TikTok Ad Targeting & Audience in Colombia 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Colombia. TikTok Ad Targeting in Colombia now has more than 49M Audience.

In September 2026, Ad Targeting in Colombia exceeds 48.2M.

In October 2026, Ad Targeting in Colombia exceeds 49M, an increase of +868K, and the GDP per capita in Colombia is $5.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Colombia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    28.2M
    57.62%
  • FEMALE
    20.8M
    42.38%

TikTok Targeting Audience Colombia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9.5M
    19.51%
  • 25-34
    22.2M
    45.3%
  • 35-44
    8.6M
    17.67%
  • 45-54
    4.2M
    8.71%
  • 55+
    4.3M
    8.82%

TikTok Targeting Audience Colombia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.2M
    29.79%
  • Samsung
    3.6M
    26.01%
  • Xiaomi
    2.6M
    18.35%
  • Motorola
    1.4M
    10.37%
  • OPPO
    746K
    5.25%
  • HUAWEI
    683K
    4.81%
  • Vivo
    365K
    2.57%
  • TECNO
    110K
    0.77%
  • Nokia
    83K
    0.58%
  • Honor
    74K
    0.52%
  • RealMe
    58K
    0.41%
  • LG
    34K
    0.24%
  • Infinix
    19K
    0.13%
  • ZTE
    17K
    0.12%
  • OnePlus
    3K
    0.02%
  • SONY
    2K
    0.01%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Colombia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    47.3M
    84.58%
  • English
    2M
    3.6%
  • Tamil
    1.2M
    2.19%
  • Portuguese
    1.1M
    2.1%
  • Italian
    723K
    1.29%
  • French
    391K
    0.7%
  • Arabic
    385K
    0.69%
  • Telugu
    363K
    0.65%
  • Malayalam
    243K
    0.43%
  • Swedish
    226K
    0.4%
  • Japanese
    211K
    0.38%
  • Turkish
    179K
    0.32%
  • Kannada
    158K
    0.28%
  • Polish
    146K
    0.26%
  • Vietnamese
    137K
    0.24%
  • Dutch
    135K
    0.24%
  • Malay
    122K
    0.22%
  • Hindi
    115K
    0.21%
  • Traditional Chinese
    112K
    0.2%
  • Finnish
    96K
    0.17%
  • Indonesian
    79K
    0.14%
  • Hungarian
    65K
    0.12%
  • Romanian
    60K
    0.11%
  • Marathi
    57K
    0.1%
  • Russian
    45K
    0.08%
  • Korean
    42K
    0.08%
  • Thai
    33K
    0.06%
  • Gujarati
    30K
    0.05%
  • Punjabi
    25K
    0.04%
  • German
    16K
    0.03%
  • Ukrainian
    6K
    0.01%
  • Hebrew
    4K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Colombia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    45.1M
    7.46%
  • Food & Beverage
    42.1M
    6.96%
  • Apps
    40.2M
    6.65%
  • Education
    39.9M
    6.61%
  • Life Services
    38.2M
    6.32%
  • Apparel & Accessories
    37.7M
    6.24%
  • Games
    35M
    5.79%
  • Sports & Outdoors
    34.3M
    5.68%
  • Business Services
    32.7M
    5.41%
  • Beauty & Personal Care
    32.3M
    5.34%
  • Appliances
    31.2M
    5.16%
  • Tech & Electronics
    31.1M
    5.15%
  • Vehicles & Transportation
    29M
    4.8%
  • Home Improvement
    26.5M
    4.39%
  • Household Products
    25.8M
    4.27%
  • Travel
    24M
    3.97%
  • Pets
    23.5M
    3.89%
  • Baby, Kids & Maternity
    16.3M
    2.7%
  • Financial Services
    14.4M
    2.38%
  • E-Commerce
    4.8M
    0.81%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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