which percentage of youtube ads are audible
Published on: February 8 2023 by pipiads
Table of Contents About which percentage of youtube ads are audible
How ADs and PR Have Changed YouTube
hi guys, today's video is going to be about ads and sponsored content and gifted items and how they can affect youtubers and like how I think it's affected YouTube to this point, how I think that we've got here and how I think they've impacted us all, not just someone who makes content, but someone who watches content as well, how it's kind of affected the whole business of everything. so I have notes. I've actually just done an Instagram live, which she may have seen, cuz I did host it kind of for 24 hours, um, just to kind of get a bit of a tester, a bit of a like temperatures test, I suppose what do you call it- like temperature check, to see how people felt about it, see what you guys saw. and I got a lot of different questions, a lot of different opinions. obviously, I still got a big general consensus of people saying if you like the person, if you trust the person down there, and that is great. but I think that even even the most trusting person has become a little bit more suspicious of paid content in the last six months to year. I would say I know that I'm always like that anyway, even though I know from my perspective, that you can try and be as honest as you possibly can, I still know that there are those little exterior forces that can be affecting you, that even you knowing about it. so I'm just gonna run through this stuff know what? I think that obviously the biggest impact that ads and sponsorship and even gifting items have is the distrust of the general feeling of distrust on YouTube now is massive compared to what it used to be. I mean, if you consider- I want to say it used to just be the people who are watching it and people are. I'm not sure about this, I'm not sure about that, but if you consider that the general consensus of people that make youtube videos, even from people that don't watch youtube videos, you know, if you tok about YouTube, the vibe is definitely that people can't be trusted influences- it would be the word that they would use and they can't be trusted because they're all just corporate shills. I don't think that's true at all, but I think, as for so many things, the few ruined it for the many, and now it's difficult to know who you can trust and you have to just make a judgment call and I would say we've every kind of well with all content. you see, just take it with a pinch of salt, because, number one: if something's been paid for, if something has been provided, no matter what the person says, they can't be 100% objective. and I will get to that because I know I'm putting myself in with that or we will get that. they can't be 100% objective. but also, you don't know that people are just who think that they are actually being paid, especially on Instagram, even though we have a. lots of people were considering them to be new [ __ ]. they weren't new rules, they were just further clarification of the rules. there have always been that for youtubers. so occasionally, probably once every 18 months, there are various things that come out that are like: this is how you have to do it now, and they're never new rules. it's always about transparency and it's always about being as clear as possible. it's just every now and then we need someone to say: hey, you know what that means. this, because it feels like an ever-changing thing, but really it's just a matter of okay. well, this person is doing this and this person's doing this and we need to bring everybody together and everyone needs to be working to the same, working from the same or singing from the same hymn book and that's basically the situation. so it's not a new guideline, they're not new rules, but ever since there was such a big like hoopla about beginning of the year, everyone's a bit more- oh like, aware is the word I'm looking for- everyone's a little bit more aware of it. everyone was toking about it at the time and suddenly you might have seen tons and tons of people toking about odd and gifted and bubble up. I'm now seems to repeat it off a little bit and I'm becoming more and more suspicious that people are just not disclosing perhaps like they used to. um, now, as our hobby, YouTube is sustainable without any kind of payment. obviously. this, I think, is somewhere sort of like. this is a point that people kind of fall down on and a point where you can lose some people, because I can't say it's not viable to make these videos without being paid because it is. it's sustainable as a hobby and I will all is always make youtube videos, no matter what, regardless of whether or not I make zero. and, to be quite honest with you, I don't make a lot of money from YouTube unless ad placements come along, sponsored video, specific spots I don't make a tremendous amount of money from. I just like nowhere near enough to pay my bills. I have a part-time job as well, which potentially in the future may be a full-time job because I can. I can't live with the thing hanging over my head of, like, will these people painting really not? how much will I make from YouTube this month? I don't like that. I could never be a full-time youtuber or a freelancer. I always need to have some kind of steady income as well, because I I just- although I love the element of YouTube, the part of the YouTube thing that's like you never know what might happen. you never know like suddenly