TikTok Ad Targeting & Audience in Malaysia 2024

by Werner Geyser Last Updated: April 7 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Malaysia. TikTok Ad Targeting in Malaysia now has more than 33.9M Audience.

In March 2025, Ad Targeting in Malaysia exceeds 33.6M.

In April 2025, Ad Targeting in Malaysia exceeds 33.9M, an increase of +285K, and the GDP per capita in Malaysia is $10.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Malaysia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    16.2M
    47.89%
  • FEMALE
    17.7M
    52.11%

TikTok Targeting Audience Malaysia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.6M
    25.56%
  • 25-34
    12.5M
    37.03%
  • 35-44
    6.5M
    19.28%
  • 45-54
    3.3M
    9.8%
  • 55+
    2.8M
    8.33%

TikTok Targeting Audience Malaysia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.7M
    31.78%
  • Vivo
    3.1M
    17.33%
  • OPPO
    3M
    16.77%
  • Samsung
    2.3M
    12.81%
  • Xiaomi
    1.8M
    9.98%
  • RealMe
    947K
    5.24%
  • HUAWEI
    676K
    3.74%
  • Honor
    238K
    1.32%
  • Infinix
    70K
    0.39%
  • TECNO
    32K
    0.18%
  • SONY
    26K
    0.14%
  • OnePlus
    22K
    0.12%
  • Nokia
    11K
    0.06%
  • LG
    8K
    0.04%
  • ZTE
    6K
    0.03%
  • ITEL
    6K
    0.03%
  • Motorola
    5K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Malaysia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    23.6M
    48.78%
  • Malay
    16M
    33.13%
  • Indonesian
    4.3M
    8.94%
  • Traditional Chinese
    1.2M
    2.49%
  • Bengali
    661K
    1.37%
  • Tamil
    543K
    1.12%
  • Arabic
    219K
    0.45%
  • Japanese
    205K
    0.42%
  • Thai
    188K
    0.39%
  • Hindi
    183K
    0.38%
  • Spanish
    176K
    0.36%
  • Vietnamese
    127K
    0.26%
  • Malayalam
    126K
    0.26%
  • Telugu
    102K
    0.21%
  • Korean
    81K
    0.17%
  • Italian
    77K
    0.16%
  • Finnish
    72K
    0.15%
  • French
    57K
    0.12%
  • Portuguese
    50K
    0.1%
  • Polish
    49K
    0.1%
  • Turkish
    45K
    0.09%
  • Kannada
    40K
    0.08%
  • Swedish
    36K
    0.07%
  • German
    34K
    0.07%
  • Gujarati
    23K
    0.05%
  • Dutch
    23K
    0.05%
  • Marathi
    22K
    0.05%
  • Hungarian
    19K
    0.04%
  • Russian
    18K
    0.04%
  • Punjabi
    16K
    0.03%
  • Romanian
    10K
    0.02%
  • Czech
    7K
    0.01%
  • Hebrew
    2K
    0%
  • Greek
    2K
    0%
  • Ukrainian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Malaysia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    27M
    6.26%
  • Apparel & Accessories
    26.8M
    6.2%
  • Apps
    26.5M
    6.14%
  • Food & Beverage
    26.2M
    6.06%
  • Tech & Electronics
    25.7M
    5.96%
  • News & Entertainment
    25.4M
    5.87%
  • Life Services
    25M
    5.79%
  • Household Products
    24.2M
    5.6%
  • Business Services
    23.7M
    5.48%
  • Home Improvement
    23.6M
    5.46%
  • Games
    22.8M
    5.27%
  • Vehicles & Transportation
    22.6M
    5.24%
  • Appliances
    22.3M
    5.16%
  • Baby, Kids & Maternity
    19M
    4.41%
  • Travel
    18.3M
    4.23%
  • Sports & Outdoors
    17.5M
    4.06%
  • Education
    16.1M
    3.72%
  • Pets
    14.9M
    3.46%
  • Financial Services
    13.4M
    3.11%
  • E-Commerce
    10.9M
    2.53%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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