Why This Product Is FAILING (And Yours Might Too)
Published on: December 4 2022 by Hayden Bowles
Why This Product Is FAILING (And Yours Might Too)
Table of Contents
Why This Product Is FAILING (And Yours Might Too)
startTime | durationTime | text |
00:00:00 | 00:00:10 | why might your shop by product be |
00:00:04 | 00:00:11 | failing you know what is going on every |
00:00:10 | 00:00:13 | day and you come back at you with a |
00:00:11 | 00:00:15 | brand new video and in this one we're |
00:00:13 | 00:00:17 | gonna be toking about a little bit of |
00:00:15 | 00:00:19 | product research but a little bit about |
00:00:17 | 00:00:21 | trends the kind of a virality piece a |
00:00:19 | 00:00:22 | lot of the reason why you see certain |
00:00:21 | 00:00:24 | products like what I'm gonna be showing |
00:00:22 | 00:00:26 | you inside of here you actually already |
00:00:24 | 00:00:28 | saw it in the title or not the title the |
00:00:26 | 00:00:29 | thumbnail I'm gonna explain multiple |
00:00:28 | 00:00:31 | different products and kind of why you |
00:00:29 | 00:00:33 | see certain things have a run but not |
00:00:31 | 00:00:36 | just know something's trending why |
00:00:33 | 00:00:37 | things last longer than others why |
00:00:36 | 00:00:40 | certain trends only last maybe a month |
00:00:37 | 00:00:42 | six months and some actually seem to |
00:00:40 | 00:00:43 | continue on for example this is not in |
00:00:42 | 00:00:46 | the product space but you see it with |
00:00:43 | 00:00:48 | people all the time right a lot of times |
00:00:46 | 00:00:49 | in like the social media space wrapping |
00:00:48 | 00:00:52 | everything you know they come up and |
00:00:49 | 00:00:54 | then they fall off for example bad baby |
00:00:52 | 00:00:58 | Daniel bergoglio to catch me outside |
00:00:54 | 00:01:00 | girl she's making so much money right |
00:00:58 | 00:01:02 | now love her or hate her she's stayed |
00:01:00 | 00:01:04 | relevant then you have people like boom |
00:01:02 | 00:01:05 | gang where is he |
00:01:04 | 00:01:07 | like that that's the first time I've |
00:01:05 | 00:01:09 | said his name in like six months so |
00:01:07 | 00:01:11 | thinking about stuff like that it's very |
00:01:09 | 00:01:13 | similar to products to have I guess you |
00:01:11 | 00:01:15 | could call it a digital shelf life okay |
00:01:13 | 00:01:16 | I'm gonna go through tok a little bit |
00:01:15 | 00:01:18 | up a little bit about product research |
00:01:16 | 00:01:20 | why you should be choosing specific |
00:01:18 | 00:01:23 | products over other products as well as |
00:01:20 | 00:01:25 | how to see not only when that's gonna be |
00:01:23 | 00:01:27 | dying off and kind of seen a warning |
00:01:25 | 00:01:29 | sign so you can at least adjust but also |
00:01:27 | 00:01:31 | how to know if the product you're now |
00:01:29 | 00:01:33 | attempting to sell has already died |
00:01:31 | 00:01:34 | because a lot of people are trying to do |
00:01:33 | 00:01:36 | products they just don't really have |
00:01:34 | 00:01:36 | potential so we're gonna be toking |
00:01:36 | 00:01:38 | about in this video |
00:01:36 | 00:01:39 | i'ma throw up screenshot right here |
00:01:38 | 00:01:42 | which is a lot more effort for me and |
00:01:39 | 00:01:44 | editing boom this is the charcoal like |
00:01:42 | 00:01:46 | to the toothpaste thing you know it's |
00:01:44 | 00:01:47 | it's for whiter teeth okay I don't know |
00:01:46 | 00:01:49 | if dentists recommend it like in |
00:01:47 | 00:01:50 | marketing a lot of people were saying |
00:01:49 | 00:01:52 | like eight out of ten dentists recommend |
00:01:50 | 00:01:55 | it all this stuff you know it's like a |
00:01:52 | 00:01:56 | natural way to get whiter teeth so I'm |
