TikTok Ad Targeting & Audience in Mexico 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Mexico. TikTok Ad Targeting in Mexico now has more than 111.2M Audience.

In November 2025, Ad Targeting in Mexico exceeds 110.1M.

In December 2025, Ad Targeting in Mexico exceeds 111.2M, an increase of +1.1M, and the GDP per capita in Mexico is $8.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Mexico Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    65.8M
    59.19%
  • FEMALE
    45.4M
    40.81%

TikTok Targeting Audience Mexico Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    25.3M
    22.77%
  • 25-34
    53.7M
    48.27%
  • 35-44
    15.9M
    14.3%
  • 45-54
    8.9M
    8.05%
  • 55+
    7.3M
    6.61%

TikTok Targeting Audience Mexico Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    14.2M
    32.37%
  • Samsung
    10M
    22.91%
  • Motorola
    6.5M
    14.92%
  • OPPO
    4.4M
    10.16%
  • Xiaomi
    4M
    9.17%
  • HUAWEI
    2.2M
    5.2%
  • Vivo
    608K
    1.38%
  • Honor
    586K
    1.33%
  • ZTE
    446K
    1.02%
  • LG
    228K
    0.52%
  • RealMe
    206K
    0.47%
  • OnePlus
    138K
    0.31%
  • Nokia
    72K
    0.16%
  • SONY
    13K
    0.03%
  • Infinix
    6K
    0.01%
  • ITEL
    6K
    0.01%
  • TECNO
    5K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Mexico Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    110.2M
    88.64%
  • English
    5.9M
    4.76%
  • Portuguese
    1.4M
    1.15%
  • Tamil
    1.1M
    0.89%
  • Italian
    1M
    0.85%
  • French
    778K
    0.63%
  • Japanese
    391K
    0.31%
  • Telugu
    369K
    0.3%
  • Malayalam
    318K
    0.26%
  • Swedish
    257K
    0.21%
  • Traditional Chinese
    245K
    0.2%
  • Turkish
    211K
    0.17%
  • Polish
    208K
    0.17%
  • Dutch
    187K
    0.15%
  • Kannada
    185K
    0.15%
  • Vietnamese
    171K
    0.14%
  • Hindi
    158K
    0.13%
  • Korean
    155K
    0.12%
  • Malay
    152K
    0.12%
  • Finnish
    149K
    0.12%
  • Indonesian
    124K
    0.1%
  • Hungarian
    114K
    0.09%
  • Marathi
    84K
    0.07%
  • Romanian
    73K
    0.06%
  • Russian
    72K
    0.06%
  • German
    54K
    0.04%
  • Gujarati
    52K
    0.04%
  • Thai
    41K
    0.03%
  • Punjabi
    30K
    0.02%
  • Arabic
    15K
    0.01%
  • Hebrew
    8K
    0.01%
  • Ukrainian
    7K
    0.01%
  • Czech
    3K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Mexico Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    71.4M
    6.55%
  • News & Entertainment
    70.6M
    6.47%
  • Food & Beverage
    69M
    6.33%
  • Beauty & Personal Care
    66.1M
    6.06%
  • Games
    65.6M
    6.01%
  • Business Services
    64.1M
    5.88%
  • Apparel & Accessories
    61.2M
    5.61%
  • Life Services
    59.8M
    5.48%
  • Tech & Electronics
    59.2M
    5.43%
  • Vehicles & Transportation
    56.4M
    5.17%
  • Household Products
    53M
    4.86%
  • E-Commerce
    52.3M
    4.79%
  • Home Improvement
    50.7M
    4.65%
  • Travel
    50.6M
    4.64%
  • Financial Services
    49.4M
    4.53%
  • Appliances
    45.4M
    4.16%
  • Education
    42M
    3.85%
  • Pets
    38.2M
    3.51%
  • Baby, Kids & Maternity
    34.3M
    3.15%
  • Sports & Outdoors
    31M
    2.84%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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