WINNING Print On Demand Stores vs. LOSING Stores (Shopify POD Beginner Store Reviews Part Two)
Published on: November 29 2022 by Joe Robert
WINNING Print On Demand Stores vs. LOSING Stores (Shopify POD Beginner Store Reviews Part Two)
Table of Contents
WINNING Print On Demand Stores vs. LOSING Stores (Shopify POD Beginner Store Reviews Part Two)
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00:00:00 | 00:00:04 | so the other day inside of my facebook |
00:00:02 | 00:00:06 | group i made this post right here |
00:00:04 | 00:00:08 | toking about how after christmas you |
00:00:06 | 00:00:11 | should be promoting |
00:00:08 | 00:00:13 | some sort of a post christmas leftover |
00:00:11 | 00:00:14 | sale or something like that in this |
00:00:13 | 00:00:16 | store right here |
00:00:14 | 00:00:18 | that we're going to be taking a look at |
00:00:16 | 00:00:19 | today and comparing to a bunch of other |
00:00:18 | 00:00:21 | print on demand stores is |
00:00:19 | 00:00:23 | actually doing that you can see up at |
00:00:21 | 00:00:25 | the top that it says didn't get what you |
00:00:23 | 00:00:27 | really wanted use this code |
00:00:25 | 00:00:29 | for 21 off and you can see that they |
00:00:27 | 00:00:32 | have the code expiring |
00:00:29 | 00:00:34 | on new year's eve this store is also |
00:00:32 | 00:00:36 | most likely doing very well as you guys |
00:00:34 | 00:00:38 | know on this series here on my channel |
00:00:36 | 00:00:40 | we're comparing winning stores to |
00:00:38 | 00:00:42 | losing stores and in this video this is |
00:00:40 | 00:00:44 | going to be our winning store i sort of |
00:00:42 | 00:00:46 | want to just scroll through it quickly |
00:00:44 | 00:00:47 | let you guys take a peek at what they |
00:00:46 | 00:00:49 | are selling and what they |
00:00:47 | 00:00:51 | are all about and then we will be |
00:00:49 | 00:00:52 | breaking it down throughout the rest of |
00:00:51 | 00:00:54 | this video and then like i said |
00:00:52 | 00:00:56 | comparing it to a whole bunch of |
00:00:54 | 00:00:57 | other print on demand stores so when it |
00:00:56 | 00:00:58 | comes to this store there are four |
00:00:57 | 00:01:00 | things that i |
00:00:58 | 00:01:02 | really like the first is the look and |
00:01:00 | 00:01:04 | feel of the store |
00:01:02 | 00:01:06 | as you scroll through you really begin |
00:01:04 | 00:01:09 | to get a sense about what this brand |
00:01:06 | 00:01:10 | is all about what they stand for and the |
00:01:09 | 00:01:12 | products that they are selling |
00:01:10 | 00:01:14 | the second thing that i really like is |
00:01:12 | 00:01:15 | the product images they are not just |
00:01:14 | 00:01:16 | stok |
00:01:15 | 00:01:19 | default images you can see that all of |
00:01:16 | 00:01:20 | these products here have a nice black |
00:01:19 | 00:01:22 | brushed background behind them |
00:01:20 | 00:01:24 | also their collection images right here |
00:01:22 | 00:01:25 | they have accessories prints mystery |
00:01:24 | 00:01:27 | coffee |
00:01:25 | 00:01:29 | and apparel each collection has its own |
00:01:27 | 00:01:30 | branded image and it really gives the |
00:01:29 | 00:01:32 | store |
00:01:30 | 00:01:33 | a great feel the third thing that i like |
00:01:32 | 00:01:34 | is the swag |
00:01:33 | 00:01:36 | of the store you might be saying joe |
00:01:34 | 00:01:38 | what do you mean how does a store have |
00:01:36 | 00:01:40 | swag well if you look right here |
00:01:38 | 00:01:41 | this button this yellow button normally |
00:01:40 | 00:01:42 | someone would just write shop now here |
00:01:41 | 00:01:44 | however |
00:01:42 | 00:01:45 | they wrote buy things if we continue to |
00:01:44 | 00:01:47 | scroll down |
00:01:45 | 00:01:48 | you can see that instead of just writing |
00:01:47 | 00:01:50 | featured collection or something like |
00:01:48 | 00:01:52 | that they wrote freshest digs |
00:01:50 | 00:01:54 | both of those things together give this |
00:01:52 | 00:01:56 | store a swag and it's |
00:01:54 | 00:01:58 | going to leave an impression on the |
00:01:56 | 00:01:59 | buyers when they're coming to the store |
00:01:58 | 00:02:00 | the fourth thing that i like and you |
00:01:59 | 00:02:02 | might have missed it because it's not |
00:02:00 | 00:02:03 | actually shown anywhere i'm going to |
00:02:02 | 00:02:04 | scroll all the way down to the bottom if |
00:02:03 | 00:02:06 | you click |
00:02:04 | 00:02:07 | their instagram link right here you will |
00:02:06 | 00:02:10 | see that this store |
