TikTok Ad Targeting & Audience in Turkey 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Turkey. TikTok Ad Targeting in Turkey now has more than 52.4M Audience.

In February 2026, Ad Targeting in Turkey exceeds 52.5M.

In March 2026, Ad Targeting in Turkey exceeds 52.4M, an increase of -147K, and the GDP per capita in Turkey is $8.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Turkey Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    30M
    57.28%
  • FEMALE
    22.3M
    42.72%

TikTok Targeting Audience Turkey Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    13.3M
    25.49%
  • 25-34
    24.8M
    47.32%
  • 35-44
    6.9M
    13.34%
  • 45-54
    4M
    7.72%
  • 55+
    3.2M
    6.14%

TikTok Targeting Audience Turkey Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.2M
    40.92%
  • Xiaomi
    5.4M
    23.95%
  • Samsung
    5.1M
    22.93%
  • OPPO
    1.1M
    4.97%
  • HUAWEI
    670K
    2.96%
  • Vivo
    208K
    0.92%
  • RealMe
    179K
    0.79%
  • TECNO
    171K
    0.76%
  • Infinix
    143K
    0.63%
  • LG
    120K
    0.53%
  • Honor
    55K
    0.24%
  • ITEL
    33K
    0.15%
  • Nokia
    27K
    0.12%
  • OnePlus
    21K
    0.09%
  • SONY
    3K
    0.01%
  • Motorola
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • ZTE
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Turkey Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Turkish
    48.2M
    86.51%
  • Arabic
    3.4M
    6.25%
  • English
    2.5M
    4.6%
  • Russian
    458K
    0.82%
  • Vietnamese
    140K
    0.25%
  • Spanish
    122K
    0.22%
  • French
    115K
    0.21%
  • German
    102K
    0.18%
  • Traditional Chinese
    98K
    0.18%
  • Korean
    46K
    0.08%
  • Indonesian
    43K
    0.08%
  • Tamil
    42K
    0.08%
  • Japanese
    29K
    0.05%
  • Italian
    29K
    0.05%
  • Ukrainian
    24K
    0.04%
  • Malay
    22K
    0.04%
  • Portuguese
    21K
    0.04%
  • Hindi
    18K
    0.03%
  • Polish
    15K
    0.03%
  • Malayalam
    15K
    0.03%
  • Dutch
    14K
    0.03%
  • Telugu
    13K
    0.02%
  • Swedish
    13K
    0.02%
  • Finnish
    13K
    0.02%
  • Thai
    11K
    0.02%
  • Hungarian
    10K
    0.02%
  • Hebrew
    10K
    0.02%
  • Kannada
    9K
    0.02%
  • Marathi
    8K
    0.01%
  • Romanian
    7K
    0.01%
  • Gujarati
    6K
    0.01%
  • Bengali
    6K
    0.01%
  • Punjabi
    3K
    0.01%
  • Greek
    3K
    0.01%
  • Czech
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Turkey Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    40.8M
    6.83%
  • News & Entertainment
    37.1M
    6.21%
  • Food & Beverage
    36.6M
    6.13%
  • Beauty & Personal Care
    36.1M
    6.05%
  • Business Services
    35M
    5.86%
  • Games
    34.8M
    5.84%
  • Household Products
    33M
    5.53%
  • Apparel & Accessories
    32.3M
    5.41%
  • Life Services
    31.1M
    5.21%
  • Home Improvement
    30.2M
    5.06%
  • Tech & Electronics
    29.7M
    4.97%
  • Appliances
    28.7M
    4.81%
  • Financial Services
    26.6M
    4.46%
  • Vehicles & Transportation
    26.5M
    4.44%
  • Travel
    25.2M
    4.23%
  • E-Commerce
    24.5M
    4.11%
  • Pets
    23.6M
    3.95%
  • Sports & Outdoors
    23.2M
    3.9%
  • Education
    22.6M
    3.78%
  • Baby, Kids & Maternity
    19.2M
    3.23%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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