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Why You NEED Smart Campaigns In 2022 | Shopify Google Ads Tutorial

Published on: December 6 2022 by Shri Kanase

Why You NEED Smart Campaigns In 2022 | Shopify Google Ads Tutorial

Why You NEED Smart Campaigns In 2022 | Shopify Google Ads Tutorial

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00:00:00 00:00:04 yo what is going on everybody shri
00:00:02 00:00:07 khanasi here so exactly why you need
00:00:04 00:00:10 smart shopping campaigns or just smart
00:00:07 00:00:13 campaigns in general with google ads
00:00:10 00:00:15 starting 2022 and onwards now this year
00:00:13 00:00:17 so far has been an absolutely insane
00:00:15 00:00:20 year from going to being basically
00:00:17 00:00:22 confined in our home so now being able
00:00:20 00:00:24 to go outdoors and the changing buying
00:00:22 00:00:26 ratio even we have pretty much seen it
00:00:24 00:00:28 all and the same goes when it comes to
00:00:26 00:00:30 actually running google ads campaigns
00:00:28 00:00:33 because personally for a large portion
00:00:30 00:00:34 of 2021 i have been personally testing
00:00:33 00:00:36 around with a lot of different bidding
00:00:34 00:00:39 strategies i've tried out different
00:00:36 00:00:41 campaign types and after a lot of i'd
00:00:39 00:00:43 spend a lot of analysis i came to
00:00:41 00:00:45 finally realize that there is one
00:00:43 00:00:48 specific campaign type which is
00:00:45 00:00:50 outperforming consistently for the past
00:00:48 00:00:51 few months compared to the other
00:00:50 00:00:53 campaign times now this
00:00:51 00:00:55 was a big shocker for me because
00:00:53 00:00:57 previously i would not really have paid
00:00:55 00:00:59 much attention to this campaign time
00:00:57 00:01:02 which is of course smart campaigns but
00:00:59 00:01:04 recently in the last portion of 2021
00:01:02 00:01:06 i've started to notike smart shopping
00:01:04 00:01:08 campaigns start to really take off with
00:01:06 00:01:10 the results with the roads and so forth
00:01:08 00:01:12 so it seems to me that it is finally
00:01:10 00:01:14 time to kind of move on from doing other
00:01:12 00:01:16 kinds of campaigns to doing mostly smart
00:01:14 00:01:17 campaigns but it's not as easy as just
00:01:16 00:01:19 starting a smart campaign and just
00:01:17 00:01:20 waiting for results to come in there's a
00:01:19 00:01:22 lot of things you need to understand
00:01:20 00:01:24 which we'll be covering in this video
00:01:22 00:01:26 but let's just get right into it first
00:01:24 00:01:28 thing you'll have to do in order to find
00:01:26 00:01:30 any type of success with smart campaigns
00:01:28 00:01:32 however is to destroy that like button
00:01:30 00:01:34 until it turns blue and subscribe if
00:01:32 00:01:35 this is the first time you're watching
00:01:34 00:01:38 one of my videos while clicking that
00:01:35 00:01:39 bell notification i post amazing videos
00:01:38 00:01:41 just like these ones every single week
00:01:39 00:01:44 okay hopefully you have done all of
00:01:41 00:01:46 those things but exactly why smart
00:01:44 00:01:48 campaigns in 2022 and onwards before we
00:01:46 00:01:50 even tok about that i want to take you
00:01:48 00:01:52 guys over into some of my own ad
00:01:50 00:01:54 accounts as well as my clients ad
00:01:52 00:01:56 accounts to go over exactly the results
00:01:54 00:01:58 we're seeing on my end when it comes to
00:01:56 00:02:00 google ads smart campaigns by the way
00:01:58 00:02:02 when i say my clients accounts i mean
00:02:00 00:02:04 the clients under my google as a
00:02:02 00:02:06 marketing agency your marketing if
00:02:04 00:02:08 you're doing over 30k per month in sales
00:02:06 00:02:10 just go ahead and go onto my website at
00:02:08 00:02:12 euromarketing.com and book a call to see
00:02:10 00:02:14 if we can work together but here is one
00:02:12 00:02:16 of my students accounts actually with
