TikTok Ad Targeting & Audience 2022

by Werner Geyser Last Updated: May 6 2024 20 min read Pipiads

As of 2022, the TikTok ad audience exceeds 1 billion people per month worldwide, with TikTok ads available in upwards of 50 countries, where the more popular TikTok ad targeting options include:

tiktok ads target usa,tiktok ads target UK,tiktok ads target Canada,tiktok ads target Canada,tiktok ads target Japan,tiktok ads target Germany,tiktok ads target France, tiktok ads target Russia, tiktok ads target Indonesia, etc.

In this page you can get to know the target audience age, target audience gender, target audience language, target audience device, target audience interest of TikTok. Most importantly, you can learn about the tiktok ad positioning you need to carry out.

Targeting Your Potential Customers Precisely

TikTok lets you target just the right audience using age, gender, location, interests, and more. You can also create custom audiences and lookalike audiences to reach people like your existing customers.

If you want to find tiktok targeted ads, then you can look on pipiads, pipiads is the largest tiktok adspy tool, providing the most complete tiktok ads library and tiktok ads example case, and the most TikTok top of each country view ads and Best tiktok ads.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Audience Targeting Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    916M
    55.83%
  • FEMALE
    724.5M
    44.17%

TikTok Audience Targeting Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    587.5M
    35.81%
  • 25-34
    556.9M
    33.95%
  • 35-44
    259.3M
    15.81%
  • 45-54
    130.6M
    7.97%
  • 55+
    106.1M
    6.47%

TikTok Audience Targeting Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    322.7M
    28.83%
  • Samsung
    307.8M
    27.5%
  • Xiaomi
    132.4M
    11.83%
  • OPPO
    100.1M
    8.94%
  • Vivo
    55M
    4.92%
  • Motorola
    45.3M
    4.05%
  • HUAWEI
    43.3M
    3.87%
  • RealMe
    30.4M
    2.72%
  • Infinix
    27.7M
    2.48%
  • TECNO
    22.7M
    2.03%
  • Honor
    11.6M
    1.04%
  • LG
    4.9M
    0.44%
  • ITEL
    4.2M
    0.38%
  • Nokia
    4M
    0.36%
  • ZTE
    2.8M
    0.25%
  • OnePlus
    2.3M
    0.21%
  • SONY
    1.5M
    0.13%
  • Discovery
    5K
    0%
  • Zen Admire Unity
    1K
    0%

TikTok Audience Targeting Lanuage

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    530.3M
    32.79%
  • Spanish
    271.2M
    16.77%
  • Arabic
    124.2M
    7.68%
  • Indonesian
    121.9M
    7.54%
  • Portuguese
    115.9M
    7.17%
  • Russian
    95.4M
    5.9%
  • Vietnamese
    69.2M
    4.28%
  • French
    66.6M
    4.12%
  • Thai
    48.6M
    3.01%
  • Turkish
    39.3M
    2.43%
  • Japanese
    24.5M
    1.52%
  • German
    21M
    1.3%
  • Italian
    19.3M
    1.2%
  • Polish
    10.8M
    0.67%
  • Ukrainian
    9.8M
    0.61%
  • Romanian
    8.8M
    0.55%
  • Malay
    7.7M
    0.48%
  • Dutch
    5.8M
    0.36%
  • Korean
    5.8M
    0.36%
  • Traditional Chinese
    5.2M
    0.32%
  • Hungarian
    3.4M
    0.21%
  • Greek
    3.1M
    0.2%
  • Swedish
    2.7M
    0.17%
  • Hebrew
    2M
    0.13%
  • Czech
    1.6M
    0.1%
  • Finnish
    1.1M
    0.07%
  • Bengali
    929K
    0.06%
  • Hindi
    27K
    0%
  • Tamil
    2K
    0%
  • Telugu
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Kannada
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Audience Targeting Interest

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    1.1B
    7.75%
  • Apps
    1B
    6.94%
  • Beauty & Personal Care
    1B
    6.89%
  • News & Entertainment
    1B
    6.81%
  • Food & Beverage
    993.2M
    6.6%
  • Apparel & Accessories
    976.4M
    6.49%
  • Life Services
    899.8M
    5.98%
  • Business Services
    818.1M
    5.44%
  • Appliances
    809.9M
    5.39%
  • Vehicles & Transportation
    757.2M
    5.03%
  • Household Products
    754.7M
    5.02%
  • Travel
    749.9M
    4.99%
  • Tech & Electronics
    737.6M
    4.9%
  • Sports & Outdoors
    672.4M
    4.47%
  • Education
    665.8M
    4.43%
  • Home Improvement
    576.8M
    3.84%
  • Baby, Kids & Maternity
    530.7M
    3.53%
  • Pets
    413.1M
    2.75%
  • Financial Services
    278.4M
    1.85%
  • E-Commerce
    135.6M
    0.9%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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