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Why This Product Is FAILING (And Yours Might Too)

Published on: December 4 2022 by Hayden Bowles

Why This Product Is FAILING (And Yours Might Too)

Why This Product Is FAILING (And Yours Might Too)

startTime durationTime text
00:00:00 00:00:10 why might your shop by product be
00:00:04 00:00:11 failing you know what is going on every
00:00:10 00:00:13 day and you come back at you with a
00:00:11 00:00:15 brand new video and in this one we're
00:00:13 00:00:17 gonna be toking about a little bit of
00:00:15 00:00:19 product research but a little bit about
00:00:17 00:00:21 trends the kind of a virality piece a
00:00:19 00:00:22 lot of the reason why you see certain
00:00:21 00:00:24 products like what I'm gonna be showing
00:00:22 00:00:26 you inside of here you actually already
00:00:24 00:00:28 saw it in the title or not the title the
00:00:26 00:00:29 thumbnail I'm gonna explain multiple
00:00:28 00:00:31 different products and kind of why you
00:00:29 00:00:33 see certain things have a run but not
00:00:31 00:00:36 just know something's trending why
00:00:33 00:00:37 things last longer than others why
00:00:36 00:00:40 certain trends only last maybe a month
00:00:37 00:00:42 six months and some actually seem to
00:00:40 00:00:43 continue on for example this is not in
00:00:42 00:00:46 the product space but you see it with
00:00:43 00:00:48 people all the time right a lot of times
00:00:46 00:00:49 in like the social media space wrapping
00:00:48 00:00:52 everything you know they come up and
00:00:49 00:00:54 then they fall off for example bad baby
00:00:52 00:00:58 Daniel bergoglio to catch me outside
00:00:54 00:01:00 girl she's making so much money right
00:00:58 00:01:02 now love her or hate her she's stayed
00:01:00 00:01:04 relevant then you have people like boom
00:01:02 00:01:05 gang where is he
00:01:04 00:01:07 like that that's the first time I've
00:01:05 00:01:09 said his name in like six months so
00:01:07 00:01:11 thinking about stuff like that it's very
00:01:09 00:01:13 similar to products to have I guess you
00:01:11 00:01:15 could call it a digital shelf life okay
00:01:13 00:01:16 I'm gonna go through tok a little bit
00:01:15 00:01:18 up a little bit about product research
00:01:16 00:01:20 why you should be choosing specific
00:01:18 00:01:23 products over other products as well as
00:01:20 00:01:25 how to see not only when that's gonna be
00:01:23 00:01:27 dying off and kind of seen a warning
00:01:25 00:01:29 sign so you can at least adjust but also
00:01:27 00:01:31 how to know if the product you're now
00:01:29 00:01:33 attempting to sell has already died
00:01:31 00:01:34 because a lot of people are trying to do
00:01:33 00:01:36 products they just don't really have
00:01:34 00:01:36 potential so we're gonna be toking
00:01:36 00:01:38 about in this video
00:01:36 00:01:39 i'ma throw up screenshot right here
00:01:38 00:01:42 which is a lot more effort for me and
00:01:39 00:01:44 editing boom this is the charcoal like
00:01:42 00:01:46 to the toothpaste thing you know it's
00:01:44 00:01:47 it's for whiter teeth okay I don't know
00:01:46 00:01:49 if dentists recommend it like in
00:01:47 00:01:50 marketing a lot of people were saying
00:01:49 00:01:52 like eight out of ten dentists recommend
00:01:50 00:01:55 it all this stuff you know it's like a
00:01:52 00:01:56 natural way to get whiter teeth so I'm
00:01:55 00:01:58 gonna go through and actually show you
00:01:56 00:02:00 this on both Amazon at how they express
00:01:58 00:02:01 a lot of people are selling this it's
00:02:00 00:02:03 kind of funny because this is something
00:02:01 00:02:05 that's been selling since back in 2015 I
00:02:03 00:02:07 know this because the main company that
00:02:05 00:02:09 was starting this directly reached out
00:02:07 00:02:10 to me when I used to own a bunch of
00:02:09 00:02:13 influencer pages and it's kind of cool
00:02:10 00:02:15 this is the first like bundle package
00:02:13 00:02:17 deal I ever sold for shoutouts so they
00:02:15 00:02:20 bought ten shoutouts on one of my