00:02:14 00:02:18 the same strategies i use on my clients
00:02:16 00:02:20 account but this student account right
00:02:18 00:02:22 here when i'm recording this video it's
00:02:20 00:02:24 currently november 17th but so far
00:02:22 00:02:27 within the last 14 days we're seeing
00:02:24 00:02:28 that this account is doing a 25x roast
00:02:27 00:02:30 with smart campaigns and these two right
00:02:28 00:02:32 here which i have chosen are both smart
00:02:30 00:02:34 campaigns this one right here is also a
00:02:32 00:02:35 smart campaign but for an individual
00:02:34 00:02:38 product but this one right over here is
00:02:35 00:02:39 actually a manual cpc with enhanced cpc
00:02:38 00:02:41 checked kind of campaign but as you can
00:02:39 00:02:43 see right here maximus conversion value
00:02:41 00:02:45 t rows these are the smart shopping
00:02:43 00:02:48 campaigns going on right over here both
00:02:45 00:02:50 with absolutely insane results one at 25
00:02:48 00:02:52 x row as the other one at 10x roads and
00:02:50 00:02:55 that took consistently because if we
00:02:52 00:02:57 look at the last 30 days we can see that
00:02:55 00:02:59 this one right here at the top was 18.86
00:02:57 00:03:01 robots so in the last 14 days it
00:02:59 00:03:04 actually increased this one too it was
00:03:01 00:03:05 at 8.79 roads and there is nothing
00:03:04 00:03:07 really crazy going on with this ad
00:03:05 00:03:09 account as well moving on to another ad
00:03:07 00:03:11 account this is full on my clients
00:03:09 00:03:13 addicon right over here we're doing
00:03:11 00:03:15 mostly smart shopping campaigns as well
00:03:13 00:03:19 as you can see they're a high tiket
00:03:15 00:03:21 store but their average roads is a 19.41
00:03:19 00:03:23 this 94x robots is actually a branded
00:03:21 00:03:24 search campaign which i always tok
00:03:23 00:03:26 about on my youtube channel also in my
00:03:24 00:03:30 google as mastery course which you can
00:03:26 00:03:32 get at g adsmastery.com but again smart
00:03:30 00:03:34 shopping campaign out performing
00:03:32 00:03:35 everything else absolutely insane and
00:03:34 00:03:37 we're going to tok about exactly why
00:03:35 00:03:39 smart shopping cabinets might be a
00:03:37 00:03:41 better option right now in 2022 and
00:03:39 00:03:43 onwards but another ad account so three
00:03:41 00:03:45 ad accounts total this is my own ad
00:03:43 00:03:46 account right over here as you can see
00:03:45 00:03:49 smart shopping campaign running at a
00:03:46 00:03:51 4.61 robots this is a brand new smart
00:03:49 00:03:52 shopping camp and i just released this
00:03:51 00:03:54 one right above a branded search
00:03:52 00:03:56 campaign and the one above that is
00:03:54 00:03:58 actually a pac campaign if you're not
00:03:56 00:04:00 sure what pacs are again my youtube
00:03:58 00:04:02 channel or my google as a matter but
00:04:00 00:04:04 only two sales there so not really big
00:04:02 00:04:05 chunks of data we can look at but
00:04:04 00:04:08 nonetheless for this smart chopping
00:04:05 00:04:10 campaign right over here a 4.61 robot so
00:04:08 00:04:12 doing absolutely amazing and crushing it
00:04:10 00:04:14 very very profitable but now that we
00:04:12 00:04:15 looked over the results exactly why do
00:04:14 00:04:18 you need to start using smart shopping
00:04:15 00:04:20 campaigns and how do you go about doing
00:04:18 00:04:22 it exactly before we can tok about that
00:04:20 00:04:25 let's really get the fundamentals out of
00:04:22 00:04:27 the which is the basis of data and the
00:04:25 00:04:29 algorithm itself exactly why is this
00:04:27 00:04:31 even happening why am i consistently
00:04:29 00:04:33 seeing smart shopping campaigns
00:04:31 00:04:35 outperform everything else out there
00:04:33 00:04:37 even standard shopping campaigns so i
00:04:35 00:04:39 personally believe this is a bigger
00:04:37 00:04:41 change not just on the ad level side or
