TikTok Ad Targeting & Audience in France 2022

by Werner Geyser Last Updated: December 3 2022 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in France. TikTok Ad Targeting in France now has more than 21.5M Audience.

In November 2022, Ad Targeting in France exceeds 21.7M.

In December 2022, Ad Targeting in France exceeds 21.5M, an increase of -186K, and the GDP per capita in France is $38.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience France Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.1M
    46.98%
  • FEMALE
    11.4M
    53.02%

TikTok Targeting Audience France Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    10M
    46.51%
  • 25-34
    5.5M
    25.84%
  • 35-44
    3M
    14.16%
  • 45-54
    1.7M
    8.16%
  • 55+
    1.1M
    5.32%

TikTok Targeting Audience France Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11.1M
    54.57%
  • Samsung
    5M
    24.62%
  • Xiaomi
    2.1M
    10.35%
  • HUAWEI
    932K
    4.57%
  • OPPO
    661K
    3.24%
  • Honor
    161K
    0.79%
  • OnePlus
    95K
    0.47%
  • RealMe
    78K
    0.38%
  • Vivo
    65K
    0.32%
  • SONY
    44K
    0.22%
  • Motorola
    42K
    0.21%
  • Nokia
    17K
    0.08%
  • TECNO
    10K
    0.05%
  • Infinix
    9K
    0.04%
  • LG
    8K
    0.04%
  • ZTE
    3K
    0.01%
  • ITEL
    3K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience France Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • French
    19.8M
    92.16%
  • English
    880K
    4.08%
  • Romanian
    127K
    0.59%
  • Turkish
    118K
    0.55%
  • Spanish
    115K
    0.53%
  • Russian
    107K
    0.5%
  • Portuguese
    84K
    0.39%
  • Arabic
    71K
    0.33%
  • Italian
    48K
    0.22%
  • German
    32K
    0.15%
  • Dutch
    20K
    0.09%
  • Ukrainian
    18K
    0.08%
  • Polish
    18K
    0.08%
  • Vietnamese
    8K
    0.04%
  • Thai
    7K
    0.03%
  • Traditional Chinese
    4K
    0.02%
  • Hungarian
    4K
    0.02%
  • Swedish
    2K
    0.01%
  • Korean
    2K
    0.01%
  • Japanese
    2K
    0.01%
  • Indonesian
    2K
    0.01%
  • Hebrew
    2K
    0.01%
  • Greek
    2K
    0.01%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Hindi
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Finnish
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok France Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apparel & Accessories
    17.7M
    6.21%
  • Beauty & Personal Care
    17.2M
    6.04%
  • Food & Beverage
    17.1M
    6.01%
  • News & Entertainment
    16.9M
    5.93%
  • Life Services
    16.4M
    5.74%
  • Games
    16.1M
    5.67%
  • Household Products
    16.1M
    5.64%
  • Sports & Outdoors
    15.8M
    5.56%
  • Vehicles & Transportation
    15.6M
    5.46%
  • Appliances
    15.6M
    5.46%
  • Apps
    14.3M
    5.03%
  • Education
    14.1M
    4.96%
  • Baby, Kids & Maternity
    14M
    4.91%
  • Business Services
    13.7M
    4.81%
  • Home Improvement
    12.8M
    4.5%
  • Travel
    12.5M
    4.39%
  • Tech & Electronics
    12M
    4.23%
  • Pets
    11.1M
    3.91%
  • E-Commerce
    8.2M
    2.87%
  • Financial Services
    7.6M
    2.67%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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