00:01:55 | 00:01:58 | gonna go through and actually show you |
00:01:56 | 00:02:00 | this on both Amazon at how they express |
00:01:58 | 00:02:01 | a lot of people are selling this it's |
00:02:00 | 00:02:03 | kind of funny because this is something |
00:02:01 | 00:02:05 | that's been selling since back in 2015 I |
00:02:03 | 00:02:07 | know this because the main company that |
00:02:05 | 00:02:09 | was starting this directly reached out |
00:02:07 | 00:02:10 | to me when I used to own a bunch of |
00:02:09 | 00:02:13 | influencer pages and it's kind of cool |
00:02:10 | 00:02:15 | this is the first like bundle package |
00:02:13 | 00:02:17 | deal I ever sold for shoutouts so they |
00:02:15 | 00:02:20 | bought ten shoutouts on one of my |
00:02:17 | 00:02:21 | smallest pages for like 550 bucks or |
00:02:20 | 00:02:22 | something I remember that's when I was |
00:02:21 | 00:02:24 | first starting to make money I was like |
00:02:22 | 00:02:26 | you know just locked in a big deal you |
00:02:24 | 00:02:27 | know it's a good day so kind of funny to |
00:02:26 | 00:02:29 | see that this has been around for a |
00:02:27 | 00:02:32 | while it's definitely still making sales |
00:02:29 | 00:02:34 | like everything can make sales the |
00:02:32 | 00:02:35 | question is how much so let's notike out |
00:02:34 | 00:02:37 | of my computer I'm going to show you a |
00:02:35 | 00:02:39 | little bit of these variables behind |
00:02:37 | 00:02:40 | this specific product and how you can |
00:02:39 | 00:02:42 | kind of spot some things for whatever |
00:02:40 | 00:02:44 | you're doing already doing or want to do |
00:02:42 | 00:02:45 | alright so now that we're inside of here |
00:02:44 | 00:02:49 | as you can see we've gone ahead and |
00:02:45 | 00:02:50 | typed in charcoal toothpaste okay and it |
00:02:49 | 00:02:51 | gives you a lot of these different |
00:02:50 | 00:02:53 | things a lot of the stuff that people |
00:02:51 | 00:02:54 | are actually selling seems to be a |
00:02:53 | 00:02:56 | little bit more I don't wanna say like |
00:02:54 | 00:02:58 | personally related they're doing a lot |
00:02:56 | 00:03:00 | of stuff with personal influencers but |
00:02:58 | 00:03:02 | it's more so a lot of its branded so |
00:03:00 | 00:03:04 | this one right here is a very very |
00:03:02 | 00:03:06 | common one as you can see this right |
00:03:04 | 00:03:08 | here is selling for only two dollars and |
00:03:06 | 00:03:10 | 73 cents and it's kind of funny because |
00:03:08 | 00:03:12 | you can look at the price points of |
00:03:10 | 00:03:14 | products and see the history for example |
00:03:12 | 00:03:16 | this product used to be selling very |
00:03:14 | 00:03:18 | consistently for I believe like twenty |
00:03:16 | 00:03:19 | four ninety five now or do you know |
00:03:18 | 00:03:21 | whatever people want to price that but |
00:03:19 | 00:03:26 | in that range you get the idea now you |
00:03:21 | 00:03:27 | know it's a 1995 or 1995 and I've seen |
00:03:26 | 00:03:28 | it advertised for free plus shipping |
00:03:27 | 00:03:30 | where you pay eight bucks |
00:03:28 | 00:03:32 | so it really has dropped and you've seen |
00:03:30 | 00:03:33 | that some people try and jump up and |
00:03:32 | 00:03:36 | start it and it's not a bad thing to |
00:03:33 | 00:03:37 | necessarily test this you just have to |
00:03:36 | 00:03:39 | be aware of the price point you can sell |
00:03:37 | 00:03:41 | it at as well as the fact that that |
00:03:39 | 00:03:43 | probably should not be your only product |
00:03:41 | 00:03:44 | that your marketing so as you see here |
00:03:43 | 00:03:46 | this one's at eighteen hundred orders |
00:03:44 | 00:03:47 | this one's had twenty two hundred |
00:03:46 | 00:03:49 | fifteen hundred so there's a pretty good |
