Zero To $100M With A Simple Idea On Shopify

- In this article, we will explore the story of how a simple idea on Shopify led to a company making $100 million.

The Idea:

- The idea was to create a high-quality, eco-friendly, and affordable toothbrush that could be delivered to customers on a subscription basis.

- The company, named Bite, was founded by Lindsay McCormick and Asher Hunt in 2017.

- The toothbrushes were made from bamboo, a sustainable and renewable resource, and were designed to be compostable.

The Journey:

- Bite launched on Shopify in June 2018 with only 200 toothbrushes in stock.

- The founders utilized social media and influencer marketing to spread the word about their product.

- Within a year, Bite had over 10,000 subscribers and was making over $100,000 in revenue per month.

- The company expanded its product line to include toothpaste, floss, and other oral care products.

Factors for Success:

- Bite's success can be attributed to its commitment to sustainability, affordability, and convenience.

- The company also prioritized customer satisfaction, offering a satisfaction guarantee and free shipping on all orders.

- Bite's use of social media and influencer marketing helped to create a loyal customer base and increase brand awareness.

- Bite's journey from a simple idea on Shopify to a $100 million company is a testament to the power of entrepreneurship and innovation.

- By prioritizing sustainability, affordability, and customer satisfaction, Bite was able to create a successful and socially responsible business.