All Article On Paid Media Pros

ConversionXL Bloopers from Michelle Morgan and Joe Martinez startTime durationTime text 00:00:00 00:00:12 oh my gosh so many clicks okay hi my 00:00:10 00:00:13 name is Michelle Morgan director of 00:00:12 00:00:15 client services at clicks marketing and 00:00:13 00:00:17 this is my co-host I'm Jo Martinez

LinkedIn Ads Account List Targeting: Step by Step Setup account base targeting is becoming more and more popular in the b2b advertising space rather than putting together general lead generation campaigns and hoping that your ideal companies will fill out the form more often companies are putting

Getting Started with Custom Affinity Audiences in Google Ads startTime durationTime text 00:00:00 00:00:03 on the Google Display Network there are 00:00:01 00:00:04 a lot of different ways you can reach 00:00:03 00:00:06 your target audience and one of the ones 00:00:04 00:00:08 I like to use

Building PPC Forecasts and Projections Sheets projection sheets can be a very important tool in PVC campaign management it's always easy to know what your recent performance has been by going into the interface and checking out stats all that good stuff but it's not as easy

Paid Media Pros Bloopers - November 2018 startTime durationTime text 00:00:03 00:00:04 Michelle: Jesus. Don't eat it. 00:00:09 00:00:10 Michelle: Just saying like... 00:00:12 00:00:14 Michelle: I'm pretty sure the microphone didn't like... 00:00:38 00:00:38 Michelle: Fine. 00:02:28 00:02:30 Michelle: I hope you're just recording all of

LinkedIn Lead Gen Forms Set Up lead-generation ads are a great way to spoiler alert generate leads directly within social media platforms both Facebook and LinkedIn have available options for you to choose from and today we're gonna walk through how to set up LinkedIn lead gen

Google Analytics Site Search Audiences startTime durationTime text 00:00:00 00:00:04 the site search report in Google 00:00:02 00:00:05 Analytiks is the best tool to use to 00:00:04 00:00:08 find out what users are searching for 00:00:05 00:00:09 when they are already on your site you 00:00:08 00:00:11

Facebook Dynamic URL Parameters URL parameters are a foundational piece of PPC campaigns they allow us to see traffic source information or any campaign details in Google Analytiks they allow us to understand where traffic is coming from and attributing value in CRM systems there are also

DSA Page Feeds Set Up for Google Ads startTime durationTime text 00:00:00 00:00:03 dynamic search ads are a great way to 00:00:02 00:00:06 gain additional volume through search 00:00:03 00:00:07 campaigns outside of your regular sets 00:00:06 00:00:09 of keywords the traditional 00:00:07 00:00:12 implementation is to

Google Ads Custom Parameters not long ago we toked about Facebook's dynamic URL tracking and how it can make tagging your URLs in facebook so much easier than manually tagging all those different URLs in that video I reference how Google Ads has a number of different

Custom Intent Audiences for YouTube startTime durationTime text 00:00:00 00:00:03 in market audiences are still a good 00:00:02 00:00:05 option for your YouTube campaigns if 00:00:03 00:00:07 you're trying to reach users in research 00:00:05 00:00:09 mode actively looking for specific 00:00:07 00:00:11 products or services but

How to Create Audiences in Google Analytics remarketing is already an important part of your PPC campaign strategy but as we want to find more wins and as marketers are getting more in tune with how important audiences can be it's important for us to find new

Facebook Ad Post ID startTime durationTime text 00:00:00 00:00:04 when creating ads in the Facebook 00:00:02 00:00:06 platform we're given two options of how 00:00:04 00:00:07 to create those ads we can create 00:00:06 00:00:10 something from scratch adding in 00:00:07 00:00:13 whatever text and URLs and

Paid Media Pros Bloopers - February 2019 URL parameters are a foundational part of tracking in PPC they're needed to be able to see where traffic sources are coming from damn it anyway able to I mean you could have didn't matter it wasn't on camera until

Facebook Audience Insights Tool startTime durationTime text 00:00:00 00:00:04 the Facebook audience insights tool you 00:00:02 00:00:06 guys I love this thing 00:00:04 00:00:09 I use it all the time in my accounts 00:00:06 00:00:11 it's not as useful as it used to be in 00:00:09 00:00:12

Quora Ads Targeting Options if you have seen me at all on social media you know that I love Korra and I do not hide my love for their advertising platform now there could be a few reasons why I love it first they give out great

YouTube Ad Placements Exclusion List of Kids Channels startTime durationTime text 00:00:00 00:00:04 look don't get me wrong i love kids 00:00:02 00:00:06 they're great i have two of my own but 00:00:04 00:00:08 as a pvc marketer who runs a lot of 00:00:06 00:00:10 video campaigns

Facebook Dayparting ad scheduling or departing on the Facebook Ads platform is a little bit more difficult than most of the other platforms that we do it actually depends on what your budget type setting is that sounds stupid and it is but that's where we're at

Google Ads Audience Insights Tool startTime durationTime text 00:00:00 00:00:04 you've tried custom intent audiences 00:00:02 00:00:05 you've also tried custom affinity 00:00:04 00:00:07 audiences but maybe you're looking for 00:00:05 00:00:09 new ways to expand upon your reach 00:00:07 00:00:11 within your display campaigns you also

LinkedIn Bid Strategies LinkedIn is one of my favorite marketing channels but one of the things that is a problem is that the cost per click is usually really high compared to other platforms it's why a lot of people don't really use it to be honest

Cost Data Import Google Analytics startTime durationTime text 00:00:00 00:00:02 in this week's video I'm going to show 00:00:01 00:00:05 you how you can import your cost data 00:00:02 00:00:07 from all your non-google channels into 00:00:05 00:00:09 Google Analytiks this is going to make 00:00:07 00:00:12

LinkedIn Website Demographics we all want to know as much as we possibly can about the audience's that we're advertising to on this channel we've already toked about the Google ads audience insights tool as well as the Facebook Ads audience insights tool but today I want

New LinkedIn Ads Campaign Objectives startTime durationTime text 00:00:00 00:00:04 the PBC industry is constantly changing 00:00:02 00:00:06 sometimes for the better sometimes for 00:00:04 00:00:07 the worse is one of the things that I 00:00:06 00:00:09 like about it the most you don't always 00:00:07 00:00:11

Quora Ads Promoted Answers back in October of 2018 Korra announced promoted answers this is a way for you to take not only the question but also the answer of that question and push it to the top of the page if you are writing valuable content

Facebook Lead Gen Ads Tutorial startTime durationTime text 00:00:00 00:00:03 Facebook Legion ads are some of my 00:00:01 00:00:05 favorite types of campaigns to run on 00:00:03 00:00:07 the Facebook platform I've seen them 00:00:05 00:00:10 work really well across our book of 00:00:07 00:00:13 business for

TrueView for Shopping Product Selection if you're an e-commerce business already running shopping ads and Google ads but you're looking to expand the reach and awareness of your products you need to consider TrueView for shopping campaigns when you're running video campaigns within google ads TrueView for

Channel Grouping Google Analytics startTime durationTime text 00:00:00 00:00:05 Google Analytiks has a treasure trove of 00:00:03 00:00:07 information about how users behave with 00:00:05 00:00:09 your website one of the things that I 00:00:07 00:00:12 really like to use are the top 00:00:09 00:00:14 conversion paths

Google Ad Grants Limitations if your nonprofit is looking to attract more donations or wants to build more awareness for a specific cause but you might be limited on your marketing budget Google Ad grants is here for you this program by Google can give nonprofits if

Responsive Display Ads Images startTime durationTime text 00:00:00 00:00:06 Google's constantly testing new ad 00:00:03 00:00:07 formats to go on search mobile the 00:00:06 00:00:09 Google Display Network all sorts of 00:00:07 00:00:11 things and one of the more recent 00:00:09 00:00:13 versions is the responsive display

Google Lightbox Ads and Engagement Campaigns as a PVC marketer I love to use the Google Display Network to build brand awareness and fill the top of my funnel and even though I love that my target audience can see my ad I'm always looking for that

Google Ads Campaign Experiments startTime durationTime text 00:00:00 00:00:03 if you're anything like me we're always 00:00:01 00:00:05 looking to make improvements on our PPC 00:00:03 00:00:07 campaign performance we're always 00:00:05 00:00:09 deciding if maybe changing my bid 00:00:07 00:00:12 strategy would be a good idea

Ad Customizer Feeds in Google Ads we hear it all the time in the digital marketing world that google search network is the best way to capitalize on user intent now what we see advertisers do a lot to capitalize on that intent is putting their keywords

Paid Media Pros Bloopers - July 2019 startTime durationTime text 00:00:00 00:00:25 I already blacked out okay wait what the 00:00:16 00:00:25 first ones are is the hardest shut up oh 00:00:28 00:00:35 my god we will get a video recorded 00:00:31 00:00:47 before 5:00 p.m. a

Facebook Lookalike Audiences Best Practices lookalike audiences are one of my favorite prospecting tools on the Facebook network there's a lot of algorithmic learning that goes into how a look-alike audience is put together that can really reach beyond what we as advertisers can use with the

YouTube Ad Sequencing startTime durationTime text 00:00:00 00:00:04 in today's video I want to tok about 00:00:01 00:00:06 video ad sequencing in Google ads yes 00:00:04 00:00:08 video ads and YouTube campaigns are 00:00:06 00:00:10 really good at building brand awareness 00:00:08 00:00:12 and building brand affinity

Facebook Pixel Setup the Facebook Ads pixel is kind of the gateway to making sure that we can make the most of our Facebook ads campaigns if you want anybody to do any actions outside of Facebook not liking your page or engaging with your posts but

Google Tag Manager Video Tracking startTime durationTime text 00:00:00 00:00:03 if you are a video marketing nerd like I 00:00:01 00:00:05 am you want to capture as much 00:00:03 00:00:07 information of how users are engaging 00:00:05 00:00:09 with your video content yes we have 00:00:07 00:00:11

Facebook Event Tracking with Google Tag Manager every advertising platform has some sort of tracking script we can put on our website for a couple different reasons first we want to be able to track conversions any sort of performance that people are taking on the site

Utilizing YouTube Videos in Non-Video Campaigns startTime durationTime text 00:00:00 00:00:03 I worked with many clients to launch 00:00:01 00:00:04 their YouTube campaigns and I've also 00:00:03 00:00:06 been a part of the video creative 00:00:04 00:00:08 process I know the time and effort it 00:00:06 00:00:10

