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Where Shopify Dropshipping Is Headed In 2021

Published on: December 6 2022 by Shri Kanase

Where Shopify Dropshipping Is Headed In 2021

Where Shopify Dropshipping Is Headed In 2021

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00:00:00 00:00:03 yo what is going on everybody shri
00:00:02 00:00:07 kanasa here so where is
00:00:03 00:00:08 shopify drop shipping headed in 2021 now
00:00:07 00:00:10 this is literally one of the biggest
00:00:08 00:00:13 questions a lot of people have
00:00:10 00:00:15 on their heads mainly because 2020 was a
00:00:13 00:00:17 wild ride of its own and 2021
00:00:15 00:00:19 does not really seem to be any better
00:00:17 00:00:20 than 2020. things are kind of just
00:00:19 00:00:23 really in the unknown for a lot of
00:00:20 00:00:24 people and especially e-commerce owners
00:00:23 00:00:26 they don't know how this either
00:00:24 00:00:28 is going to play out for their business
00:00:26 00:00:30 or for their store now personally
00:00:28 00:00:32 for me 2020 was a great business here
00:00:30 00:00:34 because a lot of people were inside
00:00:32 00:00:36 they were shopping online more and
00:00:34 00:00:38 because of this my sales skyrocketed i
00:00:36 00:00:40 made a lot of videos
00:00:38 00:00:41 revealing my sales for 2020 which you
00:00:40 00:00:44 can check out on my channel
00:00:41 00:00:46 but will that really be the same in 2021
00:00:44 00:00:48 how will ads be affected and all sorts
00:00:46 00:00:48 of stuff like that later on in this
00:00:48 00:00:50 video
00:00:48 00:00:51 but let's just get right into it the
00:00:50 00:00:53 first thing you'll have to do in order
00:00:51 00:00:55 to find any type of success with this
00:00:53 00:00:57 video is to destroy that like button
00:00:55 00:00:58 until it turns blue it'll take just two
00:00:57 00:00:59 quick seconds okay hopefully i've done
00:00:58 00:01:01 that but
00:00:59 00:01:04 where exactly is shopify drop shipping
00:01:01 00:01:04 headed in 2021 let's start by toking
00:01:04 00:01:06 about
00:01:04 00:01:07 something related to facebook ads and it
00:01:06 00:01:09 is the ios
00:01:07 00:01:10 14 update now you may be thinking what
00:01:09 00:01:12 does this have to do
00:01:10 00:01:13 with anything related to facebook ads
00:01:12 00:01:15 now this has a lot to do
00:01:13 00:01:17 with facebook ads this is one of the
00:01:15 00:01:18 biggest things which has just come upon
00:01:17 00:01:20 recently
00:01:18 00:01:21 where there was this big ios update and
00:01:20 00:01:24 this is going to directly
00:01:21 00:01:25 affect the ways your ads are run now
00:01:24 00:01:27 i've kind of researched a little bit
00:01:25 00:01:28 more into this and come up with a list
00:01:27 00:01:30 of a few things
00:01:28 00:01:31 which you must know regarding this
00:01:30 00:01:33 update because it can affect you
00:01:31 00:01:35 directly with the shopify drop the first
00:01:33 00:01:37 thing that's really going to kind of be
00:01:35 00:01:37 a boost for you guys if you use facebook
00:01:37 00:01:39 ads is that
00:01:37 00:01:41 with this update it will kind of limit
00:01:39 00:01:43 your ability to effectively deliver the
00:01:41 00:01:44 ads to the people
00:01:43 00:01:46 based on their engagement with your
00:01:44 00:01:47 business because a lot of the
00:01:46 00:01:50 measurements a lot of the reports
00:01:47 00:01:51 which are now available or at least were
00:01:50 00:01:53 available with facebook
00:01:51 00:01:55 will no longer be available that means
00:01:53 00:01:57 you will have less data to work with and
00:01:55 00:01:58 less conversions to work off of
00:01:57 00:02:00 in order to make more decisions whether
00:01:58 00:02:02 you should scale or whether a product is
