Google Ads Search Network and Display Network

all right. in today's video i'm going to walk you through the search network and the display network inside of a search campaign in google ads. i'm going to go with over whether or not you should be using them, uh, the pros and cons to each, what they are and what you should be doing for your independent account. so, to start off, we're inside google ads. we're going to come up here to your actual campaign, the one you want to select and adjust the network settings on. uh, we're going to hit pool installation- this is our dummy account- and we're going to hit more details up here, edit in settings, and then we're going to scroll down to networks. so essentially, what these two things are is a search network allows your search ads to appear on other networks inside of google's repertoire of affiliate sites. so i found a nice little diagram- shout out to twinwoodcom. this is probably the easiest way to understand it. so you have your, you have your general google search ad. so, as you can see up here, it's a basic search ad- everyone knows that- but with search partners activated. so if you activate the search network, you can appear on youtube, amazon, the new york times, w3, schools as a search ad. you're not going to appear as a video ad, a display ad, it's as a search ad. this can be good for campaigns that are either struggling with enough traffic or really wanting to test, uh, new ways to get you know different quality traffic. so sometimes google search network can be good. most of the time, and what we find it's not very good traffic, we tend to avoid it. um, that being said, if you are going to a b test this and maybe you've just started up a service based campaign, wait till month three or four, once you have the basic campaign down pat, and then you can start a b testing it, seeing what your cost per lead is and really seeing whether or not it's going to work for you. and one of the nice things about google is it does show you inside the analytiks where your traffic is coming from and whether or not it's straight from google or one of google search partners, so you can easily understand whether or not it's a viable traffic source for you. the next one is the display network. so, as we can see here, display network. i don't know of any reason someone would want to use the display network inside of a search campaign. it boggles my mind that this is an option. it really doesn't make any sense and the only reason i could see using it would be to give google more money. if you really want to just donate more money to google, i don't see any reason you would want this over an independent display campaign. and this isn't to bash display campaigns. they can be awesome at, you know, attracting brand or increasing brand awareness, really getting your brand out there and getting a lot of clicks, a lot of eyes on it, but the display network inside of a search campaign doesn't really allow you to target anything. it is really kinda up to google what it shows, what content is showing, because if you don't actually upload all the content a display campaign needs, it's gonna have a real tough time running with it. because if you don't have images, you don't have video, how's your display network going to run? and google will still run this with text, ads and stuff on the side of screens which, if they do get clicks, they're all going to be garbage. that's going to be absolutely terrible. so i would say: avoid this like the plague. that being said, if you did want to, for whatever reason, use the display network, uh, you do pop up on the side of pages like in youtube, blogger, google, finance, adsense- a whole bunch of partnered sites with google- so essentially, if you've ever seen a banner ad on the side of the page, that's essentially what it is. that being said, please avoid these like the plague. they're terrible. don't use them. if you are going to use a display or try to use the display network, set a display campaign separately. don't use this because you're not going to be able to target. it's going to be a real pain. so those are my thoughts on the search network and the display network. if you're going to use the search network, i would suggest a b, testing it later on, or if you really need the traffic using it, but generally it's a lower quality traffic, so be wary. the second thing is the display network. it's terrible. please don't use this. if you have any comments, questions, concerns, leave them down in the comment section down below. i'd love to answer them. other than that, you guys have a wonderful day, take care and i'm out.

