#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

Why Your Google Ads Campaigns Suck (Shopify)

Published on: December 6 2022 by Shri Kanase

Why Your Google Ads Campaigns Suck (Shopify)

Why Your Google Ads Campaigns Suck (Shopify)

what is going on everybody shri kanasa
here and in this video i'm gonna be
telling you exactly why your google ads
campaigns suck now this is one of the
most common problems a lot of e-commerce
store owners face and that is they're
just unable to find out why after
spending so much money on google ads
their campaigns are just not performing
up to the level that they want now a lot
of people think that there are some
crazy different maneuvers or tactiks
that you might have to do but trust me
on this when i say that there's actually
a few quick strategies which you can
implement right away in order to really
turn around your campaign performance
but let's just jump right into it now
why exactly do your campaign suck we're
gonna be dividing this out into two
types of different sucks number one suck
is the stagnant stuck where your
campaigns are simply stagnant no matter
how much you increase the budgets no
matter how much you increase the bids or
whatever else you might do your
campaigns just don't perform at the
level you want they're not increasing in
profitability they're not increasing in
revenue nothing is happening this is the
stagnant suck number two suck is called
the unprofitable suck now this is where
your campaigns are actually losing you
money and you're pretty much better off
without them there are other different
scenarios which you might be facing with
google but for the sake of this video
we're gonna be assuming that you are
within one of these two categories now
the number one most common reason
why your google ads campaigns actually
suck is because of number one too high
bits or number two too low bits now to
illustrate this i have opened on my
screen a client's account and this
client is under my google ads marketing
agency euro marketing more on that later
but as you can see we're looking at
right now the last 14 days worth of data
and there's a bunch of different
campaigns running on this google ads
account at least they were running
previously before we came into this
account but majority of the ad spend was
gone to these top four campaigns so that
is where we're gonna be diverting our
attention to what i want you to look at
is this second campaign right over here
this is a general testing campaign the
same way i always teach on my youtube
channel but let's take a look at the
statistiks so it has spent so far 177
dollars and 23 cents by the way this
account is targeted towards the united
kingdom market but the owner lives in
the united states so the amount is in
dollars but the target market is for the
uk 177 dollars an ad spent for a total
of zero sales and we can see that the
bid was around 28 cents that the
campaign was getting if we go inside the
campaign we'll be able to see within the
settings section exactly what bid this
campaign was running it so it was
running on maximize clicks the same
exact way that i always recommend but
the bit in this case was only 30 cents
if we convert this to great britain
pounds this will be much lower in terms
of pounds now going back to the main
dashboard and looking at the first
campaign which is another campaign which
we started running after realizing that
this second campaign was not running at
a lower bid what we want to do is now
look at the stats the first stat which
is the cost is 427 dollars and six cents
for a total of four sales and this
campaign has been running at around a
hundred dollars a day budget it has not
been running for too long less than a
week so far but still we have managed to
get four sales at a 2.23 robust now is
this robust amazing absolutely not but
it is still break even and slightly
above break even for the store we have
gotten 952 in sales and it is much
better than what the second campaign was
at now let's take a look at the cost per
link click the cost per link click for
this campaign is much higher than this
second campaign which we had running
it's at 35 cent per link click if we go
inside the campaign now to the settings
section we will be able to see that the
maximum cbc bid limit here is actually
49 so the bid limit is much much higher
about 19 cents higher and the weird
thing is this campaign is the campaign
getting the results and getting the
sales not this second campaign which was
running at a much lower bid so exactly
why is this happening google ads is a
very tricky platform there are bids that
work for certain niches and there are
bits that just don't work for certain
niches if you tried a 50 cent bid for a
much more competitive niche like watches
this campaign would not be spending any
money at all however within this niche
and this is a general drop shipping
store this bit just works i've seen it
happen time and time again ever since i
began with my own e-commerce store a bit
of 45 cent to 50 cent has just worked
regardless of the country that you
target regardless of the kinds of
products that you sell especially if
it's just a general drop shipping store
and that is exactly what we see so
number one most common reason why so
many ad accounts and so many people
really fail to get success with their
shopify store with their google ads
account is because they have too high of
a bit or too low of a bit now if this
ecommerce store was running that
campaign at a one dollar bid this
campaign would have sales that's for
sure however it would be extremely
unprofitable it would be losing money my
client would have already fired me by
now so you want to make sure your bid is
just right again watch some of my other
videos which i'll leave the links in the
description for but have the right bit
for your niche and this is kind of like
a little bit of a test that you will
have to do for some stores a 50 cent bit
is ideal for other stores it's just not
going to work so again don't have too
high of a bid don't have too low of a
bit you'll most likely know if your bid