00:02:00 00:02:04 a winning product or not so that really
00:02:02 00:02:05 affects the way you measure your data
00:02:04 00:02:07 and that's the second thing which is
00:02:05 00:02:09 measuring and reporting on conversions
00:02:07 00:02:11 from specific customers with certain
00:02:09 00:02:13 criteria and specifications
00:02:11 00:02:15 is going to also be affected with this
00:02:13 00:02:17 ad now this was because of the whole
00:02:15 00:02:19 data policy breach and all of those
00:02:17 00:02:21 things which facebook was going through
00:02:19 00:02:22 this past year and with this update
00:02:21 00:02:23 things are just going to be a little bit
00:02:22 00:02:24 more harder
00:02:23 00:02:26 when it comes to running facebook guys
00:02:24 00:02:28 but in addition one other thing that's
00:02:26 00:02:29 going to directly be impacted is the
00:02:28 00:02:31 ability to kind of deliver to the right
00:02:29 00:02:32 audience now this does not mean
00:02:31 00:02:35 that with facebook you're going to be
00:02:32 00:02:36 just blindly advertising your products
00:02:35 00:02:38 to random people
00:02:36 00:02:40 however this does mean that certain
00:02:38 00:02:41 audiences will no longer be available to
00:02:40 00:02:44 target via facebook and
00:02:41 00:02:45 if they are available the audience size
00:02:44 00:02:46 may be much much smaller so what that
00:02:45 00:02:48 means
00:02:46 00:02:49 is that you won't be able to reach as
00:02:48 00:02:51 many people as you really like and your
00:02:49 00:02:53 roast may definitely be
00:02:51 00:02:54 impacted because of this in addition
00:02:53 00:02:56 this is kind of more towards the
00:02:54 00:02:58 applications and people who run
00:02:56 00:02:59 ads for apps but basically it will be
00:02:58 00:03:01 kind of difficult to
00:02:59 00:03:03 attribute who is downloading the app
00:03:01 00:03:05 who's not downloading app it doesn't
00:03:03 00:03:06 this doesn't really directly connect to
00:03:05 00:03:07 us ecommerce store owners or
00:03:06 00:03:09 dropshippers
00:03:07 00:03:11 but the last thing is predicting and
00:03:09 00:03:13 optimizing cost per action over time
00:03:11 00:03:15 and allocating the budget will be
00:03:13 00:03:17 becoming a little bit more difficult
00:03:15 00:03:19 because again going back to number two
00:03:17 00:03:20 the reports and measurements are not
00:03:19 00:03:22 going to be the same so there's going to
00:03:20 00:03:24 be a little bit of more guesswork
00:03:22 00:03:26 involved with all of these things now
00:03:24 00:03:27 continuing on with this what should you
00:03:26 00:03:29 really be knowing
00:03:27 00:03:30 from all of this first thing is with
00:03:29 00:03:32 reporting again
00:03:30 00:03:34 as i already said reporting is going to
00:03:32 00:03:36 be changed and one thing is going to
00:03:34 00:03:36 come upon that is delayed reporting with
00:03:36 00:03:39 this
00:03:36 00:03:41 real-time reporting for ios devices will
00:03:39 00:03:42 not be supported and data may be delayed
00:03:41 00:03:44 up to three days that means
00:03:42 00:03:45 if you happen to get link clicks add to
00:03:44 00:03:47 cart sales
00:03:45 00:03:49 from these ios devices it may not
00:03:47 00:03:51 directly show on your ads
00:03:49 00:03:53 or it may even take up to three days to
00:03:51 00:03:54 even come on your dashboard what that
00:03:53 00:03:56 means of course
00:03:54 00:03:57 is that even if a product is a winner
00:03:56 00:03:59 getting you sales the
00:03:57 00:04:00 data on facebook and your dashboard may
00:03:59 00:04:02 be much different
00:04:00 00:04:03 than the data that you're getting on
00:04:02 00:04:05 your shopify store and i'm going to go
00:04:03 00:04:07 over exactly what this really means what
00:04:05 00:04:08 you can do with all of this data towards