Why Google Ads is the LAST Thing You Should Do

i had a prospect reach out to us. uh, they're in the uh hr consulting space. uh, which is as much as i'll say without giving away their identity, um, and they were looking for for google ads. they wanted us to drive leads, and that's what they kept saying. you know the key performance again: we need more leads, we have to get more leads. our sales teams doesn't have enough leads. i'm like cool, we can do that, let's tok. and so i did my normal intake and, through the the process of my normal intake, i asked him: um, you know, if i put you on the phone with 10 qualified prospects, how many would you close? uh, which is a question i ask everybody. and uh, the answer was point five: uh, 0.5. and they knew that because the gentleman i was on the phone with was the director of their sales department and he said we closed one in 20 of the leads that land on our desk. and then i said: well, you don't have a lead problem, you have a sales problem, um, and you know not to bat your business away, but you don't want to. you don't want to pour water into a leaky bucket like you're solving for the wrong variable here. um, you know, if you had, if i, if those prospects weren't qualified, that would be maybe a different, a different story in a different discussion. but, um, you know, if they're qualified or semi-qualified and you're only closing one out at 20, i just don't see how that, honestly, in any business, could end up being a viable model. and, uh, these folks are actually doing a really good job with lead generation in my mind, because they're still profitable at this crazy burn rate. um, you know, they monetize pretty well in the back end. they've got a solid ascension, um, and then other products that they can sell people, but they're just churning and burning leads and, uh, i think that what ended up happening is their sales team probably got a little lazy used to. you know the low-hanging fruit: either you buy your donut and moved on, and they're not playing. you know the games that people should be playing value first. um, you know ongoing follow-up, uh, empathic, consultative sales. so the the point that i made to that person was something that struck me as a video that i needed to make, which is, um, in the hierarchy of needs for your business, interestingly, traffic comes last, and that's a weird thing to hear from a guy who makes this living selling traffic. um, you know, i realize that i'm the traffic guy and so i should be telling you the traffic comes first, but it's just not the case now. i mean, can you run ads to like test an offer or test a market or prove viability? yeah, you absolutely can, but that's not really traffic at that point. like traffic in my mind is when you're when you're trying to drive as many people as you can, you're trying to drive people at scale in mass. um, that's you know anyway, in the weird lexicon that i've decided to create, that's traffic. and so you know, if you're running ads for proof of concept or a viability study, that's perfectly fine, but that's the expectation that i would manage with you. then, hey, we're not really driving traffic here, we're just trying to prove your model, um, but otherwise, if you have a sales problem, fix your sales problem. if you have a filament problem, fix your fulfillment problem. i've- i've run into that too, to where you know people bring us on and saying: you know, we, we need more leads, uh, and and uh. one company comes to mind in partikular, actually, who's still inside of our fold, um, incidentally, but hopefully they never watch this video. if they do, i'm sorry to use as example. you know, i love you. um, they have a fulfillment problem to where we'll drive leads and they can take, you know, one and two and three and four, and then, right around the fifth or sixth lead of every month, they start to say like, okay, well, we can't take you, for, you know, two, three, four weeks we're kind of getting backlogged, and then those leads kind of start to dissipate and go away, um, and you know, because they don't want to wait, and some of them might, you know, they have a solid backlog, and what a great problem for this company to have. by the way, i mean, they're, you know, they're great at what they do, they've got a solid reputation, a great offer, and so they fill up really quickly. but what's funny is they end up on this kind of this, the, the, you know, it's the square wheel where you're constantly sort of pushing it and then it'll fall over real quick and then you have to go push it again, um and uh, they'll end up in a situation where they'll, you know, call me up and say, hey, we actually, you know, all of our, our prospects dried up and we don't have any leads looking forward, and so they're: either they have more leads than they can handle or they don't have enough and they need to fill the pipeline. and because they're more or less you know, a labor industry- i mean it's you know, high-end professional services, but their brokering hours is what they're doing, um. and so my comment to that gentleman- and this is something that he's already working on and he knows- is he has a fulfillment problem he needs to go fix, and you know that can be done in a myriad of ways. you know it's not necessarily just hiring um full-time resources, although that's an option- um, you can hire uh part-timers and interns and kind of give them the grunt work to help your, your core resources flux if and when they need to flux. um, you can have a third party