where on youtube can trueview video discovery ads run?
Published on: January 13 2023 by pipiads
Table of Contents About where on youtube can trueview video discovery ads run?
- YouTube TrueView Video Discovery Ads Tutorial - TrueView Discovery Ads Explained
- How To Create YouTube TrueView Video Discovery Ads
- YouTube TrueView Ads Explained - YouTube TrueView In-Stream Ads and Video Discovery Ads
- YouTube Video Discovery Ads - TrueView Video Discovery Ads Setup
- Google Ads Tutorial 2021 | Youtube TrueView Discovery ads | TrueView Video Discovery Ads Setup
- What Are YouTube Instream and Discovery Ads
YouTube TrueView Video Discovery Ads Tutorial - TrueView Discovery Ads Explained
all right, what's up everyone. welcome to the Surfside PPC YouTube channel. today I'm going to be going over YouTube video discovery ads. so video discovery ads are not one of the video ad formats that shows during a video or anything like that. they actually show in youtube search results and they show alongside other YouTube videos. so you're gonna end up running these campaigns using your Google Ads account. so I'm gonna show you how to create the campaign, but first I want to show you a couple of examples. so the first one is in YouTube's search results. so let's just say you go to YouTube, you type something in the top. what's gonna happen is there's gonna be an advertisement that appears right here at the bottom and this is a YouTube video discovery ad right here. so it's the advertisement here is from order metrics as the ultimate profit dashboard for e-commerce. so they just have a quick 1 minute 50 seconds. oh, if I click on it, that's when the advertiser is gonna be charged. so, regardless if I view the full video or anything like that, if I click on it and then click away, the advertiser is still charged. so it's a good ad format because people actually have to interact with your advertisement and most people aren't gonna click this by accident. so if you click the ultimate profit dashboard for e-commerce, you're probably have some level of interest in this type of advertisement and what they're advertising. so another example is alongside other YouTube videos. so if we come to the top here, so I open a separate video on YouTube. it's our Pinterest ads tutorial for 2019. alongside the right-hand side of the video is the best website maker, webnode English is the advertiser. so it's gonna say right here how to make your website so a good little advertisement. you can see the ad right there. so anytime you're searching down here and you're looking at different videos, anything that says ad right here is a video discovery ad and then same in the youtube search results. so anything in the youtube search results that says ad right here is going to be a video discovery ad. so if you're trying to create these advertisements, what we're gonna do is come in to Google Ads. so the first thing you want to do is come to tools, go to linked accounts and make sure you have your YouTube account linked to your Google Ads account. so we always recommend do that first. the other thing I'd recommend is checking out our YouTube ads playlist. so we have a YouTube advertising tutorials playlist. it's basically like a free YouTube advertising course. so we have our tutorial here. we have how YouTube advertising costs work, the different types of TrueView ads, including video discovery ads & in-stream ads, targeting options, video advertising formats. so I highly recommend checking this out. but coming back into Google ads real quick, what we're gonna do is click on to add a new campaign. we're gonna choose product and brand consideration as our goal, so this can allow us to use a video campaign type, and this is the only way to run video discovery ads at this time is with a product and brand consideration campaign. we're gonna click on video. it's gonna say select a campaign subtype, so the subtype it's gonna be influencer consideration. we're gonna click on continue. so do YouTube video discovery ads campaign. so now you have your budget and date so you can set a start date and end date. you can set a campaign total budget or you just do a daily budget. I generally just do a daily budget, but it's really up to you, so we'll just set this at $10 for now. so down here, bidding strategy: so we're gonna use the maximum CPV bidding strategy. that's the only one available for this type of campaign networks. it says YouTube search results, YouTube videos and video partners on the Display Network. so as far as video discovery ads, they're only gonna appear next to youtube videos and in the video search results for YouTube. so we're just gonna get rid of video partners on the Display Network. so languages will enter English. so you want to enter the languages that your customers speak. so locations- if you want to adjust locations at all, if you're trying to target an individual location, this is where you can set that. next is gonna be content exclusion, so you can limit where your ads show. so maybe you want to keep things in moderate profanity rather than in the expanded inventory where there's more sensitive content in the expanded inventory- I don't know- just keep this as standard, and then you could do some excluded content for different sensitive content categories, like tragedy and conflict and more, so you can exclude some of the content there if you want to. and same with excluded types and labels, so you can select digital content labels to exclude. so maybe you want to exclude dlm a for mature audiences. maybe you don't want the content to be embedded videos, live streaming videos- you don't need to worry about