00:02:07 | 00:02:11 | has a massive instagram following you |
00:02:10 | 00:02:13 | can see that they have over 92 |
00:02:11 | 00:02:15 | 000 followers they're consistently |
00:02:13 | 00:02:17 | posting awesome content that people |
00:02:15 | 00:02:19 | inside of their niche would like and |
00:02:17 | 00:02:21 | doing this is probably giving them |
00:02:19 | 00:02:23 | a great source of organic traffic so |
00:02:21 | 00:02:24 | like i said earlier inside of this |
00:02:23 | 00:02:26 | series you guys already know this is |
00:02:24 | 00:02:27 | winning stores versus losing stores and |
00:02:26 | 00:02:28 | this |
00:02:27 | 00:02:30 | is our winning stores we're going to be |
00:02:28 | 00:02:32 | comparing this to three |
00:02:30 | 00:02:37 | other stores during this video and we'll |
00:02:32 | 00:02:37 | jump into it right after this |
00:02:40 | 00:02:44 | all right guys what's up joe robert here |
00:02:42 | 00:02:46 | founder of pod ninjas.com i help people |
00:02:44 | 00:02:48 | to start grow and scale print on demand |
00:02:46 | 00:02:49 | stores on shopify and like i said in |
00:02:48 | 00:02:52 | today's video |
00:02:49 | 00:02:54 | we're going to be jumping in to winning |
00:02:52 | 00:02:56 | stores versus losing stores and if you |
00:02:54 | 00:02:57 | guys want to submit a store for a future |
00:02:56 | 00:02:59 | episode here on the channel just look |
00:02:57 | 00:03:01 | for this post right here |
00:02:59 | 00:03:03 | inside of the pod ninjas facebook group |
00:03:01 | 00:03:05 | i make it every single tuesday |
00:03:03 | 00:03:07 | and you can just simply submit your |
00:03:05 | 00:03:09 | store on this post and i will be picking |
00:03:07 | 00:03:11 | some at random to compare |
00:03:09 | 00:03:13 | uh two winning stores here inside of |
00:03:11 | 00:03:14 | this series one thing to mention is that |
00:03:13 | 00:03:15 | i don't know |
00:03:14 | 00:03:17 | anything about these stores i don't know |
00:03:15 | 00:03:18 | who owns them i don't even really know |
00:03:17 | 00:03:19 | how |
00:03:18 | 00:03:21 | they are doing in terms of sales so |
00:03:19 | 00:03:22 | everything that i'm saying is based on |
00:03:21 | 00:03:24 | assumptions i'm going to be breaking |
00:03:22 | 00:03:26 | down these stores and if i |
00:03:24 | 00:03:28 | offend you if this happens to be one of |
00:03:26 | 00:03:29 | your stores that i look at today |
00:03:28 | 00:03:32 | that is not my intention i am only |
00:03:29 | 00:03:36 | trying to help so let's jump into it |
00:03:32 | 00:03:38 | here is our first store it is called |
00:03:36 | 00:03:42 | dripcaveclothing.com and then here |
00:03:38 | 00:03:43 | is our second store this one is called |
00:03:42 | 00:03:45 | spiritualwangsta.com and then this one |
00:03:43 | 00:03:47 | right here is called |
00:03:45 | 00:03:49 | electricclothing.com our first store if |
00:03:47 | 00:03:51 | you scroll down it says that it is a |
00:03:49 | 00:03:53 | store that combines trends and memes |
00:03:51 | 00:03:55 | with streetwear minded fashion so that |
00:03:53 | 00:03:56 | you can wear the clothes and accessories |
00:03:55 | 00:03:59 | that make you feel connected to |
00:03:56 | 00:04:00 | and love to wear we stand for |
00:03:59 | 00:04:00 | comfortable products that make you stand |
00:04:00 | 00:04:03 | out |
00:04:00 | 00:04:04 | in your unique way start or follow the |
00:04:03 | 00:04:06 | trends you love |
00:04:04 | 00:04:08 | the second store says that it is a brand |
00:04:06 | 00:04:09 | inspired by everyone our shop is |
00:04:08 | 00:04:11 | carefully |
00:04:09 | 00:04:14 | with a collection of apparels and |
00:04:11 | 00:04:14 | jewelry inspired by the streets of new |
00:04:14 | 00:04:16 | york |
00:04:14 | 00:04:18 | and the third does not actually have an |
00:04:16 | 00:04:20 | about us blurb or anything like that but |
00:04:18 | 00:04:22 | just looking at it it does appear to be |
00:04:20 | 00:04:23 | some sort of a fitness clothing line |
00:04:22 | 00:04:25 | where they are selling |
00:04:23 | 00:04:27 | accessories and clothing for people to |
00:04:25 | 00:04:28 | wear when they go to the gym so let's |
00:04:27 | 00:04:30 | compare here |
00:04:28 | 00:04:32 | is our winning story you can see that |
00:04:30 | 00:04:34 | for their about us blurb they kept it |
00:04:32 | 00:04:34 | really simple which is what i recommend |
00:04:34 | 00:04:37 | to do |
00:04:34 | 00:04:39 | sometimes people write really awkward |
