Why You NEED Smart Campaigns In 2022 | Shopify Google Ads Tutorial

Published on: December 6 2022 by Shri Kanase

Why You NEED Smart Campaigns In 2022 | Shopify Google Ads Tutorial

Why You NEED Smart Campaigns In 2022 | Shopify Google Ads Tutorial

Why You NEED Smart Campaigns In 2022 | Shopify Google Ads Tutorial

startTime	durationTime	text
00:00:00	00:00:04	yo what is going on everybody shri
00:00:02	00:00:07	khanasi here so exactly why you need
00:00:04	00:00:10	smart shopping campaigns or just smart
00:00:07	00:00:13	campaigns in general with google ads
00:00:10	00:00:15	starting 2022 and onwards now this year
00:00:13	00:00:17	so far has been an absolutely insane
00:00:15	00:00:20	year from going to being basically
00:00:17	00:00:22	confined in our home so now being able
00:00:20	00:00:24	to go outdoors and the changing buying
00:00:22	00:00:26	ratio even we have pretty much seen it
00:00:24	00:00:28	all and the same goes when it comes to
00:00:26	00:00:30	actually running google ads campaigns
00:00:28	00:00:33	because personally for a large portion
00:00:30	00:00:34	of 2021 i have been personally testing
00:00:33	00:00:36	around with a lot of different bidding
00:00:34	00:00:39	strategies i've tried out different
00:00:36	00:00:41	campaign types and after a lot of i'd
00:00:39	00:00:43	spend a lot of analysis i came to
00:00:41	00:00:45	finally realize that there is one
00:00:43	00:00:48	specific campaign type which is
00:00:45	00:00:50	outperforming consistently for the past
00:00:48	00:00:51	few months compared to the other
00:00:50	00:00:53	campaign times now this
00:00:51	00:00:55	was a big shocker for me because
00:00:53	00:00:57	previously i would not really have paid
00:00:55	00:00:59	much attention to this campaign time
00:00:57	00:01:02	which is of course smart campaigns but
00:00:59	00:01:04	recently in the last portion of 2021
00:01:02	00:01:06	i've started to notike smart shopping
00:01:04	00:01:08	campaigns start to really take off with
00:01:06	00:01:10	the results with the roads and so forth
00:01:08	00:01:12	so it seems to me that it is finally
00:01:10	00:01:14	time to kind of move on from doing other
00:01:12	00:01:16	kinds of campaigns to doing mostly smart
00:01:14	00:01:17	campaigns but it's not as easy as just
00:01:16	00:01:19	starting a smart campaign and just
00:01:17	00:01:20	waiting for results to come in there's a
00:01:19	00:01:22	lot of things you need to understand
00:01:20	00:01:24	which we'll be covering in this video
00:01:22	00:01:26	but let's just get right into it first
00:01:24	00:01:28	thing you'll have to do in order to find
00:01:26	00:01:30	any type of success with smart campaigns
00:01:28	00:01:32	however is to destroy that like button
00:01:30	00:01:34	until it turns blue and subscribe if
00:01:32	00:01:35	this is the first time you're watching
00:01:34	00:01:38	one of my videos while clicking that
00:01:35	00:01:39	bell notification i post amazing videos
00:01:38	00:01:41	just like these ones every single week
00:01:39	00:01:44	okay hopefully you have done all of
00:01:41	00:01:46	those things but exactly why smart
00:01:44	00:01:48	campaigns in 2022 and onwards before we
00:01:46	00:01:50	even tok about that i want to take you
00:01:48	00:01:52	guys over into some of my own ad
00:01:50	00:01:54	accounts as well as my clients ad
00:01:52	00:01:56	accounts to go over exactly the results
00:01:54	00:01:58	we're seeing on my end when it comes to
00:01:56	00:02:00	google ads smart campaigns by the way
00:01:58	00:02:02	when i say my clients accounts i mean
00:02:00	00:02:04	the clients under my google as a
00:02:02	00:02:06	marketing agency your marketing if
00:02:04	00:02:08	you're doing over 30k per month in sales
00:02:06	00:02:10	just go ahead and go onto my website at
00:02:08	00:02:12	euromarketing.com and book a call to see
00:02:10	00:02:14	if we can work together but here is one
00:02:12	00:02:16	of my students accounts actually with
