Where Shopify Dropshipping Is Headed In 2021

Published on: December 6 2022 by Shri Kanase

Where Shopify Dropshipping Is Headed In 2021

Where Shopify Dropshipping Is Headed In 2021

Where Shopify Dropshipping Is Headed In 2021

startTime	durationTime	text
00:00:00	00:00:03	yo what is going on everybody shri
00:00:02	00:00:07	kanasa here so where is
00:00:03	00:00:08	shopify drop shipping headed in 2021 now
00:00:07	00:00:10	this is literally one of the biggest
00:00:08	00:00:13	questions a lot of people have
00:00:10	00:00:15	on their heads mainly because 2020 was a
00:00:13	00:00:17	wild ride of its own and 2021
00:00:15	00:00:19	does not really seem to be any better
00:00:17	00:00:20	than 2020. things are kind of just
00:00:19	00:00:23	really in the unknown for a lot of
00:00:20	00:00:24	people and especially e-commerce owners
00:00:23	00:00:26	they don't know how this either
00:00:24	00:00:28	is going to play out for their business
00:00:26	00:00:30	or for their store now personally
00:00:28	00:00:32	for me 2020 was a great business here
00:00:30	00:00:34	because a lot of people were inside
00:00:32	00:00:36	they were shopping online more and
00:00:34	00:00:38	because of this my sales skyrocketed i
00:00:36	00:00:40	made a lot of videos
00:00:38	00:00:41	revealing my sales for 2020 which you
00:00:40	00:00:44	can check out on my channel
00:00:41	00:00:46	but will that really be the same in 2021
00:00:44	00:00:48	how will ads be affected and all sorts
00:00:46	00:00:48	of stuff like that later on in this
00:00:48	00:00:50	video
00:00:48	00:00:51	but let's just get right into it the
00:00:50	00:00:53	first thing you'll have to do in order
00:00:51	00:00:55	to find any type of success with this
00:00:53	00:00:57	video is to destroy that like button
00:00:55	00:00:58	until it turns blue it'll take just two
00:00:57	00:00:59	quick seconds okay hopefully i've done
00:00:58	00:01:01	that but
00:00:59	00:01:04	where exactly is shopify drop shipping
00:01:01	00:01:04	headed in 2021 let's start by toking
00:01:04	00:01:06	about
00:01:04	00:01:07	something related to facebook ads and it
00:01:06	00:01:09	is the ios
00:01:07	00:01:10	14 update now you may be thinking what
00:01:09	00:01:12	does this have to do
00:01:10	00:01:13	with anything related to facebook ads
00:01:12	00:01:15	now this has a lot to do
00:01:13	00:01:17	with facebook ads this is one of the
00:01:15	00:01:18	biggest things which has just come upon
00:01:17	00:01:20	recently
00:01:18	00:01:21	where there was this big ios update and
00:01:20	00:01:24	this is going to directly
00:01:21	00:01:25	affect the ways your ads are run now
00:01:24	00:01:27	i've kind of researched a little bit
00:01:25	00:01:28	more into this and come up with a list
00:01:27	00:01:30	of a few things
00:01:28	00:01:31	which you must know regarding this
00:01:30	00:01:33	update because it can affect you
00:01:31	00:01:35	directly with the shopify drop the first
00:01:33	00:01:37	thing that's really going to kind of be
00:01:35	00:01:37	a boost for you guys if you use facebook
00:01:37	00:01:39	ads is that
00:01:37	00:01:41	with this update it will kind of limit
00:01:39	00:01:43	your ability to effectively deliver the
00:01:41	00:01:44	ads to the people
00:01:43	00:01:46	based on their engagement with your
00:01:44	00:01:47	business because a lot of the
00:01:46	00:01:50	measurements a lot of the reports
00:01:47	00:01:51	which are now available or at least were
00:01:50	00:01:53	available with facebook
00:01:51	00:01:55	will no longer be available that means
00:01:53	00:01:57	you will have less data to work with and
00:01:55	00:01:58	less conversions to work off of
00:01:57	00:02:00	in order to make more decisions whether
00:01:58	00:02:02	you should scale or whether a product is
00:02:00	00:02:04	a winning product or not so that really
