TikTok Ad Targeting & Audience in Mexico 2024

by Werner Geyser Last Updated: September 4 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Mexico. TikTok Ad Targeting in Mexico now has more than 87.7M Audience.

In August 2024, Ad Targeting in Mexico exceeds 87.3M.

In September 2024, Ad Targeting in Mexico exceeds 87.7M, an increase of +387K, and the GDP per capita in Mexico is $8.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Mexico Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    46.8M
    53.34%
  • FEMALE
    40.9M
    46.66%

TikTok Targeting Audience Mexico Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    32.3M
    36.83%
  • 25-34
    31.6M
    36.04%
  • 35-44
    12.2M
    14%
  • 45-54
    6.4M
    7.39%
  • 55+
    5M
    5.74%

TikTok Targeting Audience Mexico Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    13.5M
    25.69%
  • Samsung
    13.2M
    25.17%
  • Motorola
    9.6M
    18.29%
  • Xiaomi
    5.4M
    10.43%
  • OPPO
    4M
    7.71%
  • HUAWEI
    3.4M
    6.5%
  • ZTE
    904K
    1.72%
  • Honor
    758K
    1.44%
  • Vivo
    590K
    1.12%
  • LG
    398K
    0.76%
  • RealMe
    291K
    0.55%
  • OnePlus
    193K
    0.37%
  • Nokia
    95K
    0.18%
  • SONY
    25K
    0.05%
  • TECNO
    8K
    0.02%
  • Infinix
    8K
    0.02%
  • ITEL
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Mexico Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    86.3M
    88.66%
  • English
    7.7M
    7.97%
  • Japanese
    510K
    0.52%
  • Portuguese
    508K
    0.52%
  • Italian
    422K
    0.43%
  • French
    370K
    0.38%
  • Traditional Chinese
    219K
    0.22%
  • Tamil
    171K
    0.18%
  • Korean
    110K
    0.11%
  • Malay
    79K
    0.08%
  • Swedish
    73K
    0.07%
  • German
    72K
    0.07%
  • Malayalam
    64K
    0.07%
  • Dutch
    55K
    0.06%
  • Turkish
    54K
    0.06%
  • Polish
    54K
    0.06%
  • Arabic
    54K
    0.06%
  • Telugu
    53K
    0.05%
  • Vietnamese
    51K
    0.05%
  • Finnish
    51K
    0.05%
  • Hindi
    45K
    0.05%
  • Indonesian
    42K
    0.04%
  • Hungarian
    38K
    0.04%
  • Russian
    31K
    0.03%
  • Kannada
    30K
    0.03%
  • Thai
    24K
    0.02%
  • Marathi
    24K
    0.02%
  • Romanian
    18K
    0.02%
  • Gujarati
    16K
    0.02%
  • Czech
    15K
    0.02%
  • Punjabi
    10K
    0.01%
  • Bengali
    10K
    0.01%
  • Ukrainian
    4K
    0%
  • Hebrew
    4K
    0%
  • Greek
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Mexico Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    70.2M
    5.85%
  • Food & Beverage
    68.2M
    5.69%
  • Apps
    67.5M
    5.63%
  • Apparel & Accessories
    66.9M
    5.58%
  • Beauty & Personal Care
    66.4M
    5.54%
  • Games
    66.2M
    5.53%
  • Life Services
    66M
    5.5%
  • Travel
    62.9M
    5.25%
  • Tech & Electronics
    62.6M
    5.22%
  • Vehicles & Transportation
    62.4M
    5.21%
  • Business Services
    60M
    5.01%
  • Household Products
    59.3M
    4.95%
  • Baby, Kids & Maternity
    58.4M
    4.87%
  • Education
    58.1M
    4.85%
  • Appliances
    57.5M
    4.8%
  • Pets
    51.1M
    4.26%
  • Financial Services
    50.7M
    4.23%
  • Home Improvement
    49.4M
    4.12%
  • Sports & Outdoors
    48.6M
    4.05%
  • E-Commerce
    46.1M
    3.85%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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