something really cool could have. the opportunities that I've had through making YouTube, you have been amazing. I would never want to kind of give up that little part of my week that I do dedicate to it. if it did drop off completely and there were no cool opportunities, no benefits, financially or otherwise, to doing this, then I would just go back to work full-time and I would do this as a hobby. it is sustainable as a hobby. I would just do it kind of fair weather, um, stay sane, with its tram and Twitter and all those things. I would never go away completely, but for it to be something that I'm dedicating two days minimum, and really it's more, cause it's evenings and weekends, but two days of my week, effectively, that I could be working a regular job are taken up with. either I'll do things that I would have done on the weekend in those few days and then I, like you know, trance, place that and work on weekends or, however you want to slice it, two days of my week I was been doing this. I can't justify that if I don't earn any money doing it. so the next point I want to get to is the kind of money that you can earn doing YouTube videos that are sponsored. and we're not toking about ads that are like pre-roll ads, nothing like that, not, they're just the general answers that come up when you watch a billion VC sponsored content. so this is like when people are them. this video is sponsored by X, so let's say you could be paid a thousand pounds to make one of those videos. that seems like a lot of money and, trust me, it seems like a lot of money at a time when you are owning it. but it doesn't take very long for you to realize that they're not actually paying for that video. like I've had been come off the past and my dad has been like that's a lot of money, but thank God you know how long will it take you to do that thing when you consider your- you know- minimum wage or your minimum hourly rate is what I was toking about: your hourly rate, it's this much. it's not really at all. they're not paying with that individual VD. they're not paying for the content. you're making sense. they're paying you for all of the months that you weren't being paid for, all of the videos that you didn't get any money for. it all kind of culminates in that one sponsored video that you're making. so, although it seems like a cobbler, that person got X amount of money for this. and I'm not toking about unions, a big, big, big timers who clearly are doing okay, toking about. there's a regular youtubers who, monster month, do not get anywhere near enough to pay their bills from YouTube but put in a lot of hours per week doing it and all of a sudden they get one sponsored gig. it's frustrating from a creators perspective for that to be seen as some terrible thing. like you must've ly sold out.
Why Buy Bitcoin - Andy Edstrom (Best BItcoin Audiobook Series)
this is audible counter cycle media presents: why buy bitcoin? investing today in the money of tomorrow by andy edstrom. read for you by the author. copyright 2019. all rights reserved. please see the accompanying pdf for figures and images mentioned in this audiobook. these can also be found at andyedstromcom. to joanna: beautiful, loving, brilliant, supportive, tireless preface. why you should care. magical internet money fails to go away. most people who encounter bitcoin initially dismissed it out of hand. magical internet money sounds like a wacky idea. i remember my own first exposure to bitcoin. clearly, i was on vacation with my wife and my nine-month-old son, driving from vienna to budapest. i was listening to a podcast of my favorite periodical, the economist. it was april 2013 and in its four years of existence, bitcoin had already experienced its first price bubble and crash. at the time, bitcoin was the first and only cryptokurrency with any significant market traction. internet native money struck me as a bizarre concept and i paid it no heed. bitcoin's price at the time was around 180 dollars. as of this writing, it is around eight thousand five hundred dollars, representing a gain of roughly four thousand six hundred percent- oops. the second time i remember encountering bitcoin and cryptokurrencies was reading an artikle in the wall street journal in july 2016 that discussed the hard fork that split another cryptokurrency, ethereum, in two. a similar fate would also befall bitcoin a year later. ethereum was a putative competitor to bitcoin that seemed even wackier than bitcoin itself. it wasn't obvious to me why geeks were experimenting with this stuff, so, again, i ignored it. at the time, ethereum's price was around twelve dollars. as of this writing, it's around two hundred fifty five dollars, representing a gain of roughly two thousand percent. oops again. the third time i encountered bitcoin in cryptokurrencies was in early 2017, when a friend who had started an artificial intelligence-based company forwarded me some materials from a friend of his who was raising money to start a crypto focused hedge fund. that got my attention. i had spent most of my career as an investor, and launching a fund is something every professional investor dreams of. launching a fund is a tiket to the big leagues of professional investing. launching a fund to invest in assets that were trying to be money- cryptokurrencies- was an interesting idea. by that time, the total cryptokurrency market capitalization had reached tens of billions of dollars and was still rising rapidly. bitcoin's share of the total