youtube music video ads
Published on: January 31 2023 by pipiads
Table of Contents About youtube music video ads
- How to Promote Your Music With YouTube Ads | The REAL Way
- How To Get 80,000 Views On YouTube Ads | For Artist
- $3 YouTube Ads - To Promote & Grow Your Music Video/Channel
- YouTube Ads For Music Video | The Best YouTube Promotion Strategy For 2022
- How To Promote Music With YouTube Ads | Music Video Promotion
- I Spent $50 On YouTube Ads To Promote My Music
How to Promote Your Music With YouTube Ads | The REAL Way
this has been by far my most requested video, whether it's in the YouTube comments, whether it's in Instagram comments or people even DMing me asking for a tutorial on how to effectively do YouTube ads to promote a music video. and it is very difficult for an artist to direct people to a music video, and the reason for that is okay. you've invested a lot of time and money into creating your music video, so it is good and you want people to see it. but the problem is you're asking people to give up 3 minutes of their time and in this current era, imagine how much content you can consume in 3 minutes. you can go on Instagram, tiktok or Facebook. imagine how many pieces of content can be consumed in that time. but you are asking someone to give up 3 minutes of their time to consume worn piece of content, and that is why emerging artists will always struggle to get views on their music videos. it's okay for established artists, because people are searching for those music videos, because they have a huge fan base, which will get them, initially, a million views, and it will get picked up by the algorithm. this method I'm going to teach you is how you get hundreds of thousands of views on your music video. so if you're stressed that you've created a music video and that view count is only a couple of a hundred, with this method you could potentially get hundreds of thousands of views. but before we start, do subscribe. if you like music marketing topics, just like this one, then we are uploading three times a week now. so subscribe, hit the bell icon and also comment down below your feedback on this video, because we get into the comments straight away. the method we're going to be using is YouTube pre-roll ads. you probably saw an ad just before this video as well, and there is a great method to get more views on your music video, and today I'm going to show you how to use the basics of the AdWords platform. that is where YouTube ads. a run-through is Google's platform, where it manages every bit of their advertising. so if you search for something on Google and you see in the results our ads at the top, that has run through AdWords as well. but at the end of that I'm good you some hidden gems and take you through all the tips and tricks. we're not just getting views on your music video, but convert them into real fans who are gonna show up to your shows. they're gonna spend money on your merch and potentially get you signed because you've got such an engaged audience. so let's get started with the Google AdWords platform. once you set up a new ad account, you'll be greeted with this screen. I want you to ignore the screen and go a switch to expert mode. that will bring you to this screen. if you haven't found this screen, then simply click create campaign and then it will get you to this screen. I want you to then click brand awareness and click video. then you'll got these options here. I want you to go for a skippable in-stream, that is, the pre-roll ads that we discussed earlier. then we're just gonna name our campaign, which let's just say rock- oh yeah, rock music video. then campaign total: we have spent 500 pounds. date as soon as possible. always have an end date, just in case something goes wrong, you lose access to your computer or you fall ill and you're not able to stop the campaign. at least then you know it's gonna stop at a certain date and you're not gonna spend more than nine pounds, 60 per day or a total of 500 pounds. the next one is network. you don't want to be on video display partners, you only want to be YouTube videos and definitely not in the search results. languages- all languages, or you can search select English only, if you prefer, and your music is only for an English audience. then countries you can either go for, say, english-speaking countries only, United Kingdom, Australia, Canada, USA, etc. or you can go for all countries and territories, totally up to you. as you can see on the right here you have a constantly refreshing estimated audience inventory type. this basically means what kind of content your ads are going to run on. so if there's kind of sexual content, profanity, then maybe you don't want that and some brands don't want to be associated with that. for us we just go for the recommended standard inventory, excluded content, very similar kind of thing, things that you don't want to be associated with. then we're gonna go down to the ad itself and this is basically our audience. so let's say, rock music fans, we're gonna call this audience gender and age, etc. we're just gonna go for a young audience and then doesn't matter about household income or parental status or gender audiences here. this is where you can put in your fans. I've already put it in here. so, but what you would actually do is go rock music fans and then you would click these two here and if anything else applies to your music, then you can select it as well. it does give you ideas based on it as well, to be able to select more keywords. this is people who have searched this keyword on Google or YouTube. so, say, people have looked on YouTube for Nirvana, or Nirvana smells like teen spirit, for example, or Metallica. every single line is basically a new phrase you can enter and you can see on the right here. the chances are it's gonna go up and down based on how many people have actually searched for this. so we want a bit of a wider audience, so we're gonna get rid of them. I think placements is really cool. if you know the artists that you are similar to and people might like your music, you can go and find their channels and run ads on their channels only. so you could go and find Nickelback's channel, for example, and then select it and your ads will run only on Nickelback's