00:04:37 | 00:04:40 | and bizarre things here you can see that |
00:04:39 | 00:04:42 | on one of the other stores that we |
00:04:40 | 00:04:43 | already looked at but they kept it |
00:04:42 | 00:04:45 | simple they wrote mischief mayhem |
00:04:43 | 00:04:47 | and motorcycles and that's just the |
00:04:45 | 00:04:48 | beginning the first part of who we are |
00:04:47 | 00:04:50 | and what we're about we're here to |
00:04:48 | 00:04:51 | contribute to the culture |
00:04:50 | 00:04:54 | and community that inspired our |
00:04:51 | 00:04:55 | existence if we switch back over to the |
00:04:54 | 00:04:57 | drip cave you can see that they wrote |
00:04:55 | 00:04:59 | that they combine trends and memes with |
00:04:57 | 00:05:00 | streetwear minded fashion so that you |
00:04:59 | 00:05:02 | can wear the clothes and accessories |
00:05:00 | 00:05:03 | that you feel connected to |
00:05:02 | 00:05:04 | and love to wear we stand for |
00:05:03 | 00:05:05 | comfortable products that make you stand |
00:05:04 | 00:05:06 | out in your unique way |
00:05:05 | 00:05:08 | honestly sometimes people write stuff |
00:05:06 | 00:05:10 | like this on their store to me it's a |
00:05:08 | 00:05:11 | little bit cheesy it kind of makes it |
00:05:10 | 00:05:12 | you know |
00:05:11 | 00:05:14 | sound a little bit forced if i'm being |
00:05:12 | 00:05:16 | honest it's kind of a weird paragraph if |
00:05:14 | 00:05:16 | i'm if i'm being completely honest if we |
00:05:16 | 00:05:19 | go to |
00:05:16 | 00:05:20 | uh this the spiritual wanksta store uh |
00:05:19 | 00:05:22 | this one's even a little bit weirder |
00:05:20 | 00:05:24 | there's actually a weird grammatikal or |
00:05:22 | 00:05:26 | spelling error here this sentence does |
00:05:24 | 00:05:27 | not make sense it says our shop is |
00:05:26 | 00:05:28 | carefully |
00:05:27 | 00:05:30 | with a collection of apparels and |
00:05:28 | 00:05:31 | jewelry inspired by the streets of new |
00:05:30 | 00:05:33 | york and then the line right above it |
00:05:31 | 00:05:34 | says that it's inspired by everyone so |
00:05:33 | 00:05:35 | they're |
00:05:34 | 00:05:37 | they're saying that it's inspired by the |
00:05:35 | 00:05:39 | streets of new york and also |
00:05:37 | 00:05:41 | that their brand is inspired by everyone |
00:05:39 | 00:05:42 | and then like i said with the electric |
00:05:41 | 00:05:44 | clothing store |
00:05:42 | 00:05:46 | there is no about us blurb or anything |
00:05:44 | 00:05:48 | like that but it does seem to be |
00:05:46 | 00:05:50 | uh something for people who like to uh |
00:05:48 | 00:05:52 | work out another thing that i thought |
00:05:50 | 00:05:54 | was weird about the spiritual wanksta |
00:05:52 | 00:05:56 | store is just by looking at the domain |
00:05:54 | 00:05:56 | right spiritual wengsta you would assume |
00:05:56 | 00:05:58 | that |
00:05:56 | 00:06:00 | this store is a play on the popular |
00:05:58 | 00:06:02 | spiritual gangster |
00:06:00 | 00:06:03 | uh term right that's kind of a thing |
00:06:02 | 00:06:05 | that sometimes people call themselves |
00:06:03 | 00:06:07 | when they are spiritual but they're also |
00:06:05 | 00:06:08 | hip so i thought going into this that |
00:06:07 | 00:06:10 | that would be kind of what this was all |
00:06:08 | 00:06:12 | about but you can see this image here |
00:06:10 | 00:06:14 | up at the top really doesn't reflect |
00:06:12 | 00:06:15 | anything like that this just looks like |
00:06:14 | 00:06:17 | a woman's clothes |
00:06:15 | 00:06:20 | closet that has business clothing inside |
00:06:17 | 00:06:21 | of it it then says your favorite online |
00:06:20 | 00:06:23 | boutique right like they're not really |
00:06:21 | 00:06:25 | doing anything here to convey |
00:06:23 | 00:06:27 | uh this spiritual gangster or spiritual |
00:06:25 | 00:06:29 | wank stuff feel even these |
00:06:27 | 00:06:30 | product images down here the whole site |
00:06:29 | 00:06:32 | feels very empty |
00:06:30 | 00:06:34 | same thing here with the drip cave store |
00:06:32 | 00:06:36 | you can see that up at the top they do |
00:06:34 | 00:06:37 | have this one header image with someone |
00:06:36 | 00:06:38 | wearing a tank top with the logo on it |
00:06:37 | 00:06:40 | but then |
00:06:38 | 00:06:42 | as we scroll down the store just feels |
00:06:40 | 00:06:44 | very empty these product images |
00:06:42 | 00:06:45 | are not great in my opinion earlier i |
00:06:44 | 00:06:47 | showed you uh the |