00:03:47 | 00:03:50 | amount on all these ones that are |
00:03:49 | 00:03:52 | similar right so these down here aren't |
00:03:50 | 00:03:54 | very much is it a different style it was |
00:03:52 | 00:03:55 | this one right here where they go |
00:03:54 | 00:03:56 | through they dip it there was some |
00:03:55 | 00:03:58 | really cool ads and the reason that I |
00:03:56 | 00:04:00 | believe this product took off it was |
00:03:58 | 00:04:02 | definitely part of it is there was some |
00:04:00 | 00:04:04 | very very good video ads so they're able |
00:04:02 | 00:04:05 | to leverage this on Instagram like |
00:04:04 | 00:04:07 | that's what they sent me when they were |
00:04:05 | 00:04:09 | paying and they're giving this to a lot |
00:04:07 | 00:04:10 | of personal brand influencers and |
00:04:09 | 00:04:12 | actually some of them were using it |
00:04:10 | 00:04:14 | which is part of what the video is these |
00:04:12 | 00:04:16 | famous or somewhat famous influencers |
00:04:14 | 00:04:18 | using the product right brushing their |
00:04:16 | 00:04:19 | teeth with it they make a video and then |
00:04:18 | 00:04:22 | the company uses that video in their |
00:04:19 | 00:04:23 | marketing so a big piece of just selling |
00:04:22 | 00:04:24 | products online is the ad that you're |
00:04:23 | 00:04:27 | using |
00:04:24 | 00:04:28 | that ad post ad copy ad set so a lot of |
00:04:27 | 00:04:30 | people tend to just focus on the product |
00:04:28 | 00:04:31 | just focus on the store just focus on |
00:04:30 | 00:04:33 | the marketing it's really the ad itself |
00:04:31 | 00:04:35 | and then obviously all the other pieces |
00:04:33 | 00:04:37 | as well so right here I mean just seeing |
00:04:35 | 00:04:40 | this right off the bat look at this why |
00:04:37 | 00:04:42 | use an activated charcoal this is right |
00:04:40 | 00:04:44 | here is what you can build off your |
00:04:42 | 00:04:46 | description for you can go through make |
00:04:44 | 00:04:47 | a key you know key feature list anything |
00:04:46 | 00:04:48 | you want to do and these are the ideas |
00:04:47 | 00:04:51 | of what you're going to be putting |
00:04:48 | 00:04:52 | inside of your ad copy as well as the ad |
00:04:51 | 00:04:54 | post itself if you're not using a video |
00:04:52 | 00:04:57 | so you know whitens your teeth prevents |
00:04:54 | 00:04:59 | Bob excuse me I'm not bald breath bad |
00:04:57 | 00:05:01 | breath removes plaque prevents harmful |
00:04:59 | 00:05:03 | bacteria growth all this different stuff |
00:05:01 | 00:05:05 | so you can see the dramatik differences |
00:05:03 | 00:05:07 | that they're using and I don't know |
00:05:05 | 00:05:08 | exactly how legit this is like picture |
00:05:07 | 00:05:10 | wise but you can see it's it's |
00:05:08 | 00:05:12 | difference so people are really liking |
00:05:10 | 00:05:13 | this they're buying it up and I'm sure |
00:05:12 | 00:05:15 | they're still making money they got |
00:05:13 | 00:05:17 | before and after that's theirs there's |
00:05:15 | 00:05:19 | no way that's real but okay you know |
00:05:17 | 00:05:20 | whatever they want you get the point so |
00:05:19 | 00:05:22 | you know using its you results in three |
00:05:20 | 00:05:24 | days so they had a lot of really good |
00:05:22 | 00:05:26 | ads as you can see even right here and |
00:05:24 | 00:05:28 | that's why it started doing well so a |
00:05:26 | 00:05:30 | lot of this stuff people need to realize |
00:05:28 | 00:05:32 | when the product price point starts |
00:05:30 | 00:05:34 | dropping that's when it's I don't want |
00:05:32 | 00:05:35 | to say screwed but that's when you you |
00:05:34 | 00:05:38 | want to look at the digital shelf-life |
00:05:35 | 00:05:40 | so I still kind of bandwagon and jump on |
