Why Dropshippers Are Willing To Lose Money (Zero Profit)
Published on: December 4 2022 by Hayden Bowles
Why Dropshippers Are Willing To Lose Money (Zero Profit)
Table of Contents
Why Dropshippers Are Willing To Lose Money (Zero Profit)
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00:00:01 | 00:00:05 | what's going on everyone hating here |
00:00:03 | 00:00:06 | coming back at you with the brand new |
00:00:05 | 00:00:08 | video and in this one we're gonna be |
00:00:06 | 00:00:10 | toking about something interesting and |
00:00:08 | 00:00:12 | that's why dropshippers are actually |
00:00:10 | 00:00:13 | willing to lose money on the front end |
00:00:12 | 00:00:15 | so this is a really interesting topic |
00:00:13 | 00:00:17 | and it's a conversation that I feel like |
00:00:15 | 00:00:18 | a lot of people don't have but a lot of |
00:00:17 | 00:00:20 | people need to have especially you guys |
00:00:18 | 00:00:21 | we're just getting started I'm gonna try |
00:00:20 | 00:00:23 | and like have you guys understand for a |
00:00:21 | 00:00:24 | big picture like take a step back and |
00:00:23 | 00:00:25 | get like a larger point of view on this |
00:00:24 | 00:00:27 | topic because there's two sides to |
00:00:25 | 00:00:28 | dropshipping there's the front end and |
00:00:27 | 00:00:29 | there's the back end both are large and |
00:00:28 | 00:00:31 | important but I'm gonna really break it |
00:00:29 | 00:00:32 | down for you guys and let you know why |
00:00:31 | 00:00:34 | certain people are willing to do certain |
00:00:32 | 00:00:35 | things that might sound a little bit |
00:00:34 | 00:00:37 | crazy but it does all make sense so |
00:00:35 | 00:00:38 | first of all what I mean by like a back |
00:00:37 | 00:00:40 | end and a front end is like when you're |
00:00:38 | 00:00:41 | just starting out right that's your |
00:00:40 | 00:00:43 | friend you're trying to drive cold |
00:00:41 | 00:00:44 | traffic convert that traffic and make |
00:00:43 | 00:00:45 | sales through that you're building your |
00:00:44 | 00:00:47 | email list hopefully you're building |
00:00:45 | 00:00:48 | pixel data on Facebook and you're |
00:00:47 | 00:00:49 | getting those customers in your store |
00:00:48 | 00:00:51 | because once they've already bought from |
00:00:49 | 00:00:52 | you there's a higher likelihood that |
00:00:51 | 00:00:53 | they'll buy from you again versus just a |
00:00:52 | 00:00:55 | random person who's never bought from |
00:00:53 | 00:00:56 | you so with that being said what I mean |
00:00:55 | 00:00:57 | about the front and front ends where |
00:00:56 | 00:00:59 | you're like driving your traffic right |
00:00:57 | 00:01:00 | here learning Facebook guys are doing |
00:00:59 | 00:01:01 | Instagram influencer market whatever it |
00:01:00 | 00:01:02 | is you're doing that's how you know you |
00:01:01 | 00:01:04 | have to start making money whether it's |
00:01:02 | 00:01:05 | thirty thousand fifty thousand a hundred |
00:01:04 | 00:01:07 | thousand ten million dollars five |
00:01:05 | 00:01:09 | thousand dollars whatever it is that's |
00:01:07 | 00:01:10 | the front end but once you do that see |
00:01:09 | 00:01:11 | like a lot of these drops pursue you |
00:01:10 | 00:01:13 | know they might make 50 grand hundred |
00:01:11 | 00:01:14 | grand for like one two three months |
00:01:13 | 00:01:16 | that's the front end and that's all you |
00:01:14 | 00:01:18 | need because now you have a lookalike |
