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Why You Should Stay AWAY From Tik Tok Ads As A Beginner | Shopify Dropshipping

Published on: December 6 2022 by Shri Kanase

Why You Should Stay AWAY From Tik Tok Ads As A Beginner | Shopify Dropshipping

Why You Should Stay AWAY From Tik Tok Ads As A Beginner | Shopify Dropshipping

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00:00:00 00:00:04 yo what is going on everybody shriek
00:00:02 00:00:08 nasa here so why should you stay away
00:00:04 00:00:10 from tiktok ads as a beginner when
00:00:08 00:00:12 drop shipping with shopify now this
00:00:10 00:00:14 video is going to be one of those videos
00:00:12 00:00:16 which is a little bit different from
00:00:14 00:00:18 normally what i put normally i would
00:00:16 00:00:21 never suggest you not using any
00:00:18 00:00:23 advertising platform simply because the
00:00:21 00:00:25 more advertising platforms you have for
00:00:23 00:00:28 your shopify store the less dependent
00:00:25 00:00:30 you are on just one single advertising
00:00:28 00:00:32 platform however whatever i've been
00:00:30 00:00:34 seeing in the past few days with a lot
00:00:32 00:00:36 of shopify dropshippers going on to tik
00:00:34 00:00:38 tok ads simply because the craze right
00:00:36 00:00:40 now is tik-tok ads there has been a
00:00:38 00:00:42 lot that has been going on especially
00:00:40 00:00:43 with shopify dropshippers and the
00:00:42 00:00:46 results that they're getting with
00:00:43 00:00:47 tik-tok ads so this video is one video
00:00:46 00:00:48 you're going to want to watch until the
00:00:47 00:00:50 end regardless of if you want to use
00:00:48 00:00:52 tik-tok as or if you have already used
00:00:50 00:00:53 tik-tok ads because you'll learn a new
00:00:52 00:00:56 thing or two by the end of this video
00:00:53 00:00:57 but let's get right into it the first
00:00:56 00:01:00 thing you'll have to do in order to find
00:00:57 00:01:02 any type of success with this video
00:01:00 00:01:04 however is to destroy that like button
00:01:02 00:01:06 down below until it turns blue promise
00:01:04 00:01:07 not gonna take more than two quick
00:01:06 00:01:09 seconds okay hopefully you have
00:01:07 00:01:11 destroyed the like button now i look but
00:01:09 00:01:13 why exactly should you stay away from
00:01:11 00:01:15 tiktok ads and that too especially as
00:01:13 00:01:17 a beginner now as a beginner it's just
00:01:15 00:01:19 kind of an addition but a lot of
00:01:17 00:01:21 intermediates as well would benefit from
00:01:19 00:01:23 staying away from tik-tok as as whole
00:01:21 00:01:24 and here's exactly why there are a few
00:01:23 00:01:26 things i'll be going over before the end
00:01:24 00:01:28 of this video but number one thing is
00:01:26 00:01:31 limited audience span now all of these
00:01:28 00:01:32 things i've come up with on this list
00:01:31 00:01:34 through my own personal experience of
00:01:32 00:01:37 using tiktok ads and when i say
00:01:34 00:01:39 limited audience span i simply mean that
00:01:37 00:01:41 there is a limited amount of audience
00:01:39 00:01:43 especially with the age group on tik
00:01:41 00:01:46 tok ads i want you to go out and try to
00:01:43 00:01:48 find one 50 year old or 160 year old
00:01:46 00:01:50 that currently uses tiktok actively
00:01:48 00:01:53 and watches all of the videos on tik
00:01:50 00:01:55 tok actively and i'll even give you 100
00:01:53 00:01:57 if you're able to do that the sad part
00:01:55 00:01:59 is it is going to be very difficult for
00:01:57 00:02:01 you to even go out and find somebody
00:01:59 00:02:03 within that audience event because as it
00:02:01 00:02:06 says right here i've taken this directly
00:02:03 00:02:08 from google in the us the vast majority
00:02:06 00:02:10 of tiktok users are below 30 years
00:02:08 00:02:12 old and you simply cannot change that in
00:02:10 00:02:15 fact 48 of the us
00:02:12 00:02:18 adults are between 18 to 29 and it drops
00:02:15 00:02:20 all the way down to 20 for the 30 to 49
00:02:18 00:02:23 year old age grab and then even down to
00:02:20 00:02:25 14 for 50 and 64 and four percent for
00:02:23 00:02:27 those 65 and above to kind of get a
00:02:25 00:02:29 better idea of this i'm gonna go on over