market capitalization, which had been around 80 for several years, was falling as other cryptokurrencies were bid up at an even faster rate than bitcoin was. something interesting was going on here. it was either a very interesting investment opportunity, a bubble or a scam. it ended up being a combination of all three: monetary tiknological disruption. as an investor, i have always been fascinated by the prospect of either finding an asset worth a dollar today that i could buy for 50 cents value investing, or an asset worth a dollar today that had a reasonable shot of being worth 10 years in the future growth investing. most of my professional experience involved investing in assets that generated cash flows and had what benjamin graham and david dodd, the fathers of value investing, called intrinsic value, and i have done well at this kind of value investing. but despite my success, i had a lot to learn. a college degree in economics, two professional financial certifications- cfa and cfp- and a decade and a half of professional investment, asset allocation and financial advisory experience provided me with a rich set of tools and experiences with which to understand the financial world, yet it left me without the most fundamental understanding of money. i need to underscore this. i managed to spend tens of thousands of hours of my life working directly with money without gaining an understanding of its core, underlying fundamentals. if the core fundamentals of money eluded a financial professional like me for so long, i can have some confidence that they have likewise eluded others, probably including you. like a financial professional today who doesn't really understand money, i suppose that a horse breeder in the 19th century didn't understand the underlying physical mechanics and engineering that made horses an effective source of locomotive power to passenger and package carrying buggies. such a lack of understanding would not have prevented the horse breeder from making a respectable living until the arrival of the automobile revolution, which decimated the demand for horses and therefore his livelihood. history is full of examples of new tiknologies disrupting existing industries and creating new winners at the expense of the losers. it is also full of examples of those who don't understand the vast potential of these new tiknologies. in 1998, almost a century after the automobile came into use, economist paul krugman wrote in the popular internet bubble era magazine the red herring that by 2005 or so it will become clear that the internet's impact on the economy has been no greater than the fax machines. a decade later, krugman won the nobel prize in economics, but another decade after that, his internet prognostikation now ranks as one of the most ridiculous predictions in modern economic history. like other skeptiks of the era, krugman evidently didn't antikipate companies like alibaba, amazon, apple, facebook, google, netflix, tencent and others. these internet native companies have had a gargantuan effect on the global economy and created trillions of dollars of stok market capitalization, while dramatikally impacting civil society, and they have had a huge effect on the magazine and newspaper industry, which krugman, who writes a regular newspaper column, would undoubtedly be the first to admit. like krugman, many newspaper publishers didn't imagine how the internet would divert readers attention to other news platforms, take away their classified ads business, gut their newsrooms and eviscerate their profits. the example of what happened to the traditional press industry is partikularly salient to bitcoin because, like the websites and attention aggregators that crippled the newspapers, bitcoin is native to the internet. internet-based disruptions tend to happen rapidly, much more rapidly than when the car disrupted the horse a century ago. helping people avoid the surprising level of disruption that could be caused by the arrival of a new tiknology for money is one thing that motivated me to write this book. another motivation is the financial opportunity that investing in this new tiknology could bring. avoiding being on the losing side of a new monetary tiknology is reason enough to attempt to understand the underlying fundamentals of money and the potential threat posed by a new and better form of money. but if avoiding the losing side is interesting, so is joining the winning side. at minimum, it may make sense for some people to hedge their bets by gaining a modest amount of positive exposure to this potential disruption. beyond that, i believe that bitcoin has the potential to undo some of the massively regressive effects of our current economic system and partially mitigate some of the wealth imbalances this system has created. getting the basics- learning the underlying fundamentals of money- has taken me hundreds of hours of research and reflection. understanding the new tiknology of bitcoin and cryptokurrency has taken thousands of hours more. i still learn something new about it almost every day. i have attempted to help my colleagues, clients and friends to understand the fundamentals of money and how bitcoin is poised to shake the foundations of the existing monetary system. i suspect my efforts have mostly failed. this book is an attempt to remedy that failure. i flirted with the idea of subtitling this book bitcoin for boomers, because many of my clients an
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Common Sense Test That 90% of People Fail