00:01:16 | 00:01:20 | audience to your pixel data you can |
00:01:18 | 00:01:21 | retarget a lot of those people and this |
00:01:20 | 00:01:23 | is the biggest piece for the back end |
00:01:21 | 00:01:24 | you have an email list now going back to |
00:01:23 | 00:01:26 | what I said about they're willing to |
00:01:24 | 00:01:28 | lose money this means to acquire a |
00:01:26 | 00:01:30 | customer a lot of people not even just |
00:01:28 | 00:01:32 | dropshippers business owners are willing |
00:01:30 | 00:01:34 | to lose money on the front end because |
00:01:32 | 00:01:36 | they know the LTV of their customers |
00:01:34 | 00:01:37 | LTV stands for a lifetime value so they |
00:01:36 | 00:01:39 | know the average value of someone you |
00:01:37 | 00:01:40 | know once they're on their email list |
00:01:39 | 00:01:42 | they can retarget them and get them to |
00:01:40 | 00:01:43 | buy again and again so it's not just a |
00:01:42 | 00:01:45 | one-time customer if you guys follow |
00:01:43 | 00:01:47 | alex becker at all i know he toks about |
00:01:45 | 00:01:48 | this and it's perfectly accurate like |
00:01:47 | 00:01:50 | these people are willing to lose money |
00:01:48 | 00:01:52 | to acquire customers or get someone on |
00:01:50 | 00:01:53 | their email list because they know their |
00:01:52 | 00:01:55 | averages they know the numbers and |
00:01:53 | 00:01:56 | they're willing to lose money now taking |
00:01:55 | 00:01:57 | a step back and looking at it from a |
00:01:56 | 00:01:59 | bigger picture like I said we would |
00:01:57 | 00:02:01 | ecommerce as a whole as it gets more |
00:01:59 | 00:02:02 | saturated more people are coming in |
00:02:01 | 00:02:03 | here's what's gonna happen |
00:02:02 | 00:02:04 | the smarter people who know what they're |
00:02:03 | 00:02:06 | doing and have experience with other |
00:02:04 | 00:02:07 | industries and doing this they're gonna |
00:02:06 | 00:02:09 | be the ones who are gonna win because |
00:02:07 | 00:02:10 | they're willing to make less and less |
00:02:09 | 00:02:11 | breakeven and even take a lot so they're |
00:02:10 | 00:02:12 | taking an L on the |
00:02:11 | 00:02:14 | front end because they know the lifetime |
00:02:12 | 00:02:15 | value and those are the people who are |
00:02:14 | 00:02:16 | gonna win right because what's there on |
00:02:15 | 00:02:17 | your email is especially this time of |
00:02:16 | 00:02:19 | year for example it's a perfect example |
00:02:17 | 00:02:21 | you're coming into the holiday season |
00:02:19 | 00:02:23 | you've got Black Friday Cyber Monday |
00:02:21 | 00:02:25 | Thanksgiving Halloween you can target |
00:02:23 | 00:02:26 | all of those new year's so that's we're |
00:02:25 | 00:02:27 | gonna make money in your backin so if |
00:02:26 | 00:02:29 | you have an email is here you can take |
00:02:27 | 00:02:31 | advantage of that it's a lot I'm gonna |
00:02:29 | 00:02:32 | say easier to really refill your |
00:02:31 | 00:02:33 | pipeline with pre-existing customers |
00:02:32 | 00:02:35 | that have already purchased from you |
00:02:33 | 00:02:36 | rather than just driving more cold |
00:02:35 | 00:02:38 | traffic so what I want to focus on in |
00:02:36 | 00:02:40 | this video is look-alike audience |
00:02:38 | 00:02:42 | retargeting but mostly email marketing |
00:02:40 | 00:02:43 | this is something a lot of you guys have |
00:02:42 | 00:02:44 | been asking me so we're gonna dive in |
00:02:43 | 00:02:46 | depth on to show you what apps we're |