00:04:07 00:04:10 the end of this video but
00:04:08 00:04:11 the second thing is there's really no
00:04:10 00:04:14 support for breakdowns anymore so
00:04:11 00:04:15 for specifically web conversions because
00:04:14 00:04:17 that's what we're more interested in
00:04:15 00:04:19 delivery and action breakdown such as
00:04:17 00:04:21 age gender region and placement
00:04:19 00:04:23 will not be supported this is a big
00:04:21 00:04:25 drawback in my opinion with this
00:04:23 00:04:27 update because these things really let
00:04:25 00:04:28 you know who was really interested in
00:04:27 00:04:29 your ads
00:04:28 00:04:32 what kind of people were purchasing what
00:04:29 00:04:36 whether it was 18 to 24 or 25 to 34
00:04:32 00:04:36 and so forth so with this limited it is
00:04:36 00:04:38 going to become
00:04:36 00:04:40 extremely difficult to know what is
00:04:38 00:04:41 working for your ads and who you should
00:04:40 00:04:44 target your ads to
00:04:41 00:04:45 because in my opinion with this data i
00:04:44 00:04:47 used to create different ads for
00:04:45 00:04:48 different age groups because
00:04:47 00:04:50 different age groups react differently
00:04:48 00:04:52 to certain ads so this definitely means
00:04:50 00:04:52 that you'll have to do a little bit more
00:04:52 00:04:54 work
00:04:52 00:04:56 when it comes to really figuring out
00:04:54 00:04:56 what your audience is really liking when
00:04:56 00:04:58 it comes to
00:04:56 00:05:00 actually creating the ad and showcasing
00:04:58 00:05:01 it but in addition there's a small
00:05:00 00:05:03 change with attribution so what that
00:05:01 00:05:04 means is the attribution window which
00:05:03 00:05:06 was available
00:05:04 00:05:08 for all facebook ads accounts will be
00:05:06 00:05:09 set at the ad set level instead of the
00:05:08 00:05:12 whole account
00:05:09 00:05:13 level and no more of the 28 day click
00:05:12 00:05:15 through or 28 day view through
00:05:13 00:05:17 and the seven day view through
00:05:15 00:05:19 attribution so mostly the one day click
00:05:17 00:05:20 and one day view those attributions
00:05:19 00:05:22 will be left so these are some of the
00:05:20 00:05:23 biggest changes which are coming upon
00:05:22 00:05:25 with
00:05:23 00:05:26 facebook ads however this does not mean
00:05:25 00:05:28 that the time is over for
00:05:26 00:05:30 facebook we'll be going over shortly
00:05:28 00:05:32 with a specific step-by-step strategy on
00:05:30 00:05:33 what you should do but let's move on to
00:05:32 00:05:35 the next few changes
00:05:33 00:05:37 which have come upon with the end of
00:05:35 00:05:39 2020 and 2021 beginning and that is
00:05:37 00:05:41 directly related to
00:05:39 00:05:42 google merchant center account so with
00:05:41 00:05:44 google merchant center and just
00:05:42 00:05:45 google ads in general a lot of people
00:05:44 00:05:47 including my
00:05:45 00:05:49 mentoring students have notiked that
00:05:47 00:05:51 their accounts have been getting banned
00:05:49 00:05:53 for no apparent reason and
00:05:51 00:05:55 google is very vague as to why i was
00:05:53 00:05:57 really banned what they can do to solve
00:05:55 00:05:58 it etc by the way i do offer one-on-one
00:05:57 00:05:59 google ads mentoring if you're
00:05:58 00:06:01 interested in that
00:05:59 00:06:03 just dm me on instagram my instagram is
00:06:01 00:06:04 at dedicated young but as of now drop
00:06:03 00:06:05 shipping stores are definitely getting
00:06:04 00:06:07 banned
00:06:05 00:06:09 one common theme i've seen with these
00:06:07 00:06:11 google merchant center accounts is that
00:06:09 00:06:13 if it's a drop shipping store it's 10
00:06:11 00:06:14 times more likely to get banned
00:06:13 00:06:16 now there's various different reasons as
