TikTok Ad Targeting & Audience in Malaysia 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Malaysia. TikTok Ad Targeting in Malaysia now has more than 42.1M Audience.

In September 2026, Ad Targeting in Malaysia exceeds 41.5M.

In October 2026, Ad Targeting in Malaysia exceeds 42.1M, an increase of +641K, and the GDP per capita in Malaysia is $10.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Malaysia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    17M
    40.43%
  • FEMALE
    25.1M
    59.57%

TikTok Targeting Audience Malaysia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8M
    19.12%
  • 25-34
    18.3M
    43.42%
  • 35-44
    8.2M
    19.51%
  • 45-54
    3.8M
    9.18%
  • 55+
    3.6M
    8.77%

TikTok Targeting Audience Malaysia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.5M
    39.81%
  • Vivo
    2.3M
    16.65%
  • OPPO
    2.1M
    15.43%
  • Samsung
    1.5M
    11.17%
  • Xiaomi
    1.1M
    8.01%
  • RealMe
    556K
    3.98%
  • HUAWEI
    406K
    2.91%
  • Honor
    171K
    1.23%
  • Infinix
    45K
    0.32%
  • OnePlus
    17K
    0.12%
  • TECNO
    16K
    0.11%
  • SONY
    11K
    0.08%
  • Nokia
    6K
    0.04%
  • LG
    5K
    0.04%
  • ITEL
    4K
    0.03%
  • ZTE
    3K
    0.02%
  • Motorola
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Malaysia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    28.5M
    48.11%
  • Malay
    18.4M
    31.1%
  • Indonesian
    3.2M
    5.44%
  • Tamil
    3.1M
    5.39%
  • Telugu
    1.5M
    2.59%
  • Traditional Chinese
    1.4M
    2.39%
  • Vietnamese
    433K
    0.73%
  • Turkish
    386K
    0.65%
  • Thai
    381K
    0.64%
  • Portuguese
    210K
    0.35%
  • Polish
    190K
    0.32%
  • Hindi
    161K
    0.27%
  • Bengali
    156K
    0.26%
  • Swedish
    155K
    0.26%
  • Spanish
    116K
    0.2%
  • Japanese
    111K
    0.19%
  • Dutch
    84K
    0.14%
  • Korean
    75K
    0.13%
  • Malayalam
    71K
    0.12%
  • Italian
    63K
    0.11%
  • Arabic
    62K
    0.1%
  • Russian
    51K
    0.09%
  • French
    41K
    0.07%
  • Romanian
    39K
    0.07%
  • Punjabi
    37K
    0.06%
  • Marathi
    30K
    0.05%
  • Kannada
    24K
    0.04%
  • Finnish
    24K
    0.04%
  • Hungarian
    18K
    0.03%
  • Gujarati
    14K
    0.02%
  • Ukrainian
    7K
    0.01%
  • German
    6K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Malaysia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    39.1M
    7.08%
  • Food & Beverage
    37.3M
    6.76%
  • Apparel & Accessories
    35.3M
    6.39%
  • Apps
    35M
    6.34%
  • Life Services
    32.3M
    5.85%
  • Education
    32.2M
    5.83%
  • Tech & Electronics
    31M
    5.62%
  • Beauty & Personal Care
    30.9M
    5.59%
  • Games
    30.4M
    5.5%
  • Appliances
    30.2M
    5.48%
  • Sports & Outdoors
    29.1M
    5.27%
  • Vehicles & Transportation
    28.8M
    5.21%
  • Business Services
    28.3M
    5.13%
  • Home Improvement
    27.7M
    5.01%
  • Household Products
    27.2M
    4.93%
  • Travel
    23.1M
    4.19%
  • Baby, Kids & Maternity
    16.4M
    2.98%
  • Pets
    16.3M
    2.96%
  • Financial Services
    16.3M
    2.96%
  • E-Commerce
    5M
    0.9%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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