Why You Should Stay AWAY From Tik Tok Ads As A Beginner | Shopify Dropshipping

Published on: December 6 2022 by Shri Kanase

Why You Should Stay AWAY From Tik Tok Ads As A Beginner | Shopify Dropshipping

Why You Should Stay AWAY From Tik Tok Ads As A Beginner | Shopify Dropshipping

Why You Should Stay AWAY From Tik Tok Ads As A Beginner | Shopify Dropshipping

startTime	durationTime	text
00:00:00	00:00:04	yo what is going on everybody shriek
00:00:02	00:00:08	nasa here so why should you stay away
00:00:04	00:00:10	from tiktok ads as a beginner when
00:00:08	00:00:12	drop shipping with shopify now this
00:00:10	00:00:14	video is going to be one of those videos
00:00:12	00:00:16	which is a little bit different from
00:00:14	00:00:18	normally what i put normally i would
00:00:16	00:00:21	never suggest you not using any
00:00:18	00:00:23	advertising platform simply because the
00:00:21	00:00:25	more advertising platforms you have for
00:00:23	00:00:28	your shopify store the less dependent
00:00:25	00:00:30	you are on just one single advertising
00:00:28	00:00:32	platform however whatever i've been
00:00:30	00:00:34	seeing in the past few days with a lot
00:00:32	00:00:36	of shopify dropshippers going on to tik
00:00:34	00:00:38	tok ads simply because the craze right
00:00:36	00:00:40	now is tik-tok ads there has been a
00:00:38	00:00:42	lot that has been going on especially
00:00:40	00:00:43	with shopify dropshippers and the
00:00:42	00:00:46	results that they're getting with
00:00:43	00:00:47	tik-tok ads so this video is one video
00:00:46	00:00:48	you're going to want to watch until the
00:00:47	00:00:50	end regardless of if you want to use
00:00:48	00:00:52	tik-tok as or if you have already used
00:00:50	00:00:53	tik-tok ads because you'll learn a new
00:00:52	00:00:56	thing or two by the end of this video
00:00:53	00:00:57	but let's get right into it the first
00:00:56	00:01:00	thing you'll have to do in order to find
00:00:57	00:01:02	any type of success with this video
00:01:00	00:01:04	however is to destroy that like button
00:01:02	00:01:06	down below until it turns blue promise
00:01:04	00:01:07	not gonna take more than two quick
00:01:06	00:01:09	seconds okay hopefully you have
00:01:07	00:01:11	destroyed the like button now i look but
00:01:09	00:01:13	why exactly should you stay away from
00:01:11	00:01:15	tiktok ads and that too especially as
00:01:13	00:01:17	a beginner now as a beginner it's just
00:01:15	00:01:19	kind of an addition but a lot of
00:01:17	00:01:21	intermediates as well would benefit from
00:01:19	00:01:23	staying away from tik-tok as as whole
00:01:21	00:01:24	and here's exactly why there are a few
00:01:23	00:01:26	things i'll be going over before the end
00:01:24	00:01:28	of this video but number one thing is
00:01:26	00:01:31	limited audience span now all of these
00:01:28	00:01:32	things i've come up with on this list
00:01:31	00:01:34	through my own personal experience of
00:01:32	00:01:37	using tiktok ads and when i say
00:01:34	00:01:39	limited audience span i simply mean that
00:01:37	00:01:41	there is a limited amount of audience
00:01:39	00:01:43	especially with the age group on tik
00:01:41	00:01:46	tok ads i want you to go out and try to
00:01:43	00:01:48	find one 50 year old or 160 year old
00:01:46	00:01:50	that currently uses tiktok actively
00:01:48	00:01:53	and watches all of the videos on tik
00:01:50	00:01:55	tok actively and i'll even give you 100
00:01:53	00:01:57	if you're able to do that the sad part
00:01:55	00:01:59	is it is going to be very difficult for
00:01:57	00:02:01	you to even go out and find somebody
00:01:59	00:02:03	within that audience event because as it
00:02:01	00:02:06	says right here i've taken this directly
00:02:03	00:02:08	from google in the us the vast majority
00:02:06	00:02:10	of tiktok users are below 30 years
00:02:08	00:02:12	old and you simply cannot change that in
00:02:10	00:02:15	fact 48 of the us
00:02:12	00:02:18	adults are between 18 to 29 and it drops
00:02:15	00:02:20	all the way down to 20 for the 30 to 49
00:02:18	00:02:23	year old age grab and then even down to
00:02:20	00:02:25	14 for 50 and 64 and four percent for
00:02:23	00:02:27	those 65 and above to kind of get a
00:02:25	00:02:29	better idea of this i'm gonna go on over