fulfillment house. so like white label a solution, so that when you're bringing customers in, maybe white label the onboarding or the first you know 90 days, just to make sure that, um, you know somebody's getting off to the races, but you're reserving your primary resources for the core projects, whatever it ends up being. the point is is they don't have a marketing problem, they don't have a lead generation problem, they don't have a traffic problem, they have a fulfillment problem. so far too often, business owners look at what's going on and think to themselves. you know they look at the bottom line. they're like: i don't have enough money. more customers equals more money. i'm gonna go get more customers, go drive traffic. and from the traffic guy, right from the guy who stands to benefit the most from, you know, everybody who thinks they need to drive traffic- it's not always traffic that's your problem. you know, sometimes you have more than enough traffic. uh, you know, another really good example is: i've encountered- and this happens a lot, especially for, you know, long tenured businesses. i encounter businesses that have a significant amount of traffic going to their website organically, significant amount of traffic, but they're not getting leads. so they want to go run paid traffic. and you know, oftentimes i'm like, well, let's, let's focus on your site. like, why aren't these people converting? where's the cro opportunity? cross conversion rate optimization, where's the cro opportunity? that would you know, i mean, even if, even if you had a one percent improvement in your conversion, that's really significant if you have thousands of people coming to your site on a regular basis. um, and so you know, maybe you don't have a traffic problem at all, maybe have a conversion problem and think about that for a minute. you have, you know, thousands or tens of thousands, or hundreds of thousands in some instances, of people coming to your site and not enough of them are converting, and so our answer is to drive more people to the site. now it is true that paid traffic tends to be closer to the bottom of the funnel, the higher commercial intent. so you know good on you there, i don't disagree, but it still doesn't. it still means that they're going to convert it less of a rate than they would if you had a higher converting website. and don't think that landing pages fix that. by the way, that's a, that's a bold-faced lie that marketers tell just to make their jobs easier on the outset. statistikally, it takes 2.5 sessions and 3.5 pages for somebody to convert, and the majority of people now are skipping your squeeze page, unless it's like a very, very simple opt-in, or you know one of thos.

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Part 1: Google Ads Guide for Med Spas, Dermatologists & Plastic Surgeons

hey, there, ricky shockley from med spa magic marketing, and today is going to be part one of our google ads guide for med spas, dermatologists and aesthetiks practikes. so today we're going to tok about selecting an offer and a call to action that will set you up for success, and also how to set up and optimize your landing page or your offer page. so let's jump right into it here. all right, when it comes to selecting and framing a successful offer- and by offer i just mean what are we offering people that are performing a google search for our services once they get to our website or our landing page? so, um, first let's take a little step back and let's just tok about what google ads are. so google ads? google ads allow you to jump to the very top of the search results for search queries that you decide you want to bid on or show up for, and it's a cost per click model. so you're basically telling google, boiling this down, you're telling google: hey, if somebody googles this specific query, i want to show my ad and then from there, you just make sure you have a bid that is allowing you to show up at the top of the first page and you receive a certain number of clicks every day, based on your budget, um, and that's pretty much how google ads works. so it's a fast track to the top of the search results. so that's just a quick precursor if you weren't already familiar with google ads, um. but the first thing that we want to do when it comes to success- uh, framing a successful offer- is we need to pick and promote. we need to promote a service that people are actively searching for. so a few years back, um, pdo threading came out and it was pretty new, so it wasn't something that consumers or patients were actively going to google and searching for in their area. so people weren't going like to google and typing in pdo threading near me- pedio threading boise, idaho. pdo threading west palm beach- because they didn't even know that it existed. so with google ads, our recommendation is to focus on promoting the services that you have that people already know about and that they're already searching for. so botox, weight loss, laser hair removal, now pdo threading- their search volume for pdo threading, so those types of things. so make sure it's something that people are actively searching for and a service that they're already aware of, and then from there, let's make sure that we have a reason that they would choose us over our competitors. so oftentimes on the initial purchase or the initial visit, we're going to differentiate based on price, and i know a lot of people say, oh, i don't want to do that, i don't want to give things away, i don't want to