00:06:45 | 00:06:49 | ones on the winning store that really |
00:06:47 | 00:06:50 | look awesome they stand out they pop |
00:06:49 | 00:06:52 | and it really gives the store a great |
00:06:50 | 00:06:53 | look and feel these ones are just very |
00:06:52 | 00:06:55 | boring to me same thing here as we |
00:06:53 | 00:06:56 | continue to scroll down it just seems to |
00:06:55 | 00:06:58 | end right like this you're just |
00:06:56 | 00:06:59 | scrolling on the store and it just ends |
00:06:58 | 00:07:01 | there's really not much here to look at |
00:06:59 | 00:07:02 | electric clothing company i think does a |
00:07:01 | 00:07:04 | little bit of a better job mainly |
00:07:02 | 00:07:06 | because they just have so many images |
00:07:04 | 00:07:07 | of their products these images look good |
00:07:06 | 00:07:08 | in my opinion i don't think they're bad |
00:07:07 | 00:07:10 | or anything like that |
00:07:08 | 00:07:12 | i think this one here on the left is a |
00:07:10 | 00:07:14 | little bit funny sometimes people |
00:07:12 | 00:07:16 | tend to use mock-ups like that i believe |
00:07:14 | 00:07:17 | that's a printful mock-up |
00:07:16 | 00:07:19 | and to me it doesn't really match what |
00:07:17 | 00:07:21 | they're going for here the rest of them |
00:07:19 | 00:07:23 | do look okay this mock up here |
00:07:21 | 00:07:24 | that does look a little bit fake i'm |
00:07:23 | 00:07:26 | assuming that's like a place it mock-up |
00:07:24 | 00:07:28 | or perhaps the mock-up that the print on |
00:07:26 | 00:07:29 | demand app generates but it just doesn't |
00:07:28 | 00:07:31 | look like a real |
00:07:29 | 00:07:32 | product that somebody is actually |
00:07:31 | 00:07:34 | wearing the next thing i want to tok |
00:07:32 | 00:07:36 | about is sort of a critique |
00:07:34 | 00:07:37 | about the niches and the approach that |
00:07:36 | 00:07:39 | each of these stores |
00:07:37 | 00:07:41 | is taking now you can see here on the |
00:07:39 | 00:07:41 | winning store the go fast don't die dot |
00:07:41 | 00:07:43 | com |
00:07:41 | 00:07:45 | that they've done a really nice job at |
00:07:43 | 00:07:47 | making it apparent that they are |
00:07:45 | 00:07:49 | a clothing brand a clothing line for |
00:07:47 | 00:07:51 | people who love to ride |
00:07:49 | 00:07:52 | motorcycles or those who even just like |
00:07:51 | 00:07:54 | to ride in race cars right |
00:07:52 | 00:07:55 | as we scroll down you can see that they |
00:07:54 | 00:07:57 | have something written here about |
00:07:55 | 00:08:00 | motorcycles everything is branded |
00:07:57 | 00:08:02 | towards motorcycles and the key here is |
00:08:00 | 00:08:04 | what they're doing is they're using that |
00:08:02 | 00:08:06 | instagram account to really grow |
00:08:04 | 00:08:07 | their following and their brand when you |
00:08:06 | 00:08:08 | are creating some sort of a clothing |
00:08:07 | 00:08:10 | line like this |
00:08:08 | 00:08:11 | you need to make sure that you're doing |
00:08:10 | 00:08:13 | something like this this store here with |
00:08:11 | 00:08:15 | the drip cave like i'm not on |
00:08:13 | 00:08:17 | i'm honestly not really sure who this is |
00:08:15 | 00:08:19 | appealing to right these are |
00:08:17 | 00:08:20 | these are hoodies that uh you honestly |
00:08:19 | 00:08:22 | can't even really see it here on the |
00:08:20 | 00:08:24 | page it's so small this the logo on the |
00:08:22 | 00:08:26 | top right that says |
00:08:24 | 00:08:28 | uh mama raised no simp like i'm not |
00:08:26 | 00:08:29 | really sure honestly maybe i'm just not |
00:08:28 | 00:08:30 | that hip but i don't know what that |
00:08:29 | 00:08:32 | means |
00:08:30 | 00:08:33 | i think that this store is struggling a |
00:08:32 | 00:08:35 | little bit to convey |
00:08:33 | 00:08:37 | exactly who this clothing line is for |
00:08:35 | 00:08:38 | same thing here with spiritual wank |
00:08:37 | 00:08:40 | still like i said earlier they start off |
00:08:38 | 00:08:41 | on the top with this random |
00:08:40 | 00:08:43 | header image that really has nothing to |
00:08:41 | 00:08:44 | do with any of the products that they |
00:08:43 | 00:08:46 | sell and then as you scroll down |
00:08:44 | 00:08:48 | they have these shirts with a strawberry |
00:08:46 | 00:08:50 | on it and then two shirts that just say |
00:08:48 | 00:08:53 | spiritual wankster and then honestly too |
00:08:50 | 00:08:54 | one thing to think about is this text on |
00:08:53 | 00:08:56 | this mock-up it looks a little bit low |
