WINNING Print On Demand Stores vs. LOSING Stores (Shopify POD Beginner Tutorial)
Published on: November 29 2022 by Joe Robert
WINNING Print On Demand Stores vs. LOSING Stores (Shopify POD Beginner Tutorial)
WINNING Print On Demand Stores vs. LOSING Stores (Shopify POD Beginner Tutorial)
| startTime | durationTime | text |
| 00:00:07 | 00:00:12 | so you finally opened your |
| 00:00:10 | 00:00:14 | print-on-demand Shopify store you spent |
| 00:00:12 | 00:00:16 | weeks making it you looked on YouTube |
| 00:00:14 | 00:00:18 | you watched every single video that you |
| 00:00:16 | 00:00:20 | could find and you thought you did |
| 00:00:18 | 00:00:22 | everything right unfortunately a lot of |
| 00:00:20 | 00:00:24 | people are just like you they launched |
| 00:00:22 | 00:00:26 | their store they watch a ton of content |
| 00:00:24 | 00:00:28 | online and when they start to launch |
| 00:00:26 | 00:00:30 | Facebook ads they begin to see that what |
| 00:00:28 | 00:00:33 | they've done is actually not working |
| 00:00:30 | 00:00:35 | when this happens most people's reaction |
| 00:00:33 | 00:00:37 | is to immediately go and fix their |
| 00:00:35 | 00:00:38 | Facebook ads they think that there's |
| 00:00:37 | 00:00:39 | something that they're doing wrong with |
| 00:00:38 | 00:00:41 | their targeting maybe there's something |
| 00:00:39 | 00:00:43 | that they're doing wrong with their ad |
| 00:00:41 | 00:00:45 | creative or their ad copy and they |
| 00:00:43 | 00:00:47 | basically just spend way too much money |
| 00:00:45 | 00:00:49 | launching Facebook ad after Facebook ad |
| 00:00:47 | 00:00:51 | what I'm here to tell you in this video |
| 00:00:49 | 00:00:53 | today is that the problem might not |
| 00:00:51 | 00:00:55 | actually be your ad and it could be your |
| 00:00:53 | 00:00:57 | store in today's video I'm going to be |
| 00:00:55 | 00:00:59 | showing you guys some winning stores and |
| 00:00:57 | 00:01:00 | comparing them to some losing stores |
| 00:00:59 | 00:01:03 | inside of my Facebook group the other |
| 00:01:00 | 00:01:05 | day I asked members to provide me with |
| 00:01:03 | 00:01:06 | their store URLs and I told them that I |
| 00:01:05 | 00:01:08 | would be reviewing them and I'll be |
| 00:01:06 | 00:01:10 | doing that inside of this video if I |
| 00:01:08 | 00:01:12 | happen to review your store and I say |
| 00:01:10 | 00:01:13 | something bad about it please don't get |
| 00:01:12 | 00:01:22 | offended we'll jump right into the video |
| 00:01:13 | 00:01:24 | right after this alright guys my name is |
| 00:01:22 | 00:01:26 | Joe Robert I am NOT a guru I am just a |
| 00:01:24 | 00:01:28 | regular guy who has figured out a way to |
| 00:01:26 | 00:01:30 | make some money with my Shopify store as |
| 00:01:28 | 00:01:33 | always on every single one of my videos |
| 00:01:30 | 00:01:35 | I want to give away a free coaching call |
| 00:01:33 | 00:01:36 | so if you want to win a coaching call |
| 00:01:35 | 00:01:38 | with me we can jump on a call we can |
| 00:01:36 | 00:01:39 | tok about whatever you want we can |
| 00:01:38 | 00:01:41 | review your Facebook ads we can review |
| 00:01:39 | 00:01:43 | your store whatever you want the time is |
| 00:01:41 | 00:01:45 | yours if you win if you want to enter |
| 00:01:43 | 00:01:48 | the giveaway just comment what you want |
| 00:01:45 | 00:01:49 | to achieve with print-on-demand in 2020 |
| 00:01:48 | 00:01:51 | down below comment what you want to |
| 00:01:49 | 00:01:53 | achieve in 2020 down below now pick a |
| 00:01:51 | 00:01:54 | winner at random and I'll announce it on |
| 00:01:53 | 00:01:56 | the next video the winner from last time |
| 00:01:54 | 00:01:58 | will be announced at the end of this |
| 00:01:56 | 00:02:00 | video so if you entered my last giveaway |
| 00:01:58 | 00:02:01 | on one of my other videos make sure to |
| 00:02:00 | 00:02:03 | watch the whole thing because you might |