00:04:39 00:04:43 the campaign side but on google ads as a
00:04:41 00:04:45 whole and that's simply because within
00:04:43 00:04:47 the past few months we have been seeing
00:04:45 00:04:50 a lot of different changes going on with
00:04:47 00:04:51 google ads that are driving google ads
00:04:50 00:04:53 more towards database stuff and
00:04:51 00:04:55 algorithm-based stuff for instance i
00:04:53 00:04:57 released a video in november of 2021
00:04:55 00:04:58 which toked about google ads
00:04:57 00:05:00 performance max campaigns the link
00:04:58 00:05:02 should have popped up in the top right
00:05:00 00:05:04 for you to check out but that was also
00:05:02 00:05:06 another new change google brought in
00:05:04 00:05:08 which kind of helps you conduct more
00:05:06 00:05:10 data-based and algorithm-based campaigns
00:05:08 00:05:12 because google maps performance
00:05:10 00:05:15 campaigns is literally smart shopping
00:05:12 00:05:16 campus on steroids because there's a lot
00:05:15 00:05:18 of extra benefits that you get with a
00:05:16 00:05:20 google ads performance max campaign same
00:05:18 00:05:21 thing with the smart bidding
00:05:20 00:05:24 improvements google has been
00:05:21 00:05:25 consistently doing updates and changes
00:05:24 00:05:27 to their algorithm but some of the main
00:05:25 00:05:28 ones include the smart bidding
00:05:27 00:05:32 improvements mainly done with the
00:05:28 00:05:33 seasonality aspect of products so if you
00:05:32 00:05:35 have a lot of products where it's
00:05:33 00:05:37 basically seasonal products what happens
00:05:35 00:05:40 now with google is it automatikally
00:05:37 00:05:42 adjusts your bids and the kinds of
00:05:40 00:05:44 auctions that you win based on the
00:05:42 00:05:46 seasonality attribute of that product so
00:05:44 00:05:48 if it detects that there's overall
00:05:46 00:05:50 decreasing search volume for a given
00:05:48 00:05:52 product it's going to automatikally
00:05:50 00:05:54 start bidding less and less and start
00:05:52 00:05:55 trying to win lesser amounts of auctions
00:05:54 00:05:57 for you just so that you don't end up
00:05:55 00:05:59 losing a lot of money because during
00:05:57 00:06:01 that time period when it takes a dip
00:05:59 00:06:03 downwards when the season ends there's a
00:06:01 00:06:05 lot of search intent but very little
00:06:03 00:06:07 buying intent so seasonality based
00:06:05 00:06:09 improvements in addition attribution
00:06:07 00:06:11 models one of the newest attribution
00:06:09 00:06:12 models google actually added is the data
00:06:11 00:06:14 driven model which i have personally
00:06:12 00:06:16 been using i really don't recommend it
00:06:14 00:06:18 but that's the story for another video
00:06:16 00:06:20 so these are the database changes google
00:06:18 00:06:23 ads has been consistently adding
00:06:20 00:06:25 improving changing so google is taking
00:06:23 00:06:27 its entire platform towards the data
00:06:25 00:06:29 driven side towards the algorithm-based
00:06:27 00:06:31 side so how do you exactly cope with
00:06:29 00:06:33 this and exactly what should be done
00:06:31 00:06:35 before again toking about that we need
00:06:33 00:06:36 to tok about the overall performance i
00:06:35 00:06:38 have been seeing when it comes to
00:06:36 00:06:40 overall shopping or even search so the
00:06:38 00:06:42 reason why i don't recommend so much
00:06:40 00:06:44 standard shopping cabinets anymore
00:06:42 00:06:46 compared to smart shopping is because
00:06:44 00:06:47 with standard shopping if you're using
00:06:46 00:06:49 only standard shopping right now you're
00:06:47 00:06:51 going to find yourself struggling to
00:06:49 00:06:53 survive exactly what does this mean does
00:06:51 00:06:56 this mean it is the end of standard
00:06:53 00:06:57 shopping no that is far from the truth
00:06:56 00:07:00 but that definitely means that you need
00:06:57 00:07:02 to now have standard shopping as well as
