TikTok Ad Targeting & Audience in Malaysia 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Malaysia. TikTok Ad Targeting in Malaysia now has more than 33.1M Audience.

In November 2025, Ad Targeting in Malaysia exceeds 33.3M.

In December 2025, Ad Targeting in Malaysia exceeds 33.1M, an increase of -176K, and the GDP per capita in Malaysia is $10.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Malaysia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    16.4M
    49.56%
  • FEMALE
    16.7M
    50.44%

TikTok Targeting Audience Malaysia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    7M
    21.2%
  • 25-34
    13.1M
    39.58%
  • 35-44
    6.6M
    20.17%
  • 45-54
    3.3M
    10.16%
  • 55+
    2.9M
    8.88%

TikTok Targeting Audience Malaysia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.2M
    35.67%
  • Vivo
    2.5M
    17.23%
  • OPPO
    2.4M
    16.57%
  • Samsung
    1.7M
    11.85%
  • Xiaomi
    1.2M
    8.71%
  • RealMe
    682K
    4.67%
  • HUAWEI
    464K
    3.18%
  • Honor
    178K
    1.22%
  • Infinix
    53K
    0.36%
  • TECNO
    22K
    0.15%
  • OnePlus
    18K
    0.12%
  • SONY
    14K
    0.1%
  • Nokia
    6K
    0.04%
  • LG
    6K
    0.04%
  • ZTE
    4K
    0.03%
  • ITEL
    4K
    0.03%
  • Motorola
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Malaysia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    22.8M
    48.1%
  • Malay
    15.8M
    33.37%
  • Indonesian
    2.8M
    5.97%
  • Tamil
    2M
    4.27%
  • Traditional Chinese
    1.1M
    2.38%
  • Telugu
    656K
    1.38%
  • Thai
    259K
    0.55%
  • Bengali
    233K
    0.49%
  • Vietnamese
    217K
    0.46%
  • Turkish
    159K
    0.34%
  • Hindi
    154K
    0.32%
  • Portuguese
    121K
    0.25%
  • Polish
    120K
    0.25%
  • Spanish
    116K
    0.24%
  • Swedish
    94K
    0.2%
  • Japanese
    94K
    0.2%
  • Malayalam
    73K
    0.15%
  • Arabic
    73K
    0.15%
  • Korean
    66K
    0.14%
  • Italian
    63K
    0.13%
  • Dutch
    55K
    0.12%
  • French
    41K
    0.09%
  • Russian
    33K
    0.07%
  • Finnish
    29K
    0.06%
  • Punjabi
    27K
    0.06%
  • Romanian
    24K
    0.05%
  • Kannada
    24K
    0.05%
  • Marathi
    23K
    0.05%
  • Hungarian
    16K
    0.03%
  • Gujarati
    15K
    0.03%
  • German
    7K
    0.01%
  • Ukrainian
    4K
    0.01%
  • Hebrew
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Malaysia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    25.6M
    6.29%
  • Beauty & Personal Care
    25.4M
    6.24%
  • Apps
    25.1M
    6.16%
  • Business Services
    24.8M
    6.08%
  • Food & Beverage
    24.6M
    6.04%
  • Apparel & Accessories
    24.6M
    6.03%
  • Tech & Electronics
    23.8M
    5.85%
  • Life Services
    22.5M
    5.52%
  • Household Products
    22M
    5.39%
  • Home Improvement
    21.3M
    5.22%
  • Vehicles & Transportation
    21M
    5.15%
  • Games
    20.7M
    5.09%
  • Appliances
    20.5M
    5.04%
  • Travel
    18.6M
    4.56%
  • Baby, Kids & Maternity
    17.4M
    4.28%
  • Sports & Outdoors
    16.1M
    3.96%
  • Education
    15.9M
    3.91%
  • Financial Services
    14.7M
    3.61%
  • Pets
    12.2M
    3.01%
  • E-Commerce
    10.4M
    2.55%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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