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WINNING Print On Demand Stores vs. LOSING Stores (Shopify POD Beginner Tutorial)

Published on: November 29 2022 by Joe Robert

WINNING Print On Demand Stores vs. LOSING Stores (Shopify POD Beginner Tutorial)

WINNING Print On Demand Stores vs. LOSING Stores (Shopify POD Beginner Tutorial)

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00:00:07 00:00:12 so you finally opened your
00:00:10 00:00:14 print-on-demand Shopify store you spent
00:00:12 00:00:16 weeks making it you looked on YouTube
00:00:14 00:00:18 you watched every single video that you
00:00:16 00:00:20 could find and you thought you did
00:00:18 00:00:22 everything right unfortunately a lot of
00:00:20 00:00:24 people are just like you they launched
00:00:22 00:00:26 their store they watch a ton of content
00:00:24 00:00:28 online and when they start to launch
00:00:26 00:00:30 Facebook ads they begin to see that what
00:00:28 00:00:33 they've done is actually not working
00:00:30 00:00:35 when this happens most people's reaction
00:00:33 00:00:37 is to immediately go and fix their
00:00:35 00:00:38 Facebook ads they think that there's
00:00:37 00:00:39 something that they're doing wrong with
00:00:38 00:00:41 their targeting maybe there's something
00:00:39 00:00:43 that they're doing wrong with their ad
00:00:41 00:00:45 creative or their ad copy and they
00:00:43 00:00:47 basically just spend way too much money
00:00:45 00:00:49 launching Facebook ad after Facebook ad
00:00:47 00:00:51 what I'm here to tell you in this video
00:00:49 00:00:53 today is that the problem might not
00:00:51 00:00:55 actually be your ad and it could be your
00:00:53 00:00:57 store in today's video I'm going to be
00:00:55 00:00:59 showing you guys some winning stores and
00:00:57 00:01:00 comparing them to some losing stores
00:00:59 00:01:03 inside of my Facebook group the other
00:01:00 00:01:05 day I asked members to provide me with
00:01:03 00:01:06 their store URLs and I told them that I
00:01:05 00:01:08 would be reviewing them and I'll be
00:01:06 00:01:10 doing that inside of this video if I
00:01:08 00:01:12 happen to review your store and I say
00:01:10 00:01:13 something bad about it please don't get
00:01:12 00:01:22 offended we'll jump right into the video
00:01:13 00:01:24 right after this alright guys my name is
00:01:22 00:01:26 Joe Robert I am NOT a guru I am just a
00:01:24 00:01:28 regular guy who has figured out a way to
00:01:26 00:01:30 make some money with my Shopify store as
00:01:28 00:01:33 always on every single one of my videos
00:01:30 00:01:35 I want to give away a free coaching call
00:01:33 00:01:36 so if you want to win a coaching call
00:01:35 00:01:38 with me we can jump on a call we can
00:01:36 00:01:39 tok about whatever you want we can
00:01:38 00:01:41 review your Facebook ads we can review
00:01:39 00:01:43 your store whatever you want the time is
00:01:41 00:01:45 yours if you win if you want to enter
00:01:43 00:01:48 the giveaway just comment what you want
00:01:45 00:01:49 to achieve with print-on-demand in 2020
00:01:48 00:01:51 down below comment what you want to
00:01:49 00:01:53 achieve in 2020 down below now pick a
00:01:51 00:01:54 winner at random and I'll announce it on
00:01:53 00:01:56 the next video the winner from last time
00:01:54 00:01:58 will be announced at the end of this
00:01:56 00:02:00 video so if you entered my last giveaway
00:01:58 00:02:01 on one of my other videos make sure to
00:02:00 00:02:03 watch the whole thing because you might
00:02:01 00:02:05 win alright guys so like I said in my
00:02:03 00:02:07 Facebook group I posted a question the
00:02:05 00:02:09 other day telling people that I wanted
00:02:07 00:02:11 them to submit their store URLs so I
00:02:09 00:02:12 could review them inside of a video that
00:02:11 00:02:13 is exactly what I'm going to be doing
00:02:12 00:02:15 today base
00:02:13 00:02:17 what I want to do is I want to show you
00:02:15 00:02:19 what a great store looks like compared
00:02:17 00:02:20 to what a not-so-great store looks like
00:02:19 00:02:22 if you guys have been following my
00:02:20 00:02:24 channel you would have seen one of the
00:02:22 00:02:26 recent videos that I posted basically
00:02:24 00:02:28 where I walked you through three keys to