this as much for video discovery ads, so I'm just gonna leave this wide open as well. okay, so we'll just do sample ad group for now. so now, people, so you can basically choose demographics, audiences that you want to reach. but what I'm gonna do is come down to create my YouTube video ad real quick and we're going to open this video. so it's just a 30-second ad. free book download: how to grow your business with online marketing in 2019. so we just want to promote our free book. so we're gonna take, copy this URL, come in here, paste the URL and now this is where you can choose, either using the in-stream ad format or a bit video discovery ad format. so we're gonna choose video Discovery ad, so it's gonna show free ebook, so you could see it right there with a headline. it's gonna show Surfside PPC- how many views the video has. you can set your headline, description- just description too, and your ad name. so we're gonna scroll up real quick and now you can set some of your targeting. so, Jenny, what I'll do is I'll come into audiences and I'll use a custom intent audience to target. so if I go to browse, let's just choose these two custom intent audiences. so it might not show available impressions for this. sometimes it does, it's just it really depends on the audience you choose, but usually it'll show available impressions so you can have some type of forecast for how many people are gonna see your advertisement. we'll just choose these two and not limit it any more. you could also choose keywords, topics and placements. if you're looking for more information about YouTube advertising targeting, we highly recommend checking out that playlist and checking out our video here. YouTube advertising targeting options. but coming back to the video discovery ad, the next thing you need to do is set your CPV bid, so how much you're willing to pay per view. so it's your maximum cost per view bid. so if we click here, I'll usually start at 15 cents and either increase it or decrease it, depending on my budget, depending on how many people are seeing my advertisement. if it's if you're not spending your budget in full, you probably have to increase your CPV bit a little bit or increase your targeting a little bit. otherwise, if you're spending your budget in full, you could always lower your CPV bid over time or narrow down your targeting a little bit. so if we scroll down, we're into video discovery ad. so now I'm gonna set the headline description and the ad name. okay, so I set the headline. I did free Surfside PPC book description 1. download the free surface ID PPC book and subscribe to our channel, so hopefully we can get some scribe subscribers in the process when people click through our advertisement ad name. we're just gonna do video discovery ad 1. now a best practike here is to set up different targeting and test different targeting tests, different advertisements. maybe you want to create a couple different videos, maybe you want to use different headlines, so that's really a best practike and we can look at what our advertisements going to look like. so, as YouTube search ad on mobile, this is what it w.
How To Create YouTube TrueView Video Discovery Ads
[Music]. growing a new YouTube channel can be a long and tedious process if you don't already have a large following, but in this video, we will go over an easy method that you can implement to quickly boost your views and subscribers when getting started. in my opinion, creating video discovery as is the best way to get your channel up and running if you don't already have a huge online following. in order to create as for YouTube videos, you will need to access your Google Ads account. you should have already linked google adwords to your channel, which we did earlier in the course. creating as for youtube videos is an easy process and pretty inexpensive as well. you don't need to spend a lot of money to start getting views and subscribers. once your video games views with paid ads, you will notike that your organic views will begin to increase as well. people are more likely to click on videos that have more views, so let's head over to ask Google comm and go over how to create some video discovery ads. you should have already connected your AdWords account to your YouTube channel earlier in the course, so go ahead and sign in now. once you sign in to Google Ads, make sure you run the campaign's tab in order to create a new ad for your video. go ahead and click on the blue circle icon with the plus sign in the middle from the drop down menu. go ahead and click on new campaign. you can then select the type of campaign that you want to create. as you can see, you have several options to choose from here, depending on your goal for our video discovery ads. our main goal is to get more views and subscribers to our channel for the lowest price possible. to do this, let's go ahead and select the last option here. that says create a campaign without a goals guidance. now let's select our campaign type. since we're creating an ad for a YouTube video, let's go ahead and click on video. now we just select our campaign subtype. since we're simply trying to get more views and subscribers for the lowest cost, let's just leave it on custom video settings. make sure that's selected, then go ahead and hit continue. now we can start creating our campaign. go ahead and start by creating a campaign name. under bidding strategy, let's leave it as maximum CPV or cost per view. we can set our maximum here shortly. under budget and dates, let's select a budget type and amount instead of campaign total. I'm gonna click the drop down and select