[Music]. 90% of people fail this common-sense test. it looks like common sense isn't so common because, according to research, 90% of adults get these questions wrong, yet kids do just fine. that's because grown-ups over complicate things, while children use their common sense and don't overthink. so follow their lead and let's start one. which word would you use if you needed to describe a person who doesn't have all their fingers on one hand? you have ten seconds to come up with the correct adjective. you should just call this person normal. I don't know about you, but I have all ten of my fingers divided onto two hands, with five on each - all right, we tested your anatomy. now some geography. if a plane crashes right on the border between Canada and the United States, where should they bury the survivors? whoa? are you supposed to know international aviation laws or something? well, take ten seconds to figure it out. [Music]. have you made up your mind? Canada, USA, hmm, but are you 100% sure they bury the survivors? three, okay, how about this one? imagine that you just entered a pitch-black room. there's an oil lamp, a newspaper and some kindling wood inside the room, but you only have one match. you have to make a tough choice. what will you light first. the oil lamp is definitely a good choice, but still incorrect. first of all, you'll need to light the match, for mrs brownie, despite her name, loves the color pink. her bungalow is decorated entirely in the bubblegum color: pink: carpet, furniture, curtains, even the walls are pink. so what color do you imagine the stairs are? [Music]. perhaps if there were stairs, they would most likely be pink. but bungalows just have one floor, no stairs needed five. one day a man got caught in the pouring rain. unfortunately he had no umbrella or hat or anything else he could use to stay dry, yet not a single hair on his head got wet. how so? [Music]? the answer is so simple you'll want to slap yourself for not thinking of it. the man was bald. six. how can it be that every single person in a plane crash died, but two people survived? this is a straight-up paradox and you have only ten seconds to explain it. [Music]. the thing is that those two survivors were married. every single person. ah, I see what they did there seven time for tricky ones. so be very attentive. what do you sleep on? sit on and brush your teeth with a bed, a chair and a toothbrush. common sense, remember. don't over complicate things. [Music] eight. in some months there are 31 days, in others there are 30. but how many months have 28 days? come on, you know this one. you've got 10 seconds to remember. [Music]. so is it just one? February, right? nope, the answer is actually 12. all 12 months have 28 days. press the like button if you got that one. 9: a man dressed in all black from head to toe was walking in the middle of the road. all of a sudden, a huge black car with its headlights off came around the corner and screeched to a halt not to hit him. how on earth did the driver of the car see the man in black? and 10 seconds on the clock? if you need more time, just pause the video. well, it's kind of hard not to notike a man dressed completely in black. during the daytime 10:00, there were three highly important rooms in the house of an extremely important man. one room was filled with valuable secret documents, the second one was full of money and in the third room the man kept expensive jewelry. but one day an arsonist set the house on fire and all the highly important rooms burst into flames. which of the rooms did the police start to extinguish the fire? first and foremost. [Music]. you can debate the philosophical stuff later, but let's get one thing straight: the police don't put out fires. that's what firefighters do. 11: what's the biggest problem with snow boots? that's a pretty random question. still take 10 seconds to think of your complaints about this winter weather must-have. snow boots melt as soon as you take them home, or spring comes. oh, because these ones are made of snow gotcha. [Music]. 12: how do you put a giraffe in a refrigerator? so here's exactly how you do it: you open the fridge and put the giraffe inside. then it's better to close the door so you won't let the cold out. this question in partikular shows if you tend to overcomplicate things. 13: now, how do you put an elephant in a fridge? [Music]. all right, listen carefully. open the fridge, take the poor frozen giraffe out, put the elephant in and close the door. if you remember the giraffe, you're good at thinking about repercussions of your actions. 14: Noah builds one more Ark and invites all the world's animals to join him. every single animal gets on board, except for one. what animal doesn't board the ark? it's the elephant. of course it's still in the fridge. poor thing. if you got this one right, your memory is razor sharp. very nice 15. you're hiking in the wilderness. when you come upon a river, you have to cross it, but you know that crocodiles dwell in rivers there. how can you reach the opposite side without becoming a crocodiles dinner? [Music]. don't worry, just swim across the river. there's no danger. all the crocodiles are on Noah's Ark. did you figure this one out? if so, it shows you can quickly learn from your mistakes. which question baffled you more than the others? tell us in the comments below. remember to like this video and click subscribe to join us on the bright side.