00:02:26 00:02:29 success and hopefully today on some of
00:02:28 00:02:32 these winning stores you'll be able to
00:02:29 00:02:33 see exactly what I am toking about so
00:02:32 00:02:35 what I want to do is I'm gonna pull up
00:02:33 00:02:36 one of the first stores this is going to
00:02:35 00:02:37 be one of the winning stores and I'm
00:02:36 00:02:39 going to show you a couple things about
00:02:37 00:02:41 it and I want you guys to take a minute
00:02:39 00:02:42 I'll give you like 5 seconds or
00:02:41 00:02:44 something and you can try to determine
00:02:42 00:02:47 what it is about this store that makes
00:02:44 00:02:48 it winning so here's the store check it
00:02:47 00:02:50 out you guys can take a second take a
00:02:48 00:02:51 look at it try to understand what it is
00:02:50 00:02:53 that's winning and then I'll bring it
00:02:51 00:02:59 down here in just a couple seconds
00:02:59 00:03:03 alright guys so if you saw the other
00:03:02 00:03:05 video that I was toking about and if
00:03:03 00:03:06 you haven't the link is down in the
00:03:05 00:03:08 description but if you saw that video
00:03:06 00:03:10 you will know that one of the things
00:03:08 00:03:12 that I toked about was the importance
00:03:10 00:03:15 of having social proof on your site
00:03:12 00:03:17 social proof is basically just showing
00:03:15 00:03:18 that other people have bought from you
00:03:17 00:03:20 and that they're happy with the product
00:03:18 00:03:22 when you're able to include social proof
00:03:20 00:03:24 on your store you're basically telling
00:03:22 00:03:25 your potential buyers that are on your
00:03:24 00:03:27 site that other people have bought from
00:03:25 00:03:28 you and that they can trust you and that
00:03:27 00:03:30 they should buy from you too if you're
00:03:28 00:03:32 struggling with Facebook Ads and you're
00:03:30 00:03:34 not doing anything with social proof
00:03:32 00:03:36 that might be something that is hurting
00:03:34 00:03:37 your conversion rate right people are
00:03:36 00:03:38 clicking on your ad and they're coming
00:03:37 00:03:40 to your store and they're just not
00:03:38 00:03:41 buying maybe they just don't trust your
00:03:40 00:03:43 store alright guys so here is something
00:03:41 00:03:45 new that I want to do on my channel
00:03:43 00:03:47 every single video that I post in the
00:03:45 00:03:49 middle of it I'm going to jump into a
00:03:47 00:03:51 random Q&A session so what I will do is
00:03:49 00:03:53 I will find questions from inside of my
00:03:51 00:03:54 Facebook group and I'll quickly answer
00:03:53 00:03:56 them in the middle of a video the first
00:03:54 00:03:57 question is about what would you pay for
00:03:56 00:03:59 a t-shirt they mentioned the app
00:03:57 00:04:00 printful and mention that it is a little
00:03:59 00:04:03 bit too pricey and they're looking for
00:04:00 00:04:04 something that is more affordable with
00:04:03 00:04:06 the same variety the one that I
00:04:04 00:04:09 recommend is print off' i they are the
00:04:06 00:04:10 recommended app of p OD ninjas com so if
00:04:09 00:04:11 you guys want to check them out the link
00:04:10 00:04:14 is down in the description of this video
00:04:11 00:04:16 I also have a coupon code for all of my
00:04:14 00:04:18 subscribers where you guys can get a
00:04:16 00:04:20 free month of a print to fire premium
00:04:18 00:04:22 account the coupon code for that is down
00:04:20 00:04:23 in the description below basically what
00:04:22 00:04:25 you're going to be able to do with that
00:04:23 00:04:27 premium account is save 20% on every
00:04:25 00:04:28 single order that you fulfill with
00:04:27 00:04:30 printe Phi so if you're selling t-shirts
00:04:28 00:04:32 or hoodies or mugs or anything like that
00:04:30 00:04:34 that print to Phi has you're going to
00:04:32 00:04:36 save a ton of money on every single
00:04:34 00:04:37 order the second question that I want to
00:04:36 00:04:39 answer today is up on the screen right
00:04:37 00:04:41 now and basically this person is saying
00:04:39 00:04:42 that they are selling ugly Christmas
00:04:41 00:04:44 sweaters they're wondering what they
00:04:42 00:04:46 should do for the targeting and my
00:04:44 00:04:48 recommendation right is any single time
