TikTok Ad Targeting & Audience in Spain 2022

by Werner Geyser Last Updated: February 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Spain. TikTok Ad Targeting in Spain now has more than 18.7M Audience.

In January 2024, Ad Targeting in Spain exceeds 18.3M.

In February 2024, Ad Targeting in Spain exceeds 18.7M, an increase of +362K, and the GDP per capita in Spain is $27.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Spain Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9M
    48.47%
  • FEMALE
    9.6M
    51.53%

TikTok Targeting Audience Spain Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3.3M
    18.05%
  • 25-34
    5M
    26.78%
  • 35-44
    4M
    21.57%
  • 45-54
    3.4M
    18.67%
  • 55+
    2.7M
    14.93%

TikTok Targeting Audience Spain Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.6M
    34.33%
  • Xiaomi
    3.5M
    26.33%
  • Samsung
    3.3M
    24.91%
  • OPPO
    882K
    6.48%
  • HUAWEI
    482K
    3.54%
  • Vivo
    179K
    1.32%
  • RealMe
    137K
    1.01%
  • Honor
    78K
    0.57%
  • OnePlus
    57K
    0.42%
  • LG
    55K
    0.4%
  • Motorola
    46K
    0.34%
  • ZTE
    18K
    0.13%
  • SONY
    10K
    0.07%
  • Nokia
    7K
    0.05%
  • TECNO
    4K
    0.03%
  • Infinix
    4K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Spain Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    17M
    92.09%
  • English
    916K
    4.95%
  • French
    148K
    0.8%
  • Romanian
    92K
    0.5%
  • Russian
    49K
    0.26%
  • Arabic
    49K
    0.26%
  • Italian
    46K
    0.25%
  • German
    34K
    0.18%
  • Portuguese
    28K
    0.15%
  • Ukrainian
    19K
    0.1%
  • Dutch
    19K
    0.1%
  • Polish
    16K
    0.09%
  • Swedish
    8K
    0.04%
  • Hungarian
    4K
    0.02%
  • Finnish
    4K
    0.02%
  • Traditional Chinese
    3K
    0.02%
  • Vietnamese
    2K
    0.01%
  • Turkish
    2K
    0.01%
  • Greek
    2K
    0.01%
  • Czech
    2K
    0.01%
  • Thai
    1K
    0.01%
  • Telugu
    1K
    0.01%
  • Tamil
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Marathi
    1K
    0.01%
  • Malayalam
    1K
    0.01%
  • Malay
    1K
    0.01%
  • Korean
    1K
    0.01%
  • Kannada
    1K
    0.01%
  • Japanese
    1K
    0.01%
  • Indonesian
    1K
    0.01%
  • Hindi
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Spain Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    15.8M
    6.62%
  • News & Entertainment
    15.3M
    6.38%
  • Beauty & Personal Care
    15M
    6.28%
  • Life Services
    14.8M
    6.2%
  • Food & Beverage
    14.6M
    6.11%
  • Games
    14.5M
    6.06%
  • Business Services
    13.9M
    5.8%
  • Apparel & Accessories
    13.9M
    5.79%
  • Appliances
    13.6M
    5.7%
  • Travel
    13.3M
    5.58%
  • Tech & Electronics
    12.5M
    5.22%
  • Vehicles & Transportation
    12.2M
    5.13%
  • Household Products
    12.2M
    5.13%
  • Education
    12M
    5.03%
  • Home Improvement
    10.5M
    4.4%
  • Sports & Outdoors
    9.8M
    4.1%
  • Baby, Kids & Maternity
    7.7M
    3.23%
  • E-Commerce
    6.4M
    2.71%
  • Pets
    6.4M
    2.7%
  • Financial Services
    4.3M
    1.83%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2022 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].