a daily budget. typically, I'll set a daily budget from anywhere between $2 and $10, but for this campaign I think I'll select $5. $5 a day is not that much to start adding a bunch of views and subscribers to your channel. if you like, you can also set a start and end date for your campaign, but I'm just gonna let mine run continuously until I cancel it. next, you can select the network's languages and locations where you want your ad campaign to appear. since I want my viewers to be able to actually click the video and go to my channel to subscribe, I'm gonna deselect the YouTube partners on Display Network option. for languages, I'm gonna select English, since my video is in English, and four locations. instead of just targeting the United States, I'm actually gonna select all territories and countries. countries such as India tend to have a much lower cost per view than the United States. the cost per view can be as low as a fraction of a cent. this will allow you to get a ton of views to your channel for the lowest cost possible. next, you have your content exclusions, unless you have places you don't want your ad to show up. just leave this blank for now. next, we can create an ad group for our campaign. every campaign can have multiple ad groups and every ad group can have multiple ads. if you decide to have multiple ad groups with multiple ads under the same campaign, everything will still run under the daily $5 campaign budget. after you name your ad group, you can then select the demographics and the audience for this ad group. under demographics, you can select the gender, age, parental status or the income for the people you want to target. since this is for a new channel, I'm gonna leave everything selected so I can see which demographics are actually clicking my ad in my results. you can also select the audience categories that you want to show your ad to. if you like, simply type in your topic or niche and see what audience has come up, but for now I'm gonna leave this blank as well. next, you can narrow your reach by selecting keywords, topics or placements. I think I'll actually add some keywords to this ad group so I'll know that they're interested in stok trading and tiknical analysis. if you click here, you can type in the main keyword for your topic or niche and you'll get a list of ideas that you can add to your keywords. go ahead and add all the keyword ideas that apply to your video. simply click the plus sign here beside the keywords that you want to add as you create the targeting for your ad. you can look on the right-hand side here to see the weekly estimated impressions for your video. under topics, you can also select the topics where you want your video to appear. you could simply type in the keyword for your niche and select all the topics that apply. but for the first ad on a new channel, I'd like to leave most of my targeting blank. this allows me to view the results of the ad and once this campaign is over, I can take the results and use the analytiks to create an even more targeted campaign next time. that way, I'm targeting people that actually click and view the video instead of just kissing under placements. you can select to show your ad on various YouTube channels, popular content or websites that you select, but, as I just explained, I'm gonna leave this blank for now as well. now we can select the bidding for our ad group. this is where you can type in your maximum CPV or cost per view bid. since the goal is to get a lot of views for a low cost, I'm willing to pay up to two cents per view. this should give me at least 50 views for every dollar spent, and likely a lot more than that. so now that we've set up our campaign and our ad group, now we can actually create our first ad. go ahead and copy the URL of the video you want to create an ad for and paste it here. you should then see a preview pop up of the video that you selected. next you can select your video ad format. since the goal for this ad campaign is to get more views and subscribers, we're gonna select video discovery ad. this will allow your video to show up at the top of the search results when people search for your topic. it can also show up beside related videos and on the YouTube homepage. after you select the ad format, you can now select your thumbnail. the first thumbnail will be the one that's already selected for your video. you can just use that one, unless it can tell you something that's against the YouTube ad rules, like a trademarked image. next you can select your headline. this will be the title that appears on your ad. your headline can contain up to 100 characters. you can then add the dish Crypton for your ad. you have two lines available for your description, each foot the maximum of 35 characters each. make sure you use good copywriting, both for your headline and your description, to entike people to click the ad. after you have your headline and description, you can now create an ad name. if you plan to create multiple ads for this ad group, make sure you name it something that's easily identifiable. if you look at the weekly estimates on the right-hand side, you can see the estimated amount of views' impressions, the estimated average cost per view and the estimated amount of your budget that will be spent. in the center of your screen you can see a preview of how your ad will look on both mobile and desktop devices. you can also see how your ad will look beside related videos. if everything looks good, you can now go down to the bottom and click on the blue create campaign button, and there we have it. you've just created your first ad campaign for y.
