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YouTube Ads For Shopify Dropshipping [Step-By-Step Tutorial 2021]

Published on: November 27 2022 by Jordan Welch

YouTube Ads For Shopify Dropshipping [Step-By-Step Tutorial 2021]

YouTube Ads For Shopify Dropshipping [Step-By-Step Tutorial 2021]

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00:00:00 00:00:04 youtube ads are hands down one of the
00:00:02 00:00:06 best ways to make sales
00:00:04 00:00:07 in 2021 and i actually have the results
00:00:06 00:00:10 to back it up
00:00:07 00:00:13 using just youtube ads in the last month
00:00:10 00:00:16 i generated over 138 000
00:00:13 00:00:16 in sales with a 30 profit margin these
00:00:16 00:00:19 ads have been
00:00:16 00:00:20 extremely consistent and i haven't had
00:00:19 00:00:22 to deal with the constant bands from
00:00:20 00:00:23 facebook and in this video i'm going to
00:00:22 00:00:26 show you step by step
00:00:23 00:00:27 exactly how i run my youtube ads i'll be
00:00:26 00:00:29 explaining how the platform works
00:00:27 00:00:31 how i create my videos my testing
00:00:29 00:00:33 strategy and the methods that i used
00:00:31 00:00:35 to scale to this level if you're new to
00:00:33 00:00:38 my channel my name is jordan and i'm
00:00:35 00:00:40 currently documenting the entire process
00:00:38 00:00:42 of growing my e-commerce brand with as
00:00:40 00:00:43 much transparency as possible so if
00:00:42 00:00:45 you're interested in starting your own
00:00:43 00:00:46 online store and you want to follow my
00:00:45 00:00:48 journey
00:00:46 00:00:50 make sure to subscribe for new videos
00:00:48 00:00:51 every single friday
00:00:50 00:00:53 alright now let's get started with
00:00:51 00:00:55 today's video just want to give a shout
00:00:53 00:00:57 out to omega chairs for sending me their
00:00:55 00:00:58 new galaxy black chair this is hands
00:00:57 00:01:00 down the
00:00:58 00:01:02 most comfortable computer chat ever sat
00:01:00 00:01:04 in and i'm gonna have this thing for
00:01:02 00:01:06 years so major shout out thank you guys
00:01:04 00:01:08 so much youtube ads are actually ran
00:01:06 00:01:09 through the google ads platform that i
00:01:08 00:01:11 have loaded up right here
00:01:09 00:01:13 and you're just gonna wanna go there and
00:01:11 00:01:15 click create new account
00:01:13 00:01:16 and you're going to end up on this page
00:01:15 00:01:18 after you put your email
00:01:16 00:01:20 and all your information in so instead
00:01:18 00:01:21 of selecting any of this we're going to
00:01:20 00:01:23 go ahead and click
00:01:21 00:01:24 switch to expert mode and that's just
00:01:23 00:01:27 going to take us right away
00:01:24 00:01:29 into building a campaign now if you
00:01:27 00:01:31 already have everything ready you can
00:01:29 00:01:33 just go ahead and make your campaign but
00:01:31 00:01:35 i don't think you do so just click
00:01:33 00:01:38 create an account without a campaign
00:01:35 00:01:40 set up your billing information input
00:01:38 00:01:41 your credit card and then your account
00:01:40 00:01:43 is all set up now that your account is
00:01:41 00:01:46 set up i'm going to give a very brief
00:01:43 00:01:47 rundown of how the actual platform works
00:01:46 00:01:49 and then we're going to tok about
00:01:47 00:01:51 actually setting up and launching your
00:01:49 00:01:52 first ads all right so the first tab
00:01:51 00:01:54 you're going to end up on
00:01:52 00:01:55 is the overview tab this is where you're
00:01:54 00:01:58 going to be seeing
00:01:55 00:01:59 all the revenue and the cost that you
00:01:58 00:02:01 put towards your campaigns
00:01:59 00:02:03 you can customize this to put whatever
00:02:01 00:02:05 metrics you want
00:02:03 00:02:06 but at this stage it literally doesn't
00:02:05 00:02:08 matter
00:02:06 00:02:10 on the other level you're going to be
00:02:08 00:02:12 seeing campaigns which i would recommend
00:02:10 00:02:14 you guys just click this home button
00:02:12 00:02:15 and make campaigns your main page
00:02:14 00:02:16 because this is where you're going to be
00:02:15 00:02:18 spending
00:02:16 00:02:20 90 of your time the only really
00:02:18 00:02:22 important things that you need to know
00:02:20 00:02:25 about the platform itself
00:02:22 00:02:28 is the create a campaign button which is
00:02:25 00:02:29 right here the columns which is where