drop my price too low on this or that. but there's a quote that i love the book i think is called the advertising effect, and i use this quote all the time when i tok to clients and it's that action changes attitude faster than attitude changes action. and all that really means is that it's a lot easier to convince somebody to do business with you again than it is to do business with you. convince them to do business with you the first time from your marketing and advertising. so, by giving them an easy path to schedule that first visit, by being super price, competitive or offering a new patient discount, um, that's generally what we find to be the most effective strategy to generate booked appointments. otherwise you're kind of stuck in what we call the visible and viable model, and that's we're playing into that a little bit here too, but this is a term that i just use that i think i made up, and the visible and viable model is something that applies to most local service oriented businesses and it means that it's really hard to differentiate in terms of your service offering. so we make sure that we have a good reputation and then we're really only differentiating. we're not differentiating, we're just winning business based on the fact that we're visible. so people either know about us from referrals, facebook ads, finding us from a google search, but we have to be visible. they have to know we exist and then, once they find out about us, we have to be a viable solution, which means we're reputable, we're close to where they live and that, uh, they trust us to do the job. so i really recommend the google ads. we're going to be playing into both of those. we're going to be playing into the visible and viable model to win business. but let's give ourselves every advantage we can by being competitive on price and giving them a an offer, a new patient exclusive offer. so that's that number five bullet point. i recommend usually doing this and, just as a disclaimer on your landing page, making sure that people know that this offers for new patients only. so if you're gonna give a really good discount on botox, you'll see a lot of your competitors. if you go to google and you type in botox near wherever you live or wherever you- uh, your practike is located, you're gonna see competitors offering discounts on botox and, as we all know, as med spas we don't make a killing on botox. so why are they doing that? it's because action changes attitude faster than attitude changes action. the best chance you have to get a lifelong customer and to extract maximum lifetime value is to get someone in the door to have a genuine experience with your practike, and discounting is a great way to do that. so again, keep lifetime and val lifetime value in mind here too. we're not measuring the success of an ads campaign or a marketing initiative based on the first visit. most of the time we're happy to lose money on the first visit- restaurants, if it's. you know, if they're coming in for a service that's a one-off, then sure we have to make sure we know our numbers and we're not losing money. but if we know that someone that comes in for botox is going to come in for botox every three months and they're also more likely to buy, you know, our skin tightening solution and to maybe next time explore juvederm, or if we've got like some sort of weight loss program, whatever those things are. like getting people in the door is your best chance to upsell and to turn those people into lifelong customers that produce a ton of revenue for your business. so keep lifetime value in mind. so that's framing a successful offer on how to set up a campaign, in terms of making sure that you've got the infrastructure and, like the, the offer that's going to work. and then let's tok about building the offer landing page. so, again, just to reiterate, this is going to be part one of a six part series. we're going to leave no stone unturned. you will be an expert, you'll be a professional. you'll be able to diligently and expertly run your google ads campaign after you go through this series. so if you haven't already subscribed, if you're seeing this on facebook or instagram, make sure to follow us on youtube. make sure to subscribe so that you're notified when part two, three, four, five and six come out here in the coming days and weeks. so, going back to this, how do we build an offer landing page that converts? so, after somebody's performed a google search for our service, we've attracted them with our, with our uh ad copy, our headline, our description, our offer and we've had, we got them to click our ad. so again with google, that we only pay when somebody clicks our ad. so now we've paid for that click, somebody's on our offer landing page and now our job is to increase the chances that we get contact information from that user. so how do we do that? a few things. one: we want a clear call to action above the fold, meaning immediately visible on the page, and make sure that you repeat that call to action throughout the page. number two, and i'm gonna show an example of this in just a second number. shoe number two: consider the virtual coupon book framing. it's one thing we love to do. so if we say we're offering, you know, botox for ten dollars a unit, whatever it might be, or we're offering 100 off and like in this case, uh, spider vein treatments, what we ask the user to do is to give us their email, na.

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Google Ads Vs Bing Ads!! | Is Bing Better?

