YouTube Ads For Shopify Dropshipping [Step-By-Step Tutorial 2021]
Published on: November 27 2022 by Jordan Welch
YouTube Ads For Shopify Dropshipping [Step-By-Step Tutorial 2021]
Table of Contents
YouTube Ads For Shopify Dropshipping [Step-By-Step Tutorial 2021]
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | youtube ads are hands down one of the |
| 00:00:02 | 00:00:06 | best ways to make sales |
| 00:00:04 | 00:00:07 | in 2021 and i actually have the results |
| 00:00:06 | 00:00:10 | to back it up |
| 00:00:07 | 00:00:13 | using just youtube ads in the last month |
| 00:00:10 | 00:00:16 | i generated over 138 000 |
| 00:00:13 | 00:00:16 | in sales with a 30 profit margin these |
| 00:00:16 | 00:00:19 | ads have been |
| 00:00:16 | 00:00:20 | extremely consistent and i haven't had |
| 00:00:19 | 00:00:22 | to deal with the constant bands from |
| 00:00:20 | 00:00:23 | facebook and in this video i'm going to |
| 00:00:22 | 00:00:26 | show you step by step |
| 00:00:23 | 00:00:27 | exactly how i run my youtube ads i'll be |
| 00:00:26 | 00:00:29 | explaining how the platform works |
| 00:00:27 | 00:00:31 | how i create my videos my testing |
| 00:00:29 | 00:00:33 | strategy and the methods that i used |
| 00:00:31 | 00:00:35 | to scale to this level if you're new to |
| 00:00:33 | 00:00:38 | my channel my name is jordan and i'm |
| 00:00:35 | 00:00:40 | currently documenting the entire process |
| 00:00:38 | 00:00:42 | of growing my e-commerce brand with as |
| 00:00:40 | 00:00:43 | much transparency as possible so if |
| 00:00:42 | 00:00:45 | you're interested in starting your own |
| 00:00:43 | 00:00:46 | online store and you want to follow my |
| 00:00:45 | 00:00:48 | journey |
| 00:00:46 | 00:00:50 | make sure to subscribe for new videos |
| 00:00:48 | 00:00:51 | every single friday |
| 00:00:50 | 00:00:53 | alright now let's get started with |
| 00:00:51 | 00:00:55 | today's video just want to give a shout |
| 00:00:53 | 00:00:57 | out to omega chairs for sending me their |
| 00:00:55 | 00:00:58 | new galaxy black chair this is hands |
| 00:00:57 | 00:01:00 | down the |
| 00:00:58 | 00:01:02 | most comfortable computer chat ever sat |
| 00:01:00 | 00:01:04 | in and i'm gonna have this thing for |
| 00:01:02 | 00:01:06 | years so major shout out thank you guys |
| 00:01:04 | 00:01:08 | so much youtube ads are actually ran |
| 00:01:06 | 00:01:09 | through the google ads platform that i |
| 00:01:08 | 00:01:11 | have loaded up right here |
| 00:01:09 | 00:01:13 | and you're just gonna wanna go there and |
| 00:01:11 | 00:01:15 | click create new account |
| 00:01:13 | 00:01:16 | and you're going to end up on this page |
| 00:01:15 | 00:01:18 | after you put your email |
| 00:01:16 | 00:01:20 | and all your information in so instead |
| 00:01:18 | 00:01:21 | of selecting any of this we're going to |
| 00:01:20 | 00:01:23 | go ahead and click |
| 00:01:21 | 00:01:24 | switch to expert mode and that's just |
| 00:01:23 | 00:01:27 | going to take us right away |
| 00:01:24 | 00:01:29 | into building a campaign now if you |
| 00:01:27 | 00:01:31 | already have everything ready you can |
| 00:01:29 | 00:01:33 | just go ahead and make your campaign but |
| 00:01:31 | 00:01:35 | i don't think you do so just click |
| 00:01:33 | 00:01:38 | create an account without a campaign |
| 00:01:35 | 00:01:40 | set up your billing information input |
| 00:01:38 | 00:01:41 | your credit card and then your account |
| 00:01:40 | 00:01:43 | is all set up now that your account is |
| 00:01:41 | 00:01:46 | set up i'm going to give a very brief |
| 00:01:43 | 00:01:47 | rundown of how the actual platform works |
| 00:01:46 | 00:01:49 | and then we're going to tok about |
| 00:01:47 | 00:01:51 | actually setting up and launching your |
| 00:01:49 | 00:01:52 | first ads all right so the first tab |
| 00:01:51 | 00:01:54 | you're going to end up on |
| 00:01:52 | 00:01:55 | is the overview tab this is where you're |
| 00:01:54 | 00:01:58 | going to be seeing |
| 00:01:55 | 00:01:59 | all the revenue and the cost that you |
| 00:01:58 | 00:02:01 | put towards your campaigns |
| 00:01:59 | 00:02:03 | you can customize this to put whatever |
| 00:02:01 | 00:02:05 | metrics you want |
| 00:02:03 | 00:02:06 | but at this stage it literally doesn't |
| 00:02:05 | 00:02:08 | matter |
| 00:02:06 | 00:02:10 | on the other level you're going to be |
| 00:02:08 | 00:02:12 | seeing campaigns which i would recommend |
| 00:02:10 | 00:02:14 | you guys just click this home button |
| 00:02:12 | 00:02:15 | and make campaigns your main page |
| 00:02:14 | 00:02:16 | because this is where you're going to be |
| 00:02:15 | 00:02:18 | spending |
| 00:02:16 | 00:02:20 | 90 of your time the only really |
| 00:02:18 | 00:02:22 | important things that you need to know |
| 00:02:20 | 00:02:25 | about the platform itself |
| 00:02:22 | 00:02:28 | is the create a campaign button which is |
| 00:02:25 | 00:02:29 | right here the columns which is where |
| 00:02:28 | 00:02:31 | you're going to be able to customize |
| 00:02:29 | 00:02:33 | the metrics that you're seeing in your |