00:02:28 00:02:31 you're going to be able to customize
00:02:29 00:02:33 the metrics that you're seeing in your
00:02:31 00:02:36 account for example
00:02:33 00:02:37 your purchases your cost per click the
00:02:36 00:02:39 amount of clicks
00:02:37 00:02:40 there's a ton of metrics in there and
00:02:39 00:02:42 i'm going to share the most important
00:02:40 00:02:43 ones you don't need to have a ton of
00:02:42 00:02:44 them
00:02:43 00:02:46 so let's set up some of our basic
00:02:44 00:02:48 columns now this is one of the first
00:02:46 00:02:49 things i do on a new account and it's
00:02:48 00:02:51 really easy so
00:02:49 00:02:52 you just click on columns like i just
00:02:51 00:02:54 showed you and you want to click right
00:02:52 00:02:56 here on attribution
00:02:54 00:02:58 you want to click on conversions you
00:02:56 00:03:01 want to click on cost per conversion
00:02:58 00:03:02 and we want to click on conversion value
00:03:01 00:03:03 which is right here
00:03:02 00:03:05 so basically these three are showing you
00:03:03 00:03:07 how many sales you got
00:03:05 00:03:08 how much it cost to get those sales and
00:03:07 00:03:08 how much money you made off of those
00:03:08 00:03:10 sales
00:03:08 00:03:12 and once you have that you're just going
00:03:10 00:03:13 to want to click save and you can put
00:03:12 00:03:15 um whatever you want to call it we'll
00:03:13 00:03:16 just call it ecom for now
00:03:15 00:03:18 once you launch your first campaign
00:03:16 00:03:20 you're gonna unlock a bunch more that
00:03:18 00:03:21 you can add but this is just a good
00:03:20 00:03:23 starting point
00:03:21 00:03:24 another very important step is setting
00:03:23 00:03:26 up your pixel
00:03:24 00:03:28 the pixel is a little piece of code that
00:03:26 00:03:29 tracks all the conversions that happen
00:03:28 00:03:31 on your website
00:03:29 00:03:33 and it's super easy to do there's an app
00:03:31 00:03:35 that i'm gonna put in the description
00:03:33 00:03:37 called tracking for google ads and it
00:03:35 00:03:39 has a seven day free trial
00:03:37 00:03:41 so you just install it and in one click
00:03:39 00:03:43 it puts the pixel on your store
00:03:41 00:03:45 and once you have that you're pretty
00:03:43 00:03:46 much all set up to start building your
00:03:45 00:03:48 campaigns
00:03:46 00:03:49 the problem is you don't have an ad
00:03:48 00:03:53 having a really good
00:03:49 00:03:54 video ad is the most important thing
00:03:53 00:03:57 when it comes to having success with
00:03:54 00:03:59 youtube ads i promise you this
00:03:57 00:04:00 is what matters the most it's not your
00:03:59 00:04:03 targeting
00:04:00 00:04:04 strategy it's not your budget method it
00:04:03 00:04:05 has nothing to do with the strategy
00:04:04 00:04:07 itself
00:04:05 00:04:10 if you have a good creative you are
00:04:07 00:04:11 going to see results with youtube ads so
00:04:10 00:04:14 how do you make a good creative
00:04:11 00:04:14 well i have a formula that i'm using
00:04:14 00:04:16 right now
00:04:14 00:04:18 that i've modeled off of some of the
00:04:16 00:04:20 biggest ads in the last five
00:04:18 00:04:21 years and i've been able to get it to
00:04:20 00:04:23 work for my business
00:04:21 00:04:25 so let's break down how that works so
00:04:23 00:04:27 i'm gonna break down the format for you
00:04:25 00:04:28 and then we're gonna look at an example
00:04:27 00:04:29 of an ad that's following this exact
00:04:28 00:04:32 style
00:04:29 00:04:34 the most important part of your video is
00:04:32 00:04:36 the first five seconds
00:04:34 00:04:37 where the customer can skip the ad in
00:04:36 00:04:40 this first
00:04:37 00:04:40 five second window we need to do
00:04:40 00:04:43 something very
00:04:40 00:04:44 important and i call this calling out
00:04:43 00:04:46 the problem
00:04:44 00:04:49 example that we're going to be looking
00:04:46 00:04:51 at today is this brand called dr squatch
00:04:49 00:04:52 you guys probably have heard about them
00:04:51 00:04:54 they're 100 million dollar brand
00:04:52 00:04:56 they even had a super bowl commercial
00:04:54 00:04:57 run this year so these guys are
00:04:56 00:04:59 absolutely killing it
00:04:57 00:05:01 and they scaled their brand massively
00:04:59 00:05:02 using youtube ads so this is one of
00:05:01 00:05:05 their most viral
00:05:02 00:05:06 ads this ad got over a hundred million