00:02:44 | 00:02:47 | doing how I'm structure my emails how |
00:02:46 | 00:02:49 | often I'm sending an email to my lists |
00:02:47 | 00:02:50 | and all that good stuff but for those of |
00:02:49 | 00:02:52 | you who don't know what a look-alike |
00:02:50 | 00:02:53 | audience is you know the first one on |
00:02:52 | 00:02:55 | the list look-alike audience this is at |
00:02:53 | 00:02:57 | least how I structure I get traffic from |
00:02:55 | 00:02:59 | Instagram I get 50 to 100 maybe 150 |
00:02:57 | 00:03:00 | sales from there in a month do your in |
00:02:59 | 00:03:03 | that time I have my Facebook pixel |
00:03:00 | 00:03:05 | always installed on my shop by stores so |
00:03:03 | 00:03:07 | Facebook is not tracking that data and I |
00:03:05 | 00:03:08 | can build a look-alike audience off the |
00:03:07 | 00:03:09 | people who have already purchased what |
00:03:08 | 00:03:11 | this means is they're finding people who |
00:03:09 | 00:03:12 | look similar to those customers you're |
00:03:11 | 00:03:14 | gonna be basically targeting people who |
00:03:12 | 00:03:16 | have a similar online buying pattern |
00:03:14 | 00:03:17 | shopping history same interest stuff |
00:03:16 | 00:03:19 | like that so that really really helps |
00:03:17 | 00:03:20 | drive your cost down that's in a while |
00:03:19 | 00:03:21 | is preaching my videos to start with |
00:03:20 | 00:03:23 | influencer marketing get pixel data and |
00:03:21 | 00:03:25 | then transfer into Facebook but not for |
00:03:23 | 00:03:26 | retargeting at least this is what I do I |
00:03:25 | 00:03:28 | like doing video ad campaigns you know |
00:03:26 | 00:03:29 | ones that have potential to go viral and |
00:03:28 | 00:03:31 | then I'm gonna retarget the people who |
00:03:29 | 00:03:33 | have watched over 50% of it now this |
00:03:31 | 00:03:34 | only works if it's a longer video like |
00:03:33 | 00:03:36 | 30 seconds to maybe min and a half |
00:03:34 | 00:03:37 | that's usually the range and I'm going |
00:03:36 | 00:03:39 | for because if you only have a six |
00:03:37 | 00:03:41 | second video that doesn't it's not |
00:03:39 | 00:03:43 | enough data it's like someone can just |
00:03:41 | 00:03:44 | be scrolling accidentally stop or let's |
00:03:43 | 00:03:45 | say they're eating a burger and it gets |
00:03:44 | 00:03:46 | grease so it doesn't let them scroll for |
00:03:45 | 00:03:49 | three seconds you know whatever it is |
00:03:46 | 00:03:51 | like three seconds is not enough time to |
00:03:49 | 00:03:52 | like express interest so for me that I'm |
00:03:51 | 00:03:54 | retargeting those people with a |
00:03:52 | 00:03:55 | different hat so you know if they see |
00:03:54 | 00:03:57 | the video hat and they watch more than |
00:03:55 | 00:03:58 | half of it I'm gonna retarget them but |
00:03:57 | 00:03:59 | I'm not gonna retarget them the same hat |
00:03:58 | 00:04:01 | what I'm gonna do is I'm going to |
00:03:59 | 00:04:02 | retarget them with an actual picture out |
00:04:01 | 00:04:04 | of more like information and |
00:04:02 | 00:04:06 | action-oriented so through that you're |
00:04:04 | 00:04:07 | gonna get a very cheap cost per action |
00:04:06 | 00:04:08 | usually you can use that to continue |
00:04:07 | 00:04:10 | scaling your email list at an |
00:04:08 | 00:04:11 | exponential rate and now for email |
00:04:10 | 00:04:13 | marketing this kind of fun stuff this |
00:04:11 | 00:04:14 | one I want to focus a good chunk of this |