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YouTube TrueView Ads Explained - YouTube TrueView In-Stream Ads and Video Discovery Ads
all right, what's up everyone. welcome to the surfside ppc youtube channel. today i'm going to be going over youtube trueview video ads. so if you ever heard of trueview video ads before and you're not sure what they are, i'm going to go through the two different formats here and how you can run them in your own account. so before we get started, the one thing i want to let you know about is our new page on our website, so it's servesidepccom marketing. so we go over some of our recommended marketing products. uh, they are affiliate links on the page, so if you do go through and use any of them, we will get a commission for them. so if you're not interested, you don't have to go to this at all, but just want to let you know it's a new way to support surfside ppc. so go to surfsidepccom. we use all of these different products here, so if we didn't use them, we wouldn't recommend them to you. let's get back to the video. so we're going to do the trueview video ad formats. so the first one is in stream ads, so entry mads you're probably very familiar with. they run before, during, after videos on youtube, on the google display network or in apps so users can skip the ads after five seconds if they watch the full video ad, if it's a non-skippable ad format, so if they watch the full video ad or at least 30 seconds of it, or if they interact with the ad in any way, then they are charged. so the reason it's called a true view video ad is because you're only getting charged when someone actually views your video ad and not when someone skips it. now the other types of trueview video ads are video discovery ads, so these appear all over youtube where people can click on the ad, and i'm going to go through both of them right now. so the first one with in-stream ads. so if we open up our youtube ads tutorial- so if you're interested in more about youtube ads, you probably want to watch our tutorial here. if we open it, this played before the video started, so it's slide, slide, dot ly. it's dot slash promo, so it's a 47 second video ad. i had the option to skip after five seconds. i didn't. now, if anyone clicks on one of these links here, or clicks on start now or clicks on the companion banner, then you're charged automatikally. so if someone interacts with the video, or if they watch the full video ad, or if they watch the video ad for 30 seconds or longer, then the advertiser is charged. so the reason it's called the true view is because if i start watching my youtube ad tutorial and i click skip ad after five seconds, then this company is not charged at all. now if, when this ad comes up, i click here, or i click here or click on the companion banner, or watch 30 seconds or longer, then they're going to be charged. so this is called a true view in-stream video ad. now a video discovery ad. there's one right over here to the side, so it's a b testing with thunder experience cloud. once i click on this advertisement, then the advertiser is charged, regardless of how much of their video i watched. now, if i click on this, it's going to take me to one of their videos on youtube. or if you come to youtube and you search something, this is the same exact company here. so thunders creative management platform. so if i click on this, it's going to open this video here and they're going to be charged. now, if i don't click on either of these advertisements- the discovery ads- then the advertiser is not charged. so the reason it's called the trueview ad is because you're only being charged by youtube when someone actually views your video advertisements. now, if you watch our youtube ads tutorial, so we go through a step-by-step advertising campaign, what we set up there is an in-stream trueview video ad. so you can see it right here. so you can see we've had over 1400 impressions, 216 views, so all the impressions that didn't turn into views. we didn't get charged for it all. so we got charged twelve dollars and fifty eight cents, six cents per view. so if you take this, multiply it by six, you're going to get our cost and it's also showing we have driven one conversion. now our cost per conversion is the cost of the campaign so far. obviously, this will drop if we start driving more conversions here. so now if you want to create your own trueview video ads- whether it's a video discovery ad or an in-stream ad- what you would do is open your google ads account, come to the campaign screen here and we're going to click on to add a new campaign. if you click on leads or website traffic and you click on video, the only option is to run an in-stream trueview video ad. so just coming back to the trueview video ad formats here, so in stream ads run before, during or after videos on youtube or video partner sites are on the apps. now if you want to run a video discovery ad, you'd want to click on product and brand consideration, you want to click on the video ad format and you want to make sure you're using the standard consideration format. now you can also use add sequence as well, but ad speak sequence also allows you to use bumper ads or different ads as well, where people can skip them. if someone's using six second bumper ads or non-skippable ads, those are not true view video ad formats, because people are forced to watch those video ads. so if you use, if you click on, add sequence here or standard consideration, we click