TikTok Ad Targeting & Audience in Colombia 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Colombia. TikTok Ad Targeting in Colombia now has more than 45.6M Audience.

In February 2026, Ad Targeting in Colombia exceeds 44.9M.

In March 2026, Ad Targeting in Colombia exceeds 45.6M, an increase of +756K, and the GDP per capita in Colombia is $5.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Colombia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    24.2M
    53.13%
  • FEMALE
    21.4M
    46.87%

TikTok Targeting Audience Colombia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9.9M
    21.82%
  • 25-34
    20.6M
    45.26%
  • 35-44
    7.1M
    15.72%
  • 45-54
    3.9M
    8.61%
  • 55+
    3.9M
    8.59%

TikTok Targeting Audience Colombia Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    4.5M
    27.25%
  • Apple
    4.4M
    26.52%
  • Xiaomi
    3.2M
    19.29%
  • Motorola
    1.8M
    11.15%
  • HUAWEI
    895K
    5.35%
  • OPPO
    789K
    4.72%
  • Vivo
    419K
    2.51%
  • TECNO
    152K
    0.91%
  • Nokia
    115K
    0.69%
  • Honor
    90K
    0.54%
  • RealMe
    73K
    0.44%
  • LG
    44K
    0.26%
  • Infinix
    27K
    0.16%
  • ZTE
    24K
    0.14%
  • SONY
    4K
    0.02%
  • OnePlus
    4K
    0.02%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Colombia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    44.6M
    85.75%
  • English
    1.8M
    3.46%
  • Portuguese
    963K
    1.85%
  • Tamil
    836K
    1.61%
  • Italian
    646K
    1.24%
  • Arabic
    594K
    1.14%
  • French
    362K
    0.7%
  • Telugu
    245K
    0.47%
  • Malayalam
    195K
    0.37%
  • Swedish
    177K
    0.34%
  • Japanese
    170K
    0.33%
  • Kannada
    132K
    0.25%
  • Turkish
    131K
    0.25%
  • Polish
    122K
    0.23%
  • Traditional Chinese
    117K
    0.22%
  • Dutch
    115K
    0.22%
  • Malay
    106K
    0.2%
  • Hindi
    105K
    0.2%
  • Vietnamese
    104K
    0.2%
  • Finnish
    91K
    0.17%
  • Indonesian
    74K
    0.14%
  • Hungarian
    54K
    0.1%
  • Marathi
    51K
    0.1%
  • Romanian
    46K
    0.09%
  • Korean
    40K
    0.08%
  • Russian
    36K
    0.07%
  • Gujarati
    29K
    0.06%
  • Thai
    28K
    0.05%
  • German
    17K
    0.03%
  • Punjabi
    16K
    0.03%
  • Ukrainian
    5K
    0.01%
  • Hebrew
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Colombia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    30.1M
    6.68%
  • News & Entertainment
    29.8M
    6.6%
  • Food & Beverage
    27.2M
    6.04%
  • Beauty & Personal Care
    27M
    5.97%
  • Games
    26.7M
    5.91%
  • Life Services
    26M
    5.76%
  • Business Services
    25.5M
    5.65%
  • Tech & Electronics
    24.4M
    5.41%
  • Apparel & Accessories
    24.1M
    5.35%
  • Household Products
    23.9M
    5.3%
  • Travel
    23.9M
    5.29%
  • Home Improvement
    21.9M
    4.86%
  • Education
    21.4M
    4.75%
  • Vehicles & Transportation
    20.4M
    4.53%
  • Pets
    19.2M
    4.27%
  • Appliances
    18.6M
    4.12%
  • Financial Services
    17.2M
    3.81%
  • Baby, Kids & Maternity
    15.5M
    3.44%
  • E-Commerce
    15.1M
    3.34%
  • Sports & Outdoors
    13.1M
    2.92%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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