channel. that tells you how many impressions you're going to get from that. so again, that is really cool. and you, the more you put in, the more impressions you're going to get. targets- CPM, that is basically how much you're going to spend on 1,000 impressions. so for B, 5 pounds is very expensive. you shouldn't be spending that. but I like to start high and then go lower and lower and lower and see how cheaply I can get it. AdWords will always look for the cheapest deal for you. so it's not going to go and spend ever 5 pounds per thousand. but you can put it in and get an idea of what you should be spending and how much your ads are going to cost you, and then you can adjust it for future campaigns once you have an understanding of how much it's going to cost. the final bit is you put your YouTube video into here. so let's just say we were doing Fall Out Boy Promotions, so Fall Out Boy centuries, that yep, let's use centuries. and there it is. it gives you a small preview of what your ad is going to look like. the final L- I would just put the link to the video in display L- I'd keep it the same because people like to know that the staying on the YouTube platform on the right here. it's going to show you an estimate of how much it's going to cost per thousand views. so, as you can see, it's not even going to come close to that five pounds mark and then just put an ad name- fallout 4 music video- and that's it. click create campaign and at the top here I've got a warning message. I need to put my billing information. that's why they're not running. but from there they will start to run and it takes about two days for it to actually be approved. Instagram ads and Facebook ads can be approved within the hour, but Google- or a bit slower than that, unfortunately- they expect people to be running ads for months rather than just kind of for a few days. so then, in no rush to approve you, so it can take up to two days for you to be approved and start running. so don't worry if it still says under review for a while. that is just the way it is and I understand. it's a very complicated platform and it does take a lot of getting used to. I've been using this platform for three years and I still struggle and get lost in it because there's just so many layers to it. but just remember, up here is really useful navigation for you to get backward.
How To Get 80,000 Views On YouTube Ads | For Artist
what's going on. this is your boy, solo e, and i'm actually going to be showing you how you can literally get over 80k views- and i'm toking about 80k actual, real solid, legit views- from youtube ads. now, i know a lot of you guys probably have not really tagged on this and probably haven't really cared too, but i'ma be honest with you guys: if you want to grow a youtube channel, this is probably one of the most efficient ways to grow your youtube channel, so let's get into it. so, first and foremost, i want to thank distro kid for sponsoring this video and i'm gonna tok more about this, joe kid, later in this video. so make sure you stik through. so let's tok about a couple little things. first, i'm gonna tok about my success with youtube ads and, of course, i'm gonna tok about some other things and benefits that it can do to help you as a music artist or just in general. so let's say that you are looking to establish a solid fan base or establish your brand just through, strictly, youtube. well, guess what? youtube marketing, youtube ads, google ads, google adwords- is probably going to be that number one thing for you to do, just because you're strictly focusing on growing your channel. now. the benefit of growing your channel for music artists is huge, because this is going to be the bread and butter when you guys, let's say, present your music to anr or you present your music to management. they want to see something, they want to see some content, and the best content that you can put out is music videos or behind the scenes or anything where they can physically see you and see how you are as an artist. so if you are looking to establish that, then stik to this video all the way through. now. another benefit is that, of course, you can gain a bunch of subscribers, but the huge benefit is, while you're getting these ad campaigns going and you start establishing your brand through youtube, what's going to happen is youtube algorithm is going to pick it up and it's going to start manually doing it, so you don't have to constantly keep paying every single month just to get on the recommendation home page or just to get subscribers every month or viewers every month. youtube is going to pick up on that because they see people are reacting with your content, with your channel, from subscribers to comments, to likes, even to dislikes, into views, of course. so let's tok about it. so the very first thing when you guys start is that you want to go and type in google adwords. i don't know why i put the s there, but you want to pretty much type in google adwords, right. and then you want to create you a google adword account. now, youtube- google owns youtube, of course, so that is how we're going to be doing it. so once you click here, i already have an account, but basically you would just go ahead and hit start. now it's very simple. the process is literally by the boom, by the boom, by the boom. so one of the campaigns for just really to gain a bunch of subscribers would be what we call discovery ads. now, discovery ads are going to be the ads that you see that pop up pretty much on the very top. if you use keywords, it's going to pop up on a very top of the page, or if you're, let's say, maybe searching the video or whatnot, you're going to see it at the bottom of the video. now, that is what you will want if you want to gain subscribers. now, if you are looking for views and just views, then skippable apps will be probably your best option. skippable ads are basically the ads that pop up before video shows. now, the beauty of skippable ads is that you will not be charged until they watch 30 seconds of the video, so that's a huge benefit. so, that being said, your view rate will be a lot higher just because of that reason. now, i'm gonna kind of show you guys how this back end works a little bit now. if you want more details on how to actually run