you are somebody looking for an answer to this question of google versus bing or maybe yahoo or one of these other search engines. maybe you are running a business, or maybe you have been working within a business and they're trying to decide that for themselves. so you've gone ahead and googled it, maybe, or you've binged it or whatever you've done, and you're trying to find answers. so in this video we're going to cover that question. my name is max sinclair. i'm the founder of snowball creations. i run videos like this every other wednesday, normally roughly. i try to do my best and ultimately we answer questions around paid advertising and also generally marketing more broadly, the whole kind of start-up world, uh, that kind of stuff. so if you enjoy that kind of thing, please do like and subscribe, as every single video has told you to do. i'd really appreciate it. so let's set the scene firstly. so just imagine the scale. that's that's really important here, because it's it's radically different. there is google, then there's bing, and then there's a few different ones across asia, and then there's yahoo. that's the kind of like major networks that we're toking about here when you think about search, but it's not say, like your supermarket chains, where each different supermarket has maybe 20. it's not an oligopoly. this is realistikally a monopoly. whatever google tells the entire world and manages to convince politikians to agree on, they are in a monopoly. really they are at. uh, it's around. this depends on different websites you're toking about and how you you phrase it, but it's around 80 to 90 percent of the market they own. so this is a huge ownership, like this, this massive stake is why, when i toked about this in the video, i said: you googled something. googling is the way that you describe you know how you try and learn new information all together nowadays. so so that's the first thing to point out is around around 80 to 90 percent of the entire market is owned just by google. and then, if you look towards the second place- uh, or not, generally this is second place, again, depending on what you look at- bing is is close to them. again, this varies between two point five percent to around maybe like a seven, eight percent in some different scenarios. uh is how many of the searches each day go through bing instead of google. so this is a tiny, tiny fraction, like a 20th of google, or another way to think about it, which really like sums it up well, 85 billion searches per day go through google, whereas around 800 to 900 million go through bing. so this is really important to remember when you're trying to decide which one to start with. this doesn't necessarily mean that one or the other is correct or not, but it's it's. it's one of the things that i think about the most, because the really big reason why i think it's better to go with one versus the other is that your goal with paid advertising is to have, uh, find your kind of most niche audience you possibly can. so the people. if you're trying to sell eco toothbrushes, you want to find some awesome hippies. you trying to sell ski boots, you need to find some skiers, and so the larger the entire audience is, the more likely you are to have your kind of micro niche within that and a larger number of that micro niche. so as we run paid ad for people, we build up more and more data. we build up more and more conversion data. we get more and more sales coming through the system we sell. we start with maybe a 2 000 pounds a month budget. we got to four thousand, six thousand, eight thousand. all of this builds up more and more data, more and more conversions, and then what google can do is it can go out to this massive 85 billion searches a day and find more people that look exactly like that person that just converted for you. so when we do some smart bidding strategies like maximize conversions or target cpa, it has way more space to run around and find people exactly like you, whereas bing is trying to find, let's say, we have someone who's a skier, who's also vegan, because you sell vegan ski boots or something. well, there's only going to be maybe- i don't know- a thousand people, for example, in the bing network, and just by the definition that they're 20 times larger, you know you're going to have whatever 20 times 1000, 20 000 as an easy example. so the scale allows for you to stay much tighter and more narrow in your targeting. so that's the main point here. this is why, to cut to it, i prefer google. we run with google ads. but let's now get into another couple examples where actually bing might win out. so being all yahoo as well, because yahoo is not too far behind bing- actually, it's probably about half of of bing, but it's still worth considering. so bing or yahoo are really good in some two major kind of niche cases. the first is older demographics. so being realistikally is still a success, because people that get a windows laptop still get bing as their uh browser. so google is the browser of choice for the majority of the world. google chrome is does not have as much of a ownership of the market like the google search engine does. i think it's around 30 to 40 percent, possibly off the top of my head, um, but ultimately, with microsoft, if you buy any kind of a non-apple thing, you're very likely to have bing as the automatik search engine. so so most of the older demographics in partikular, are the kinds of people that don't think about this, that they're still uh, kind of the like to be mean about it, more of the dinosaur of the internet world, and so they don't think about whether there might be a better browser, or they've not been told about google chrome or firefox or one of these others, so they just choose to stay with uh, with edge- sorry, edges- the browser, and then being is the search engine within edge and the rest of the entire windows kind of interface. so this is how microsoft has kept being, to be solid, and it's actually, again, this varies depending on what kind