00:05:38 | 00:05:42 | to certain products certain trends but |
00:05:40 | 00:05:45 | I'm very aware of what that price point |
00:05:42 | 00:05:47 | like maneuvering is because if a product |
00:05:45 | 00:05:48 | was selling for forty five and now |
00:05:47 | 00:05:50 | you've seen it everywhere for 25 I have |
00:05:48 | 00:05:52 | to come in there and I can't sell it at |
00:05:50 | 00:05:55 | forty five anywhere from 25 and up I |
00:05:52 | 00:05:56 | can't and I won't because I have to make |
00:05:55 | 00:06:00 | sure now my margin is enough to hit it |
00:05:56 | 00:06:01 | that 25 mark or ideally lower so you got |
00:06:00 | 00:06:02 | to think about that like this for an |
00:06:01 | 00:06:04 | example this is gonna cost you a total |
00:06:02 | 00:06:06 | of let's just call it actually let's |
00:06:04 | 00:06:09 | check with a packet here this is gonna |
00:06:06 | 00:06:12 | cost you maximum it seemed like 450 okay |
00:06:09 | 00:06:13 | so you know people are making margin |
00:06:12 | 00:06:16 | selling it for free plus shipping for |
00:06:13 | 00:06:17 | like 8 bucks 10 bucks 12 bucks 15 that |
00:06:16 | 00:06:19 | all day long I still see it on Instagram |
00:06:17 | 00:06:21 | so you just need to look at that and |
00:06:19 | 00:06:23 | understand the price point of it so when |
00:06:21 | 00:06:25 | you're trying to find a product you |
00:06:23 | 00:06:27 | should be looking at that see a little |
00:06:25 | 00:06:29 | bit this is the kind of a little I guess |
00:06:27 | 00:06:31 | drop of sauce if you will on product |
00:06:29 | 00:06:32 | research you guys need to be going |
00:06:31 | 00:06:35 | through and looking at that this one has |
00:06:32 | 00:06:37 | 6,000 available ok they've sold 1880 |
00:06:35 | 00:06:39 | once almost 1900 has |
00:06:37 | 00:06:40 | we're all very good radians it's a |
00:06:39 | 00:06:42 | little bit actually it's very good |
00:06:40 | 00:06:44 | surprise actually more of those aren't |
00:06:42 | 00:06:45 | converted into five-star but that's |
00:06:44 | 00:06:46 | definitely you know the right there they |
00:06:45 | 00:06:49 | have a ton of ads you can use you can |
00:06:46 | 00:06:51 | rip the stuff and I'm not saying go do |
00:06:49 | 00:06:52 | this product but understanding how this |
00:06:51 | 00:06:55 | process works there's a lot more behind |
00:06:52 | 00:06:56 | the research itself but learning all of |
00:06:55 | 00:06:58 | this stuff is going to really help you |
00:06:56 | 00:06:59 | because the worst thing you can do this |
00:06:58 | 00:07:01 | is what I do when I was starting is |
00:06:59 | 00:07:04 | marketing the wrong product and granted |
00:07:01 | 00:07:06 | I had no idea what I was doing marketing |
00:07:04 | 00:07:06 | wise when I was starting but I guarantee |
00:07:06 | 00:07:08 | you this |
00:07:06 | 00:07:11 | had I been doing the right product I |
00:07:08 | 00:07:12 | would have seen some sort of results so |
00:07:11 | 00:07:15 | you've got to make sure that you're |
00:07:12 | 00:07:16 | really honing in on that skill first to |
00:07:15 | 00:07:18 | understand what's a good product and a |
00:07:16 | 00:07:20 | lot of people end up just picking |
00:07:18 | 00:07:21 | something they like I don't go based on |
00:07:20 | 00:07:23 | gut reaction I want to see what's |
00:07:21 | 00:07:24 | already moving what's selling and kind |
00:07:23 | 00:07:27 | of take a look at that price point |
00:07:24 | 00:07:29 | variation see how long until it dips off |
00:07:27 | 00:07:31 | and you also have to think about this is |
00:07:29 | 00:07:33 | a little fun concept that I am I'm not |
00:07:31 | 00:07:34 | gonna go too in depth on because you |
00:07:33 | 00:07:35 | know there's there's certain layers of |