00:05:05 00:05:08 views
00:05:06 00:05:10 and let's take a look at the first five
00:05:08 00:05:11 seconds and how they call out the
00:05:10 00:05:14 problem
00:05:11 00:05:15 listen up the soap you shower with it
00:05:14 00:05:17 you probably haven't even questioned
00:05:15 00:05:19 what bar soap you lather up with
00:05:17 00:05:21 let's say you're just browsing youtube
00:05:19 00:05:23 and you get targeted with this ad
00:05:21 00:05:25 this guy is literally calling out
00:05:23 00:05:27 something that you use
00:05:25 00:05:29 on a day-by-day basis that's going to
00:05:27 00:05:30 trigger an emotional reaction in your
00:05:29 00:05:32 brain
00:05:30 00:05:34 to either get angry or interested in
00:05:32 00:05:36 hearing what he's trying to say
00:05:34 00:05:38 this advertising method works extremely
00:05:36 00:05:40 well because it pulls on the emotional
00:05:38 00:05:42 triggers that we all have
00:05:40 00:05:44 in the first five seconds make sure to
00:05:42 00:05:45 call out the problem i'm just going to
00:05:44 00:05:47 put cp for that
00:05:45 00:05:48 now that you called out this major
00:05:47 00:05:52 problem in the next
00:05:48 00:05:55 10 to 30 seconds we need to show
00:05:52 00:05:57 them the amazing solution that is going
00:05:55 00:05:58 to fix this problem and make their life
00:05:57 00:06:00 so much better
00:05:58 00:06:02 so this ad is a little bit longer
00:06:00 00:06:05 normally i like to keep my ads around
00:06:02 00:06:07 one minute and 30 seconds but at around
00:06:05 00:06:09 15 seconds this is when they start to
00:06:07 00:06:11 show the solution to the problem check
00:06:09 00:06:13 it out
00:06:11 00:06:16 but now you can upgrade your shower game
00:06:13 00:06:18 with dr squatch natural soap
00:06:16 00:06:19 i'm toking about natural nourishing
00:06:18 00:06:23 cold press hand cut
00:06:19 00:06:25 soap ferment so you see they say
00:06:23 00:06:27 this soap is the best soap that you can
00:06:25 00:06:28 get it's natural it's cold pressed
00:06:27 00:06:31 whatever whatever
00:06:28 00:06:32 now you hear the problem and you see the
00:06:31 00:06:34 solution
00:06:32 00:06:36 now you're hooked you want to see more
00:06:34 00:06:38 or you're completely
00:06:36 00:06:40 uninterested and you skip the ad which
00:06:38 00:06:42 is totally fine too because
00:06:40 00:06:44 they get rid of the people that they
00:06:42 00:06:45 don't want to sell to so for the second
00:06:44 00:06:48 portion it's all
00:06:45 00:06:49 about the solution another thing that
00:06:48 00:06:52 they do really well
00:06:49 00:06:54 in this ad is that they get rid of their
00:06:52 00:06:56 non-target demographic so
00:06:54 00:06:59 this is a product for men you notike
00:06:56 00:07:01 they have a guy that has a big beard
00:06:59 00:07:03 they have a guy that's showering and
00:07:01 00:07:03 then the guy literally says that this is
00:07:03 00:07:05 soap for
00:07:03 00:07:07 men so that's going to get rid of all
00:07:05 00:07:08 the women that are watching this video
00:07:07 00:07:11 but make sure you include
00:07:08 00:07:12 in that 10 to 30 seconds section your
00:07:11 00:07:15 target audience
00:07:12 00:07:18 if you can nail this part of the video
00:07:15 00:07:19 you've got yourself a viral ad here this
00:07:18 00:07:23 is something that is not
00:07:19 00:07:24 easy to do but the formula itself is not
00:07:23 00:07:26 that complicated
00:07:24 00:07:28 so let's do one as an example real quick
00:07:26 00:07:30 let's say i was going to
00:07:28 00:07:32 run youtube ads for this brand that
00:07:30 00:07:35 sells these indestructible
00:07:32 00:07:36 dog beds the first five seconds of my
00:07:35 00:07:38 video
00:07:36 00:07:39 would be calling out the dog bed that
00:07:38 00:07:42 they already have
00:07:39 00:07:45 saying that it rips easy it smells bad
00:07:42 00:07:46 it has bad quality fabrics for the dog
00:07:45 00:07:49 whatever the main problem is
00:07:46 00:07:51 i would call that out and show it in the
00:07:49 00:07:52 video and then i would spend the next 10
00:07:51 00:07:54 to 30 seconds
00:07:52 00:07:56 showing them that we have the best dog
00:07:54 00:07:58 bed i would put the dog bed through
00:07:56 00:08:00 certain stress tests like
00:07:58 00:08:01 maybe take a knife and try to scratch it
00:08:00 00:08:03 maybe show a dog
00:08:01 00:08:04 clawing on it you know i'll put it
