TikTok Ad Targeting & Audience in France 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in France. TikTok Ad Targeting in France now has more than 26.6M Audience.

In September 2026, Ad Targeting in France exceeds 26.3M.

In October 2026, Ad Targeting in France exceeds 26.6M, an increase of +317K, and the GDP per capita in France is $38.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience France Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    8.3M
    31.41%
  • FEMALE
    18.3M
    68.59%

TikTok Targeting Audience France Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    5.5M
    20.64%
  • 25-34
    7.1M
    26.92%
  • 35-44
    5.3M
    19.86%
  • 45-54
    5.3M
    20%
  • 55+
    3.3M
    12.57%

TikTok Targeting Audience France Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.1M
    61.71%
  • Samsung
    2.1M
    25.75%
  • Xiaomi
    530K
    6.36%
  • OPPO
    232K
    2.78%
  • HUAWEI
    132K
    1.58%
  • Vivo
    37K
    0.44%
  • Honor
    33K
    0.4%
  • OnePlus
    27K
    0.32%
  • RealMe
    17K
    0.2%
  • Motorola
    16K
    0.19%
  • SONY
    7K
    0.08%
  • TECNO
    3K
    0.04%
  • Nokia
    3K
    0.04%
  • Infinix
    3K
    0.04%
  • LG
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience France Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • French
    24.8M
    66.32%
  • English
    2.9M
    7.76%
  • Tamil
    1.9M
    5.07%
  • Portuguese
    979K
    2.61%
  • Italian
    847K
    2.26%
  • Telugu
    788K
    2.1%
  • Turkish
    722K
    1.92%
  • Spanish
    472K
    1.26%
  • Russian
    390K
    1.04%
  • Arabic
    359K
    0.96%
  • Swedish
    346K
    0.92%
  • Vietnamese
    327K
    0.87%
  • Romanian
    323K
    0.86%
  • Malayalam
    317K
    0.85%
  • Dutch
    314K
    0.84%
  • Polish
    294K
    0.78%
  • Malay
    164K
    0.44%
  • Kannada
    153K
    0.41%
  • Indonesian
    134K
    0.36%
  • Hindi
    130K
    0.35%
  • Japanese
    126K
    0.34%
  • Traditional Chinese
    98K
    0.26%
  • Hungarian
    98K
    0.26%
  • German
    87K
    0.23%
  • Thai
    67K
    0.18%
  • Gujarati
    65K
    0.17%
  • Korean
    54K
    0.14%
  • Marathi
    47K
    0.13%
  • Ukrainian
    38K
    0.1%
  • Punjabi
    38K
    0.1%
  • Hebrew
    13K
    0.03%
  • Finnish
    8K
    0.02%
  • Greek
    5K
    0.01%
  • Czech
    4K
    0.01%
  • Bengali
    4K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok France Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    19.7M
    6.99%
  • Food & Beverage
    18.9M
    6.71%
  • Apps
    18.1M
    6.45%
  • Education
    18M
    6.41%
  • Apparel & Accessories
    18M
    6.39%
  • Life Services
    16.6M
    5.9%
  • Sports & Outdoors
    16.4M
    5.82%
  • Business Services
    15.6M
    5.55%
  • Beauty & Personal Care
    15.2M
    5.4%
  • Appliances
    14.9M
    5.31%
  • Games
    14.8M
    5.28%
  • Tech & Electronics
    14.6M
    5.21%
  • Vehicles & Transportation
    14M
    4.97%
  • Home Improvement
    13.9M
    4.94%
  • Travel
    13.8M
    4.9%
  • Household Products
    12.3M
    4.37%
  • Pets
    8.4M
    3.01%
  • Financial Services
    7.7M
    2.76%
  • Baby, Kids & Maternity
    7.1M
    2.53%
  • E-Commerce
    3M
    1.09%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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