| 00:02:01 | 00:02:05 | win alright guys so like I said in my |
| 00:02:03 | 00:02:07 | Facebook group I posted a question the |
| 00:02:05 | 00:02:09 | other day telling people that I wanted |
| 00:02:07 | 00:02:11 | them to submit their store URLs so I |
| 00:02:09 | 00:02:12 | could review them inside of a video that |
| 00:02:11 | 00:02:13 | is exactly what I'm going to be doing |
| 00:02:12 | 00:02:15 | today base |
| 00:02:13 | 00:02:17 | what I want to do is I want to show you |
| 00:02:15 | 00:02:19 | what a great store looks like compared |
| 00:02:17 | 00:02:20 | to what a not-so-great store looks like |
| 00:02:19 | 00:02:22 | if you guys have been following my |
| 00:02:20 | 00:02:24 | channel you would have seen one of the |
| 00:02:22 | 00:02:26 | recent videos that I posted basically |
| 00:02:24 | 00:02:28 | where I walked you through three keys to |
| 00:02:26 | 00:02:29 | success and hopefully today on some of |
| 00:02:28 | 00:02:32 | these winning stores you'll be able to |
| 00:02:29 | 00:02:33 | see exactly what I am toking about so |
| 00:02:32 | 00:02:35 | what I want to do is I'm gonna pull up |
| 00:02:33 | 00:02:36 | one of the first stores this is going to |
| 00:02:35 | 00:02:37 | be one of the winning stores and I'm |
| 00:02:36 | 00:02:39 | going to show you a couple things about |
| 00:02:37 | 00:02:41 | it and I want you guys to take a minute |
| 00:02:39 | 00:02:42 | I'll give you like 5 seconds or |
| 00:02:41 | 00:02:44 | something and you can try to determine |
| 00:02:42 | 00:02:47 | what it is about this store that makes |
| 00:02:44 | 00:02:48 | it winning so here's the store check it |
| 00:02:47 | 00:02:50 | out you guys can take a second take a |
| 00:02:48 | 00:02:51 | look at it try to understand what it is |
| 00:02:50 | 00:02:53 | that's winning and then I'll bring it |
| 00:02:51 | 00:02:59 | down here in just a couple seconds |
| 00:02:59 | 00:03:03 | alright guys so if you saw the other |
| 00:03:02 | 00:03:05 | video that I was toking about and if |
| 00:03:03 | 00:03:06 | you haven't the link is down in the |
| 00:03:05 | 00:03:08 | description but if you saw that video |
| 00:03:06 | 00:03:10 | you will know that one of the things |
| 00:03:08 | 00:03:12 | that I toked about was the importance |
| 00:03:10 | 00:03:15 | of having social proof on your site |
| 00:03:12 | 00:03:17 | social proof is basically just showing |
| 00:03:15 | 00:03:18 | that other people have bought from you |
| 00:03:17 | 00:03:20 | and that they're happy with the product |
| 00:03:18 | 00:03:22 | when you're able to include social proof |
| 00:03:20 | 00:03:24 | on your store you're basically telling |
| 00:03:22 | 00:03:25 | your potential buyers that are on your |
| 00:03:24 | 00:03:27 | site that other people have bought from |
| 00:03:25 | 00:03:28 | you and that they can trust you and that |
| 00:03:27 | 00:03:30 | they should buy from you too if you're |
| 00:03:28 | 00:03:32 | struggling with Facebook Ads and you're |
| 00:03:30 | 00:03:34 | not doing anything with social proof |
| 00:03:32 | 00:03:36 | that might be something that is hurting |
| 00:03:34 | 00:03:37 | your conversion rate right people are |
| 00:03:36 | 00:03:38 | clicking on your ad and they're coming |
| 00:03:37 | 00:03:40 | to your store and they're just not |
| 00:03:38 | 00:03:41 | buying maybe they just don't trust your |
| 00:03:40 | 00:03:43 | store alright guys so here is something |
| 00:03:41 | 00:03:45 | new that I want to do on my channel |
| 00:03:43 | 00:03:47 | every single video that I post in the |
| 00:03:45 | 00:03:49 | middle of it I'm going to jump into a |
| 00:03:47 | 00:03:51 | random Q&A session so what I will do is |
| 00:03:49 | 00:03:53 | I will find questions from inside of my |
| 00:03:51 | 00:03:54 | Facebook group and I'll quickly answer |
| 00:03:53 | 00:03:56 | them in the middle of a video the first |