of metric you're looking at, but it is actually still growing nowadays. uh, it's, it's been relatively level, but but it has grown over the last year, um, and this is the major reason. so if you're trying to target especially the older demographics, then being may have a little bit more of a kind of push behind it as a little bit more of your user base there. the other really big opportunity here is if you're just trying to scale. so we have many clients who are doing really well with google ads. we're making great returns, but we've just started to run out of the search terms more searches to be showing in front of we've used. we've risen from, say, 2k budget to 4k to 6k and our search impression share is really starting to max out actually, and we can tell that if we were just going to try- and you know, bid on other keywords- those are just not good quality keywords- or maybe we were going to just have to start to spend far too much. so it's going to become less and less profitable because we're just trying to push out too far beyond what the market had available to us. so this is when bing can be useful. so we do add, we do run bing ads, but it's more of a supplementary channel. so we would max out your search google ads and then we would move into bing. so these are the two reasons why i would still potentially go with bing or even yahoo, is if you're partikularly after an especially older demographic, sometimes that could be a good idea- or if you are really just trying to go above and beyond google ads because you've maxed it out as far as you can, then bing can be a powerful thing. but all together, google, i love it still. it's extremely powerful. it's one of the most kind of like, consistently successful ad platforms that we use, alongside tiktok, instagram, facebook, all the rest. we still love google ads as one of our favorites to work within, so i would recommend it above any of the others, and if you have more questions, please do feel free to reach out. i'm always available. my name is max sinclair, as they say. i run a paid assignment called snowball creations, which is

The EXPLOSIVE POWER of GOOGLE ADS for Small Business | Google Ads Tutorial for Beginners

google ads can help your small business drive more foot traffic, phone calls, bookings and sales by simply inserting your business in the one place that your customers are looking, and that is on the top of the first page of google search. hey guys, stuart here, welcome back. thanks for joining me today. now, in this video, i'm gonna break down how you can leverage google ads to drive small business growth and success in 2021.. now, if you have never used google ads before and you're considering getting started with google ads, or you're looking to get more out of your current google ad campaigns, then this video is for you. okay, so, before i share with you the unbelievable power of google ads for small business, consider subscribing if you haven't done so already, and that way you'll stay updated with actionable videos and tutorials designed to equip you with the skills, knowledge and tools to grow your small business online. and with that happy note, let's go ahead and break down how you can leverage google ads for your small business. [Music]. okay, so, firstly, there are many types of google ad campaigns that you can get started with. however, today we're going to focus on the search network and help you get started with text based ads, as these are easy to get started with, especially for beginners to set up. they're simple to create and these text-based ads are extremely effective for small businesses wanting to drive foot traffic, bookings and phone calls through to their business. now, text-based ads fall into the marketing category, ppc- pay per click, meaning that when someone clicks on your ad, that's when you're charged, only when someone clicks on your ad. the benefit of this is you're creating brand exposure, brand awareness, because your tik space adds. your business is showing up on the first page of google search, where your customers are typing in specific keywords. so search is related to your business, your products, your services. so, basically, text-based ads allow you to put your business in front of your customers on google search, where your customers are searching for your partikular products or services. and remember, text-based ads fall into the category of ppc- pay per click, meaning that when a visitor clicks on your ad, that is the only time that you're charged and your cost per click- cpc. so when someone clicks on your ad, how much are you being charged? this varies based on the industry that you're in. it could be below one dollar per click or above 30 dollars. it just depends on the competition, just depends on the industry that you're in, and you can use tools like the keyword planner within google ads to identify the cpc for specific keywords that you want to target. now, these are keywords that you want your ads to appear for when people type those keywords into google search. you can also use other keyword tools to identify the cpc and the competition per keyword. for example, you can use ubersuggest. you can use keywords everywhere, which can help you identify keywords that you want to target. now, one of the benefits of using google ads is you can instantly appear at the top of the first page of google, rather than the organic alternative, which is focusing on seo- search engine optimization, which is the process of optimizing your website for search engines like google search. however, it takes time before you start building momentum with seo and there is no guarantee that you'll reach the first page of google, because your competitors could be engaging in seo too. now, with your google ads, you can actually optimize them so they drive more leads, bookings, phone calls- by adding extensions. now these extensions are used to bulk up your text-based ads. for example, you can see some of these text-based ads here. they could be a call extension, location