00:08:03 00:08:06 through various tests in the video so
00:08:04 00:08:08 that it backs up my claims
00:08:06 00:08:10 and then i would call out exactly who
00:08:08 00:08:11 i'm looking for for this product so if
00:08:10 00:08:13 you look
00:08:11 00:08:14 these guys are mainly showing bigger
00:08:13 00:08:17 like bulkier dogs
00:08:14 00:08:19 so i would say like this is perfect for
00:08:17 00:08:20 your big boy or something like that as
00:08:19 00:08:22 opposed to
00:08:20 00:08:23 showing a little tiny dog so we're
00:08:22 00:08:26 highlighting a problem
00:08:23 00:08:27 we're showing a solution and we're
00:08:26 00:08:29 getting rid of who we don't want to sell
00:08:27 00:08:31 to so there's just three more
00:08:29 00:08:33 pieces to the ad that i like to follow
00:08:31 00:08:35 the next thing i always like to do
00:08:33 00:08:36 in the middle of the video is some type
00:08:35 00:08:38 of trust
00:08:36 00:08:40 so you can show the reviews that your
00:08:38 00:08:42 brand has you can show a customer
00:08:40 00:08:43 testimonial or just a photo of somebody
00:08:42 00:08:44 with the product
00:08:43 00:08:46 if you don't have reviews have a friend
00:08:44 00:08:47 of yours take a photo with your product
00:08:46 00:08:49 it'll help tremendously
00:08:47 00:08:50 the next thing is just more benefits of
00:08:49 00:08:53 the product
00:08:50 00:08:54 this can be another 10 to 30 second
00:08:53 00:08:56 section
00:08:54 00:08:57 so we can just say benefits right there
00:08:56 00:08:59 you just want to tok about why they
00:08:57 00:09:00 should buy from you do you have good
00:08:59 00:09:02 shipping is it free
00:09:00 00:09:04 do you have customer service do you have
00:09:02 00:09:06 us fulfillment
00:09:04 00:09:07 is your product the best in the space
00:09:06 00:09:08 what are the benefits and why should
00:09:07 00:09:09 they buy
00:09:08 00:09:13 from you and then finally we want to end
00:09:09 00:09:16 out the video with a call to action so
00:09:13 00:09:19 it's very important that you tell them
00:09:16 00:09:20 to click the links on the screen so that
00:09:19 00:09:22 they understand where to click because
00:09:20 00:09:23 one of the biggest downsides is that the
00:09:22 00:09:25 clickable links are not
00:09:23 00:09:28 that clear so make sure you just tell
00:09:25 00:09:30 them to look on screen for the links
00:09:28 00:09:31 and you will get click-throughs so this
00:09:30 00:09:34 is pretty much the exact structure that
00:09:31 00:09:36 i use for youtube ad creatives
00:09:34 00:09:38 it works extremely well and i think that
00:09:36 00:09:39 you guys can take this and replicate it
00:09:38 00:09:41 in your own business
00:09:39 00:09:44 when it comes to actually filming these
00:09:41 00:09:46 ads you do not need a professional film
00:09:44 00:09:49 crew like dr squatch has
00:09:46 00:09:50 my viral youtube ad is filmed on my
00:09:49 00:09:52 iphone
00:09:50 00:09:53 i would say the most important thing
00:09:52 00:09:56 that you cannot skip on
00:09:53 00:09:57 is making sure that you have a voiceover
00:09:56 00:10:00 in your ad do not
00:09:57 00:10:02 just do captions like you would do on
00:10:00 00:10:05 facebook so take this formula
00:10:02 00:10:06 and start putting together a concept for
00:10:05 00:10:08 your ad
00:10:06 00:10:09 and after you finish watching this video
00:10:08 00:10:11 i 100
00:10:09 00:10:13 recommend putting together an ad for
00:10:11 00:10:15 youtube so that you can start testing if
00:10:13 00:10:15 we can get this video to over 2 000
00:10:15 00:10:18 likes
00:10:15 00:10:19 i'll create a document that has the top
00:10:18 00:10:21 20 viral
00:10:19 00:10:23 youtube ads that i've studied so you can
00:10:21 00:10:24 go out there and see what's working
00:10:23 00:10:27 alright so now let's tok about the
00:10:24 00:10:28 testing strategy for once you finally
00:10:27 00:10:30 have your ad finished
00:10:28 00:10:32 so once you finish creating your first
00:10:30 00:10:34 ad i would highly recommend
00:10:32 00:10:35 that you create three variations of that
00:10:34 00:10:37 original video
00:10:35 00:10:40 the only difference between the three
00:10:37 00:10:41 videos should be the first five seconds
00:10:40 00:10:43 because that is hands down
00:10:41 00:10:45 the most important part of the entire
00:10:43 00:10:47 video so just brainstorm try to think of