| 00:02:31 | 00:02:36 | account for example |
| 00:02:33 | 00:02:37 | your purchases your cost per click the |
| 00:02:36 | 00:02:39 | amount of clicks |
| 00:02:37 | 00:02:40 | there's a ton of metrics in there and |
| 00:02:39 | 00:02:42 | i'm going to share the most important |
| 00:02:40 | 00:02:43 | ones you don't need to have a ton of |
| 00:02:42 | 00:02:44 | them |
| 00:02:43 | 00:02:46 | so let's set up some of our basic |
| 00:02:44 | 00:02:48 | columns now this is one of the first |
| 00:02:46 | 00:02:49 | things i do on a new account and it's |
| 00:02:48 | 00:02:51 | really easy so |
| 00:02:49 | 00:02:52 | you just click on columns like i just |
| 00:02:51 | 00:02:54 | showed you and you want to click right |
| 00:02:52 | 00:02:56 | here on attribution |
| 00:02:54 | 00:02:58 | you want to click on conversions you |
| 00:02:56 | 00:03:01 | want to click on cost per conversion |
| 00:02:58 | 00:03:02 | and we want to click on conversion value |
| 00:03:01 | 00:03:03 | which is right here |
| 00:03:02 | 00:03:05 | so basically these three are showing you |
| 00:03:03 | 00:03:07 | how many sales you got |
| 00:03:05 | 00:03:08 | how much it cost to get those sales and |
| 00:03:07 | 00:03:08 | how much money you made off of those |
| 00:03:08 | 00:03:10 | sales |
| 00:03:08 | 00:03:12 | and once you have that you're just going |
| 00:03:10 | 00:03:13 | to want to click save and you can put |
| 00:03:12 | 00:03:15 | um whatever you want to call it we'll |
| 00:03:13 | 00:03:16 | just call it ecom for now |
| 00:03:15 | 00:03:18 | once you launch your first campaign |
| 00:03:16 | 00:03:20 | you're gonna unlock a bunch more that |
| 00:03:18 | 00:03:21 | you can add but this is just a good |
| 00:03:20 | 00:03:23 | starting point |
| 00:03:21 | 00:03:24 | another very important step is setting |
| 00:03:23 | 00:03:26 | up your pixel |
| 00:03:24 | 00:03:28 | the pixel is a little piece of code that |
| 00:03:26 | 00:03:29 | tracks all the conversions that happen |
| 00:03:28 | 00:03:31 | on your website |
| 00:03:29 | 00:03:33 | and it's super easy to do there's an app |
| 00:03:31 | 00:03:35 | that i'm gonna put in the description |
| 00:03:33 | 00:03:37 | called tracking for google ads and it |
| 00:03:35 | 00:03:39 | has a seven day free trial |
| 00:03:37 | 00:03:41 | so you just install it and in one click |
| 00:03:39 | 00:03:43 | it puts the pixel on your store |
| 00:03:41 | 00:03:45 | and once you have that you're pretty |
| 00:03:43 | 00:03:46 | much all set up to start building your |
| 00:03:45 | 00:03:48 | campaigns |
| 00:03:46 | 00:03:49 | the problem is you don't have an ad |
| 00:03:48 | 00:03:53 | having a really good |
| 00:03:49 | 00:03:54 | video ad is the most important thing |
| 00:03:53 | 00:03:57 | when it comes to having success with |
| 00:03:54 | 00:03:59 | youtube ads i promise you this |
| 00:03:57 | 00:04:00 | is what matters the most it's not your |
| 00:03:59 | 00:04:03 | targeting |
| 00:04:00 | 00:04:04 | strategy it's not your budget method it |
| 00:04:03 | 00:04:05 | has nothing to do with the strategy |
| 00:04:04 | 00:04:07 | itself |
| 00:04:05 | 00:04:10 | if you have a good creative you are |
| 00:04:07 | 00:04:11 | going to see results with youtube ads so |
| 00:04:10 | 00:04:14 | how do you make a good creative |
| 00:04:11 | 00:04:14 | well i have a formula that i'm using |
| 00:04:14 | 00:04:16 | right now |
| 00:04:14 | 00:04:18 | that i've modeled off of some of the |
| 00:04:16 | 00:04:20 | biggest ads in the last five |
| 00:04:18 | 00:04:21 | years and i've been able to get it to |
| 00:04:20 | 00:04:23 | work for my business |
| 00:04:21 | 00:04:25 | so let's break down how that works so |
| 00:04:23 | 00:04:27 | i'm gonna break down the format for you |
| 00:04:25 | 00:04:28 | and then we're gonna look at an example |
| 00:04:27 | 00:04:29 | of an ad that's following this exact |
| 00:04:28 | 00:04:32 | style |
| 00:04:29 | 00:04:34 | the most important part of your video is |
| 00:04:32 | 00:04:36 | the first five seconds |
| 00:04:34 | 00:04:37 | where the customer can skip the ad in |
| 00:04:36 | 00:04:40 | this first |
| 00:04:37 | 00:04:40 | five second window we need to do |
| 00:04:40 | 00:04:43 | something very |
| 00:04:40 | 00:04:44 | important and i call this calling out |
| 00:04:43 | 00:04:46 | the problem |
| 00:04:44 | 00:04:49 | example that we're going to be looking |
| 00:04:46 | 00:04:51 | at today is this brand called dr squatch |
| 00:04:49 | 00:04:52 | you guys probably have heard about them |
| 00:04:51 | 00:04:54 | they're 100 million dollar brand |
| 00:04:52 | 00:04:56 | they even had a super bowl commercial |
| 00:04:54 | 00:04:57 | run this year so these guys are |
| 00:04:56 | 00:04:59 | absolutely killing it |
| 00:04:57 | 00:05:01 | and they scaled their brand massively |
| 00:04:59 | 00:05:02 | using youtube ads so this is one of |
| 00:05:01 | 00:05:05 | their most viral |
| 00:05:02 | 00:05:06 | ads this ad got over a hundred million |
| 00:05:05 | 00:05:08 | views |
| 00:05:06 | 00:05:10 | and let's take a look at the first five |