00:02:02	00:02:05	affects the way you measure your data
00:02:04	00:02:07	and that's the second thing which is
00:02:05	00:02:09	measuring and reporting on conversions
00:02:07	00:02:11	from specific customers with certain
00:02:09	00:02:13	criteria and specifications
00:02:11	00:02:15	is going to also be affected with this
00:02:13	00:02:17	ad now this was because of the whole
00:02:15	00:02:19	data policy breach and all of those
00:02:17	00:02:21	things which facebook was going through
00:02:19	00:02:22	this past year and with this update
00:02:21	00:02:23	things are just going to be a little bit
00:02:22	00:02:24	more harder
00:02:23	00:02:26	when it comes to running facebook guys
00:02:24	00:02:28	but in addition one other thing that's
00:02:26	00:02:29	going to directly be impacted is the
00:02:28	00:02:31	ability to kind of deliver to the right
00:02:29	00:02:32	audience now this does not mean
00:02:31	00:02:35	that with facebook you're going to be
00:02:32	00:02:36	just blindly advertising your products
00:02:35	00:02:38	to random people
00:02:36	00:02:40	however this does mean that certain
00:02:38	00:02:41	audiences will no longer be available to
00:02:40	00:02:44	target via facebook and
00:02:41	00:02:45	if they are available the audience size
00:02:44	00:02:46	may be much much smaller so what that
00:02:45	00:02:48	means
00:02:46	00:02:49	is that you won't be able to reach as
00:02:48	00:02:51	many people as you really like and your
00:02:49	00:02:53	roast may definitely be
00:02:51	00:02:54	impacted because of this in addition
00:02:53	00:02:56	this is kind of more towards the
00:02:54	00:02:58	applications and people who run
00:02:56	00:02:59	ads for apps but basically it will be
00:02:58	00:03:01	kind of difficult to
00:02:59	00:03:03	attribute who is downloading the app
00:03:01	00:03:05	who's not downloading app it doesn't
00:03:03	00:03:06	this doesn't really directly connect to
00:03:05	00:03:07	us ecommerce store owners or
00:03:06	00:03:09	dropshippers
00:03:07	00:03:11	but the last thing is predicting and
00:03:09	00:03:13	optimizing cost per action over time
00:03:11	00:03:15	and allocating the budget will be
00:03:13	00:03:17	becoming a little bit more difficult
00:03:15	00:03:19	because again going back to number two
00:03:17	00:03:20	the reports and measurements are not
00:03:19	00:03:22	going to be the same so there's going to
00:03:20	00:03:24	be a little bit of more guesswork
00:03:22	00:03:26	involved with all of these things now
00:03:24	00:03:27	continuing on with this what should you
00:03:26	00:03:29	really be knowing
00:03:27	00:03:30	from all of this first thing is with
00:03:29	00:03:32	reporting again
00:03:30	00:03:34	as i already said reporting is going to
00:03:32	00:03:36	be changed and one thing is going to
00:03:34	00:03:36	come upon that is delayed reporting with
00:03:36	00:03:39	this
00:03:36	00:03:41	real-time reporting for ios devices will
00:03:39	00:03:42	not be supported and data may be delayed
00:03:41	00:03:44	up to three days that means
00:03:42	00:03:45	if you happen to get link clicks add to
00:03:44	00:03:47	cart sales
00:03:45	00:03:49	from these ios devices it may not
00:03:47	00:03:51	directly show on your ads
00:03:49	00:03:53	or it may even take up to three days to
00:03:51	00:03:54	even come on your dashboard what that
00:03:53	00:03:56	means of course
00:03:54	00:03:57	is that even if a product is a winner
00:03:56	00:03:59	getting you sales the
00:03:57	00:04:00	data on facebook and your dashboard may
00:03:59	00:04:02	be much different
00:04:00	00:04:03	than the data that you're getting on
00:04:02	00:04:05	your shopify store and i'm going to go
00:04:03	00:04:07	over exactly what this really means what
00:04:05	00:04:08	you can do with all of this data towards
00:04:07	00:04:10	the end of this video but