00:08:54 | 00:08:57 | it probably should be |
00:08:56 | 00:08:59 | higher right on the chest it's kind of |
00:08:57 | 00:09:00 | sitting at the top of his belly |
00:08:59 | 00:09:02 | and it really should be up a little bit |
00:09:00 | 00:09:02 | that's going to be a little bit of an |
00:09:02 | 00:09:04 | awkward shirt |
00:09:02 | 00:09:06 | i would imagine for somebody to wear |
00:09:04 | 00:09:07 | when the text is down in the middle of |
00:09:06 | 00:09:09 | the shirt before we go any further |
00:09:07 | 00:09:11 | though if you guys enjoy my content you |
00:09:09 | 00:09:13 | think i am doing a good job consider |
00:09:11 | 00:09:15 | liking the video and subscribing |
00:09:13 | 00:09:17 | to the channel your support really does |
00:09:15 | 00:09:18 | help my small youtube channel to grow |
00:09:17 | 00:09:20 | and i really appreciate it and if you |
00:09:18 | 00:09:22 | guys want some more resources |
00:09:20 | 00:09:23 | to help you with your print on demand |
00:09:22 | 00:09:25 | store consider checking out |
00:09:23 | 00:09:27 | what i think is the world's best free |
00:09:25 | 00:09:29 | print on demand course the link is down |
00:09:27 | 00:09:30 | in the description inside of my free |
00:09:29 | 00:09:31 | print on demand course there is |
00:09:30 | 00:09:33 | information |
00:09:31 | 00:09:35 | that other people are actually charging |
00:09:33 | 00:09:36 | for so if you're looking to get started |
00:09:35 | 00:09:37 | with print on demand on shopify |
00:09:36 | 00:09:39 | definitely check that out it's |
00:09:37 | 00:09:41 | completely free to sign up |
00:09:39 | 00:09:42 | over 20 videos to help you to get |
00:09:41 | 00:09:45 | started with your print on demand |
00:09:42 | 00:09:47 | business and also check out the pod |
00:09:45 | 00:09:49 | ninjas facebook group currently there's |
00:09:47 | 00:09:51 | about 28 000 members inside of the group |
00:09:49 | 00:09:52 | so if you want to join a community full |
00:09:51 | 00:09:54 | of a bunch of other people like you |
00:09:52 | 00:09:55 | make sure to check that out so one thing |
00:09:54 | 00:09:57 | that i was getting at is that i was kind |
00:09:55 | 00:09:58 | of critiquing the approaches of these |
00:09:57 | 00:10:01 | stores now |
00:09:58 | 00:10:03 | my belief is that the best strategy for |
00:10:01 | 00:10:04 | print on demand is to choose a really |
00:10:03 | 00:10:06 | passionate niche |
00:10:04 | 00:10:08 | and then create niche designs inside of |
00:10:06 | 00:10:10 | it and then use facebook ads to sell |
00:10:08 | 00:10:12 | those products these stores here are |
00:10:10 | 00:10:14 | sort of doing that but they're also |
00:10:12 | 00:10:16 | sort of creating their own line of |
00:10:14 | 00:10:18 | clothing and sometimes like this store |
00:10:16 | 00:10:20 | here electricclothingcompany.com |
00:10:18 | 00:10:22 | they are just basing it around a logo |
00:10:20 | 00:10:24 | they are literally selling leggings and |
00:10:22 | 00:10:26 | sports bras that just have |
00:10:24 | 00:10:28 | their logo on it and in order to make |
00:10:26 | 00:10:30 | those sales you're going to need to do |
00:10:28 | 00:10:32 | the same thing that nike does right |
00:10:30 | 00:10:34 | everybody who buys nike stuff is not |
00:10:32 | 00:10:35 | buying it because they want something |
00:10:34 | 00:10:36 | that's really high quality they're |
00:10:35 | 00:10:39 | buying it because |
00:10:36 | 00:10:40 | it has a nike logo on it and in order to |
00:10:39 | 00:10:42 | actually be successful with something |
00:10:40 | 00:10:42 | like this you're going to have to do |
00:10:42 | 00:10:45 | things |
00:10:42 | 00:10:46 | that our winning store go fast don't die |
00:10:45 | 00:10:47 | is doing on |
00:10:46 | 00:10:49 | instagram if we take a look at the |
00:10:47 | 00:10:51 | electric clothing company instagram you |
00:10:49 | 00:10:53 | can see that they basically have |
00:10:51 | 00:10:55 | all of the same images that they had on |
00:10:53 | 00:10:57 | their store they really should try to do |
00:10:55 | 00:10:58 | some additional things here |
00:10:57 | 00:11:00 | some of the things that the go fast |
00:10:58 | 00:11:01 | don't die store is doing is a great way |
00:11:00 | 00:11:03 | to grow |
00:11:01 | 00:11:04 | a passionate following around your brand |
00:11:03 | 00:11:04 | because this store all they're doing |
00:11:04 | 00:11:07 | right now |
00:11:04 | 00:11:08 | is just posting random pictures of their |
