TikTok Ad Targeting & Audience in Spain 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Spain. TikTok Ad Targeting in Spain now has more than 23.9M Audience.

In July 2026, Ad Targeting in Spain exceeds 23.8M.

In August 2026, Ad Targeting in Spain exceeds 23.9M, an increase of +78K, and the GDP per capita in Spain is $27.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Spain Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    7.6M
    31.91%
  • FEMALE
    16.2M
    68.09%

TikTok Targeting Audience Spain Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    3.8M
    15.87%
  • 25-34
    5.2M
    21.96%
  • 35-44
    4.6M
    19.31%
  • 45-54
    5.3M
    22.5%
  • 55+
    4.8M
    20.35%

TikTok Targeting Audience Spain Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.3M
    46.97%
  • Samsung
    1.6M
    23.76%
  • Xiaomi
    1.2M
    16.87%
  • OPPO
    485K
    6.79%
  • Vivo
    131K
    1.84%
  • HUAWEI
    118K
    1.65%
  • RealMe
    47K
    0.66%
  • Honor
    32K
    0.45%
  • OnePlus
    26K
    0.36%
  • Motorola
    17K
    0.24%
  • LG
    13K
    0.18%
  • ZTE
    4K
    0.06%
  • Nokia
    3K
    0.04%
  • TECNO
    2K
    0.03%
  • SONY
    2K
    0.03%
  • Infinix
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Spain Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    21.5M
    66.33%
  • English
    2.6M
    8.05%
  • Portuguese
    1.2M
    3.91%
  • Tamil
    1.1M
    3.67%
  • French
    958K
    2.95%
  • Italian
    884K
    2.72%
  • Telugu
    492K
    1.51%
  • Dutch
    330K
    1.02%
  • Swedish
    310K
    0.95%
  • Romanian
    271K
    0.83%
  • Turkish
    259K
    0.8%
  • Malayalam
    245K
    0.75%
  • Russian
    238K
    0.73%
  • Vietnamese
    216K
    0.66%
  • Polish
    186K
    0.57%
  • German
    177K
    0.54%
  • Arabic
    143K
    0.44%
  • Kannada
    134K
    0.41%
  • Finnish
    134K
    0.41%
  • Malay
    128K
    0.39%
  • Hindi
    113K
    0.35%
  • Hungarian
    109K
    0.34%
  • Traditional Chinese
    92K
    0.28%
  • Japanese
    91K
    0.28%
  • Indonesian
    83K
    0.26%
  • Marathi
    47K
    0.14%
  • Ukrainian
    45K
    0.14%
  • Punjabi
    36K
    0.11%
  • Gujarati
    36K
    0.11%
  • Thai
    32K
    0.1%
  • Korean
    26K
    0.08%
  • Bengali
    26K
    0.08%
  • Czech
    6K
    0.02%
  • Hebrew
    4K
    0.01%
  • Greek
    4K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Spain Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    13.5M
    5.82%
  • Beauty & Personal Care
    13.3M
    5.72%
  • Apparel & Accessories
    13.2M
    5.67%
  • Apps
    13M
    5.58%
  • Business Services
    12.9M
    5.53%
  • Tech & Electronics
    12.8M
    5.51%
  • Appliances
    12.8M
    5.48%
  • Food & Beverage
    12.7M
    5.47%
  • Home Improvement
    12.6M
    5.43%
  • Travel
    12.3M
    5.29%
  • Vehicles & Transportation
    12.3M
    5.28%
  • Household Products
    11.6M
    4.99%
  • Games
    11.4M
    4.91%
  • Pets
    11.3M
    4.88%
  • Financial Services
    11.2M
    4.8%
  • Sports & Outdoors
    11.1M
    4.8%
  • Life Services
    11.1M
    4.77%
  • Education
    10.9M
    4.7%
  • E-Commerce
    6.5M
    2.81%
  • Baby, Kids & Maternity
    5.9M
    2.55%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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