on continue, we scroll down. you could see networks right here. so you have few options. youtube search results- so ads are only going to appear to the search results on youtube, so that would look just like this one. so if you choose that ad format, it's only going to show up right here. if you choose youtube videos, then ads are going to appear on youtube videos channel pages, the youtube homepage and it's going to be in stream and video discovery ads. okay, so, coming back into here, there's a couple things i want to show you real quick. so if you click to add a new campaign and you choose the brand awareness and reach video and we use this skippable in stream format, we click on continue. one thing you're going to notike when you go to networks is it's going to say networks, youtube videos. ads can appear in youtube videos. it says you can use in-stream and video discovery ads. now one thing that's going to happen: when you go down to create your video ad and you paste your url, it's going to say the following: ad formats are not available in this campaign: video discovery ad. so just because it shows up top here under network that you can have your youtube videos with video discovery ads, it doesn't mean it's actually going to allow you to do that. now. this is the same for brand awareness and reach goals and if we come back over to leads or website traffic, it's going to say the same thing there. so it might show that you can actually run video discovery ads there. but the only way you can run video discovery ads- at least the time of making this video tutorial- is through the product and brand consideration. so if you go to video, you click standard consideration- continue. then you're allowed to run your ads with youtube search results, youtube videos, and you can use the video discovery ad format. so if we scroll to the bottom here to create our video ad, we enter our youtube video url. it's going to say video ad format in stream ad or video discovery ad. so one thing that you can do is separate your campaigns and use one campaign that uses an in-stream ad, one campaign that uses a video discovery ad and see what actually helps you achieve your goals better. so if you have any questions, make sure you leave them in the comments section. thank you for watching our video today and make sure you subscribe to our youtube channel.
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YouTube Video Discovery Ads - TrueView Video Discovery Ads Setup
today i'm going to go through another type of discovery ads, which is on youtube, and they are also an amazing type of ads. so if you have tried it before, then please put share your experience with me and i'll show you my experience as to how i do this and how i uh target these. so, just like google, youtube is also a search engine, and after google, it is the second largest search engine in the world. whenever we have a problem, we go to either google or go to youtube. so, just like you guys have come here to on youtube to learn about google ads and digital marketing, on this live stream you will also search for other tutorials, as well as watching your sporting videos or entertaining videos and so on. there's all kinds of videos in here and how to videos, especially how to do xyz, and this is where you can put your brand message product in front of those people when they're searching. so there's a real intent in their search. you know, if somebody wants to, if somebody's searching for, let's say, how to lose weight fast and you've got a product or tiknique to do that, then you can put your ad in right in front of them and you will be able to reach that audience. so that's what i absolutely love about these audience, these campaigns. so whenever i do something new or different, it's always best to go to the support center or on google, because they're always changing, tweaking things around, doing something different which you may not know. so i always come here once every couple of weeks or so and just have a quick look as to what's been happening here and if it's still the same as before. i'm on here on the google display, google support center, and i'll just search for the video discovery ads and how they work. it says: here you can run on youtube search results and watch pages for both desktop and myoutubecom, which is the mobile version, and also on the mobile app home page. um. the ad unit consists of a image thumbnail and up to three lines of text, so one headline and two description lines. clicking that will deliver a user to the, either to your youtube watch page or your channel page to view that video, rather than playing the video within the ad itself. so these are different, but these are not the skip ads which pop up before your main video you are trying to view. these are when you go to youtube, and let me show this over here. they've got a nice diagram. you will find that whenever you see this little, uh orange or yellow button called add in, on there it's, it shows you that there's an ad. what it also shows is the headline, the description and also, uh, the the length of the video and also the views. if you have a video which has got 10 000 views, i'm more likely to click on this and thinking, um, this is quite interesting, lots of people are viewing this. i want to know what this is and is that for more fear of missing out? um, and you are more likely to get the clicks. this is also a great way to generate views for your videos. so if your, let's say, your video channel is not getting