00:11:07 | 00:11:09 | products with their logos on it and |
00:11:08 | 00:11:10 | honestly if you're looking at the |
00:11:09 | 00:11:12 | engagement |
00:11:10 | 00:11:14 | on each photo it is not doing so well if |
00:11:12 | 00:11:16 | we scroll all the way back up to the top |
00:11:14 | 00:11:17 | you can see that they have just 70 |
00:11:16 | 00:11:18 | followers if we see their most recent |
00:11:17 | 00:11:22 | post it was six |
00:11:18 | 00:11:24 | days ago the one next to that was seven |
00:11:22 | 00:11:25 | the one before that was seven days we'll |
00:11:24 | 00:11:28 | just kind of click through december 21st |
00:11:25 | 00:11:30 | december 20th december 20th december |
00:11:28 | 00:11:31 | 19th december 19th if you guys are |
00:11:30 | 00:11:33 | curious today |
00:11:31 | 00:11:34 | as i am recording this it is december |
00:11:33 | 00:11:36 | 30th |
00:11:34 | 00:11:38 | uh so it does seem like they are not |
00:11:36 | 00:11:40 | super active uh here on the |
00:11:38 | 00:11:42 | instagram account but they do post a |
00:11:40 | 00:11:43 | little bit i think if they want to |
00:11:42 | 00:11:44 | really take this to the next level |
00:11:43 | 00:11:46 | they're going to have to do some of the |
00:11:44 | 00:11:48 | things that this store here |
00:11:46 | 00:11:50 | is doing you can see that not only are |
00:11:48 | 00:11:52 | they posting pictures of some of the |
00:11:50 | 00:11:54 | things that they sell |
00:11:52 | 00:11:55 | they are also posting a ton of lifestyle |
00:11:54 | 00:11:56 | pictures and you can see that the |
00:11:55 | 00:11:57 | engagement that they get here this video |
00:11:56 | 00:12:00 | here |
00:11:57 | 00:12:01 | has 30 000 views that is a great way to |
00:12:00 | 00:12:02 | grow an instagram account if you can see |
00:12:01 | 00:12:05 | we scroll back up to the top they have |
00:12:02 | 00:12:07 | over 92 000 followers every single time |
00:12:05 | 00:12:08 | this store posts a graphic of something |
00:12:07 | 00:12:10 | that they have on a shirt |
00:12:08 | 00:12:12 | they're going to get thousands of people |
00:12:10 | 00:12:14 | seeing it and potentially |
00:12:12 | 00:12:16 | coming to their store if you contrast |
00:12:14 | 00:12:17 | that here with the electric clothing |
00:12:16 | 00:12:19 | company |
00:12:17 | 00:12:20 | instagram you can see that they're just |
00:12:19 | 00:12:21 | simply not even coming close to that |
00:12:20 | 00:12:23 | because all they're doing is just |
00:12:21 | 00:12:24 | posting pictures |
00:12:23 | 00:12:26 | with their logo on and if no one knows |
00:12:24 | 00:12:28 | who electric clothing company is they're |
00:12:26 | 00:12:30 | not going to be interested |
00:12:28 | 00:12:32 | in checking out this store another thing |
00:12:30 | 00:12:33 | to think about is user experience and |
00:12:32 | 00:12:35 | how the store looks so when you're |
00:12:33 | 00:12:36 | landing on a product page right let's |
00:12:35 | 00:12:38 | check out this winning store here you |
00:12:36 | 00:12:39 | can see that as we scroll down has a |
00:12:38 | 00:12:41 | really nice look and feel right |
00:12:39 | 00:12:43 | everything is really concentrated |
00:12:41 | 00:12:44 | where it should be they have some nice |
00:12:43 | 00:12:45 | product images down here on the bottom |
00:12:44 | 00:12:48 | and as we scroll up |
00:12:45 | 00:12:50 | everything looks very streamlined and it |
00:12:48 | 00:12:53 | looks good right and if we go back |
00:12:50 | 00:12:55 | to this store here spiritual wanksta |
00:12:53 | 00:12:57 | it's just kind of a weird layout right |
00:12:55 | 00:12:58 | as we scroll down they have some really |
00:12:57 | 00:13:00 | generic text here |
00:12:58 | 00:13:01 | a size guide that honestly doesn't |
00:13:00 | 00:13:03 | really look that good another little |
00:13:01 | 00:13:04 | side note here is i don't typically if |
00:13:03 | 00:13:05 | i'm ever selling a hoodie or anything |
00:13:04 | 00:13:06 | like that |
00:13:05 | 00:13:08 | i don't use a size guide for the most |
00:13:06 | 00:13:08 | part people know what size shirt they |
00:13:08 | 00:13:11 | are |
00:13:08 | 00:13:13 | or what size hoodie they are if you |
00:13:11 | 00:13:14 | wanted to put a little description there |
00:13:13 | 00:13:16 | about how the hoodie fits if it fits |
00:13:14 | 00:13:17 | large or if it fits tight |
00:13:16 | 00:13:19 | you can do that but i don't really think |
00:13:17 | 00:13:21 | a size chart is actually that valuable i |
