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YouTube TrueView for Action

Published on: December 7 2022 by Paid Media Pros

YouTube TrueView for Action is a type of ad format that is specifically designed to help advertisers achieve their marketing goals. This format is different from other YouTube ad formats in that it is geared towards encouraging viewers to take action.

Key Features of YouTube TrueView for Action:

1. Customizable Call-to-Action: With this ad format, advertisers have the ability to customize their call-to-action (CTA) buttons to best fit their specific marketing objectives.

2. Targeted Audience: YouTube TrueView for Action allows advertisers to target specific audiences based on factors such as location, interests, and demographics.

3. Cost-effective: This ad format is billed on a cost-per-action (CPA) basis, which means advertisers only pay when viewers take the desired action.

4. Increased Engagement: YouTube TrueView for Action ads tend to have higher engagement rates as they encourage viewers to take action, such as signing up for a newsletter or making a purchase.

5. Analytics and Insights: Advertisers have access to detailed analytics and insights, including conversion tracking, to help them optimize their campaigns and achieve better results.

YouTube TrueView for Action is a powerful ad format that can help advertisers achieve their marketing goals by encouraging viewers to take action. With its customizable CTA, targeted audience, cost-effective pricing, increased engagement rates, and detailed analytics, this format is a great choice for advertisers looking to drive conversions and achieve better results on YouTube.

YouTube TrueView for Action

Trueview for Action is a powerful tool for businesses looking to drive conversions from their YouTube ads. In this article, we will explore the campaign setup and five main ways to drive action from your campaigns.

Campaign Goals:

To create a Trueview for Action campaign, you must select one of three campaign goals: sales, leads, or create a campaign without a goal. For this article, we will focus on the leads goal.

Lead Forms:

One of the main ways to drive action from your campaigns is to add a lead form to your video ads. However, there are eligibility requirements for using lead forms, such as spending 50,000 USD and being in an eligible industry. You can also customize the form fields and post-submission confirmation slide.

Bidding Strategy:

For Trueview for Action campaigns, it is recommended to focus on conversions and choose between target CPA and maximize conversions.

Ad Extensions:

Another way to drive action is to add sitelink extensions to your video campaigns. Make sure to uncheck the display partners box, as sitelinks do not appear on video campaigns running on Google Video Partners.

Device Targeting:

To optimize your Trueview for Action campaigns, it is important to select specific targeting for

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