00:02:27 00:02:32 to this website called
00:02:29 00:02:34 blog.hotsoot.com and this is a tiktok
00:02:32 00:02:36 artikle this blog has written a lot of
00:02:34 00:02:37 interesting facts about tiktok but
00:02:36 00:02:39 this is the tiktok column right here
00:02:37 00:02:40 what i want you guys to look at is the
00:02:39 00:02:43 age column and then match it to tik
00:02:40 00:02:46 tok so 48 as that google search
00:02:43 00:02:48 mentioned are between 18 to 29 and drops
00:02:46 00:02:50 all the way down to 22 and 14 then
00:02:48 00:02:53 finally four as you guys already see
00:02:50 00:02:55 anything above 29 years old and you have
00:02:53 00:02:57 a very very limited audience span that
00:02:55 00:03:00 means out of 100 people who are between
00:02:57 00:03:02 30 to 49 only about 22 use tiktok as
00:03:00 00:03:04 that is an insanely low number comparing
00:03:02 00:03:06 that to youtube facebook instagram
00:03:04 00:03:08 pinterest you can see that the numbers
00:03:06 00:03:10 are clearly much higher than what tik
00:03:08 00:03:12 tok has to offer right here so this
00:03:10 00:03:14 lets you know what kind of audience you
00:03:12 00:03:15 are working with if you are planning on
00:03:14 00:03:17 selling those products which may be a
00:03:15 00:03:19 little bit higher tiket or those
00:03:17 00:03:20 products more towards the older audience
00:03:19 00:03:22 obviously tiktok is not a good
00:03:20 00:03:24 platform for you right from the
00:03:22 00:03:26 beginning but as a beginner you might
00:03:24 00:03:27 not know that you might go in thinking
00:03:26 00:03:29 tiktok is a great idea because of
00:03:27 00:03:33 course tiktok lets you target people
00:03:29 00:03:34 between 30 to 64 and so forth so in that
00:03:33 00:03:36 case you'll just end up losing a lot of
00:03:34 00:03:37 money that's why number one reason why
00:03:36 00:03:40 you should stay away from tiktok is
00:03:37 00:03:41 just a limited audience span in general
00:03:40 00:03:43 this is going to cause a lot of problems
00:03:41 00:03:45 because you are already limiting the
00:03:43 00:03:47 amount of products the type of products
00:03:45 00:03:49 which you can advertise on advertising
00:03:47 00:03:51 platform in my opinion that is not a
00:03:49 00:03:53 good advertising platform a good
00:03:51 00:03:55 advertising platform is one which gives
00:03:53 00:03:57 you the abundance of age groups
00:03:55 00:03:58 abundance of choosing between genders
00:03:57 00:04:00 basically you can sell between males or
00:03:58 00:04:02 females and so forth there should be an
00:04:00 00:04:04 abundance with everything if it's
00:04:02 00:04:05 already limited right from the beginning
00:04:04 00:04:07 obviously that's not a good idea but
00:04:05 00:04:09 number two thing on my list is it's sort
00:04:07 00:04:11 of a new platform compared to a lot of
00:04:09 00:04:13 the different platforms out there people
00:04:11 00:04:15 just recently caught on to the tiktok
00:04:13 00:04:17 ad trend and this obviously means that a
00:04:15 00:04:19 lot of these people or these so-called
00:04:17 00:04:22 youtube gurus teaching about shopify and
00:04:19 00:04:24 tiktok ads have a lack of proven
00:04:22 00:04:25 guides and tutorials i don't care how
00:04:24 00:04:27 big their youtube channel is how many
00:04:25 00:04:29 subscribers they have if they're already
00:04:27 00:04:31 posting tiktok videos and showing any
00:04:29 00:04:32 kinds of results that they've gotten
00:04:31 00:04:34 which may have been true they may have
00:04:32 00:04:36 gotten them however it's not very
00:04:34 00:04:38 difficult to inspect element a lot of
00:04:36 00:04:40 these results put up some fake numbers
00:04:38 00:04:42 and prove yourself to be a tik-tok god
00:04:40 00:04:44 because it is a new platform a lot of
00:04:42 00:04:46 these youtubers themselves are actually
00:04:44 00:04:48 learning about tiktok ads while
00:04:46 00:04:50 they're teaching you so because of that
00:04:48 00:04:52 they could also classify as beginners
00:04:50 00:04:54 and in my opinion you should not be
00:04:52 00:04:56 taking advice from somebody who's just a
00:04:54 00:04:57 beginner starting out using a platform
00:04:56 00:04:59 you should rather be taking advice from
