TikTok Ad Targeting & Audience in Malaysia 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Malaysia. TikTok Ad Targeting in Malaysia now has more than 38.7M Audience.

In February 2026, Ad Targeting in Malaysia exceeds 37.7M.

In March 2026, Ad Targeting in Malaysia exceeds 38.7M, an increase of +1M, and the GDP per capita in Malaysia is $10.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Malaysia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    18.4M
    47.58%
  • FEMALE
    20.3M
    52.42%

TikTok Targeting Audience Malaysia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8M
    20.67%
  • 25-34
    15.8M
    40.82%
  • 35-44
    7.7M
    19.9%
  • 45-54
    3.8M
    9.83%
  • 55+
    3.4M
    8.79%

TikTok Targeting Audience Malaysia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.5M
    36.33%
  • Vivo
    2.5M
    16.87%
  • OPPO
    2.5M
    16.55%
  • Samsung
    1.8M
    11.86%
  • Xiaomi
    1.3M
    8.58%
  • RealMe
    693K
    4.5%
  • HUAWEI
    488K
    3.17%
  • Honor
    195K
    1.27%
  • Infinix
    53K
    0.34%
  • TECNO
    22K
    0.14%
  • OnePlus
    18K
    0.12%
  • SONY
    16K
    0.1%
  • Nokia
    6K
    0.04%
  • LG
    6K
    0.04%
  • ZTE
    4K
    0.03%
  • Motorola
    4K
    0.03%
  • ITEL
    4K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Malaysia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    26.4M
    47.42%
  • Malay
    18.1M
    32.49%
  • Indonesian
    3.1M
    5.64%
  • Tamil
    2.8M
    5.16%
  • Traditional Chinese
    1.3M
    2.36%
  • Telugu
    1.1M
    2.05%
  • Thai
    329K
    0.59%
  • Vietnamese
    314K
    0.56%
  • Turkish
    278K
    0.5%
  • Bengali
    204K
    0.37%
  • Polish
    182K
    0.33%
  • Portuguese
    179K
    0.32%
  • Hindi
    171K
    0.31%
  • Swedish
    142K
    0.25%
  • Spanish
    126K
    0.23%
  • Japanese
    108K
    0.19%
  • Malayalam
    84K
    0.15%
  • Dutch
    79K
    0.14%
  • Italian
    76K
    0.14%
  • Korean
    73K
    0.13%
  • Arabic
    64K
    0.11%
  • Russian
    45K
    0.08%
  • French
    43K
    0.08%
  • Romanian
    37K
    0.07%
  • Punjabi
    34K
    0.06%
  • Marathi
    32K
    0.06%
  • Finnish
    30K
    0.05%
  • Kannada
    25K
    0.04%
  • Hungarian
    20K
    0.04%
  • Gujarati
    18K
    0.03%
  • German
    7K
    0.01%
  • Ukrainian
    6K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Malaysia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    29.3M
    6.64%
  • Apps
    28.3M
    6.42%
  • Beauty & Personal Care
    28.2M
    6.41%
  • Food & Beverage
    27.3M
    6.21%
  • Apparel & Accessories
    26.7M
    6.06%
  • Business Services
    26.5M
    6.01%
  • Tech & Electronics
    25.7M
    5.83%
  • Life Services
    24.9M
    5.65%
  • Household Products
    24.3M
    5.52%
  • Games
    23.6M
    5.35%
  • Home Improvement
    23.1M
    5.25%
  • Vehicles & Transportation
    22.5M
    5.11%
  • Baby, Kids & Maternity
    21.9M
    4.96%
  • Travel
    20M
    4.54%
  • Appliances
    19.8M
    4.5%
  • Education
    17M
    3.86%
  • Sports & Outdoors
    15.9M
    3.61%
  • Financial Services
    15.8M
    3.6%
  • Pets
    10.7M
    2.43%
  • E-Commerce
    8.9M
    2.03%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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