TikTok Ad Targeting & Audience 2022

by Werner Geyser Last Updated: November 3 2022 20 min read Pipiads

As of 2022, the TikTok ad audience exceeds 1 billion people per month worldwide, with TikTok ads available in upwards of 50 countries, where the more popular TikTok ad targeting options include:

tiktok ads target usa,tiktok ads target UK,tiktok ads target Canada,tiktok ads target Canada,tiktok ads target Japan,tiktok ads target Germany,tiktok ads target France, tiktok ads target Russia, tiktok ads target Indonesia, etc.

In this page you can get to know the target audience age, target audience gender, target audience language, target audience device, target audience interest of TikTok. Most importantly, you can learn about the tiktok ad positioning you need to carry out.

Targeting Your Potential Customers Precisely

TikTok lets you target just the right audience using age, gender, location, interests, and more. You can also create custom audiences and lookalike audiences to reach people like your existing customers.

If you want to find tiktok targeted ads, then you can look on pipiads, pipiads is the largest tiktok adspy tool, providing the most complete tiktok ads library and tiktok ads example case, and the most TikTok top of each country view ads and Best tiktok ads.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Audience Targeting Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    497M
    47.45%
  • FEMALE
    550.5M
    52.55%

TikTok Audience Targeting Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    2K
    0%
  • 18-24
    380.9M
    36.37%
  • 25-34
    347.4M
    33.17%
  • 35-44
    177.4M
    16.94%
  • 45-54
    86.6M
    8.27%
  • 55+
    55M
    5.25%

TikTok Audience Targeting Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    308.7M
    31.99%
  • Samsung
    259.9M
    26.93%
  • Xiaomi
    112.4M
    11.65%
  • OPPO
    76.9M
    7.98%
  • HUAWEI
    48.2M
    4.99%
  • Motorola
    42.6M
    4.42%
  • Vivo
    40.5M
    4.2%
  • RealMe
    25M
    2.6%
  • Honor
    12.8M
    1.33%
  • Infinix
    12.5M
    1.3%
  • TECNO
    6.9M
    0.72%
  • LG
    6.9M
    0.72%
  • Nokia
    2.9M
    0.31%
  • ZTE
    2.9M
    0.3%
  • OnePlus
    1.9M
    0.2%
  • SONY
    1.8M
    0.19%
  • ITEL
    1.4M
    0.15%
  • Discovery
    3K
    0%
  • Zen Admire Unity
    2K
    0%

TikTok Audience Targeting Lanuage

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    299.7M
    28.97%
  • Spanish
    144.2M
    13.94%
  • Portuguese
    87.4M
    8.45%
  • Russian
    86.7M
    8.38%
  • Indonesian
    75.2M
    7.27%
  • Arabic
    70.8M
    6.85%
  • Vietnamese
    56.3M
    5.45%
  • Thai
    42.3M
    4.1%
  • French
    31.4M
    3.04%
  • Turkish
    30.1M
    2.91%
  • Japanese
    19.3M
    1.87%
  • Italian
    16.6M
    1.61%
  • German
    15.9M
    1.55%
  • Polish
    9.3M
    0.9%
  • Romanian
    7.6M
    0.74%
  • Dutch
    6M
    0.59%
  • Ukrainian
    5.9M
    0.58%
  • Malay
    5.8M
    0.57%
  • Korean
    5.5M
    0.54%
  • Traditional Chinese
    5.2M
    0.51%
  • Hungarian
    2.8M
    0.27%
  • Swedish
    2.7M
    0.27%
  • Greek
    2.5M
    0.24%
  • Hebrew
    1.7M
    0.17%
  • Czech
    1.5M
    0.15%
  • Finnish
    1M
    0.1%
  • Bengali
    41K
    0%
  • Hindi
    23K
    0%
  • Tamil
    5K
    0%
  • Telugu
    3K
    0%
  • Malayalam
    3K
    0%
  • Rajasthani
    2K
    0%
  • Punjabi
    2K
    0%
  • Oriya
    2K
    0%
  • Marathi
    2K
    0%
  • Kannada
    2K
    0%
  • Haryanavi
    2K
    0%
  • Gujarati
    2K
    0%
  • Bihari
    2K
    0%
  • Assamese
    2K
    0%

TikTok Audience Targeting Interest

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    861.8M
    6.69%
  • News & Entertainment
    858.1M
    6.66%
  • Beauty & Personal Care
    837M
    6.49%
  • Games
    836M
    6.49%
  • Food & Beverage
    796.4M
    6.18%
  • Appliances
    781.6M
    6.06%
  • Life Services
    771.6M
    5.99%
  • Vehicles & Transportation
    752.3M
    5.84%
  • Business Services
    744M
    5.77%
  • Household Products
    729M
    5.66%
  • Sports & Outdoors
    706.1M
    5.48%
  • Tech & Electronics
    686.5M
    5.33%
  • Travel
    671.3M
    5.21%
  • Education
    665.1M
    5.16%
  • Home Improvement
    607.8M
    4.72%
  • Baby, Kids & Maternity
    565.2M
    4.38%
  • Pets
    514.6M
    3.99%
  • Financial Services
    333.4M
    2.59%
  • E-Commerce
    172.2M
    1.34%
  • Apps
    0
    0%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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