Google Ads Campaign Level Conversions conversion tracking is one of the foundational pieces within our Google Ads accounts we have to know that what we're advertising is actually working and there's some sort of success metric coming through for the longest time one of the big shortcomings

Facebook Custom Columns startTime durationTime text 00:00:00 00:00:04 one of the best things about the 00:00:01 00:00:06 Facebook Ads platform is everything you 00:00:04 00:00:08 can do in it you can try and get more 00:00:06 00:00:11 app installs you can get more page likes 00:00:08 00:00:13

Microsoft Audience Ads Campaign Setup why should you use Microsoft audience ads the easiest reason is to expand your reach it's another network for you to try to get your awareness out there and potentially build interest within your brand or whatever products you are trying to

How Does Google Tag Manager Work? startTime durationTime text 00:00:00 00:00:04 online advertising tracking and 00:00:02 00:00:06 optimization are very reliant on making 00:00:04 00:00:07 sure that we have conversion and 00:00:06 00:00:10 retargeting pixels on our website so we 00:00:07 00:00:12 can know what actions people

YouTube TrueView Discovery Ads it is very common for marketers who want to test video campaigns in google ads to start off with trueview in-stream ads these are the pre-roll type ads that will run before a video the user actually intended on watching now that user

Microsoft Ads Auto Tagging startTime durationTime text 00:00:00 00:00:03 so you have campaigns running in 00:00:01 00:00:05 Microsoft ads and quite frankly you're 00:00:03 00:00:07 just sick of setting up the UTM 00:00:05 00:00:09 parameters manually in your tracking 00:00:07 00:00:11 templates or in the final URL

Google Seller Ratings we all want our Google ads to be as impressive as possible to stand out from the competition on the results pages one of the ways we can do that is through using ad extensions usually site lengths call-outs all that good stuff one

Reddit Advertising 101 startTime durationTime text 00:00:00 00:00:03 now let's be honest with ourselves 00:00:01 00:00:05 people visit more web sites than just 00:00:03 00:00:07 Google and Facebook so it's important as 00:00:05 00:00:08 paid media marketers that we're staying 00:00:07 00:00:11 in front of our users

Smart Display Campaigns the Google Display Network is a great place to go out and either prospect and find new potential customers to purchase your product or services or to retarget users who have already been to your website and engaged with you there are tons of

Quora Lead Gen Ads startTime durationTime text 00:00:00 00:00:03 so I am in one of the Korra ads accounts 00:00:02 00:00:05 that I manage and I'm gonna create a new 00:00:03 00:00:07 campaign notike anything different 00:00:05 00:00:09 that's right there is now a lead 00:00:07 00:00:11

Facebook Conversion Attribution Windows a common complaint I hear from a lot of advertisers is that Facebook is overestimating the number of conversions it's actually generating compared to their Google Analytiks account compared to their CRM what have you so today I want to tok about a

Paid Media Pros Bloopers - September 2019 Bloopers startTime durationTime text 00:00:00 00:00:03 I do love to test a look-alike audience 00:00:01 00:00:04 within the platform from reaching out 00:00:03 00:00:20 into a new idea I'm saying the same 00:00:04 00:00:27 stuff over and over again well

Google Ads Automated Extensions as PPC marketers we should be getting used to automation within the Google ads platform already Google's in the automate your audience targets your bidding even your search ads and yes there is automated ad extensions so sometimes you may see that your

Google In-Market Audiences for Search Ads startTime durationTime text 00:00:00 00:00:04 audiences are one of my favorite parts 00:00:02 00:00:06 of PPC advertising they allow us to 00:00:04 00:00:08 start to segment user groups out from 00:00:06 00:00:10 our regular campaigns and speak to them 00:00:08 00:00:13

Facebook Offer Ads today I'm going to be toking about Facebook offer ads and the name is pretty self-explanatory offer ads give advertisers the opportunity to give customers or potential customers a discount on almost anything that they can come up with that might be valuable to

Google Ads Targeting vs Observation Audiences startTime durationTime text 00:00:00 00:00:04 when utilizing audiences in your search 00:00:01 00:00:05 strategy there's one area of the setup 00:00:04 00:00:07 they can get a little bit confusing and 00:00:05 00:00:09 it's where the interface ask you if you 00:00:07

Facebook Campaign Budget Optimization depending on when you're watching this video Facebook campaign budget optimization is about to or just became your new reality in Facebook ads so today I want to tok about what campaign budget optimization is how you can get your campaign set up

Google Ads Lead Form Extensions startTime durationTime text 00:00:00 00:00:03 when we think of lead-gen forms in PVC 00:00:01 00:00:06 our minds typically run to the social 00:00:03 00:00:08 channels LinkedIn Facebook hey even 00:00:06 00:00:10 Korra has lead gen forums now but we 00:00:08 00:00:12 can't

YouTube Companion Banner you tube companion manners a little clickable thumbnails that will appear alongside your in-stream ads as well as your bumper ads now these are an optional feature but I highly recommend setting them up so in this feature I'm going to show you why

Facebook Ads Placement Optimization startTime durationTime text 00:00:00 00:00:03 the Facebook Ads platform has lots of 00:00:02 00:00:05 different placements that your ads can 00:00:03 00:00:08 show up whether it's on Facebook and the 00:00:05 00:00:09 newsfeed right hand rail marketplace 00:00:08 00:00:12 messenger or if it's

Google Ads Managed Placements from Referral Data when running display campaigns I have had a lot of success using managed placements if we already know where our target audience likes to be online it makes complete sense to try to utilize Google's Display Network and get our

Microsoft Ads Negative Keyword Lists startTime durationTime text 00:00:00 00:00:04 negative keywords are a cornerstone of 00:00:02 00:00:06 pretty much any PBC search campaign 00:00:04 00:00:07 strategy we always want to make sure 00:00:06 00:00:09 that our campaigns are showing up for 00:00:07 00:00:11 the most relevant

LinkedIn Ads Targeting Options: Complete Guide 2020 LinkedIn has some of the best b2b targeting on the web it's as specific as your LinkedIn profile is and if you're anything like me you try to keep that mostly up-to-date it might not be as robust as it

Google Ads Placement Exclusion Lists startTime durationTime text 00:00:00 00:00:03 when you're reviewing your placement 00:00:01 00:00:05 reports within Google ads it's easy 00:00:03 00:00:07 enough just to select the campaigns that 00:00:05 00:00:09 you see that may be irrelevant to your 00:00:07 00:00:13 traffic and just

How to Customize Facebook Ads by Placement earlier this year we released a video about Facebook ad placement strategies and in that I get a little bit on my soapbox about how it really bothers me that most advertisers don't use all the placements on the Facebook

Google Ads vs Microsoft Ads: Three Differences Between the PPC Channels startTime durationTime text 00:00:00 00:00:03 whenever I'm reviewing search accounts 00:00:01 00:00:05 between Google ads and Microsoft ads for 00:00:03 00:00:06 a potential client or whether I'm 00:00:05 00:00:08 consulting for a partikular client I 00:00:06

How to Add Facebook Geotargeting in Bulk geographic targeting is one of the foundational pieces of every advertising campaign to be honest you got to make sure that you're targeting people in cities states countries whatever that you can actually sell - the only problem is depending

How to Create Instagram Only Ads startTime durationTime text 00:00:00 00:00:03 so you want to start targeting people on 00:00:01 00:00:07 Instagram that's a good call there are 00:00:03 00:00:09 500 million daily active users 90% of 00:00:07 00:00:10 them engage with a brand in some way

Google Ads Countdown Customizer Setup we've already toked about it functions and we have already toked about business data feeds well now I want to tok about another ad customizer and those are countdowns you've probably seen it known as like the tiking clock you see an

Google Ads Placement Review Tips for the Display Network startTime durationTime text 00:00:00 00:00:03 one of the biggest benefits about 00:00:01 00:00:05 advertising on the Google Display 00:00:03 00:00:08 Network can also be one of its biggest 00:00:05 00:00:10 downfalls and that's the amount of reach 00:00:08

Quora Ads: Finding Your Target Audience with everything going on in the world today we are seeing advertisers change their approach of how their marketing to potential new customers they're also being a lot more cost effective and a little bit more leery in how they're using

Facebook Text Overlay Tool Guide startTime durationTime text 00:00:00 00:00:02 there's nothing more frustrating than 00:00:01 00:00:04 hopping into your facebook ads account 00:00:02 00:00:06 only to realize that your ads aren't 00:00:04 00:00:09 showing because you have too much text 00:00:06 00:00:12 in the creative Facebook

YouTube Video Builder Tool when I tok to clients about running video campaigns in Google ads the biggest pushback I get is that there's a lack of creative what I mean by this is that they don't have an in-house team that can make new video creative

Google Life Events Targeting startTime durationTime text 00:00:00 00:00:03 one of my favorite parts about being in 00:00:01 00:00:06 marketing and advertising is that we can 00:00:03 00:00:07 make creative and ads that's going to 00:00:06 00:00:09 speak to users while they're in a 00:00:07 00:00:11 specific

PPC Budget Management budget management is certainly not one of these sexier topics in PPC it's not a new super secret strategy that nobody else has yet to help you beat your competition it's not a new beta but it is a really important part of success

Facebook Event Ads startTime durationTime text 00:00:00 00:00:03 in this video I'm gonna tok about 00:00:01 00:00:05 Facebook event ads and that's not to get 00:00:03 00:00:07 confused by Facebook event tracking if 00:00:05 00:00:09 you're looking for how to set up 00:00:07 00:00:10 Facebook event tracking

Google Ads Remarketing List Sharing audiences are one of my favorite parts about online advertising I've spoken about them a lot I write about them a lot I think that there's a lot you can do with audiences whether it's trying to make sure that you're catering

Google Ads Price Extensions startTime durationTime text 00:00:00 00:00:03 today we are going to tok about Google 00:00:01 00:00:05 Ads price extensions they are one of the 00:00:03 00:00:07 manually created extensions within the 00:00:05 00:00:09 platform if your ad rank is high enough 00:00:07 00:00:11 these

Apple Search Ads Recommendations we don't get a lot of announcements from Apple search ads so when they released recommendations I had to tok about it it's an area within your Apple search ads accounts where you can get insights on three components that'll better help you

