TikTok Ad Targeting & Audience in New Zealand 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in New Zealand. TikTok Ad Targeting in New Zealand now has more than 2.4M Audience.

In September 2026, Ad Targeting in New Zealand exceeds 2.3M.

In October 2026, Ad Targeting in New Zealand exceeds 2.4M, an increase of +56K, and the GDP per capita in New Zealand is $41.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience New Zealand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.3M
    55.88%
  • FEMALE
    1M
    44.12%

TikTok Targeting Audience New Zealand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.04%
  • 18-24
    642K
    26.28%
  • 25-34
    1.1M
    45.11%
  • 35-44
    369K
    15.1%
  • 45-54
    183K
    7.49%
  • 55+
    146K
    5.98%

TikTok Targeting Audience New Zealand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    564K
    71.39%
  • Samsung
    169K
    21.39%
  • OPPO
    33K
    4.18%
  • HUAWEI
    5K
    0.63%
  • Xiaomi
    4K
    0.51%
  • Vivo
    2K
    0.25%
  • Zen Admire Unity
    1K
    0.13%
  • ZTE
    1K
    0.13%
  • TECNO
    1K
    0.13%
  • SONY
    1K
    0.13%
  • RealMe
    1K
    0.13%
  • OnePlus
    1K
    0.13%
  • Nokia
    1K
    0.13%
  • Motorola
    1K
    0.13%
  • LG
    1K
    0.13%
  • Infinix
    1K
    0.13%
  • ITEL
    1K
    0.13%
  • Honor
    1K
    0.13%
  • Discovery
    1K
    0.13%

TikTok Targeting Audience New Zealand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    2.3M
    80.36%
  • Tamil
    97K
    3.33%
  • Telugu
    45K
    1.54%
  • Spanish
    44K
    1.51%
  • Hindi
    32K
    1.1%
  • Vietnamese
    29K
    0.99%
  • Portuguese
    26K
    0.89%
  • French
    23K
    0.79%
  • Italian
    22K
    0.75%
  • Malayalam
    21K
    0.72%
  • Punjabi
    19K
    0.65%
  • Swedish
    18K
    0.62%
  • Japanese
    18K
    0.62%
  • Indonesian
    17K
    0.58%
  • Dutch
    17K
    0.58%
  • Russian
    15K
    0.51%
  • Polish
    15K
    0.51%
  • Turkish
    13K
    0.45%
  • Malay
    13K
    0.45%
  • Traditional Chinese
    12K
    0.41%
  • Thai
    12K
    0.41%
  • Kannada
    10K
    0.34%
  • Korean
    9K
    0.31%
  • Finnish
    7K
    0.24%
  • Hungarian
    6K
    0.21%
  • Arabic
    6K
    0.21%
  • Romanian
    5K
    0.17%
  • Marathi
    5K
    0.17%
  • Gujarati
    5K
    0.17%
  • German
    2K
    0.07%
  • Ukrainian
    1K
    0.03%
  • Rajasthani
    1K
    0.03%
  • Oriya
    1K
    0.03%
  • Hebrew
    1K
    0.03%
  • Haryanavi
    1K
    0.03%
  • Greek
    1K
    0.03%
  • Czech
    1K
    0.03%
  • Bihari
    1K
    0.03%
  • Bengali
    1K
    0.03%
  • Assamese
    1K
    0.03%

TikTok New Zealand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    2.2M
    7.17%
  • Apps
    2M
    6.6%
  • Food & Beverage
    2M
    6.55%
  • Education
    2M
    6.37%
  • Apparel & Accessories
    2M
    6.34%
  • Sports & Outdoors
    1.9M
    6.15%
  • Life Services
    1.9M
    6.07%
  • Games
    1.8M
    5.84%
  • Beauty & Personal Care
    1.7M
    5.39%
  • Business Services
    1.6M
    5.34%
  • Tech & Electronics
    1.6M
    5.21%
  • Appliances
    1.5M
    4.92%
  • Travel
    1.5M
    4.83%
  • Home Improvement
    1.4M
    4.63%
  • Vehicles & Transportation
    1.3M
    4.34%
  • Household Products
    1.3M
    4.31%
  • Pets
    1M
    3.29%
  • Baby, Kids & Maternity
    1M
    3.17%
  • Financial Services
    797K
    2.52%
  • E-Commerce
    307K
    0.97%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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