TikTok Ad Targeting & Audience in Sweden 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Sweden. TikTok Ad Targeting in Sweden now has more than 4.2M Audience.

In September 2026, Ad Targeting in Sweden exceeds 4.1M.

In October 2026, Ad Targeting in Sweden exceeds 4.2M, an increase of +78K, and the GDP per capita in Sweden is $51.9K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Sweden Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.2M
    29.38%
  • FEMALE
    2.9M
    70.62%

TikTok Targeting Audience Sweden Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.02%
  • 18-24
    1.1M
    28.05%
  • 25-34
    1.4M
    34.22%
  • 35-44
    622K
    14.65%
  • 45-54
    682K
    16.06%
  • 55+
    297K
    6.99%

TikTok Targeting Audience Sweden Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1M
    79.73%
  • Samsung
    219K
    16.32%
  • Xiaomi
    16K
    1.19%
  • OnePlus
    9K
    0.67%
  • HUAWEI
    9K
    0.67%
  • Motorola
    4K
    0.3%
  • SONY
    3K
    0.22%
  • Zen Admire Unity
    1K
    0.07%
  • ZTE
    1K
    0.07%
  • Vivo
    1K
    0.07%
  • TECNO
    1K
    0.07%
  • RealMe
    1K
    0.07%
  • OPPO
    1K
    0.07%
  • Nokia
    1K
    0.07%
  • LG
    1K
    0.07%
  • Infinix
    1K
    0.07%
  • ITEL
    1K
    0.07%
  • Honor
    1K
    0.07%
  • Discovery
    1K
    0.07%

TikTok Targeting Audience Sweden Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Swedish
    3.4M
    52.86%
  • English
    1.5M
    23.51%
  • Tamil
    338K
    5.2%
  • Arabic
    173K
    2.66%
  • Telugu
    162K
    2.49%
  • Russian
    162K
    2.49%
  • Turkish
    138K
    2.12%
  • Spanish
    80K
    1.23%
  • Vietnamese
    59K
    0.91%
  • Polish
    54K
    0.83%
  • French
    41K
    0.63%
  • Thai
    33K
    0.51%
  • Italian
    31K
    0.48%
  • Portuguese
    29K
    0.45%
  • German
    27K
    0.42%
  • Traditional Chinese
    25K
    0.38%
  • Romanian
    21K
    0.32%
  • Finnish
    19K
    0.29%
  • Dutch
    18K
    0.28%
  • Malayalam
    17K
    0.26%
  • Ukrainian
    15K
    0.23%
  • Hindi
    11K
    0.17%
  • Malay
    10K
    0.15%
  • Hungarian
    10K
    0.15%
  • Japanese
    9K
    0.14%
  • Indonesian
    9K
    0.14%
  • Korean
    8K
    0.12%
  • Kannada
    8K
    0.12%
  • Greek
    7K
    0.11%
  • Marathi
    5K
    0.08%
  • Gujarati
    5K
    0.08%
  • Punjabi
    3K
    0.05%
  • Rajasthani
    1K
    0.02%
  • Oriya
    1K
    0.02%
  • Hebrew
    1K
    0.02%
  • Haryanavi
    1K
    0.02%
  • Czech
    1K
    0.02%
  • Bihari
    1K
    0.02%
  • Bengali
    1K
    0.02%
  • Assamese
    1K
    0.02%

TikTok Sweden Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    3.2M
    6.99%
  • Food & Beverage
    3M
    6.54%
  • Apparel & Accessories
    2.9M
    6.43%
  • Apps
    2.9M
    6.43%
  • Education
    2.9M
    6.41%
  • Life Services
    2.8M
    6.12%
  • Sports & Outdoors
    2.8M
    6.03%
  • Beauty & Personal Care
    2.6M
    5.77%
  • Tech & Electronics
    2.5M
    5.45%
  • Games
    2.5M
    5.39%
  • Business Services
    2.4M
    5.18%
  • Appliances
    2.3M
    5.14%
  • Home Improvement
    2.3M
    5.11%
  • Travel
    2.2M
    4.72%
  • Vehicles & Transportation
    2.1M
    4.51%
  • Household Products
    2M
    4.44%
  • Pets
    1.4M
    3.07%
  • Baby, Kids & Maternity
    1.3M
    2.82%
  • Financial Services
    1.1M
    2.38%
  • E-Commerce
    510K
    1.09%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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