Intro to Capterra Advertising startTime durationTime text 00:00:00 00:00:03 if your company or your client's company 00:00:02 00:00:04 offers software as a service 00:00:03 00:00:06 odds are you've probably heard of 00:00:04 00:00:10 capterra if you haven't 00:00:06 00:00:12 captera is a software listing and review 00:00:10

Google Analytics Custom Segments google analytiks is one of the most powerful tools for advertisers to use outside of the channels themselves it allows us to see how people are behaving and engaging on our websites whether they come from our PPC campaigns or from some other

LinkedIn Ads Event Tracking startTime durationTime text 00:00:00 00:00:03 in an ideal world every goal action on 00:00:02 00:00:05 your website would have a dedicated 00:00:03 00:00:08 confirmation page this doesn't make goal 00:00:05 00:00:09 tracking a lot easier in both google 00:00:08 00:00:12 analytiks as well

YouTube Call-to-Action Extensions youtube's call to action extensions have been out for a little bit over a year now and when they first came out i was a little upset first it was kind of limited on how you can use them and i just flat out

Facebook Audience Overlap Tool startTime durationTime text 00:00:00 00:00:03 one of the best things about the 00:00:01 00:00:04 Facebook ad network is there are tons of 00:00:03 00:00:06 different ways you can reach your target 00:00:04 00:00:08 audience maybe you've got a campaign set 00:00:06 00:00:10 up

Connect Instagram to Facebook Business Manager tying your Instagram account into Facebook business manager to use as part of your ad campaigns isn't really a hard process but it can be a little bit convoluted depending on where you're trying to do it from and to be

Twitter Ads Targeting Options in 2020 startTime durationTime text 00:00:00 00:00:03 we recently had a viewer reach out to us 00:00:01 00:00:04 on our Facebook page and they asked us 00:00:03 00:00:06 how come you guys haven't created a 00:00:04 00:00:08 video on Twitter ads yet I

How to Share Facebook Pixel in Business Manager it's fairly common for a company to have multiple Facebook accounts I've also seen the scenario of one brand or company is running ads on behalf of another brand or company so whichever scenario it is most likely those

Sitelink Extension Strategies startTime durationTime text 00:00:00 00:00:03 cycling's are one of the oldest ad 00:00:01 00:00:05 extension types that we have available 00:00:03 00:00:07 in the PPC platforms they've been in the 00:00:05 00:00:08 accounts as far back as I can remember 00:00:07 00:00:11 since day

Microsoft Ads Competition Tab there are lots of different things that we can strategize on in our PPC campaigns whether it's keywords ad copy bid modifiers all that stuff but one thing I don't think people pay enough attention to is competition what are your competitors doing

Google Discovery Ads Campaigns startTime durationTime text 00:00:00 00:00:04 in May of 2020 Google Ads announced that 00:00:02 00:00:05 discovery campaigns were available 00:00:04 00:00:06 worldwide 00:00:05 00:00:08 and if you've setup any sort of 00:00:06 00:00:10 awareness campaigns within Google it's 00:00:08 00:00:12 gonna be pretty

LinkedIn Retargeting Options for the longest time website based URL audiences were the only type of retargeting audiences we can create within the LinkedIn interface well a few weeks ago that all changed LinkedIn announced that there are two new retargeting audiences we can create within the

Snapchat Ads Targeting Options startTime durationTime text 00:00:00 00:00:03 we're always looking for new ways to 00:00:01 00:00:05 reach our target audience across the web 00:00:03 00:00:06 there are lots of self-serve platforms 00:00:05 00:00:08 out there and we've toked about a 00:00:06 00:00:09 number of them

Scaling Facebook Ads Campaigns if your facebook campaigns are performing well odds are you might want to give them a little bit more budget scale up and get more of that good performance out of them on the flip side if they're not doing as well maybe

How to Find Duplicate Keywords in Google Ads startTime durationTime text 00:00:00 00:00:03 having a clean account structure is very 00:00:01 00:00:05 important for any Google Ads search 00:00:03 00:00:07 campaigns that is why we typically 00:00:05 00:00:09 recommend that your keyword lives in one 00:00:07 00:00:11

How to Use Supermetrics for PPC we tok a lot on this channel about all the really amazing things you can do in the PPC ad channels whether that's using the specific tools optimizing your campaigns what-have-you but every once in a while we're going to tok

Creating Custom Reports in Google Analytics startTime durationTime text 00:00:00 00:00:03 google analytiks is a really powerful 00:00:01 00:00:04 platform that allows you to see how 00:00:03 00:00:06 users from all across the internet 00:00:04 00:00:08 engage with your website 00:00:06 00:00:09 there are tons of preset

YouTube Lead Gen Ads we have lead gen ads in facebook linkedin quora even an ad extension for google search but did you know we can now have legion ads for youtube that's right advertisers can now add a lead gen form for their true view in

Import Facebook Cost Data to Google Analytics startTime durationTime text 00:00:00 00:00:03 there are a few third-party tools out 00:00:01 00:00:05 there that can automatikally 00:00:03 00:00:06 import your facebook cost data into 00:00:05 00:00:08 google analytiks 00:00:06 00:00:10 but you're gonna have to pay for these

Google Ads Keyword Planner Tool whether you're creating a new campaign or trying to extend the reach of one you already have google ads keyword planner can help you find a lot of new keyword variants to target on the google ads network now this tool has

Google Ads Pay per Conversion Campaigns startTime durationTime text 00:00:00 00:00:03 what if i told you that there is a way 00:00:02 00:00:05 that you can run ads on the google 00:00:03 00:00:07 display network 00:00:05 00:00:08 that you can pay only if you get a 00:00:07

Microsoft Advertising Intelligence Keyword Planner Tool microsoft advertising intelligence is a keyword planning tool that helps advertisers build and expand keyword lists for the microsoft ads campaign now this tool does not live within the microsoft ads interface it's a free tool that you have to download

Twitter Ads Conversion Tracking startTime durationTime text 00:00:00 00:00:03 one of the most important things 00:00:01 00:00:04 advertisers can do is track our 00:00:03 00:00:05 conversions 00:00:04 00:00:07 we need to be able to prove all the work 00:00:05 00:00:08 that we're doing is really positively 00:00:07

Intro to Taboola Ads we tok a lot on this platform about how to reach your target audience across google facebook youtube what have you all the different platforms that are out there that allow you to prospect for your potential customers today we want to add

Paid Media Pros Bloopers - June 2020 startTime durationTime text 00:00:00 00:00:07 it'll bring all of the reporting it was 00:00:02 00:00:16 good until that data aggregator plugin 00:00:07 00:00:19 dammit dammit dammit dammit yes no I 00:00:16 00:00:31 know you said okay I was like he

LinkedIn Message Ads (formerly Sponsored InMail) linkedin is one of my favorite advertising platforms that we can use the b2b targeting on linkedin is so much better than any of the other networks that are out there and i personally just do a lot of b2b advertising

YouTube Ads Placement Targeting startTime durationTime text 00:00:00 00:00:03 placement targeting for your youtube ads 00:00:01 00:00:04 can be one of the most precise targeting 00:00:03 00:00:07 options in google ads 00:00:04 00:00:08 i say can be that's because if you're 00:00:07 00:00:09 not fully aware of

Google Ads Detailed Demographics demographic targeting has been around for quite some time within google ads for years we can already target age gender household income parental status depending on what country you are targeting now the new one in the mix is detailed demographics and this

Google Ads Custom Columns startTime durationTime text 00:00:00 00:00:04 ppc advertising is a very data-heavy 00:00:03 00:00:05 marketing tactik 00:00:04 00:00:07 and for evidence of that you need only 00:00:05 00:00:08 look at the different interfaces that 00:00:07 00:00:09 we're able to use and all the metrics

LinkedIn Video Ads Tutorial linkedin video ads can be a really effective way to engage the user on the linkedin platform and there are two main ways that you can add video creative to your linkedin ads we're going to cover those two ways and we're also

How to Check if Conversion Tracking Is Working startTime durationTime text 00:00:00 00:00:04 accurate conversion tracking is a huge 00:00:02 00:00:05 cornerstone to seeing success in ppc 00:00:04 00:00:07 advertising 00:00:05 00:00:09 we want to make sure that we have the 00:00:07 00:00:11 conversions populating in the

Google Gmail Ads Campaigns yes google's gmail ads are part of the display network but there are some notikeable differences on how dedicated gmail campaigns work compared to your typical display campaign so in this video yes we're going to go through the campaign setup but some

Google Call Only Ads startTime durationTime text 00:00:00 00:00:04 google ads call campaigns are a way for 00:00:02 00:00:06 pbc marketers to push phone calls 00:00:04 00:00:07 instead of website visits now most 00:00:06 00:00:09 likely you probably have 00:00:07 00:00:10 a call extension already added to

Intro to Dynamic Search Ads Campaigns if you're seeing good results from your search campaigns and you want to extend your reach on the network dynamic search ads or dsa are a great way to do that they were designed with expansion in mind instead of uploading

YouTube TrueView for Action startTime durationTime text 00:00:00 00:00:04 in my opinion the main benefit of 00:00:01 00:00:05 youtube ads is to really drive awareness 00:00:04 00:00:06 to users who may not be familiar with 00:00:05 00:00:08 your brand 00:00:06 00:00:10 but with trueview for action we

Microsoft Ads Event Tracking are you sure you have all your conversions set up properly within your microsoft ads account well let's find out because i can't tell you how many times i've gone into a microsoft ads account looked at the conversion tracking and realized that

Facebook Retargeting Options startTime durationTime text 00:00:00 00:00:03 the facebook ads platform has one of the 00:00:02 00:00:06 most robust 00:00:03 00:00:08 retargeting audience builders of any of 00:00:06 00:00:09 the self-serve platforms out there 00:00:08 00:00:11 to be quite honest i don't think people 00:00:09 00:00:13

Google Responsive Search Ads responsive search ads are the newest ad unit available for search advertisers and if recent actions are any indicator they're going to be prioritized over the standard text ads recently google has kind of hid the ability to create standard text ads and

Facebook Creative Hub startTime durationTime text 00:00:00 00:00:03 we already have a video on our channel 00:00:02 00:00:05 of how you can customize the creative 00:00:03 00:00:07 for your facebook and instagram ads 00:00:05 00:00:08 by placement without ever having to 00:00:07 00:00:10 create new ads 00:00:08