00:07:34 | 00:07:37 | this but essentially there's certain |
00:07:35 | 00:07:39 | products that are better sold online and |
00:07:37 | 00:07:42 | some products that are better sold in |
00:07:39 | 00:07:44 | store for example I don't think car |
00:07:42 | 00:07:46 | dealerships are ever gonna disappear for |
00:07:44 | 00:07:47 | me it's kind of funny I used obviously I |
00:07:46 | 00:07:49 | would go to car dealership I bought my |
00:07:47 | 00:07:51 | car in Miami for without having ever |
00:07:49 | 00:07:53 | seen it or test driving it but whatever |
00:07:51 | 00:07:55 | you know a lot of people don't want to |
00:07:53 | 00:07:57 | just buy cars online there's certain |
00:07:55 | 00:07:59 | products you want to test in the store |
00:07:57 | 00:08:01 | for example on my balcony I have two |
00:07:59 | 00:08:03 | different hammocks both of them suck if |
00:08:01 | 00:08:04 | you ever come over and use them good |
00:08:03 | 00:08:06 | luck you're not gonna be on it for very |
00:08:04 | 00:08:08 | long because it's not that fun I bought |
00:08:06 | 00:08:09 | them on Amazon I was not able to test |
00:08:08 | 00:08:11 | the quality see like the center of |
00:08:09 | 00:08:13 | gravity balance it's on there it's all |
00:08:11 | 00:08:15 | screwed up so there's certain products |
00:08:13 | 00:08:17 | that are definitely better in the store |
00:08:15 | 00:08:19 | and that's why I think retail people I |
00:08:17 | 00:08:21 | say retails dime retails not dying |
00:08:19 | 00:08:24 | Walmart still grew one percent last year |
00:08:21 | 00:08:26 | and it they're gross like the amount |
00:08:24 | 00:08:28 | that they're worth that's a disgustingly |
00:08:26 | 00:08:29 | huge number so you know compared to all |
00:08:28 | 00:08:31 | the others Walmart's doing way better |
00:08:29 | 00:08:32 | but there's a lot of different stuff you |
00:08:31 | 00:08:34 | know retail versus online and you know |
00:08:32 | 00:08:36 | arbitrage everything that people are |
00:08:34 | 00:08:38 | doing you need to look at all of that so |
00:08:36 | 00:08:40 | to kind of relive this back into the |
00:08:38 | 00:08:41 | product specifically with something like |
00:08:40 | 00:08:46 | this but you can go ahead and look up |
00:08:41 | 00:08:47 | over here was a charcoal toothpaste you |
00:08:46 | 00:08:49 | guys can see everything that's going on |
00:08:47 | 00:08:50 | look and see if it's the best so |
00:08:49 | 00:08:52 | okay this is not the one it was like you |
00:08:50 | 00:08:54 | stik a brush okay it's a little bit |
00:08:52 | 00:08:56 | different now it's coming in a two and I |
00:08:54 | 00:08:57 | would assume the reason is because it's |
00:08:56 | 00:08:59 | cheaper maybe it's a little bit of a |
00:08:57 | 00:09:00 | different product but you get the point |
00:08:59 | 00:09:03 | so some stuff like this it was in one of |
00:09:00 | 00:09:06 | those little tubs okay like this look if |
00:09:03 | 00:09:08 | Amazon is selling it please why would |
00:09:06 | 00:09:10 | you go on and try and do this for 1995 |
00:09:08 | 00:09:12 | look at what Amazon selling it for if |
00:09:10 | 00:09:14 | you can't beat this with two days |
00:09:12 | 00:09:16 | shipping you're gonna lose so if you're |
00:09:14 | 00:09:19 | getting this for 450 maybe this isn't |
00:09:16 | 00:09:20 | the best product to run and maybe one |
00:09:19 | 00:09:21 | person this is what's kind of |
00:09:20 | 00:09:23 | interesting about someone's gonna |
00:09:21 | 00:09:25 | comment saying either I've tried it or |
00:09:23 | 00:09:27 | I'm trying it did you look at these |
00:09:25 | 00:09:28 | variables okay if you tried it recently |
00:09:27 | 00:09:30 | did you look at these because this is |
