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TikTok Ad Targeting & Audience 2022
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As of 2022, the TikTok ad audience exceeds 1 billion people per month worldwide, with TikTok ads available in upwards of 50 countries, where the more popular TikTok ad targeting options include:
tiktok ads target usa,tiktok ads target UK,tiktok ads target Canada,tiktok ads target Canada,tiktok ads target Japan,tiktok ads target Germany,tiktok ads target France, tiktok ads target Russia, tiktok ads target Indonesia, etc.
In this page you can get to know the target audience age, target audience gender, target audience language, target audience device, target audience interest of TikTok. Most importantly, you can learn about the tiktok ad positioning you need to carry out.
Targeting Your Potential Customers Precisely
TikTok lets you target just the right audience using age, gender, location, interests, and more. You can also create custom audiences and lookalike audiences to reach people like your existing customers.
If you want to find tiktok targeted ads, then you can look on pipiads, pipiads is the largest tiktok adspy tool, providing the most complete tiktok ads library and tiktok ads example case, and the most TikTok top of each country view ads and Best tiktok ads.
NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.
For more, you can check out the tiktok Ad Targeting instructions.
TikTok Ads Location Targeting Options 2022
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#Targeting LocationAudience
(April 2024)Audience
(May 2024)GrowthGDP per capita -
1
United States
134.3M127.5M-6.8M$63.5K -
2
Indonesia
140M126.5M-13.4M$3.8K -
3
Brazil
111.6M109.2M-2.4M$6.7K -
4
Mexico
85.4M81.8M-3.6M$8.3K -
5
Vietnam
76.6M68.9M-7.7M$2K -
6
Pakistan
65.4M64.7M-620K$1.1K -
7
Russia
64M60.1M-3.8M$10.1K -
8
Thailand
58.6M53.4M-5.2M$7.1K -
9
Philippines
52.7M45.6M-7.1M$3.2K -
10
Turkey
42.1M39.9M-2.2M$8.5K -
11
Egypt
38.7M39.2M+522K$3.5K -
12
Saudi Arabia
39.5M34.4M-5.1M$20.1 -
13
Colombia
31.1M30M-1.1M$5.3K -
14
Malaysia
32M28.8M-3.1M$10.4K -
15
Japan
28.2M26.7M-1.4M$40.1K -
16
France
27.1M24M-3.1M$38.6K -
17
United Kingdom
24.6M23.5M-1.1M$40.3K -
18
Argentina
24M23.4M-682K$8.4K -
19
Peru
24.7M23.1M-1.5M$6.1K -
20
Germany
25.2M22.4M-2.7M$45.7K -
21
Italy
22.4M20.9M-1.4M$31.7K -
22
South Africa
20.6M20.7M+95K$5K -
23
Ukraine
18.7M17.8M-936K$3.7K -
24
Spain
18M17.6M-399K$27.1K -
25
Kazakhstan
16.2M15.3M-875K$9K -
26
Chile
15.2M14.4M-808K$13.2K -
27
Morocco
13.8M14M+190K$3K -
28
Canada
13.5M12.6M-904K$43.2K -
29
Poland
12M11.2M-805K$15.7K -
30
United Arab Emirates
12.1M11.1M-939K$43.1K -
31
Cambodia
11.4M10.8M-656K$1.5K -
32
Australia
11M9.9M-1M$51.8K -
33
Romania
9.1M8.3M-847K$12.9K -
34
Korea
7.6M7.1M-488K$31.5K -
35
Belarus
6.1M6.3M+236K$6.4K -
36
Taiwan
6.1M5.6M-537K$24K -
37
Netherlands
6.5M5.6M-948K$52.3K -
38
Israel
5.2M4.6M-543K$43.6K -
39
Kuwait
4.6M4M-601K$32.4K -
40
Greece
4.1M3.9M-233K$17.7K -
41
Belgium
4.3M3.8M-477K$44.6K -
42
Portugal
3.8M3.6M-207K$22.4K -
43
Sweden
3.8M3.4M-330K$51.9K -
44
Singapore
3.9M3.2M-632K$59.8K -
45
Hungary
3.4M3.1M-279K$15.9K -
46
Qatar
2.9M2.6M-268K$50.8K -
47
Austria
2.6M2.3M-360K$48.1K -
48
Switzerland
2.6M2.2M-311K$86.6K -
49
Ireland
2.5M2.2M-237K$83.8K -
50
Oman
2M2M-27K$15.3K -
51
Czechia
2.1M2M-146K$22.8K -
52
New Zealand
2.1M1.9M-242K$41.8K -
53
Norway
1.9M1.8M-131K$67.3K -
54
Finland
1.7M1.6M-104K$49K -
55
Denmark
1.5M1.4M-132K$60.9K -
56
Bahrain
1.3M1.1M-107K$23.4K
TikTok Audience Targeting Gender
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GenderTikTok Target AudiencePercentage
-
MALE916M55.83%
-
FEMALE724.5M44.17%
TikTok Audience Targeting Age
-
AgeTikTok Target AudiencePercentage
