TikTok Ad Targeting & Audience 2022

by Werner Geyser Last Updated: October 2 2023 20 min read Pipiads

As of 2022, the TikTok ad audience exceeds 1 billion people per month worldwide, with TikTok ads available in upwards of 50 countries, where the more popular TikTok ad targeting options include:

tiktok ads target usa,tiktok ads target UK,tiktok ads target Canada,tiktok ads target Canada,tiktok ads target Japan,tiktok ads target Germany,tiktok ads target France, tiktok ads target Russia, tiktok ads target Indonesia, etc.

In this page you can get to know the target audience age, target audience gender, target audience language, target audience device, target audience interest of TikTok. Most importantly, you can learn about the tiktok ad positioning you need to carry out.

Targeting Your Potential Customers Precisely

TikTok lets you target just the right audience using age, gender, location, interests, and more. You can also create custom audiences and lookalike audiences to reach people like your existing customers.

If you want to find tiktok targeted ads, then you can look on pipiads, pipiads is the largest tiktok adspy tool, providing the most complete tiktok ads library and tiktok ads example case, and the most TikTok top of each country view ads and Best tiktok ads.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Audience Targeting Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    482M
    46.63%
  • FEMALE
    551.7M
    53.37%

TikTok Audience Targeting Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    2K
    0%
  • 18-24
    377.8M
    36.55%
  • 25-34
    345.5M
    33.42%
  • 35-44
    171.4M
    16.58%
  • 45-54
    84.6M
    8.19%
  • 55+
    54.3M
    5.25%

TikTok Audience Targeting Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    308.8M
    32.19%
  • Samsung
    257.3M
    26.83%
  • Xiaomi
    108.9M
    11.36%
  • OPPO
    77M
    8.03%
  • HUAWEI
    48.7M
    5.08%
  • Motorola
    42.6M
    4.44%
  • Vivo
    40.5M
    4.23%
  • RealMe
    24.7M
    2.57%
  • Honor
    12.9M
    1.35%
  • Infinix
    12.4M
    1.3%
  • LG
    7.2M
    0.75%
  • TECNO
    6.5M
    0.69%
  • ZTE
    3M
    0.32%
  • Nokia
    2.9M
    0.31%
  • OnePlus
    1.9M
    0.2%
  • SONY
    1.8M
    0.19%
  • ITEL
    1.4M
    0.15%
  • Discovery
    4K
    0%
  • Zen Admire Unity
    2K
    0%

TikTok Audience Targeting Lanuage

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    297.3M
    29.13%
  • Spanish
    132.6M
    13%
  • Portuguese
    87.7M
    8.6%
  • Russian
    86.4M
    8.47%
  • Indonesian
    73.2M
    7.18%
  • Arabic
    72.2M
    7.08%
  • Vietnamese
    56.9M
    5.58%
  • Thai
    41.6M
    4.08%
  • French
    31.7M
    3.11%
  • Turkish
    30.5M
    3%
  • Japanese
    19M
    1.87%
  • Italian
    16.7M
    1.64%
  • German
    15.9M
    1.56%
  • Polish
    9.4M
    0.92%
  • Romanian
    7.6M
    0.75%
  • Dutch
    6M
    0.59%
  • Malay
    5.8M
    0.57%
  • Ukrainian
    5.7M
    0.57%
  • Korean
    5.7M
    0.56%
  • Traditional Chinese
    5.1M
    0.51%
  • Hungarian
    2.8M
    0.28%
  • Swedish
    2.7M
    0.27%
  • Greek
    2.5M
    0.25%
  • Hebrew
    1.6M
    0.16%
  • Czech
    1.5M
    0.15%
  • Finnish
    1M
    0.11%
  • Bengali
    40K
    0%
  • Hindi
    24K
    0%
  • Tamil
    4K
    0%
  • Telugu
    2K
    0%
  • Rajasthani
    2K
    0%
  • Punjabi
    2K
    0%
  • Oriya
    2K
    0%
  • Marathi
    2K
    0%
  • Malayalam
    2K
    0%
  • Kannada
    2K
    0%
  • Haryanavi
    2K
    0%
  • Gujarati
    2K
    0%
  • Bihari
    2K
    0%
  • Assamese
    2K
    0%

TikTok Audience Targeting Interest

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    864.6M
    6.21%
  • News & Entertainment
    860.3M
    6.18%
  • Beauty & Personal Care
    847.3M
    6.09%
  • Games
    842.9M
    6.06%
  • Apps
    817.8M
    5.87%
  • Appliances
    796.9M
    5.72%
  • Food & Beverage
    784.4M
    5.63%
  • Life Services
    776.7M
    5.58%
  • Vehicles & Transportation
    759.6M
    5.46%
  • Business Services
    752.9M
    5.41%
  • Household Products
    752.1M
    5.4%
  • Sports & Outdoors
    724.8M
    5.21%
  • Tech & Electronics
    707.3M
    5.08%
  • Travel
    695.3M
    4.99%
  • Education
    672.8M
    4.83%
  • Home Improvement
    628.3M
    4.51%
  • Baby, Kids & Maternity
    623.8M
    4.48%
  • Pets
    488.9M
    3.51%
  • Financial Services
    336.1M
    2.41%
  • E-Commerce
    188M
    1.35%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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