why am i getting so many ads on twitch
The landscape of Twitch advertising has dramatically changed over the past few years, with streamers now running ads more frequently during their streams. This article aims to explore the reasons behind this shift and delve into the impact it has on content creators. But first, let's understand how ad revenue works and the different types of ads.
1. Ad Revenue and Types of Ads:
- Ad revenue is earned based on the number of views an ad receives, usually measured in cost per mill (CPM).
- YouTube offers pre-roll ads before a video starts and mid-roll ads during longer videos.
- Twitch primarily utilizes video ads, which play at the beginning or in between gameplay rounds.
- YouTube generally pays better rates, averaging $10 to $14 per thousand views, while Twitch's rates were historically lower at $3.50 per thousand views.
2. Twitch's Evolution:
- Three to four years ago, Twitch streamers rarely ran ads, except for a few exceptions.
- A video by Disguised Toast shed light on how much money large streamers could make through ads.
- Despite smaller streamers earning much less, many chose not to run ads due to the limited revenue it generated.
- However, Twitch's changes began with the phasing out of Twitch Prime benefits, which previously provided ad-free viewing for all channels.
- Twitch realized the potential revenue from viewers who didn't subscribe or have Twitch Turbo (a $10/month ad-free subscription).
3. Pre-Roll Ads and Disabling Pre-Rolls:
- Pre-roll ads, lasting 30 to 45 seconds, started playing before viewers could access streams unless they had Twitch Turbo.
- Twitch gave content creators the option to disable pre-roll ads temporarily by running three minutes of ads every hour.
- This allowed streamers to avoid pushing away potential viewers while still disabling pre-roll ads.
- The ads could be run during downtime, such as in-between rounds of gameplay.
4. The Incentive Program and Increasing Ad Duration:
- To encourage more streamers to run ads, Twitch introduced an incentive program based on streamer statistics.
- Streamers were offered additional ad revenue based on their streaming hours, potentially doubling their monthly earnings.
- Initially, streamers were offered one to three minutes of ads per month, but the duration gradually increased to eight minutes.
Twitch's ad revenue landscape has transformed significantly, with streamers now running more ads during their streams. The shift was driven by Twitch's desire to capitalize on non-subscribing viewers and incentivize streamers to run more ads. While the increased ad revenue can benefit streamers, it's essential to strike a balance between monetization and maintaining viewer engagement.
Twitch Broke The Adblock
So anyway, Twitch has finally found a workaround for ad blockers. This is a continuous cat and mouse game that has been going on for the past 15 years. Nobody wants to watch ads, but everyone wants to watch content supported by ads. It's an impasse. Ad blockers get better, then websites get better at detecting them, and so on. It's always going to be like this. Eventually, I believe ads will win out because they are a multi-billion dollar business, unlike ad blockers.
However, there will always be ways to avoid ads, although it will become harder for the average person. At a certain point, you'll spend more time avoiding ads than actually watching the ad itself. Twitch has found a workaround for ad blockers, but with the increasing number of ads on the platform, I find myself watching Twitch a lot less. The ads are ridiculous and nobody likes them.
Many people are negative about the ads on Twitch. They'd rather ALT tab for 30 seconds than watch an ad. In my opinion, Twitch should punish people who use ad blockers. If there's a commercial break in progress, they should make it take longer for ad block users. This would incentivize people to get rid of their ad blockers and get more content.
The truth is that the ad density on Twitch has gone up by 300 percent in the last year. It's a decline compared to YouTube's growth. However, Twitch is still growing and people are still making content and sticking around as viewers. YouTube has its own reasons for growth, such as YouTube shorts. Twitch is a male-dominated space, focused on video games, which is narrower compared to YouTube's content variety.
If Twitch wants people to stop using ad blockers, they have to punish them for it. One way to do this is to create a long loading screen after a commercial break for ad block users. This would make them feel like it's their fault and waste their time. The reality is that people won't leave Twitch because there's no other live streaming platform as robust as Twitch. People sat around and dealt with ads on TV for years.
Cable TV is dying because there's an alternative with fewer ads. A price war isn't good for anyone, except for capitalists. Competition leads to price fixing and price matching. Streaming services are all adding ads and more expensive ad-free services.
The ads on Twitch are worse than on YouTube. Every streamer has a ridiculous number of ads. It's frustrating to start watching a stream and be bombarded with ads. Twitch Plus, or Twitch Turbo, is an option to watch ad-free, but it's not available for everyone. Overall, the ads on Twitch are terrible, with nine ads in a row sometimes. People just want to watch a stream, not a movie.