00:04:13 | 00:04:15 | video on because a lot of you guys are |
00:04:14 | 00:04:16 | wondering and super super important |
00:04:15 | 00:04:18 | especially right now at this time of the |
00:04:16 | 00:04:19 | year so first of all what apps do I use |
00:04:18 | 00:04:21 | what apps can you use I always recommend |
00:04:19 | 00:04:23 | one of two either mail |
00:04:21 | 00:04:24 | or a web it just depends on what you're |
00:04:23 | 00:04:26 | doing you know if you're using |
00:04:24 | 00:04:27 | clickfunnels for upsells and try to |
00:04:26 | 00:04:29 | follow people through your store through |
00:04:27 | 00:04:30 | that then I would recommend using Aweber |
00:04:29 | 00:04:31 | that's just what I integrate with |
00:04:30 | 00:04:33 | clickfunnels all the time for multiple |
00:04:31 | 00:04:34 | different businesses if you're doing |
00:04:33 | 00:04:35 | Shopify you can put in MailChimp I'm |
00:04:34 | 00:04:37 | sure there's some other apps on there |
00:04:35 | 00:04:38 | just find one that works that's not |
00:04:37 | 00:04:40 | really the issue you can figure out the |
00:04:38 | 00:04:41 | apps on yourself Google it look it up |
00:04:40 | 00:04:43 | find a youtube video that is not the |
00:04:41 | 00:04:44 | purpose of this video right now I'm just |
00:04:43 | 00:04:45 | try to give you practikal advice I'm |
00:04:44 | 00:04:47 | like how many times I'm emailing my list |
00:04:45 | 00:04:48 | for me usually two times a month on |
00:04:47 | 00:04:50 | Sunday so every other Sunday is |
00:04:48 | 00:04:51 | typically what I'm doing sometimes only |
00:04:50 | 00:04:53 | do once a month I just hate when people |
00:04:51 | 00:04:55 | try and overload their email list and |
00:04:53 | 00:04:56 | that's why I never do it to mine look |
00:04:55 | 00:04:57 | let's say you're shopping in a store |
00:04:56 | 00:04:59 | online you buy a shirt you wanted a |
00:04:57 | 00:05:01 | shirt you got it now what would you want |
00:04:59 | 00:05:04 | to do get emails from them promoting |
00:05:01 | 00:05:05 | stuff every week every other week no you |
00:05:04 | 00:05:07 | don't want to get that crap flooding |
00:05:05 | 00:05:09 | your inbox so the way that I do things |
00:05:07 | 00:05:10 | is I'm sending it first of all Sunday |
00:05:09 | 00:05:11 | the death send it on is the highest |
00:05:10 | 00:05:13 | traffic day on the Internet so that's |
00:05:11 | 00:05:14 | kind of data you should know and look |
00:05:13 | 00:05:16 | into like it's not random why I'm |
00:05:14 | 00:05:17 | setting the email on a certain day but |
00:05:16 | 00:05:18 | also don't send them an offer like you |
00:05:17 | 00:05:20 | know let's say you're in the cat neesh |
00:05:18 | 00:05:22 | for example send them a funny cat video |
00:05:20 | 00:05:24 | through email a link or embedded in the |
00:05:22 | 00:05:25 | actual email itself and just say we were |
00:05:24 | 00:05:26 | thinking of you when we saw this |
00:05:25 | 00:05:28 | hopefully this puts a smile on your face |
00:05:26 | 00:05:29 | something small like that no link to |
00:05:28 | 00:05:30 | your site maybe you know a little one at |
00:05:29 | 00:05:32 | the bottom don't have a call-to-action |
00:05:30 | 00:05:34 | don't try and push something all the |
00:05:32 | 00:05:35 | time and then when you do send an evil |
00:05:34 | 00:05:36 | it needs to be value pack needs to be |
00:05:35 | 00:05:37 | something they're interested and maybe |
00:05:36 | 00:05:39 | they've gone back to your site and |