00:04:57 00:05:00 people who are already experts spending
00:04:59 00:05:02 thousands and thousands of dollars on
00:05:00 00:05:04 that advertising platform but number two
00:05:02 00:05:06 thing of course is the lack of proven
00:05:04 00:05:08 guides and tutorials it's just not
00:05:06 00:05:10 enough for you as a beginner to kind of
00:05:08 00:05:12 get enough help to then move on with
00:05:10 00:05:14 tik-tok ads there are some basic ones
00:05:12 00:05:15 out there but in my opinion those do not
00:05:14 00:05:17 do the justike that tik-tok ads
00:05:15 00:05:19 deserves in order to really find a good
00:05:17 00:05:20 amount of success now of course the
00:05:19 00:05:22 alternative to this is what i did
00:05:20 00:05:24 personally spend your own money and try
00:05:22 00:05:26 things by yourself without really
00:05:24 00:05:28 watching videos and just spend money
00:05:26 00:05:30 like that and learn through that process
00:05:28 00:05:32 however not a lot of people especially
00:05:30 00:05:33 during this time period have that much
00:05:32 00:05:35 extra money to just waste trying to
00:05:33 00:05:36 learn different things so because of
00:05:35 00:05:38 that it may be a better idea for it to
00:05:36 00:05:40 stik more towards the platform which
00:05:38 00:05:42 has already been established a lot of
00:05:40 00:05:44 good tutorials out there and so forth
00:05:42 00:05:46 but this brings me to point number three
00:05:44 00:05:47 and that is there's overall a lack of
00:05:46 00:05:49 interest that you can target with
00:05:47 00:05:51 tik-tok ads i personally found this to
00:05:49 00:05:53 be one of the biggest issues when i used
00:05:51 00:05:55 tik tac ads i was unable to find the
00:05:53 00:05:57 exact audiences or even those that are
00:05:55 00:05:59 similar to a lot of the products i
00:05:57 00:06:01 wanted to sell as a result i ended up
00:05:59 00:06:03 just looking for interest which were not
00:06:01 00:06:06 really that close to my product and
00:06:03 00:06:08 because of that as well the products
00:06:06 00:06:10 ended up failing so interest have a very
00:06:08 00:06:12 big role in the kind of success you get
00:06:10 00:06:13 with their products if the interest is
00:06:12 00:06:15 not right if it's too far off from what
00:06:13 00:06:16 you're trying to sell obviously that's
00:06:15 00:06:18 going to cause a lot of problems so
00:06:16 00:06:20 because of the lack of interest target
00:06:18 00:06:22 it's going to be very difficult for you
00:06:20 00:06:24 to find the right audiences but in
00:06:22 00:06:26 addition because of the lack of interest
00:06:24 00:06:28 and combining that with the limited
00:06:26 00:06:31 audience age span on tiktok you are
00:06:28 00:06:32 limiting your audience heavily it's just
00:06:31 00:06:35 what tiktok is it's going to narrow
00:06:32 00:06:37 the audience size significantly compared
00:06:35 00:06:38 to facebook google and so forth just
00:06:37 00:06:40 because first of all there's only a
00:06:38 00:06:42 handful of people using tiktok the
00:06:40 00:06:44 app itself after the age of 30 and then
00:06:42 00:06:46 second there's not enough interest to
00:06:44 00:06:47 target so these two things kind of
00:06:46 00:06:50 combine together to make it extremely
00:06:47 00:06:51 difficult as a beginner to find the type
00:06:50 00:06:53 of success you want when it comes to an
00:06:51 00:06:55 ad platform now i'm not saying with this
00:06:53 00:06:57 video that it is completely impossible
00:06:55 00:06:59 for you to find any type of success with
00:06:57 00:07:00 tiktok as of course there's people
00:06:59 00:07:03 out there succeeding with tiktok
00:07:00 00:07:04 making thousands a day however with
00:07:03 00:07:06 tik-tok you just need to spend a
00:07:04 00:07:08 little bit of more time energy if you
00:07:06 00:07:10 have that first of all to learn the
00:07:08 00:07:11 process to kind of understand it all on
00:07:10 00:07:13 your own because of all of these things
00:07:11 00:07:15 mentioned right here and of course if
00:07:13 00:07:16 your products or your niche is not
00:07:15 00:07:18 really the younger audience
00:07:16 00:07:20 automatikally tik-tok is out of your