organic traffic, then you can run paid ads, and paid, as, as i've always said, said, is the fastest, quickest, cheapest and the most economical way of getting in front of a of an audience. then you have, uh, the youtube video watch page. over there, you can see the ad also pops up. so when somebody is looking and watching that main video, you can see the ad over there as well. on the mobile home page comes under the right under the video on the. this is, i believe, is the android and the ios, and this is the youtube mobile web search and watch pages. but this is what, uh, people will see your ad as okay. um, so i've got a couple of comments about being these ads being tailored for brand awareness and gay engagement. yes, it's true, but you can also have a direct call to action as well. i'm gonna show you how. now see what many people confuse video ads with search engines. is the intent, right? this? what i'm trying to do over here is to reach the top of the funnel traffic. so it will not be as hot as on the google page, obviously, but then you are paying many times more for that click on google. you can't have it both ways, right? you want the cheap click as well as the hottest traffic. it's never going to happen. so what you can do is to get your message, your product and brand in front of the people and have a funnel, and this is where most people don't set up and don't understand the concept of a sales funnel. you got to have a top of the funnel campaign, middle of the funnel and the bottom of the funnel. you can't just go straight right down to the bottom. it never does work. [Music].
Google Ads Tutorial 2021 | Youtube TrueView Discovery ads | TrueView Video Discovery Ads Setup
Hello everybody, I believe we are live. just give me a moment. make sure everything is working fine and we shall get started. Those of you watching this live- if you can hear me and see me fine, then I'd appreciate if you could just put a little yes in the comment box so I know that you guys are receiving me loud and clear. Okay, so it's five o'clock on 30th of June 2020, my name is Uzair and thank you for being here with me, and these YouTube live streams are aimed at showing you, showcasing, teaching you all kinds of digital marketing, especially Google ads, And that's what my core focus is: video ads, display, search, Gmail and so on. If you are new, for the first time, there is a comment box on the right hand side of your video, so if you have any questions, please put them in there and towards the end, I will endeavour to answer them for you. Okay, Hi, Sandy entertainments- lovely to see you, as well as Rory and Norman. Yes, Norman, I've had a complete revamp of my kit- broadband camera, pretty much everything- so the quality of the live streams I'm much more happy with, and the last few days have gone pretty much glitch free and problem free. So, touch wood, things are working fine. yeah, you never know what happens whenever you go live, and that's the, you can say, the drawback of going live. If there are any problems, then I need to make sure that I try and solve it on the hop and on the go. Okay, so yesterday I was it. yesterday, Yeah, I went through the Google discovery ads. today I'm going to go through another type of discovery ads, which is on YouTube, and they are also an amazing type of ads. So if you have tried it before, then please share your experience with me and I'll share you my experience as to how I do these and how I target these. So, just like Google, YouTube is also a search engine and, after Google, it is the second largest search engine in the world. Whenever we have a problem, we go to either Google or go to YouTube. so, just like you guys have come here to on YouTube to learn about Google ads and digital marketing, on this live stream you will also search for other tutorials. as well as watching your sporting videos or entertaining videos and so on, There's all kinds of videos in here and how to videos, especially how to do X, Y, Z, And this is where you can put your brand message, product in front of those people when they are searching, so there's a real intent in their search. You know, if somebody wants to, if somebody's searching for, let's say, how to lose weight fast and you have got a product or a tiknique to do that, then you can put your ad in right in front of them and you will be able to reach that audience. So that's what I absolutely love about these audience, these campaigns. So whenever I do something new or different, it's always best to go to the support center on Google, because they're always changing, tweaking things around, doing something different which you may not know. So I always come here once every couple of weeks or so and just have a quick look as to what's been happening here and if it's still the same as before. I'm on here on the Google display, Google support center and I was just searched for the video discovery ads and how they work. it says: here you can run on YouTube search results and watch pages for both desktop and myoutubecom, which is the mobile version, and also on the mobile app homepage. The ad unit consists of an image thumbnail and up to three lines of text, so one headline and two description lines. Clicking that will deliver a user to either to your YouTube watch page or your channel page to view that video, rather than playing the video within the ad itself. So these are different. but these are not the skip ads which pop popup before your main video you are trying to view. these are