00:13:19 | 00:13:22 | don't think many people actually even |
00:13:21 | 00:13:24 | know |
00:13:22 | 00:13:25 | how how long they need a sleeve or how |
00:13:24 | 00:13:26 | much width they need |
00:13:25 | 00:13:28 | in the shirt i'm not even sure what |
00:13:26 | 00:13:30 | width means if that's like here |
00:13:28 | 00:13:31 | on the on the product or if it's like up |
00:13:30 | 00:13:33 | here i don't really know what that means |
00:13:31 | 00:13:36 | i think this is a waste of space here |
00:13:33 | 00:13:38 | also this text here is super generic |
00:13:36 | 00:13:39 | there's nothing here that is adding |
00:13:38 | 00:13:41 | anything to |
00:13:39 | 00:13:43 | your store honestly this just feels |
00:13:41 | 00:13:43 | really really generic the whole entire |
00:13:43 | 00:13:45 | thing |
00:13:43 | 00:13:47 | feels generic and i don't think that |
00:13:45 | 00:13:49 | this is a great |
00:13:47 | 00:13:50 | attempt at building this brand around |
00:13:49 | 00:13:53 | being a spiritual wanksta |
00:13:50 | 00:13:54 | another thing to consider is the logos |
00:13:53 | 00:13:56 | on the store i think go fast don't die |
00:13:54 | 00:13:59 | did a really nice job at creating a |
00:13:56 | 00:14:01 | really simple logo that kind of gets |
00:13:59 | 00:14:02 | their swag across the font that they |
00:14:01 | 00:14:03 | chose here |
00:14:02 | 00:14:05 | it works right there's little like |
00:14:03 | 00:14:06 | lightning bolts in it i'll see if i can |
00:14:05 | 00:14:07 | open this in a new |
00:14:06 | 00:14:09 | tab and make it a little bit bigger so |
00:14:07 | 00:14:10 | you guys can see it you can see that |
00:14:09 | 00:14:11 | there's a lightning bolt going right |
00:14:10 | 00:14:12 | through |
00:14:11 | 00:14:14 | the middle everything looks really good |
00:14:12 | 00:14:17 | you know if we contrast that |
00:14:14 | 00:14:18 | with the mama raised no simp uh brand |
00:14:17 | 00:14:20 | here drip cave like |
00:14:18 | 00:14:22 | it's okay right like there's a the word |
00:14:20 | 00:14:23 | drip cave and then there's a cave right |
00:14:22 | 00:14:25 | it's okay but like i said i don't think |
00:14:23 | 00:14:25 | that this store really did anything else |
00:14:25 | 00:14:27 | to |
00:14:25 | 00:14:28 | get their brand across i don't really |
00:14:27 | 00:14:30 | think it's something i don't really know |
00:14:28 | 00:14:31 | who this appeals to if i'm being honest |
00:14:30 | 00:14:33 | the |
00:14:31 | 00:14:35 | go fast don't die store obviously it's |
00:14:33 | 00:14:38 | for people who drive motorcycles right |
00:14:35 | 00:14:39 | all their designs are about driving a |
00:14:38 | 00:14:40 | motorcycle right this one says go |
00:14:39 | 00:14:41 | outside |
00:14:40 | 00:14:43 | the back says getting lost will help you |
00:14:41 | 00:14:45 | find yourself this one says life won't |
00:14:43 | 00:14:46 | wait and then on the back |
00:14:45 | 00:14:48 | has a different message everything is |
00:14:46 | 00:14:49 | niche specific |
00:14:48 | 00:14:51 | choosing something like this and |
00:14:49 | 00:14:51 | creating something that just says no |
00:14:51 | 00:14:53 | simp |
00:14:51 | 00:14:55 | uh honestly i don't know who this is for |
00:14:53 | 00:14:56 | right i'm not sure that this is a |
00:14:55 | 00:14:58 | winning product i'm not sure this is |
00:14:56 | 00:15:00 | something that can actually sell |
00:14:58 | 00:15:02 | online and be scaled same thing if we go |
00:15:00 | 00:15:03 | back to electric clothing company like i |
00:15:02 | 00:15:05 | said they're basically just creating |
00:15:03 | 00:15:06 | products with their logo on it they're |
00:15:05 | 00:15:08 | they're essentially trying to |
00:15:06 | 00:15:10 | become their own fitness brand and |
00:15:08 | 00:15:11 | honestly you know if nobody knows |
00:15:10 | 00:15:13 | anything about your brand they're not |
00:15:11 | 00:15:15 | going to buy it right they're not |
00:15:13 | 00:15:17 | people are not buying things with logos |
00:15:15 | 00:15:19 | on it because they are attracted to |
00:15:17 | 00:15:20 | high quality stuff right maybe sometimes |
00:15:19 | 00:15:21 | they are but with no-name brands like |
00:15:20 | 00:15:24 | this this is not |
00:15:21 | 00:15:26 | a great attempt at creating a clothing |
00:15:24 | 00:15:27 | line inside of the fitness niche |
00:15:26 | 00:15:29 | if we go back to the spiritual wanksta |
00:15:27 | 00:15:31 | store here you can see that they do not |
