TikTok Ad Targeting & Audience in Malaysia 2024

by Werner Geyser Last Updated: May 27 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Malaysia. TikTok Ad Targeting in Malaysia now has more than 40.4M Audience.

In April 2026, Ad Targeting in Malaysia exceeds 39.4M.

In May 2026, Ad Targeting in Malaysia exceeds 40.4M, an increase of +1M, and the GDP per capita in Malaysia is $10.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Malaysia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    18.5M
    45.73%
  • FEMALE
    21.9M
    54.27%

TikTok Targeting Audience Malaysia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.1M
    20.09%
  • 25-34
    16.7M
    41.43%
  • 35-44
    8.1M
    20.09%
  • 45-54
    3.9M
    9.66%
  • 55+
    3.5M
    8.73%

TikTok Targeting Audience Malaysia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.6M
    37.58%
  • Vivo
    2.4M
    16.61%
  • OPPO
    2.4M
    16.21%
  • Samsung
    1.7M
    11.73%
  • Xiaomi
    1.2M
    8.39%
  • RealMe
    643K
    4.3%
  • HUAWEI
    459K
    3.07%
  • Honor
    183K
    1.22%
  • Infinix
    52K
    0.35%
  • TECNO
    20K
    0.13%
  • OnePlus
    18K
    0.12%
  • SONY
    14K
    0.09%
  • Nokia
    6K
    0.04%
  • LG
    6K
    0.04%
  • ZTE
    4K
    0.03%
  • Motorola
    4K
    0.03%
  • ITEL
    4K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Malaysia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    27.3M
    47.01%
  • Malay
    18.6M
    32.03%
  • Tamil
    3.2M
    5.54%
  • Indonesian
    3.1M
    5.48%
  • Telugu
    1.4M
    2.47%
  • Traditional Chinese
    1.3M
    2.32%
  • Vietnamese
    406K
    0.7%
  • Turkish
    367K
    0.63%
  • Thai
    347K
    0.6%
  • Portuguese
    213K
    0.37%
  • Polish
    202K
    0.35%
  • Bengali
    184K
    0.32%
  • Hindi
    171K
    0.29%
  • Swedish
    163K
    0.28%
  • Spanish
    125K
    0.21%
  • Japanese
    114K
    0.2%
  • Dutch
    92K
    0.16%
  • Malayalam
    82K
    0.14%
  • Italian
    76K
    0.13%
  • Korean
    75K
    0.13%
  • Arabic
    65K
    0.11%
  • Russian
    48K
    0.08%
  • French
    44K
    0.08%
  • Romanian
    41K
    0.07%
  • Punjabi
    35K
    0.06%
  • Marathi
    32K
    0.05%
  • Kannada
    28K
    0.05%
  • Finnish
    28K
    0.05%
  • Hungarian
    20K
    0.03%
  • Gujarati
    16K
    0.03%
  • Ukrainian
    7K
    0.01%
  • German
    7K
    0.01%
  • Hebrew
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Malaysia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    30.8M
    6.54%
  • News & Entertainment
    30.3M
    6.44%
  • Beauty & Personal Care
    29.9M
    6.34%
  • Apparel & Accessories
    29.7M
    6.31%
  • Food & Beverage
    29.1M
    6.18%
  • Tech & Electronics
    28.3M
    6.02%
  • Household Products
    27.6M
    5.86%
  • Home Improvement
    27.5M
    5.84%
  • Appliances
    26.4M
    5.6%
  • Business Services
    26.1M
    5.54%
  • Life Services
    25.9M
    5.5%
  • Vehicles & Transportation
    25.4M
    5.4%
  • Games
    25.3M
    5.39%
  • Baby, Kids & Maternity
    21.5M
    4.57%
  • Travel
    20.2M
    4.29%
  • Sports & Outdoors
    19.9M
    4.22%
  • Pets
    16.6M
    3.53%
  • Education
    15.4M
    3.27%
  • Financial Services
    13.1M
    2.78%
  • E-Commerce
    1.6M
    0.36%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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