TikTok Ad Targeting & Audience in Mexico 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Mexico. TikTok Ad Targeting in Mexico now has more than 122.6M Audience.

In July 2026, Ad Targeting in Mexico exceeds 122.1M.

In August 2026, Ad Targeting in Mexico exceeds 122.6M, an increase of +494K, and the GDP per capita in Mexico is $8.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Mexico Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    67.9M
    55.4%
  • FEMALE
    54.7M
    44.6%

TikTok Targeting Audience Mexico Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    24.6M
    20.12%
  • 25-34
    58.6M
    47.79%
  • 35-44
    20.5M
    16.79%
  • 45-54
    10.2M
    8.33%
  • 55+
    8.5M
    6.97%

TikTok Targeting Audience Mexico Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    13.2M
    34.92%
  • Samsung
    8.4M
    22.14%
  • Motorola
    5.2M
    13.69%
  • OPPO
    4.1M
    10.95%
  • Xiaomi
    3.2M
    8.57%
  • HUAWEI
    1.7M
    4.73%
  • Vivo
    550K
    1.45%
  • Honor
    499K
    1.31%
  • ZTE
    303K
    0.8%
  • LG
    175K
    0.46%
  • RealMe
    164K
    0.43%
  • OnePlus
    117K
    0.31%
  • Nokia
    57K
    0.15%
  • ITEL
    10K
    0.03%
  • SONY
    8K
    0.02%
  • Infinix
    5K
    0.01%
  • TECNO
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Mexico Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    119.7M
    84%
  • English
    6.3M
    4.47%
  • Tamil
    3.2M
    2.27%
  • Portuguese
    2.7M
    1.96%
  • Italian
    1.7M
    1.25%
  • Telugu
    1.1M
    0.82%
  • French
    1.1M
    0.78%
  • Malayalam
    736K
    0.52%
  • Japanese
    658K
    0.46%
  • Swedish
    537K
    0.38%
  • Turkish
    511K
    0.36%
  • Polish
    397K
    0.28%
  • Vietnamese
    394K
    0.28%
  • Kannada
    392K
    0.27%
  • Dutch
    350K
    0.25%
  • Malay
    279K
    0.2%
  • Hindi
    268K
    0.19%
  • Traditional Chinese
    236K
    0.17%
  • Finnish
    235K
    0.16%
  • Hungarian
    218K
    0.15%
  • Indonesian
    200K
    0.14%
  • Korean
    182K
    0.13%
  • Romanian
    162K
    0.11%
  • Marathi
    146K
    0.1%
  • Russian
    123K
    0.09%
  • Gujarati
    83K
    0.06%
  • Thai
    72K
    0.05%
  • Punjabi
    61K
    0.04%
  • German
    52K
    0.04%
  • Ukrainian
    18K
    0.01%
  • Arabic
    13K
    0.01%
  • Hebrew
    11K
    0.01%
  • Czech
    3K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Mexico Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    85.3M
    6.16%
  • Apps
    81.9M
    5.92%
  • Apparel & Accessories
    81.4M
    5.88%
  • Food & Beverage
    81.3M
    5.87%
  • Beauty & Personal Care
    80.7M
    5.83%
  • Games
    80.3M
    5.8%
  • Tech & Electronics
    79.5M
    5.74%
  • Household Products
    78.6M
    5.68%
  • Home Improvement
    75M
    5.41%
  • Appliances
    74M
    5.34%
  • Vehicles & Transportation
    71.5M
    5.16%
  • Life Services
    70.4M
    5.09%
  • Travel
    67.4M
    4.86%
  • Business Services
    65.1M
    4.7%
  • Pets
    61.6M
    4.45%
  • Financial Services
    57.3M
    4.14%
  • Education
    57.1M
    4.13%
  • Sports & Outdoors
    55.4M
    4%
  • Baby, Kids & Maternity
    47.7M
    3.44%
  • E-Commerce
    33.2M
    2.4%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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