00:10:45 00:10:48 a couple different hooks you can come up
00:10:47 00:10:50 with for your product
00:10:48 00:10:52 and create three videos for your product
00:10:50 00:10:53 and once you have that
00:10:52 00:10:55 you're ready to launch your initial
00:10:53 00:10:57 testing campaigns this is honestly the
00:10:55 00:10:59 easiest part of the whole process
00:10:57 00:11:00 but i'm gonna break down exactly how i
00:10:59 00:11:02 do it right now so
00:11:00 00:11:03 the first thing that you need to do is
00:11:02 00:11:05 go to tools and
00:11:03 00:11:07 settings and you're going to want to
00:11:05 00:11:09 click on keyword planner
00:11:07 00:11:11 this tool is extremely valuable
00:11:09 00:11:12 especially if you don't know what to
00:11:11 00:11:13 target
00:11:12 00:11:15 so let's say that we are going to sell
00:11:13 00:11:16 these dog beds
00:11:15 00:11:18 i'm just going to go on here and i'm
00:11:16 00:11:19 going to search dog bed and we're going
00:11:18 00:11:20 to see what pops up and it's going to
00:11:19 00:11:22 show you
00:11:20 00:11:23 how much traffic dog bed is getting
00:11:22 00:11:25 you're going to see
00:11:23 00:11:26 also other terms that people are
00:11:25 00:11:28 searching for
00:11:26 00:11:30 for the same exact thing so we have
00:11:28 00:11:33 calming dog bed we have a large dog bed
00:11:30 00:11:35 indestructible dog bed this is probably
00:11:33 00:11:37 what i would want to go with if i was
00:11:35 00:11:39 going to sell this product we have
00:11:37 00:11:40 indestructible dog bed and we have chew
00:11:39 00:11:43 proof dog bed
00:11:40 00:11:44 what we're looking for here is three
00:11:43 00:11:47 keywords
00:11:44 00:11:48 that are super broad with over a hundred
00:11:47 00:11:50 thousand monthly searches
00:11:48 00:11:52 that we can use for our first campaign
00:11:50 00:11:52 so if i were to launch this product
00:11:52 00:11:55 today
00:11:52 00:11:57 i would go for the original of dog bed
00:11:55 00:12:00 because it's super broad
00:11:57 00:12:03 i would go with indestructible dog bed
00:12:00 00:12:04 and i would go with chew proof dog bed
00:12:03 00:12:05 as my targeting
00:12:04 00:12:07 the reason why i picked these is because
00:12:05 00:12:08 they're the most relatable to this
00:12:07 00:12:09 product and
00:12:08 00:12:11 they're the broadest all right so after
00:12:09 00:12:12 you have those three videos done and you
00:12:11 00:12:14 have three keywords picked out
00:12:12 00:12:16 we're gonna set up our first campaign so
00:12:14 00:12:18 let's actually do that together
00:12:16 00:12:20 to get to this screen just click the new
00:12:18 00:12:22 campaign button on the dashboard
00:12:20 00:12:24 what we're gonna go for is sales and
00:12:22 00:12:26 we're gonna go for video because we're
00:12:24 00:12:27 launching it on youtube all right so
00:12:26 00:12:29 this page might be a little overwhelming
00:12:27 00:12:30 to you but i promise you it's very
00:12:29 00:12:33 simple so
00:12:30 00:12:35 what we would title it is dog bed uh
00:12:33 00:12:36 testing campaign
00:12:35 00:12:38 you can title it whatever you want this
00:12:36 00:12:41 is just what i would call it for the bid
00:12:38 00:12:42 strategy we're gonna go with maximize
00:12:41 00:12:44 conversions
00:12:42 00:12:45 and for the daily budget i would
00:12:44 00:12:48 recommend
00:12:45 00:12:49 doing thirty to a hundred dollars if
00:12:48 00:12:51 you're on a super low budget
00:12:49 00:12:54 you can go with thirty dollars but i
00:12:51 00:12:56 would lean more towards a hundred
00:12:54 00:12:58 because it's going to spend money faster
00:12:56 00:12:59 and give you quicker results but if
00:12:58 00:13:00 you're on a low budget
00:12:59 00:13:02 thirty dollars will work too so i'm
00:13:00 00:13:03 gonna go ahead and put a hundred here
00:13:02 00:13:05 for the budget
00:13:03 00:13:07 and as for the networks we're going to
00:13:05 00:13:08 want to put youtube videos
00:13:07 00:13:10 and video partners on the display
00:13:08 00:13:12 network for the locations
00:13:10 00:13:15 i usually do the big four countries so
00:13:12 00:13:18 australia canada uk and us
00:13:15 00:13:18 you can just do us you can just do us in
00:13:18 00:13:20 canada
00:13:18 00:13:21 i don't recommend doing all countries
00:13:20 00:13:23 and territories because you're going to
00:13:21 00:13:25 get a lot of low quality traffic