00:02:14	00:02:18	the same strategies i use on my clients
00:02:16	00:02:20	account but this student account right
00:02:18	00:02:22	here when i'm recording this video it's
00:02:20	00:02:24	currently november 17th but so far
00:02:22	00:02:27	within the last 14 days we're seeing
00:02:24	00:02:28	that this account is doing a 25x roast
00:02:27	00:02:30	with smart campaigns and these two right
00:02:28	00:02:32	here which i have chosen are both smart
00:02:30	00:02:34	campaigns this one right here is also a
00:02:32	00:02:35	smart campaign but for an individual
00:02:34	00:02:38	product but this one right over here is
00:02:35	00:02:39	actually a manual cpc with enhanced cpc
00:02:38	00:02:41	checked kind of campaign but as you can
00:02:39	00:02:43	see right here maximus conversion value
00:02:41	00:02:45	t rows these are the smart shopping
00:02:43	00:02:48	campaigns going on right over here both
00:02:45	00:02:50	with absolutely insane results one at 25
00:02:48	00:02:52	x row as the other one at 10x roads and
00:02:50	00:02:55	that took consistently because if we
00:02:52	00:02:57	look at the last 30 days we can see that
00:02:55	00:02:59	this one right here at the top was 18.86
00:02:57	00:03:01	robots so in the last 14 days it
00:02:59	00:03:04	actually increased this one too it was
00:03:01	00:03:05	at 8.79 roads and there is nothing
00:03:04	00:03:07	really crazy going on with this ad
00:03:05	00:03:09	account as well moving on to another ad
00:03:07	00:03:11	account this is full on my clients
00:03:09	00:03:13	addicon right over here we're doing
00:03:11	00:03:15	mostly smart shopping campaigns as well
00:03:13	00:03:19	as you can see they're a high tiket
00:03:15	00:03:21	store but their average roads is a 19.41
00:03:19	00:03:23	this 94x robots is actually a branded
00:03:21	00:03:24	search campaign which i always tok
00:03:23	00:03:26	about on my youtube channel also in my
00:03:24	00:03:30	google as mastery course which you can
00:03:26	00:03:32	get at g adsmastery.com but again smart
00:03:30	00:03:34	shopping campaign out performing
00:03:32	00:03:35	everything else absolutely insane and
00:03:34	00:03:37	we're going to tok about exactly why
00:03:35	00:03:39	smart shopping cabinets might be a
00:03:37	00:03:41	better option right now in 2022 and
00:03:39	00:03:43	onwards but another ad account so three
00:03:41	00:03:45	ad accounts total this is my own ad
00:03:43	00:03:46	account right over here as you can see
00:03:45	00:03:49	smart shopping campaign running at a
00:03:46	00:03:51	4.61 robots this is a brand new smart
00:03:49	00:03:52	shopping camp and i just released this
00:03:51	00:03:54	one right above a branded search
00:03:52	00:03:56	campaign and the one above that is
00:03:54	00:03:58	actually a pac campaign if you're not
00:03:56	00:04:00	sure what pacs are again my youtube
00:03:58	00:04:02	channel or my google as a matter but
00:04:00	00:04:04	only two sales there so not really big
00:04:02	00:04:05	chunks of data we can look at but
00:04:04	00:04:08	nonetheless for this smart chopping
00:04:05	00:04:10	campaign right over here a 4.61 robot so
00:04:08	00:04:12	doing absolutely amazing and crushing it
00:04:10	00:04:14	very very profitable but now that we
00:04:12	00:04:15	looked over the results exactly why do
00:04:14	00:04:18	you need to start using smart shopping
00:04:15	00:04:20	campaigns and how do you go about doing
00:04:18	00:04:22	it exactly before we can tok about that
00:04:20	00:04:25	let's really get the fundamentals out of
00:04:22	00:04:27	the which is the basis of data and the
00:04:25	00:04:29	algorithm itself exactly why is this
00:04:27	00:04:31	even happening why am i consistently
00:04:29	00:04:33	seeing smart shopping campaigns
00:04:31	00:04:35	outperform everything else out there
00:04:33	00:04:37	even standard shopping campaigns so i
00:04:35	00:04:39	personally believe this is a bigger
00:04:37	00:04:41	change not just on the ad level side or