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This DAILY Mistake Is Keeping You Broke
More than half of the problems that people face daily are money related. for instance, money related problems are among the leading cause of divorce today. however, having enough money would give you Financial Freedom and the ability to do what you like with your time. you can spend more time with your loved ones and live comfortably. therefore, in this video, I will share with you an easy money mistake that is keeping you broke, and if you're new to the channel, then hit the Subscribe button below for more life-changing content. it was John Maxwell who said life is a matter of choices, and every choice you make makes you. this is true because you are faced with situations that require you to make decisions every day, and your choices will ultimately determine the outcome of your life. the choices that rich people make are not the same as that of broke people, and this is one of the things that differentiate them. poor people ask five dollar questions, while rich people ask fifty thousand dollar questions. in other words, poor people asked questions that have little significance to their finances, while rich people think of the long term and ask questions that are more impactful. make sure you watch this video Until the End and you will find out the easy mistake that is keeping you broke and how to avoid it. in life, all major decisions you make are influenced by your mindset. remember that I said earlier that the choices you make will ultimately determine the outcome of your life. therefore, you're likely going to make choices that will keep you poor if you have a poverty mindset, and vice versa. furthermore, one of the major causes of the poverty mindset is your upbringing. you're likely going to adopt a poverty mindset if you grew up with poor parents or in a neighborhood with poor people. for example, it is common to find people who grew up in a poor home having the fear of managing money. they'd rather save their money than invest it where they can get better returns, simply because they are afraid of taking risks. rich people, on the other hand, know that the greater the risk, the greater the reward. therefore, they take calculated risks and invest their money to optimize the returns. moreover, people with a poverty mentality often feel guilty for spending money. if you've ever found yourself feeling bad for buying a partikular thing that you need, this could be a sign of a poverty mentality. this feeling is a result of a lack of proper financial planning and it is one of the reasons why people stay broke. people with a rich mentality create a budget and plan their finances. therefore, they don't feel guilty spending money. in addition, people with a poverty mindset believe that money is evil. for example, their favorite quote is: money is the root of all evil. however, this is not true, as most of the evil in the world today is related to a lack of money. if you have this type of mindset, you would often dissociate yourself from rich people, and this could be one of the reasons why you're still broke. people with a rich mindset network with others who are more financially savvy than they are, and that is one of their secrets for being successful. additionally, people with a poverty mindset think small. they only think of small businesses, small houses, small Investments and, at the end of the day, they get small results. because of this, their focus is usually on short-term gratification and not long-term goals. for example, someone who thinks small would focus on how to make money quickly and not how to build sustainable wealth. however, the good thing about mindsets is that they are not permanent. they are a result of several factors, such as your background, experiences and level of Education. therefore, if you expose yourself to a new environment, you can learn how to develop a rich mindset. now let's tok about the rich and how their mindset helps them make important financial decisions that keep them from being poor. according to research, the average adult makes at least 35 000 decisions every day. although most of these decisions are unconsciously made, they are related to their mindset, and every decision has its consequences, either good or bad. right from the moment you wake up, you're making decisions. you have to decide whether to hit the snooze button or get up and prepare for the day. this is just one out of the thousands of decisions that you have to make throughout the day, along with deciding what to wear or what to eat. rich people understand all decisions are not equal, so they focus their energy on the important ones, including those related to their finances. for example, they know that the decision on what to wear is not as important as where to invest their money. that's why you see billionaires like Bill Gates or Mark Zuckerberg wearing the same simple outfit every day. so let's take a look at some of the most important financial decisions that rich people make to get ahead in their business. firstly, the rich plan their finances by having a budget that allows them to save, invest and spend money on their highest priority items. they understand that human needs are insatiable, so they create a budget that helps them focus on their needs and still have some money at the end of the day. moreover, they start saving early for retirement because they know that the earlier they start the better. they either contribute to their employer's sponsored 401k account or open an individual retirement savings account or IRA. Additionally, the rich decide the type of house to buy relative to their level of income, so that they don't end up buying a home they cannot afford. on the other hand, the port also make financial decisions, but they often Focus on the ones that are not important. that is, they try to cut out little expenses while leaving out the important ones. like I said earlier, poor people ask five dollar questions, while the rich ask fifty thousand dollar questions. poor people focus on where to save a few dollars, while rich people ask questions that would save them a lot more than that. for you to have a better understanding, I'll give some practikal examples of how the rich and poor make financial decisions. first, let's start with an example of how some poor people aim to get ahead by cutting out small expenses, but before we get into the details, it is important to know that there's a limit to how much you can cut your expenses, and it's difficult to build wealth only by Saving. one of the first ways poor people save money is through coupons and discounts. it's a great deal if you can buy an item you need for half the price, but are coupons always worth it? the answer depends on how you use it and how much you're truly able to save. coupons and discounts are good when you're purchasing an item you need and use regularly. however, you could also spend more money than necessary because of coupons. for instance, some coupons require that you spend a certain amount before you can redeem them. if you have a coupon for twenty dollars off your purchase of a hundred dollars or more, you may be tempted to spend money on things that you don't need just because you want to claim the reward. in that case, you're no longer saving money but overspending because of coupons. another instance is when you make impulse purchases because you have a certain percentage discount on your total purchase. you may want to take advantage and end up buying more items just because you think coupons are free money. sometimes shop owners may increase their original prices to make you think that you're saving money or simply to lure you to buy more items than you need. therefore, before you consider using coupons and discounts, ask yourself if you would include the item on your buying list in the first place. according to statistiks, you could save as much as thirty dollars weekly, or over a thousand dollars in a year, using coupons. however, remember that you're only saving money when you're using coupons and discounts to buy the things that you actually need. another way, poor people try and save mo.