00:07:18 00:07:22 advertising platform race you need to
00:07:20 00:07:24 look into other advertising platforms
00:07:22 00:07:25 which have your audience just don't go
00:07:24 00:07:27 into tik-tok just because there's a
00:07:25 00:07:29 big craze around it but this brings me
00:07:27 00:07:31 to point number four and that is the ad
00:07:29 00:07:32 creative itself now i don't know about
00:07:31 00:07:34 you but for me personally i don't like
00:07:32 00:07:36 making custom videos per different
00:07:34 00:07:38 product that i want to test regardless
00:07:36 00:07:40 of if it's on facebook ads pinterest or
00:07:38 00:07:42 whatever other advertising platform i'm
00:07:40 00:07:45 using i would rather scour through
00:07:42 00:07:47 youtube to find good ads which i can use
00:07:45 00:07:49 with tiktok that process already becomes
00:07:47 00:07:51 extra difficult simple because tik
00:07:49 00:07:53 tok's ad creative size is a vertikal
00:07:51 00:07:54 size and with facebook and a lot of
00:07:53 00:07:57 these other advertising platforms like
00:07:54 00:07:59 pinterest and so forth the normal size
00:07:57 00:08:02 is a horizontal size meaning a square
00:07:59 00:08:04 size 1000 pixels by 1000 pixels with
00:08:02 00:08:06 tiktok that is a completely different
00:08:04 00:08:07 story if we go in and go on google to
00:08:06 00:08:10 see exactly what the dimensions are we
00:08:07 00:08:12 can see that the video needs to be 1080
00:08:10 00:08:14 by 1920. this automatikally makes a lot
00:08:12 00:08:17 of videos on youtube for any given
00:08:14 00:08:18 product impossible to use for tik-tok
00:08:17 00:08:21 simple because you're gonna end up
00:08:18 00:08:22 cutting a large portion of the frame
00:08:21 00:08:24 when you're trying to convert that video
00:08:22 00:08:26 from a square to this vertikal size
00:08:24 00:08:28 right here so in this case what might
00:08:26 00:08:30 happen is that the product itself may be
00:08:28 00:08:32 a function of the product may go missing
00:08:30 00:08:34 in the video itself and as a result you
00:08:32 00:08:36 might not have the right video that you
00:08:34 00:08:38 want which is of course going to impact
00:08:36 00:08:40 performance so because of this there's
00:08:38 00:08:42 additional problems when using tik-tok
00:08:40 00:08:43 ads it's just not ideal especially if
00:08:42 00:08:45 you're trying to just start as a
00:08:43 00:08:47 beginner maybe even an intermediate you
00:08:45 00:08:49 don't have enough of a budget to find
00:08:47 00:08:51 new custom videos per product that you
00:08:49 00:08:53 test so because of this tiktok
00:08:51 00:08:54 already becomes a bad platform for a lot
00:08:53 00:08:56 of beginners out there even
00:08:54 00:08:58 intermediates because again you don't
00:08:56 00:09:00 have enough money to hire somebody to
00:08:58 00:09:02 make vertikal videos for you per product
00:09:00 00:09:03 so this kind of is another reason why
00:09:02 00:09:05 tiktok is something you should stay
00:09:03 00:09:07 away from especially as a beginner but
00:09:05 00:09:09 also somebody who may be intermediate
00:09:07 00:09:11 but doesn't have enough of a budget to
00:09:09 00:09:13 spend unnecessarily like that but this
00:09:11 00:09:15 brings me to the final point on the list
00:09:13 00:09:17 and that is an overall higher ad spend
00:09:15 00:09:19 i've personally notiked this with
00:09:17 00:09:21 tikstok where the ad spend goes
00:09:19 00:09:23 through the roof for instance i was
00:09:21 00:09:25 testing a product on tik tac ads where i
00:09:23 00:09:27 listed a few different interests at 50 a
00:09:25 00:09:29 day because there's a minimum budget
00:09:27 00:09:31 that you can start your assets at with
00:09:29 00:09:33 tiktok and i started these ads at
00:09:31 00:09:35 exactly 12 am just like i would with
00:09:33 00:09:37 facebook guys unfortunately to my
00:09:35 00:09:39 surprise by the time i woke up which was
00:09:37 00:09:42 eight hours later my tiktok ads had
00:09:39 00:09:43 already spent fifty dollars per ad set
00:09:42 00:09:45 and those that had actually not spent
00:09:43 00:09:48 the entire budget were actually stuck at
00:09:45 00:09:50 zero dollar budget spent so because of
00:09:48 00:09:51 that the product itself didn't really
