TikTok Ad Targeting & Audience in Portugal 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Portugal. TikTok Ad Targeting in Portugal now has more than 4.3M Audience.

In November 2025, Ad Targeting in Portugal exceeds 4.5M.

In December 2025, Ad Targeting in Portugal exceeds 4.3M, an increase of -117K, and the GDP per capita in Portugal is $22.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Portugal Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.5M
    35.78%
  • FEMALE
    2.8M
    64.22%

TikTok Targeting Audience Portugal Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.02%
  • 18-24
    880K
    19.99%
  • 25-34
    1.4M
    32.78%
  • 35-44
    893K
    20.29%
  • 45-54
    682K
    15.49%
  • 55+
    503K
    11.43%

TikTok Targeting Audience Portugal Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    935K
    49.31%
  • Samsung
    529K
    27.9%
  • Xiaomi
    217K
    11.45%
  • OPPO
    129K
    6.8%
  • HUAWEI
    54K
    2.85%
  • OnePlus
    7K
    0.37%
  • Vivo
    4K
    0.21%
  • RealMe
    4K
    0.21%
  • Motorola
    4K
    0.21%
  • Honor
    3K
    0.16%
  • ZTE
    2K
    0.11%
  • Zen Admire Unity
    1K
    0.05%
  • TECNO
    1K
    0.05%
  • SONY
    1K
    0.05%
  • Nokia
    1K
    0.05%
  • LG
    1K
    0.05%
  • Infinix
    1K
    0.05%
  • ITEL
    1K
    0.05%
  • Discovery
    1K
    0.05%

TikTok Targeting Audience Portugal Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    3.9M
    72%
  • English
    779K
    14.05%
  • Spanish
    212K
    3.82%
  • Tamil
    131K
    2.36%
  • French
    106K
    1.91%
  • Telugu
    44K
    0.79%
  • Russian
    37K
    0.67%
  • Swedish
    23K
    0.41%
  • Italian
    23K
    0.41%
  • Traditional Chinese
    21K
    0.38%
  • Romanian
    19K
    0.34%
  • German
    18K
    0.32%
  • Vietnamese
    17K
    0.31%
  • Hindi
    17K
    0.31%
  • Turkish
    15K
    0.27%
  • Ukrainian
    14K
    0.25%
  • Punjabi
    13K
    0.23%
  • Dutch
    7K
    0.13%
  • Polish
    6K
    0.11%
  • Arabic
    6K
    0.11%
  • Thai
    5K
    0.09%
  • Indonesian
    5K
    0.09%
  • Malayalam
    4K
    0.07%
  • Japanese
    4K
    0.07%
  • Malay
    3K
    0.05%
  • Korean
    3K
    0.05%
  • Hungarian
    3K
    0.05%
  • Marathi
    2K
    0.04%
  • Kannada
    2K
    0.04%
  • Gujarati
    2K
    0.04%
  • Finnish
    2K
    0.04%
  • Bengali
    2K
    0.04%
  • Rajasthani
    1K
    0.02%
  • Oriya
    1K
    0.02%
  • Hebrew
    1K
    0.02%
  • Haryanavi
    1K
    0.02%
  • Greek
    1K
    0.02%
  • Czech
    1K
    0.02%
  • Bihari
    1K
    0.02%
  • Assamese
    1K
    0.02%

TikTok Portugal Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    2.6M
    6.68%
  • Beauty & Personal Care
    2.5M
    6.49%
  • News & Entertainment
    2.5M
    6.3%
  • Apparel & Accessories
    2.4M
    6.21%
  • Business Services
    2.4M
    6.08%
  • Food & Beverage
    2.3M
    5.93%
  • Games
    2.2M
    5.65%
  • Life Services
    2.2M
    5.65%
  • Home Improvement
    2.1M
    5.37%
  • Travel
    2M
    5.27%
  • Household Products
    2M
    5.17%
  • Tech & Electronics
    2M
    5.1%
  • Financial Services
    1.8M
    4.77%
  • Vehicles & Transportation
    1.8M
    4.72%
  • Appliances
    1.8M
    4.61%
  • E-Commerce
    1.6M
    4.18%
  • Education
    1.5M
    3.99%
  • Sports & Outdoors
    1.2M
    3.15%
  • Baby, Kids & Maternity
    1.1M
    2.97%
  • Pets
    678K
    1.71%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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