Google Ad Preview Tool if you ever wonder why certain text ads or maybe some site link extensions aren't showing up in the search results you will want to look at the google ad preview tool now the best part about this tool is that when you

LinkedIn Ads Campaign Objectives startTime durationTime text 00:00:00 00:00:03 if you follow this channel with any 00:00:01 00:00:04 regularity you know that we love 00:00:03 00:00:05 linkedin ads 00:00:04 00:00:06 there are a number of different 00:00:05 00:00:08 targeting options and campaign 00:00:06 00:00:09 objectives designed to

Facebook Instant Experience Ads facebook instant experiences previously known as canvas ads are kind of an intermediate step between your facebook or instagram ad unit on a mobile device and your landing page when somebody clicks on your ad this is a completely immersive experience where it

YouTube Remarketing Lists startTime durationTime text 00:00:00 00:00:03 with youtube remarketing lists you can 00:00:02 00:00:05 create audiences off of users who 00:00:03 00:00:07 interacted with your videos or channels 00:00:05 00:00:09 in a variety of ways 00:00:07 00:00:12 now the best part about this is that

Google Ads Location Targeting location targeting is one of the main elements when setting up your campaign there's a variety of ways that we can target users as well as exclude certain users depending on where they are we can go as high as the country level

Intro to Facebook Business Manager startTime durationTime text 00:00:00 00:00:04 over the years there have been a lot of 00:00:01 00:00:05 ways to give and get access to facebook 00:00:04 00:00:06 ads accounts 00:00:05 00:00:08 the way that we do that currently is 00:00:06 00:00:11 through facebook

Microsoft Digital Marketing Center the digital marketing center from microsoft is a brand new tool that is currently in beta this free tool will help advertisers manage not only microsoft ads but also google facebook instagram and twitter ads all within one channel with the help of

Google Ads Dynamic Keyword Insertion (DKI) startTime durationTime text 00:00:00 00:00:03 one of the ways we try and make our 00:00:01 00:00:05 search ads as relevant to the user's 00:00:03 00:00:06 query as possible is to include keywords 00:00:05 00:00:08 in it 00:00:06 00:00:10 sometimes that's easy

Intro to Unbounce for PPC on this channel we tok a lot about how to use the advertising platforms to get the most out of your ad dollars tok about a lot of different strategies and nuances to make sure that you're really getting the most out

Facebook Reach and Frequency Campaigns startTime durationTime text 00:00:00 00:00:04 odds are you are using the auction 00:00:02 00:00:05 method for buying ads on facebook 00:00:04 00:00:07 but there's another method that could be 00:00:05 00:00:09 better for your campaign goals 00:00:07 00:00:11 and that is called

Granting LinkedIn Ads Account Access granting access to linkedin ads accounts isn't difficult but to make sure that your new team member or agency is able to both create and launch campaigns as well as write the sponsored content posts that go in it they need to

Google Ad Scheduling startTime durationTime text 00:00:00 00:00:03 whether it's because of your business 00:00:02 00:00:04 target audience something to do with 00:00:03 00:00:06 your competitors 00:00:04 00:00:07 or some other factor it doesn't make 00:00:06 00:00:10 sense to have your ads 00:00:07 00:00:12 always on 24

Link Search Console to Google Ads to Access the Paid and Organic Report hopefully you are viewing your paid and organic channels as complementary channels and not competing channels because when we link google search console with your google ads account we get access to the paid

Google Ads Bidding Strategies startTime durationTime text 00:00:00 00:00:04 every campaign in google ads needs to 00:00:02 00:00:06 have a bidding strategy attached to it 00:00:04 00:00:08 some allow you to have all the control 00:00:06 00:00:09 others put all the control in google's 00:00:08 00:00:10 hands

Facebook Ad Performance Breakdowns when you're setting up your facebook campaigns odds are you spend a lot of time making sure you chose the right settings target audiences and ad creative to hit your campaign goals once those campaigns have been running for a while it's your

How to Test LinkedIn Lead Gen Forms startTime durationTime text 00:00:00 00:00:03 before you launch a paid advertising 00:00:01 00:00:04 campaign most likely you want to make 00:00:03 00:00:05 sure that conversion tracking is set up 00:00:04 00:00:07 properly 00:00:05 00:00:08 to really evaluate all the efforts

Paid Media Pros Bloopers - October 2020 remember when i had it and i just don't know how to do this anymore no i don't remember when you ever had it it's probably fair responsive search ads are the newest ad unit type that we can use

Spotify Ads Targeting Options startTime durationTime text 00:00:00 00:00:03 the spotify platform has over 320 00:00:03 00:00:05 million 00:00:03 00:00:06 monthly active users and over half of 00:00:05 00:00:09 them are on the free 00:00:06 00:00:11 ad supported platform meaning they have 00:00:09 00:00:13 to listen to

Quora Ads Targeting Options in 2021 yes we already have a video about quora ads targeting options but that video is outdated so to kick off 2021 i want to refresh the video so we actually see all the targeting options we have in one of my

Google Ads Custom Combination Lists startTime durationTime text 00:00:00 00:00:03 when you are creating remarketing lists 00:00:01 00:00:04 in google ads you are most likely 00:00:03 00:00:06 familiar with the main remarketing 00:00:04 00:00:09 categories that we can create 00:00:06 00:00:09 there's website visitors app users video

Facebook Ads Targeting Options i think we all know that facebook has some of the broadest targeting options available on the web whether it's just based on behavior on the facebook and instagram platforms or as they're browsing around the web there are lots of ways to

Facebook Ads Catalog Product Sets startTime durationTime text 00:00:00 00:00:04 facebook catalog campaigns allow you to 00:00:02 00:00:06 customize your audiences and add 00:00:04 00:00:08 creative based on the products that 00:00:06 00:00:09 people have engaged with on your website 00:00:08 00:00:12 but you might not want

Microsoft Audience Network Planner you may already know who your targeting audience is if you've been running microsoft audience ads but if you're looking to expand your reach or just want to get a better understanding of who your target audience is the microsoft audience network planner

Google Ads Universal App Campaigns startTime durationTime text 00:00:00 00:00:04 there are two main ways you can promote 00:00:02 00:00:06 your app in google ads first is creating 00:00:04 00:00:08 an app ad extension and you can apply it 00:00:06 00:00:10 to your ads in the search

Google Ads Automated Rules there are lots of optimizations we can make to our campaigns and google ads to make them perform better and because of that manual reviews and optimizations can take quite a lot of time there's a lot of adjustments we can make so

Customizing Facebook Dynamic Product Ads startTime durationTime text 00:00:00 00:00:05 facebook dynamic product ads or dpa 00:00:02 00:00:06 allow us to leverage the text and images 00:00:05 00:00:09 from our product catalogs 00:00:06 00:00:10 to create ad units on facebook ads 00:00:09 00:00:11 rather than how we

Google Ads Seasonality Adjustments seasonality bid adjustments are a newer feature in google ads they allow advertisers to inform smart bidding settings of possible changes in conversion rates for example let's say there's a partikular holiday sale coming up and you know historically that that holiday sale

Pinterest Ad Formats and Specs startTime durationTime text 00:00:00 00:00:03 we already have a video on the paid 00:00:01 00:00:04 media pros channel covering all the 00:00:03 00:00:05 targeting options you have with 00:00:04 00:00:07 pinterest ads and you can check out that 00:00:05 00:00:08 video right

Facebook Ads Bidding Strategies the facebook ads platform has lots of tools to help us reach our campaign goals one of those is bidding strategies odds are you're probably using the default lowest cost bid strategy where facebook tries to get you as many results as it

LinkedIn Ad Formats startTime durationTime text 00:00:00 00:00:03 linkedin is best known for its b2b 00:00:02 00:00:05 targeting options and if you've been on 00:00:03 00:00:07 the platform you've probably seen a lot 00:00:05 00:00:09 of different ads in that same realm 00:00:07 00:00:11 the only problem

YouTube Ads Targeting Options in this video i'm going to cover all the youtube targeting options we have available for our video campaigns in google ads and over the past year there have been many updates to how we can target our videos in the channel so

Microsoft Ads Action Extensions startTime durationTime text 00:00:00 00:00:03 we already have a video toking about 00:00:01 00:00:04 three differences between google ads and 00:00:03 00:00:06 microsoft ads 00:00:04 00:00:08 one thing we did not tok about in that 00:00:06 00:00:11 video was ad extensions 00:00:08 00:00:13

Intro to Lead Gen Ads lead generation forms have become very popular over the last couple of years they allow you to generate leads from users directly on the platform that they're on whether it's google linkedin what have you today i want to give a high

Creating GA4 Audiences and How to Import Them into Google Ads startTime durationTime text 00:00:00 00:00:03 one task that i have always done with my 00:00:01 00:00:06 google analytiks accounts was set up 00:00:03 00:00:07 audiences yes we can keep an eye on 00:00:06 00:00:09 these certain

Facebook Special Ad Audiences if you are in the credit employment or housing industries you cannot create a typical look-alike audience like most other accounts can do instead of a look-alike audience you're gonna need to create a special ad audience now special ad audiences still uses

Google Ads Quality Score startTime durationTime text 00:00:00 00:00:04 if you've been in ppc for very long odds 00:00:02 00:00:06 are you've heard of google ads quality 00:00:04 00:00:07 score there are some people who think it 00:00:06 00:00:09 is the most important thing in the 00:00:07

Social Media Advertising 101 it's no secret that social media advertising can be a great way to get in front of a new wider audience and introduce them to your brand and potentially generate new customers but with all the different platforms that are out there it

Google RLSA Campaigns startTime durationTime text 00:00:00 00:00:04 remarketing list for search ads or rlsa 00:00:03 00:00:06 is a feature within google ads for 00:00:04 00:00:07 customizing your search network 00:00:06 00:00:09 campaigns 00:00:07 00:00:10 it makes sense searches in the name we 00:00:09 00:00:12 can use

Import Google Campaigns into Microsoft Ads one of the cool features about microsoft ads is that it gives you the ability to import your google ads campaigns into the channel maybe you've never used microsoft ads before and you need to upload your entire account well you

Twitter Ads Lookalike Audiences startTime durationTime text 00:00:00 00:00:04 nearly every advertising platform we 00:00:02 00:00:06 tok about on this channel has some form 00:00:04 00:00:08 of machine learning targeting option 00:00:06 00:00:09 whether it's called look-alikes or 00:00:08 00:00:11 similar audiences 00:00:09 00:00:12 that allow advertisers