| 00:05:08 | 00:05:11 | seconds and how they call out the |
| 00:05:10 | 00:05:14 | problem |
| 00:05:11 | 00:05:15 | listen up the soap you shower with it |
| 00:05:14 | 00:05:17 | you probably haven't even questioned |
| 00:05:15 | 00:05:19 | what bar soap you lather up with |
| 00:05:17 | 00:05:21 | let's say you're just browsing youtube |
| 00:05:19 | 00:05:23 | and you get targeted with this ad |
| 00:05:21 | 00:05:25 | this guy is literally calling out |
| 00:05:23 | 00:05:27 | something that you use |
| 00:05:25 | 00:05:29 | on a day-by-day basis that's going to |
| 00:05:27 | 00:05:30 | trigger an emotional reaction in your |
| 00:05:29 | 00:05:32 | brain |
| 00:05:30 | 00:05:34 | to either get angry or interested in |
| 00:05:32 | 00:05:36 | hearing what he's trying to say |
| 00:05:34 | 00:05:38 | this advertising method works extremely |
| 00:05:36 | 00:05:40 | well because it pulls on the emotional |
| 00:05:38 | 00:05:42 | triggers that we all have |
| 00:05:40 | 00:05:44 | in the first five seconds make sure to |
| 00:05:42 | 00:05:45 | call out the problem i'm just going to |
| 00:05:44 | 00:05:47 | put cp for that |
| 00:05:45 | 00:05:48 | now that you called out this major |
| 00:05:47 | 00:05:52 | problem in the next |
| 00:05:48 | 00:05:55 | 10 to 30 seconds we need to show |
| 00:05:52 | 00:05:57 | them the amazing solution that is going |
| 00:05:55 | 00:05:58 | to fix this problem and make their life |
| 00:05:57 | 00:06:00 | so much better |
| 00:05:58 | 00:06:02 | so this ad is a little bit longer |
| 00:06:00 | 00:06:05 | normally i like to keep my ads around |
| 00:06:02 | 00:06:07 | one minute and 30 seconds but at around |
| 00:06:05 | 00:06:09 | 15 seconds this is when they start to |
| 00:06:07 | 00:06:11 | show the solution to the problem check |
| 00:06:09 | 00:06:13 | it out |
| 00:06:11 | 00:06:16 | but now you can upgrade your shower game |
| 00:06:13 | 00:06:18 | with dr squatch natural soap |
| 00:06:16 | 00:06:19 | i'm toking about natural nourishing |
| 00:06:18 | 00:06:23 | cold press hand cut |
| 00:06:19 | 00:06:25 | soap ferment so you see they say |
| 00:06:23 | 00:06:27 | this soap is the best soap that you can |
| 00:06:25 | 00:06:28 | get it's natural it's cold pressed |
| 00:06:27 | 00:06:31 | whatever whatever |
| 00:06:28 | 00:06:32 | now you hear the problem and you see the |
| 00:06:31 | 00:06:34 | solution |
| 00:06:32 | 00:06:36 | now you're hooked you want to see more |
| 00:06:34 | 00:06:38 | or you're completely |
| 00:06:36 | 00:06:40 | uninterested and you skip the ad which |
| 00:06:38 | 00:06:42 | is totally fine too because |
| 00:06:40 | 00:06:44 | they get rid of the people that they |
| 00:06:42 | 00:06:45 | don't want to sell to so for the second |
| 00:06:44 | 00:06:48 | portion it's all |
| 00:06:45 | 00:06:49 | about the solution another thing that |
| 00:06:48 | 00:06:52 | they do really well |
| 00:06:49 | 00:06:54 | in this ad is that they get rid of their |
| 00:06:52 | 00:06:56 | non-target demographic so |
| 00:06:54 | 00:06:59 | this is a product for men you notike |
| 00:06:56 | 00:07:01 | they have a guy that has a big beard |
| 00:06:59 | 00:07:03 | they have a guy that's showering and |
| 00:07:01 | 00:07:03 | then the guy literally says that this is |
| 00:07:03 | 00:07:05 | soap for |
| 00:07:03 | 00:07:07 | men so that's going to get rid of all |
| 00:07:05 | 00:07:08 | the women that are watching this video |
| 00:07:07 | 00:07:11 | but make sure you include |
| 00:07:08 | 00:07:12 | in that 10 to 30 seconds section your |
| 00:07:11 | 00:07:15 | target audience |
| 00:07:12 | 00:07:18 | if you can nail this part of the video |
| 00:07:15 | 00:07:19 | you've got yourself a viral ad here this |
| 00:07:18 | 00:07:23 | is something that is not |
| 00:07:19 | 00:07:24 | easy to do but the formula itself is not |
| 00:07:23 | 00:07:26 | that complicated |
| 00:07:24 | 00:07:28 | so let's do one as an example real quick |
| 00:07:26 | 00:07:30 | let's say i was going to |
| 00:07:28 | 00:07:32 | run youtube ads for this brand that |
| 00:07:30 | 00:07:35 | sells these indestructible |
| 00:07:32 | 00:07:36 | dog beds the first five seconds of my |
| 00:07:35 | 00:07:38 | video |
| 00:07:36 | 00:07:39 | would be calling out the dog bed that |
| 00:07:38 | 00:07:42 | they already have |
| 00:07:39 | 00:07:45 | saying that it rips easy it smells bad |
| 00:07:42 | 00:07:46 | it has bad quality fabrics for the dog |
| 00:07:45 | 00:07:49 | whatever the main problem is |
| 00:07:46 | 00:07:51 | i would call that out and show it in the |
| 00:07:49 | 00:07:52 | video and then i would spend the next 10 |
| 00:07:51 | 00:07:54 | to 30 seconds |
| 00:07:52 | 00:07:56 | showing them that we have the best dog |
| 00:07:54 | 00:07:58 | bed i would put the dog bed through |
| 00:07:56 | 00:08:00 | certain stress tests like |
| 00:07:58 | 00:08:01 | maybe take a knife and try to scratch it |
| 00:08:00 | 00:08:03 | maybe show a dog |
| 00:08:01 | 00:08:04 | clawing on it you know i'll put it |
| 00:08:03 | 00:08:06 | through various tests in the video so |
| 00:08:04 | 00:08:08 | that it backs up my claims |