00:05:37 | 00:05:40 | checked it on your retargeting then |
00:05:39 | 00:05:41 | based on that or maybe it's just a |
00:05:40 | 00:05:43 | discount for a product that they've |
00:05:41 | 00:05:44 | showed interest in something like that |
00:05:43 | 00:05:46 | super basic don't overload your email |
00:05:44 | 00:05:47 | lists now subject line for the email |
00:05:46 | 00:05:49 | list I'm going to try and give you guys |
00:05:47 | 00:05:50 | some like practikal little tips and |
00:05:49 | 00:05:52 | tricks here and like inject that into |
00:05:50 | 00:05:54 | this video don't go all capitals please |
00:05:52 | 00:05:56 | don't it's just like so spam if you say |
00:05:54 | 00:05:58 | like sale hurry ends in two hours |
00:05:56 | 00:05:59 | something like that like that's of |
00:05:58 | 00:06:01 | spammy first of all actually the |
00:05:59 | 00:06:02 | algorithm in the email software itself |
00:06:01 | 00:06:03 | is usually gonna send that right to the |
00:06:02 | 00:06:04 | promotion box so you do have to be |
00:06:03 | 00:06:06 | careful with what you're sending to what |
00:06:04 | 00:06:07 | you're saying I just try and do |
00:06:06 | 00:06:08 | something anywhere from like five to ten |
00:06:07 | 00:06:10 | words somewhere in there that's like a |
00:06:08 | 00:06:11 | hook you know like we've toked about |
00:06:10 | 00:06:13 | what the product descriptions what I put |
00:06:11 | 00:06:15 | is my first thing on the ad copy itself |
00:06:13 | 00:06:17 | usually about five words maybe six or |
00:06:15 | 00:06:19 | seven and it hooks up it has to be |
00:06:17 | 00:06:20 | something interesting like pulls them in |
00:06:19 | 00:06:21 | right why'd it have to click on the |
00:06:20 | 00:06:23 | email why should they keep reading your |
00:06:21 | 00:06:24 | ad it's the same thing you have to |
00:06:23 | 00:06:25 | provide that value but let me show you |
00:06:24 | 00:06:27 | real quick what I actually mean when I'm |
00:06:25 | 00:06:29 | toking about the subject line for your |
00:06:27 | 00:06:30 | emails okay so what I want to show you |
00:06:29 | 00:06:31 | guys exactly is not obviously you guys |
00:06:30 | 00:06:33 | already know |
00:06:31 | 00:06:34 | subject line is for an email but I want |
00:06:33 | 00:06:37 | to show you how it would structure it so |
00:06:34 | 00:06:38 | for this example let's just use that cat |
00:06:37 | 00:06:40 | video idea that I said where they are |
00:06:38 | 00:06:42 | you would send them a video of a cat and |
00:06:40 | 00:06:44 | say I was thinking we were thinking of |
00:06:42 | 00:06:46 | you when we saw this hope puts a smile |
00:06:44 | 00:06:48 | on your face okay how you would entike |
00:06:46 | 00:06:49 | them into the email because it is |
00:06:48 | 00:06:51 | important it's like clickbait but you |
00:06:49 | 00:06:52 | need to follow through with value you |
00:06:51 | 00:06:54 | don't want to say free million dollars |
00:06:52 | 00:06:56 | or something right so subject line for |
00:06:54 | 00:07:03 | that I would say something along the |
00:06:56 | 00:07:03 | lines of this may be the best cat video |
00:07:05 | 00:07:11 | ever |
00:07:07 | 00:07:12 | so cute something like that okay because |
00:07:11 | 00:07:14 | you know your average demographic first |
00:07:12 | 00:07:16 | of all for cats is gonna be like |
00:07:14 | 00:07:18 | typically okay again like it's gonna be |
00:07:16 | 00:07:19 | stereotypical but it's based off data I |
