#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

Where Bookkeepers Can Rank in Google & Get Clients

Published on: December 6 2022 by FeedbackWrench

Where Bookkeepers Can Rank in Google & Get Clients

Where Bookkeepers Can Rank in Google & Get Clients

hey everybody rob sat rob sachin from
feedback wrench we're gonna jump into
what does a search engine result page or
a serp
serp look like for a bookkeeping
business accounting business and cpa
business so uh again my name is rob from
feedback ranch we help make the web your
best employee really what we do is we
help you do really four things and this
is what we're all about as one helping
with writing and messaging two custom
website design three paid ads and lead
generation and four search engine
optimization so if you're an accountant
bookkeeper or tax professional one of
the things that you need to understand
are the two different types of searches
that can happen so first off um people
are gonna search bookkeepers near me
that's a big search and that's a huge
search and this is called a search
engine result page or a serp serp and
for a bookkeeping firm accounting firm
if you're doing this outsourced
accounting model that i tok about all
the time here's what you need to
understand that there's kind of two
types of searches that are going to
happen first off if we go back to google
we can contrast what i just did i said
bookkeepers near me and this serp is
going to look a little bit different
than if i just type bookkeeping
services
and here's the way it's going to look ah
it looks fairly similar so up on the top
here you're going to want to know that
google ads are very prominent so up here
this is a google ad
and this is the main advertisement the
other thing that you're going to see is
there's some sort of download which i
actually haven't seen that before and
this is purse person iv.com then these
are snippets that are included in that
paid search advertising the second thing
that you're going to see is called the
local
returner the local snippet the three
pack the map pack basically what you're
seeing here are google my business
profiles and google's trying to serve up
the most prominent authoritative and
trustworthy solution in proportion to
where the searcher is now on this map if
you can see this whole thing i'm down
here and it's showing me people in about
a 30 mile radius so this local snap pack
or this local search results really
important right here what you'll see is
there's a company called valley tax and
accounting
who is running a paid search
advertisement in fact i bet they're
towards the bottom here so we got to see
where their normal ad pops up so there
they are they're fourth on the bottom so
on the top you always have google ads
right here and then we also have google
ads towards the bottom
and on the bottom here that's valley tax
and accounting but their ad they're
within a 30 mile rate radius of us and
they've attached what's called the
location extension they're a local small
business with a google my business
within and i'm within their their radius
here and what's happened is they have
had their google my business pop-up now
i always look at this and just laugh
they have one review they actually have
multiple google my businesses i think
they've been doing a
a pretty bad job actually but um here's
my old firm nuance financial tax in the
county has 147 reviews and then we've
got 120 from prudence accountants these
guys have been chasing really hard after
what we did at nuance but that's the
second part of the serp so on the top
paid ad then you have the local snippet
and now these are rich results um that
you can see it and you know how much
should a bookkeeper charge per hour how
do i find a good bookkeeper and what
it's doing is it's trying to answer all
sorts of questions about this but then
the next thing you're going to find
is yelp thumbtack thumbtack
bark.comthurvo.com which i think it
sounds like i have a lisp
upwork.com upwork.com indeed quickbooks
into it so basically these first five
results here in the where a normal
organic result would be these are
third-party aggregators they're
incredibly difficult to get past and to
rank above
small businesses need to focus on their
google my business and probably a paid
search ad and then underneath the third
party aggregators now all of a sudden we
have quickbooks
and then underneath that we have one
local accountant
oc lcpa and
boy i'm sure they've done some stuff for
their seo usually what it is is that
they've um
they've been there for a long time is
usually what it is but that's one local
result and then we have google ads again
so just a quick breakdown of what we're
seeing on the serp or the search engine
result page is the google ad the search
now you'll see as you add services onto
it rather than bookkeepers near me we
have bookkeeping services
now
you'll notike that there's a little bit
different google ad that's occurring
here it's more of a you know
backoffice.com
sparrowbookkeepingservices.com
it's easier for the big third party
aggregator or the big nationals to show
up you still have the the
local snippet but this could go away
sometime
and then
you'll see that the organic results are
no longer filled with third-party
aggregators but now they're filled with
bench dot co accounting department com
in in a series of regular organic search
results right so that those are the the
big things to pay attention to now the
other thing you should look at is when
you're in youtube um best bookkeeping
business or bookkeeping services right
um well maybe we'll take off the best
and just put bookkeeping services this
is another very important
search engine to look at so you've got a
couple of these folks um and right here
we've got bench dot co this is a big one
big for accounting firms but i'm telling
you if you create content here we would
be able to show up with a youtube
discovery ad if someone were doing it in
my area but they are not now the other
search result that you got to pay
attention to is on bing.com and even now
we're getting duckduckgo.com
and if you look at bing this bookkeeping
services
big old bing ad
we have bing ad bing ad
and then
youtube videos
and now we have a breakdown of different
services that are available
and there's no local snippet here but
if you were to put bookkeeping services
near me suddenly what we should see
is their local google my business but
they really don't have it here's a yelp
and you can see it's quite a bit
different on bing and then in duckduckgo
bookkeeping services near me
services near me this is a different
type of serp or search engine result
page
boom you do have a map pack now this is
pulling apple and this is all part of
your search engine optimization there's
things you need to do but that's just a
quick breakdown folks that's what the
search engine result pages look like if
you're looking for a an organization
that can help you get more clients for
your bookkeeping accounting and tax firm
boy head to on feedback rancher go to
websites for accountants and i've got
videos walking you through everything
that we do and i tell you what we'd love
to earn your business good luck god
bless we'll tok to you later