00:04:08	00:04:11	the second thing is there's really no
00:04:10	00:04:14	support for breakdowns anymore so
00:04:11	00:04:15	for specifically web conversions because
00:04:14	00:04:17	that's what we're more interested in
00:04:15	00:04:19	delivery and action breakdown such as
00:04:17	00:04:21	age gender region and placement
00:04:19	00:04:23	will not be supported this is a big
00:04:21	00:04:25	drawback in my opinion with this
00:04:23	00:04:27	update because these things really let
00:04:25	00:04:28	you know who was really interested in
00:04:27	00:04:29	your ads
00:04:28	00:04:32	what kind of people were purchasing what
00:04:29	00:04:36	whether it was 18 to 24 or 25 to 34
00:04:32	00:04:36	and so forth so with this limited it is
00:04:36	00:04:38	going to become
00:04:36	00:04:40	extremely difficult to know what is
00:04:38	00:04:41	working for your ads and who you should
00:04:40	00:04:44	target your ads to
00:04:41	00:04:45	because in my opinion with this data i
00:04:44	00:04:47	used to create different ads for
00:04:45	00:04:48	different age groups because
00:04:47	00:04:50	different age groups react differently
00:04:48	00:04:52	to certain ads so this definitely means
00:04:50	00:04:52	that you'll have to do a little bit more
00:04:52	00:04:54	work
00:04:52	00:04:56	when it comes to really figuring out
00:04:54	00:04:56	what your audience is really liking when
00:04:56	00:04:58	it comes to
00:04:56	00:05:00	actually creating the ad and showcasing
00:04:58	00:05:01	it but in addition there's a small
00:05:00	00:05:03	change with attribution so what that
00:05:01	00:05:04	means is the attribution window which
00:05:03	00:05:06	was available
00:05:04	00:05:08	for all facebook ads accounts will be
00:05:06	00:05:09	set at the ad set level instead of the
00:05:08	00:05:12	whole account
00:05:09	00:05:13	level and no more of the 28 day click
00:05:12	00:05:15	through or 28 day view through
00:05:13	00:05:17	and the seven day view through
00:05:15	00:05:19	attribution so mostly the one day click
00:05:17	00:05:20	and one day view those attributions
00:05:19	00:05:22	will be left so these are some of the
00:05:20	00:05:23	biggest changes which are coming upon
00:05:22	00:05:25	with
00:05:23	00:05:26	facebook ads however this does not mean
00:05:25	00:05:28	that the time is over for
00:05:26	00:05:30	facebook we'll be going over shortly
00:05:28	00:05:32	with a specific step-by-step strategy on
00:05:30	00:05:33	what you should do but let's move on to
00:05:32	00:05:35	the next few changes
00:05:33	00:05:37	which have come upon with the end of
00:05:35	00:05:39	2020 and 2021 beginning and that is
00:05:37	00:05:41	directly related to
00:05:39	00:05:42	google merchant center account so with
00:05:41	00:05:44	google merchant center and just
00:05:42	00:05:45	google ads in general a lot of people
00:05:44	00:05:47	including my
00:05:45	00:05:49	mentoring students have notiked that
00:05:47	00:05:51	their accounts have been getting banned
00:05:49	00:05:53	for no apparent reason and
00:05:51	00:05:55	google is very vague as to why i was
00:05:53	00:05:57	really banned what they can do to solve
00:05:55	00:05:58	it etc by the way i do offer one-on-one
00:05:57	00:05:59	google ads mentoring if you're
00:05:58	00:06:01	interested in that
00:05:59	00:06:03	just dm me on instagram my instagram is
00:06:01	00:06:04	at dedicated young but as of now drop
00:06:03	00:06:05	shipping stores are definitely getting
00:06:04	00:06:07	banned
00:06:05	00:06:09	one common theme i've seen with these
00:06:07	00:06:11	google merchant center accounts is that
00:06:09	00:06:13	if it's a drop shipping store it's 10
00:06:11	00:06:14	times more likely to get banned
00:06:13	00:06:16	now there's various different reasons as
00:06:14	00:06:18	to why this happens no this does not