00:13:23 00:13:28 and it's just not recommended i would
00:13:25 00:13:29 also advise putting the language as
00:13:28 00:13:31 english because you're going to be using
00:13:29 00:13:33 a voiceover and it's going to be spoken
00:13:31 00:13:35 so we want people that are already
00:13:33 00:13:35 watching english videos and not spanish
00:13:35 00:13:38 videos
00:13:35 00:13:39 or any other language the inventory type
00:13:38 00:13:41 you can go
00:13:39 00:13:43 standard i always just go expanded
00:13:41 00:13:45 inventory i get cheaper costs from this
00:13:43 00:13:47 your videos are going to show up on not
00:13:45 00:13:48 safe for work content but
00:13:47 00:13:50 you know as long as you're not selling
00:13:48 00:13:51 like a kid's product it really makes no
00:13:50 00:13:53 difference
00:13:51 00:13:55 and then you don't need to exclude
00:13:53 00:13:56 anything if you want to exclude live
00:13:55 00:13:57 streams you can
00:13:56 00:13:59 i've split tested it though and it
00:13:57 00:14:00 doesn't really make that big of a
00:13:59 00:14:01 difference so
00:14:00 00:14:03 i'm just going to leave it unchecked we
00:14:01 00:14:05 want to try to keep it as broad as
00:14:03 00:14:06 possible to be honest with you these
00:14:05 00:14:07 right here are called site link
00:14:06 00:14:09 extensions
00:14:07 00:14:10 you can add them if you want but i
00:14:09 00:14:12 haven't seen that much
00:14:10 00:14:14 difference from adding them so we're
00:14:12 00:14:15 going to skip that for now and then in
00:14:14 00:14:17 the additional settings
00:14:15 00:14:19 we're going to leave everything here the
00:14:17 00:14:20 exact same the only thing that you might
00:14:19 00:14:22 want to change
00:14:20 00:14:23 is scheduling your ads but once again i
00:14:22 00:14:26 don't do this
00:14:23 00:14:27 and it's not necessary to set this up so
00:14:26 00:14:29 this is how we're going to set up our
00:14:27 00:14:31 basic campaign
00:14:29 00:14:32 and this same structure we're just gonna
00:14:31 00:14:36 use over and over again
00:14:32 00:14:39 okay so on youtube they actually use ad
00:14:36 00:14:42 groups and ad group is the same thing as
00:14:39 00:14:44 an ad set on facebook it's where
00:14:42 00:14:45 you select your audience and your
00:14:44 00:14:47 demographic
00:14:45 00:14:49 for your product so it's asking us what
00:14:47 00:14:51 type we want to use we definitely want
00:14:49 00:14:53 to use standard ads
00:14:51 00:14:55 standard ads are the five second
00:14:53 00:14:56 skippable ads that you see every single
00:14:55 00:14:59 day on youtube
00:14:56 00:15:01 for the ad group name i recommend you
00:14:59 00:15:03 use the targeting that you're gonna go
00:15:01 00:15:06 with so in our case we're gonna go
00:15:03 00:15:08 dog bed broad that's gonna be those
00:15:06 00:15:10 three key words that we looked at
00:15:08 00:15:12 earlier we're gonna put all three key
00:15:10 00:15:14 words in one
00:15:12 00:15:16 ad group for the demographics we don't
00:15:14 00:15:18 need to change these
00:15:16 00:15:20 unless you're selling a product that is
00:15:18 00:15:21 primarily for females like a makeup
00:15:20 00:15:22 product
00:15:21 00:15:24 or you're selling a product that's for
00:15:22 00:15:26 men like dr squatch
00:15:24 00:15:28 we don't usually change these in my
00:15:26 00:15:30 business because it's a broad product
00:15:28 00:15:31 and i don't play around with these it
00:15:30 00:15:32 really doesn't make that big of a
00:15:31 00:15:35 difference so this is the
00:15:32 00:15:37 audiences tab this is actually extremely
00:15:35 00:15:38 useful and we're going to get into this
00:15:37 00:15:41 more when i tok about scaling
00:15:38 00:15:43 but for now you don't really need to use
00:15:41 00:15:45 this this is where you can find
00:15:43 00:15:46 other types of audiences to target for
00:15:45 00:15:47 your product
00:15:46 00:15:49 but for the meantime we're just going to
00:15:47 00:15:50 stik with keywords so we're going to
00:15:49 00:15:52 put
00:15:50 00:15:55 dog bed and then we're going to put the
00:15:52 00:15:57 other one which is instructable dog bed
00:15:55 00:15:59 and then the other one's gonna be chew
00:15:57 00:16:00 proof dog bed and then youtube's
00:15:59 00:16:01 actually gonna give you an estimate of
00:16:00 00:16:02 how many impressions you're gonna be
00:16:01 00:16:04 able to get