-
13-171K0%
-
18-24587.5M35.81%
-
25-34556.9M33.95%
-
35-44259.3M15.81%
-
45-54130.6M7.97%
-
55+106.1M6.47%
TikTok Audience Targeting Device
-
DeviceTikTok Target AudiencePercentage
-
Apple322.7M28.83%
-
Samsung307.8M27.5%
-
Xiaomi132.4M11.83%
-
OPPO100.1M8.94%
-
Vivo55M4.92%
-
Motorola45.3M4.05%
-
HUAWEI43.3M3.87%
-
RealMe30.4M2.72%
-
Infinix27.7M2.48%
-
TECNO22.7M2.03%
-
Honor11.6M1.04%
-
LG4.9M0.44%
-
ITEL4.2M0.38%
-
Nokia4M0.36%
-
ZTE2.8M0.25%
-
OnePlus2.3M0.21%
-
SONY1.5M0.13%
-
Discovery5K0%
-
Zen Admire Unity1K0%
TikTok Audience Targeting Lanuage
-
LanuageTikTok Target AudiencePercentage
-
English530.3M32.79%
-
Spanish271.2M16.77%
-
Arabic124.2M7.68%
-
Indonesian121.9M7.54%
-
Portuguese115.9M7.17%
-
Russian95.4M5.9%
-
Vietnamese69.2M4.28%
-
French66.6M4.12%
-
Thai48.6M3.01%
-
Turkish39.3M2.43%
-
Japanese24.5M1.52%
-
German21M1.3%
-
Italian19.3M1.2%
-
Polish10.8M0.67%
-
Ukrainian9.8M0.61%
-
Romanian8.8M0.55%
-
Malay7.7M0.48%
-
Dutch5.8M0.36%
-
Korean5.8M0.36%
-
Traditional Chinese5.2M0.32%
-
Hungarian3.4M0.21%
-
Greek3.1M0.2%
-
Swedish2.7M0.17%
-
Hebrew2M0.13%
-
Czech1.6M0.1%
-
Finnish1.1M0.07%
-
Bengali929K0.06%
-
Hindi27K0%
-
Tamil2K0%
-
Telugu1K0%
-
Rajasthani1K0%
-
Punjabi1K0%
-
Oriya1K0%
-
Marathi1K0%
-
Malayalam1K0%
-
Kannada1K0%
-
Haryanavi1K0%
-
Gujarati1K0%
-
Bihari1K0%
-
Assamese1K0%
TikTok Audience Targeting Interest
-
InterestTikTok Target AudiencePercentage
-
Games1.1B7.75%
-
Apps1B6.94%
-
Beauty & Personal Care1B6.89%
-
News & Entertainment1B6.81%
-
Food & Beverage993.2M6.6%
-
Apparel & Accessories976.4M6.49%
-
Life Services899.8M5.98%
-
Business Services818.1M5.44%
-
Appliances809.9M5.39%
-
Vehicles & Transportation757.2M5.03%
-
Household Products754.7M5.02%
-
Travel749.9M4.99%
-
Tech & Electronics737.6M4.9%
-
Sports & Outdoors672.4M4.47%
-
Education665.8M4.43%
-
Home Improvement576.8M3.84%
-
Baby, Kids & Maternity530.7M3.53%
-
Pets413.1M2.75%
-
Financial Services278.4M1.85%
-
E-Commerce135.6M0.9%
Ad Targeting
TikTok Ads Manager supports the following targeting dimensions:
Audience | Include | Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic). |
Exclude | Exclude Lookalike or Custom Audiences | |
Demographics | Gender | Male, Female |
Age | 13-17, 18-24, 25-34, 35-44, 45-54, 55+ | |
Location | Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only). | |
Language | Delivery to users based on app language. | |
Interests and Behaviors | Interests | Deliver to users based their higher interaction with certain Interests. e.g. "Gaming" |
Purchase Intent | Deliver to users based their higher interaction with certain Interests. e.g. "Gaming" | |
Behaviors |
Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators. Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion". Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports" |
|
Hashtags | Deliver ads to people who have engaged with hashtags over the past 7 days. | |
Device | Connection Type | WIFI, 2G, 3G, 4G, 5G |
Operation System | iOS & Android | |
Operation System Version | Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above. | |
Device Model | Delivery ads to users based on user's device model. | |
Device Price | Deliver ads to users based on device pricing, ranging from no limit to $1000+. | |
Carrier | Deliver ads to users based on mobile phone carriers. | |
Smart Targeting | Targeting Expansion | Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle. |
Automatic Targeting | Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives. | |
Targeting Recommendations | TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group. |
Conclusion
This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.
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