is ideal or not because if it's too low
the campaign will not spend the budget
fully if it's too high it will just rush
through the budget within the first few
hours of a new day and you will be most
likely unprofitable so that's the number
one most common reason why your google
ads campaigns suck this brings me to the
number two most common reason and that
is you're just running the wrong
campaign type now what do i mean by this
exactly when i say wrong campaign time
i'm meaning if you are a brand new
shopify store there is no reason why you
should be running smart shopping
campaigns and if you are an established
shopify store with a lot of data there
is no reason why you should not be
trying out smart shopping campaigns so
when i say campaign type i'm referring
to smart campaigns versus standard
shopping campaigns or even versus search
campaigns and this gets kind of more on
the tiknical side when you go inside
and look at the individual bit
strategies like maximize clicks manual
cpc etc of course you want to make sure
those are ideal as well for the products
that you sell but normally here is the
rule of thumb i apply for my own
e-commerce brands as well as for any new
clients i take on if it's a brand new
shopify store with little to no data i'm
always starting a standard shopping
campaign aspect at maximize clicks
around a 50 cent bit of course this is
gonna depend on the niche if it's a
established store maybe it has a lot of
data from facebook ads tiktok ads
maybe it has a lot of data already from
google ads itself then i'm most likely
going to be starting a smart campaign
with no target robust check now i'm
going to be making more videos on
exactly how you should be starting your
campaigns but this is the general rule
of thumb you want to be following for
new accounts go the standard campaign
route for established accounts with a
lot of data not just from google but
also from other advertising platforms go
the smart route this is exactly what i'm
achieving the most success with both for
my stores as well as my client stores
but if your own google ads campaigns are
sucking make sure that you are running
the right campaign type for the amount
of data that you have gotten but this
directly leads me to point number three
as to why your google ads campaigns suck
and that is you simply have the wrong
kind of beta strategy now always i
recommend for new accounts especially
with a general testing campaign to go
the maximize bid limit route if you try
to run a general testing campaign with a
manual cpc
there is a very high chance your
campaign is going to be unprofitable and
is not going to get you the desired
results now is there a chance that it
will end up getting results of course
there's a chance but based on my
experience running google ads for so
many years now time and time again for
multiple different niches for multiple
different ad accounts i have seen
maximize clicks is really the way to go
especially when you go with the standard
shopping route there's some different
strategies that can work checking the
target robust box can work in that case
but also not checking it can work both
work perfectly fine now personally for
me i just like to leave it unchecked
nowadays for smart shopping but make
sure you have the right kind of bid
strategy if you're a brand new account
don't try to go the automated bidding
strategy types like target cpa target
roads etc where you're giving google too
much control and the reason is if you
are a brand new ad account with not a
lot of data google has no kind of data
to fall back on to get you those desired
results so if you put a target cp of 50
google does not know what kind of data
to look at to get those kinds of cpas
for you because it doesn't know what
audience converts at those cpas so that
is where manual cpc maximize clicks
really comes into play but maximize
clicks in that case performs the best if
you want data fast and that too good
kind of data but don't let this stop you
from trying out different things after
all you're only going to figure out
whether your account responds to smart
shopping the best or standard shopping
the best it's all worth the test but
what i like to do is for brand new ad
accounts again with the bid strategy
maximize clicks standard shopping for
more established then i'll go from
testing between standard shopping
maximize clicks as well as smart
shopping without the target robust box
check but of course at the end of the
day this is worth a try and to
illustrate this further i'm going to
open my screen right over here within an
ad account you won't be able to see the
names here because this is again another
client account which i'm running ads for
the first campaign right over here is
actually a standard shopping campaign
we're looking at the last 14 days worth
of data let's go ahead and change that
to last 30 days worth of data so right
over here the second campaign in this
case is the standard shopping campaign
the first campaign is a smart shopping
campaign these two campaigns are
targeting two completely different
countries the first one right here is
targeting the united states only the
second one right here is targeting
canada only but the reason why we
decided to try smart shopping for the us
is because this ad account had a lot of
established sales data over six figures
worth of data previously before we came
so it was pretty straightforward to try
smart shopping in this case for the
united states however here's the big
thing with smart shopping for the
different country like canada for
example it completely wrecked it did not
do well this client lost money on that
campaign type and the reason is there
was not enough data within canada for
this account to do well so that is why
we ended up doing a standard shopping
campaign and this is exactly what i mean
when i said test out different ad
strategies now the first campaign type
was a wrong bid strategy for canada but
we would not have found that out if we
had not tested the bid strategy as a
whole so you definitely want to be
giving it a try and as you can see right
over here smart shopping is performing