00:02:17 00:02:21 smallest pages for like 550 bucks or
00:02:20 00:02:22 something I remember that's when I was
00:02:21 00:02:24 first starting to make money I was like
00:02:22 00:02:26 you know just locked in a big deal you
00:02:24 00:02:27 know it's a good day so kind of funny to
00:02:26 00:02:29 see that this has been around for a
00:02:27 00:02:32 while it's definitely still making sales
00:02:29 00:02:34 like everything can make sales the
00:02:32 00:02:35 question is how much so let's notike out
00:02:34 00:02:37 of my computer I'm going to show you a
00:02:35 00:02:39 little bit of these variables behind
00:02:37 00:02:40 this specific product and how you can
00:02:39 00:02:42 kind of spot some things for whatever
00:02:40 00:02:44 you're doing already doing or want to do
00:02:42 00:02:45 alright so now that we're inside of here
00:02:44 00:02:49 as you can see we've gone ahead and
00:02:45 00:02:50 typed in charcoal toothpaste okay and it
00:02:49 00:02:51 gives you a lot of these different
00:02:50 00:02:53 things a lot of the stuff that people
00:02:51 00:02:54 are actually selling seems to be a
00:02:53 00:02:56 little bit more I don't wanna say like
00:02:54 00:02:58 personally related they're doing a lot
00:02:56 00:03:00 of stuff with personal influencers but
00:02:58 00:03:02 it's more so a lot of its branded so
00:03:00 00:03:04 this one right here is a very very
00:03:02 00:03:06 common one as you can see this right
00:03:04 00:03:08 here is selling for only two dollars and
00:03:06 00:03:10 73 cents and it's kind of funny because
00:03:08 00:03:12 you can look at the price points of
00:03:10 00:03:14 products and see the history for example
00:03:12 00:03:16 this product used to be selling very
00:03:14 00:03:18 consistently for I believe like twenty
00:03:16 00:03:19 four ninety five now or do you know
00:03:18 00:03:21 whatever people want to price that but
00:03:19 00:03:26 in that range you get the idea now you
00:03:21 00:03:27 know it's a 1995 or 1995 and I've seen
00:03:26 00:03:28 it advertised for free plus shipping
00:03:27 00:03:30 where you pay eight bucks
00:03:28 00:03:32 so it really has dropped and you've seen
00:03:30 00:03:33 that some people try and jump up and
00:03:32 00:03:36 start it and it's not a bad thing to
00:03:33 00:03:37 necessarily test this you just have to
00:03:36 00:03:39 be aware of the price point you can sell
00:03:37 00:03:41 it at as well as the fact that that
00:03:39 00:03:43 probably should not be your only product
00:03:41 00:03:44 that your marketing so as you see here
00:03:43 00:03:46 this one's at eighteen hundred orders
00:03:44 00:03:47 this one's had twenty two hundred
00:03:46 00:03:49 fifteen hundred so there's a pretty good
00:03:47 00:03:50 amount on all these ones that are
00:03:49 00:03:52 similar right so these down here aren't
00:03:50 00:03:54 very much is it a different style it was
00:03:52 00:03:55 this one right here where they go
00:03:54 00:03:56 through they dip it there was some
00:03:55 00:03:58 really cool ads and the reason that I
00:03:56 00:04:00 believe this product took off it was
00:03:58 00:04:02 definitely part of it is there was some
00:04:00 00:04:04 very very good video ads so they're able
00:04:02 00:04:05 to leverage this on Instagram like
00:04:04 00:04:07 that's what they sent me when they were
00:04:05 00:04:09 paying and they're giving this to a lot
00:04:07 00:04:10 of personal brand influencers and
00:04:09 00:04:12 actually some of them were using it
00:04:10 00:04:14 which is part of what the video is these
00:04:12 00:04:16 famous or somewhat famous influencers
00:04:14 00:04:18 using the product right brushing their
00:04:16 00:04:19 teeth with it they make a video and then
00:04:18 00:04:22 the company uses that video in their
00:04:19 00:04:23 marketing so a big piece of just selling
00:04:22 00:04:24 products online is the ad that you're
00:04:23 00:04:27 using
00:04:24 00:04:28 that ad post ad copy ad set so a lot of
00:04:27 00:04:30 people tend to just focus on the product
00:04:28 00:04:31 just focus on the store just focus on