Twitch has way too many ads
Hey, what's up people? So, I just finished my live stream and I've been thinking about where I want to take my channel. It's not easy trying to develop a formula, you know what I'm saying? It's like discovering your own personal niche. But you know something? I decided to check out Twitch and see who was streaming. And I came across this guy xqc because, you know, he has viewership. I wanted to see what he was doing because it's always good to learn from those around you. I mean, I watch a lot of streamers, he's just one of many.
But you know what threw me off about his channel? It had nothing to do with his content. An ad popped up and it said one of six. I can only interpret that as the first ad out of six total. I've seen this kind of stuff before, where they show an ad saying one of six and then show another saying two of six, and so on. The last thing I want to do is sit through six ads. I don't have the patience for that. I mean, who does? Honestly, I think you would need to be a subscriber to not see any ads. But even though YouTube runs ads, it doesn't bombard you with them like Twitch does.
I'm just wondering if regular streamers on Twitch have to deal with this kind of stuff. Do they have any say in how many ads they run? Does it affect their ad revenue? Where does sitting through six advertisements fit in? It's like watching television, you know? You sit down, watch TV, and all these ads play out before the show comes back on. But that's television, not the internet. I shouldn't have to sit through six ads just to go back to what I was originally watching. It's frustrating and makes me want to shut down a channel altogether.
I don't know who would actually sit through six ads. Maybe it's a dedicated audience who pays for Twitch perks so they don't have to see the ads. Maybe that's the kind of demographic that is more loyal. I'm not sure. But let me tell you something, as a newcomer, I'm not going to sit through six ads. I'm just not. So, whatever to that. That's just my little two cents.
Overall, I think Twitch needs to reconsider their ad strategy if they want to retain and attract more viewers. The current system of bombarding users with multiple ads is a major turn-off and can drive people away from the platform. They should take a page from YouTube's book and find a balance that respects the viewers' time and keeps them engaged. Otherwise, they risk losing out on potential growth and alienating their audience.
How To Make Twitch Ads Not Suck
Okay, so I'm gonna talk to you guys about ads on Twitch because there's like a ton of information you guys need to know and like nobody likes ads, right? Nobody likes ads on Twitch, but it's pretty much gonna be a reality of being a Twitch streamer. You're gonna have tons of ads going forward. And quite frankly, I don't think anyone's happy with the ad situation, but there are things you can do to make it a little less annoying. So, you guys need to adapt as streamers, which I think is a good tool to learn.
What do you need to know about ads? Well, first of all, you can't turn it off if you're an affiliate or a partner. The options are either everyone gets pre-roll ads when they enter your stream or you can set it up to run 90 seconds of ads every 30 minutes, which will disable pre-roll ads for new viewers. There's been a debate about whether it's better to have pre-roll ads and no ads afterwards or to run 90 seconds of ads and avoid pre-roll ads. Both options kind of suck, but unfortunately, I don't have a solution to fix this for you.
However, with the advent of programs like Streamerbot, you can at least make the ad situation a little more manageable. Streamerbot can detect when ads run on Twitch, so you can program it to do certain things whenever ads are played. For example, you can have a message in chat that tells everyone when ads are running, so you and your viewers are aware. You can even make it play a sound effect or have a green screen of yourself shouting about the ads.
Another thing you can do is create a yellow bar widget that appears on your stream whenever ads are running. This serves as a visual indicator for both you and your viewers. You can also program it to display how long the ads will run for, so you can adjust your content accordingly.
The possibilities with Streamerbot are endless. You can get creative and come up with unique ways to make the ad experience more engaging for your viewers. For example, you can create a Who's That Pokemon game to play during ads. The main point is to be notified when ads are running and adapt your content accordingly.
In conclusion, ads on Twitch are a reality that streamers have to deal with. While you can't turn off ads, there are ways to make the experience less annoying for you and your viewers. By using programs like Streamerbot and creating custom widgets, you can be notified when ads are running and adjust your content accordingly. So, embrace the challenge and find creative ways to make ads a little more bearable for everyone involved.
Exactly How Twitch Ads REALLY Work (How Much Streamers Make from Ads)
Well, hello there! Today, we're going to be diving into one of the most important topics on Twitch - the massive changes that have come to Twitch advertising revenue and how much money streamers are making from ads. Let's break it all down and debunk some of the misinformation out there. I'm Devin Nash, co-owner of an agency called Novo, which specializes in marketing for brands and users across Twitch and YouTube. I'm a big fan of marketing and attention-grabbing topics like this, so get ready for a deep dive into Twitch ads and the truth behind them.