00:02:27	00:02:32	to this website called
00:02:29	00:02:34	blog.hotsoot.com and this is a tiktok
00:02:32	00:02:36	artikle this blog has written a lot of
00:02:34	00:02:37	interesting facts about tiktok but
00:02:36	00:02:39	this is the tiktok column right here
00:02:37	00:02:40	what i want you guys to look at is the
00:02:39	00:02:43	age column and then match it to tik
00:02:40	00:02:46	tok so 48 as that google search
00:02:43	00:02:48	mentioned are between 18 to 29 and drops
00:02:46	00:02:50	all the way down to 22 and 14 then
00:02:48	00:02:53	finally four as you guys already see
00:02:50	00:02:55	anything above 29 years old and you have
00:02:53	00:02:57	a very very limited audience span that
00:02:55	00:03:00	means out of 100 people who are between
00:02:57	00:03:02	30 to 49 only about 22 use tiktok as
00:03:00	00:03:04	that is an insanely low number comparing
00:03:02	00:03:06	that to youtube facebook instagram
00:03:04	00:03:08	pinterest you can see that the numbers
00:03:06	00:03:10	are clearly much higher than what tik
00:03:08	00:03:12	tok has to offer right here so this
00:03:10	00:03:14	lets you know what kind of audience you
00:03:12	00:03:15	are working with if you are planning on
00:03:14	00:03:17	selling those products which may be a
00:03:15	00:03:19	little bit higher tiket or those
00:03:17	00:03:20	products more towards the older audience
00:03:19	00:03:22	obviously tiktok is not a good
00:03:20	00:03:24	platform for you right from the
00:03:22	00:03:26	beginning but as a beginner you might
00:03:24	00:03:27	not know that you might go in thinking
00:03:26	00:03:29	tiktok is a great idea because of
00:03:27	00:03:33	course tiktok lets you target people
00:03:29	00:03:34	between 30 to 64 and so forth so in that
00:03:33	00:03:36	case you'll just end up losing a lot of
00:03:34	00:03:37	money that's why number one reason why
00:03:36	00:03:40	you should stay away from tiktok is
00:03:37	00:03:41	just a limited audience span in general
00:03:40	00:03:43	this is going to cause a lot of problems
00:03:41	00:03:45	because you are already limiting the
00:03:43	00:03:47	amount of products the type of products
00:03:45	00:03:49	which you can advertise on advertising
00:03:47	00:03:51	platform in my opinion that is not a
00:03:49	00:03:53	good advertising platform a good
00:03:51	00:03:55	advertising platform is one which gives
00:03:53	00:03:57	you the abundance of age groups
00:03:55	00:03:58	abundance of choosing between genders
00:03:57	00:04:00	basically you can sell between males or
00:03:58	00:04:02	females and so forth there should be an
00:04:00	00:04:04	abundance with everything if it's
00:04:02	00:04:05	already limited right from the beginning
00:04:04	00:04:07	obviously that's not a good idea but
00:04:05	00:04:09	number two thing on my list is it's sort
00:04:07	00:04:11	of a new platform compared to a lot of
00:04:09	00:04:13	the different platforms out there people
00:04:11	00:04:15	just recently caught on to the tiktok
00:04:13	00:04:17	ad trend and this obviously means that a
00:04:15	00:04:19	lot of these people or these so-called
00:04:17	00:04:22	youtube gurus teaching about shopify and
00:04:19	00:04:24	tiktok ads have a lack of proven
00:04:22	00:04:25	guides and tutorials i don't care how
00:04:24	00:04:27	big their youtube channel is how many
00:04:25	00:04:29	subscribers they have if they're already
00:04:27	00:04:31	posting tiktok videos and showing any
00:04:29	00:04:32	kinds of results that they've gotten
00:04:31	00:04:34	which may have been true they may have
00:04:32	00:04:36	gotten them however it's not very
00:04:34	00:04:38	difficult to inspect element a lot of
00:04:36	00:04:40	these results put up some fake numbers
00:04:38	00:04:42	and prove yourself to be a tik-tok god
00:04:40	00:04:44	because it is a new platform a lot of
00:04:42	00:04:46	these youtubers themselves are actually
00:04:44	00:04:48	learning about tiktok ads while
00:04:46	00:04:50	they're teaching you so because of that
00:04:48	00:04:52	they could also classify as beginners
00:04:50	00:04:54	and in my opinion you should not be
00:04:52	00:04:56	taking advice from somebody who's just a
00:04:54	00:04:57	beginner starting out using a platform
00:04:56	00:04:59	you should rather be taking advice from
