TikTok Ad Targeting & Audience in Portugal 2022

by Werner Geyser Last Updated: April 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Portugal. TikTok Ad Targeting in Portugal now has more than 3.8M Audience.

In March 2024, Ad Targeting in Portugal exceeds 4M.

In April 2024, Ad Targeting in Portugal exceeds 3.8M, an increase of -222K, and the GDP per capita in Portugal is $22.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Portugal Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.7M
    46.12%
  • FEMALE
    2M
    53.88%

TikTok Targeting Audience Portugal Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.03%
  • 18-24
    1.2M
    33.61%
  • 25-34
    1M
    27.4%
  • 35-44
    661K
    17.26%
  • 45-54
    485K
    12.67%
  • 55+
    346K
    9.04%

TikTok Targeting Audience Portugal Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1.1M
    42.48%
  • Samsung
    823K
    29.63%
  • Xiaomi
    417K
    15.01%
  • OPPO
    154K
    5.54%
  • HUAWEI
    149K
    5.36%
  • OnePlus
    12K
    0.43%
  • Motorola
    8K
    0.29%
  • Honor
    7K
    0.25%
  • RealMe
    6K
    0.22%
  • ZTE
    5K
    0.18%
  • Vivo
    5K
    0.18%
  • LG
    3K
    0.11%
  • Nokia
    2K
    0.07%
  • Discovery
    2K
    0.07%
  • Zen Admire Unity
    1K
    0.04%
  • TECNO
    1K
    0.04%
  • SONY
    1K
    0.04%
  • Infinix
    1K
    0.04%
  • ITEL
    1K
    0.04%

TikTok Targeting Audience Portugal Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    3.2M
    84.7%
  • English
    405K
    10.59%
  • Spanish
    50K
    1.31%
  • French
    43K
    1.12%
  • Russian
    16K
    0.42%
  • German
    13K
    0.34%
  • Ukrainian
    7K
    0.18%
  • Romanian
    7K
    0.18%
  • Italian
    6K
    0.16%
  • Dutch
    4K
    0.1%
  • Swedish
    2K
    0.05%
  • Polish
    2K
    0.05%
  • Indonesian
    2K
    0.05%
  • Arabic
    2K
    0.05%
  • Vietnamese
    1K
    0.03%
  • Turkish
    1K
    0.03%
  • Traditional Chinese
    1K
    0.03%
  • Thai
    1K
    0.03%
  • Telugu
    1K
    0.03%
  • Tamil
    1K
    0.03%
  • Rajasthani
    1K
    0.03%
  • Punjabi
    1K
    0.03%
  • Oriya
    1K
    0.03%
  • Marathi
    1K
    0.03%
  • Malayalam
    1K
    0.03%
  • Malay
    1K
    0.03%
  • Korean
    1K
    0.03%
  • Kannada
    1K
    0.03%
  • Japanese
    1K
    0.03%
  • Hungarian
    1K
    0.03%
  • Hindi
    1K
    0.03%
  • Hebrew
    1K
    0.03%
  • Haryanavi
    1K
    0.03%
  • Gujarati
    1K
    0.03%
  • Greek
    1K
    0.03%
  • Finnish
    1K
    0.03%
  • Czech
    1K
    0.03%
  • Bihari
    1K
    0.03%
  • Bengali
    1K
    0.03%
  • Assamese
    1K
    0.03%

TikTok Portugal Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    3.2M
    7.01%
  • Food & Beverage
    3.1M
    6.65%
  • News & Entertainment
    3.1M
    6.62%
  • Beauty & Personal Care
    3.1M
    6.62%
  • Apparel & Accessories
    3M
    6.58%
  • Games
    3M
    6.46%
  • Travel
    3M
    6.41%
  • Life Services
    2.8M
    6.16%
  • Business Services
    2.7M
    5.95%
  • Vehicles & Transportation
    2.6M
    5.73%
  • Tech & Electronics
    2.5M
    5.42%
  • Household Products
    2.4M
    5.12%
  • Appliances
    2.2M
    4.84%
  • Education
    2M
    4.46%
  • Baby, Kids & Maternity
    1.7M
    3.74%
  • Home Improvement
    1.5M
    3.32%
  • Sports & Outdoors
    1.5M
    3.27%
  • E-Commerce
    927K
    1.97%
  • Pets
    889K
    1.89%
  • Financial Services
    837K
    1.78%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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