extension, site link extension, price or promotion extension, and this just gives your potential visitors more information about your business, your brand, to entike them to click on your ad. now, in 2021, the majority of search traffic is coming from mobile devices. now, with your google ads, what you can do with the phone call extension- the call extension- is when you have that connected to your ad, a potential customer can find your ad on google search, find your listing, and they can click the phone call button and that's going to allow them to directly call your business rather than clicking on the ad that takes them to your website. they can quickly call you through the call extensions and this is extremely effective for driving leads for service based businesses. then we also have the location extension and this is extremely effective for those local businesses that need to drive foot traffic to their business. now, the location extension connects to your text-based ad and basically what that does is, if you've connected your google ads with your google- my business listing, you can promote your google- my business in the triple pack, the snack pack, meaning if people scroll past the google ads on the first page of google, they will see the map listings, so the google- my business listings, and if you've got a location extension, you will appear at the top of these listings and that's ultimately going to drive more foot traffic to your local business. and this leads us on to the triple threat strategy. now, the triple threat strategy is an important strategy that we teach our clients to implement in order to appear three times on the first page of google. this maximizes your exposure on the first page of google, which ultimately maximizes clicks through to your business. so, with the triple threat strategy, first, what you're doing is you're ranking number one for your google ads, so your text-based ad is number one on the first page, at the top of the first page of google. then, below that, we've got the snap pack: google my business listings. we've just toked about those with the google my business location extension. when you connect your google my business with your google ads, you can leverage the location extension, and what this is going to do, like we mentioned, is it's going to bring your listing up to the top of that snack pack listing again. that's going to drive more foot traffic, more phone calls and visits to your website. you can see those two call to actions on the listing itself. and the third part of the triple threat strategy is your organic listing. this is your website and this is all to do with search engine optimization, like we discussed earlier, and this is all about optimizing your website for search engines. so we want you to appear on the first page of google, ideally in one of the top three spots on the organic listings on the first page of google. so to sum up, the triple threat strategy: basically, you have three profitable real estate spots on the first page of google. you've got google ads, google my business and then your organic website listing, and by implementing the triple threat strategy, you're gonna ultimately drive more business growth and success long term. and that is it for this google ads tutorial. i hope i managed to convince you to take a deeper look into google ads as a viable option for a profitable marketing strategy for your small business. now, if you have any questions about this google ads tutorial, make sure to pop them down below. and, with that said, thank you so much for watching this tutorial all the way through to the end. if you got value, make sure you leave a like below this video, subscribe to the channel, and that way i'll see you next week. thank you, guys. 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How to Use Google Ads Segmentation to Analyze and Optimize Your Campaigns

this is carson, with solutions 8, and today i want to show you how to use the segment feature inside of google ads so you can slice and dice your campaigns and start to see what's really going on. now the first disclaimer i'll make before we dive into this is: don't use this tool unless you have a lot of data. um, i mean, you don't need a million dollars pipe through your campaign, but a couple grand, i think, at a minimum, because otherwise you're not going to have much to segment and it's um, it's easy to start finding correlation that isn't necessarily causation. so that disclaimer aside, let's hop into it. the client i'm using here does spine surgery and i actually chose them as the campaign to illustrate this- just because they do have, um, a nice and linear offering. so it means that the segmentation is going to be. you know, there's an easier line of sight if it's. you know, i put up an ad for my offering and then you see the ad and then you click on the ad and then you call me and then i perform a service. that's what i would consider to be a linear offering. if you have a multi-faceted offering. it doesn't make segmentation um any less viable. as a matter of fact, it probably amplifies the value of it, but it would make this video a lot harder, because now i'm trying to explain, you know, the client's use case as well as how to use the segment feature. so, um, when you're in your campaigns- uh, one of the tools, you're going to see a segment, so let's click on segment. now there's a bunch of different types in here. i'm not going to go over every one, i'm just going to go over the ones that i like the most. we'll start with time. so hour of the day can be interesting, depending on your business. um, you know, if you're an emergency plumber or septik tank person or you know anything that requires, uh, some level of time attribution, this is probably worth looking at. for this partikular client. it's really not that big a deal. i mean, i could probably dig into the conversions and i'm like, oh, look, here's. you know a significant number of conversions and they're all coming in at 10 am. i wonder why somebody wants