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Guide pratique pour optimiser les livraisons de ta boutique en ligne Shopify

Published on: November 17 2023 by Cyril Ortega - Les Visionnaires

Guide pratique pour optimiser les livraisons de ta boutique en ligne Shopify

Table of Contents:

  1. Introduction
  2. Setting up Shipping Rules
    • Modifying Basic Shipping
    • Removing Additional Shipping Rates
    • Simplifying Shipping Zones
    • Creating Shipping Rates for Zones
  3. Determining Shipping Costs
    • Offering Free Shipping at a Minimum Order Amount
    • Setting Different Shipping Rates for Different Order Amounts
  4. Testing and Verification
    • Checking Shipping Rules
    • Testing Shipping Scenarios
  5. Enhancing the Customer Experience
    • Adding a Message for Free Shipping
    • Using Apps to Display Shipping Incentives
  6. Conclusion

Setting up Shipping Rules on Shopify

Shipping plays a crucial role in ensuring that online businesses provide a smooth and satisfactory experience for their customers. In this article, we will guide you through the process of setting up shipping rules in your Shopify store. By following these steps, you will be able to establish clear and effective shipping rates and options for your customers.


Shipping rules are essential for any online business as they determine how much customers will be charged for the delivery of their orders. By configuring shipping rules, you can specify the shipping costs based on various factors such as order amount, location, and delivery speed. This allows you to provide accurate and transparent shipping rates to your customers while also optimizing your revenue.

1. Modifying Basic Shipping

When you start using Shopify, some default shipping options are already set up. However, it is important to customize these settings to meet your specific requirements. To start, go to the "Settings" section of your Shopify dashboard and navigate to "Shipping and Delivery." Here, you will find the basic shipping rates that Shopify has pre-configured for you.

2. Removing Additional Shipping Rates

To simplify your shipping settings, it is recommended to remove any additional shipping rates that may be present. These rates are often specific to certain regions or services that may not be applicable to your business. By removing them, you can declutter your shipping settings and create a more streamlined experience for your customers.

3. Simplifying Shipping Zones

Next, you should simplify your shipping zones by creating a single zone that encompasses all countries. This ensures that you don't have to configure shipping rates for each individual country separately. Instead, you can set one shipping rate that applies to the entire world.

4. Creating Shipping Rates for Zones

After simplifying your shipping zones, you can proceed to create shipping rates based on the order amount. This allows you to offer free shipping for orders above a certain amount, while charging a reasonable shipping fee for orders below that threshold. By providing this incentive, you can encourage customers to increase their order value to qualify for free shipping.

5. Testing and Verification

Once you have set up your shipping rules, it is crucial to test and verify that everything is functioning correctly. You should check if the shipping rates are accurately applied during the checkout process and ensure that customers are receiving the correct shipping options based on their order details. By conducting thorough testing, you can identify and resolve any issues before they impact the customer experience.

6. Enhancing the Customer Experience

To further enhance the customer experience, you can add a message to your storefront that communicates the free shipping offer. This message serves as a reminder for customers to reach the minimum order amount required for free shipping. Additionally, you can leverage apps like Vital or Free Shipping Bar to display enticing shipping incentives at the top of your website, encouraging customers to increase their order value.


Setting up effective shipping rules on Shopify is essential for providing a seamless and convenient shopping experience for your customers. By following the steps outlined in this article, you can configure transparent and enticing shipping rates that encourage higher order values and improve customer satisfaction. Remember to test and verify your shipping rules regularly to ensure a smooth and error-free shipping process for your online store.

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