much better for the united states
because majority of the customers for
this brand come from the us and we have
a 3.15 robot for this brand right over
here for canada right over here we can
see a 3.02 robas but this is with
standard shopping and of course there's
a big difference in sales because smart
shopping is more google ads oriented
google is controlling the bidding and a
lot of different stuff so google is
trying its best to basically optimize
for the bid strategy here we're doing
maximize conversions not maximize
conversion value hence why this has a
lot of extra conversions and this one of
course maximize clicks we're running it
at a set bid limit for that works for
this campaign and we're getting decent
amount of results from that but again be
sure to always test out different
bidding strategies to really find out
exactly what is going to be working the
best for you but while you are testing
different things out while it is
extremely important to get these tests
done it is also important to abide by
the rule of not testing too much too
quickly and this brings me to point
number four as to why your google ads
campaigns suck you are basically making
a lot of changes way too fast it is
messing with the google ads optimization
it is messing with the algorithm and
google is having trouble really staying
on track trying to get you the right
kind of audience because every time you
make a change every time google ads
starts to take its first initial steps
towards right direction you come in and
you mess something up you change
something maybe you change the budget
maybe you exclude a keyword that is not
the ideal way to go in 2022 and onwards
if you want the right kind of results so
instead you want to kind of ease out on
the amount of changes that you're making
within the campaigns because in my
experience so far in 2022 running these
campaigns what i have found out is that
making too many changes too quickly is
the best way to completely wreck a
campaign's performance and all of these
changes that i'm referring to include
product optimization so excluding a
product excluding a keyword making a
change within the devices section or
whatever change affects the performance
directly affects the campaign you want
to give it a bit of time just let it run
after you make a single change don't
change anything for the next four to
five days i would even recommend seven
days regardless of the budget that
you're running at maybe if you're
running at a thousand dollars a day
budget make changes every four days or
so but besides that you should be really
waiting seven days because in 2022 the
less changes you make the better it is
going to be i mean look at all of the
changes google ads is making towards
giving google more control over the
bidding strategies like smart bidding
and the things it has done with that
performance max campaign so clearly
google wants to take a lot of control
away from you you want to let google do
this because the more you let google
control your campaigns the better
performance you are going to have in the
long run so simply ease out on making
too many changes focus on the other
things that matter and just let the
campaigns perform as they need to
perform because they will optimize on
their own they're smart enough to do
this and this brings me to the final
point this is more related to the search
ads directly but this can also relate to
the standard shopping campaigns do not
make too big of those negative keyword
list and do not add too many negative
keywords at a time this is one of the
biggest lessons of 2022 i've taken so
far with my clients accounts as well as
my own ad account every time i've tried
to add those negative keywords whether
it is a few negative keywords to maybe
even a few hundred at a single time it
has always wrecked the campaign's
performance basically gone from spending
the entire budget getting 100 200 500
impressions a day to getting 100
impressions 50 impressions to around
zero impressions and this is simply
happening more and more often especially
for search ads but also for those
standard shopping campaigns so what do
you do in this case you simply want to
stop adding too many of those big
negative keyword list and if you see a
lot of keywords that you're ranking for
that your campaigns are showing up for
which you don't want to be basically
spending money on just wait until the
seven day period after you have made
that specific change and add those
keywords in the broad match match types
so what i mean by this is if you are
ranking for the keyword 3d printer
jcpenney instead of adding the entire
keyword 3d printer jcpenney as a
negative keyword what you want to do is
you want to go ahead and create a
negative keywords list you want to put
the word a jcpenney in quotation marks
you put it as phrase match so now
anytime something like 3d printer
jcpenney or any word that comes with
jcpenney is shown for your ads you
simply don't spend money on it because
it is now part of the negative keywords
list this is the best way to go when you
add those negative keywords and it is
going to prevent google from just
tanking your results from getting good
results spending a good amount of budget
every single day so basically not
spending anything at all this has been
my personal experience so far in 2022
with the google ads but that is pretty
much my five list of exactly why your
google ads campaigns are sucking in 2022
and onwards now i have been referring to
my google ads agency often within this
video so the google ads marketing agency
is something where i directly handle
google ads accounts for for clients so
if you are doing over 30 000 in sales
with your e-commerce brand and you want
to take it to the next level with google
ads go on to my website at
euromarketing.com
book a call with my team and let's see
if we can work together to scale your
brand even more but if you found any
type of value in this video and you have
stayed until the end make sure to
destroy that subscribe button make sure
to destroy the like button down below
and i'll see you guys next time