TikTok Ad Targeting & Audience in Mexico 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Mexico. TikTok Ad Targeting in Mexico now has more than 124.3M Audience.

In September 2026, Ad Targeting in Mexico exceeds 123.4M.

In October 2026, Ad Targeting in Mexico exceeds 124.3M, an increase of +876K, and the GDP per capita in Mexico is $8.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Mexico Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    71M
    57.15%
  • FEMALE
    53.2M
    42.85%

TikTok Targeting Audience Mexico Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    24.6M
    19.86%
  • 25-34
    59.6M
    47.99%
  • 35-44
    20.5M
    16.51%
  • 45-54
    10.4M
    8.43%
  • 55+
    8.9M
    7.2%

TikTok Targeting Audience Mexico Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    13M
    35.77%
  • Samsung
    7.9M
    21.79%
  • Motorola
    4.9M
    13.48%
  • OPPO
    4M
    11.05%
  • Xiaomi
    3M
    8.46%
  • HUAWEI
    1.6M
    4.57%
  • Vivo
    527K
    1.45%
  • Honor
    473K
    1.3%
  • ZTE
    276K
    0.76%
  • LG
    163K
    0.45%
  • RealMe
    148K
    0.41%
  • OnePlus
    109K
    0.3%
  • Nokia
    55K
    0.15%
  • ITEL
    10K
    0.03%
  • SONY
    7K
    0.02%
  • TECNO
    5K
    0.01%
  • Infinix
    5K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Mexico Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    121.1M
    85%
  • English
    6.2M
    4.38%
  • Tamil
    3M
    2.13%
  • Portuguese
    2.5M
    1.8%
  • Italian
    1.6M
    1.14%
  • Telugu
    1M
    0.77%
  • French
    1M
    0.72%
  • Malayalam
    690K
    0.48%
  • Japanese
    609K
    0.43%
  • Swedish
    483K
    0.34%
  • Turkish
    470K
    0.33%
  • Kannada
    365K
    0.26%
  • Polish
    357K
    0.25%
  • Vietnamese
    356K
    0.25%
  • Dutch
    314K
    0.22%
  • Malay
    253K
    0.18%
  • Hindi
    236K
    0.17%
  • Traditional Chinese
    233K
    0.16%
  • Finnish
    209K
    0.15%
  • Hungarian
    194K
    0.14%
  • Indonesian
    178K
    0.12%
  • Korean
    174K
    0.12%
  • Romanian
    145K
    0.1%
  • Marathi
    129K
    0.09%
  • Russian
    113K
    0.08%
  • Gujarati
    74K
    0.05%
  • Thai
    67K
    0.05%
  • Punjabi
    56K
    0.04%
  • German
    50K
    0.04%
  • Ukrainian
    16K
    0.01%
  • Arabic
    12K
    0.01%
  • Hebrew
    11K
    0.01%
  • Czech
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Mexico Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    113.1M
    7.36%
  • Food & Beverage
    105.7M
    6.87%
  • Apps
    102.7M
    6.68%
  • Education
    98.5M
    6.41%
  • Apparel & Accessories
    95.8M
    6.23%
  • Life Services
    94.5M
    6.15%
  • Games
    89.8M
    5.84%
  • Sports & Outdoors
    83.9M
    5.46%
  • Beauty & Personal Care
    83.4M
    5.43%
  • Tech & Electronics
    83.1M
    5.41%
  • Appliances
    80.7M
    5.25%
  • Business Services
    74.8M
    4.86%
  • Household Products
    73.4M
    4.78%
  • Home Improvement
    73.3M
    4.77%
  • Vehicles & Transportation
    72.5M
    4.72%
  • Pets
    57.6M
    3.75%
  • Travel
    53.5M
    3.48%
  • Baby, Kids & Maternity
    46.3M
    3.01%
  • Financial Services
    34.9M
    2.28%
  • E-Commerce
    19.5M
    1.27%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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