00:07:18 | 00:07:21 | have friends who are in this niche so I |
00:07:19 | 00:07:23 | know usually gonna be about 45 to 60 |
00:07:21 | 00:07:25 | years old somewhere around that age like |
00:07:23 | 00:07:27 | middle to older people and that's gonna |
00:07:25 | 00:07:29 | be that's your demographics you have to |
00:07:27 | 00:07:31 | target them based on that they're gonna |
00:07:29 | 00:07:33 | be interested in that in my opinion but |
00:07:31 | 00:07:34 | it's not just the subject line that you |
00:07:33 | 00:07:36 | use for clickbait when you're actually |
00:07:34 | 00:07:39 | looking at an email on your laptop or |
00:07:36 | 00:07:40 | wherever you can see the first sentence |
00:07:39 | 00:07:44 | usually on the email so you have to be |
00:07:40 | 00:07:51 | entiking I would say you are not going |
00:07:44 | 00:07:54 | to believe what we just found on YouTube |
00:07:51 | 00:07:56 | all right now I'd say online because a |
00:07:54 | 00:07:57 | lot of these people not a lot but like |
00:07:56 | 00:07:58 | some people might not really know what |
00:07:57 | 00:08:00 | YouTube is if it's the older demographic |
00:07:58 | 00:08:02 | you're not gonna believe what we just |
00:08:00 | 00:08:03 | found online maybe you could put in |
00:08:02 | 00:08:05 | emoji if you want I'm not gonna do it |
00:08:03 | 00:08:07 | right now something simple like that and |
00:08:05 | 00:08:09 | then go through and and don't make it a |
00:08:07 | 00:08:14 | long email please don't like just say I |
00:08:09 | 00:08:20 | would say check this out and then I |
00:08:14 | 00:08:23 | would insert the video how awesome |
00:08:20 | 00:08:31 | is that enough I would then at the end I |
00:08:23 | 00:08:33 | would say no I wouldn't because I want |
00:08:31 | 00:08:36 | to say and keep it congruent what I just |
00:08:33 | 00:08:40 | told you guys we thought of you when we |
00:08:36 | 00:08:42 | saw or when we came across this this is |
00:08:40 | 00:08:43 | just a creative process I'm constantly |
00:08:42 | 00:08:45 | changing like same thing with ad copy |
00:08:43 | 00:08:48 | emails I'm switching things different |
00:08:45 | 00:08:50 | ideas what's better replace it you know |
00:08:48 | 00:08:52 | if I think of something better without |
00:08:50 | 00:09:01 | you when we came across this hope this |
00:08:52 | 00:09:04 | puts a smile on your face today team and |
00:09:01 | 00:09:07 | then whatever your store name is you |
00:09:04 | 00:09:08 | know team cat club whatever you know |
00:09:07 | 00:09:10 | something like that that is right there |
00:09:08 | 00:09:13 | how I would structure an email that's |
00:09:10 | 00:09:14 | not leading into a pitch now let me |
00:09:13 | 00:09:16 | scroll down and show you what I would do |
00:09:14 | 00:09:17 | I didn't even plan on doing this all |
00:09:16 | 00:09:19 | right let's do this something that if |
00:09:17 | 00:09:19 | you're gonna try and sell them something |
00:09:19 | 00:09:21 | okay |
00:09:19 | 00:09:24 | I would take the same approach same |
00:09:21 | 00:09:26 | structure super basic but subject line |
00:09:24 | 00:09:34 | is obviously gonna be a little bit |
00:09:26 | 00:09:39 | different we would say for SuperDuper |
00:09:34 | 00:09:40 | cat lovers only okay something like that |
00:09:39 | 00:09:43 | where it's like funny it's like what do |
00:09:40 | 00:09:45 | you mean you know it entikes them it's |
00:09:43 | 00:09:46 | interesting it's unique SuperDuper I |
00:09:45 | 00:09:49 | don't know if you have to put a dash |