00:09:50 00:09:53 end up being a winning product even
00:09:51 00:09:55 though it was a big winning product on
00:09:53 00:09:56 facebook as well as google ads in
00:09:55 00:09:58 addition i ended up spending a lot of
00:09:56 00:10:00 money unnecessarily because i felt like
00:09:58 00:10:02 i had little to no control over the ad
00:10:00 00:10:04 spend because it spent the entire money
00:10:02 00:10:06 so fast and in this case i was trying to
00:10:04 00:10:08 set a target cost per purchase for each
00:10:06 00:10:10 of the assets with a different cost per
00:10:08 00:10:12 purchase per active but definitely that
00:10:10 00:10:14 did not work out and that is not the
00:10:12 00:10:16 only strategy i've tried with tik-tok
00:10:14 00:10:17 as i've tried a few different ones and i
00:10:16 00:10:20 definitely notiked that the ad spend
00:10:17 00:10:21 becomes very very high very quickly it
00:10:20 00:10:24 becomes impossible to control that ad
00:10:21 00:10:26 spend unless of course you cut your cost
00:10:24 00:10:28 per target cost per purchase or your bid
00:10:26 00:10:30 in half and in that case it might not
00:10:28 00:10:32 even spend any tough budget at all so
00:10:30 00:10:34 this is kind of a major problem with
00:10:32 00:10:36 tiktok guys and if you combine all of
00:10:34 00:10:38 these different problems right here it
00:10:36 00:10:40 makes tiktok an extremely difficult
00:10:38 00:10:42 platform to actually use and succeed
00:10:40 00:10:43 with especially as somebody who is just
00:10:42 00:10:45 starting up the shopify drop shipping
00:10:43 00:10:47 who needs a little bit of extra help or
00:10:45 00:10:49 even for those people who just don't
00:10:47 00:10:50 have that kind of budget to spend on
00:10:49 00:10:52 some of these things so these are five
00:10:50 00:10:55 main reasons why you want to stay away
00:10:52 00:10:56 from tiktok in 2021 but how long
00:10:55 00:10:58 should you exactly stay away from tik
00:10:56 00:11:01 tok does this mean you should never use
00:10:58 00:11:02 tiktok ads of course not but this
00:11:01 00:11:04 does mean that you want to spend a
00:11:02 00:11:06 little bit of extra time just learning
00:11:04 00:11:08 the platform maybe starting a few axes
00:11:06 00:11:10 and testing around a bit at a very small
00:11:08 00:11:12 budget making sure that whatever
00:11:10 00:11:14 products you try to target on tiktok
00:11:12 00:11:16 match this audience age range right here
00:11:14 00:11:17 those products also have enough
00:11:16 00:11:19 audiences and interest that you can
00:11:17 00:11:21 target and in addition you have enough
00:11:19 00:11:23 money to actually get somebody to make a
00:11:21 00:11:25 vertikal video for you because otherwise
00:11:23 00:11:27 it's just gonna be a waste of money as a
00:11:25 00:11:29 result if you're wanting to get into one
00:11:27 00:11:30 of the major addressing platforms
00:11:29 00:11:31 professionally and really know what
00:11:30 00:11:34 you're doing and i'm toking about
00:11:31 00:11:36 google ads right now i did recently
00:11:34 00:11:38 release a course on google ads start to
00:11:36 00:11:40 finish called the google ads mastery
00:11:38 00:11:42 course you can find the link for that in
00:11:40 00:11:44 the description below it has a lot of
00:11:42 00:11:46 members already finding a lot of good
00:11:44 00:11:48 results with the strategies mentioned in
00:11:46 00:11:49 that course a lot of those strategies i
00:11:48 00:11:51 do not actually cover in my youtube
00:11:49 00:11:53 channel at all simply because drop
00:11:51 00:11:55 shippers that pay for those strategies
00:11:53 00:11:56 have to get something special so if you
00:11:55 00:11:58 wanted to get a little bit ahead of the
00:11:56 00:12:00 curve and get those strategies and take
00:11:58 00:12:02 your shopify store to the next level
00:12:00 00:12:03 with google be sure to get the course
00:12:02 00:12:04 again the link will be in the
00:12:03 00:12:06 description below it is called the
00:12:04 00:12:08 google ads mastery course but if you
00:12:06 00:12:09 find any type of value in this video
00:12:08 00:12:11 smash that like button and smash that
00:12:09 00:12:13 subscribe button and i'll see you guys
00:12:11 00:12:13 next time