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Why Instagram Stories Ads Should Be Their Own Placement

Published on: December 5 2022 by Social Media Examiner

In today's digital age, Instagram has become a popular platform for businesses to advertise their products and services. One of the most effective ways to do this is through Instagram Stories Ads. However, many businesses still choose to place their Stories Ads within the Instagram feed, rather than as a separate placement. In this article, we will explore why Instagram Stories Ads should be their own placement.

Benefits of Instagram Stories Ads as a Separate Placement:

1. Increased Visibility: When Stories Ads are placed as a separate placement, they are more likely to be seen by users who are actively using the Stories feature. This increased visibility can lead to higher engagement and conversions.

2. Enhanced User Experience: By placing Stories Ads as a separate placement, businesses can provide a better user experience for their audience. Users will not have to scroll through their feed to see the ad, but rather can view it seamlessly within the Stories feature.

3. More Targeted Advertising: Placing Stories Ads as a separate placement allows for more targeted advertising. Businesses can target users specifically within the Stories feature, rather than targeting them through the entire Instagram feed.

4. Higher Return on Investment: By placing Stories Ads as a separate placement, businesses can potentially see a higher return on investment. This is because users are more likely to engage with ads within the Stories feature, leading to higher conversions and sales.

Overall, Instagram Stories Ads should be their own placement for businesses to fully optimize their advertising potential on the platform. By doing so, businesses can increase their visibility, enhance user experience, target their advertising, and potentially see a higher return on investment. Don't miss out on the opportunity to reach your audience through Instagram Stories Ads as a separate placement.

Why Instagram Stories Ads Should Be Their Own Placement

Did you know that story ad formats are one of the fastest growing ad inventory placements on Facebook and Instagram? If you're not maximizing these placements now, it's time to get good at them. In this article, we'll take you through some of the differences between story ads and feed ads, and discuss the three most common problems we see with brands that try to maximize Instagram story ads.


- Story ads can be selected as a placement through the ads manager.

- It is important to edit placements and preview your creative specifically for Instagram stories, as bundling all placements together can result in a poor user experience.


- Story creative needs to be captivating, as stories are a full-screen, fast-paced experience.

- Use native tools to make your video look as natural as possible on Instagram stories.

- Keep in mind the 15-second time limit and the need to show the hook first, rather than a traditional intro, crescendo, and pay off.

When Story Ads Don't Work:

- Not being conscious of the medium can result in an ad that looks out of place.

- Not using the full screen can result in awkward text and a poor user experience.

- Bundling all placements together may not allocate your budget and spend optimally.

To maximize Instagram story ads, it is important to create captivating creative that is optimized for the full-screen, fast-paced experience of stories. Brands should also consider breaking out stories into their own ad set for maximum control over budget allocation. For more information on analyzing Instagram story ad data or running your first Instagram story ad, check out our other videos.

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