| 00:08:06 | 00:08:10 | and then i would call out exactly who |
| 00:08:08 | 00:08:11 | i'm looking for for this product so if |
| 00:08:10 | 00:08:13 | you look |
| 00:08:11 | 00:08:14 | these guys are mainly showing bigger |
| 00:08:13 | 00:08:17 | like bulkier dogs |
| 00:08:14 | 00:08:19 | so i would say like this is perfect for |
| 00:08:17 | 00:08:20 | your big boy or something like that as |
| 00:08:19 | 00:08:22 | opposed to |
| 00:08:20 | 00:08:23 | showing a little tiny dog so we're |
| 00:08:22 | 00:08:26 | highlighting a problem |
| 00:08:23 | 00:08:27 | we're showing a solution and we're |
| 00:08:26 | 00:08:29 | getting rid of who we don't want to sell |
| 00:08:27 | 00:08:31 | to so there's just three more |
| 00:08:29 | 00:08:33 | pieces to the ad that i like to follow |
| 00:08:31 | 00:08:35 | the next thing i always like to do |
| 00:08:33 | 00:08:36 | in the middle of the video is some type |
| 00:08:35 | 00:08:38 | of trust |
| 00:08:36 | 00:08:40 | so you can show the reviews that your |
| 00:08:38 | 00:08:42 | brand has you can show a customer |
| 00:08:40 | 00:08:43 | testimonial or just a photo of somebody |
| 00:08:42 | 00:08:44 | with the product |
| 00:08:43 | 00:08:46 | if you don't have reviews have a friend |
| 00:08:44 | 00:08:47 | of yours take a photo with your product |
| 00:08:46 | 00:08:49 | it'll help tremendously |
| 00:08:47 | 00:08:50 | the next thing is just more benefits of |
| 00:08:49 | 00:08:53 | the product |
| 00:08:50 | 00:08:54 | this can be another 10 to 30 second |
| 00:08:53 | 00:08:56 | section |
| 00:08:54 | 00:08:57 | so we can just say benefits right there |
| 00:08:56 | 00:08:59 | you just want to tok about why they |
| 00:08:57 | 00:09:00 | should buy from you do you have good |
| 00:08:59 | 00:09:02 | shipping is it free |
| 00:09:00 | 00:09:04 | do you have customer service do you have |
| 00:09:02 | 00:09:06 | us fulfillment |
| 00:09:04 | 00:09:07 | is your product the best in the space |
| 00:09:06 | 00:09:08 | what are the benefits and why should |
| 00:09:07 | 00:09:09 | they buy |
| 00:09:08 | 00:09:13 | from you and then finally we want to end |
| 00:09:09 | 00:09:16 | out the video with a call to action so |
| 00:09:13 | 00:09:19 | it's very important that you tell them |
| 00:09:16 | 00:09:20 | to click the links on the screen so that |
| 00:09:19 | 00:09:22 | they understand where to click because |
| 00:09:20 | 00:09:23 | one of the biggest downsides is that the |
| 00:09:22 | 00:09:25 | clickable links are not |
| 00:09:23 | 00:09:28 | that clear so make sure you just tell |
| 00:09:25 | 00:09:30 | them to look on screen for the links |
| 00:09:28 | 00:09:31 | and you will get click-throughs so this |
| 00:09:30 | 00:09:34 | is pretty much the exact structure that |
| 00:09:31 | 00:09:36 | i use for youtube ad creatives |
| 00:09:34 | 00:09:38 | it works extremely well and i think that |
| 00:09:36 | 00:09:39 | you guys can take this and replicate it |
| 00:09:38 | 00:09:41 | in your own business |
| 00:09:39 | 00:09:44 | when it comes to actually filming these |
| 00:09:41 | 00:09:46 | ads you do not need a professional film |
| 00:09:44 | 00:09:49 | crew like dr squatch has |
| 00:09:46 | 00:09:50 | my viral youtube ad is filmed on my |
| 00:09:49 | 00:09:52 | iphone |
| 00:09:50 | 00:09:53 | i would say the most important thing |
| 00:09:52 | 00:09:56 | that you cannot skip on |
| 00:09:53 | 00:09:57 | is making sure that you have a voiceover |
| 00:09:56 | 00:10:00 | in your ad do not |
| 00:09:57 | 00:10:02 | just do captions like you would do on |
| 00:10:00 | 00:10:05 | facebook so take this formula |
| 00:10:02 | 00:10:06 | and start putting together a concept for |
| 00:10:05 | 00:10:08 | your ad |
| 00:10:06 | 00:10:09 | and after you finish watching this video |
| 00:10:08 | 00:10:11 | i 100 |
| 00:10:09 | 00:10:13 | recommend putting together an ad for |
| 00:10:11 | 00:10:15 | youtube so that you can start testing if |
| 00:10:13 | 00:10:15 | we can get this video to over 2 000 |
| 00:10:15 | 00:10:18 | likes |
| 00:10:15 | 00:10:19 | i'll create a document that has the top |
| 00:10:18 | 00:10:21 | 20 viral |
| 00:10:19 | 00:10:23 | youtube ads that i've studied so you can |
| 00:10:21 | 00:10:24 | go out there and see what's working |
| 00:10:23 | 00:10:27 | alright so now let's tok about the |
| 00:10:24 | 00:10:28 | testing strategy for once you finally |
| 00:10:27 | 00:10:30 | have your ad finished |
| 00:10:28 | 00:10:32 | so once you finish creating your first |
| 00:10:30 | 00:10:34 | ad i would highly recommend |
| 00:10:32 | 00:10:35 | that you create three variations of that |
| 00:10:34 | 00:10:37 | original video |
| 00:10:35 | 00:10:40 | the only difference between the three |
| 00:10:37 | 00:10:41 | videos should be the first five seconds |
| 00:10:40 | 00:10:43 | because that is hands down |
| 00:10:41 | 00:10:45 | the most important part of the entire |
| 00:10:43 | 00:10:47 | video so just brainstorm try to think of |
| 00:10:45 | 00:10:48 | a couple different hooks you can come up |
| 00:10:47 | 00:10:50 | with for your product |
