TikTok Ad Targeting & Audience in Mexico 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Mexico. TikTok Ad Targeting in Mexico now has more than 117M Audience.

In February 2026, Ad Targeting in Mexico exceeds 116.2M.

In March 2026, Ad Targeting in Mexico exceeds 117M, an increase of +843K, and the GDP per capita in Mexico is $8.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Mexico Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    60.5M
    51.69%
  • FEMALE
    56.5M
    48.31%

TikTok Targeting Audience Mexico Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    25.1M
    21.49%
  • 25-34
    57.4M
    49.02%
  • 35-44
    16.9M
    14.44%
  • 45-54
    9.5M
    8.18%
  • 55+
    8M
    6.87%

TikTok Targeting Audience Mexico Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    13.8M
    33.1%
  • Samsung
    9.5M
    22.69%
  • Motorola
    6M
    14.45%
  • OPPO
    4.4M
    10.61%
  • Xiaomi
    3.7M
    8.9%
  • HUAWEI
    2M
    5%
  • Vivo
    612K
    1.46%
  • Honor
    562K
    1.34%
  • ZTE
    392K
    0.93%
  • LG
    213K
    0.51%
  • RealMe
    190K
    0.45%
  • OnePlus
    132K
    0.31%
  • Nokia
    69K
    0.16%
  • SONY
    11K
    0.03%
  • ITEL
    10K
    0.02%
  • Infinix
    7K
    0.02%
  • TECNO
    5K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Mexico Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    115.9M
    86.46%
  • English
    6M
    4.5%
  • Portuguese
    2M
    1.56%
  • Tamil
    2M
    1.53%
  • Italian
    1.4M
    1.08%
  • French
    966K
    0.72%
  • Telugu
    704K
    0.53%
  • Malayalam
    527K
    0.39%
  • Japanese
    505K
    0.38%
  • Swedish
    391K
    0.29%
  • Turkish
    334K
    0.25%
  • Polish
    297K
    0.22%
  • Kannada
    296K
    0.22%
  • Dutch
    273K
    0.2%
  • Vietnamese
    260K
    0.19%
  • Traditional Chinese
    239K
    0.18%
  • Hindi
    218K
    0.16%
  • Malay
    215K
    0.16%
  • Finnish
    196K
    0.15%
  • Korean
    166K
    0.12%
  • Indonesian
    164K
    0.12%
  • Hungarian
    160K
    0.12%
  • Marathi
    115K
    0.09%
  • Romanian
    113K
    0.08%
  • Russian
    102K
    0.08%
  • Gujarati
    68K
    0.05%
  • Thai
    55K
    0.04%
  • German
    54K
    0.04%
  • Punjabi
    41K
    0.03%
  • Arabic
    32K
    0.02%
  • Ukrainian
    12K
    0.01%
  • Hebrew
    11K
    0.01%
  • Czech
    3K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Mexico Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    76.5M
    6.71%
  • Apps
    75.3M
    6.6%
  • Food & Beverage
    71.6M
    6.28%
  • Games
    70.7M
    6.2%
  • Beauty & Personal Care
    69.7M
    6.12%
  • Tech & Electronics
    65.4M
    5.74%
  • Business Services
    65.3M
    5.72%
  • Life Services
    64.4M
    5.65%
  • Apparel & Accessories
    63.2M
    5.54%
  • Household Products
    61.6M
    5.4%
  • Vehicles & Transportation
    57.5M
    5.04%
  • Home Improvement
    57.5M
    5.04%
  • Travel
    55.2M
    4.84%
  • Financial Services
    50.8M
    4.45%
  • Baby, Kids & Maternity
    49.3M
    4.33%
  • Education
    46.2M
    4.05%
  • E-Commerce
    39.7M
    3.48%
  • Appliances
    37.9M
    3.33%
  • Pets
    35.9M
    3.15%
  • Sports & Outdoors
    26.4M
    2.32%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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