00:04:57	00:05:00	people who are already experts spending
00:04:59	00:05:02	thousands and thousands of dollars on
00:05:00	00:05:04	that advertising platform but number two
00:05:02	00:05:06	thing of course is the lack of proven
00:05:04	00:05:08	guides and tutorials it's just not
00:05:06	00:05:10	enough for you as a beginner to kind of
00:05:08	00:05:12	get enough help to then move on with
00:05:10	00:05:14	tik-tok ads there are some basic ones
00:05:12	00:05:15	out there but in my opinion those do not
00:05:14	00:05:17	do the justike that tik-tok ads
00:05:15	00:05:19	deserves in order to really find a good
00:05:17	00:05:20	amount of success now of course the
00:05:19	00:05:22	alternative to this is what i did
00:05:20	00:05:24	personally spend your own money and try
00:05:22	00:05:26	things by yourself without really
00:05:24	00:05:28	watching videos and just spend money
00:05:26	00:05:30	like that and learn through that process
00:05:28	00:05:32	however not a lot of people especially
00:05:30	00:05:33	during this time period have that much
00:05:32	00:05:35	extra money to just waste trying to
00:05:33	00:05:36	learn different things so because of
00:05:35	00:05:38	that it may be a better idea for it to
00:05:36	00:05:40	stik more towards the platform which
00:05:38	00:05:42	has already been established a lot of
00:05:40	00:05:44	good tutorials out there and so forth
00:05:42	00:05:46	but this brings me to point number three
00:05:44	00:05:47	and that is there's overall a lack of
00:05:46	00:05:49	interest that you can target with
00:05:47	00:05:51	tik-tok ads i personally found this to
00:05:49	00:05:53	be one of the biggest issues when i used
00:05:51	00:05:55	tik tac ads i was unable to find the
00:05:53	00:05:57	exact audiences or even those that are
00:05:55	00:05:59	similar to a lot of the products i
00:05:57	00:06:01	wanted to sell as a result i ended up
00:05:59	00:06:03	just looking for interest which were not
00:06:01	00:06:06	really that close to my product and
00:06:03	00:06:08	because of that as well the products
00:06:06	00:06:10	ended up failing so interest have a very
00:06:08	00:06:12	big role in the kind of success you get
00:06:10	00:06:13	with their products if the interest is
00:06:12	00:06:15	not right if it's too far off from what
00:06:13	00:06:16	you're trying to sell obviously that's
00:06:15	00:06:18	going to cause a lot of problems so
00:06:16	00:06:20	because of the lack of interest target
00:06:18	00:06:22	it's going to be very difficult for you
00:06:20	00:06:24	to find the right audiences but in
00:06:22	00:06:26	addition because of the lack of interest
00:06:24	00:06:28	and combining that with the limited
00:06:26	00:06:31	audience age span on tiktok you are
00:06:28	00:06:32	limiting your audience heavily it's just
00:06:31	00:06:35	what tiktok is it's going to narrow
00:06:32	00:06:37	the audience size significantly compared
00:06:35	00:06:38	to facebook google and so forth just
00:06:37	00:06:40	because first of all there's only a
00:06:38	00:06:42	handful of people using tiktok the
00:06:40	00:06:44	app itself after the age of 30 and then
00:06:42	00:06:46	second there's not enough interest to
00:06:44	00:06:47	target so these two things kind of
00:06:46	00:06:50	combine together to make it extremely
00:06:47	00:06:51	difficult as a beginner to find the type
00:06:50	00:06:53	of success you want when it comes to an
00:06:51	00:06:55	ad platform now i'm not saying with this
00:06:53	00:06:57	video that it is completely impossible
00:06:55	00:06:59	for you to find any type of success with
00:06:57	00:07:00	tiktok as of course there's people
00:06:59	00:07:03	out there succeeding with tiktok
00:07:00	00:07:04	making thousands a day however with
00:07:03	00:07:06	tik-tok you just need to spend a
00:07:04	00:07:08	little bit of more time energy if you
00:07:06	00:07:10	have that first of all to learn the
00:07:08	00:07:11	process to kind of understand it all on
00:07:10	00:07:13	your own because of all of these things
00:07:11	00:07:15	mentioned right here and of course if
00:07:13	00:07:16	your products or your niche is not
00:07:15	00:07:18	really the younger audience
00:07:16	00:07:20	automatikally tik-tok is out of your
