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Why Facebook Ads WON'T WORK For You

Published on: December 10 2022 by Jason Wardrop

If you've been trying to advertise your business or products on Facebook, you may have found that your ads are not performing as well as you had hoped. In this article, we will explore some of the reasons why Facebook ads may not be working for you and what you can do to improve your results.

Reasons why Facebook Ads won't work for you:

1. Targeting the wrong audience: If you are not targeting the right audience for your ads, your message will not resonate with them, and they will not engage with your content.

2. Poor ad design: If your ad design is not visually appealing or does not effectively communicate your message, people will not be motivated to click on your ad.

3. Low-quality landing page: If your landing page is not optimized for conversions or does not provide a good user experience, people will not take the desired action after clicking on your ad.

4. Limited budget: If you have a limited budget for advertising, you may not be able to reach enough people or compete with other advertisers in your industry.

5. Inconsistent messaging: If your messaging is not consistent across all of your ads and marketing channels, people may become confused about your brand and lose trust in your business.

What you can do to improve your Facebook Ads:

1. Refine your audience targeting: Use Facebook's targeting options to narrow down your audience to people who are most likely to be interested in your product or service.

2. Improve your ad design: Use high-quality images and videos, clear and concise messaging, and a strong call-to-action to motivate people to click on your ad.

3. Optimize your landing page: Make sure your landing page is user-friendly, loads quickly, and provides a clear path to conversion.

4. Increase your budget: Consider increasing your budget to reach more people and compete more effectively with other advertisers.

5. Maintain consistent messaging: Ensure that your messaging is consistent across all of your ads and marketing channels to build trust and brand recognition.

If your Facebook ads are not working, it's important to identify the reasons why and take steps to improve your results. By refining your targeting, improving your ad design, optimizing your landing page, increasing your budget, and maintaining consistent messaging, you can increase your chances of success with Facebook advertising.

Why Facebook Ads WON'T WORK For You

Real estate agents often claim that Facebook ads do not work for their business. However, in this article, we will break down the numbers and let you decide if Facebook ads can work for your business.

National Averages:

-The national average cost per lead is $6, which is significantly lower than other real estate sites that charge $25-$50 per lead.

-The national average close rate for online leads is 2-3%.


-Generating 3-4 leads per day amounts to 100 leads per month.

-2-3% of these leads will turn into closed deals, which equals 2-3 deals per month.

-The average commission per deal is $5,000.

-$6 is the average cost per lead, so for 120 leads, the ad spend would be $720.

-Spending $2,000 on advertising to generate 100 leads, with a 1% close rate, would yield $5,000 in gross commission income.

Leveraging Technology:

-Leverage technology to automate email marketing, text message marketing, and Facebook messenger marketing to help close leads.

-Once you start making money, hire an assistant or ISA to handle phone calls and follow-ups.

Facebook ads can be an excellent investment for your business, but it requires commitment to generating enough leads and leveraging technology to automate follow-ups. By working backwards from how much you will make from deals, you can determine if Facebook ads are worth investing in.

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