00:06:16	00:06:19	mean that you cannot dropship via google
00:06:18	00:06:20	ads anymore
00:06:19	00:06:23	however there are a few things you need
00:06:20	00:06:24	to tweak and change to make sure your
00:06:23	00:06:26	account does not end up getting banned
00:06:24	00:06:28	first thing is
00:06:26	00:06:31	website layout now website is something
00:06:28	00:06:32	people just randomly put up by copying
00:06:31	00:06:34	some famous drop shipping website out
00:06:32	00:06:36	there that is no longer going to work
00:06:34	00:06:38	especially if you want to use
00:06:36	00:06:39	google ads so with google what you want
00:06:38	00:06:41	to do is you want to set up a website
00:06:39	00:06:43	which is much more professional
00:06:41	00:06:44	and following the bigger brands out
00:06:43	00:06:45	there rather than a drop shipping store
00:06:44	00:06:48	especially
00:06:45	00:06:49	with the major pages a lot of people
00:06:48	00:06:50	just go out and they copy the major
00:06:49	00:06:53	pages like
00:06:50	00:06:54	policy pages contact us pages tracking
00:06:53	00:06:56	page etc
00:06:54	00:06:58	from other stores that is no longer an
00:06:56	00:06:59	option if you want to use google because
00:06:58	00:07:02	google's
00:06:59	00:07:03	bot or the algorithm is going to read
00:07:02	00:07:05	through the entire page
00:07:03	00:07:07	if it notikes anything is copied it's
00:07:05	00:07:08	not going to let you run that shopify
00:07:07	00:07:09	store
00:07:08	00:07:11	on google and you're going to end up
00:07:09	00:07:13	getting banned so it's really important
00:07:11	00:07:15	to stop copying things especially with
00:07:13	00:07:17	the product pages like descriptions and
00:07:15	00:07:19	images a lot of shopify stores
00:07:17	00:07:21	and store owners still think it's okay
00:07:19	00:07:21	to just copy and paste other people's
00:07:21	00:07:24	stuff
00:07:21	00:07:26	and find success that way i've had my
00:07:24	00:07:28	own shopify store copied hundred times
00:07:26	00:07:29	and that is just not going to work for
00:07:28	00:07:31	these people simply because
00:07:29	00:07:32	google is going to get rid of these
00:07:31	00:07:33	accounts very very quickly and if it
00:07:32	00:07:34	notikes
00:07:33	00:07:37	you have done this even if you have an
00:07:34	00:07:38	old ad account what's going to happen is
00:07:37	00:07:40	that slowly and steadily
00:07:38	00:07:41	you're going to go under google's radar
00:07:40	00:07:43	and once that happens
00:07:41	00:07:45	you are going to get suspended so better
00:07:43	00:07:46	safe than sorry just go ahead and change
00:07:45	00:07:47	everything even with the descriptions
00:07:46	00:07:49	and the images
00:07:47	00:07:50	but exactly what does this all mean for
00:07:49	00:07:52	drop shipping does this mean
00:07:50	00:07:54	drop shipping has just officially ended
00:07:52	00:07:56	and it's better to just
00:07:54	00:07:58	go and do something else and the answer
00:07:56	00:07:59	to that is not really the first thing
00:07:58	00:08:01	you want to understand is
00:07:59	00:08:03	these things were bound to happen one
00:08:01	00:08:04	day or another because as more people
00:08:03	00:08:06	come into shopify and just
00:08:04	00:08:08	e-commerce there's going to be more
00:08:06	00:08:10	competition more copying more fraud
00:08:08	00:08:12	because of that these advertising
00:08:10	00:08:14	platforms have to become a little bit
00:08:12	00:08:16	more strict with their rules
00:08:14	00:08:17	and with what they allow and doubt a lot
00:08:16	00:08:18	on their advertising platform because in
00:08:17	00:08:19	the end
00:08:18	00:08:22	you want to understand that they just
00:08:19	00:08:23	want to make money from you if you end
00:08:22	00:08:24	up just putting up a random website that
00:08:23	00:08:27	doesn't convert