00:09:28 | 00:09:32 | huge and there's so much more that goes |
00:09:30 | 00:09:33 | into product research like fills you |
00:09:32 | 00:09:35 | inside the new program with econ |
00:09:33 | 00:09:36 | remaster 2.0 you understand all the |
00:09:35 | 00:09:38 | stuff of picking products all the |
00:09:36 | 00:09:40 | variables and as well as movie in |
00:09:38 | 00:09:41 | between the test tank or excuse me the |
00:09:40 | 00:09:43 | wanna test into the test tank |
00:09:41 | 00:09:44 | understanding the series behind that in |
00:09:43 | 00:09:46 | the different layers and how we move |
00:09:44 | 00:09:47 | those products because you have to take |
00:09:46 | 00:09:49 | that very seriously what you're actually |
00:09:47 | 00:09:50 | going to test and doing the research so |
00:09:49 | 00:09:53 | by the way for the people inside of |
00:09:50 | 00:09:55 | there they get also to differ not one |
00:09:53 | 00:09:58 | but two different winning products every |
00:09:55 | 00:09:59 | single month not just the product okay |
00:09:58 | 00:10:01 | they get the supplier the price point |
00:09:59 | 00:10:03 | the ad the description Facebook ad |
00:10:01 | 00:10:05 | targeting examples and not necessarily |
00:10:03 | 00:10:06 | for the purpose of running it okay you |
00:10:05 | 00:10:08 | don't have to test it you should use |
00:10:06 | 00:10:10 | that as okay here's what I have to do |
00:10:08 | 00:10:12 | now let me go apply this to a thousand |
00:10:10 | 00:10:14 | other products okay understanding more |
00:10:12 | 00:10:16 | about that process you know very current |
00:10:14 | 00:10:18 | relative tactiks that are working right |
00:10:16 | 00:10:20 | now to identify those winning ads and |
00:10:18 | 00:10:20 | those winning products so there's a lot |
00:10:20 | 00:10:22 | more stuff with that if you guys aren't |
00:10:20 | 00:10:23 | inside of there by the way you I don't |
00:10:22 | 00:10:24 | even know what you're doing |
00:10:23 | 00:10:26 | check out the link down below is |
00:10:24 | 00:10:28 | literally badass we've had a lot of |
00:10:26 | 00:10:30 | people jump in every single person has |
00:10:28 | 00:10:32 | said the same thing like people saying |
00:10:30 | 00:10:34 | like unicorns are the best if you don't |
00:10:32 | 00:10:37 | know what unicorns and Facebook ads are |
00:10:34 | 00:10:38 | how they go together I don't even know |
00:10:37 | 00:10:41 | what why you're watching this right now |
00:10:38 | 00:10:43 | you need to learn that right now so with |
00:10:41 | 00:10:45 | that being said if you guys want more |
00:10:43 | 00:10:47 | stuff on like product research or maybe |
00:10:45 | 00:10:48 | making an add-on stuff like this because |
00:10:47 | 00:10:50 | you know we've toked about a lot of |
00:10:48 | 00:10:52 | stuff for over 400 videos now on the |
00:10:50 | 00:10:54 | channel I appreciate the support we're |
00:10:52 | 00:10:56 | actually getting close to the YouTube |
00:10:54 | 00:10:58 | plaque hit that subscribe button you |
00:10:56 | 00:10:59 | guys helped us out but let me know what |
00:10:58 | 00:11:00 | other type of content you want to see |
00:10:59 | 00:11:01 | what questions you have problems you |
00:11:00 | 00:11:03 | need solve I |
00:11:01 | 00:11:05 | more than happy to help you out to make |
00:11:03 | 00:11:07 | a video on it so if you enjoyed this one |
00:11:05 | 00:11:09 | be sure to drop like down below and as |
00:11:07 | 00:11:11 | always help me hit a hundred K again |
00:11:09 | 00:11:12 | it's free this is crazy thing it's free |
00:11:11 | 00:11:14 | it's right there |
00:11:12 | 00:11:16 | it's right there and it's right there so |
00:11:14 | 00:11:20 | with that being said I'll be seeing you |
00:11:16 | 00:11:20 | guys tomorrow in the next video peace |