TikTok Ads Targeting Options tiktok ads is one of the newer advertising platforms to us and by new i mean that as recently as a year ago most people couldn't get into the platform i know i couldn't so odds are if you're watching this video or

Google Ads Shared Budgets startTime durationTime text 00:00:00 00:00:04 google ads shared budgets can help 00:00:02 00:00:06 advertisers manage their average daily 00:00:04 00:00:06 budget for a group of campaigns at a 00:00:06 00:00:08 single time 00:00:06 00:00:10 this can be easier than having to worry 00:00:08

How to Install Pinterest Tag with Google Tag Manager we already have videos on our channel covering the targeting options you get for pinterest as well as all the ad formats and specs but before you even get that far in the campaign setup the first thing

Snapchat Audience Insights startTime durationTime text 00:00:00 00:00:04 if you've seen a number of the videos on 00:00:02 00:00:05 this channel the blogs i've written the 00:00:04 00:00:06 presentations i've given 00:00:05 00:00:09 you know that i have an affinity for 00:00:06 00:00:10 audience targeting i love

How to Import GA4 Conversions into Google Ads i recently had a video on how you can create audiences within ga4 and import them into google ads on the comments page we had a user ask if we could make a similar video but for conversions in

YouTube Video Action Campaigns startTime durationTime text 00:00:00 00:00:03 we already have a video on the paid 00:00:01 00:00:05 media pros channel going over true view 00:00:03 00:00:07 for action campaigns but did you know 00:00:05 00:00:10 that there's a subset of trueview for 00:00:07 00:00:12 action

Google Ads Retargeting Options in 2021 nearly every advertising platform we tok about on this channel has some sort of remarketing campaign capabilities that allow you to re-engage with users who are already familiar with your brand whether they've come to your website you have their contact

Google Ads Reporting Tool startTime durationTime text 00:00:00 00:00:03 if you've been advertising with google 00:00:01 00:00:05 ads for any amount of time 00:00:03 00:00:06 you're probably fully aware that there 00:00:05 00:00:08 is tons 00:00:06 00:00:09 of performance data in the platform you 00:00:08 00:00:13 can

Microsoft Ads Dynamic Search Ads Campaigns microsoft dynamic search ads or dsa is a specific search campaign type that doesn't use keywords what they do is that they'll take user search queries and relate it to specific pages on your website this campaign type can be really

Facebook Call Ads startTime durationTime text 00:00:00 00:00:03 when we hear someone tok about facebook 00:00:02 00:00:05 legion campaigns 00:00:03 00:00:07 it's easy to automatikally think of the 00:00:05 00:00:09 form that could be attached to one of 00:00:07 00:00:11 the ads within those campaigns 00:00:09 00:00:13

Google Ads Auto-Applied Recommendations the advertising channels are constantly making changes to try to make our lives as advertisers easier sometimes they give us new targeting options other times it's different functionality and the one we want to tok about today is an expansion of an existing

Broad Match Modifier Is Going Away startTime durationTime text 00:00:00 00:00:05 in the first half of 2020 google and 00:00:03 00:00:07 microsoft ads both announced that there 00:00:05 00:00:10 are going to be changes to 00:00:07 00:00:10 the match types for search campaigns on 00:00:10 00:00:12 both

Twitter Follower Campaigns if your brand is pretty active on twitter but you're not getting a lot of engagement or you just want to amplify your message this is when you may want to consider a followers campaign now the definition is pretty self-explanatory because the main

Facebook Custom Metrics startTime durationTime text 00:00:00 00:00:04 the facebook ad platform gives us lots 00:00:02 00:00:06 of different ways to reach out to our 00:00:04 00:00:08 target audience we can get them to 00:00:06 00:00:09 engage with our profile or our posts on 00:00:08 00:00:11 the

Google Ads Portfolio Bid Strategy google ads has a handful of automated bid strategies that allow you to utilize google's algorithm to optimize your bids for certain campaign goals we have a video that we just recently published that goes over those bidding strategies you can check

YouTube Studio Reports to Help Optimize Your Video Campaigns startTime durationTime text 00:00:00 00:00:04 if you're already running campaigns in 00:00:02 00:00:05 google ads you might already know that 00:00:04 00:00:07 there are dedicated columns 00:00:05 00:00:09 for video campaigns to use to analyze 00:00:07 00:00:10 the

Quora Ad Formats and Specs quora may not have the most ad formats for a paid media channel but they do have some very specific guidelines and restrictions on what you can and cannot do within the ad itself so in this video we will cover the

Competitor Bidding. Should You Bid on Your Competitors' Keywords? startTime durationTime text 00:00:00 00:00:04 a conversation i have with nearly every 00:00:02 00:00:06 business that i work with 00:00:04 00:00:08 is around competitor bidding should we 00:00:06 00:00:09 do it should we not do it 00:00:08 00:00:12

Snapchat Retargeting Options snapchat ads has lots of really great targeting options you can use to reach your audience we already created a video that goes over all of those options and you can check that out right here but in that video i only touched briefly

Google Ads Auction Insights Report startTime durationTime text 00:00:00 00:00:04 in the pbc world we're always looking 00:00:02 00:00:05 for ways to get more information about 00:00:04 00:00:06 our competitors 00:00:05 00:00:08 and while you can pay for some pretty 00:00:06 00:00:10 expensive tools that are valuable

TikTok Lead Generation Ads tiktok is the most recent ad platform to roll out lead generation campaigns facebook i believe was the first one to have them quite a number of years ago linkedin has had them for a while even google has some variants that can

Keyword Research Tools and Ideas startTime durationTime text 00:00:00 00:00:03 with keyword match types changing or 00:00:02 00:00:05 going away 00:00:03 00:00:07 and the lean towards automation it could 00:00:05 00:00:08 be easy to feel like keywords 00:00:07 00:00:10 aren't important anymore but that's 00:00:08 00:00:12 totally

YouTube Outstream Ads it's pretty easy for me to say that one of the main reasons i love youtube is the affordable brand awareness this channel can give and google ads actually offers several campaign types dedicated to brand awareness one of them is going to be

UTM Parameter Tracking Fundamentals and Best Practices startTime durationTime text 00:00:00 00:00:05 utm parameters are an integral part of 00:00:03 00:00:06 tracking your performance for your paid 00:00:05 00:00:08 media campaigns across multiple 00:00:06 00:00:10 different channels 00:00:08 00:00:11 tactiks audiences all sorts of different 00:00:10 00:00:14

Facebook Brand Safety Controls there are lots of different placements where you can show your ads on the facebook network you can see them on the regular facebook and instagram owned properties but just like google facebook also has its own audience network comprised of different sites

Reddit Carousel Ads startTime durationTime text 00:00:00 00:00:04 reddit ads does not announce new 00:00:02 00:00:06 features very often so when they do 00:00:04 00:00:07 we like to tok about it on the channel 00:00:06 00:00:08 within the past week of recording on 00:00:07 00:00:11 this video

LinkedIn Event Ads a couple of months ago linkedin announced event ads it's pretty similar to facebook event ads which we have a video for already and you can watch that one right here but it's pretty self-explanatory if you have an event created on linkedin and

Facebook Inspect Tool startTime durationTime text 00:00:00 00:00:04 it's not very often that i'm shown 00:00:01 00:00:05 something in one of the ad interfaces 00:00:04 00:00:07 that i've never seen before 00:00:05 00:00:09 even for this channel i've gotten in the 00:00:07 00:00:11 habit of just clicking

Microsoft Ads LinkedIn Targeting a few years ago microsoft bought linkedin and a lot of us advertisers got really excited about all the targeting capabilities that we could use across those two channels it took a little bit longer than i would have liked and we maybe

Google Ads Promotion Extensions startTime durationTime text 00:00:00 00:00:04 if your google ads account is 00:00:02 00:00:06 consistently running sales or discounts 00:00:04 00:00:08 you really should be using google ads 00:00:06 00:00:08 promotion extensions for your search 00:00:08 00:00:10 campaigns 00:00:08 00:00:12 another tactik these accounts

Facebook Event Setup Tool the facebook ads event setup tool is the easiest way to start implementing standard events on your site after your pixel has been implemented i say this is the easiest way because you don't need to learn how to code you can do

TikTok Retargeting Options startTime durationTime text 00:00:00 00:00:04 tik-tok ads might be one of the newer 00:00:02 00:00:06 ad platforms to us but they're firing on 00:00:04 00:00:08 all cylinders when it comes to the 00:00:06 00:00:08 different capabilities that the platform 00:00:08 00:00:10 has 00:00:08 00:00:12

Facebook Ad Scheduling depending on what you're trying to sell online it might make sense for you to have your ads run only during certain days of the week or during certain hours of the day that's where ad scheduling comes in nearly all the platforms we

Do YouTube Ads Really Work? - Monitoring YouTube Performance in Google Ads startTime durationTime text 00:00:00 00:00:04 being in paid media pretty much for a 00:00:02 00:00:06 decade i'm used to clients asking 00:00:04 00:00:07 immediately after campaign launches well 00:00:06 00:00:10 how many conversions are we

Target CPA and Target ROAS Changes Coming to Google Ads one thing that's constant in the ppc industry is that things are always changing even when they're not really changing things are still changing this video is an example of one of those times google recently announced

Facebook Brand Lift Study startTime durationTime text 00:00:00 00:00:04 online advertising can have a lot of 00:00:02 00:00:08 different success metrics whether it's 00:00:04 00:00:10 sales leads page engagement just social 00:00:08 00:00:12 engagement followers what have you 00:00:10 00:00:14 but one of the things that always

Google Ads Display Network Placement Targeting we already have a video covering the targeting options for google display ads but in this video i'm going to go deeper into one of those options and that is placement targeting from my experience using manual placements has had the

Twitter Ad Specs and Formats startTime durationTime text 00:00:00 00:00:04 twitter ads offers a variety of ad 00:00:03 00:00:05 formats and pretty much every single one 00:00:04 00:00:08 of these are going to be better than 00:00:05 00:00:10 using a promoted tweet but before you 00:00:08 00:00:12

Google Ads Attribution Models when you go to make a purchase online you might conduct a number of different searches you might start off with a pretty high level product focused search then you might start to narrow down on specific features or benefits and then once

