youtube more ads than usual
Recently, YouTube has been experimenting with unskippable ads before video content. Viewers have been hit with up to 11 consecutive commercials in a row, causing frustration for those watching. However, YouTube has now announced that this experiment is over.
- YouTube pays creators for raking in views and relies on advertising revenue from free viewers
- YouTube frequently experiments with unskippable ads, but limits the amount for good reason
- Redditors note that a year ago, the platform had up to 315 second unskippable ads in breaks, which increased to 20 second ads in January, and three consecutive 15 second ads in March
- Recently, Twitter was buzzing with complaints about 8 to 11 consecutive unskippable ads
- YouTube has confirmed that this experiment was part of a global experiment appearing when playing longer videos on TVs, but it is unclear what this means for the future of the application
- It is up for debate whether viewers would rather have one long ad or multiple short ads
- YouTube is arguably the most popular long form video streaming platform, with the same percentage share of viewership as Netflix in the most recent Nielsen ratings
While YouTube's experiment with unskippable ads may be frustrating for viewers, the platform relies on advertising revenue to pay creators and continue providing free content. It remains to be seen what the future holds for YouTube's ad policies, but viewers may prefer short ads over one long one.
YouTube Ads Are Getting Insane and I Hate It.
YouTube Ads: A Creator's Perspective
- As a YouTuber who doesn't do in-video sponsorship deals, my revenue heavily relies on ads
- YouTube's aggressive desire to force more ads down people's throats has become concerning
How Ads Work
- YouTube starts an open auction for the advertisement slot when a video is clicked
- Bots bid on the privilege to send an advertisement based on demographics and viewing patterns
- YouTube gives 55% of the money earned to the Creator and keeps 45% for themselves
- Advertisers are willing to pay more before Christmas than they are in the middle of March
- YouTube's solution to people using Adblock is to punish the remaining viewers by making them watch more ads
The Problem with YouTube Ads
- YouTube's new feature to add five ads before videos, with some reporting up to 10
- Mid-roll ads that interrupt videos and ruin the viewing experience
- YouTube's tool to place mid-roll ads is ridiculously aggressive
- YouTube places an insane amount of ads on old uploads once a Creator becomes partnered
- Viewers using Adblock punish Creators as they don't earn revenue from these views
- Get an ad blocker, like uBlock Origin
- Use Sponsor Block to skip sponsored segments in videos
- Switch to Firefox, a privacy-focused browser not owned by a MegaCorp
- Support Creators on Patreon or with a one-time PayPal donation
- Join YouTube Channel Memberships, similar to Patreon but with different pricing tiers
- Use YouTube Premium to avoid ads on all platforms and support Creators, but it's pricey and inflexible
- In the end, most Creators just want viewers to watch and enjoy their videos
- It's frustrating for both viewers and Creators to deal with YouTube's greed
- The optimal solution is the one that you don't have to think about on a day-to-day basis
- Don't waste your life on ads, your time is worth more than that.
Yay! More Ads on YouTube!
YouTube's New Ad Monetization Policy
YouTube recently updated their terms of service to include a new section that allows them to monetize videos from channels that are not yet big enough to be part of the partner program. This has caused some controversy among creators and viewers alike.
Contradictions and Colloquialisms:
- Ah, no one is safe. YouTube is adding more ads.
- Can I throw a hot take in here before we go?
- I have always been astonished that this wasn't a thing.
- Like, I am certain people are going to be super pissed about this.
- Yeah, it sucks.
1. Confusion over YouTube's previous monetization policy
- Why wouldn't they want to run ads on videos that they don't have to share the revenue on?
- It's been very confusing as to why they don't do this.
2. New policy details
- Instead of taking just part of the revenue, YouTube gets to take all of it.
- To become eligible for the partner program, you need 4,000 public watch hours in the last 12 months and over a thousand subscribers.
3. Concerns over conflict of interest
- What would prevent YouTube from preferring to self-deal rather than preferring to share with their partners?
- I feel like if there was intention behind that they would get called out very quickly.
- YouTube can now monetize videos from channels not yet part of the partner program.
- To be eligible for the partner program, channels need 4,000 public watch hours and over 1,000 subscribers.
- There are concerns over YouTube's potential conflict of interest in this new policy.
YouTube's new ad monetization policy has caused controversy among creators and viewers alike. While some are confused as to why this wasn't already a thing, others are concerned about YouTube's potential conflict of interest. Only time will tell how this new policy will impact the platform and its users.
Too Many Ads on YouTube? Open Letter
YouTube ads are becoming increasingly annoying for viewers, with multiple ads bombarding them during a 10-minute video. As an advertiser, the oversaturation of ads is a concern for the platform, as it may result in a decrease in audience engagement and the effectiveness of ads. In this article, we propose solutions that benefit both advertisers and viewers.
1. Blanket Frequency Caps: Inside AdWords, cap campaigns to limit cross-campaign impressions and save viewers from watching the same ad repeatedly. This would also save advertisers money if someone isn't converting within the first few views.
2. Customer Avatar or Device-based Frequency Capping: Install some sort of frequency capping that stops showing ads to people who have never clicked on them or who have no relevance to the avatar. This would help advertisers reach a more targeted audience and save viewers from irrelevant ads.
3. Introduce Different Ad Types: Explore alternative ad types like discovery ads on the home page and ads on the channel page. This would help advertisers take advantage of inventory without interrupting the viewing experience.
4. Charge Per Impression: Charge advertisers per impression instead of per view or click, like Facebook. This would incentivize advertisers to make good ads and reduce ad fatigue for viewers.