youtube ads, you can click the link down below to learn a lot more on that. but i'm gonna just kind of go through this a little bit, um in detail so you guys can kind of get going and get the process started. so the very first thing is, of course, that, um, you have this home page here, right, and this will show all your overall campaigns. when you guys, uh, want a credit campaign, you want to come to this plus, sign right here, and then you want to click new campaign. once you click new campaign, you want to come over here where it says: create a campaign without go guidance. you don't want to select any of these just because you don't have much of the information that you can enter when you decide to go with this option. so we're going to click this and, as you see, you've pretty much got all of these different options: display, shopping, discovery. we're not going to none of these, we're just going to do video. now, with video, we're only going to focus on the subtype is going to be custom video campaign. we're not going to do any of these because we can do that inside the actual settings. so we're going to hit continue. and then now, once we hit continue, the very first thing is you want to name your actual campaign. so what i like to do is i like to name paint based off the video i'm doing. so we're going to do last time. and then what i also like to do is throw in- or you could do last time- music video, and then i like to throw in: what type of campaign is this going to be? it's going to be a discovery ad, a skippable ad and so forth. so i'm going to just do discovery at. so, after you've done that process, that's very simple. the next thing is bid strategy. so with the bid strategy, maximum cpv- you just want to leave that how it is. we're going to tag more down it. you have pretty much this option, or targeted cpm. i highly recommend: if you know what you're really doing, go ahead and hit target cpm, otherwise we're not going to care for that. now, when it comes to budget, uh, i don't really like to do campaign total, just because you have a lot more control when you do a daily budget. because when you do a campaign total, let's say you have a total budget, maybe a 500, which is cool, right. then what's going to happen is you got a selected end date. so, let's say you wanted to run it all the way up until the end of this month. was well, now what is going to say is basically, 50 is going to be running per day. okay, that's cool, but i rather do it in a daily way because now i have a little bit more control. so if i want to, let's say, run a campaign, um, and my budget is 500 and i want to do at the end of the month, i know that i can do 50 per day, right. however, we're not going to do that, guys. we're doing a test run. so, as a test run, i highly recommend you do anywhere from five dollars to ten dollars. so if your budget is under, let's say, five thousand dollars per month, do five dollars. if it's over five thousand dollars per month, do ten dollars per day for a test run. we're gonna do a test run and this test run is going to literally run from four to seven days, all right, so we're just going to do five dollars and then we're gonna. you can have an end date if you want to, and since we're doing a test run, we will have an end date. so, like what i said, you just want to do an end date from seven days from now. so let's see today's the 22nd, so we're gonna do it to the end of 29th, because sometimes you might forget that you're running the ad and you don't want to do that. okay, wait. so are you looking to put out a new single or do you have a single that's coming out very soon? well, guess what? distro kid would be your best friend. i honestly use distrokit all the time and, as you currently see on my distro kit, let me show you right now i have a new single that will be dropping august 31st, called ride, and literally that single i decided to go with distro kit, and the reason being is a lot of reasons, but one of the big reasons is they have this option called splits. now, what is splits? let's say that you, back in the day never heard of distrokid district, never existed. but back in the day let's say that you did a track and you had a producer that worked on a beat, and let's say you had a feature on the track.
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$3 YouTube Ads - To Promote & Grow Your Music Video/Channel
what's up, guys? it's your boy, adrian, and in today's video, i'm gonna tok to you guys about youtube ads. i'm gonna literally walk you through, step by step, how to set up a campaign. i created this video a few weeks ago, uh, showing you guys the the data that i got from running youtube ads for myself, and a lot of you guys asked me: how do i actually set up the campaign? so in this video, i'm gonna walk you through how to set up the campaign, how i choose my targeting, and walk you through, step by step, what to do to set this up yourself. and this works, even if you have a really small budget, for example. i'm going gonna show you how to do this with only a one to three dollar daily budget and with youtube. unlike every other platform, youtube gets you a lot of visibility. [Music]. so, guys, if this is your first time watching any of my videos, i'm sure you're going to find lots of value from it. so do me a favor and go and smash that subscribe button, give this video a thumbs up and leave me a comment, because every comment and every action you guys take on my channel helps my channel grow and helps me, or allows me to help a lot more artists, just like you. so with just one to three dollars a day, you can get crazy results. one dollar days, thirty dollars a month, two dollars a day, sixty dollars a month, three dollars a day- it's a little under a hundred dollars a month. i'm sure you guys have less than a hundred dollars a month to put into, uh, youtube ads. so that brings me to the next point. i don't really promote or push my music that much using youtube. i should do it more often. but, as you guys know, i run an agency where i am doing ads for other artists. so i'm doing facebook ads, instagram ads, youtube ads, tiktok ads- pretty much everything, uh, to get artists more exposure. so i don't really have time to be promoting my own music. um, however, i'm gonna show you