TikTok Ad Targeting & Audience in Colombia 2024

by Werner Geyser Last Updated: July 3 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Colombia. TikTok Ad Targeting in Colombia now has more than 31.3M Audience.

In June 2024, Ad Targeting in Colombia exceeds 30.6M.

In July 2024, Ad Targeting in Colombia exceeds 31.3M, an increase of +785K, and the GDP per capita in Colombia is $5.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Colombia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    16.8M
    53.65%
  • FEMALE
    14.5M
    46.35%

TikTok Targeting Audience Colombia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    11.4M
    36.48%
  • 25-34
    10.2M
    32.8%
  • 35-44
    4.7M
    15.1%
  • 45-54
    2.4M
    7.82%
  • 55+
    2.4M
    7.8%

TikTok Targeting Audience Colombia Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    6.2M
    29.83%
  • Xiaomi
    4.7M
    22.69%
  • Apple
    3.5M
    16.71%
  • Motorola
    2.9M
    14.18%
  • HUAWEI
    1.5M
    7.21%
  • OPPO
    648K
    3.09%
  • Vivo
    436K
    2.08%
  • TECNO
    243K
    1.16%
  • Nokia
    186K
    0.89%
  • Honor
    126K
    0.6%
  • RealMe
    116K
    0.55%
  • LG
    95K
    0.45%
  • ZTE
    65K
    0.31%
  • Infinix
    37K
    0.18%
  • SONY
    6K
    0.03%
  • OnePlus
    4K
    0.02%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Colombia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    30.6M
    96.53%
  • English
    924K
    2.91%
  • Portuguese
    35K
    0.11%
  • Italian
    23K
    0.07%
  • French
    21K
    0.07%
  • Japanese
    18K
    0.06%
  • Traditional Chinese
    11K
    0.03%
  • Tamil
    6K
    0.02%
  • Swedish
    4K
    0.01%
  • Malay
    4K
    0.01%
  • German
    4K
    0.01%
  • Finnish
    4K
    0.01%
  • Dutch
    4K
    0.01%
  • Turkish
    3K
    0.01%
  • Telugu
    3K
    0.01%
  • Korean
    3K
    0.01%
  • Indonesian
    3K
    0.01%
  • Hindi
    3K
    0.01%
  • Arabic
    3K
    0.01%
  • Vietnamese
    2K
    0.01%
  • Thai
    2K
    0.01%
  • Russian
    2K
    0.01%
  • Polish
    2K
    0.01%
  • Malayalam
    2K
    0.01%
  • Kannada
    2K
    0.01%
  • Ukrainian
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Hungarian
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Colombia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    22.4M
    5.78%
  • News & Entertainment
    22.3M
    5.74%
  • Beauty & Personal Care
    21.7M
    5.6%
  • Apparel & Accessories
    21.5M
    5.54%
  • Food & Beverage
    21.3M
    5.49%
  • Games
    21M
    5.42%
  • Life Services
    20.8M
    5.36%
  • Tech & Electronics
    20.6M
    5.31%
  • Education
    20.4M
    5.25%
  • Travel
    20.3M
    5.23%
  • Business Services
    20.3M
    5.22%
  • Vehicles & Transportation
    20M
    5.17%
  • Appliances
    20M
    5.16%
  • Household Products
    19.4M
    4.99%
  • Pets
    19.1M
    4.93%
  • Home Improvement
    18.6M
    4.8%
  • Sports & Outdoors
    17.6M
    4.54%
  • Baby, Kids & Maternity
    16.1M
    4.16%
  • Financial Services
    12.5M
    3.24%
  • E-Commerce
    11.9M
    3.07%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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