00:16:02 00:16:06 with these targeting options and we're
00:16:04 00:16:07 gonna see 36 million possible
00:16:06 00:16:09 impressions which is
00:16:07 00:16:11 a pretty solid number and once we have
00:16:09 00:16:12 these keywords we're pretty much good to
00:16:11 00:16:14 go
00:16:12 00:16:16 you also have topics i don't like topics
00:16:14 00:16:17 i've tried them they don't work that
00:16:16 00:16:20 well for my product
00:16:17 00:16:21 but maybe if you were having a dog based
00:16:20 00:16:23 product
00:16:21 00:16:24 you could go with these they do have
00:16:23 00:16:25 like
00:16:24 00:16:27 animal products and services they do
00:16:25 00:16:29 have dogs
00:16:27 00:16:31 they all work honestly every targeting
00:16:29 00:16:33 that i found works but the ones that
00:16:31 00:16:36 have worked the best have been the broad
00:16:33 00:16:38 keywords and then you have placements
00:16:36 00:16:40 are like uh the specific videos or
00:16:38 00:16:41 channels that you want to target so for
00:16:40 00:16:43 example
00:16:41 00:16:44 if we search up dog bed it's going to
00:16:43 00:16:47 show us
00:16:44 00:16:48 a bunch of videos testing dog beds how
00:16:47 00:16:52 to build
00:16:48 00:16:54 a mid-century dog bed diy dog bed
00:16:52 00:16:55 you can basically select these and have
00:16:54 00:16:58 your video appear
00:16:55 00:16:59 on those videos if you are going to do
00:16:58 00:17:01 placements
00:16:59 00:17:02 make sure that you include over 50
00:17:01 00:17:04 videos
00:17:02 00:17:05 because otherwise it's just not going to
00:17:04 00:17:08 spend money at all
00:17:05 00:17:09 the last step is just taking the link of
00:17:08 00:17:11 your youtube video
00:17:09 00:17:12 obviously this is not my video but we're
00:17:11 00:17:14 just going to use it for today
00:17:12 00:17:16 and you just put it right there and you
00:17:14 00:17:19 can go ahead and you can start putting
00:17:16 00:17:21 your url for your website so
00:17:19 00:17:22 dogbed.com you can have your call to
00:17:21 00:17:23 action
00:17:22 00:17:26 with the call to action i usually just
00:17:23 00:17:27 put shop now and then for the headline
00:17:26 00:17:30 you can put
00:17:27 00:17:31 you know number one dog bed you can put
00:17:30 00:17:33 whatever you want
00:17:31 00:17:35 and then as for this right here the
00:17:33 00:17:37 companion banner i just leave it on
00:17:35 00:17:38 auto generate you can upload an image
00:17:37 00:17:39 though if you want and then we're going
00:17:38 00:17:42 to name it
00:17:39 00:17:44 ad number one also before you post it
00:17:42 00:17:46 you can click preview ad to take a look
00:17:44 00:17:47 at it but pretty much after that we're
00:17:46 00:17:49 done
00:17:47 00:17:51 with our first youtube ads campaign so
00:17:49 00:17:52 now if we take a look at this campaign
00:17:51 00:17:54 and how it's set up
00:17:52 00:17:56 we have our ad group with the dog bed
00:17:54 00:17:59 broad we have our one ad
00:17:56 00:18:00 right here and we have our keywords
00:17:59 00:18:02 which are
00:18:00 00:18:03 right here this is pretty much exactly
00:18:02 00:18:04 how i set up my initial testing
00:18:03 00:18:07 campaigns
00:18:04 00:18:09 the only thing i do differently is i go
00:18:07 00:18:11 right here i select the ad
00:18:09 00:18:13 i click on copy and then i click on
00:18:11 00:18:15 paste and i paste the ad
00:18:13 00:18:17 two more times and then i change the
00:18:15 00:18:19 link so that way we have
00:18:17 00:18:21 three video ads inside of there you
00:18:19 00:18:21 don't have to do this you can skip this
00:18:21 00:18:24 step
00:18:21 00:18:26 but really don't do it you need to do
00:18:24 00:18:28 this step because it's gonna help you
00:18:26 00:18:29 find a winning video so much faster
00:18:28 00:18:32 the last thing that i'm going to tok
00:18:29 00:18:33 about is how to scale when you're seeing
00:18:32 00:18:36 results with youtube ads
00:18:33 00:18:36 it's really simple and requires minimal
00:18:36 00:18:39 effort
00:18:36 00:18:40 the whole goal from our initial testing
00:18:39 00:18:42 campaign
00:18:40 00:18:43 is to find two things we want to find
00:18:42 00:18:45 which
00:18:43 00:18:47 keywords are working the best so you're
00:18:45 00:18:49 going to see the different stats across
00:18:47 00:18:52 all these keywords and we want to see
00:18:49 00:18:54 which video is doing the best now
