TikTok Ad Targeting & Audience in France 2022

by Werner Geyser Last Updated: April 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in France. TikTok Ad Targeting in France now has more than 27.1M Audience.

In March 2024, Ad Targeting in France exceeds 28.8M.

In April 2024, Ad Targeting in France exceeds 27.1M, an increase of -1.6M, and the GDP per capita in France is $38.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience France Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    13M
    47.81%
  • FEMALE
    14.1M
    52.19%

TikTok Targeting Audience France Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    10.5M
    38.83%
  • 25-34
    7.3M
    27.09%
  • 35-44
    4.3M
    15.89%
  • 45-54
    2.7M
    10.26%
  • 55+
    2.1M
    7.92%

TikTok Targeting Audience France Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11.7M
    59.17%
  • Samsung
    4.7M
    23.65%
  • Xiaomi
    1.8M
    9.3%
  • OPPO
    627K
    3.14%
  • HUAWEI
    502K
    2.52%
  • Honor
    107K
    0.54%
  • Vivo
    89K
    0.45%
  • OnePlus
    78K
    0.39%
  • RealMe
    60K
    0.3%
  • Motorola
    53K
    0.27%
  • SONY
    25K
    0.13%
  • Nokia
    10K
    0.05%
  • TECNO
    6K
    0.03%
  • LG
    5K
    0.03%
  • Infinix
    5K
    0.03%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience France Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • French
    24.9M
    92.42%
  • English
    1.1M
    4.28%
  • Romanian
    146K
    0.54%
  • Spanish
    139K
    0.52%
  • Turkish
    111K
    0.41%
  • Portuguese
    100K
    0.37%
  • Arabic
    94K
    0.35%
  • Russian
    87K
    0.32%
  • Italian
    63K
    0.23%
  • German
    44K
    0.16%
  • Polish
    22K
    0.08%
  • Dutch
    17K
    0.06%
  • Ukrainian
    15K
    0.06%
  • Vietnamese
    6K
    0.02%
  • Thai
    5K
    0.02%
  • Swedish
    5K
    0.02%
  • Hungarian
    5K
    0.02%
  • Traditional Chinese
    3K
    0.01%
  • Greek
    3K
    0.01%
  • Japanese
    2K
    0.01%
  • Czech
    2K
    0.01%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Korean
    1K
    0%
  • Kannada
    1K
    0%
  • Indonesian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Finnish
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok France Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    22.3M
    6.66%
  • Food & Beverage
    21.9M
    6.53%
  • News & Entertainment
    21.8M
    6.49%
  • Beauty & Personal Care
    21.3M
    6.35%
  • Travel
    21.3M
    6.34%
  • Apparel & Accessories
    21.1M
    6.3%
  • Appliances
    19.7M
    5.88%
  • Life Services
    19.7M
    5.87%
  • Games
    19.4M
    5.77%
  • Vehicles & Transportation
    18.9M
    5.64%
  • Business Services
    18.8M
    5.6%
  • Tech & Electronics
    16.7M
    4.99%
  • Education
    16.4M
    4.89%
  • Sports & Outdoors
    15.7M
    4.69%
  • Household Products
    15.5M
    4.63%
  • Baby, Kids & Maternity
    12.6M
    3.77%
  • Home Improvement
    10.8M
    3.23%
  • Pets
    9.3M
    2.78%
  • Financial Services
    7.3M
    2.2%
  • E-Commerce
    4.6M
    1.4%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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