00:08:24	00:08:27	which harms its users it's not going to
00:08:27	00:08:29	really
00:08:27	00:08:31	let you advertise on that account and
00:08:29	00:08:32	what it has notiked at this point
00:08:31	00:08:34	especially in 2021
00:08:32	00:08:36	is a lot of these look like drop
00:08:34	00:08:37	shipping websites do the same exact
00:08:36	00:08:38	thing and that is put people out of
00:08:37	00:08:40	their money
00:08:38	00:08:41	and just run away with the money and do
00:08:40	00:08:43	fraud activities and because of that
00:08:41	00:08:44	they've started to ban more accounts
00:08:43	00:08:45	which are similar to these other
00:08:44	00:08:47	dropshippers but
00:08:45	00:08:48	one thing you want to do to avoid
00:08:47	00:08:50	getting your ad account ban is to just
00:08:48	00:08:52	divert from using the free themes into
00:08:50	00:08:54	the paid ones
00:08:52	00:08:56	now this is kind of a investment of its
00:08:54	00:08:56	own in the beginning but it's definitely
00:08:56	00:08:58	worth it
00:08:56	00:08:59	if you want to use google as long term
00:08:58	00:09:00	if you don't want to get your ad account
00:08:59	00:09:02	suspended because
00:09:00	00:09:03	you have to find a way to stand out of
00:09:02	00:09:05	the crowd and not look like
00:09:03	00:09:07	just another drop shipping website
00:09:05	00:09:09	because if you do that your account is
00:09:07	00:09:11	99 likely to get banned so just
00:09:09	00:09:12	start off by buying a theme because that
00:09:11	00:09:14	literally puts you out of the general
00:09:12	00:09:15	audience of drop shippers right from the
00:09:14	00:09:16	beginning and you have a much better
00:09:15	00:09:17	chance
00:09:16	00:09:19	of not having your merchant center
00:09:17	00:09:21	account plan but if you're planning to
00:09:19	00:09:23	use facebook and not only with google
00:09:21	00:09:24	here's what you want to do have multiple
00:09:23	00:09:26	ad accounts nowadays
00:09:24	00:09:27	facebook is also banning a lot of ad
00:09:26	00:09:30	accounts for no apparent reasons
00:09:27	00:09:31	with policy violations all all sorts of
00:09:30	00:09:33	those stuff so what you want to do and
00:09:31	00:09:34	what i recommend is
00:09:33	00:09:36	from the beginning create multiple ad
00:09:34	00:09:38	accounts maybe use friends information
00:09:36	00:09:40	maybe use family members information
00:09:38	00:09:42	and just sign up for an ad account and
00:09:40	00:09:44	keep it in the background it's normally
00:09:42	00:09:45	better if the facebook account which you
00:09:44	00:09:47	plan to do this on
00:09:45	00:09:49	is already old because if it's a new
00:09:47	00:09:50	account it goes under facebook's radar
00:09:49	00:09:52	really quickly so you want to make sure
00:09:50	00:09:54	the account is somewhat old if you use
00:09:52	00:09:55	friends or family members
00:09:54	00:09:57	account that's much better but that is
00:09:55	00:09:59	one way to kind of get out of these
00:09:57	00:10:00	suspensions with facebook just have
00:09:59	00:10:02	multiple backup ad accounts
00:10:00	00:10:04	if one gets suspended just start using
00:10:02	00:10:06	another one but that is not going to cut
00:10:04	00:10:08	it if you want to drop ship long term in
00:10:06	00:10:10	2021 and onwards because
00:10:08	00:10:12	if you want to do that what you want to
00:10:10	00:10:13	do is have multiple traffic sources a
00:10:12	00:10:16	lot of people fail to realize
00:10:13	00:10:17	that facebook and google is just one of
00:10:16	00:10:19	the many other platforms available out
00:10:17	00:10:22	there in the market you can use
00:10:19	00:10:24	bing ads pinterest etsy linkedin and
00:10:22	00:10:25	even online forums to run your ads so
00:10:24	00:10:26	you're really not limited as to what you
00:10:25	00:10:28	can do