00:07:18	00:07:22	advertising platform race you need to
00:07:20	00:07:24	look into other advertising platforms
00:07:22	00:07:25	which have your audience just don't go
00:07:24	00:07:27	into tik-tok just because there's a
00:07:25	00:07:29	big craze around it but this brings me
00:07:27	00:07:31	to point number four and that is the ad
00:07:29	00:07:32	creative itself now i don't know about
00:07:31	00:07:34	you but for me personally i don't like
00:07:32	00:07:36	making custom videos per different
00:07:34	00:07:38	product that i want to test regardless
00:07:36	00:07:40	of if it's on facebook ads pinterest or
00:07:38	00:07:42	whatever other advertising platform i'm
00:07:40	00:07:45	using i would rather scour through
00:07:42	00:07:47	youtube to find good ads which i can use
00:07:45	00:07:49	with tiktok that process already becomes
00:07:47	00:07:51	extra difficult simple because tik
00:07:49	00:07:53	tok's ad creative size is a vertikal
00:07:51	00:07:54	size and with facebook and a lot of
00:07:53	00:07:57	these other advertising platforms like
00:07:54	00:07:59	pinterest and so forth the normal size
00:07:57	00:08:02	is a horizontal size meaning a square
00:07:59	00:08:04	size 1000 pixels by 1000 pixels with
00:08:02	00:08:06	tiktok that is a completely different
00:08:04	00:08:07	story if we go in and go on google to
00:08:06	00:08:10	see exactly what the dimensions are we
00:08:07	00:08:12	can see that the video needs to be 1080
00:08:10	00:08:14	by 1920. this automatikally makes a lot
00:08:12	00:08:17	of videos on youtube for any given
00:08:14	00:08:18	product impossible to use for tik-tok
00:08:17	00:08:21	simple because you're gonna end up
00:08:18	00:08:22	cutting a large portion of the frame
00:08:21	00:08:24	when you're trying to convert that video
00:08:22	00:08:26	from a square to this vertikal size
00:08:24	00:08:28	right here so in this case what might
00:08:26	00:08:30	happen is that the product itself may be
00:08:28	00:08:32	a function of the product may go missing
00:08:30	00:08:34	in the video itself and as a result you
00:08:32	00:08:36	might not have the right video that you
00:08:34	00:08:38	want which is of course going to impact
00:08:36	00:08:40	performance so because of this there's
00:08:38	00:08:42	additional problems when using tik-tok
00:08:40	00:08:43	ads it's just not ideal especially if
00:08:42	00:08:45	you're trying to just start as a
00:08:43	00:08:47	beginner maybe even an intermediate you
00:08:45	00:08:49	don't have enough of a budget to find
00:08:47	00:08:51	new custom videos per product that you
00:08:49	00:08:53	test so because of this tiktok
00:08:51	00:08:54	already becomes a bad platform for a lot
00:08:53	00:08:56	of beginners out there even
00:08:54	00:08:58	intermediates because again you don't
00:08:56	00:09:00	have enough money to hire somebody to
00:08:58	00:09:02	make vertikal videos for you per product
00:09:00	00:09:03	so this kind of is another reason why
00:09:02	00:09:05	tiktok is something you should stay
00:09:03	00:09:07	away from especially as a beginner but
00:09:05	00:09:09	also somebody who may be intermediate
00:09:07	00:09:11	but doesn't have enough of a budget to
00:09:09	00:09:13	spend unnecessarily like that but this
00:09:11	00:09:15	brings me to the final point on the list
00:09:13	00:09:17	and that is an overall higher ad spend
00:09:15	00:09:19	i've personally notiked this with
00:09:17	00:09:21	tikstok where the ad spend goes
00:09:19	00:09:23	through the roof for instance i was
00:09:21	00:09:25	testing a product on tik tac ads where i
00:09:23	00:09:27	listed a few different interests at 50 a
00:09:25	00:09:29	day because there's a minimum budget
00:09:27	00:09:31	that you can start your assets at with
00:09:29	00:09:33	tiktok and i started these ads at
00:09:31	00:09:35	exactly 12 am just like i would with
00:09:33	00:09:37	facebook guys unfortunately to my
00:09:35	00:09:39	surprise by the time i woke up which was
00:09:37	00:09:42	eight hours later my tiktok ads had
00:09:39	00:09:43	already spent fifty dollars per ad set
00:09:42	00:09:45	and those that had actually not spent
00:09:43	00:09:48	the entire budget were actually stuck at
00:09:45	00:09:50	zero dollar budget spent so because of
00:09:48	00:09:51	that the product itself didn't really