00:04:46 00:04:50 you are selling a print-on-demand
00:04:48 00:04:52 product you do not want to target on
00:04:50 00:04:54 facebook based on the product you want
00:04:52 00:04:55 to target your niche if you're selling
00:04:54 00:04:57 ugly Christmas sweaters you don't want
00:04:55 00:05:00 to target anything to do with Christmas
00:04:57 00:05:01 you want to target what your niche is
00:05:00 00:05:03 right so if you're making an ugly
00:05:01 00:05:05 sweater for people that love the Second
00:05:03 00:05:07 Amendment you'd want to target second
00:05:05 00:05:09 amendment type interests you don't want
00:05:07 00:05:10 to do anything with ugly sweaters or
00:05:09 00:05:12 Christmas or anything like that that is
00:05:10 00:05:14 going to skew your day
00:05:12 00:05:15 gonna be shown to people that you
00:05:14 00:05:17 probably don't want to show it to just
00:05:15 00:05:18 stik to targeting your nation pick
00:05:17 00:05:20 interests that match what you're trying
00:05:18 00:05:23 to target alright guys so here is the
00:05:20 00:05:24 second store that I want to take a look
00:05:23 00:05:26 at and show you some things that I think
00:05:24 00:05:29 that they did really well so I'm gonna
00:05:26 00:05:30 give you guys five seconds again to look
00:05:29 00:05:32 at it and try to guess what it is that
00:05:30 00:05:35 they did a great job at
00:05:36 00:05:40 alright guys what do you think that they
00:05:38 00:05:42 did obviously this is a really nice
00:05:40 00:05:44 store but one of the things that this
00:05:42 00:05:46 store really does very nicely is they
00:05:44 00:05:48 have some great product images one thing
00:05:46 00:05:50 that people do is that they just don't
00:05:48 00:05:52 have great product images they simply
00:05:50 00:05:53 use whatever generates from the
00:05:52 00:05:55 print-on-demand app and that's what they
00:05:53 00:05:56 put on their store and that's what's
00:05:55 00:05:59 probably holding them back from making
00:05:56 00:06:00 sales if you guys don't have the funds
00:05:59 00:06:02 or if you don't have the time to order
00:06:00 00:06:04 all of your products and take your own
00:06:02 00:06:06 photos or videos of them you guys could
00:06:04 00:06:08 use a couple of really great services
00:06:06 00:06:10 there are two mock up services that I
00:06:08 00:06:11 recommend the first one is place it this
00:06:10 00:06:13 is an awesome service where you guys can
00:06:11 00:06:15 get some great mock-ups for t-shirts and
00:06:13 00:06:17 hoodies or hats or mugs or really
00:06:15 00:06:18 whatever you're selling on your store
00:06:17 00:06:19 they have a ton of mock-ups that you
00:06:18 00:06:21 guys could choose from and it will
00:06:19 00:06:22 really help the branding on your store
00:06:21 00:06:24 and it will make you stand out and
00:06:22 00:06:26 appear more credible to people that when
00:06:24 00:06:27 they visit your store the second service
00:06:26 00:06:29 that I like is strictly for t-shirts
00:06:27 00:06:31 hoodies tank tops apparel items like
00:06:29 00:06:33 that it is called faux Tiff's ik and
00:06:31 00:06:35 it's a great service unlike place it is
00:06:33 00:06:38 not a monthly subscription is a one-time
00:06:35 00:06:39 fee links to both of these services are
00:06:38 00:06:40 gonna be down in the description of this
00:06:39 00:06:43 video but these are some awesome
00:06:40 00:06:44 services that you can use in order to
00:06:43 00:06:46 set yourself apart and have some great
00:06:44 00:06:48 product images on your store alright
00:06:46 00:06:49 guys so now I want to show you some of
00:06:48 00:06:51 the stores that people have submitted
00:06:49 00:06:53 inside of my Facebook group is I'm
00:06:51 00:06:55 hoping that you guys see a clear
00:06:53 00:06:57 contrast between those stores and these
00:06:55 00:06:58 stores and maybe you can assess for
00:06:57 00:06:59 yourself if your store looks like some
00:06:58 00:07:01 of the ones I'm gonna put on the screen
00:06:59 00:07:03 in a few seconds that maybe you need to
00:07:01 00:07:05 make some changes right maybe that is
00:07:03 00:07:07 what is holding you back so here is one
00:07:05 00:07:09 of the stores right now it's up here on
00:07:07 00:07:11 this little icon on a green screen right
00:07:09 00:07:13 now so I can't actually see it but I'm