how, uh, i would promote my own music if i was to use youtube ads. so let me take you guys to my computer and show you guys how to do this. all right, guys? so i'm gonna show you how to set up a campaign and i'm gonna walk you through exactly what i'm doing, step by step, so you can see and understand what's happening. um, so first thing you need to do is you need to have a youtube page. um, there's tons of videos out there showing you guys how to create a youtube page and a google account. um, so those are the first thing you do. a good bonus would be to have a brand account under your- your gmail- um, this will allow you to separate your gmail from your actual youtube account. so, yeah, so first thing you need is you need to have a channel, update your channel, set up your channels, create playlists for your music. um, a good tip is to create a playlist with the title of your genres, because when people search on youtube, they're going to be searching for genres and then if your playlist pops up and your music is in that playlist, then they'll most likely listen to a lot of your music. so, yeah, first things. first is you need to have a youtube channel. um, my youtube channel is set up. i created my cover banner in canva- really simple. again, you can watch my video where i show you how to set that up, and, okay, so i have my youtube video. first thing i need to do is i need to actually get the link for my- my video that i want to promote. actually, let me promote one of my newer videos, uh. so this one, uh, it was released five days ago, or i published it five days ago, so i'm just gonna copy the link. and now i'm gonna go over to google, google ads. it's adsgooglecom. if you don't have a google ads account, it's really simple. all you need is a gmail and you go to adsgooglecom and and there's gonna be like a get started button and just follow that prompt and literally in less than a minute, you'll have a google account. so you run ads on both google and youtube through google ads manager. so you're gonna most likely see a screen like this, right? so, uh, you're gonna see a screen with no campaigns. if you have not ran a campaign before, all you do is click create campaign. uh, new campaign. now there's sales, lead, website traffic, product and brand consideration, brand awareness, reach, app promotion. uh, basically, what we want to do is create a campaign without a guideline. it gives us more control. these are all the ads types that google offer. we're going to click video. we're going to leave it a custom video campaign, um, so first thing you want to do is you want to title it. so i already know that i'm going to title based on, i'm gonna target based on keywords. so if you don't know what you're gonna target uh based on, you're gonna come back to this. but since i know i'm gonna target based on keyword and keyword is a very broad uh topic, i'm gonna name it broad, or actually i'm gonna name it wide: targeting by keyword, and the song is called wonder. so max cost per view or target cpm. in the beginning i would say: keep it at cost per view, because you don't know what you're you're going to be getting when it um. in regards to cost per view, um, and basically what i mean by that is if you haven't ran ads before, you don't know how much it's going to cost you to get a view. if you know how much it's going to cost you to get a view, you can change it to target cpu. so, but since you may not know, we're just going to leave it as a maximum cpv. so we're going to change changes daily. and the sick thing about youtube is you can go as long as low as a dollar a day. you know they don't stop you, but let's say, three dollars a day, um, we're not gonna set a end date because we're gonna be monitoring this youtube search results. we're going to leave it that on youtube videos. we're going to leave that on. we're going to take off video partners and display networks. basically, youtube, youtube and google have partnerships with many, many different sites where they can show your video. you want to keep your video specifically on youtube platform, so we're just going to click youtube and youtube video location. okay, so i'm going to target all countries and territories, because my type of music is relevant all over the world: tikno music. however, if you're rap or hip-hop, you may want to keep it to countries where that's predominantly the genre, for example, us and canada. a lot of us and canada they listen to hip-hop and rap music, not so much tikno music. so for me, um, europe and other countries is more likely, more likely it for me. but for you guys that are in those genres and you know where your audience are, you just put in your audience. you can either enter locations- um, so i could say germany, right, you can enter locations manually- or you can, uh, pick a location. if you want to grow locally, i i would say, pick your location. for example, if you want, if you're a us artist, you want to grow in us, click the us. so for me, i'm going to pick all countries and territories. um, the one last thing about locations is it costs more to run ads in us and canada. it'll cost way less to run ads in other countries. so my advantage: i'll get a really cheap cpv cost per view because i'm targeting many different countries. if you're targeting the us and canada, you may get slightly more expensive cost per view. so, um, i'm going to target all languages because my music doesn't have lyrics. again, it's tikno. but for you guys who have music with english lyrics, pick english. if you're spanish, speak spanish. so, inventory type, we're just gonna leave it on stanford standard inventory. uh, where we're gonna exclude? we're gonna exclude embedded youtube videos and, uh, live stream videos. you want to exclude those because people embed videos on the website, so you don't want your music video showing up on someone's website. you want to just keep it strictly to the youtube platform related videos. we're going to leave that. advanced settings: this is where you could target based on devices. i'm just going to leave that frequency capping. so, yes, we're going gonna turn these on. i like to. so, basically, what frequency can happen is, uh, how many times can a person see your ad in the same day? i want multiple different people to he.