00:04:39	00:04:43	the campaign side but on google ads as a
00:04:41	00:04:45	whole and that's simply because within
00:04:43	00:04:47	the past few months we have been seeing
00:04:45	00:04:50	a lot of different changes going on with
00:04:47	00:04:51	google ads that are driving google ads
00:04:50	00:04:53	more towards database stuff and
00:04:51	00:04:55	algorithm-based stuff for instance i
00:04:53	00:04:57	released a video in november of 2021
00:04:55	00:04:58	which toked about google ads
00:04:57	00:05:00	performance max campaigns the link
00:04:58	00:05:02	should have popped up in the top right
00:05:00	00:05:04	for you to check out but that was also
00:05:02	00:05:06	another new change google brought in
00:05:04	00:05:08	which kind of helps you conduct more
00:05:06	00:05:10	data-based and algorithm-based campaigns
00:05:08	00:05:12	because google maps performance
00:05:10	00:05:15	campaigns is literally smart shopping
00:05:12	00:05:16	campus on steroids because there's a lot
00:05:15	00:05:18	of extra benefits that you get with a
00:05:16	00:05:20	google ads performance max campaign same
00:05:18	00:05:21	thing with the smart bidding
00:05:20	00:05:24	improvements google has been
00:05:21	00:05:25	consistently doing updates and changes
00:05:24	00:05:27	to their algorithm but some of the main
00:05:25	00:05:28	ones include the smart bidding
00:05:27	00:05:32	improvements mainly done with the
00:05:28	00:05:33	seasonality aspect of products so if you
00:05:32	00:05:35	have a lot of products where it's
00:05:33	00:05:37	basically seasonal products what happens
00:05:35	00:05:40	now with google is it automatikally
00:05:37	00:05:42	adjusts your bids and the kinds of
00:05:40	00:05:44	auctions that you win based on the
00:05:42	00:05:46	seasonality attribute of that product so
00:05:44	00:05:48	if it detects that there's overall
00:05:46	00:05:50	decreasing search volume for a given
00:05:48	00:05:52	product it's going to automatikally
00:05:50	00:05:54	start bidding less and less and start
00:05:52	00:05:55	trying to win lesser amounts of auctions
00:05:54	00:05:57	for you just so that you don't end up
00:05:55	00:05:59	losing a lot of money because during
00:05:57	00:06:01	that time period when it takes a dip
00:05:59	00:06:03	downwards when the season ends there's a
00:06:01	00:06:05	lot of search intent but very little
00:06:03	00:06:07	buying intent so seasonality based
00:06:05	00:06:09	improvements in addition attribution
00:06:07	00:06:11	models one of the newest attribution
00:06:09	00:06:12	models google actually added is the data
00:06:11	00:06:14	driven model which i have personally
00:06:12	00:06:16	been using i really don't recommend it
00:06:14	00:06:18	but that's the story for another video
00:06:16	00:06:20	so these are the database changes google
00:06:18	00:06:23	ads has been consistently adding
00:06:20	00:06:25	improving changing so google is taking
00:06:23	00:06:27	its entire platform towards the data
00:06:25	00:06:29	driven side towards the algorithm-based
00:06:27	00:06:31	side so how do you exactly cope with
00:06:29	00:06:33	this and exactly what should be done
00:06:31	00:06:35	before again toking about that we need
00:06:33	00:06:36	to tok about the overall performance i
00:06:35	00:06:38	have been seeing when it comes to
00:06:36	00:06:40	overall shopping or even search so the
00:06:38	00:06:42	reason why i don't recommend so much
00:06:40	00:06:44	standard shopping cabinets anymore
00:06:42	00:06:46	compared to smart shopping is because
00:06:44	00:06:47	with standard shopping if you're using
00:06:46	00:06:49	only standard shopping right now you're
00:06:47	00:06:51	going to find yourself struggling to
00:06:49	00:06:53	survive exactly what does this mean does
00:06:51	00:06:56	this mean it is the end of standard
00:06:53	00:06:57	shopping no that is far from the truth
00:06:56	00:07:00	but that definitely means that you need
00:06:57	00:07:02	to now have standard shopping as well as