00:06:14 00:06:18 to why this happens no this does not
00:06:16 00:06:19 mean that you cannot dropship via google
00:06:18 00:06:20 ads anymore
00:06:19 00:06:23 however there are a few things you need
00:06:20 00:06:24 to tweak and change to make sure your
00:06:23 00:06:26 account does not end up getting banned
00:06:24 00:06:28 first thing is
00:06:26 00:06:31 website layout now website is something
00:06:28 00:06:32 people just randomly put up by copying
00:06:31 00:06:34 some famous drop shipping website out
00:06:32 00:06:36 there that is no longer going to work
00:06:34 00:06:38 especially if you want to use
00:06:36 00:06:39 google ads so with google what you want
00:06:38 00:06:41 to do is you want to set up a website
00:06:39 00:06:43 which is much more professional
00:06:41 00:06:44 and following the bigger brands out
00:06:43 00:06:45 there rather than a drop shipping store
00:06:44 00:06:48 especially
00:06:45 00:06:49 with the major pages a lot of people
00:06:48 00:06:50 just go out and they copy the major
00:06:49 00:06:53 pages like
00:06:50 00:06:54 policy pages contact us pages tracking
00:06:53 00:06:56 page etc
00:06:54 00:06:58 from other stores that is no longer an
00:06:56 00:06:59 option if you want to use google because
00:06:58 00:07:02 google's
00:06:59 00:07:03 bot or the algorithm is going to read
00:07:02 00:07:05 through the entire page
00:07:03 00:07:07 if it notikes anything is copied it's
00:07:05 00:07:08 not going to let you run that shopify
00:07:07 00:07:09 store
00:07:08 00:07:11 on google and you're going to end up
00:07:09 00:07:13 getting banned so it's really important
00:07:11 00:07:15 to stop copying things especially with
00:07:13 00:07:17 the product pages like descriptions and
00:07:15 00:07:19 images a lot of shopify stores
00:07:17 00:07:21 and store owners still think it's okay
00:07:19 00:07:21 to just copy and paste other people's
00:07:21 00:07:24 stuff
00:07:21 00:07:26 and find success that way i've had my
00:07:24 00:07:28 own shopify store copied hundred times
00:07:26 00:07:29 and that is just not going to work for
00:07:28 00:07:31 these people simply because
00:07:29 00:07:32 google is going to get rid of these
00:07:31 00:07:33 accounts very very quickly and if it
00:07:32 00:07:34 notikes
00:07:33 00:07:37 you have done this even if you have an
00:07:34 00:07:38 old ad account what's going to happen is
00:07:37 00:07:40 that slowly and steadily
00:07:38 00:07:41 you're going to go under google's radar
00:07:40 00:07:43 and once that happens
00:07:41 00:07:45 you are going to get suspended so better
00:07:43 00:07:46 safe than sorry just go ahead and change
00:07:45 00:07:47 everything even with the descriptions
00:07:46 00:07:49 and the images
00:07:47 00:07:50 but exactly what does this all mean for
00:07:49 00:07:52 drop shipping does this mean
00:07:50 00:07:54 drop shipping has just officially ended
00:07:52 00:07:56 and it's better to just
00:07:54 00:07:58 go and do something else and the answer
00:07:56 00:07:59 to that is not really the first thing
00:07:58 00:08:01 you want to understand is
00:07:59 00:08:03 these things were bound to happen one
00:08:01 00:08:04 day or another because as more people
00:08:03 00:08:06 come into shopify and just
00:08:04 00:08:08 e-commerce there's going to be more
00:08:06 00:08:10 competition more copying more fraud
00:08:08 00:08:12 because of that these advertising
00:08:10 00:08:14 platforms have to become a little bit
00:08:12 00:08:16 more strict with their rules
00:08:14 00:08:17 and with what they allow and doubt a lot
00:08:16 00:08:18 on their advertising platform because in
00:08:17 00:08:19 the end
00:08:18 00:08:22 you want to understand that they just
00:08:19 00:08:23 want to make money from you if you end
00:08:22 00:08:24 up just putting up a random website that