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YouTube Ads For Music Video | The Best YouTube Promotion Strategy For 2022
if you want to promote your music video and you don't really know where to start, i'm going to show you a very simple youtube ad campaign to implement that not only is going to generate your views but, most importantly, engagement and new subs and new fans. so, without further ado, let's get into it. we've run so many campaigns and this is one of the main strategies we use, and this is a video of a band that, um, we run a campaign like a year ago or so. there are plenty of comments that basically tell you that this campaign was working really well. for example, saw this from an ad on parkway drive and she meant youtube channels because we use the same strategy. so we took their video and we placed it- uh, before any video- on the pocket drive youtube channel. so this strategy definitely works, okay. so the first thing you need to do is to lock in your google ads account and, just so you know, i have a very in-depth video on youtube ads to promote music videos, so you can go watch this video first. if you want, i go in-depth on every single strategy that you can use with youtube ads to promote your music videos, um, but if not, you you can just watch this one and you will be able to launch a campaign within the next 10 minutes. so let's get into it. so just create a new campaign, choose this option. so create a campaign without a goals, guidance and then video, and then custom video campaign. you want to give your campaign a name, so let's just call it test123. in terms of budget, i would suggest you to go with at least five bucks a day, just so you uh can give the google ads algorithm some like room to work, um in the. in terms of networks, i would suggest you to i'll select the video partners, uh, because, again, you want to show your music video just on youtube, so you don't need that um. in terms of countries, you you can target as many countries as you want, and also the countries you want. i would go with the main english uh speaking countries, um, but again, it's entirely up to you. if you are aiming for engagement, i will maybe suggest you to go with english, but again, it's really subjective. so just choose what you think makes sense for you. one important aspect that a lot of artists and a lot of people do wrong when they set up their youtube ad campaign to promote their music videos is they don't unselect tv screens. so, if you think about it, i personally never clicked on an ad while i was watching youtube on my tv and i wouldn't even know how to leave a comment under the video. so it doesn't make sense for you to show your ads on tv screens when you're trying to get people on your youtube channel to leave comments and subscribe to your channel. so just unselect tv screens because it really doesn't make sense. i usually i'll select tablets as well, uh, just because i want computers and mobile phones as the only two placements. so you can definitely do the same. uh, add group name. we're gonna call it placement for a reason that i'm gonna show you really soon in terms of demographics. so for this video i'm gonna pick um old music video of my old band, and i know for a fact that our target audience is male, from 18 to 34. so that's what i'm going to choose with, like for this campaign, because it's my old band. but again, just choose what you think makes sense for you. as a general rule of thumb, female and male, 18 to 34 work with pretty much every genre, so you can go with that. let's leave this, uh, for a second. but the, you want to choose the cbv bit. so for this partikular strategy, i would suggest you to go with at least three cents, even four or five cents if you see after you launch the campaign, the video is not getting any views and is not spending any money. this is essentially the cost that you are telling google that you are willing to spend for each view. and because this strategy and this ad campaign type is really, really targeted, sometimes the video basically doesn't get shown and you don't spend any money. so you can go with three cents, but if it doesn't spend anything, you may want to go up to four or five. even so, let's go with four um, just because now this is the key aspect of this campaign. so again, we are gonna use um, my old band, as an example, and my old band was a metal core band, so i don't know if you are familiar with the genre, but we were similar to bands like architects, maybe parkway drive and a ton of other bands. but with this strategy, you're gonna pick a few youtube channels that are big enough, where a lot of people watch their videos every single day- especially thousands of people watch their videos every single day- and you're gonna place your own music video in front of these people that are watching a youtube channel that makes sense for your music. so let me show you an example. my band was a magical band again and, uh, i know for a fact that this uh habit of uh p tough records this youtube channel uh is perfect for us to target. so i'm gonna go on their youtube channel and i'm gonna grab the youtube link and i'm gonna paste it right here. as you can see, i can add this youtube channel as a targeting option on my campaign. let me grab another link. so, for example, this other youtube channel is from another record label and the genre of bands that they sign is very similar to my old band, so i'm gonna grab their url as well, and you can do the same process for as many youtube channels as you want. but, uh, that is another important aspect, basically more important than choosing the right youtube channels, which is your ad now, when you want to promote your own music video, a lot of times you are going to use the actual music video as the ad, but for this strategy, we are not going to do that, and what i want you to do is to take maybe 30 seconds or maybe one minute, of the best part of your music video and you're gonna use that as an ad and upload it as an unlisted youtube video on your channel. and you're gonna use that as an ad. and, in my case, because my old band was similar to this band right here, i know for a fact that