00:09:46 | 00:09:50 | between it or whatever what's I do |
00:09:49 | 00:10:00 | something like that and the first line |
00:09:50 | 00:10:00 | is to believe what she said about this |
00:10:00 | 00:10:03 | and then just in case you know because |
00:10:02 | 00:10:05 | when you're on mobile versus being on |
00:10:03 | 00:10:07 | desktop and depending on how big your |
00:10:05 | 00:10:09 | desktop is you know laptop or an actual |
00:10:07 | 00:10:12 | huge monitor you're gonna be able to see |
00:10:09 | 00:10:15 | more of like the text in the email so I |
00:10:12 | 00:10:24 | like to kind of lead into it let's say |
00:10:15 | 00:10:32 | last night we got a message from Kate |
00:10:24 | 00:10:32 | who bought our best-selling necklace |
00:10:34 | 00:10:37 | necklace |
00:10:40 | 00:10:55 | you know the cute cat one yeah well she |
00:10:47 | 00:11:01 | said she showed her cap and he started |
00:10:55 | 00:11:03 | meow how cute his dad something like |
00:11:01 | 00:11:05 | that where it's like she came up with |
00:11:03 | 00:11:07 | that out of thin air you know so it's |
00:11:05 | 00:11:12 | like it's interesting it's interact it's |
00:11:07 | 00:11:16 | like no way you know whatever so we got |
00:11:12 | 00:11:16 | inspired by that |
00:11:17 | 00:11:29 | to give away the next 25 of the cat |
00:11:24 | 00:11:30 | charm necklaces the power catch on let's |
00:11:29 | 00:11:33 | just assume that's the name of the |
00:11:30 | 00:11:42 | product of our cat charm necklaces for |
00:11:33 | 00:11:47 | free okay from there I would say just |
00:11:42 | 00:11:54 | send us a video or just not just let us |
00:11:47 | 00:12:01 | know if he/she starts meowing claim |
00:11:54 | 00:12:04 | yours here call-to-action link and |
00:12:01 | 00:12:04 | honestly output this |
00:12:08 | 00:12:14 | and then again like I showed you team |
00:12:11 | 00:12:15 | whatever your store name is okay so |
00:12:14 | 00:12:18 | that's how I lead into an offer |
00:12:15 | 00:12:19 | something super super simple like great |
00:12:18 | 00:12:21 | way to lead into a free plus shipping |
00:12:19 | 00:12:22 | you know it's a bracelet or excuse me a |
00:12:21 | 00:12:24 | necklace it's gonna cost you like two |
00:12:22 | 00:12:26 | dollars whatever give it away ten bucks |
00:12:24 | 00:12:27 | for shipping you make eight bucks and |
00:12:26 | 00:12:29 | the cool thing about email marketing to |
00:12:27 | 00:12:30 | this is why it's so huge going back to |
00:12:29 | 00:12:32 | the point of people willing to lose |
00:12:30 | 00:12:33 | money on the front end is because |
00:12:32 | 00:12:35 | there's no advertising cost when it |
00:12:33 | 00:12:37 | comes to email marketing right it's all |
00:12:35 | 00:12:39 | your existing customers it's people that |
00:12:37 | 00:12:42 | are on your list you can access them at |
00:12:39 | 00:12:44 | any time all you have to do is send an |
00:12:42 | 00:12:45 | email so you know if you have a big list |
00:12:44 | 00:12:48 | something like five ten thousand people |
00:12:45 | 00:12:49 | you can send this out you can make the |
00:12:48 | 00:12:51 | thousand dollars five thousand dollars |
00:12:49 | 00:12:52 | twenty thousand dollars Prime that's |
00:12:51 | 00:12:53 | what it does it but you know you might |
00:12:52 | 00:12:54 | make couple hundred bucks a couple |
00:12:53 | 00:12:57 | thousand bucks something like that |
00:12:54 | 00:12:59 | depending on the offer so this is like |