00:04:30 00:04:33 the marketing it's really the ad itself
00:04:31 00:04:35 and then obviously all the other pieces
00:04:33 00:04:37 as well so right here I mean just seeing
00:04:35 00:04:40 this right off the bat look at this why
00:04:37 00:04:42 use an activated charcoal this is right
00:04:40 00:04:44 here is what you can build off your
00:04:42 00:04:46 description for you can go through make
00:04:44 00:04:47 a key you know key feature list anything
00:04:46 00:04:48 you want to do and these are the ideas
00:04:47 00:04:51 of what you're going to be putting
00:04:48 00:04:52 inside of your ad copy as well as the ad
00:04:51 00:04:54 post itself if you're not using a video
00:04:52 00:04:57 so you know whitens your teeth prevents
00:04:54 00:04:59 Bob excuse me I'm not bald breath bad
00:04:57 00:05:01 breath removes plaque prevents harmful
00:04:59 00:05:03 bacteria growth all this different stuff
00:05:01 00:05:05 so you can see the dramatik differences
00:05:03 00:05:07 that they're using and I don't know
00:05:05 00:05:08 exactly how legit this is like picture
00:05:07 00:05:10 wise but you can see it's it's
00:05:08 00:05:12 difference so people are really liking
00:05:10 00:05:13 this they're buying it up and I'm sure
00:05:12 00:05:15 they're still making money they got
00:05:13 00:05:17 before and after that's theirs there's
00:05:15 00:05:19 no way that's real but okay you know
00:05:17 00:05:20 whatever they want you get the point so
00:05:19 00:05:22 you know using its you results in three
00:05:20 00:05:24 days so they had a lot of really good
00:05:22 00:05:26 ads as you can see even right here and
00:05:24 00:05:28 that's why it started doing well so a
00:05:26 00:05:30 lot of this stuff people need to realize
00:05:28 00:05:32 when the product price point starts
00:05:30 00:05:34 dropping that's when it's I don't want
00:05:32 00:05:35 to say screwed but that's when you you
00:05:34 00:05:38 want to look at the digital shelf-life
00:05:35 00:05:40 so I still kind of bandwagon and jump on
00:05:38 00:05:42 to certain products certain trends but
00:05:40 00:05:45 I'm very aware of what that price point
00:05:42 00:05:47 like maneuvering is because if a product
00:05:45 00:05:48 was selling for forty five and now
00:05:47 00:05:50 you've seen it everywhere for 25 I have
00:05:48 00:05:52 to come in there and I can't sell it at
00:05:50 00:05:55 forty five anywhere from 25 and up I
00:05:52 00:05:56 can't and I won't because I have to make
00:05:55 00:06:00 sure now my margin is enough to hit it
00:05:56 00:06:01 that 25 mark or ideally lower so you got
00:06:00 00:06:02 to think about that like this for an
00:06:01 00:06:04 example this is gonna cost you a total
00:06:02 00:06:06 of let's just call it actually let's
00:06:04 00:06:09 check with a packet here this is gonna
00:06:06 00:06:12 cost you maximum it seemed like 450 okay
00:06:09 00:06:13 so you know people are making margin
00:06:12 00:06:16 selling it for free plus shipping for
00:06:13 00:06:17 like 8 bucks 10 bucks 12 bucks 15 that
00:06:16 00:06:19 all day long I still see it on Instagram
00:06:17 00:06:21 so you just need to look at that and
00:06:19 00:06:23 understand the price point of it so when
00:06:21 00:06:25 you're trying to find a product you
00:06:23 00:06:27 should be looking at that see a little
00:06:25 00:06:29 bit this is the kind of a little I guess
00:06:27 00:06:31 drop of sauce if you will on product
00:06:29 00:06:32 research you guys need to be going
00:06:31 00:06:35 through and looking at that this one has
00:06:32 00:06:37 6,000 available ok they've sold 1880
00:06:35 00:06:39 once almost 1900 has
00:06:37 00:06:40 we're all very good radians it's a
00:06:39 00:06:42 little bit actually it's very good
00:06:40 00:06:44 surprise actually more of those aren't
00:06:42 00:06:45 converted into five-star but that's
00:06:44 00:06:46 definitely you know the right there they
00:06:45 00:06:49 have a ton of ads you can use you can
00:06:46 00:06:51 rip the stuff and I'm not saying go do
00:06:49 00:06:52 this product but understanding how this