| 00:10:48 | 00:10:52 | and create three videos for your product |
| 00:10:50 | 00:10:53 | and once you have that |
| 00:10:52 | 00:10:55 | you're ready to launch your initial |
| 00:10:53 | 00:10:57 | testing campaigns this is honestly the |
| 00:10:55 | 00:10:59 | easiest part of the whole process |
| 00:10:57 | 00:11:00 | but i'm gonna break down exactly how i |
| 00:10:59 | 00:11:02 | do it right now so |
| 00:11:00 | 00:11:03 | the first thing that you need to do is |
| 00:11:02 | 00:11:05 | go to tools and |
| 00:11:03 | 00:11:07 | settings and you're going to want to |
| 00:11:05 | 00:11:09 | click on keyword planner |
| 00:11:07 | 00:11:11 | this tool is extremely valuable |
| 00:11:09 | 00:11:12 | especially if you don't know what to |
| 00:11:11 | 00:11:13 | target |
| 00:11:12 | 00:11:15 | so let's say that we are going to sell |
| 00:11:13 | 00:11:16 | these dog beds |
| 00:11:15 | 00:11:18 | i'm just going to go on here and i'm |
| 00:11:16 | 00:11:19 | going to search dog bed and we're going |
| 00:11:18 | 00:11:20 | to see what pops up and it's going to |
| 00:11:19 | 00:11:22 | show you |
| 00:11:20 | 00:11:23 | how much traffic dog bed is getting |
| 00:11:22 | 00:11:25 | you're going to see |
| 00:11:23 | 00:11:26 | also other terms that people are |
| 00:11:25 | 00:11:28 | searching for |
| 00:11:26 | 00:11:30 | for the same exact thing so we have |
| 00:11:28 | 00:11:33 | calming dog bed we have a large dog bed |
| 00:11:30 | 00:11:35 | indestructible dog bed this is probably |
| 00:11:33 | 00:11:37 | what i would want to go with if i was |
| 00:11:35 | 00:11:39 | going to sell this product we have |
| 00:11:37 | 00:11:40 | indestructible dog bed and we have chew |
| 00:11:39 | 00:11:43 | proof dog bed |
| 00:11:40 | 00:11:44 | what we're looking for here is three |
| 00:11:43 | 00:11:47 | keywords |
| 00:11:44 | 00:11:48 | that are super broad with over a hundred |
| 00:11:47 | 00:11:50 | thousand monthly searches |
| 00:11:48 | 00:11:52 | that we can use for our first campaign |
| 00:11:50 | 00:11:52 | so if i were to launch this product |
| 00:11:52 | 00:11:55 | today |
| 00:11:52 | 00:11:57 | i would go for the original of dog bed |
| 00:11:55 | 00:12:00 | because it's super broad |
| 00:11:57 | 00:12:03 | i would go with indestructible dog bed |
| 00:12:00 | 00:12:04 | and i would go with chew proof dog bed |
| 00:12:03 | 00:12:05 | as my targeting |
| 00:12:04 | 00:12:07 | the reason why i picked these is because |
| 00:12:05 | 00:12:08 | they're the most relatable to this |
| 00:12:07 | 00:12:09 | product and |
| 00:12:08 | 00:12:11 | they're the broadest all right so after |
| 00:12:09 | 00:12:12 | you have those three videos done and you |
| 00:12:11 | 00:12:14 | have three keywords picked out |
| 00:12:12 | 00:12:16 | we're gonna set up our first campaign so |
| 00:12:14 | 00:12:18 | let's actually do that together |
| 00:12:16 | 00:12:20 | to get to this screen just click the new |
| 00:12:18 | 00:12:22 | campaign button on the dashboard |
| 00:12:20 | 00:12:24 | what we're gonna go for is sales and |
| 00:12:22 | 00:12:26 | we're gonna go for video because we're |
| 00:12:24 | 00:12:27 | launching it on youtube all right so |
| 00:12:26 | 00:12:29 | this page might be a little overwhelming |
| 00:12:27 | 00:12:30 | to you but i promise you it's very |
| 00:12:29 | 00:12:33 | simple so |
| 00:12:30 | 00:12:35 | what we would title it is dog bed uh |
| 00:12:33 | 00:12:36 | testing campaign |
| 00:12:35 | 00:12:38 | you can title it whatever you want this |
| 00:12:36 | 00:12:41 | is just what i would call it for the bid |
| 00:12:38 | 00:12:42 | strategy we're gonna go with maximize |
| 00:12:41 | 00:12:44 | conversions |
| 00:12:42 | 00:12:45 | and for the daily budget i would |
| 00:12:44 | 00:12:48 | recommend |
| 00:12:45 | 00:12:49 | doing thirty to a hundred dollars if |
| 00:12:48 | 00:12:51 | you're on a super low budget |
| 00:12:49 | 00:12:54 | you can go with thirty dollars but i |
| 00:12:51 | 00:12:56 | would lean more towards a hundred |
| 00:12:54 | 00:12:58 | because it's going to spend money faster |
| 00:12:56 | 00:12:59 | and give you quicker results but if |
| 00:12:58 | 00:13:00 | you're on a low budget |
| 00:12:59 | 00:13:02 | thirty dollars will work too so i'm |
| 00:13:00 | 00:13:03 | gonna go ahead and put a hundred here |
| 00:13:02 | 00:13:05 | for the budget |
| 00:13:03 | 00:13:07 | and as for the networks we're going to |
| 00:13:05 | 00:13:08 | want to put youtube videos |
| 00:13:07 | 00:13:10 | and video partners on the display |
| 00:13:08 | 00:13:12 | network for the locations |
| 00:13:10 | 00:13:15 | i usually do the big four countries so |
| 00:13:12 | 00:13:18 | australia canada uk and us |
| 00:13:15 | 00:13:18 | you can just do us you can just do us in |
| 00:13:18 | 00:13:20 | canada |
| 00:13:18 | 00:13:21 | i don't recommend doing all countries |
| 00:13:20 | 00:13:23 | and territories because you're going to |
| 00:13:21 | 00:13:25 | get a lot of low quality traffic |
| 00:13:23 | 00:13:28 | and it's just not recommended i would |