| 00:03:54 | 00:03:57 | question is about what would you pay for |
| 00:03:56 | 00:03:59 | a t-shirt they mentioned the app |
| 00:03:57 | 00:04:00 | printful and mention that it is a little |
| 00:03:59 | 00:04:03 | bit too pricey and they're looking for |
| 00:04:00 | 00:04:04 | something that is more affordable with |
| 00:04:03 | 00:04:06 | the same variety the one that I |
| 00:04:04 | 00:04:09 | recommend is print off' i they are the |
| 00:04:06 | 00:04:10 | recommended app of p OD ninjas com so if |
| 00:04:09 | 00:04:11 | you guys want to check them out the link |
| 00:04:10 | 00:04:14 | is down in the description of this video |
| 00:04:11 | 00:04:16 | I also have a coupon code for all of my |
| 00:04:14 | 00:04:18 | subscribers where you guys can get a |
| 00:04:16 | 00:04:20 | free month of a print to fire premium |
| 00:04:18 | 00:04:22 | account the coupon code for that is down |
| 00:04:20 | 00:04:23 | in the description below basically what |
| 00:04:22 | 00:04:25 | you're going to be able to do with that |
| 00:04:23 | 00:04:27 | premium account is save 20% on every |
| 00:04:25 | 00:04:28 | single order that you fulfill with |
| 00:04:27 | 00:04:30 | printe Phi so if you're selling t-shirts |
| 00:04:28 | 00:04:32 | or hoodies or mugs or anything like that |
| 00:04:30 | 00:04:34 | that print to Phi has you're going to |
| 00:04:32 | 00:04:36 | save a ton of money on every single |
| 00:04:34 | 00:04:37 | order the second question that I want to |
| 00:04:36 | 00:04:39 | answer today is up on the screen right |
| 00:04:37 | 00:04:41 | now and basically this person is saying |
| 00:04:39 | 00:04:42 | that they are selling ugly Christmas |
| 00:04:41 | 00:04:44 | sweaters they're wondering what they |
| 00:04:42 | 00:04:46 | should do for the targeting and my |
| 00:04:44 | 00:04:48 | recommendation right is any single time |
| 00:04:46 | 00:04:50 | you are selling a print-on-demand |
| 00:04:48 | 00:04:52 | product you do not want to target on |
| 00:04:50 | 00:04:54 | facebook based on the product you want |
| 00:04:52 | 00:04:55 | to target your niche if you're selling |
| 00:04:54 | 00:04:57 | ugly Christmas sweaters you don't want |
| 00:04:55 | 00:05:00 | to target anything to do with Christmas |
| 00:04:57 | 00:05:01 | you want to target what your niche is |
| 00:05:00 | 00:05:03 | right so if you're making an ugly |
| 00:05:01 | 00:05:05 | sweater for people that love the Second |
| 00:05:03 | 00:05:07 | Amendment you'd want to target second |
| 00:05:05 | 00:05:09 | amendment type interests you don't want |
| 00:05:07 | 00:05:10 | to do anything with ugly sweaters or |
| 00:05:09 | 00:05:12 | Christmas or anything like that that is |
| 00:05:10 | 00:05:14 | going to skew your day |
| 00:05:12 | 00:05:15 | gonna be shown to people that you |
| 00:05:14 | 00:05:17 | probably don't want to show it to just |
| 00:05:15 | 00:05:18 | stik to targeting your nation pick |
| 00:05:17 | 00:05:20 | interests that match what you're trying |
| 00:05:18 | 00:05:23 | to target alright guys so here is the |
| 00:05:20 | 00:05:24 | second store that I want to take a look |
| 00:05:23 | 00:05:26 | at and show you some things that I think |
| 00:05:24 | 00:05:29 | that they did really well so I'm gonna |
| 00:05:26 | 00:05:30 | give you guys five seconds again to look |
| 00:05:29 | 00:05:32 | at it and try to guess what it is that |
| 00:05:30 | 00:05:35 | they did a great job at |
| 00:05:36 | 00:05:40 | alright guys what do you think that they |
| 00:05:38 | 00:05:42 | did obviously this is a really nice |
| 00:05:40 | 00:05:44 | store but one of the things that this |
| 00:05:42 | 00:05:46 | store really does very nicely is they |
| 00:05:44 | 00:05:48 | have some great product images one thing |
| 00:05:46 | 00:05:50 | that people do is that they just don't |
| 00:05:48 | 00:05:52 | have great product images they simply |
| 00:05:50 | 00:05:53 | use whatever generates from the |
