TikTok Ad Targeting & Audience in New Zealand 2022

by Werner Geyser Last Updated: February 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in New Zealand. TikTok Ad Targeting in New Zealand now has more than 2.1M Audience.

In January 2024, Ad Targeting in New Zealand exceeds 2.1M.

In February 2024, Ad Targeting in New Zealand exceeds 2.1M, an increase of +36K, and the GDP per capita in New Zealand is $41.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience New Zealand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1M
    50%
  • FEMALE
    1M
    50%

TikTok Targeting Audience New Zealand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.05%
  • 18-24
    937K
    43.42%
  • 25-34
    683K
    31.65%
  • 35-44
    305K
    14.13%
  • 45-54
    139K
    6.44%
  • 55+
    93K
    4.31%

TikTok Targeting Audience New Zealand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    966K
    63.14%
  • Samsung
    409K
    26.73%
  • OPPO
    87K
    5.69%
  • HUAWEI
    23K
    1.5%
  • Xiaomi
    15K
    0.98%
  • Vivo
    5K
    0.33%
  • Nokia
    4K
    0.26%
  • Honor
    4K
    0.26%
  • RealMe
    3K
    0.2%
  • OnePlus
    3K
    0.2%
  • Motorola
    3K
    0.2%
  • Zen Admire Unity
    1K
    0.07%
  • ZTE
    1K
    0.07%
  • TECNO
    1K
    0.07%
  • SONY
    1K
    0.07%
  • LG
    1K
    0.07%
  • Infinix
    1K
    0.07%
  • ITEL
    1K
    0.07%
  • Discovery
    1K
    0.07%

TikTok Targeting Audience New Zealand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    2.1M
    96.96%
  • Spanish
    8K
    0.37%
  • Vietnamese
    7K
    0.32%
  • Thai
    5K
    0.23%
  • Traditional Chinese
    3K
    0.14%
  • Japanese
    3K
    0.14%
  • Russian
    2K
    0.09%
  • Portuguese
    2K
    0.09%
  • Korean
    2K
    0.09%
  • Indonesian
    2K
    0.09%
  • French
    2K
    0.09%
  • Arabic
    2K
    0.09%
  • Ukrainian
    1K
    0.05%
  • Turkish
    1K
    0.05%
  • Telugu
    1K
    0.05%
  • Tamil
    1K
    0.05%
  • Swedish
    1K
    0.05%
  • Romanian
    1K
    0.05%
  • Rajasthani
    1K
    0.05%
  • Punjabi
    1K
    0.05%
  • Polish
    1K
    0.05%
  • Oriya
    1K
    0.05%
  • Marathi
    1K
    0.05%
  • Malayalam
    1K
    0.05%
  • Malay
    1K
    0.05%
  • Kannada
    1K
    0.05%
  • Italian
    1K
    0.05%
  • Hungarian
    1K
    0.05%
  • Hindi
    1K
    0.05%
  • Hebrew
    1K
    0.05%
  • Haryanavi
    1K
    0.05%
  • Gujarati
    1K
    0.05%
  • Greek
    1K
    0.05%
  • German
    1K
    0.05%
  • Finnish
    1K
    0.05%
  • Dutch
    1K
    0.05%
  • Czech
    1K
    0.05%
  • Bihari
    1K
    0.05%
  • Bengali
    1K
    0.05%
  • Assamese
    1K
    0.05%

TikTok New Zealand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    1.8M
    9.97%
  • Apps
    1.8M
    9.67%
  • Games
    1.7M
    9.29%
  • Food & Beverage
    1.7M
    9.27%
  • Beauty & Personal Care
    1.6M
    8.65%
  • Life Services
    1.5M
    7.93%
  • Apparel & Accessories
    1.3M
    6.88%
  • Business Services
    1.2M
    6.5%
  • Education
    851K
    4.5%
  • Tech & Electronics
    813K
    4.3%
  • Household Products
    705K
    3.73%
  • Vehicles & Transportation
    674K
    3.56%
  • Travel
    578K
    3.05%
  • Home Improvement
    540K
    2.85%
  • Appliances
    539K
    2.85%
  • Sports & Outdoors
    502K
    2.65%
  • Pets
    279K
    1.47%
  • Financial Services
    264K
    1.4%
  • Baby, Kids & Maternity
    237K
    1.25%
  • E-Commerce
    43K
    0.23%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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