00:10:26	00:10:29	in order to start and run a successful
00:10:28	00:10:31	drop shipping business and
00:10:29	00:10:33	the last thing you can really do is not
00:10:31	00:10:34	even dropship at all just go ahead and
00:10:33	00:10:35	transition from drop shipping right off
00:10:34	00:10:37	the bat
00:10:35	00:10:38	into just using shipping companies now
00:10:37	00:10:40	there are three different options
00:10:38	00:10:41	which you can do if you try to go this
00:10:40	00:10:44	route option number one
00:10:41	00:10:45	do in-house fulfillment meaning bulk
00:10:44	00:10:47	order a product which you have found
00:10:45	00:10:49	some type of success with
00:10:47	00:10:51	and by the way before using any of these
00:10:49	00:10:52	three options i highly recommend you
00:10:51	00:10:53	find a winning product first a lot of
00:10:52	00:10:55	people
00:10:53	00:10:56	just go out and buy a random product
00:10:55	00:10:57	which they think is going to work and
00:10:56	00:10:59	they
00:10:57	00:11:00	both order it and then they soon find
00:10:59	00:11:02	out it's not selling so it just sits and
00:11:00	00:11:04	catches dust in their
00:11:02	00:11:06	workspace so instead of doing that what
00:11:04	00:11:07	you want to do is first of all sell use
00:11:06	00:11:09	aliexpress maybe do the ships from
00:11:07	00:11:11	united states option
00:11:09	00:11:13	which i always use or use ebay or amazon
00:11:11	00:11:14	to do the drop shipping and then once
00:11:13	00:11:15	you find a winning product
00:11:14	00:11:17	go ahead and bulk order it to do
00:11:15	00:11:19	in-house fulfillment meaning fulfilling
00:11:17	00:11:21	right from your house the second option
00:11:19	00:11:22	is using those sourcing agents which are
00:11:21	00:11:25	available from china
00:11:22	00:11:27	which use faster shipping methods to get
00:11:25	00:11:29	the product to the customers now these
00:11:27	00:11:30	shipping options vary from five days
00:11:29	00:11:32	shipping time to 12 days
00:11:30	00:11:34	and so forth so this is a much better
00:11:32	00:11:35	option if you don't really have the
00:11:34	00:11:37	money or resources
00:11:35	00:11:39	to do in-house fulfillment third and
00:11:37	00:11:41	final thing which i often do is use
00:11:39	00:11:42	usa warehouses this is the best option
00:11:41	00:11:44	if you want to
00:11:42	00:11:45	deliver a product within five days if
00:11:44	00:11:47	you have a real big winning product and
00:11:45	00:11:49	if you want to build a long-term and
00:11:47	00:11:50	sustainable business because with this
00:11:49	00:11:52	not only are your customers going to be
00:11:50	00:11:53	happy but you're also going to have less
00:11:52	00:11:56	headaches to deal with such as less
00:11:53	00:11:57	disputes chargebacks customer inquiries
00:11:56	00:11:59	etc so
00:11:57	00:12:00	this is the third and best option in my
00:11:59	00:12:02	opinion to go about with this
00:12:00	00:12:04	but all i want to say is drop shipping
00:12:02	00:12:06	is definitely not ending in fact it is
00:12:04	00:12:08	just beginning because a lot of people
00:12:06	00:12:10	are shifting from shopping outside to
00:12:08	00:12:12	just shopping online so this is the
00:12:10	00:12:14	best opportunity for you in order to
00:12:12	00:12:15	really find your success with e-commerce
00:12:14	00:12:16	but if you really want to take your game
00:12:15	00:12:18	to the next level
00:12:16	00:12:20	especially with google ads again i do
00:12:18	00:12:22	offer one-on-one mentoring you can just
00:12:20	00:12:24	dm me on instagram it's that dedicated
00:12:22	00:12:26	young for more information but if you
00:12:24	00:12:27	find any type of value in this video
00:12:26	00:12:28	smash that like button and smash that
00:12:27	00:12:31	subscribe button and i'll see you guys
00:12:28	00:12:31	next time