| 00:13:25 | 00:13:29 | also advise putting the language as |
| 00:13:28 | 00:13:31 | english because you're going to be using |
| 00:13:29 | 00:13:33 | a voiceover and it's going to be spoken |
| 00:13:31 | 00:13:35 | so we want people that are already |
| 00:13:33 | 00:13:35 | watching english videos and not spanish |
| 00:13:35 | 00:13:38 | videos |
| 00:13:35 | 00:13:39 | or any other language the inventory type |
| 00:13:38 | 00:13:41 | you can go |
| 00:13:39 | 00:13:43 | standard i always just go expanded |
| 00:13:41 | 00:13:45 | inventory i get cheaper costs from this |
| 00:13:43 | 00:13:47 | your videos are going to show up on not |
| 00:13:45 | 00:13:48 | safe for work content but |
| 00:13:47 | 00:13:50 | you know as long as you're not selling |
| 00:13:48 | 00:13:51 | like a kid's product it really makes no |
| 00:13:50 | 00:13:53 | difference |
| 00:13:51 | 00:13:55 | and then you don't need to exclude |
| 00:13:53 | 00:13:56 | anything if you want to exclude live |
| 00:13:55 | 00:13:57 | streams you can |
| 00:13:56 | 00:13:59 | i've split tested it though and it |
| 00:13:57 | 00:14:00 | doesn't really make that big of a |
| 00:13:59 | 00:14:01 | difference so |
| 00:14:00 | 00:14:03 | i'm just going to leave it unchecked we |
| 00:14:01 | 00:14:05 | want to try to keep it as broad as |
| 00:14:03 | 00:14:06 | possible to be honest with you these |
| 00:14:05 | 00:14:07 | right here are called site link |
| 00:14:06 | 00:14:09 | extensions |
| 00:14:07 | 00:14:10 | you can add them if you want but i |
| 00:14:09 | 00:14:12 | haven't seen that much |
| 00:14:10 | 00:14:14 | difference from adding them so we're |
| 00:14:12 | 00:14:15 | going to skip that for now and then in |
| 00:14:14 | 00:14:17 | the additional settings |
| 00:14:15 | 00:14:19 | we're going to leave everything here the |
| 00:14:17 | 00:14:20 | exact same the only thing that you might |
| 00:14:19 | 00:14:22 | want to change |
| 00:14:20 | 00:14:23 | is scheduling your ads but once again i |
| 00:14:22 | 00:14:26 | don't do this |
| 00:14:23 | 00:14:27 | and it's not necessary to set this up so |
| 00:14:26 | 00:14:29 | this is how we're going to set up our |
| 00:14:27 | 00:14:31 | basic campaign |
| 00:14:29 | 00:14:32 | and this same structure we're just gonna |
| 00:14:31 | 00:14:36 | use over and over again |
| 00:14:32 | 00:14:39 | okay so on youtube they actually use ad |
| 00:14:36 | 00:14:42 | groups and ad group is the same thing as |
| 00:14:39 | 00:14:44 | an ad set on facebook it's where |
| 00:14:42 | 00:14:45 | you select your audience and your |
| 00:14:44 | 00:14:47 | demographic |
| 00:14:45 | 00:14:49 | for your product so it's asking us what |
| 00:14:47 | 00:14:51 | type we want to use we definitely want |
| 00:14:49 | 00:14:53 | to use standard ads |
| 00:14:51 | 00:14:55 | standard ads are the five second |
| 00:14:53 | 00:14:56 | skippable ads that you see every single |
| 00:14:55 | 00:14:59 | day on youtube |
| 00:14:56 | 00:15:01 | for the ad group name i recommend you |
| 00:14:59 | 00:15:03 | use the targeting that you're gonna go |
| 00:15:01 | 00:15:06 | with so in our case we're gonna go |
| 00:15:03 | 00:15:08 | dog bed broad that's gonna be those |
| 00:15:06 | 00:15:10 | three key words that we looked at |
| 00:15:08 | 00:15:12 | earlier we're gonna put all three key |
| 00:15:10 | 00:15:14 | words in one |
| 00:15:12 | 00:15:16 | ad group for the demographics we don't |
| 00:15:14 | 00:15:18 | need to change these |
| 00:15:16 | 00:15:20 | unless you're selling a product that is |
| 00:15:18 | 00:15:21 | primarily for females like a makeup |
| 00:15:20 | 00:15:22 | product |
| 00:15:21 | 00:15:24 | or you're selling a product that's for |
| 00:15:22 | 00:15:26 | men like dr squatch |
| 00:15:24 | 00:15:28 | we don't usually change these in my |
| 00:15:26 | 00:15:30 | business because it's a broad product |
| 00:15:28 | 00:15:31 | and i don't play around with these it |
| 00:15:30 | 00:15:32 | really doesn't make that big of a |
| 00:15:31 | 00:15:35 | difference so this is the |
| 00:15:32 | 00:15:37 | audiences tab this is actually extremely |
| 00:15:35 | 00:15:38 | useful and we're going to get into this |
| 00:15:37 | 00:15:41 | more when i tok about scaling |
| 00:15:38 | 00:15:43 | but for now you don't really need to use |
| 00:15:41 | 00:15:45 | this this is where you can find |
| 00:15:43 | 00:15:46 | other types of audiences to target for |
| 00:15:45 | 00:15:47 | your product |
| 00:15:46 | 00:15:49 | but for the meantime we're just going to |
| 00:15:47 | 00:15:50 | stik with keywords so we're going to |
| 00:15:49 | 00:15:52 | put |
| 00:15:50 | 00:15:55 | dog bed and then we're going to put the |
| 00:15:52 | 00:15:57 | other one which is instructable dog bed |
| 00:15:55 | 00:15:59 | and then the other one's gonna be chew |
| 00:15:57 | 00:16:00 | proof dog bed and then youtube's |
| 00:15:59 | 00:16:01 | actually gonna give you an estimate of |
| 00:16:00 | 00:16:02 | how many impressions you're gonna be |
| 00:16:01 | 00:16:04 | able to get |
| 00:16:02 | 00:16:06 | with these targeting options and we're |
