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YouTube Ads Competitor Targeting

Published on: December 7 2022 by Paid Media Pros

YouTube has become one of the most popular social media platforms for video sharing and advertising. As an advertiser, it's essential to target the right audience to maximize the impact of your ad campaign. This is where competitor targeting comes in, a powerful tool that can help you reach potential customers who are already interested in your competitors' products or services.

What is Competitor Targeting on YouTube Ads?

Competitor targeting on YouTube ads is a type of targeting that allows advertisers to show their ads to people who have recently watched videos from their competitors. This targeting method uses data from users' search history and viewing habits to identify potential customers.

Benefits of Competitor Targeting on YouTube Ads:

1. Reach potential customers who are already interested in your competitors' products or services.

2. Increase brand awareness and visibility by targeting users who are already engaged with similar content.

3. Drive more qualified traffic to your website or landing page.

4. Improve the effectiveness of your ad campaign by targeting a specific audience.

How to Use Competitor Targeting on YouTube Ads:

1. Identify your competitors and the videos they are promoting.

2. Use Google Ads to set up a new campaign and select YouTube as your campaign type.

3. Choose Placements as your targeting method and add your competitor's YouTube channel or specific video as a placement.

4. Set your bid and budget, create your ad and launch your campaign.

Competitor targeting on YouTube ads is a powerful tool that can help you reach potential customers who are already interested in your competitors' products or services. By using this targeting method, you can increase brand awareness, drive more qualified traffic to your website, and improve the effectiveness of your ad campaign. So, why not give it a try and see how it can benefit your business?

YouTube Ads Competitor Targeting

How to Target Your Competitors on YouTube

In last week's video, Michelle discussed how to target your competitors on Google or Microsoft search networks. Today, we will take it one step further and explore how to target your competitors with YouTube ads. YouTube offers unique targeting options that cannot be found anywhere else, and it can be more cost-effective than bidding on competitor keywords. We will discuss some favorite targeting options and tactics to get in front of users who may be looking for your competitors.

1. Targeting Competitor Audiences on YouTube:

- One way to target competitor audiences on YouTube is to get your video ad placed on videos talking about your competitors.

- Select Manage Placements and handpick relevant channels and videos to target.

- You can also research specific keyword phrases for your competitors and add those as placements.

- Monitor managed placements closely to ensure that they are actually appearing on those specific placements.

2. Creating Custom Audience Segments:

- Another option is to create a custom audience segment based on keywords or browsing behavior related to your competitors.

- Use the Audience Manager tool under the Shared Library to create a new custom segment.

- Add keywords or specific URLs related to your competitors to hone in on a more specific audience.

- Break out each competitor into their own custom audience segment to track performance separately.

3. Targeting YouTube Search Results:

- You can also target YouTube search results with video discovery ads, which can show up as recommended videos or at the top of search results.

- Select Discovery as the network setting

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