00:07:00 00:07:04 smart shopping in place in order to
00:07:02 00:07:06 really get the best bang for your buck
00:07:04 00:07:07 simply because if you have a general
00:07:06 00:07:10 store and you run just smarter shopping
00:07:07 00:07:12 campaigns google is having much harder
00:07:10 00:07:13 time really finding those winning
00:07:12 00:07:15 products really finding those right bits
00:07:13 00:07:17 for your products especially if you do
00:07:15 00:07:19 something like maximize clicks which is
00:07:17 00:07:21 again what i recommend so just having
00:07:19 00:07:23 standard shopping is not really ideal in
00:07:21 00:07:25 2022 and onwards and there's a lot of
00:07:23 00:07:26 other factors including just smart
00:07:25 00:07:28 shopping campaigns or the database
00:07:26 00:07:30 changes one of them includes increase in
00:07:28 00:07:32 competition i don't know about you but
00:07:30 00:07:34 personally i've had a lot of copycats
00:07:32 00:07:36 come in and literally steal my entire
00:07:34 00:07:38 descriptions steal my entire titles and
00:07:36 00:07:40 little do they know that it is not so
00:07:38 00:07:42 easy to find success with google ads
00:07:40 00:07:44 plus they're risking getting their
00:07:42 00:07:46 accounts banned by me because yes i do
00:07:44 00:07:48 go after these copycats consistently and
00:07:46 00:07:50 it really ruins the entire atmosphere
00:07:48 00:07:52 for all the advertisers or others
00:07:50 00:07:54 because if you think copying another
00:07:52 00:07:56 store and finding success that way is
00:07:54 00:07:57 the way to go with google ads then you
00:07:56 00:08:00 should not be even doing business or
00:07:57 00:08:02 drop shipping at all simply because it's
00:08:00 00:08:03 not that easy and morally that is not
00:08:02 00:08:04 correct thing to do but again you can't
00:08:03 00:08:07 really deal with these people who have
00:08:04 00:08:08 very low morals or don't even care and
00:08:07 00:08:10 just want to earn money in any way shape
00:08:08 00:08:12 or form but that is increasing the
00:08:10 00:08:14 overall competition and the people that
00:08:12 00:08:15 are doing it the right way meaning
00:08:14 00:08:17 writing original descriptions finding
00:08:15 00:08:19 original products and so forth they are
00:08:17 00:08:21 also coming into the market and
00:08:19 00:08:23 increasing the competition and this is
00:08:21 00:08:25 all really causing a big change with
00:08:23 00:08:27 standard shopping performance in
00:08:25 00:08:29 addition seasonality unexpected events
00:08:27 00:08:31 like what we saw happen in 2020 all of
00:08:29 00:08:33 these things take a big cause a big
00:08:31 00:08:35 impact on standard shopping because a
00:08:33 00:08:36 standard shopping camp and it's really
00:08:35 00:08:38 going to work with the bid you supply to
00:08:36 00:08:40 it it does not have its own brain it's
00:08:38 00:08:41 going to find it difficult to really
00:08:40 00:08:43 cope with these changes right over here
00:08:41 00:08:45 so that's where really smart shopping
00:08:43 00:08:47 campaigns come in and really take a
00:08:45 00:08:49 large market share and really perform
00:08:47 00:08:50 the best so when it comes to smart
00:08:49 00:08:52 shopping campaigns here's what you need
00:08:50 00:08:54 to understand for me personally i
00:08:52 00:08:56 believe a smart shopping cabin is a
00:08:54 00:08:58 campaign which brings profits on
00:08:56 00:09:00 autopilots now again it is not as easy
00:08:58 00:09:02 as just simply running it and then just
00:09:00 00:09:03 letting it run in the background there's
00:09:02 00:09:05 a lot of things you need to make sure
00:09:03 00:09:07 that are in place you need to first have
00:09:05 00:09:08 data with your ad account and if you're
00:09:07 00:09:11 not really sure again how to do all of
00:09:08 00:09:13 this and you are doing 30 000 or more in
00:09:11 00:09:15 sales per month go on my website at