- Welcome to the article where we'll discuss the changes in Twitch advertising revenue and streamers' earnings from ads.
Section 1: Ads Current vs. Now
- How Twitch used to handle ads and how it works now.
- The misconception surrounding the understanding of ad considerations.
Section 2: Considerations on Ads
- Exploring the issue of excessive ads on Twitch and why it may be happening.
Section 3: Amazon's Plan for Twitch
- Discussing the future plans for Twitch and the direction it's heading in under Amazon's ownership.
- Wrapping up the article with a summary of the changes in Twitch advertising revenue and the impact on streamers.
Please note that the word count may exceed the limit due to the nature of the content.
Time To LEAVE!? Asmongold Concerned About Twitch FORCING More ADS On Viewers
That's what the issue is, why aren't you streaming on YouTube? The reason why I don't stream on YouTube is, I don't know. I mean, if they keep doing stuff like this, who knows what's gonna happen? Now, I'm not writing anything off. That's all I'm saying. I'm not writing anything off. So anyway guys, today the first topic that I want to talk about is going to be the ads on Twitch. I saw this on LSF and I want to talk about this because it's something that I feel strongly about.
Now, the ads on Twitch. How do you guys feel? How do you guys feel about the ads on Twitch? Do you like the fact that whenever you go to a new stream, you get three ads? No one likes that. Damn, that's crazy. Wow, what a surprise. So basically, that's where we're at. It's invasive. No, it's not invasive. It's cannibalistic because it literally takes the content away from you. Invasive is like, okay, we're just gonna put, you know, it's like this. This is invasive. Okay, yeah, this, alright, that's like, okay, I can see that as being invasive. This is not. This is cannibalistic. This takes the content away from you.
It's nuts, man. 30-second pre-rolls are absolutely insane. I remember back in the day, this is gonna sound like this could sound bad, like, I don't know, I think everybody does this. Is that I would go to a stream and the moment that I got hit with an ad, I'd say it. I'd say it, man. Because I don't want to, I don't want to see that. Like, do you think I want to hear about Cactus Jack again? No, that sounds like a horror movie and I don't want to watch it. And that's what drives me crazy. Nowadays, I'm gonna be honest, I don't even really watch a whole lot of Twitch streams. If I get an ad, I just stop watching it. That's really, I won't listen to this one. I just don't want to, I don't want to deal with it, man. I don't want to think about it. I don't want to look at it. I don't want to have anything to do with it, man.
I want to go ahead, I'm going to show this to you guys. I'm going to go over some of this stuff and we're going to get into it. The increased rate of advertisement is becoming severe and ruining viewer experience. Do you guys feel, let me ask you a question because obviously, you know, this is his opinion, this ruining viewer experience. Do you feel like the increased amount of ads over the past year has led you to using Twitch less or not enjoying the website as much? Like one or the other?
Okay, I kind of feel the same way. Like, I don't think it really is, uh, it's not that big of a jump to assume that playing ads in the middle of a livestream is going to make people enjoy it less. I think that's like, you don't even really need to have a poll for that. You just use your brain. Okay, so that's number one. So let's go ahead and we'll read this and I'll look at the rest of it. Okay, well, I'm fully aware of the semi-recent changes Twitch has implemented with their ads. This is getting ridiculous. I've noticed over the past one to two weeks, the frequency of ads has significantly increased in the middle of streams, including ad breaks that the streamer does not actively start themselves. Now, because I don't really get ads a whole lot, I don't see these kinds of things. Is this true? Is this true? Yeah, is this true? Yes, it is.
That is really, really bad. That is really bad. And that's why I missed, I was watching this Gift stream, it was so bad. The thing is, like, at least if you, if Miss Kiff is running ads while he's asleep, I mean, listen man, if you're watching this, is this the website? This website's so crazy nowadays. Look at this, I can go over here. Let me go to browse. Let me go over here. There's literally something called Sleeper. It's literally called Sleeper. And guess what it is? It's people sleeping. And you know what the sad part is about it? It's almost higher than WoW. Anyway, let's go back over. We're gonna look at the rest of this. The advertisements, there it is. Yeah, it's, this is, it's insane. Okay, if you're watching somebody sleep and you get an ad, that's your fault. Because you're watching somebody sleep. It's weird. Anyway, let me go to the rest of it.