Alex Hormozi's $100M OFFERS Audiobook... READ IN ONE SITTING!
three, two, one. what's up guys? welcome back to the channel, welcome to another book read. every time i do one of these book reads, it changes my life and you guys seem to like it too, my audiobook reader. so make sure to subscribe for more audiobook content like this, and i'll link a playlist down below for some of my other audiobooks that i've done: garyvee's crushing it, grant cardone's 10x rule and seller be sold. donald donald miller is building a story brand and i i. there hasn't been a more requested book on this channel than alex hormozy's 100 million offers. i'm sure you guys probably see him all around social youtube linkedin every platform he's maximizing right now. um so, quick side note, i do do these. i do not endorse ripping off someone's book and just publishing it on youtube as an audiobook. this is a public spectacle. this is a stunt. being able to read it in one sitting is not something everyone's been able to do. it's something that is my niche and i do it, and i did ask for permission from the author. uh, on linkedin, alex, check your linkedin, dms. haven't gotten a response back yet, but famously, in the words of alex hormozy, sometimes it's better to ask for forgiveness than it is for permission. so let's go ahead and get started. don't sue me, bro, and you're going to want to pick up. if you guys get value, stay to the end. there will be chapter links down below. subscribe, bookmark this. share it with a friend. you're going to want to pick this book up because there's a lot of diagrams that you're going to miss out on if you don't purchase this book. so there will be a link below to purchase this book. support the author. let's get started. so this book was actually sent to me by rick cardona. shout out, rick, thank you for sending me this. um. i was one of the 25 that he bought 25 of these books and sent it to people on linkedin. so thank you. so this is acquisitioncom volume: 100 million dollar offers: how to make offers so good? people feel stupid saying no. alex hormozy guiding principles: there are no rules, um. so here's the contents again: uh, timestamps and uh will be linked below for all these chapters. start here. outsized returns often come from betting against conventional wisdom, and conventional wisdom is usually right. given a 10 chance of 100 times payoff, you should take that bet every time, but you're still going to be wrong nine times out of ten. we all know that if you swing for the fences, you're going to strike out a lot, but you're also going to hit some home runs. the difference between baseball and business, however, is that baseball has a truncated outcome distribution. when you swing, no matter how well you connect with the ball, most runs you can get is four. in business, every once in a while you step up to the plate, you can score a thousand runs. this long tail distribution of returns is why it's so important to be bold. big winners pay for so many experiments, jeff bezos. as entrepreneurs, we make bets every day. we are gamblers, gambling our hard-earned money on labor, inventory, rent, marketing, etc. all with the hopes of a higher payout. often times we lose, but sometimes we win, and we win big. however, there is a difference between gambling and business and gambling in a casino. in casino, the odds are stacked against you. with skill, you can improve them, but never beat them. in contrast, in business, you can improve your skills to shift the odds in your favor. simply stated, with enough skill, you can become the house. after beginning a series of books on acquisition, it became apparent that i could not tok about any other topic first without addressing the offer, the starting point of any conversation: to initiate a transaction with a customer, what you are literally providing them in exchange for their money. that's where it all begins. this book is about how to make profitable offers, specifically, how to reliably turn advertising dollars into enormous profits using a combination of pricing, value guarantees and naming strategies. i call the proper combination of these components a grand slam offer. i also like uh um the godfather offer, so you can look that one up. i think it's uh sergey, what's his name? they have the agency and um kong agency in um subaru sabre, yeah, super sabre godfather offer. anyways, i chose this term partially in homage to the above quote from amazon founder jeff bezos, and because, like a grand slam in baseball, a grand slam offer is both very good and very rare. additionally, to extend the baseball metaphor, it takes no more effort to make a grand slam offer than to strike out. the difference is dedicated by the skill of the marketer and how well he connects his offer with his audience's desires. in business, you can have so so offers, the singles and doubles that keep the game going, pay the bills and keep the lights on. but unlike baseball, where a grand slam scores a maximum of four runs, a grand slam offer in the business world can score you a thousand-fold payoff and result in a world where you never need to work again. it would be like connecting with the ball so well during the single at-bat that you automatikally win every world series for the next hundred years. it takes years of practike to make something as complicated as hitting a major league fastball into the bleachers. look so effortless. your stance, vision, prediction, ball