| 00:16:04 | 00:16:07 | gonna see 36 million possible |
| 00:16:06 | 00:16:09 | impressions which is |
| 00:16:07 | 00:16:11 | a pretty solid number and once we have |
| 00:16:09 | 00:16:12 | these keywords we're pretty much good to |
| 00:16:11 | 00:16:14 | go |
| 00:16:12 | 00:16:16 | you also have topics i don't like topics |
| 00:16:14 | 00:16:17 | i've tried them they don't work that |
| 00:16:16 | 00:16:20 | well for my product |
| 00:16:17 | 00:16:21 | but maybe if you were having a dog based |
| 00:16:20 | 00:16:23 | product |
| 00:16:21 | 00:16:24 | you could go with these they do have |
| 00:16:23 | 00:16:25 | like |
| 00:16:24 | 00:16:27 | animal products and services they do |
| 00:16:25 | 00:16:29 | have dogs |
| 00:16:27 | 00:16:31 | they all work honestly every targeting |
| 00:16:29 | 00:16:33 | that i found works but the ones that |
| 00:16:31 | 00:16:36 | have worked the best have been the broad |
| 00:16:33 | 00:16:38 | keywords and then you have placements |
| 00:16:36 | 00:16:40 | are like uh the specific videos or |
| 00:16:38 | 00:16:41 | channels that you want to target so for |
| 00:16:40 | 00:16:43 | example |
| 00:16:41 | 00:16:44 | if we search up dog bed it's going to |
| 00:16:43 | 00:16:47 | show us |
| 00:16:44 | 00:16:48 | a bunch of videos testing dog beds how |
| 00:16:47 | 00:16:52 | to build |
| 00:16:48 | 00:16:54 | a mid-century dog bed diy dog bed |
| 00:16:52 | 00:16:55 | you can basically select these and have |
| 00:16:54 | 00:16:58 | your video appear |
| 00:16:55 | 00:16:59 | on those videos if you are going to do |
| 00:16:58 | 00:17:01 | placements |
| 00:16:59 | 00:17:02 | make sure that you include over 50 |
| 00:17:01 | 00:17:04 | videos |
| 00:17:02 | 00:17:05 | because otherwise it's just not going to |
| 00:17:04 | 00:17:08 | spend money at all |
| 00:17:05 | 00:17:09 | the last step is just taking the link of |
| 00:17:08 | 00:17:11 | your youtube video |
| 00:17:09 | 00:17:12 | obviously this is not my video but we're |
| 00:17:11 | 00:17:14 | just going to use it for today |
| 00:17:12 | 00:17:16 | and you just put it right there and you |
| 00:17:14 | 00:17:19 | can go ahead and you can start putting |
| 00:17:16 | 00:17:21 | your url for your website so |
| 00:17:19 | 00:17:22 | dogbed.com you can have your call to |
| 00:17:21 | 00:17:23 | action |
| 00:17:22 | 00:17:26 | with the call to action i usually just |
| 00:17:23 | 00:17:27 | put shop now and then for the headline |
| 00:17:26 | 00:17:30 | you can put |
| 00:17:27 | 00:17:31 | you know number one dog bed you can put |
| 00:17:30 | 00:17:33 | whatever you want |
| 00:17:31 | 00:17:35 | and then as for this right here the |
| 00:17:33 | 00:17:37 | companion banner i just leave it on |
| 00:17:35 | 00:17:38 | auto generate you can upload an image |
| 00:17:37 | 00:17:39 | though if you want and then we're going |
| 00:17:38 | 00:17:42 | to name it |
| 00:17:39 | 00:17:44 | ad number one also before you post it |
| 00:17:42 | 00:17:46 | you can click preview ad to take a look |
| 00:17:44 | 00:17:47 | at it but pretty much after that we're |
| 00:17:46 | 00:17:49 | done |
| 00:17:47 | 00:17:51 | with our first youtube ads campaign so |
| 00:17:49 | 00:17:52 | now if we take a look at this campaign |
| 00:17:51 | 00:17:54 | and how it's set up |
| 00:17:52 | 00:17:56 | we have our ad group with the dog bed |
| 00:17:54 | 00:17:59 | broad we have our one ad |
| 00:17:56 | 00:18:00 | right here and we have our keywords |
| 00:17:59 | 00:18:02 | which are |
| 00:18:00 | 00:18:03 | right here this is pretty much exactly |
| 00:18:02 | 00:18:04 | how i set up my initial testing |
| 00:18:03 | 00:18:07 | campaigns |
| 00:18:04 | 00:18:09 | the only thing i do differently is i go |
| 00:18:07 | 00:18:11 | right here i select the ad |
| 00:18:09 | 00:18:13 | i click on copy and then i click on |
| 00:18:11 | 00:18:15 | paste and i paste the ad |
| 00:18:13 | 00:18:17 | two more times and then i change the |
| 00:18:15 | 00:18:19 | link so that way we have |
| 00:18:17 | 00:18:21 | three video ads inside of there you |
| 00:18:19 | 00:18:21 | don't have to do this you can skip this |
| 00:18:21 | 00:18:24 | step |
| 00:18:21 | 00:18:26 | but really don't do it you need to do |
| 00:18:24 | 00:18:28 | this step because it's gonna help you |
| 00:18:26 | 00:18:29 | find a winning video so much faster |
| 00:18:28 | 00:18:32 | the last thing that i'm going to tok |
| 00:18:29 | 00:18:33 | about is how to scale when you're seeing |
| 00:18:32 | 00:18:36 | results with youtube ads |
| 00:18:33 | 00:18:36 | it's really simple and requires minimal |
| 00:18:36 | 00:18:39 | effort |
| 00:18:36 | 00:18:40 | the whole goal from our initial testing |
| 00:18:39 | 00:18:42 | campaign |
| 00:18:40 | 00:18:43 | is to find two things we want to find |
| 00:18:42 | 00:18:45 | which |
| 00:18:43 | 00:18:47 | keywords are working the best so you're |
| 00:18:45 | 00:18:49 | going to see the different stats across |
| 00:18:47 | 00:18:52 | all these keywords and we want to see |
| 00:18:49 | 00:18:54 | which video is doing the best now |