| 00:05:52 | 00:05:55 | print-on-demand app and that's what they |
| 00:05:53 | 00:05:56 | put on their store and that's what's |
| 00:05:55 | 00:05:59 | probably holding them back from making |
| 00:05:56 | 00:06:00 | sales if you guys don't have the funds |
| 00:05:59 | 00:06:02 | or if you don't have the time to order |
| 00:06:00 | 00:06:04 | all of your products and take your own |
| 00:06:02 | 00:06:06 | photos or videos of them you guys could |
| 00:06:04 | 00:06:08 | use a couple of really great services |
| 00:06:06 | 00:06:10 | there are two mock up services that I |
| 00:06:08 | 00:06:11 | recommend the first one is place it this |
| 00:06:10 | 00:06:13 | is an awesome service where you guys can |
| 00:06:11 | 00:06:15 | get some great mock-ups for t-shirts and |
| 00:06:13 | 00:06:17 | hoodies or hats or mugs or really |
| 00:06:15 | 00:06:18 | whatever you're selling on your store |
| 00:06:17 | 00:06:19 | they have a ton of mock-ups that you |
| 00:06:18 | 00:06:21 | guys could choose from and it will |
| 00:06:19 | 00:06:22 | really help the branding on your store |
| 00:06:21 | 00:06:24 | and it will make you stand out and |
| 00:06:22 | 00:06:26 | appear more credible to people that when |
| 00:06:24 | 00:06:27 | they visit your store the second service |
| 00:06:26 | 00:06:29 | that I like is strictly for t-shirts |
| 00:06:27 | 00:06:31 | hoodies tank tops apparel items like |
| 00:06:29 | 00:06:33 | that it is called faux Tiff's ik and |
| 00:06:31 | 00:06:35 | it's a great service unlike place it is |
| 00:06:33 | 00:06:38 | not a monthly subscription is a one-time |
| 00:06:35 | 00:06:39 | fee links to both of these services are |
| 00:06:38 | 00:06:40 | gonna be down in the description of this |
| 00:06:39 | 00:06:43 | video but these are some awesome |
| 00:06:40 | 00:06:44 | services that you can use in order to |
| 00:06:43 | 00:06:46 | set yourself apart and have some great |
| 00:06:44 | 00:06:48 | product images on your store alright |
| 00:06:46 | 00:06:49 | guys so now I want to show you some of |
| 00:06:48 | 00:06:51 | the stores that people have submitted |
| 00:06:49 | 00:06:53 | inside of my Facebook group is I'm |
| 00:06:51 | 00:06:55 | hoping that you guys see a clear |
| 00:06:53 | 00:06:57 | contrast between those stores and these |
| 00:06:55 | 00:06:58 | stores and maybe you can assess for |
| 00:06:57 | 00:06:59 | yourself if your store looks like some |
| 00:06:58 | 00:07:01 | of the ones I'm gonna put on the screen |
| 00:06:59 | 00:07:03 | in a few seconds that maybe you need to |
| 00:07:01 | 00:07:05 | make some changes right maybe that is |
| 00:07:03 | 00:07:07 | what is holding you back so here is one |
| 00:07:05 | 00:07:09 | of the stores right now it's up here on |
| 00:07:07 | 00:07:11 | this little icon on a green screen right |
| 00:07:09 | 00:07:13 | now so I can't actually see it but I'm |
| 00:07:11 | 00:07:15 | just kind of holding my hands up but |
| 00:07:13 | 00:07:17 | basically this is one of the stores |
| 00:07:15 | 00:07:19 | right as you guys can see they didn't do |
| 00:07:17 | 00:07:20 | a great job at showcasing their brand |
| 00:07:19 | 00:07:22 | their logo is not great they don't |
| 00:07:20 | 00:07:24 | really have much in the product |
| 00:07:22 | 00:07:26 | description and their product mock-ups |
| 00:07:24 | 00:07:27 | are actually just pretty basic here's |
| 00:07:26 | 00:07:29 | another one over here you guys can see |
| 00:07:27 | 00:07:31 | the same kind of thing going on here |
| 00:07:29 | 00:07:33 | simple logo at the top simple product |
| 00:07:31 | 00:07:35 | image and just really not a lot in the |
| 00:07:33 | 00:07:36 | description you guys can see a clear |
| 00:07:35 | 00:07:39 | difference too if we visit the homepage |
| 00:07:36 | 00:07:40 | of this store i'll contrast it with one |
| 00:07:39 | 00:07:41 | of the stores that i showed you guys |