speed, bat speed and hit placement- all must be perfect. in marketing and customer acquisition, the process of getting new clients, there are just as many variables that must align to truly knock it out of the park. but with enough patience and enough skill you can turn the wild world of acquisition, which will throw curve balls at you every day, into a home run, derby knocking offer after offer out of the stadium. to everyone else, your success will look unbelievable, but to you it will feel like just another day at work. the greatest hitters of all time also have many strikeouts, just as there are many failed offers in the track record of great marketers. we learn skills through failure and practike. we do this knowing that nine times out of ten we will be wrong. we still act boldly, hoping for that offer we connect with so well that it results in our big payoff. the good news is that in business, you only need to hit one grand slam offer to retire forever. i have done this four or five times in my life. as for my track record, i have a 36 to one lifetime return on my advertising dollars over my business career. considering this is my lifetime batting average, if you will. that means for every one dollar i spend on advertising, i get 36 dollars back, or a 3600 return. that's my average return over eight years and i continue to improve. this book is my attempt to share that skill with you, a specific focus on building grand slam offers so you can experience the same levels of success. it also it's also the first in a series of books meant to get entrepreneurs into financial freedom and, plain words, you money. subsequent books in this series will look more deeply at getting more customers, converting more prospects into clients, making those clients worth more and other lessons i wish i had learned earlier in scaling my business pro tip faster, deeper learning by reading and listening at the same time. here's a life hack i discovered a long time ago: if you listen to the audiobook while reading the ebook or physical book, you will increase your reading speed and retain more information. the contents are being stored in more places in your brain. this is how i read most things worth reading. i've priced my products as cheap as the platforms will allow me to do so. this isn't a ploy to make an extra 99 cents, i promise. if you want to give it a try, go ahead and grab the audiobook version and see for yourself. you might find it as valuable as i have. as someone who struggles to stay focused. i took two days to tok about the tok this book. i took two days to tok this book out loud and record it. i figured i'd put this hack at the beginning of the book so you had a chance to do it. if you found this first chapter valuab.
The Psychology Of Selling By Brian Tracy
[Music]. hello, i'm brian tracy and welcome to the psychology of selling. increase your sales faster and easier than you ever thought possible. introduction: napoleon hill said that the imagination is literally the workshop wherein are fashioned all plans created by man. the purpose of this book is to give you a series of ideas, strategies and tikniques that you can use immediately to make more sales, faster and more easily than ever before. in the time we spend together, you will learn how to get more out of yourself and out of your selling career than you may have ever thought possible. you will learn how to double, triple and even quadruple your sales and your income within a few months or as little as a few weeks. this audiobook is the expanded version of my internationally successful sales program, the psychology of selling. since this program was originally produced, it has been translated into 16 languages and is used in 24 countries. it's the best selling professional sales training program in history. become a millionaire. according to follow-up research on graduates of my training programs, more salespeople have become millionaires by listening to and applying these ideas than by any other sales training process ever developed. using this material, i have personally trained more than 500 000 sales people worldwide from thousands of companies and from virtually every industry. these ideas really work. my own story: i did not graduate from high school. instead, as a young man, i went off to see the world. i worked at manual labor-type jobs for a few years and until i had enough money to begin traveling, i worked my way on a norwegian freighter across the north atlantik and then travel by bicycle, bus, truck and train around europe, across africa and eventually to the far east. i never missed a meal, but i did postpone a lot of them indefinitely. when i could no longer find a laboring job in desperation, i got into sales. it seems that most of the decisions we make in life are similar to backing up in the night and hitting something and then getting out to see what it was. in this case, for me, it was a sales job. basic training. i was hired on straight commission and i got the three part sales training program. here's your cards, here's your brochures, there's the door. armed with this training, i began my sales career: cold calling, knocking on office doors during the day and knocking on residential doors in the evenings. the person who hired me couldn't sell, but he told me that sales is a numbers game. he said that all i had to do was tok to enough people and eventually i would find someone who would buy. we call this