| 00:18:52 | 00:18:56 | in this case we're only having one video |
| 00:18:54 | 00:18:56 | but you would want to test at least |
| 00:18:56 | 00:18:58 | three |
| 00:18:56 | 00:19:00 | so once we find our video and our |
| 00:18:58 | 00:19:03 | keyword that's working the best |
| 00:19:00 | 00:19:04 | we're gonna set up a new campaign that |
| 00:19:03 | 00:19:06 | just has |
| 00:19:04 | 00:19:09 | that winning video and that winning |
| 00:19:06 | 00:19:11 | keyword and we're gonna put that at 100 |
| 00:19:09 | 00:19:12 | a day once that campaign starts doing |
| 00:19:11 | 00:19:13 | well |
| 00:19:12 | 00:19:15 | you're going to want to increase the |
| 00:19:13 | 00:19:17 | budget on that campaign every single day |
| 00:19:15 | 00:19:19 | the way that you do that |
| 00:19:17 | 00:19:20 | is you just click right here you click |
| 00:19:19 | 00:19:23 | edit change |
| 00:19:20 | 00:19:25 | budgets you click uh average daily |
| 00:19:23 | 00:19:26 | budget and then you go to |
| 00:19:25 | 00:19:29 | increase budget and you can increase by |
| 00:19:26 | 00:19:31 | 20 percent you can set that to do |
| 00:19:29 | 00:19:32 | every single day that it performs well |
| 00:19:31 | 00:19:35 | so at this point you have a winning |
| 00:19:32 | 00:19:38 | video a winning keyword |
| 00:19:35 | 00:19:40 | how do you scale even further by testing |
| 00:19:38 | 00:19:42 | more audiences youtube is really amazing |
| 00:19:40 | 00:19:44 | in this aspect because they have all the |
| 00:19:42 | 00:19:47 | data that google has |
| 00:19:44 | 00:19:48 | so you get access to really in-depth |
| 00:19:47 | 00:19:50 | information about people |
| 00:19:48 | 00:19:52 | you can use the topics you can use the |
| 00:19:50 | 00:19:54 | placements you can use |
| 00:19:52 | 00:19:55 | the in-market audiences you can use more |
| 00:19:54 | 00:19:57 | keywords |
| 00:19:55 | 00:19:59 | there's so many audiences to use on |
| 00:19:57 | 00:20:00 | youtube that i can make a whole video |
| 00:19:59 | 00:20:02 | about that alone |
| 00:20:00 | 00:20:04 | but if you made it this far and you're |
| 00:20:02 | 00:20:06 | seeing results |
| 00:20:04 | 00:20:09 | do not hold back literally test every |
| 00:20:06 | 00:20:10 | possible audience that you can |
| 00:20:09 | 00:20:12 | and you're gonna consistently keep |
| 00:20:10 | 00:20:14 | finding more winning campaigns |
| 00:20:12 | 00:20:16 | when you find those winning campaigns |
| 00:20:14 | 00:20:19 | just follow the same rule |
| 00:20:16 | 00:20:20 | of scaling them up by 20 a day the last |
| 00:20:19 | 00:20:22 | tip that i'm gonna give |
| 00:20:20 | 00:20:23 | when you have something that's working |
| 00:20:22 | 00:20:25 | is setting up retargeting |
| 00:20:23 | 00:20:28 | so if you go into the audiences tab |
| 00:20:25 | 00:20:30 | youtube is gonna automatikally generate |
| 00:20:28 | 00:20:31 | an audience of people that have visited |
| 00:20:30 | 00:20:33 | your website |
| 00:20:31 | 00:20:34 | and an audience of people that have |
| 00:20:33 | 00:20:37 | watched your ad |
| 00:20:34 | 00:20:38 | you can make a new campaign targeting |
| 00:20:37 | 00:20:39 | those people |
| 00:20:38 | 00:20:41 | that already came to your website and |
| 00:20:39 | 00:20:43 | already saw your video |
| 00:20:41 | 00:20:44 | and hands down this campaign gives me |
| 00:20:43 | 00:20:46 | the highest return |
| 00:20:44 | 00:20:48 | every single day right now i'm testing |
| 00:20:46 | 00:20:50 | with different styles for this video |
| 00:20:48 | 00:20:52 | like a testimonial or a customer review |
| 00:20:50 | 00:20:55 | but still what works the best is the |
| 00:20:52 | 00:20:56 | original viral video just retargeted |
| 00:20:55 | 00:20:57 | back at them |
| 00:20:56 | 00:20:59 | yeah that's pretty much everything if |
| 00:20:57 | 00:21:00 | you stuck around to the end thank you so |
| 00:20:59 | 00:21:02 | much for |
| 00:21:00 | 00:21:04 | watching this video i really hope that |
| 00:21:02 | 00:21:06 | this was helpful to you guys i spent a |
| 00:21:04 | 00:21:08 | bunch of time making this video |
| 00:21:06 | 00:21:10 | i truly believe that this is one of the |
| 00:21:08 | 00:21:11 | best traffic sources this year and the |
| 00:21:10 | 00:21:14 | next year's upcoming |
| 00:21:11 | 00:21:15 | it's super unused it's like a blue ocean |
| 00:21:14 | 00:21:16 | right now |
| 00:21:15 | 00:21:19 | so as long as you can get over the |
| 00:21:16 | 00:21:20 | hurdle of making a good creative |
| 00:21:19 | 00:21:22 | you will be able to see results with |
| 00:21:20 | 00:21:23 | youtube ads so drop a like if you |
| 00:21:22 | 00:21:25 | enjoyed this video |
| 00:21:23 | 00:21:27 | make sure to subscribe for new videos |
| 00:21:25 | 00:21:29 | every single friday |
| 00:21:27 | 00:21:31 | i'm really working hard to keep dropping |
| 00:21:29 | 00:21:33 | good content for you guys |
| 00:21:31 | 00:21:34 | thank you so much for watching and i |
| 00:21:33 | 00:21:38 | will see you |
| 00:21:34 | 00:21:38 | in the next video have a good weekend |
| 00:21:42 | 00:21:45 | peace |
| 00:21:46 | 00:21:48 | you |
