TikTok Ad Targeting & Audience in Spain 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Spain. TikTok Ad Targeting in Spain now has more than 23.8M Audience.

In September 2026, Ad Targeting in Spain exceeds 23.8M.

In October 2026, Ad Targeting in Spain exceeds 23.8M, an increase of +35K, and the GDP per capita in Spain is $27.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Spain Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    7.3M
    30.66%
  • FEMALE
    16.5M
    69.34%

TikTok Targeting Audience Spain Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    3.6M
    15.45%
  • 25-34
    5.1M
    21.6%
  • 35-44
    4.4M
    18.54%
  • 45-54
    5.4M
    22.76%
  • 55+
    5.1M
    21.65%

TikTok Targeting Audience Spain Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3M
    46.69%
  • Samsung
    1.5M
    23.99%
  • Xiaomi
    1.1M
    16.71%
  • OPPO
    455K
    6.89%
  • Vivo
    129K
    1.95%
  • HUAWEI
    108K
    1.63%
  • RealMe
    43K
    0.65%
  • Honor
    30K
    0.45%
  • OnePlus
    24K
    0.36%
  • Motorola
    16K
    0.24%
  • LG
    12K
    0.18%
  • ZTE
    4K
    0.06%
  • Nokia
    3K
    0.05%
  • TECNO
    2K
    0.03%
  • SONY
    2K
    0.03%
  • Infinix
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Spain Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    21.9M
    66.76%
  • English
    2.4M
    7.44%
  • Portuguese
    1.3M
    4.13%
  • Tamil
    1.2M
    3.92%
  • Italian
    882K
    2.69%
  • French
    826K
    2.52%
  • Telugu
    544K
    1.66%
  • Swedish
    334K
    1.02%
  • Turkish
    293K
    0.89%
  • Romanian
    290K
    0.88%
  • Dutch
    257K
    0.78%
  • Malayalam
    251K
    0.76%
  • Russian
    248K
    0.76%
  • Vietnamese
    244K
    0.74%
  • Polish
    184K
    0.56%
  • Arabic
    162K
    0.49%
  • Finnish
    140K
    0.43%
  • Malay
    137K
    0.42%
  • Kannada
    136K
    0.41%
  • German
    124K
    0.38%
  • Hindi
    119K
    0.36%
  • Hungarian
    106K
    0.32%
  • Japanese
    101K
    0.31%
  • Traditional Chinese
    89K
    0.27%
  • Indonesian
    86K
    0.26%
  • Marathi
    50K
    0.15%
  • Ukrainian
    47K
    0.14%
  • Punjabi
    38K
    0.12%
  • Gujarati
    38K
    0.12%
  • Thai
    35K
    0.11%
  • Korean
    26K
    0.08%
  • Bengali
    24K
    0.07%
  • Hebrew
    4K
    0.01%
  • Greek
    4K
    0.01%
  • Czech
    4K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Spain Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    17.1M
    6.98%
  • Food & Beverage
    16.3M
    6.65%
  • Education
    15.8M
    6.48%
  • Apparel & Accessories
    15.5M
    6.33%
  • Apps
    15.5M
    6.33%
  • Life Services
    14.8M
    6.06%
  • Sports & Outdoors
    14.3M
    5.86%
  • Beauty & Personal Care
    13.1M
    5.36%
  • Appliances
    13M
    5.34%
  • Tech & Electronics
    12.7M
    5.21%
  • Business Services
    12.6M
    5.18%
  • Travel
    12.5M
    5.11%
  • Games
    12.4M
    5.09%
  • Home Improvement
    12.1M
    4.94%
  • Vehicles & Transportation
    11.9M
    4.87%
  • Household Products
    10.1M
    4.12%
  • Pets
    7.9M
    3.23%
  • Financial Services
    7.2M
    2.95%
  • Baby, Kids & Maternity
    5.9M
    2.41%
  • E-Commerce
    3.7M
    1.51%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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