LinkedIn ABM Targeting startTime durationTime text 00:00:00 00:00:04 account based marketing is not a new 00:00:02 00:00:06 strategy by any means but i feel like 00:00:04 00:00:08 it's not quite as commonly used in b2b 00:00:06 00:00:09 advertising 00:00:08 00:00:12 typically you would start off with 00:00:09

Introduction to Verizon Media Ads verizon media is a native ad platform that brands use to drive traffic build awareness promote products or maybe even promote an app i'm not going to be able to cover everything that you can do with verizon media but in this

Apple Search Ads Search Tab Ads startTime durationTime text 00:00:00 00:00:05 in may of 2021 apple search ads gave us 00:00:03 00:00:07 a new campaign format these are called 00:00:05 00:00:10 search tab campaigns and to use apple's 00:00:07 00:00:12 words it's a way for your app

Google Expanded Text Ads Are Going Away on august 31st of 2021 google announced that expanded text ads would no longer be able to be created for search campaigns starting june 30th of 2022 so what that means is that moving forward past that date responsive search

Google Ads Attribution Tool startTime durationTime text 00:00:00 00:00:04 a few weeks ago we released a video 00:00:02 00:00:06 toking about the different attribution 00:00:04 00:00:09 models within google ads we toked about 00:00:06 00:00:11 the differences between first click last 00:00:09 00:00:14 click data driven and

Google Ads Responsive Search Ads Ad Customizers in last week's paid media pros video michelle went through the google announcement that they are getting rid of expanded text ads in mid-2022 now this means that advertisers will no longer be able to create new expanded text ads

LinkedIn Text Ads - Get More for Less startTime durationTime text 00:00:00 00:00:03 most likely if you're running ads on 00:00:02 00:00:06 linkedin you are using the sponsored 00:00:03 00:00:07 content ad format and this ad format is 00:00:06 00:00:10 the most popular and yes extremely 00:00:07

Facebook Daily Budget Vs Lifetime Budget there are two types of ways you can control your budget with facebook ads you can use daily or lifetime budgets although either one is viable for pretty much any campaign type they both do have their own strengths and weaknesses

LinkedIn Brand Lift Study startTime durationTime text 00:00:00 00:00:04 brand lift surveys are a great way to 00:00:02 00:00:06 measure the impact of your advertising 00:00:04 00:00:08 campaigns outside of the regular 00:00:06 00:00:10 performance metrics rather than clicks 00:00:08 00:00:13 and conversions we're trying to measure

Google Ads Conversion Tracking Tag one of the most common ways to start tracking conversions in google ads is to import those actions from google analytiks while this is still pretty effective it's not our only option in this video i want to go over the google

Google Ads Data Driven Attribution Updates startTime durationTime text 00:00:00 00:00:05 over the last few weeks we've covered a 00:00:02 00:00:07 number of different news style topics 00:00:05 00:00:09 which is a little bit of a departure 00:00:07 00:00:10 from what we normally do on this channel

Facebook Ads Conversion Tracking for Holiday 2021 a few days ago when i was in the facebook ads manager i saw a notification for performance tracking during holiday season and there was a link there that took me to a post by facebook that started toking about

Google Ads Change History startTime durationTime text 00:00:00 00:00:04 at some point in your career you're 00:00:02 00:00:07 probably going to see a big change in 00:00:04 00:00:08 one of your pbc campaigns in google ads 00:00:07 00:00:11 now whether that change was for the good 00:00:08

Google Ads Custom Audience Segments we have videos on our channel covering custom intent audiences and custom affinity audiences since we've made those videos google ads combined those two into one type of audience called a custom audience and even after that combination happened they changed the

TikTok Audience Insights startTime durationTime text 00:00:00 00:00:04 it's no secret that the advertising 00:00:02 00:00:07 platforms have a lot of information 00:00:04 00:00:09 about the users on those platforms and 00:00:07 00:00:12 that they use that to help advertisers 00:00:09 00:00:14 reach certain audiences of people

Twitter Video Ads if your business is looking to promote a video with ads it makes complete sense to want to run to youtube first it is my favorite channel it's a video platform i get that but one thing we always stress to advertisers is to

YouTube Ads Competitor Targeting startTime durationTime text 00:00:00 00:00:03 in last week's video michelle toked 00:00:02 00:00:05 about how you can target your 00:00:03 00:00:08 competitors on either the google or 00:00:05 00:00:10 microsoft search networks and today i'm 00:00:08 00:00:11 going to take that one step

Google Ads ValueTrack Parameters tracking is critikally important to the success of pretty much any digital advertising campaign you need to know what's working what's not what areas of the account you need to optimize and we've put together a video on the custom parameters that you

Google Ads Performance Max Campaigns startTime durationTime text 00:00:00 00:00:05 in november of 2021 google announced 00:00:03 00:00:08 that performance max campaigns would be 00:00:05 00:00:10 coming out of beta and rolling out to 00:00:08 00:00:12 advertiser accounts all over the world 00:00:10 00:00:14 if you haven't

Google Ads Affiliate Location Extensions if you are a manufacturer of a partikular product there's a good chance you are selling that product in many other store locations not just your own website if this is the case hopefully you're using google ads affiliate location extensions these

Landing Page Best Practices startTime durationTime text 00:00:00 00:00:05 landing pages are an extremely important 00:00:03 00:00:08 part of any digital marketing campaign 00:00:05 00:00:10 whether it's paid advertising or not but 00:00:08 00:00:13 especially for paid advertising it's the 00:00:10 00:00:15 place that your customers are

Microsoft Ads Filter Link Extensions we have a few videos covering the differences between microsoft ads and google ads this is because microsoft does have certain features that google does not offer one example is the video extension which we did a video on you can watch

Google Ads Reach Planner startTime durationTime text 00:00:00 00:00:04 there's no way for me to describe google 00:00:02 00:00:07 ads reach planner without using the name 00:00:04 00:00:09 in the definition so reach planner is a 00:00:07 00:00:12 campaign planning tool for reached-based 00:00:09 00:00:14 video campaigns

LinkedIn Conversation Ads linkedin conversation ads are some of the most customizable ad formats we have across any of the major platforms rather than just serving a banner ad or what feels like an email through linkedin inmail we can create an entire chat experience through the

Canva Tutorial: Improve Your Ad Creative startTime durationTime text 00:00:00 00:00:04 as important as it is to make sure that 00:00:02 00:00:06 you have all of the campaign settings 00:00:04 00:00:08 set up properly and you're following 00:00:06 00:00:10 best practikes for your campaign it's 00:00:08 00:00:11

Facebook Engagement Campaigns with all the recent changes to online advertising and privacy laws it's more important than ever to take advantage of the on platform performance and engagement you can get from your customers because we don't lose that when somebody comes to our website on

Hubspot LinkedIn Integration Demo startTime durationTime text 00:00:00 00:00:04 lead generation forms are a great tool 00:00:03 00:00:07 to help you generate leads from your 00:00:04 00:00:09 target customers without requiring them 00:00:07 00:00:11 to visit your website or your landing 00:00:09 00:00:14 pages to submit the

Reddit Ads Fall 2021 Updates reddit ads is another paid media platform that we love to use for our clients we don't tok about it much because updates in the channel happen few and far between well that changed within the past few months reddit has announced

Microsoft Multimedia Ads startTime durationTime text 00:00:00 00:00:05 microsoft's multimedia ads are like an 00:00:03 00:00:07 upgraded responsive search ads this new 00:00:05 00:00:10 ad format is unique in a few different 00:00:07 00:00:12 ways with the addition of an image to 00:00:10 00:00:14 the responsive search

Spotify Ad Formats spotify is a great platform to use to reach your target audience while they're listening to their favorite music or a podcast i personally use it every day so spotify would be a great way to reach me we've already put together a video

LinkedIn Ads Targeting Options in 2022 startTime durationTime text 00:00:00 00:00:05 linkedin has the best set of b2b 00:00:03 00:00:07 targeting across all the major platforms 00:00:05 00:00:10 i think it's the first one i go to and 00:00:07 00:00:12 we've released a video toking about all

YouTube Related Video Extensions related video extensions are a way for advertisers to expand brand awareness for their youtube campaigns now while this extension is available globally there are some limitations viewers of your video ad can only see this extension if they are looking on a

TikTok Campaign Objectives startTime durationTime text 00:00:00 00:00:04 unless this is your first digital 00:00:02 00:00:06 advertising campaign you're probably 00:00:04 00:00:08 familiar with campaign objectives 00:00:06 00:00:11 because most of the platforms have them 00:00:08 00:00:14 basically when you create a new campaign 00:00:11 00:00:16 you

Spotify Ads Podcast Targeting a few weeks ago we released a new video toking about the ad formats on spotify if you're interested in that you can check out this video right here as i was going through that demo i notiked some new targeting options that

LinkedIn Dynamic Ads startTime durationTime text 00:00:01 00:00:05 linkedin dynamic ads can help 00:00:02 00:00:08 advertisers personalize the experience 00:00:05 00:00:09 for users on the linkedin platform in 00:00:08 00:00:12 this video we will cover the three 00:00:09 00:00:14 dynamic ad formats that are available 00:00:12 00:00:16

LinkedIn Ads Saved Audiences linkedin ads has the most robust b2b targeting of any of the ad platforms out there we all know this and you can utilize all of those different targeting options in all different combinations to reach just about anybody within a given organization

Twitter Targeting Options in 2022 startTime durationTime text 00:00:00 00:00:04 twitter ads has many of the same 00:00:02 00:00:06 targeting options as a lot of the other 00:00:04 00:00:08 online marketing platforms there's 00:00:06 00:00:11 demographics and interest targeting but 00:00:08 00:00:13 twitter also has some unique

Roku Advertising Introduction as people continue to cut the cord and switch their tv viewing to streaming devices it gives us advertisers another avenue to consider testing for brand awareness campaigns that is why we're going to tok about roku advertising in this video we recently just

Auto-Tagging in Google Ads and Microsoft Ads startTime durationTime text 00:00:00 00:00:04 it's pretty difficult to prove the value 00:00:02 00:00:06 of your pbc campaigns if you're not 00:00:04 00:00:08 tracking your performance and one of the 00:00:06 00:00:10 easiest ways to track that performance 00:00:08 00:00:12

Target Your Competitors' Audience on Facebook, LinkedIn, and Twitter Ads competition is a staple of any online marketing strategy regardless of what channel you're using but each channel is impacted differently and there are different strategies you can use to leverage those insights we already have videos