fans of this band would also most likely also dig my old band. so, um, what i would suggest you to do is to come up with something like this, but it's important that you call out your ideal audience, in my case, is fan of architects, and this is the call to action. so click watch. now. when you run an ad on youtube, uh, you can add a call to action. in this case, we are gonna add watch now as the call to action that are gonna send people to the like actual music video. so let me show you how the video looks: [Music], [Music]. well, you get the idea, but this is a very simple video. but it's pretty effective because you call out your audience at the top and you have the call to action at the bottom. now you would export this video, upload it as an unlisted video on your youtube channel, you grab the link and you're gonna paste it right here, uh, so you can use it as the ad. uh, let me grab a random video just to show you how it works. so you would enter the url right here. skippable in-stream ad is what you will need to choose and essentially this video is gonna play before any of the videos on these two youtube channels. so you're gonna insert the url of your actual music video so people, when they click on the ad, they go watch your music video and you are gonna add the call to action. in my case, again, we are going to add watch now and, uh, because my video says fan of architects, we can add a headline that says architects fan, because we only have 15 characters available. so you need to come up with something that makes sense and that also stays within this character limit, and that's pretty much it. you can, um, just launch the campaign if you want. you can also, um, create another ad with maybe a different headline, so you call out the genre instead of a partikular band. so it's entirely up to you, but with this setup, you will be good to go. so, yeah, just hit create campaign and then your computer will go live. just remember that if your, if your campaign doesn't spend anything. two things: one, you need to increase the cpv bid or you need to add more youtube c.
How To Promote Music With YouTube Ads | Music Video Promotion
if you want to promote your music with youtube, as there are a lot of things to cover and a lot of things to know. but with this video today, i'm going to show you how you can launch your youtube ad campaign from start to finish, and i'm going to uncover pretty much everything that you need to know if you want to promote your music video on youtube, or just your music in general, with youtube ads. so let's get started. [Music], all right. so with this video today, i'm gonna show you the main ad types, meaning the pre-roll ads and discovery ads. i'm gonna show you how you can target your ads based on audiences and interests. i'm gonna show you how you can target based on what channels or videos people are watching. i'm going to show you how to target based on what people are searching for on youtube and i'm going to show you the step-by-step campaign creation process. and in the next video, i'm going to show you how you can track conversions with youtube ads. so make sure you subscribe, alright. so this is very important to know. there are two main type of ads: discovery ads and pre-roll ads. discovery ads are the type of ads that appear when you, for example, search for something on youtube and pre-roll ads are the kind of ads that appear right before you watch a video. so, for example, if i go on youtube and i search for type bid, this right here is a discovery ad, so i will have to click to actually watch the video. and if i watch, for example, this video here right here, this one is a pre-roll ad, so it's a type of ad that plays before any other video, and i'm pretty sure that you watched tons of this. the main difference between discovery ads and pre-roll ads is that with discovery ads, people have to click the ad to watch the video. therefore, it's the best type of ad to also increase the engagement, as every view equals to a person who visits the actual page of the video. but with a pre-roll ad, people don't have to click the ad to watch the video and for the video to gain views. and this type of ad is very powerful when combined with a destination link. so if you want to send people to another uh website or just to send people to another link, you can do this with preview ads and they are very powerful to do so. now how targeting works on youtube ads. so if you ever run um facebook ad campaign. you are pretty familiar with how targeting based on interest and audiences work, and it's exactly the same on google ads. so you can decide to target people based on interest, so, for example, people interested in hip-hop music or interested in sports, for example. but since youtube is a search engine, you can target people based on what they search. so, for example, if somebody searches for type b, for example, or hip-hop music on youtube, you can place your ad right after the user has performed the search on youtube. and with placements, you can essentially place your ads on specific videos or youtube channels, and this is extremely powerful. and with topics, instead, you can target every video that is under the same topic, so, for example, you can target music videos, or you can target cooking videos. so, and you can use both pre-roll ad and discovery ads with all these targeting options here. so you can use a pre-roll ad and a discovery ad with audiences, keywords, placements and topics. so i want to save you time here, so i'm gonna show you the three main campaigns that you know how to run on youtube, and this comes from us spending tens of thousands of dollars on youtube ads, and this is what has been working really well for us at noise life. so i'm gonna show you exactly how i would launch every campaign based on keywords plus a discovery ad, another campaign based on placements plus a payroll ad, and the third campaign based on keywords plus a pre-roll ad. and, if it makes sense, you can also insert audiences in your targeting tool. so, for example, if you want to target people based on keywords with a discovery ad, you can also include audiences. so, for example, if somebody