Not only that, but the number and length of these ads are getting ridiculous, averaging 30 to 60 seconds at a time, sometimes occurring at critical moments in streams. Linked to an example of this happening a while ago on Soda's stream. Every time I've entered a new stream, there's a 75% chance that I get a 30-second pre-roll. This heavily disincentivizes finding new streamers to check out and is also directly counteractive to site-wide growth. Adblockers are becoming less effective and many of the blocking methods that worked only a few months ago are no longer successful.
Like, as I said, there are times I will see one frame of the streamer and I'll see what they're doing and I'll be like, and they'll get an ad, I'll be like, wait a minute. So based off of that one frame, is it worth me sitting through another Cactus Jack ad to watch the rest of it? And 90% of the time, the answer is no. It is. The answer is no. Like, it's just not. So anyway, let's go back and we'll look at the rest and you guys make that same decision, right? Because I'm being brutally honest about this because a lot of other people are trying to talk around it. But you guys make that same decision, right? You guys probably make that decision with me sometimes. You're like, Oh, he's watching another Bellular video? Okay, I'll come back. Wait, Oh, he's doing another Sword run? He's not gonna get it? Uh, whatever. You know? And it's so, it's not good for me either. It's not good for anybody. Okay, like, I'm not... What do you think? I'm the only person who's not gonna have this happen to them? No, it happens to everybody. That's just the truth.
Why don't you streamers unionize? Because the reason why streamers never unionize, as I said, I said this yesterday, is that gamers are literally the weakest protesters and the weakest boycotters. There's nothing weaker than a gamer protest or a gamer boycott. They are one three-minute cinematic away from it being over. Okay, that's it. They don't. Gamers are, and this streamers are... Here's the truth, and you might not want to hear this, but it's true. Now, obviously, it's better to have multiple streamers on the platform because it creates an ecosystem. You can't have an ecosystem with just one very large tree. But a lot of streamers would be happy. It would be financially beneficial for some streamers for other streamers to get banned. So, for example, if you're playing Call of Duty and you see this all the time with other people that go live and like one person is live and then somebody else goes live and then the first person loses viewers to the second person. So it would be financially beneficial for that first person if the second person couldn't go live, right? And that's why streaming has this weird frenemy thing going on with it. That a lot of streamers look at each other as like friends but also competition. It's weird. So I don't think the unions are gonna happen because it would require people to cooperate when sometimes that would not serve their best interest. In their mind, even though I think that it probably would in the long run because you can't, as I said, you can't have an ecosystem of content with only like two or three people on the platform. That's the point that I'm making, right?
I completely agree that ads are bad. I do not like ads at all for any reason. I think that any ads that are non-voluntary on the stream suck. And if anybody uses adblocker, I never hold it against them. That's always been my stance on it and I will always probably have that stance. I know that ads are necessary for the website. I know that they have to run ads sometimes on the website. I'm not saying that Twitch should never
YouTube's Unskippable Ads are Getting Out of Hand...
Okay, so YouTube recently conducted an experiment where they played up to 11 unskippable ads before a video started. This didn't sit well with viewers who were bombarded with consecutive commercials. But fear not, YouTube has decided to end this experiment. It's safe to say that no one wants to sit through that many ads before watching a video.
YouTube has always been tinkering with unskippable ads, but they usually limit the number for good reason. After all, viewers can only tolerate so much before they get fed up. And let's be real, who wants to sit through 11 ads in a row? That's just excessive.
Some people on Twitter expressed their dissatisfaction with this experiment, saying this ain't it. And I can't blame them. I don't know who would willingly subject themselves to that kind of ad overload. Maybe someone who is really intrigued by the number 11? But I highly doubt it.
YouTube claims that certain types of ads, like bumper ads that are only six seconds long, were responsible for this ad marathon. But regardless of the type of ad, sitting through 11 of them is just too much. It's like being in Tick Tock territory, where the ads just keep coming at you relentlessly.
But here's a question for you: If you had to choose, would you rather watch one one-minute ad or six ten-second ads? It's a tough call because the one long ad could potentially be something you're interested in, but the six shorter ads might feel more manageable. I guess it all comes down to personal preference.
In a statement, YouTube confirmed that this experiment is now over. So it remains to be seen what the future holds for the platform. Will they find a better balance between ads and content? Only time will tell. But for now, let's be grateful that we won't have to endure 11 unskippable ads in a row.