00:07:11 00:07:15 just kind of holding my hands up but
00:07:13 00:07:17 basically this is one of the stores
00:07:15 00:07:19 right as you guys can see they didn't do
00:07:17 00:07:20 a great job at showcasing their brand
00:07:19 00:07:22 their logo is not great they don't
00:07:20 00:07:24 really have much in the product
00:07:22 00:07:26 description and their product mock-ups
00:07:24 00:07:27 are actually just pretty basic here's
00:07:26 00:07:29 another one over here you guys can see
00:07:27 00:07:31 the same kind of thing going on here
00:07:29 00:07:33 simple logo at the top simple product
00:07:31 00:07:35 image and just really not a lot in the
00:07:33 00:07:36 description you guys can see a clear
00:07:35 00:07:39 difference too if we visit the homepage
00:07:36 00:07:40 of this store i'll contrast it with one
00:07:39 00:07:41 of the stores that i showed you guys
00:07:40 00:07:44 earlier you guys can see that these two
00:07:41 00:07:45 stores you can clearly tell that there
00:07:44 00:07:48 is a large difference here you can
00:07:45 00:07:48 clearly tell if this store here is doing
00:07:48 00:07:50 a great job at
00:07:48 00:07:52 representing their brand and that this
00:07:50 00:07:54 store here is really not showcasing
00:07:52 00:07:56 anything right and this person here
00:07:54 00:07:58 might be spending a ton on Facebook ads
00:07:56 00:08:00 and just not making any sales and the
00:07:58 00:08:03 problem could actually be their store
00:08:00 00:08:04 and not their Facebook ads so I wanted
00:08:03 00:08:06 to make this video today to really just
00:08:04 00:08:08 highlight that if you're getting traffic
00:08:06 00:08:10 to your store and you're not making
00:08:08 00:08:13 sales the problem is not your facebook
00:08:10 00:08:15 ad your Facebook ad has one job to do it
00:08:13 00:08:16 is to bring people to your store if it's
00:08:15 00:08:18 bringing people to your store and
00:08:16 00:08:20 they're just not buying if you're doing
00:08:18 00:08:21 things like this then the problem is not
00:08:20 00:08:23 your Facebook ad the problem is your
00:08:21 00:08:24 store you need to take a look at some of
00:08:23 00:08:26 the things that you're not doing
00:08:24 00:08:28 correctly in order to make improvements
00:08:26 00:08:29 and hopefully convert some of the people
00:08:28 00:08:31 that you've already gotten to your store
00:08:29 00:08:33 and that way you can make some more
00:08:31 00:08:35 profits so I hope you guys did enjoy
00:08:33 00:08:37 this video today if you're looking for
00:08:35 00:08:39 some awesome free print-on-demand
00:08:37 00:08:41 training I do have a ton of stuff so
00:08:39 00:08:43 first I have a free print-on-demand
00:08:41 00:08:45 Facebook group the link to that is down
00:08:43 00:08:47 in the description inside of that group
00:08:45 00:08:48 I do a ton of different things I do a
00:08:47 00:08:50 little bit more than I do here on
00:08:48 00:08:52 YouTube I actually show a ton of real
00:08:50 00:08:53 products I do print on demand product
00:08:52 00:08:55 reviews you can find some of those
00:08:53 00:08:56 reviews on p OD
00:08:55 00:08:58 ninjas com there'll be a link to that
00:08:56 00:09:00 down in the description as well and then
00:08:58 00:09:02 in addition I have a free print on
00:09:00 00:09:04 demand training if you guys want to
00:09:02 00:09:06 watch the replay of that training the
00:09:04 00:09:08 link is down in the description as well
00:09:06 00:09:11 if you guys attend I will allow you to
00:09:08 00:09:13 download my niche selection ebook for
00:09:11 00:09:14 free so just if you want to check it out
00:09:13 00:09:16 links down in the description for all
00:09:14 00:09:18 that stuff there's some details on the
00:09:16 00:09:20 print defi app as well check it out down
00:09:18 00:09:22 in the description drop a like on the
00:09:20 00:09:23 video if you did enjoy it and if you
00:09:22 00:09:25 made it this far we're almost at the end
00:09:23 00:09:26 a lot of times people don't actually
00:09:25 00:09:28 watch the whole video so if you did
00:09:26 00:09:29 watch it this far make sure to drop a
00:09:28 00:09:31 like my name is Joe Robert thank you
00:09:29 00:09:33 guys for watching and I'll see you guys
00:09:31 00:09:33 in the next video