| 00:07:40 | 00:07:44 | earlier you guys can see that these two |
| 00:07:41 | 00:07:45 | stores you can clearly tell that there |
| 00:07:44 | 00:07:48 | is a large difference here you can |
| 00:07:45 | 00:07:48 | clearly tell if this store here is doing |
| 00:07:48 | 00:07:50 | a great job at |
| 00:07:48 | 00:07:52 | representing their brand and that this |
| 00:07:50 | 00:07:54 | store here is really not showcasing |
| 00:07:52 | 00:07:56 | anything right and this person here |
| 00:07:54 | 00:07:58 | might be spending a ton on Facebook ads |
| 00:07:56 | 00:08:00 | and just not making any sales and the |
| 00:07:58 | 00:08:03 | problem could actually be their store |
| 00:08:00 | 00:08:04 | and not their Facebook ads so I wanted |
| 00:08:03 | 00:08:06 | to make this video today to really just |
| 00:08:04 | 00:08:08 | highlight that if you're getting traffic |
| 00:08:06 | 00:08:10 | to your store and you're not making |
| 00:08:08 | 00:08:13 | sales the problem is not your facebook |
| 00:08:10 | 00:08:15 | ad your Facebook ad has one job to do it |
| 00:08:13 | 00:08:16 | is to bring people to your store if it's |
| 00:08:15 | 00:08:18 | bringing people to your store and |
| 00:08:16 | 00:08:20 | they're just not buying if you're doing |
| 00:08:18 | 00:08:21 | things like this then the problem is not |
| 00:08:20 | 00:08:23 | your Facebook ad the problem is your |
| 00:08:21 | 00:08:24 | store you need to take a look at some of |
| 00:08:23 | 00:08:26 | the things that you're not doing |
| 00:08:24 | 00:08:28 | correctly in order to make improvements |
| 00:08:26 | 00:08:29 | and hopefully convert some of the people |
| 00:08:28 | 00:08:31 | that you've already gotten to your store |
| 00:08:29 | 00:08:33 | and that way you can make some more |
| 00:08:31 | 00:08:35 | profits so I hope you guys did enjoy |
| 00:08:33 | 00:08:37 | this video today if you're looking for |
| 00:08:35 | 00:08:39 | some awesome free print-on-demand |
| 00:08:37 | 00:08:41 | training I do have a ton of stuff so |
| 00:08:39 | 00:08:43 | first I have a free print-on-demand |
| 00:08:41 | 00:08:45 | Facebook group the link to that is down |
| 00:08:43 | 00:08:47 | in the description inside of that group |
| 00:08:45 | 00:08:48 | I do a ton of different things I do a |
| 00:08:47 | 00:08:50 | little bit more than I do here on |
| 00:08:48 | 00:08:52 | YouTube I actually show a ton of real |
| 00:08:50 | 00:08:53 | products I do print on demand product |
| 00:08:52 | 00:08:55 | reviews you can find some of those |
| 00:08:53 | 00:08:56 | reviews on p OD |
| 00:08:55 | 00:08:58 | ninjas com there'll be a link to that |
| 00:08:56 | 00:09:00 | down in the description as well and then |
| 00:08:58 | 00:09:02 | in addition I have a free print on |
| 00:09:00 | 00:09:04 | demand training if you guys want to |
| 00:09:02 | 00:09:06 | watch the replay of that training the |
| 00:09:04 | 00:09:08 | link is down in the description as well |
| 00:09:06 | 00:09:11 | if you guys attend I will allow you to |
| 00:09:08 | 00:09:13 | download my niche selection ebook for |
| 00:09:11 | 00:09:14 | free so just if you want to check it out |
| 00:09:13 | 00:09:16 | links down in the description for all |
| 00:09:14 | 00:09:18 | that stuff there's some details on the |
| 00:09:16 | 00:09:20 | print defi app as well check it out down |
| 00:09:18 | 00:09:22 | in the description drop a like on the |
| 00:09:20 | 00:09:23 | video if you did enjoy it and if you |
| 00:09:22 | 00:09:25 | made it this far we're almost at the end |
| 00:09:23 | 00:09:26 | a lot of times people don't actually |
| 00:09:25 | 00:09:28 | watch the whole video so if you did |
| 00:09:26 | 00:09:29 | watch it this far make sure to drop a |
| 00:09:28 | 00:09:31 | like my name is Joe Robert thank you |
| 00:09:29 | 00:09:33 | guys for watching and I'll see you guys |
| 00:09:31 | 00:09:33 | in the next video |
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