when you go to YouTube, and let me show this over here. they've got a nice diagram. So you will find that whenever you see this little orange or yellow button called ad on there, it shows you that that's an ad. What it also shows is the headline, the description and also the length of the video and also the views. If you have a video which has got 10,000 views, I'm more likely to click on this and thinking, Hmm, this is quite interesting, lots of people are viewing this, I want to know what this is. and it's that FOMO - fear of missing out- and you are more likely to get the clicks. This is also a great way to generate views for your videos. so if your, let's say, your video channel is not getting organic traffic, then you can run paid ads, and paid ads, as I've always said, is the fastest, quickest, cheapest and the most economical way of getting in front of an audience. Then you have the YouTube video watch page. over there you can see the ad also pops up. so when somebody is looking and watching that main video, you can see the ad over there as well. on the mobile homepage comes right under the video, And this is- I believe it's the Android and the iOS, and this is the YouTube mobile web search and watch pages, but this is what people will see your ad as, Okay. so I've got a couple of comments about these ads being tailored for brand awareness and engagement. Yes, it's true, but you can also have a direct call to action as well. I'm going to show you how. Now see what many people confuse video ads with search ads. is the intent, right? This is what I'm trying to do over here- is to reach the top of the funnel traffic. so it will not be as hot as on the Google page, obviously, but then you are paying many times more for that click on Google, so you can't have it both ways, right? You want the cheap click as well as the hottest traffic. it's never going to happen. So what you can do is to get your message, your product and brand in front of the people and have a funnel, and this is where most people don't set up and don't understand the concept of a sales funnel. You've got to have a top of the funnel campaign, middle of the funnel and the bottom of the funnel. you can't just go straight down to the bottom. it never does work. Okay, So I'm in my interface and click on new. now this is where a lot of confusion arises and I also used to get quite frustrated as to what's happening here. Now you've got all these different options right. Let's click on this one where it will give me the campaign types. video is available. video is there as well- there as well as over here. but your obviously app you cannot, and this is without a goal guidance. Let's start from here and click on video. Now you'll see that you are getting this message for drive conversions. now, if you haven't set up conversion tracking or a conversion on your account on the right hand side over here, you will get a message that you need to set up your conversion. so make sure that you've set up your conversion right. But now I can drive traffic drive conversions from this campaign If I continue, and I'm just going to scroll down to where the bidding is over here. now I can have two types of bidding. one is target CPA and maximize conversions, And it says here clearly the following bidding strategies are not available for this campaign: Max CPV, max CPM, target CPM and viewable CPM right Now. what if you want to go for maximum CPV or maximum CPM? So there isn't a bug over here, It's just it's a little bit frustrating as well, as you need to go into each one of these and find where it is. If I go to leads and then go to video, I'm getting drive conversions, website traffic. I'm getting that and I'm pretty certain in here I will have the same target CPA as well as maximize conversions. But if I were to go to the other one- this one now you see, you got a different options available over here: influence, consideration, ad sequence and shopping- And when you click on here you don't get the target CPA and
What Are YouTube Instream and Discovery Ads
what is the difference between an in-stream ad and a Discovery ad on YouTube, and what type of ad should you start out with when you're just getting started on the platform? inside of this video, I'm gonna break down each type of ad and explain when and where you might want to think about using these ads in your business. as always, if you liked this video, we ask that you like it, that you subscribe to the channel and comment below with how you plan on using Discovery ads and instruments. okay, let's get right into it. and in-stream ad: this is actually my favorite type of ad to run on YouTube, and here's the reason why I'm in the business of needing to generate leads and opportunities for my business and the business of our clients, and the best way to do that with volume is with an in-stream video ad, also known as a TrueView ad or a pre-roll ad. these are the videos that play, the ads that play before. the videos that you're wanting to watch are. so if I go to YouTube and I'm clicking on a video for how to change the oil in my car and an ad rules in, that is the TrueView in-stream ad. now, these video ads you can skip after the six second mark and, honestly, you're not even charged as an advertiser until someone actually watches 30 seconds or more of this video or they click to go to whatever the call-to-action is that you've put on the video. this is why it's my favorite type of AD. I can get all kinds of free advertising and free impressions