00:12:57 | 00:13:01 | what we're doing as we lead into the end |
00:12:59 | 00:13:02 | of the year right we're not sending them |
00:13:01 | 00:13:04 | very frequently when we do it's |
00:13:02 | 00:13:06 | entertaining stuff like this a video |
00:13:04 | 00:13:08 | leading in so they're opening our emails |
00:13:06 | 00:13:10 | so that then when it comes time you know |
00:13:08 | 00:13:12 | a good hard promotion for the holidays |
00:13:10 | 00:13:13 | they're gonna open it at least we're |
00:13:12 | 00:13:14 | gonna get it in front of them and |
00:13:13 | 00:13:15 | they're gonna see it because they trust |
00:13:14 | 00:13:17 | us and you built that relationship so |
00:13:15 | 00:13:18 | that's how its structured my emails you |
00:13:17 | 00:13:20 | know I hope that gives you guys a good |
00:13:18 | 00:13:21 | practikal example of kind of what I'm |
00:13:20 | 00:13:23 | looking for not really looking for but |
00:13:21 | 00:13:24 | what I'm doing so hopefully that was |
00:13:23 | 00:13:25 | what you were looking for so it makes |
00:13:24 | 00:13:27 | sense doesn't it you know why these |
00:13:25 | 00:13:28 | dropshippers and just business people in |
00:13:27 | 00:13:30 | general this goes a lot further than |
00:13:28 | 00:13:32 | just e-commerce but they're willing to |
00:13:30 | 00:13:33 | lose money for customer acquisition so |
00:13:32 | 00:13:35 | if your ads are break even if you know |
00:13:33 | 00:13:36 | you pay 40 bucks for a shout-out you |
00:13:35 | 00:13:39 | only make 40 bucks back and you're down |
00:13:36 | 00:13:40 | $5 a product cost that's fine I would |
00:13:39 | 00:13:42 | keep running that shot at I would test |
00:13:40 | 00:13:43 | different products on that page because |
00:13:42 | 00:13:45 | it's kind of working and you're building |
00:13:43 | 00:13:47 | more pixel data getting emails |
00:13:45 | 00:13:48 | everything so it's like it's play the |
00:13:47 | 00:13:50 | long-term game you know you don't need |
00:13:48 | 00:13:52 | immediate results now as awesome and fun |
00:13:50 | 00:13:54 | as that is it's a consistent grind you |
00:13:52 | 00:13:56 | guys you need to stay consistent stay |
00:13:54 | 00:13:57 | motivated stay dedicated the results are |
00:13:56 | 00:13:59 | awesome to see once they start coming in |
00:13:57 | 00:14:00 | and I hope you guys absolutely crush it |
00:13:59 | 00:14:02 | going into the end of the year I have a |
00:14:00 | 00:14:03 | cool little announcement real quick I |
00:14:02 | 00:14:05 | have a project dropping on Friday that |
00:14:03 | 00:14:06 | I've been working out for at least the |
00:14:05 | 00:14:07 | last month it's gonna help you guys out |
00:14:06 | 00:14:09 | with a ton of stuff it's gonna help you |
00:14:07 | 00:14:11 | guys with my most frequently asked |
00:14:09 | 00:14:12 | question concerned comments whatever |
00:14:11 | 00:14:14 | thing that people are trying to learn |
00:14:12 | 00:14:15 | that's Instagram influencers so stay |
00:14:14 | 00:14:17 | tuned for that I'll be updating you guys |
00:14:15 | 00:14:17 | in the videos to come and if you haven't |
00:14:17 | 00:14:19 | joined the fail |
00:14:17 | 00:14:20 | what are you doing hit that nice-looking |
00:14:19 | 00:14:22 | subscribe button down below and drop |
00:14:20 | 00:14:23 | like on the video if you enjoyed and I'm |
00:14:22 | 00:14:25 | gonna see you guys tomorrow the next one |
00:14:23 | 00:14:25 | peace |
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