00:07:00	00:07:04	smart shopping in place in order to
00:07:02	00:07:06	really get the best bang for your buck
00:07:04	00:07:07	simply because if you have a general
00:07:06	00:07:10	store and you run just smarter shopping
00:07:07	00:07:12	campaigns google is having much harder
00:07:10	00:07:13	time really finding those winning
00:07:12	00:07:15	products really finding those right bits
00:07:13	00:07:17	for your products especially if you do
00:07:15	00:07:19	something like maximize clicks which is
00:07:17	00:07:21	again what i recommend so just having
00:07:19	00:07:23	standard shopping is not really ideal in
00:07:21	00:07:25	2022 and onwards and there's a lot of
00:07:23	00:07:26	other factors including just smart
00:07:25	00:07:28	shopping campaigns or the database
00:07:26	00:07:30	changes one of them includes increase in
00:07:28	00:07:32	competition i don't know about you but
00:07:30	00:07:34	personally i've had a lot of copycats
00:07:32	00:07:36	come in and literally steal my entire
00:07:34	00:07:38	descriptions steal my entire titles and
00:07:36	00:07:40	little do they know that it is not so
00:07:38	00:07:42	easy to find success with google ads
00:07:40	00:07:44	plus they're risking getting their
00:07:42	00:07:46	accounts banned by me because yes i do
00:07:44	00:07:48	go after these copycats consistently and
00:07:46	00:07:50	it really ruins the entire atmosphere
00:07:48	00:07:52	for all the advertisers or others
00:07:50	00:07:54	because if you think copying another
00:07:52	00:07:56	store and finding success that way is
00:07:54	00:07:57	the way to go with google ads then you
00:07:56	00:08:00	should not be even doing business or
00:07:57	00:08:02	drop shipping at all simply because it's
00:08:00	00:08:03	not that easy and morally that is not
00:08:02	00:08:04	correct thing to do but again you can't
00:08:03	00:08:07	really deal with these people who have
00:08:04	00:08:08	very low morals or don't even care and
00:08:07	00:08:10	just want to earn money in any way shape
00:08:08	00:08:12	or form but that is increasing the
00:08:10	00:08:14	overall competition and the people that
00:08:12	00:08:15	are doing it the right way meaning
00:08:14	00:08:17	writing original descriptions finding
00:08:15	00:08:19	original products and so forth they are
00:08:17	00:08:21	also coming into the market and
00:08:19	00:08:23	increasing the competition and this is
00:08:21	00:08:25	all really causing a big change with
00:08:23	00:08:27	standard shopping performance in
00:08:25	00:08:29	addition seasonality unexpected events
00:08:27	00:08:31	like what we saw happen in 2020 all of
00:08:29	00:08:33	these things take a big cause a big
00:08:31	00:08:35	impact on standard shopping because a
00:08:33	00:08:36	standard shopping camp and it's really
00:08:35	00:08:38	going to work with the bid you supply to
00:08:36	00:08:40	it it does not have its own brain it's
00:08:38	00:08:41	going to find it difficult to really
00:08:40	00:08:43	cope with these changes right over here
00:08:41	00:08:45	so that's where really smart shopping
00:08:43	00:08:47	campaigns come in and really take a
00:08:45	00:08:49	large market share and really perform
00:08:47	00:08:50	the best so when it comes to smart
00:08:49	00:08:52	shopping campaigns here's what you need
00:08:50	00:08:54	to understand for me personally i
00:08:52	00:08:56	believe a smart shopping cabin is a
00:08:54	00:08:58	campaign which brings profits on
00:08:56	00:09:00	autopilots now again it is not as easy
00:08:58	00:09:02	as just simply running it and then just
00:09:00	00:09:03	letting it run in the background there's
00:09:02	00:09:05	a lot of things you need to make sure
00:09:03	00:09:07	that are in place you need to first have
00:09:05	00:09:08	data with your ad account and if you're
00:09:07	00:09:11	not really sure again how to do all of
00:09:08	00:09:13	this and you are doing 30 000 or more in