00:06:51 00:06:55 process works there's a lot more behind
00:06:52 00:06:56 the research itself but learning all of
00:06:55 00:06:58 this stuff is going to really help you
00:06:56 00:06:59 because the worst thing you can do this
00:06:58 00:07:01 is what I do when I was starting is
00:06:59 00:07:04 marketing the wrong product and granted
00:07:01 00:07:06 I had no idea what I was doing marketing
00:07:04 00:07:06 wise when I was starting but I guarantee
00:07:06 00:07:08 you this
00:07:06 00:07:11 had I been doing the right product I
00:07:08 00:07:12 would have seen some sort of results so
00:07:11 00:07:15 you've got to make sure that you're
00:07:12 00:07:16 really honing in on that skill first to
00:07:15 00:07:18 understand what's a good product and a
00:07:16 00:07:20 lot of people end up just picking
00:07:18 00:07:21 something they like I don't go based on
00:07:20 00:07:23 gut reaction I want to see what's
00:07:21 00:07:24 already moving what's selling and kind
00:07:23 00:07:27 of take a look at that price point
00:07:24 00:07:29 variation see how long until it dips off
00:07:27 00:07:31 and you also have to think about this is
00:07:29 00:07:33 a little fun concept that I am I'm not
00:07:31 00:07:34 gonna go too in depth on because you
00:07:33 00:07:35 know there's there's certain layers of
00:07:34 00:07:37 this but essentially there's certain
00:07:35 00:07:39 products that are better sold online and
00:07:37 00:07:42 some products that are better sold in
00:07:39 00:07:44 store for example I don't think car
00:07:42 00:07:46 dealerships are ever gonna disappear for
00:07:44 00:07:47 me it's kind of funny I used obviously I
00:07:46 00:07:49 would go to car dealership I bought my
00:07:47 00:07:51 car in Miami for without having ever
00:07:49 00:07:53 seen it or test driving it but whatever
00:07:51 00:07:55 you know a lot of people don't want to
00:07:53 00:07:57 just buy cars online there's certain
00:07:55 00:07:59 products you want to test in the store
00:07:57 00:08:01 for example on my balcony I have two
00:07:59 00:08:03 different hammocks both of them suck if
00:08:01 00:08:04 you ever come over and use them good
00:08:03 00:08:06 luck you're not gonna be on it for very
00:08:04 00:08:08 long because it's not that fun I bought
00:08:06 00:08:09 them on Amazon I was not able to test
00:08:08 00:08:11 the quality see like the center of
00:08:09 00:08:13 gravity balance it's on there it's all
00:08:11 00:08:15 screwed up so there's certain products
00:08:13 00:08:17 that are definitely better in the store
00:08:15 00:08:19 and that's why I think retail people I
00:08:17 00:08:21 say retails dime retails not dying
00:08:19 00:08:24 Walmart still grew one percent last year
00:08:21 00:08:26 and it they're gross like the amount
00:08:24 00:08:28 that they're worth that's a disgustingly
00:08:26 00:08:29 huge number so you know compared to all
00:08:28 00:08:31 the others Walmart's doing way better
00:08:29 00:08:32 but there's a lot of different stuff you
00:08:31 00:08:34 know retail versus online and you know
00:08:32 00:08:36 arbitrage everything that people are
00:08:34 00:08:38 doing you need to look at all of that so
00:08:36 00:08:40 to kind of relive this back into the
00:08:38 00:08:41 product specifically with something like
00:08:40 00:08:46 this but you can go ahead and look up
00:08:41 00:08:47 over here was a charcoal toothpaste you
00:08:46 00:08:49 guys can see everything that's going on
00:08:47 00:08:50 look and see if it's the best so
00:08:49 00:08:52 okay this is not the one it was like you
00:08:50 00:08:54 stik a brush okay it's a little bit
00:08:52 00:08:56 different now it's coming in a two and I
00:08:54 00:08:57 would assume the reason is because it's
00:08:56 00:08:59 cheaper maybe it's a little bit of a
00:08:57 00:09:00 different product but you get the point
00:08:59 00:09:03 so some stuff like this it was in one of
00:09:00 00:09:06 those little tubs okay like this look if
00:09:03 00:09:08 Amazon is selling it please why would
00:09:06 00:09:10 you go on and try and do this for 1995
