TikTok Ad Targeting & Audience in Colombia 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Colombia. TikTok Ad Targeting in Colombia now has more than 47.9M Audience.

In July 2026, Ad Targeting in Colombia exceeds 47.9M.

In August 2026, Ad Targeting in Colombia exceeds 47.9M, an increase of -26K, and the GDP per capita in Colombia is $5.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Colombia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    26.5M
    55.37%
  • FEMALE
    21.3M
    44.63%

TikTok Targeting Audience Colombia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9.5M
    19.98%
  • 25-34
    21.3M
    44.47%
  • 35-44
    8.6M
    18.13%
  • 45-54
    4.1M
    8.76%
  • 55+
    4.1M
    8.66%

TikTok Targeting Audience Colombia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.2M
    29.04%
  • Samsung
    3.8M
    26.18%
  • Xiaomi
    2.7M
    18.53%
  • Motorola
    1.5M
    10.56%
  • OPPO
    767K
    5.19%
  • HUAWEI
    728K
    4.92%
  • Vivo
    382K
    2.58%
  • TECNO
    122K
    0.83%
  • Nokia
    92K
    0.62%
  • Honor
    79K
    0.53%
  • RealMe
    64K
    0.43%
  • LG
    35K
    0.24%
  • Infinix
    21K
    0.14%
  • ZTE
    18K
    0.12%
  • OnePlus
    4K
    0.03%
  • SONY
    3K
    0.02%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Colombia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    46.2M
    83.31%
  • English
    2M
    3.78%
  • Tamil
    1.3M
    2.37%
  • Portuguese
    1.2M
    2.29%
  • Italian
    795K
    1.43%
  • French
    427K
    0.77%
  • Arabic
    395K
    0.71%
  • Telugu
    390K
    0.7%
  • Malayalam
    267K
    0.48%
  • Swedish
    249K
    0.45%
  • Japanese
    227K
    0.41%
  • Turkish
    200K
    0.36%
  • Kannada
    172K
    0.31%
  • Polish
    162K
    0.29%
  • Dutch
    150K
    0.27%
  • Vietnamese
    149K
    0.27%
  • Malay
    136K
    0.24%
  • Hindi
    128K
    0.23%
  • Traditional Chinese
    113K
    0.2%
  • Finnish
    108K
    0.19%
  • Indonesian
    87K
    0.16%
  • Hungarian
    74K
    0.13%
  • Romanian
    66K
    0.12%
  • Marathi
    63K
    0.11%
  • Russian
    50K
    0.09%
  • Korean
    44K
    0.08%
  • Thai
    35K
    0.06%
  • Gujarati
    35K
    0.06%
  • Punjabi
    27K
    0.05%
  • German
    15K
    0.03%
  • Ukrainian
    7K
    0.01%
  • Hebrew
    4K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Colombia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    33.8M
    6.86%
  • Food & Beverage
    32M
    6.5%
  • Apps
    32M
    6.49%
  • Beauty & Personal Care
    30.4M
    6.17%
  • Tech & Electronics
    29.8M
    6.05%
  • Games
    29.2M
    5.92%
  • Apparel & Accessories
    28.8M
    5.84%
  • Travel
    28.1M
    5.7%
  • Home Improvement
    26.8M
    5.45%
  • Business Services
    26.6M
    5.4%
  • Household Products
    25.7M
    5.22%
  • Vehicles & Transportation
    24.5M
    4.97%
  • Life Services
    24.3M
    4.93%
  • Education
    23.9M
    4.85%
  • Appliances
    21.8M
    4.43%
  • Financial Services
    21M
    4.27%
  • Pets
    17.9M
    3.64%
  • Sports & Outdoors
    16.8M
    3.41%
  • Baby, Kids & Maternity
    15M
    3.06%
  • E-Commerce
    4.2M
    0.86%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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