on youtube searches for hip hop, you can also target people that have the interest in hip-hop, so not only people who searches for hip-hop on youtube, but also have an interest in hip-hop. so you can really narrow down the targeting to make sure that is super specific. but you don't have to do that, it's just optional. so you can launch these type of campaigns and then you can also test by adding the audiences option as well. and, as you can see, i did not include placements plus discovery ads, and that's because, after dozens and maybe hundreds of tests, i notiked that your ad may get shown on the youtube home page only, with no actual targeting. so i suggest you to follow the three main campaigns that i'm going to show you right now. so we are going to launch a campaign based on placement with a pre-roll ad. the second campaign that we are going to launch is a campaign based on keywords plus a discovery ad. and the third campaign that we are going to launch is a campaign based on keywords plus a pre-draw ad. all right now let's jump onto my computer and i'm going to show you the three main campaigns. if you want to promote your music video with youtube ads, so let's do it. all right. so i'm gonna use a video from vera revive for a song called faint. we are currently running a youtube ad campaign for them, so i'm gonna show you the whole creation process as well as the results that we are getting for that. the first campaign that we are going to launch is a placements plus pre-roll ad campaign. so what we are going to do, we are going to pick new campaign and you can decide to go with product and brand consideration, or you can just click here and then click on video and then click on custom video campaign. so click on, continue. i'm going to name it vera revive- faint test. you can use the budget that you want. you can go with daily and set a daily budget of ten dollars. you can also set an end date if you are worried about overspending, so you can do this, but then this is very important. so you want to unselect video partners on the display network because you want your ads to be shown just on youtube. so that's very important, and then you can target here. it's very up to you. we have targeted pretty much every country that has access to youtube, but also spotify, uh, with the exception for maybe india and other server countries, but it's totally up to you. um, so you may also want to include english as the language spoken by people who will get to see your ads. and then, right here, you want to exclude the embedded youtube videos and also live streaming videos, because because you don't want your ads to be shown on embedded youtube videos and live streaming videos. and right here, you want to set specific targeting for devices, and i will suggest you to just include computers and mobile phones, because chances are, if somebody is on a, especially on a tv, they are not going to click your ad and they are also not going to leave a comment under your video. so i'm just going to leave computers and mobile phones and pretty much all the views you will see that they will come from mobile phones anyway, but you can leave computers and mobile phones both selected and you can name it. we said placements- uh, plus pre-roll things- campaign- yeah, so placements. employable demographics- uh, for this band. i know that this is their target audience. as far as age groups, okay, uh, right here. well, i'm gonna insert their video as the ad. so we said that we are going to run a pre-roll ad campaign, so we are going to choose skippable in-stream ad instead of video discovery ad. and since that, we also want people to actually engage with the video. so we we want them not only to watch the the video, um, in the form of an ad, but we also want them to go to the main video page to like, engage with the band, engage with the artist and leave comments, likes and subscribe as well. so we are going to insert the url of the youtube video right here and we- and this is very important- you need to select a call to action, otherwise the link button will be hidden and it will be.
I Spent $50 On YouTube Ads To Promote My Music
as you guys know, every week i come to you with a new music marketing video to help you become a better musician and a better marketer, so you can eventually make money from your music. so, uh, this video is going to be all about youtube ads and, um, just a really quick overview of what i did. so let's jump into my computer and let me show you, uh, how i built everything out and all the steps that you'll need to take to actually build out a successful youtube campaign. [Music]. what's up, guys? it's adrian. don't forget to hit that subscribe button and give this video a thumbs up. and if you want to leave me a comment, um, then drop me a comment below, alright? so, first things first is you need to have a youtube channel specifically for your artist brand. so, if you go by a different elias, so, for example, my artist name is unseen. so i created an entire youtube channel specifically for my music, because the reason you do that is you don't want to be driving traffic to your personal account, because the audience is going to be different and youtube learns from the audience. so you want to have a specific channel specifically for your music. now, as you see, i went in here. i created a cover photo. um, i have a video. so every time someone lands on my page, this video pops up. i have created a playlist, i have it linking to my personal channel, and just a couple more playlists. what i also suggest you do is go to the about section, create an about such section for yourself, and basically how you do that is: you come over here, you create, you click on manage videos and customize channels. again, i'm not going to go through this in this video. if you want me to go through how to set everything up step by step, i will show you just. uh, let me know in the comments now. uh, the way i did it, however, is: um, i created a banner photo in canva. canva is literally drag and drop, i, i can literally move things wherever i want. um, so let me just go over to canva. uh, they have many, many templates and you just build