spine surgery at 10 am. but i'm not going to pay as much attention to this breakdown for this partikular client, but i did want you to know that it's there because there are clients where, or campaigns where it's ultra applicable, the one that i really like for this uh client, and you can see week, month, quarter year, um, those will be applicable in various instances. but i'm going to look at day of the week, and what's really interesting about day of the week is, you can see here, monday, for whatever reason, is not just our highest performing day, but it's also the least expensive or, i guess, second only to friday. so what i think about is interesting about monday is my, my guest there, and this is anecdotal, obviously, but people just spent all weekend suffering with, you know, whatever back pain they had. they're like: all right, i'm coming, i'm coming in on monday, and you know that might be the easiest time to get a hold of this partikular client. so, um, now i wouldn't take action based solely off of what i have here. there's not enough data and if you want to scroll down a little bit, you can see that this is a normal search ad. but if we look at the dsa campaigns, um, it actually flips. so monday becomes the most expensive day, which it's not unusual to see a dsa go into different directions just because the way that it functions, and we'll start to see more of that inside of the segmentation here in just a moment. um, looking at the competitive campaigns, um, looks like monday is the higher performer and, uh, some of our expanded campaigns aren't live. so, um, one example of a solid segment. but you can see how, if i had, you know, a year's worth of data and i started to see consistently that monday outperformed every single other day, what i might do is, you know, i mean, you can make positive bid adjustments for the day if you want to. um, it appears that, honestly, i bet you that's already in place for this partikular campaign. but you can start to make strategic decisions to make sure that you're aligning with whatever it is that you're seeing. um, let's take a look at some other ones. uh, click type, interesting, but, you know, maybe not ultra applicable for this partikular client. at least it's not as much as it might be for um, for clients that are, they're very localized or have really localized actions. so you can see a mobile click to call cycling, extension, driving directions, get location details, so kind of interesting information. not, uh, perfect for this client, but there are campaigns where this makes a lot of sense. now, conversion action: this is really interesting. this client has various conversion actions. um, you can see that obviously, there's ask the doctor, call. they can take a quiz that we have online. they can chat, which is our highest performing conversion action. fill out the contact form. they have a free mri review. now, this is very interesting and this is the type of information that i would need available to me in order to optimize this campaign, because you can see how much chat is prioritized, and there are campaigns where they might not necessarily even have a chat feature. so, um, knowing this information arms me with the data that i need to. you know, expand campaigns, optimize, uh, the landing pages that we're using, um and then make sure that you know, we understand, what conversion action is actually functioning for us, because if anybody ever, you know, decided to turn chat off or de-prioritize it or, honestly, even re-skin it, that could have a catastrophic effect on this campaign. so you know something as little as choosing to make the chat bubble not proactive, which i've seen her to campaign in the past. that's the type of thing that i now get to safeguard against, because i know, you know what, what partikular action is taking place when somebody converts um. this is also a really solid note as to why you need to label your conversion actions. you might have conversion categories too. that's probably for a more expensive campaign, not this one conversion source is going to be more applicable if you have your conversion set up in a way where um this is going to be where that influences is necessary for you to break down. it doesn't really factor into this partikular campaign. that might be a a better thing to um split apart if you're, in partikular, worried about attribution, for instance, and then you can take a look at your website: conversion versus analytiks, conversions and um. you know, in some ways that's kind of more of a reconciliation tool than anything else, but still very valuable data. not a whole lot else here that i'm going to draw upon for this partikular client. let's take a look at device, though device could be really interesting. i do see devices playing pretty heavily into the way that campaigns tend to succeed, but i also notike that google makes these adjustments for us in many cases, and so i tend to be a little trepidatious about making too many um device based bid adjustments, especially because when you're toking about different devices, there's also the the high likelihood that you're not tracking the entire session so you have a broken session id. so if you know, uh, we're seeing that somebody, you know, gosh, i'm having a bunch of conversions on uh computers. well, that could actually have been catalyzed initially by a smartphone and then we just can't tell that, carried over into the computer, um, and so you know that that that narrative, so to speak, isn't um, is broken, the continuity isn't there. so i'd caution you against making um device-based adjustments, uh, unless there's just staggering data that shows, like, gosh, we're just crushing mobile. let's, let's put everything on mobile um. and you know, again, be cautious about understanding your, your top conversion paths too, because, just because all your- you know your conversions are coming from mobile, the, the closed business might come from mobile, but the customer might have been earned um, you know, using a dif.