00:09:13 00:09:17 yourmarketing.com book a call with my
00:09:15 00:09:19 team to see if i can personally run your
00:09:17 00:09:21 ads for you but after you get to this
00:09:19 00:09:23 level where you are able to run smart
00:09:21 00:09:25 shopping cabinets profitably you need to
00:09:23 00:09:27 understand that this campaign type is
00:09:25 00:09:29 fully automated you have literally zero
00:09:27 00:09:31 control over your bids you have zero
00:09:29 00:09:32 control over your keywords so you need
00:09:31 00:09:33 to supply the right kind of settings you
00:09:32 00:09:35 need to supply the right kind of
00:09:33 00:09:37 products to these smart shopping
00:09:35 00:09:38 campaigns in order for them to start
00:09:37 00:09:40 performing where you want them to
00:09:38 00:09:42 perform then this is because a smart
00:09:40 00:09:44 shopping camp and utilizes both shopping
00:09:42 00:09:46 ads as well as search ads if you have
00:09:44 00:09:48 ever tried to create a smart shopping
00:09:46 00:09:49 camp and you know that right after you
00:09:48 00:09:51 set up the basic settings on the first
00:09:49 00:09:53 page right on the second page it asks
00:09:51 00:09:56 you to insert any types of images that
00:09:53 00:09:58 are ideal for your brand a specific
00:09:56 00:10:00 headline a description for your brand
00:09:58 00:10:01 and so forth those are search ads which
00:10:00 00:10:04 your smart shopping cabin utilizes as
00:10:01 00:10:06 well and those search ads actually act
00:10:04 00:10:08 as branded search ads so it's kind of an
00:10:06 00:10:10 addition to the branded search cabinet
00:10:08 00:10:11 you set up but because of the automation
00:10:10 00:10:13 you really need to make sure that your
00:10:11 00:10:15 ad account number one has data number
00:10:13 00:10:17 two the right kinds of settings when it
00:10:15 00:10:18 comes to smart campaigns as a whole but
00:10:17 00:10:19 once you have all of those things then
00:10:18 00:10:21 you need to have the right strategies
00:10:19 00:10:22 when it comes to the smart campaigns
00:10:21 00:10:24 meaning the right to row as the right
00:10:22 00:10:26 kinds of products because if you just
00:10:24 00:10:27 end up putting all of your products
00:10:26 00:10:29 within the smart shopping campaigns it
00:10:27 00:10:31 is not really going to be the right way
00:10:29 00:10:33 to go and you're going to really have
00:10:31 00:10:34 minimal results when it comes to smart
00:10:33 00:10:36 shopping habits but again if you want to
00:10:34 00:10:38 achieve the kinds of results i just
00:10:36 00:10:40 showed you where it's 20x roast 19x
00:10:38 00:10:42 roast 5x robots and that too
00:10:40 00:10:43 consistently you will need to make sure
00:10:42 00:10:44 again you're following my strategies
00:10:43 00:10:46 which i'm not really going to go over in
00:10:44 00:10:47 this video because this video is all
00:10:46 00:10:49 about exactly why you should be
00:10:47 00:10:51 utilizing more smart shopping campaigns
00:10:49 00:10:52 based on the data but also you need to
00:10:51 00:10:54 supply the right kind of data to the
00:10:52 00:10:56 smart campaign in order for it to work
00:10:54 00:10:58 but that is pretty much it for this
00:10:56 00:10:59 video again if you're at that level
00:10:58 00:11:02 where you can have somebody else handle
00:10:59 00:11:04 your google ads for you preferably 30k
00:11:02 00:11:07 or more per month go ahead and go onto
00:11:04 00:11:09 my website at euromarketing.com to book
00:11:07 00:11:10 a call with my team alternatively if you
00:11:09 00:11:13 want to run your ads by yourself you can
00:11:10 00:11:15 get my google as master course at g
00:11:13 00:11:17 gsmastery.com but if you find any type
00:11:15 00:11:19 of value in this video destroy that like
00:11:17 00:11:22 button and destroy that subscribe button
00:11:19 00:11:22 and i'll see you guys next time

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