YouTube needs to address the oversaturation of ads and find a balance that benefits both advertisers and viewers. Implementing solutions like blanket frequency caps, customer avatar-based frequency capping, introducing different ad types, and charging per impression would be a win-win for all parties involved. Failure to take action could have devastating effects on the platform's user base.
Google Ads Tutorial: Creating Search Ad Campaign 3x Faster Than Usual
Hi there! My name is Alex, and I am a marketer at Peddler Tool Team. Today, I will show you how to create a search ad campaign without routine. We will generate thousands of ads within an hour. Our plan today is to find relevant keywords, negative keywords, group keywords, generate x4 keywords, and upload our structure from an Excel sheet to your Google Ads account using Google Ads Editor. Let's get started!
Steps to Create a Search Ad Campaign:
1. Find Relevant Keywords:
- Use Keyword Planner to find relevant keywords.
- Download all keywords in a spreadsheet.
- Delete non-relevant columns, but keep the column with average monthly searches to group keywords.
2. Find Negative Keywords:
- Paste all keywords in the negative keyword section of the file.
- Look for negative keywords.
- Copy and use the negative keywords on our Google Ads account.
3. Use Synonyms:
- Provide synonyms to help Peddler Tool find similar words.
- Use the Phrase Match Type for a better result.
4. Provide Unique Selling Propositions:
- Use headlines with capital letters.
- Move the rest of the keyword to the headline if the keyword is long.
- Use the description for a better result.
- Use extra options and provide a unique selling proposition.
5. Upload to Google Ads Account:
- Select three first columns of the result file.
- Select import and paste text.
- Select the column with keywords and click on process.
- Provide a budget and select a bidding strategy.
- Disable the Display Network.
- Change language targeting, geo-targeting, and enter keywords.
- Upload the campaign.
Creating a search ad campaign without routine is easy. Follow the steps mentioned above to generate thousands of ads within an hour. Use relevant keywords, negative keywords, synonyms, unique selling propositions, and upload the campaign to your Google Ads account. Happy marketing!
YOUTUBE MONETIZATION REVIEW PROCESS EXPLAINED (Get Monetized Faster Than Usual HACK!)
How to Get YouTube Approval in Just Three Hours or Less
Have you completed the first two steps of getting your YouTube channel approved, but are stuck waiting for a response from YouTube for the last step? Are you tired of waiting for weeks with no feedback? Well, in this article, we will teach you how to get your YouTube channel approved and accepted into the YouTube Partner Partnership Program in just three hours or even less.
1. Change Duration to Last 365 Days: Go to your YouTube studio and change the duration from last 28 days to last 365 days. This is the duration that YouTube will consider the watch hours to be in.
2. Send Feedback: Click on the feedback button and type in a polite text message to the YouTube team. Make sure not to include anything angry or offensive, as it may lead to your channel being rejected.
3. Highlight Important Sections: You can highlight the watch hours, subscribers, last 365 days, and your channel name to make them more noticeable to YouTube.
4. Click on Send: Once you have highlighted the important sections, click on send. Within a few hours, you will receive a notification that your YouTube channel has been approved to join the YouTube Partnership Program.
By following these simple steps, you can get your YouTube channel approved in just three hours or even less. Remember to be polite in your feedback message and highlight the important sections. Don't forget to thank us by dropping a comment in our video if this method works for you. Happy YouTubing!
Complete YouTube Ads Strategy to Grow Your Channel ($43K Spent)
Over the past couple of years, we spent over 43,000 on YouTube ads. While YouTube ads usually result in low engagement and watch times, we have come up with an effective strategy that leads to everything YouTube loves – high watch times and engaged subscribers, which ultimately leads to channel growth. And the best part is that it only costs around 5 per day.
Types of YouTube Ads:
There are two main types of ads you can create: Discovery ads and in-stream ads. This strategy is focused on discovery ads, which show in YouTube search, suggested, and on Google's display network.
Low Engagement Views:
Typical YouTube discovery campaigns result in tons of views for pennies on the dollar with an extremely small percentage of viewers actually sticking around to watch. The views resulted in an average view duration of 56 seconds on a nearly 20-minute video, which is just sad.
Our goal was to get highly engaged views for pennies on the dollar. After a year of testing, we have found that most paid views have a similar audience retention rate and average view durations as organic views.
Data on English Ad Campaigns:
In 2020, we spent just under 2,700 Singapore dollars and got just under 30,000 paid views for roughly 0.07 per view. 544 people liked at least one of our videos, 994 people added one of these videos to a playlist, and 577 people subscribed to our channel. Over 45% of views watched at least 25 of our videos.
Importance of Engaged Views:
YouTube is an attention platform, and views mean nothing if people aren't watching, engaging, and ultimately doing something that leads to a profitable action. Engaged paid views are essential, and you can measure them through average view duration and earned actions.
There are three main targeting options available in YouTube ads: keywords, audiences, and placements. For this strategy, we use keywords and placements based on intent targeting.
High Audience Retention Rate:
To execute this strategy successfully, you need a video that has a high audience retention rate or average view duration. You can find potential videos worth advertising by looking at your YouTube analytics and sorting the table by average percentage viewed or average view duration.
For YouTube search ads, set the network to just YouTube search results. For placement ads, set it to just YouTube videos. Opt-out of advertising on Google's Display Network. Target people that are like your other YouTube subscribers and use Google's Audience Insights tool.
YouTube ads can be a great way to grow your channel, but it's essential to have an effective strategy that leads to high watch times and engaged subscribers. By focusing on intent targeting, a high audience retention rate, and campaign settings, you can achieve success with YouTube ads.