00:09:11	00:09:15	sales per month go on my website at
00:09:13	00:09:17	yourmarketing.com book a call with my
00:09:15	00:09:19	team to see if i can personally run your
00:09:17	00:09:21	ads for you but after you get to this
00:09:19	00:09:23	level where you are able to run smart
00:09:21	00:09:25	shopping cabinets profitably you need to
00:09:23	00:09:27	understand that this campaign type is
00:09:25	00:09:29	fully automated you have literally zero
00:09:27	00:09:31	control over your bids you have zero
00:09:29	00:09:32	control over your keywords so you need
00:09:31	00:09:33	to supply the right kind of settings you
00:09:32	00:09:35	need to supply the right kind of
00:09:33	00:09:37	products to these smart shopping
00:09:35	00:09:38	campaigns in order for them to start
00:09:37	00:09:40	performing where you want them to
00:09:38	00:09:42	perform then this is because a smart
00:09:40	00:09:44	shopping camp and utilizes both shopping
00:09:42	00:09:46	ads as well as search ads if you have
00:09:44	00:09:48	ever tried to create a smart shopping
00:09:46	00:09:49	camp and you know that right after you
00:09:48	00:09:51	set up the basic settings on the first
00:09:49	00:09:53	page right on the second page it asks
00:09:51	00:09:56	you to insert any types of images that
00:09:53	00:09:58	are ideal for your brand a specific
00:09:56	00:10:00	headline a description for your brand
00:09:58	00:10:01	and so forth those are search ads which
00:10:00	00:10:04	your smart shopping cabin utilizes as
00:10:01	00:10:06	well and those search ads actually act
00:10:04	00:10:08	as branded search ads so it's kind of an
00:10:06	00:10:10	addition to the branded search cabinet
00:10:08	00:10:11	you set up but because of the automation
00:10:10	00:10:13	you really need to make sure that your
00:10:11	00:10:15	ad account number one has data number
00:10:13	00:10:17	two the right kinds of settings when it
00:10:15	00:10:18	comes to smart campaigns as a whole but
00:10:17	00:10:19	once you have all of those things then
00:10:18	00:10:21	you need to have the right strategies
00:10:19	00:10:22	when it comes to the smart campaigns
00:10:21	00:10:24	meaning the right to row as the right
00:10:22	00:10:26	kinds of products because if you just
00:10:24	00:10:27	end up putting all of your products
00:10:26	00:10:29	within the smart shopping campaigns it
00:10:27	00:10:31	is not really going to be the right way
00:10:29	00:10:33	to go and you're going to really have
00:10:31	00:10:34	minimal results when it comes to smart
00:10:33	00:10:36	shopping habits but again if you want to
00:10:34	00:10:38	achieve the kinds of results i just
00:10:36	00:10:40	showed you where it's 20x roast 19x
00:10:38	00:10:42	roast 5x robots and that too
00:10:40	00:10:43	consistently you will need to make sure
00:10:42	00:10:44	again you're following my strategies
00:10:43	00:10:46	which i'm not really going to go over in
00:10:44	00:10:47	this video because this video is all
00:10:46	00:10:49	about exactly why you should be
00:10:47	00:10:51	utilizing more smart shopping campaigns
00:10:49	00:10:52	based on the data but also you need to
00:10:51	00:10:54	supply the right kind of data to the
00:10:52	00:10:56	smart campaign in order for it to work
00:10:54	00:10:58	but that is pretty much it for this
00:10:56	00:10:59	video again if you're at that level
00:10:58	00:11:02	where you can have somebody else handle
00:10:59	00:11:04	your google ads for you preferably 30k
00:11:02	00:11:07	or more per month go ahead and go onto
00:11:04	00:11:09	my website at euromarketing.com to book
00:11:07	00:11:10	a call with my team alternatively if you
00:11:09	00:11:13	want to run your ads by yourself you can
00:11:10	00:11:15	get my google as master course at g
00:11:13	00:11:17	gsmastery.com but if you find any type
00:11:15	00:11:19	of value in this video destroy that like
00:11:17	00:11:22	button and destroy that subscribe button
00:11:19	00:11:22	and i'll see you guys next time