⚠️ FaceBook Ads Are DOOMED! | Shopify Dropshipping 2021
Published on: December 8 2022 by Dan Dasilva
Are you tired of using Facebook Ads to drive traffic to your Shopify dropshipping store? Well, you're not alone. Many dropshippers are finding that Facebook Ads are no longer the holy grail of e-commerce. In fact, Facebook Ads are doomed for Shopify dropshipping in 2021. Here's why.
Reasons why Facebook Ads are doomed for Shopify dropshipping in 2021:
1. High Cost: Facebook Ads have become too expensive, especially for small businesses. The cost per click has increased, making it difficult for dropshippers to make a profit.
2. Ad Fatigue: Consumers are tired of seeing the same ads over and over again. They've become immune to them and are less likely to click on them.
3. Ad Blockers: Many consumers are using ad blockers, which means they won't see your Facebook Ads at all.
4. Competition: The competition for Facebook Ads has increased, making it harder for dropshippers to stand out.
5. Algorithm Changes: Facebook's algorithm is constantly changing, making it difficult to keep up with what works and what doesn't.
6. Privacy Concerns: With the recent privacy concerns, many consumers are hesitant to click on Facebook Ads, which means less traffic to your store.
What to do instead:
1. Influencer Marketing: Collaborate with influencers in your niche to promote your products.
2. Google Ads: Use Google Ads to drive traffic to your store.
3. Instagram Ads: Instagram Ads are still effective, so consider using them instead of Facebook Ads.
4. Email Marketing: Build an email list and send targeted emails to your subscribers.
5. SEO: Optimize your website for search engines to drive organic traffic.
While Facebook Ads were once a great way to drive traffic to your Shopify dropshipping store, they are no longer the best option. With high costs, ad fatigue, ad blockers, competition, algorithm changes, and privacy concerns, it's time to explore other options. Try influencer marketing, Google Ads, Instagram Ads, email marketing, and SEO to drive traffic to your store. Don't be doomed by Facebook Ads in 2021!
Table of Contents About ⚠️ FaceBook Ads Are DOOMED! | Shopify Dropshipping 2021
⚠️ FaceBook Ads Are DOOMED! | Shopify Dropshipping 2021
In this video, Dan Dasilva talks about the recent clash between Facebook and Apple and how it will impact small businesses that advertise on Facebook. He also shares his insights on how to overcome the changes and pivot your advertising strategy.
Key points:
- The FTC has filed an antitrust lawsuit against Facebook to break up the conglomerate of WhatsApp, Instagram, and remove them from Facebook.
- Apple's new privacy settings with the iOS 14 rollout will stop Facebook from collecting user data, making it harder for them to optimize ads for small businesses.
- Facebook is using small businesses as propaganda to go against Apple, which is tasteless and unjust.
- Facebook's algorithm is the best for optimizing advertisements, and there is still room for improvement.
- Using UTM tracking is a
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