:10 | enjoyed uh |
00:38:08 | 00:38:11 | uh today's insider's call i know we went |
00:38:10 | 00:38:13 | over a lot of stuff |
00:38:11 | 00:38:15 | uh in regards to testing your product |
00:38:13 | 00:38:16 | the biggest thing is to take your |
00:38:15 | 00:38:19 | emotion out of it right |
00:38:16 | 00:38:20 | um you know when you look at these kind |
00:38:19 | 00:38:22 | of numbers |
00:38:20 | 00:38:23 | and stuff it's easy to be like oh man |
00:38:22 | 00:38:24 | like now this stuff is working for me |
00:38:23 | 00:38:27 | xyz |
00:38:24 | 00:38:28 | right but just take it step by step |
00:38:27 | 00:38:31 | right |
00:38:28 | 00:38:32 | the kind of my my uh my logical approach |
00:38:31 | 00:38:34 | to it is |
00:38:32 | 00:38:35 | okay let's start at the ad right because |
00:38:34 | 00:38:35 | if you're if people aren't clicking your |
00:38:35 | 00:38:37 | ad |
00:38:35 | 00:38:39 | they're not even stopping to look at |
00:38:37 | 00:38:40 | your ad then you're |
00:38:39 | 00:38:42 | the everything else does not matter the |
00:38:40 | 00:38:44 | offer doesn't matter the the |
00:38:42 | 00:38:45 | nothing like the funnel doesn't matter |
00:38:44 | 00:38:47 | none of it matters |
00:38:45 | 00:38:50 | okay so take it take a step back okay |
00:38:47 | 00:38:52 | what's my ctr is my ctr crappy okay |
00:38:50 | 00:38:53 | let's try out some new creative okay is |
00:38:52 | 00:38:54 | my ctr good |
00:38:53 | 00:38:56 | okay let's move on to the next thing now |
00:38:54 | 00:38:58 | let's go to the opt-in page what's my |
00:38:56 | 00:39:00 | opt-in rate right is my opt-in rate |
00:38:58 | 00:39:00 | crappy okay that means that your offer |
00:39:00 | 00:39:02 | probably |
00:39:00 | 00:39:04 | uh isn't shown in a high perceived value |
00:39:02 | 00:39:05 | way right people are stopping the scroll |
00:39:04 | 00:39:06 | they're interested they're just not |
00:39:05 | 00:39:08 | opting in |
00:39:06 | 00:39:09 | right put a nice offer stack image |
00:39:08 | 00:39:10 | together showing a nice graphical |
00:39:09 | 00:39:11 | representation |
00:39:10 | 00:39:13 | of everything that they're going to be |
00:39:11 | 00:39:15 | getting with your specific offer |
00:39:13 | 00:39:17 | right put some lifestyle images in there |
00:39:15 | 00:39:19 | mixed in with the testimonials as well |
00:39:17 | 00:39:22 | showing other people getting the result |
00:39:19 | 00:39:24 | of your product as well and if you let's |
00:39:22 | 00:39:25 | say your opt-in rate is good okay add a |
00:39:24 | 00:39:27 | couple things onto the order form |
00:39:25 | 00:39:30 | right best seller highlight auto select |
00:39:27 | 00:39:30 | default you can also at this point if |
00:39:30 | 00:39:32 | you |
00:39:30 | 00:39:34 | if you do have a good ctr good optima |
00:39:32 | 00:39:36 | but people just aren't buying |
00:39:34 | 00:39:38 | right an easy one to just test and i |
00:39:36 | 00:39:38 | typically do not like to split test on |
00:39:38 | 00:39:40 | price |
00:39:38 | 00:39:42 | first thing but if you do have a healthy |
00:39:40 | 00:39:45 | margin already |
00:39:42 | 00:39:47 | right a small tweak in a dollar |
00:39:45 | 00:39:49 | by lowering your price by even a dollar |
00:39:47 | 00:39:51 | can make a drastik difference |
00:39:49 | 00:39:53 | in the perceived value of your offer and |
00:39:51 | 00:39:54 | what people will be willing to part with |
00:39:53 | 00:39:56 | for your specific |
00:39:54 | 00:39:57 | offer right just think of it as a funnel |
00:39:56 | 00:39:58 | it really is it's like hey what's the |
00:39:57 | 00:40:00 | ctr |
00:39:58 | 00:40:01 | then are they clicking are they stopping |
00:40:00 | 00:40:03 | the scroll right |
00:40:01 | 00:40:04 | what's the opt-in what's the order form |
00:40:03 | 00:40:07 | and if you spend roughly |
00:40:04 | 00:40:09 | that hundred bucks um typically i'm just |
00:40:07 | 00:40:11 | gonna i'm gonna you know 100 200 bucks |
00:40:09 | 00:40:11 | i'm going to typically cut the losses at |
00:40:11 | 00:40:13 | that point |
00:40:11 | 00:40:15 | about the specific product so guys i |
00:40:13 | 00:40:16 | hope you enjoyed today's insider's call |
00:40:15 | 00:40:23 | we'll have this recording for you guys |
00:40:16 | 00:40:23 | up here shortly |
Read More
- 2 NEW Ways To Find Aliexpress Winning Dropshipping Products! (Product Research)
- How To Create an Ebook and Sell it Online FAST & EASY (Complete Step-by-Step)
- 7 Figure Store SELLING Shoe Laces?? One Product Dropshipping Case Study
- Revealing My $10K DIGITAL Product FUNNEL!! (Promote & Sell Ebooks & Info EASY)
- DON'T GET SUED DROPSHIPPING! How To Protect Your Ecommerce Business With An LLC!
- Revealing My 100,000/Mo Passive Income Strategies! (Make Money Online)
- Facebook JUST Killed Dropshippers for Good! [iOS15 Impact]
- I bought Graham Stephans NEW Coffee Brand...
- Why Amazon Sellers Are GOING To FAIL Before They Start | Amazon FBA Review
- Floyd Mayweather Promoting This 7 Figure Ecom Brand! [Behind The Scenes]