7 Landing Page Ideas To Test startTime durationTime text 00:00:00 00:00:05 a little while ago we released a video 00:00:02 00:00:07 around the seven foundational landing 00:00:05 00:00:09 page best practikes if you're interested 00:00:07 00:00:10 in those you can check out this video 00:00:09 00:00:12 right

Google Ads Location Insertion one of my favorite features to test in a search ad is going to be an ad customizer i say this because it allows me to create one ad but then i could change the experience depending on whoever is viewing that ad

How to Connect Facebook Ads to HubSpot startTime durationTime text 00:00:00 00:00:04 crms have always played an important 00:00:02 00:00:06 part in the paid media world whether 00:00:04 00:00:08 it's assessing the quality of leads 00:00:06 00:00:10 maybe looking at lifetime metrics or now 00:00:08 00:00:12 probably

Google Data Studio: Creating Your First PPC Report google data studio can be a great tool to get the performance of your marketing campaigns out of the platforms themselves and into a more customizable report builder sometimes you just need a view of the performance data that

Snapchat Campaign Objectives startTime durationTime text 00:00:00 00:00:04 whether you're trying to get more users 00:00:02 00:00:06 to visit your website watch a video all 00:00:04 00:00:08 the way through or make a purchase on 00:00:06 00:00:10 your website there's probably a campaign 00:00:08 00:00:12 objective on

Google Ads Frequency Capping frequency capping is a setting within google ads that will limit the amount of times your display or video ads will appear to a specific user now frequency capping works a little bit differently between display and video campaigns so in this video

Google Ads Search Trends Insights startTime durationTime text 00:00:01 00:00:05 google ads search trends insights is an 00:00:03 00:00:07 area within your account how you can 00:00:05 00:00:09 review how interest between certain 00:00:07 00:00:12 search term categories has changed over 00:00:09 00:00:14 time it could be

Google Ads Enhanced Conversions over the last few years performance tracking has gotten more difficult with all the changes to the privacy rules and regulations on the web to be quite honest we advertisers got away with quite a lot that we probably shouldn't have so it's

NEW Google Ads Experiments Setup startTime durationTime text 00:00:00 00:00:04 google ads campaign experiments have 00:00:02 00:00:06 been around for a decade if not longer 00:00:04 00:00:09 and have been a really valuable tool for 00:00:06 00:00:10 me over the course of my career 00:00:09 00:00:12 if

Outbrain Ads Targeting Options we've covered a few different native ad platforms on the pay media pros channel and you can check out the playlist over there but today we're going to cover a new option based upon a few requests we've gotten from viewers and that

TikTok Ads Pixel and Conversion Tracking startTime durationTime text 00:00:00 00:00:04 conversion tracking is an important part 00:00:02 00:00:07 out of any paid media campaign and that 00:00:04 00:00:09 functionality is available in the tik 00:00:07 00:00:11 tok ads manager and we're going to 00:00:09 00:00:13 cover

Google Ads In Platform Dashboards google ads has tons of different data points you can use to evaluate the performance of and optimize on your google ads campaigns you can use the data right in the campaigns manager or you could create a google data studio dashboard

How to Leverage Your Competitors in Campaigns: Display Edition startTime durationTime text 00:00:00 00:00:05 you asked so we're delivering we already 00:00:03 00:00:07 have a number of videos on the paid 00:00:05 00:00:09 media pros channel about utilizing 00:00:07 00:00:12 competitors and their insights for 00:00:09 00:00:15

NEW YouTube TrueView for Shopping Process google recently announced that starting on may 2nd of 2022 dedicated trueview for shopping campaigns will no longer run this is because they are making all video campaigns shoppable and we're going to walk through the new setup now i'm also

LinkedIn Job Application and Recruitment Ads startTime durationTime text 00:00:00 00:00:05 the linkedin ads job applicants campaign 00:00:03 00:00:06 objective can be an easy way for 00:00:05 00:00:08 companies to promote open job 00:00:06 00:00:10 opportunities as we're walking through 00:00:08 00:00:12 the campaign setup of this

LinkedIn Ads Enhanced Conversion Tracking not too long ago we released a video toking about enhanced conversion tracking for google ads if you're interested in that you can check out this video right here but today we're going to tok about something very similar but for linkedin

TikTok Ads Automated Rules startTime durationTime text 00:00:00 00:00:04 one of the great things about paid 00:00:02 00:00:07 digital marketing is all of the control 00:00:04 00:00:09 you have over your campaigns you get to 00:00:07 00:00:11 determine the ad creative the targeting 00:00:09 00:00:13 what your

Reddit Ads Product Updates - Q1 2022 over the past few months reddit ads has announced a couple new product updates and features these new announcements will make campaign management more effective but most importantly a few of them will make campaign management a lot more efficient

Google Ads Asset Library startTime durationTime text 00:00:00 00:00:04 anytime google introduces a tool that 00:00:02 00:00:06 makes campaign creation a lot more 00:00:04 00:00:08 efficient i'm on board and that's what 00:00:06 00:00:10 we're going to tok about today there is 00:00:08 00:00:13 a fairly newer

Sync Facebook to Klaviyo linking your crm system to any advertising platform has a number of different benefits now while there are a ton of different crms out there and we can't go through all of them one that we've heard gain a lot of popularity recently

Hulu Advertising Targeting Options startTime durationTime text 00:00:00 00:00:04 streaming platforms are finally wising 00:00:02 00:00:06 up and realizing that there's money to 00:00:04 00:00:09 be made off of everyday advertisers not 00:00:06 00:00:11 just the big name brands that previously 00:00:09 00:00:12 could afford to be

Google Ads Account Settings this video is going to cover the google ads account settings we've had a few people ask us hey joe where can we find this component within google ads and our answer is the account settings but then that person doesn't know where

Microsoft Clarity Introduction startTime durationTime text 00:00:00 00:00:05 one of my favorite phrases as a pay 00:00:02 00:00:06 media marketer is free tool and we have 00:00:05 00:00:09 a great one for you today it is 00:00:06 00:00:11 microsoft clarity this is a free heat 00:00:09 00:00:13

Snapchat Targeting Options in 2022 a couple of years ago we released a video toking about all the targeting options available on snapchat if you watched that video you know that some of those options were really cool because they were unique to snapchat and you couldn't

LinkedIn Ads Engagement Retargeting startTime durationTime text 00:00:00 00:00:04 it's getting more difficult to create 00:00:02 00:00:06 website retargeting audiences than it 00:00:04 00:00:08 has been in the past there have been a 00:00:06 00:00:10 lot of changes to different privacy 00:00:08 00:00:12 rules making it difficult

Google Ads Video Reach Campaigns if you're looking for a cost-effective way to build brand awareness or maybe promote a product that nobody has heard about yet you may want to look into video reach campaigns this is a campaign type that really tries to focus on

Google Ads Customer Match Audiences startTime durationTime text 00:00:00 00:00:05 customer match audiences is a specific 00:00:03 00:00:07 feature within google ads that lets you 00:00:05 00:00:10 upload offline information you can then 00:00:07 00:00:12 use these custom audiences to create 00:00:10 00:00:16 very specific and tailored

Hulu Ads Overview and Campaign Creation a few weeks ago we released a video covering all of the targeting options for the hulu self-service ad platform in that video i mentioned it's important to know the targeting options first because if you can't reach your target audience

Twitter Ads Retargeting Options startTime durationTime text 00:00:00 00:00:04 earlier this year we released a video 00:00:02 00:00:07 covering all of the targeting options 00:00:04 00:00:08 for twitter as of 2022 if you're 00:00:07 00:00:10 interested in that you can check out 00:00:08 00:00:12 this video right

Google Ads 3 Strike Policy back in july of 2021 google ads introduced a strike system for accounts that repeatedly violated specific ad policies now i'm recording this in may of 2022 and google just sent out another email just a week or so ago saying that

Outbrain Pixel Setup and Conversion Tracking startTime durationTime text 00:00:00 00:00:04 a few months ago i released a video that 00:00:02 00:00:05 toked about the targeting options for 00:00:04 00:00:07 outbrain and you can check that one 00:00:05 00:00:09 right here so if you found out that

Connect Google Ads to HubSpot hubspot is a great tool for anybody running paid media campaigns because it allows you to track where your leads and contacts are coming from and how they move through the buyer funnel to become customers there are also some direct integrations

Google Ads Keyword Match Types startTime durationTime text 00:00:00 00:00:05 keywords are the foundation of every 00:00:02 00:00:07 google ad search campaigns and match 00:00:05 00:00:08 types tell google how you want your 00:00:07 00:00:10 keywords to function 00:00:08 00:00:12 now over the past few years we've

Google Ads Performance Planner google ads performance planner is a free tool that will look at your daily spend and then assess if specific campaign changes will affect key metrics like conversions cpa clicks and more you can then compare a few different types of forecasts to

LinkedIn Contact Targeting startTime durationTime text 00:00:01 00:00:05 linkedin contact targeting is a way for 00:00:02 00:00:07 advertisers to upload lists of prospects 00:00:05 00:00:09 or potential customers into the matched 00:00:07 00:00:10 audiences section of linkedin campaign 00:00:09 00:00:12 manager 00:00:10 00:00:14 in this video we

How to Improve Your Google Ads Impression Share a little while ago we had a comment on one of our videos asking about search impression share and how to improve it and although i don't think we've toked about it at all on this channel impression share

Snapchat Lead Generation Ads startTime durationTime text 00:00:00 00:00:06 here at paid media pros we love a good 00:00:03 00:00:08 lead generation campaign so much so that 00:00:06 00:00:09 we've created a lot of videos for a 00:00:08 00:00:12 number of different lead generation 00:00:09 00:00:13 campaign

Google Text Ads Editorial Policy this video is going to cover the google ads editorial policy for your text ads this policy is put in place to make sure that it focuses on providing a good user experience google wants your ads to have a clean look

Facebook Ads Location Targeting startTime durationTime text 00:00:00 00:00:04 facebook ads has location targeting 00:00:02 00:00:06 options that you're pretty familiar with 00:00:04 00:00:09 you can target users by country state 00:00:06 00:00:11 province zip codes and others but 00:00:09 00:00:12 facebook ads also has location targeting