on top of that template. pretty simple, right, done so that take care of your youtube channel. now, the second thing that you need in order to run a campaign is you need a video. so, uh, i'm a melodic tikno producer, so i don't always have a music video, right? so what i do is i have to create a music video. so the site i use is pixels. i go to pixels, i type in a keyword and a bunch of free videos pop up that i can download. pixel is a site where you get free videos, free photos, so i go to pixel, type in the keywords. they have tons of really dope videos. i showed you guys the strategies in some of my other videos on how to create facebook and instagram ads. literally it's the same strategy. you just go, you download some videos and you create a video out of it. so you literally just uh download the videos, use your video editor. i don't know what tool you guys use. i use final cut pro and davinci. uh, if you use imovie, that's also fine. i put a bunch of clips together, i put my music, i put my music under it and here you go. now i have myself a music video. that simple. now, after i have the youtube channel set up and i have a video created and uploaded to youtube, then i go ahead and i create a uh, hyped it link. um, at this point you need to know your goals and objective for wanting to run youtube videos. do you want more people to download your music. do you want more people to buy your music? do you want, um, just more streams and listens and exposure, uh, to your song? do you want to use youtube to send people from youtube to your spotify? do you want more followers? do you want more subscribers? know why you want to run ads to your youtube video. before running ads to your youtube video. so, in my case, i used i used hyped it and set up a gate um. i have other videos showing you guys how to set up a gate. um. you set up, i set up- a gate. basically, when they click the link in my youtube video, it sends them to this gate where they can download my music. and in order to download my music, i'm collecting name, emails and phone numbers, as well, as you have to subscribe to my youtube channel, my artist youtube channel. so what is happening here? i'm getting free people to download my music. so now people have it on their phones or djs have it. um. i'm collecting people's information so i can send them my music on a more frequent and regular basis and i'm building my subscribers and, on top of that, i'm getting a lot of watch time and exposure because i'm targeting specifically people who listen to music in my genre. so youtubeads is really, really powerful. you just gotta know how to do it and hone down on your targeting. but we'll get into that in another video, this one just showing you results on what i got from spending 50 bucks. so, uh, as you can see, um, here's my data. here's my data. uh, i ran this months ago. um, i was hesitant about making a video about it, uh, but i, i think would be helpful for you guys. so i ran this a month ago. i spent 50 dollars, got over 3 000 views. so, uh, yeah, that's the results. i got, um, about four subscribers for that video, but 208 000- no, sorry- and 208 watch hours. in order to monetize your channel, you need, uh, 1 000 subscribers and 4 000 watch hours. so if i kept doing this, i could really build up my watch time and subscribers really fast. and again, the purpose of this ad wasn't for subscribers. if i wanted more subscribers, i would create a different ad which would then generate, re generate- me more subscribers. but i specifically just wanted people to to test youtube ads out and get it in front of more people, just to see the results. so, on average, people watched almost four minutes of my song, which is good, about 50 of people watched, which is also good. um, you can see my reach is. you can see, 90 of my views came from my youtube ads. so, without it, if you're a small artist and you know your music is just not getting exposure, run youtube out. if you run youtube ads, you get tons and tons of views. and what's awesome is, people are already listening to music on youtube. all you're doing is placing your music in front of, uh, other musicians or artist music that people are listening to. now, if the gender match- or, sorry, if the genres match, um, then people will actually like your music and become a fan because you're, if you sound, similar to the artists that they're already listening to, they will like your music and they'll check you out, go on other platforms and find you. i have people commenting on my videos. i have people dming me about how they heard my song on youtube. so, basically, you're just putting your music in front of people already listening to music on youtube, which is really powerful. so now let's get into the actual data. um, i'm not gonna again, i'm not gonna go into this- a crazy amount in this video, but, um, what's happening here is: i chose a few artists in my genre. i wanted to target- and there is many different ways to target on youtube. you could target my keywords. you could target by audience, you could target by demographic, you could target by interest. so me you can also target by placement. so i created different ads to test out which one will perform the best. and, as you see, wide it means i'm targeting a lot of people, meaning anyone searching for this artist on youtube. i'm targeting narrow means i'm targeting specific videos, meaning if someone watches this video, i want my ad to show up in front of this video. i'm also targeting placements for artists and record labels. anyone watching videos from this label or from this artist i want to show up in front of. i'm also targeting genres. so i'm targeting and testing out a bunch of stuff. as you see, i only spent 50 dollars, but my view rate is pretty high and my cost per view is really cheap. so one cent, one penny, two cents um per view. again, if you have a large budget you can really dominate uh, this game, um, these are high percentage as well. 12 to 20 of people watch my video all the way through, which means that people actually fancy my music. my targeting is on point um. i did get some earned views. uh, when it comes to youtube ads, earned view?