00:18:52 00:18:56 in this case we're only having one video
00:18:54 00:18:56 but you would want to test at least
00:18:56 00:18:58 three
00:18:56 00:19:00 so once we find our video and our
00:18:58 00:19:03 keyword that's working the best
00:19:00 00:19:04 we're gonna set up a new campaign that
00:19:03 00:19:06 just has
00:19:04 00:19:09 that winning video and that winning
00:19:06 00:19:11 keyword and we're gonna put that at 100
00:19:09 00:19:12 a day once that campaign starts doing
00:19:11 00:19:13 well
00:19:12 00:19:15 you're going to want to increase the
00:19:13 00:19:17 budget on that campaign every single day
00:19:15 00:19:19 the way that you do that
00:19:17 00:19:20 is you just click right here you click
00:19:19 00:19:23 edit change
00:19:20 00:19:25 budgets you click uh average daily
00:19:23 00:19:26 budget and then you go to
00:19:25 00:19:29 increase budget and you can increase by
00:19:26 00:19:31 20 percent you can set that to do
00:19:29 00:19:32 every single day that it performs well
00:19:31 00:19:35 so at this point you have a winning
00:19:32 00:19:38 video a winning keyword
00:19:35 00:19:40 how do you scale even further by testing
00:19:38 00:19:42 more audiences youtube is really amazing
00:19:40 00:19:44 in this aspect because they have all the
00:19:42 00:19:47 data that google has
00:19:44 00:19:48 so you get access to really in-depth
00:19:47 00:19:50 information about people
00:19:48 00:19:52 you can use the topics you can use the
00:19:50 00:19:54 placements you can use
00:19:52 00:19:55 the in-market audiences you can use more
00:19:54 00:19:57 keywords
00:19:55 00:19:59 there's so many audiences to use on
00:19:57 00:20:00 youtube that i can make a whole video
00:19:59 00:20:02 about that alone
00:20:00 00:20:04 but if you made it this far and you're
00:20:02 00:20:06 seeing results
00:20:04 00:20:09 do not hold back literally test every
00:20:06 00:20:10 possible audience that you can
00:20:09 00:20:12 and you're gonna consistently keep
00:20:10 00:20:14 finding more winning campaigns
00:20:12 00:20:16 when you find those winning campaigns
00:20:14 00:20:19 just follow the same rule
00:20:16 00:20:20 of scaling them up by 20 a day the last
00:20:19 00:20:22 tip that i'm gonna give
00:20:20 00:20:23 when you have something that's working
00:20:22 00:20:25 is setting up retargeting
00:20:23 00:20:28 so if you go into the audiences tab
00:20:25 00:20:30 youtube is gonna automatikally generate
00:20:28 00:20:31 an audience of people that have visited
00:20:30 00:20:33 your website
00:20:31 00:20:34 and an audience of people that have
00:20:33 00:20:37 watched your ad
00:20:34 00:20:38 you can make a new campaign targeting
00:20:37 00:20:39 those people
00:20:38 00:20:41 that already came to your website and
00:20:39 00:20:43 already saw your video
00:20:41 00:20:44 and hands down this campaign gives me
00:20:43 00:20:46 the highest return
00:20:44 00:20:48 every single day right now i'm testing
00:20:46 00:20:50 with different styles for this video
00:20:48 00:20:52 like a testimonial or a customer review
00:20:50 00:20:55 but still what works the best is the
00:20:52 00:20:56 original viral video just retargeted
00:20:55 00:20:57 back at them
00:20:56 00:20:59 yeah that's pretty much everything if
00:20:57 00:21:00 you stuck around to the end thank you so
00:20:59 00:21:02 much for
00:21:00 00:21:04 watching this video i really hope that
00:21:02 00:21:06 this was helpful to you guys i spent a
00:21:04 00:21:08 bunch of time making this video
00:21:06 00:21:10 i truly believe that this is one of the
00:21:08 00:21:11 best traffic sources this year and the
00:21:10 00:21:14 next year's upcoming
00:21:11 00:21:15 it's super unused it's like a blue ocean
00:21:14 00:21:16 right now
00:21:15 00:21:19 so as long as you can get over the
00:21:16 00:21:20 hurdle of making a good creative
00:21:19 00:21:22 you will be able to see results with
00:21:20 00:21:23 youtube ads so drop a like if you
00:21:22 00:21:25 enjoyed this video
00:21:23 00:21:27 make sure to subscribe for new videos
00:21:25 00:21:29 every single friday
00:21:27 00:21:31 i'm really working hard to keep dropping
00:21:29 00:21:33 good content for you guys
00:21:31 00:21:34 thank you so much for watching and i
00:21:33 00:21:38 will see you
00:21:34 00:21:38 in the next video have a good weekend
00:21:42 00:21:45 peace
00:21:46 00:21:48 you