Facebook Non-Skippable Ads using video ads to introduce your brand to your target audience can be a great way to control the narrative a bit more than you can with a single image app with a video you can tell a story and while there are some

Cross Channel Remarketing Strategies startTime durationTime text 00:00:00 00:00:04 cross channel remarketing has been a 00:00:02 00:00:06 passion of mine for a number of years 00:00:04 00:00:08 now i've spoken on it in a number of 00:00:06 00:00:09 different conferences i've written about 00:00:08 00:00:10 it 00:00:09

Google Ads Ad Customizers in an RSA World well the day is finally here we can no longer create or edit expanded text ads and not just looking at the entire text at itself but also certain components of our text ads are also impacted now that

Snapchat Ads Pixel Setup startTime durationTime text 00:00:00 00:00:04 we recently had one of our viewers 00:00:02 00:00:06 comment on another snapchat video that 00:00:04 00:00:08 they want to see how you can set up the 00:00:06 00:00:10 snapchat pixel well that's what we're 00:00:08 00:00:12 going

Facebook Ads A/B Testing many of you are probably familiar with the google ads campaign experiments and all that they can do either because you've used them or because you've seen our video on them if neither of those apply to you and you're interested in learning

Google Ads Broad Match Strategies startTime durationTime text 00:00:00 00:00:04 a few weeks ago we released a video 00:00:02 00:00:06 toking about all of the different 00:00:04 00:00:08 keyword match types for google search 00:00:06 00:00:09 campaigns if you didn't see that video 00:00:08 00:00:11 and you

Facebook Page Like Ads facebook page like ads are a little bit different than the other campaigns you may already be running on facebook i say this because you don't set them up in business manager you set it up in your facebook page so this video

Google Ads Similar Audiences startTime durationTime text 00:00:00 00:00:05 google ads similar segments is a way for 00:00:03 00:00:07 advertisers to try to find new customers 00:00:05 00:00:09 and expand reach think of it as like a 00:00:07 00:00:11 lookalike audience on facebook or 00:00:09 00:00:13 linkedin

Google Responsive Search Ads Strategies and Templates as of this month july of 2022 responsive search ads are now the only ad format that we can use for google ads search campaigns expanded text ads were retired on june 30th of this year we can now only

Google Analytics 4 Transition and Google Ads Linking startTime durationTime text 00:00:00 00:00:04 if you have a google analytiks account 00:00:02 00:00:06 odds are you've been getting lots of 00:00:04 00:00:08 emails warning you about the summer of 00:00:06 00:00:11 2023 and what's going to happen to

Google Ads Video Builder Tool over the years google ads has offered a few different types of video creation tools there was the video director app many years ago then there was a video builder tool which we have a video about right here but it's pretty

Instagram Ads Boosted Reels startTime durationTime text 00:00:00 00:00:05 just last month instagram announced that 00:00:02 00:00:07 creators can now take the reels that 00:00:05 00:00:10 they make and boost them as ads we can 00:00:07 00:00:12 do this within the instagram app this 00:00:10 00:00:14 will

TikTok Attribution Manager a few weeks ago we got an email from tiktok that one of the accounts we work in now has access to their new attribution manager tool now attribution models can be a really complicated portion of digital advertising but they can also be

Google Ads Negative Keywords startTime durationTime text 00:00:00 00:00:04 negative keywords are an integral 00:00:02 00:00:06 portion of any google ads search 00:00:04 00:00:08 campaign they help you make sure that 00:00:06 00:00:10 any of the search queries coming through 00:00:08 00:00:12 your keywords are high intent

Google Ads Access and Security Settings if you want information on how to add someone to your google ads account or maybe remove them you've come to the right place this video is going to cover the five different types of access levels a user may have

Google Ads Responsive Display Ads startTime durationTime text 00:00:00 00:00:04 with a Google ads display campaign 00:00:02 00:00:06 advertisers have the option to upload 00:00:04 00:00:09 their own image ads or create a 00:00:06 00:00:11 responsive display ad this is where you 00:00:09 00:00:14 would take a

Creating Your First TikTok Ads Conversion Campaign we already have a number of videos on this channel that tok about individual components of tiktok advertising you can check out this one right here that toks about all the different targeting options available on the tiktok ads platform

Google Ads Click Share Metric startTime durationTime text 00:00:00 00:00:05 earlier this summer we released a video 00:00:02 00:00:08 on google ads impression share what it 00:00:05 00:00:09 is what the metrics mean and how you can 00:00:08 00:00:11 improve it if you're interested in 00:00:09 00:00:12

Microsoft Ads Review Extensions microsoft ads review extensions are a way for advertisers to add some extra trust to their text ads if you have reviews or rewards that are showcased on independent or third party websites you can take quotes from those reviews and add them

Quora Ads Pixel Setup and Conversion Tracking startTime durationTime text 00:00:00 00:00:04 conversion tracking is one of the most 00:00:02 00:00:06 important parts about paid media to 00:00:04 00:00:08 prove the value you're getting from a 00:00:06 00:00:10 specific Channel and quora adds is no 00:00:08 00:00:12

When Should You Pause Keywords? we got a comment on one of our videos asking when you should pause keywords in search campaigns now while i would like to be able to give you a really easy answer that keeps this video maybe only 30 seconds long

Facebook Ad Formats and Specs startTime durationTime text 00:00:00 00:00:04 the facebook ads platform has quite a 00:00:02 00:00:07 number of different ad formats you can 00:00:04 00:00:09 use to reach and influence your audience 00:00:07 00:00:12 to work with your brand but i think more 00:00:09

YouTube In-Feed Video Ads youtube's infeed video ads formerly known as trueviewdiscovery can be a great way for advertisers to build brand awareness this video format sends users to the video watch page not your website so in this video we're going to show you which campaign

Google Ads Engaged-View Conversions startTime durationTime text 00:00:00 00:00:04 probably the most common question i get 00:00:02 00:00:06 when running any sort of video campaign 00:00:04 00:00:08 in google ads is what impact is this 00:00:06 00:00:10 video having is it worth running and 00:00:08 00:00:12 putting

Budget Allocation in Paid Media if you run digital advertising campaigns in a number of different channels or even a handful of different campaigns or advertising types within a single channel one of the things that you're probably doing on a pretty frequent basis is making sure

PPC Ad Copy Testing Strategies startTime durationTime text 00:00:00 00:00:05 a few weeks ago we released a video 00:00:03 00:00:07 toking about responsive search ads 00:00:05 00:00:09 templates and how you can use them to 00:00:07 00:00:12 test your ad copy messaging for 00:00:09 00:00:14 responsive search

Import GA4 Audiences to Google Ads hopefully you've heard by now that in July of 2023 Universal analytiks will be going away and all we'll have left will be ga4 or Google analytiks for so in July of 2023 any hits on your website conversion tracking and

LinkedIn Document Ads startTime durationTime text 00:00:00 00:00:06 LinkedIn document ads allow advertisers 00:00:03 00:00:08 to take a specific asset like a PDF a 00:00:06 00:00:10 PowerPoint or a word doc and include it 00:00:08 00:00:12 in the ad creative the user can then 00:00:10 00:00:15 view

Google Ads Setup Columns every once in a while I log into the Google ads interface and I notike something that has a new Banner next to it telling me that it's an addition that Google has made to my account and I'll be honest sometimes that

LinkedIn Ads Best Practices startTime durationTime text 00:00:00 00:00:04 we work with a lot of companies that 00:00:02 00:00:06 advertise on LinkedIn because it's a 00:00:04 00:00:09 great way to reach your B2B target 00:00:06 00:00:10 audience but more often than not we have 00:00:09 00:00:13 a

Google Ads Assets (formerly Extensions) recently Google ads announced that ad extensions and assets are going to be merged together in one and just called assets so your site link extensions are now going to be known as sitelink assets your call extensions are now going to

Google Ads Content Suitability Controls startTime durationTime text 00:00:00 00:00:05 Google ads content suitability tool is a 00:00:04 00:00:07 new section within Google ads that 00:00:05 00:00:09 allows advertisers to better control 00:00:07 00:00:12 which environments their display and 00:00:09 00:00:13 YouTube ads could appear on now

LinkedIn Company Targeting Audiences one of the best benefits of LinkedIn ads is that you can use the platform to Target specific companies unlike other channels you get to decide who you want your customers to be and then you can craft your campaigns and Target audiences

TikTok Instant Pages startTime durationTime text 00:00:00 00:00:05 tiktok continues to roll out new 00:00:03 00:00:06 features to make new ways for you to 00:00:05 00:00:07 engage with your customers on the 00:00:06 00:00:08 platform 00:00:07 00:00:11 one of the new things that they've come 00:00:08 00:00:12

Google Local Services Ads the Google's local service ads is a way for advertisers to collect leads directly from the ad and because it says service within the ad name yes you need to be a Services type business in order to even apply to run these

Google Ads Dynamic Ad Targets startTime durationTime text 00:00:00 00:00:05 the main form of targeting for a dynamic 00:00:03 00:00:08 search ad campaign will be dynamic ad 00:00:05 00:00:10 targets instead of using keywords Google 00:00:08 00:00:12 likes to use the content that's on your 00:00:10 00:00:13

LinkedIn Ads Brand Safety with sponsored content campaigns on LinkedIn your ads can run on the LinkedIn Audience Network which means that your ads can show not on LinkedIn by itself now this extended reach is great but some Brands get a little bit weary of the

Facebook Carousel Ads startTime durationTime text 00:00:00 00:00:04 Facebook has a number of different ad 00:00:02 00:00:06 formats available but one of the ones 00:00:04 00:00:08 that I like quite a bit that I don't 00:00:06 00:00:11 think very many people take advantage of 00:00:08 00:00:13 are

Google Ads Similar Audiences Going Away Google ads recently announced that sometime in 2023 they are going to transition away from similar audiences this is mainly because they are focusing on new ways to collect audiences either by losing certain third-party data or focusing on their new

Google Ads Performance Targets startTime durationTime text 00:00:00 00:00:05 Google ads performance targets is a way 00:00:03 00:00:07 for advertisers to track metrics 00:00:05 00:00:09 important to specific campaigns to see 00:00:07 00:00:11 if they're reaching their goals in order 00:00:09 00:00:13 to do this you have

TikTok Logic Lead Gen Ads The tiktok ads team continues to innovate on their ad platform and this time I think they're doing something that nobody else is doing they're utilizing logic settings in their lead gen forms what that means is that the form itself will