00:08:23 00:08:27 doesn't convert
00:08:24 00:08:27 which harms its users it's not going to
00:08:27 00:08:29 really
00:08:27 00:08:31 let you advertise on that account and
00:08:29 00:08:32 what it has notiked at this point
00:08:31 00:08:34 especially in 2021
00:08:32 00:08:36 is a lot of these look like drop
00:08:34 00:08:37 shipping websites do the same exact
00:08:36 00:08:38 thing and that is put people out of
00:08:37 00:08:40 their money
00:08:38 00:08:41 and just run away with the money and do
00:08:40 00:08:43 fraud activities and because of that
00:08:41 00:08:44 they've started to ban more accounts
00:08:43 00:08:45 which are similar to these other
00:08:44 00:08:47 dropshippers but
00:08:45 00:08:48 one thing you want to do to avoid
00:08:47 00:08:50 getting your ad account ban is to just
00:08:48 00:08:52 divert from using the free themes into
00:08:50 00:08:54 the paid ones
00:08:52 00:08:56 now this is kind of a investment of its
00:08:54 00:08:56 own in the beginning but it's definitely
00:08:56 00:08:58 worth it
00:08:56 00:08:59 if you want to use google as long term
00:08:58 00:09:00 if you don't want to get your ad account
00:08:59 00:09:02 suspended because
00:09:00 00:09:03 you have to find a way to stand out of
00:09:02 00:09:05 the crowd and not look like
00:09:03 00:09:07 just another drop shipping website
00:09:05 00:09:09 because if you do that your account is
00:09:07 00:09:11 99 likely to get banned so just
00:09:09 00:09:12 start off by buying a theme because that
00:09:11 00:09:14 literally puts you out of the general
00:09:12 00:09:15 audience of drop shippers right from the
00:09:14 00:09:16 beginning and you have a much better
00:09:15 00:09:17 chance
00:09:16 00:09:19 of not having your merchant center
00:09:17 00:09:21 account plan but if you're planning to
00:09:19 00:09:23 use facebook and not only with google
00:09:21 00:09:24 here's what you want to do have multiple
00:09:23 00:09:26 ad accounts nowadays
00:09:24 00:09:27 facebook is also banning a lot of ad
00:09:26 00:09:30 accounts for no apparent reasons
00:09:27 00:09:31 with policy violations all all sorts of
00:09:30 00:09:33 those stuff so what you want to do and
00:09:31 00:09:34 what i recommend is
00:09:33 00:09:36 from the beginning create multiple ad
00:09:34 00:09:38 accounts maybe use friends information
00:09:36 00:09:40 maybe use family members information
00:09:38 00:09:42 and just sign up for an ad account and
00:09:40 00:09:44 keep it in the background it's normally
00:09:42 00:09:45 better if the facebook account which you
00:09:44 00:09:47 plan to do this on
00:09:45 00:09:49 is already old because if it's a new
00:09:47 00:09:50 account it goes under facebook's radar
00:09:49 00:09:52 really quickly so you want to make sure
00:09:50 00:09:54 the account is somewhat old if you use
00:09:52 00:09:55 friends or family members
00:09:54 00:09:57 account that's much better but that is
00:09:55 00:09:59 one way to kind of get out of these
00:09:57 00:10:00 suspensions with facebook just have
00:09:59 00:10:02 multiple backup ad accounts
00:10:00 00:10:04 if one gets suspended just start using
00:10:02 00:10:06 another one but that is not going to cut
00:10:04 00:10:08 it if you want to drop ship long term in
00:10:06 00:10:10 2021 and onwards because
00:10:08 00:10:12 if you want to do that what you want to
00:10:10 00:10:13 do is have multiple traffic sources a
00:10:12 00:10:16 lot of people fail to realize
00:10:13 00:10:17 that facebook and google is just one of
00:10:16 00:10:19 the many other platforms available out
00:10:17 00:10:22 there in the market you can use
00:10:19 00:10:24 bing ads pinterest etsy linkedin and
00:10:22 00:10:25 even online forums to run your ads so
00:10:24 00:10:26 you're really not limited as to what you
00:10:25 00:10:28 can do