00:09:50	00:09:53	end up being a winning product even
00:09:51	00:09:55	though it was a big winning product on
00:09:53	00:09:56	facebook as well as google ads in
00:09:55	00:09:58	addition i ended up spending a lot of
00:09:56	00:10:00	money unnecessarily because i felt like
00:09:58	00:10:02	i had little to no control over the ad
00:10:00	00:10:04	spend because it spent the entire money
00:10:02	00:10:06	so fast and in this case i was trying to
00:10:04	00:10:08	set a target cost per purchase for each
00:10:06	00:10:10	of the assets with a different cost per
00:10:08	00:10:12	purchase per active but definitely that
00:10:10	00:10:14	did not work out and that is not the
00:10:12	00:10:16	only strategy i've tried with tik-tok
00:10:14	00:10:17	as i've tried a few different ones and i
00:10:16	00:10:20	definitely notiked that the ad spend
00:10:17	00:10:21	becomes very very high very quickly it
00:10:20	00:10:24	becomes impossible to control that ad
00:10:21	00:10:26	spend unless of course you cut your cost
00:10:24	00:10:28	per target cost per purchase or your bid
00:10:26	00:10:30	in half and in that case it might not
00:10:28	00:10:32	even spend any tough budget at all so
00:10:30	00:10:34	this is kind of a major problem with
00:10:32	00:10:36	tiktok guys and if you combine all of
00:10:34	00:10:38	these different problems right here it
00:10:36	00:10:40	makes tiktok an extremely difficult
00:10:38	00:10:42	platform to actually use and succeed
00:10:40	00:10:43	with especially as somebody who is just
00:10:42	00:10:45	starting up the shopify drop shipping
00:10:43	00:10:47	who needs a little bit of extra help or
00:10:45	00:10:49	even for those people who just don't
00:10:47	00:10:50	have that kind of budget to spend on
00:10:49	00:10:52	some of these things so these are five
00:10:50	00:10:55	main reasons why you want to stay away
00:10:52	00:10:56	from tiktok in 2021 but how long
00:10:55	00:10:58	should you exactly stay away from tik
00:10:56	00:11:01	tok does this mean you should never use
00:10:58	00:11:02	tiktok ads of course not but this
00:11:01	00:11:04	does mean that you want to spend a
00:11:02	00:11:06	little bit of extra time just learning
00:11:04	00:11:08	the platform maybe starting a few axes
00:11:06	00:11:10	and testing around a bit at a very small
00:11:08	00:11:12	budget making sure that whatever
00:11:10	00:11:14	products you try to target on tiktok
00:11:12	00:11:16	match this audience age range right here
00:11:14	00:11:17	those products also have enough
00:11:16	00:11:19	audiences and interest that you can
00:11:17	00:11:21	target and in addition you have enough
00:11:19	00:11:23	money to actually get somebody to make a
00:11:21	00:11:25	vertikal video for you because otherwise
00:11:23	00:11:27	it's just gonna be a waste of money as a
00:11:25	00:11:29	result if you're wanting to get into one
00:11:27	00:11:30	of the major addressing platforms
00:11:29	00:11:31	professionally and really know what
00:11:30	00:11:34	you're doing and i'm toking about
00:11:31	00:11:36	google ads right now i did recently
00:11:34	00:11:38	release a course on google ads start to
00:11:36	00:11:40	finish called the google ads mastery
00:11:38	00:11:42	course you can find the link for that in
00:11:40	00:11:44	the description below it has a lot of
00:11:42	00:11:46	members already finding a lot of good
00:11:44	00:11:48	results with the strategies mentioned in
00:11:46	00:11:49	that course a lot of those strategies i
00:11:48	00:11:51	do not actually cover in my youtube
00:11:49	00:11:53	channel at all simply because drop
00:11:51	00:11:55	shippers that pay for those strategies
00:11:53	00:11:56	have to get something special so if you
00:11:55	00:11:58	wanted to get a little bit ahead of the
00:11:56	00:12:00	curve and get those strategies and take
00:11:58	00:12:02	your shopify store to the next level
00:12:00	00:12:03	with google be sure to get the course
00:12:02	00:12:04	again the link will be in the
00:12:03	00:12:06	description below it is called the
00:12:04	00:12:08	google ads mastery course but if you
00:12:06	00:12:09	find any type of value in this video
00:12:08	00:12:11	smash that like button and smash that
00:12:09	00:12:13	subscribe button and i'll see you guys
00:12:11	00:12:13	next time