00:15:29 | 00:15:32 | even have a logo here on the store it is |
00:15:31 | 00:15:34 | nowhere to |
00:15:32 | 00:15:36 | be found as we scroll through there's |
00:15:34 | 00:15:37 | nothing here either with a logo so in |
00:15:36 | 00:15:39 | terms of branding i think this store |
00:15:37 | 00:15:40 | really doesn't have any at all right |
00:15:39 | 00:15:41 | i've already kind of called out this |
00:15:40 | 00:15:42 | header here |
00:15:41 | 00:15:44 | uh at the top and then like i said |
00:15:42 | 00:15:46 | earlier when we went to the product page |
00:15:44 | 00:15:47 | uh there was really nothing here to |
00:15:46 | 00:15:49 | support an actual brand |
00:15:47 | 00:15:51 | the spiritual ranks of store also does |
00:15:49 | 00:15:52 | have an instagram account you can see |
00:15:51 | 00:15:55 | that |
00:15:52 | 00:15:57 | it has 312 followers one of the things |
00:15:55 | 00:15:58 | that i wanted to |
00:15:57 | 00:16:00 | call out here is sort of what i was |
00:15:58 | 00:16:01 | toking about earlier that when i saw |
00:16:00 | 00:16:02 | the url |
00:16:01 | 00:16:04 | of the store i thought it was going to |
00:16:02 | 00:16:06 | be a store that was based on being |
00:16:04 | 00:16:08 | spiritual right but also being hip at |
00:16:06 | 00:16:10 | the same time you can see that their |
00:16:08 | 00:16:10 | little bio here says raising vibrations |
00:16:10 | 00:16:12 | through |
00:16:10 | 00:16:14 | our design sharing good energy positive |
00:16:12 | 00:16:15 | mindset integrity |
00:16:14 | 00:16:17 | and kindness but remember if we go to |
00:16:15 | 00:16:20 | the store there's nothing here |
00:16:17 | 00:16:21 | that even toks about that at all right |
00:16:20 | 00:16:23 | there's this random image at the top and |
00:16:21 | 00:16:24 | then it just says your favorite online |
00:16:23 | 00:16:27 | boutique it really does not |
00:16:24 | 00:16:28 | match uh and honestly i'm kind of uh |
00:16:27 | 00:16:29 | concerned |
00:16:28 | 00:16:31 | at the direction of this store i don't |
00:16:29 | 00:16:32 | see even these designs here on the store |
00:16:31 | 00:16:35 | i don't think really |
00:16:32 | 00:16:36 | reflect anything of what that sentence |
00:16:35 | 00:16:38 | that they had here in the bio |
00:16:36 | 00:16:40 | was even about but this store i guess is |
00:16:38 | 00:16:42 | is doing a good job at posting both |
00:16:40 | 00:16:44 | pictures of their products and also |
00:16:42 | 00:16:46 | uh content you can see that you know |
00:16:44 | 00:16:46 | posting these things right here like |
00:16:46 | 00:16:49 | progress |
00:16:46 | 00:16:51 | uh with perfection crossed out your |
00:16:49 | 00:16:53 | potential is endless on this image here |
00:16:51 | 00:16:53 | this is also a good image to continue to |
00:16:53 | 00:16:54 | post |
00:16:53 | 00:16:56 | i think in order to make something like |
00:16:54 | 00:16:57 | this work you're going to have to fix |
00:16:56 | 00:16:59 | some of the things that i've mentioned |
00:16:57 | 00:17:00 | on the store mainly around your branding |
00:16:59 | 00:17:02 | and adding a logo and things like that |
00:17:00 | 00:17:03 | and toking about what your brand is all |
00:17:02 | 00:17:06 | about but also |
00:17:03 | 00:17:07 | continuing to do stuff like this because |
00:17:06 | 00:17:09 | it's not really a |
00:17:07 | 00:17:11 | solid niche in my opinion and you're |
00:17:09 | 00:17:12 | sort of creating a clothing line and to |
00:17:11 | 00:17:15 | do that you need to get people to fall |
00:17:12 | 00:17:17 | in love with what you're doing and in |
00:17:15 | 00:17:19 | turn they will end up buying your stuff |
00:17:17 | 00:17:20 | with your logo on it right so |
00:17:19 | 00:17:21 | hopefully some of this stuff was helpful |
00:17:20 | 00:17:23 | folks this is going to be like i said |
00:17:21 | 00:17:24 | last week a series that we do here on |
00:17:23 | 00:17:26 | the channel |
00:17:24 | 00:17:28 | if you guys want to submit a store to be |
00:17:26 | 00:17:29 | compared to a |
00:17:28 | 00:17:31 | winning store in the future make sure to |
00:17:29 | 00:17:32 | check out this post right here that i |
00:17:31 | 00:17:34 | showed earlier |
00:17:32 | 00:17:35 | i post it every single tuesday inside of |
00:17:34 | 00:17:37 | the pod |
00:17:35 | 00:17:38 | ninjas group so hopefully you guys have |
00:17:37 | 00:17:41 | a great rest of the day and i'll see you |
00:17:38 | 00:17:41 | guys in the next video |
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