00:10:26 00:10:29 in order to start and run a successful
00:10:28 00:10:31 drop shipping business and
00:10:29 00:10:33 the last thing you can really do is not
00:10:31 00:10:34 even dropship at all just go ahead and
00:10:33 00:10:35 transition from drop shipping right off
00:10:34 00:10:37 the bat
00:10:35 00:10:38 into just using shipping companies now
00:10:37 00:10:40 there are three different options
00:10:38 00:10:41 which you can do if you try to go this
00:10:40 00:10:44 route option number one
00:10:41 00:10:45 do in-house fulfillment meaning bulk
00:10:44 00:10:47 order a product which you have found
00:10:45 00:10:49 some type of success with
00:10:47 00:10:51 and by the way before using any of these
00:10:49 00:10:52 three options i highly recommend you
00:10:51 00:10:53 find a winning product first a lot of
00:10:52 00:10:55 people
00:10:53 00:10:56 just go out and buy a random product
00:10:55 00:10:57 which they think is going to work and
00:10:56 00:10:59 they
00:10:57 00:11:00 both order it and then they soon find
00:10:59 00:11:02 out it's not selling so it just sits and
00:11:00 00:11:04 catches dust in their
00:11:02 00:11:06 workspace so instead of doing that what
00:11:04 00:11:07 you want to do is first of all sell use
00:11:06 00:11:09 aliexpress maybe do the ships from
00:11:07 00:11:11 united states option
00:11:09 00:11:13 which i always use or use ebay or amazon
00:11:11 00:11:14 to do the drop shipping and then once
00:11:13 00:11:15 you find a winning product
00:11:14 00:11:17 go ahead and bulk order it to do
00:11:15 00:11:19 in-house fulfillment meaning fulfilling
00:11:17 00:11:21 right from your house the second option
00:11:19 00:11:22 is using those sourcing agents which are
00:11:21 00:11:25 available from china
00:11:22 00:11:27 which use faster shipping methods to get
00:11:25 00:11:29 the product to the customers now these
00:11:27 00:11:30 shipping options vary from five days
00:11:29 00:11:32 shipping time to 12 days
00:11:30 00:11:34 and so forth so this is a much better
00:11:32 00:11:35 option if you don't really have the
00:11:34 00:11:37 money or resources
00:11:35 00:11:39 to do in-house fulfillment third and
00:11:37 00:11:41 final thing which i often do is use
00:11:39 00:11:42 usa warehouses this is the best option
00:11:41 00:11:44 if you want to
00:11:42 00:11:45 deliver a product within five days if
00:11:44 00:11:47 you have a real big winning product and
00:11:45 00:11:49 if you want to build a long-term and
00:11:47 00:11:50 sustainable business because with this
00:11:49 00:11:52 not only are your customers going to be
00:11:50 00:11:53 happy but you're also going to have less
00:11:52 00:11:56 headaches to deal with such as less
00:11:53 00:11:57 disputes chargebacks customer inquiries
00:11:56 00:11:59 etc so
00:11:57 00:12:00 this is the third and best option in my
00:11:59 00:12:02 opinion to go about with this
00:12:00 00:12:04 but all i want to say is drop shipping
00:12:02 00:12:06 is definitely not ending in fact it is
00:12:04 00:12:08 just beginning because a lot of people
00:12:06 00:12:10 are shifting from shopping outside to
00:12:08 00:12:12 just shopping online so this is the
00:12:10 00:12:14 best opportunity for you in order to
00:12:12 00:12:15 really find your success with e-commerce
00:12:14 00:12:16 but if you really want to take your game
00:12:15 00:12:18 to the next level
00:12:16 00:12:20 especially with google ads again i do
00:12:18 00:12:22 offer one-on-one mentoring you can just
00:12:20 00:12:24 dm me on instagram it's that dedicated
00:12:22 00:12:26 young for more information but if you
00:12:24 00:12:27 find any type of value in this video
00:12:26 00:12:28 smash that like button and smash that
00:12:27 00:12:31 subscribe button and i'll see you guys
00:12:28 00:12:31 next time