00:09:08 00:09:12 look at what Amazon selling it for if
00:09:10 00:09:14 you can't beat this with two days
00:09:12 00:09:16 shipping you're gonna lose so if you're
00:09:14 00:09:19 getting this for 450 maybe this isn't
00:09:16 00:09:20 the best product to run and maybe one
00:09:19 00:09:21 person this is what's kind of
00:09:20 00:09:23 interesting about someone's gonna
00:09:21 00:09:25 comment saying either I've tried it or
00:09:23 00:09:27 I'm trying it did you look at these
00:09:25 00:09:28 variables okay if you tried it recently
00:09:27 00:09:30 did you look at these because this is
00:09:28 00:09:32 huge and there's so much more that goes
00:09:30 00:09:33 into product research like fills you
00:09:32 00:09:35 inside the new program with econ
00:09:33 00:09:36 remaster 2.0 you understand all the
00:09:35 00:09:38 stuff of picking products all the
00:09:36 00:09:40 variables and as well as movie in
00:09:38 00:09:41 between the test tank or excuse me the
00:09:40 00:09:43 wanna test into the test tank
00:09:41 00:09:44 understanding the series behind that in
00:09:43 00:09:46 the different layers and how we move
00:09:44 00:09:47 those products because you have to take
00:09:46 00:09:49 that very seriously what you're actually
00:09:47 00:09:50 going to test and doing the research so
00:09:49 00:09:53 by the way for the people inside of
00:09:50 00:09:55 there they get also to differ not one
00:09:53 00:09:58 but two different winning products every
00:09:55 00:09:59 single month not just the product okay
00:09:58 00:10:01 they get the supplier the price point
00:09:59 00:10:03 the ad the description Facebook ad
00:10:01 00:10:05 targeting examples and not necessarily
00:10:03 00:10:06 for the purpose of running it okay you
00:10:05 00:10:08 don't have to test it you should use
00:10:06 00:10:10 that as okay here's what I have to do
00:10:08 00:10:12 now let me go apply this to a thousand
00:10:10 00:10:14 other products okay understanding more
00:10:12 00:10:16 about that process you know very current
00:10:14 00:10:18 relative tactiks that are working right
00:10:16 00:10:20 now to identify those winning ads and
00:10:18 00:10:20 those winning products so there's a lot
00:10:20 00:10:22 more stuff with that if you guys aren't
00:10:20 00:10:23 inside of there by the way you I don't
00:10:22 00:10:24 even know what you're doing
00:10:23 00:10:26 check out the link down below is
00:10:24 00:10:28 literally badass we've had a lot of
00:10:26 00:10:30 people jump in every single person has
00:10:28 00:10:32 said the same thing like people saying
00:10:30 00:10:34 like unicorns are the best if you don't
00:10:32 00:10:37 know what unicorns and Facebook ads are
00:10:34 00:10:38 how they go together I don't even know
00:10:37 00:10:41 what why you're watching this right now
00:10:38 00:10:43 you need to learn that right now so with
00:10:41 00:10:45 that being said if you guys want more
00:10:43 00:10:47 stuff on like product research or maybe
00:10:45 00:10:48 making an add-on stuff like this because
00:10:47 00:10:50 you know we've toked about a lot of
00:10:48 00:10:52 stuff for over 400 videos now on the
00:10:50 00:10:54 channel I appreciate the support we're
00:10:52 00:10:56 actually getting close to the YouTube
00:10:54 00:10:58 plaque hit that subscribe button you
00:10:56 00:10:59 guys helped us out but let me know what
00:10:58 00:11:00 other type of content you want to see
00:10:59 00:11:01 what questions you have problems you
00:11:00 00:11:03 need solve I
00:11:01 00:11:05 more than happy to help you out to make
00:11:03 00:11:07 a video on it so if you enjoyed this one
00:11:05 00:11:09 be sure to drop like down below and as
00:11:07 00:11:11 always help me hit a hundred K again
00:11:09 00:11:12 it's free this is crazy thing it's free
00:11:11 00:11:14 it's right there
00:11:12 00:11:16 it's right there and it's right there so
00:11:14 00:11:20 with that being said I'll be seeing you
00:11:16 00:11:20 guys tomorrow in the next video peace

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