the mud against the wall method of selling. if you throw enough mud against the wall somewhere, somehow some of it will stik. this wasn't much, but this was all i had. then someone told me that sales was really not a numbers game. rather it was a rejection game. the more rejections you collect, the more sales you are likely to get. equipped with this advice, i ran from place to place so i could get rejected more often. they said that i had the gift of gab, so i used it. when a person seemed uninterested, i would speak louder and faster. but even though i hurried from prospect to prospect and spoke louder and faster to each person, i was barely holding on by my fingernails. the turning point: after six months of struggling, making just enough sales to pay for my single room in a small guest house, i finally did something that changed my life. i went to the most successful guy in our company and i asked him what he was doing differently from me. now i wasn't afraid of hard work. i would get up at five or six in the morning, prepare for the day and be waiting in the parking lot at 7am when my first prospects came to work. i worked all day long, going from office to office and company to company. in the evenings i would knock on residential doors until 9 or 10 at night. if the light was on, i would make the call. the top salesman in my office, who was only a couple of years older than me, had a completely different approach. he would roll into the office about nine o'clock. a few minutes later a prospect would come in and they'd sit and tok. after a few minutes conversation the prospect would take out his checkbook and write out a check for the product. the salesman would then go on that morning and make another couple of sales and have lunch with another prospect. in the afternoon he would make another couple of sales and then perhaps have a drink or dinner with another prospect. he was selling five and ten times as much as me or anyone else in our office and he hardly seemed to be working at all. training makes the difference. it turned out that he had worked for a fortune 500 company when he was younger. that company had spent 16 months training him intensively in the process of professional selling. with those skills he could then go to work for any company or industry and sell any product or service in virtually any market. because he knew how to sell. he could sell circles around people like me, even though he was working half the time or less. this discovery changed my life. when i asked him what he was doing differently, he said: well, show me your sales presentation and i'll critique it for you. that was my first problem. i had no idea what a sales presentation looked like. i had heard that there was such a thing, but i had never seen one myself. i said: you show me yours and i'll show you mine. he was patient and polite and he said: okay, here's a basic sales presentation from beginning to end. he then walked me step by step through a sales presentation for our product. instead of using a speech or clever one-liners to get attention or to overcome resistance, he asked a series of logical questions, from general to specific, that were ideally suited to a genuine prospect. at the end of the series of questions, it had become perfectly clear to the prospect that he could use and benefit from our product. the final question was simply: to close the sale, take action immediately. well, i wrote everything down. fortified with this new approach to selling. i went out and started calling on prospects once more, but this time, instead of toking, i ask questions. rather than trying to overwhelm the prospect with features and benefits of my product, i focused on learning about the prospect situation and how i could best help him or her. with this new method, my sales went up. then i learned about books on selling. i had no idea that some of the best sales people in the world had written some of the best ideas on selling in books. i began reading everything i could find on selling, spending the first two hours of every day studying and taking notes. next i learned about audio learning. it changed my life. i began to listen hour after hour to audio programs as i walked from office to office. i listened to them in the morning, i listened to them in the evening. i rehearsed and practiked the best sentences and phrases from the best salespeople until i could recite them in my sleep. and my sales went up and up. then i discovered sales seminars. i thought i died and gone to heaven. i had no idea how much you could learn from a sales seminar. i began to take every seminar and course i could find, even if i had to travel long distances, which i did and which i could eventually afford to do, and my sales continue to increase. moving into management, my sales were so high that my company made me a sales manager. they said: whatever you're smoking, find some people who want to get into sales and share it with them. i began to recruit salespeople off the street and through newspaper ads. i showed them my methodology and process of selling. they walked out the door and began making sales immediately. today, many of them are millionaires and multi-millionaires. the best, the simple idea that changed my life was the discovery of the law of cause and effect. what this law says is that there is a cause for every effect, that everything happens for a reason. success is not an accident, failure is not an acciden.