TikTok Ad Targeting & Audience in Colombia 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Colombia. TikTok Ad Targeting in Colombia now has more than 43.1M Audience.

In November 2025, Ad Targeting in Colombia exceeds 42.3M.

In December 2025, Ad Targeting in Colombia exceeds 43.1M, an increase of +782K, and the GDP per capita in Colombia is $5.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Colombia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    25.7M
    59.68%
  • FEMALE
    17.3M
    40.32%

TikTok Targeting Audience Colombia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9.8M
    22.76%
  • 25-34
    19.3M
    44.78%
  • 35-44
    6.7M
    15.58%
  • 45-54
    3.6M
    8.55%
  • 55+
    3.5M
    8.33%

TikTok Targeting Audience Colombia Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    4.8M
    27.4%
  • Apple
    4.4M
    25.28%
  • Xiaomi
    3.5M
    20.15%
  • Motorola
    2M
    11.62%
  • HUAWEI
    948K
    5.39%
  • OPPO
    780K
    4.43%
  • Vivo
    425K
    2.42%
  • TECNO
    163K
    0.93%
  • Nokia
    129K
    0.73%
  • Honor
    91K
    0.52%
  • RealMe
    79K
    0.45%
  • LG
    51K
    0.29%
  • ZTE
    31K
    0.18%
  • Infinix
    28K
    0.16%
  • OnePlus
    5K
    0.03%
  • SONY
    4K
    0.02%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Colombia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    42.7M
    89%
  • English
    1.6M
    3.5%
  • Portuguese
    688K
    1.43%
  • Italian
    484K
    1.01%
  • Tamil
    471K
    0.98%
  • French
    280K
    0.58%
  • Telugu
    139K
    0.29%
  • Japanese
    127K
    0.26%
  • Malayalam
    121K
    0.25%
  • Traditional Chinese
    120K
    0.25%
  • Swedish
    120K
    0.25%
  • Arabic
    96K
    0.2%
  • Kannada
    88K
    0.18%
  • Polish
    86K
    0.18%
  • Turkish
    85K
    0.18%
  • Dutch
    83K
    0.17%
  • Hindi
    82K
    0.17%
  • Malay
    75K
    0.16%
  • Finnish
    71K
    0.15%
  • Vietnamese
    69K
    0.14%
  • Indonesian
    59K
    0.12%
  • Hungarian
    39K
    0.08%
  • Marathi
    36K
    0.07%
  • Korean
    36K
    0.07%
  • Romanian
    30K
    0.06%
  • Russian
    29K
    0.06%
  • Gujarati
    23K
    0.05%
  • Thai
    21K
    0.04%
  • German
    17K
    0.04%
  • Punjabi
    13K
    0.03%
  • Ukrainian
    4K
    0.01%
  • Hebrew
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Colombia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    28.2M
    6.58%
  • News & Entertainment
    27.4M
    6.38%
  • Beauty & Personal Care
    26.3M
    6.13%
  • Business Services
    24.9M
    5.8%
  • Games
    24.8M
    5.79%
  • Food & Beverage
    24.7M
    5.76%
  • Apparel & Accessories
    24.5M
    5.7%
  • Life Services
    24.2M
    5.63%
  • Tech & Electronics
    23.9M
    5.56%
  • Travel
    22.3M
    5.19%
  • Household Products
    21.7M
    5.06%
  • Home Improvement
    21.5M
    5.01%
  • Appliances
    19.9M
    4.63%
  • Education
    19.4M
    4.53%
  • Vehicles & Transportation
    19.1M
    4.45%
  • Financial Services
    18.5M
    4.32%
  • Sports & Outdoors
    15.4M
    3.59%
  • E-Commerce
    15.1M
    3.53%
  • Pets
    14.7M
    3.43%
  • Baby, Kids & Maternity
    12.6M
    2.93%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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