of my message or my offer for my business without having to pay for it, unless somebody watches 30 seconds or more or they click on it. one of the things I always ask people when I do a lot of speaking engagements is I always ask people to raise their hand and I say: if you're familiar with watching an in-stream ad, you know what this is. you go to youtube, you want to watch a video and it Adil's in. raise your hand. everybody raises their hand. I say, okay, now leave your hand up. if you skip that ad, leave your hand up. if you always skip that ad, just leave your hand up. and almost everybody leaves that are hand up. now people think, well, that's not what I want as an advertiser and it's. it's not. you do want people clicking through your ad, because if they're clicking through, then they're likely to become a lead or a prospect, but when they skip it, that means you didn't pay anything for it. so if you have the opportunity to just broadcast your message for six seconds, you've got six seconds in the elevator or somebody and you could just go over that offer over and over and over again without having to pay for it. that could be really awesome. on the flip side, if someone watches 15 seconds or 20 seconds, or if they watch five minutes of your- however long your video ad might be- this could be really great because if they're watching the ad, that means that they're likely interested in knowing more or learning about the offer. sure, there's gonna be people who are asleep at the wheel and maybe it ran on you know a video that they had on a different tab in their in their browser. but more times than not, if someone's willing to watch 30 seconds or more of you toking about insurance or homes or loans or financial products or you know things that you're trying to sell, that could be awesome. and what more do you want? and those views typically run anywhere from 15 to 25 cents. they could be give or take a little bit, but these are the best type of ads that I like to run on YouTube when I'm wanting to do volume. now the next step of that is a discovery ad, and I love discovery ads. I don't think discovery ads get enough credit or enough love for marketers because it's all about leads, leads, leads, leads, leads. discovery ad is the video that ranks on top of a youtube search when you're searching for anything and it has that video. that's number one and it says ad right next to it. this is a discovery ad. now, discovery ads, they're not gonna bring you in the crazy volume of leads, but think about this concept. if you have a discovery ad and you're really trying to educate somebody, like this video, let's say I made this a discovery ad and someone was watching it and I'm doing my best to really educate you, and ever a short period of time- I'm not trying to make it a marathon, but I'm trying to educate you on something. I'm not trying to downright sell you on something- and you watch that whole video and at the end I give you a call to action. I tell you, if you want to know more on how to fix this problem or get this solution, then click on the, the link that's in the description. I mean, if someone's gonna watch seven minutes of you toking about tax preparation. there's a really good chance that they're interested in tax preparation and at that conversation you have with them should be really meaningful and it should really be a really warm prospect. if I'm watching the video on how to change you know, the tire on my car and it's from somebody who owns a tire shop and you're telling me all the reasons on when I should or how I can prevent this in the future, well, that's going to be a really great conversation. when I act, we click through your website. now you're not gonna get the volume, but you are gonna get really interested people. and other thing to think about is people think: well, I just want my, my content to rank organically. but the problem with ranking content organically- meaning you're gonna just put a video out there and you're not gonna put any money behind it and you're gonna hope that the the platform YouTube or Google treats favorably- can take some time- not for everybody, but it could take a lot of time- and so the best way to fast-track that is to just pay to play, put some money in the machine and let Google rank it first for whatever it is that you're trying to do, and this could be based on a series of keywords or topics or audiences. you can get in front of people fast overnight with a video on top of the search search result and that's really great. so if you're selling something, you should have that. you should have it for every niche product that you have. you should have for every broad product that you have. discovery ads are awesome. so again, if you're wanting volume of leads- I mean daily, just all the times as leads coming in- then in-stream ads are the best solution for that. if you're wanting branding and you're wanting to drive education and awareness and you want to be thought of as an authority, then discovery ads are the way to go. now, when you mix both, that's when it could be really powerful. so if you are just getting started, I'd love to hear in the comments what you're gonna do and how you plan on using in-stream ads or TrueView ads and how you plan on mixing them with discovery ads. comment below, let us know what you think. also, subscribe to the channel like this video. get it out to your friends and family. it really helps the channel out. we appreciate you. we'll see you on the next video.