TikTok Ad Targeting & Audience in France 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in France. TikTok Ad Targeting in France now has more than 25.6M Audience.

In July 2026, Ad Targeting in France exceeds 26.1M.

In August 2026, Ad Targeting in France exceeds 25.6M, an increase of -462K, and the GDP per capita in France is $38.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience France Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    8.3M
    32.34%
  • FEMALE
    17.3M
    67.66%

TikTok Targeting Audience France Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    5.4M
    21.35%
  • 25-34
    7.1M
    27.68%
  • 35-44
    5.2M
    20.48%
  • 45-54
    4.6M
    18.19%
  • 55+
    3.1M
    12.29%

TikTok Targeting Audience France Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.3M
    61.54%
  • Samsung
    2.2M
    25.6%
  • Xiaomi
    567K
    6.54%
  • OPPO
    245K
    2.83%
  • HUAWEI
    141K
    1.63%
  • Vivo
    39K
    0.45%
  • Honor
    35K
    0.4%
  • OnePlus
    29K
    0.33%
  • RealMe
    19K
    0.22%
  • Motorola
    16K
    0.18%
  • SONY
    7K
    0.08%
  • Nokia
    4K
    0.05%
  • TECNO
    3K
    0.03%
  • Infinix
    3K
    0.03%
  • LG
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience France Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • French
    23.7M
    66.69%
  • English
    2.9M
    8.15%
  • Tamil
    1.7M
    4.83%
  • Portuguese
    876K
    2.46%
  • Italian
    807K
    2.27%
  • Telugu
    682K
    1.92%
  • Turkish
    591K
    1.66%
  • Spanish
    469K
    1.32%
  • Dutch
    384K
    1.08%
  • Russian
    359K
    1.01%
  • Arabic
    328K
    0.92%
  • Swedish
    316K
    0.89%
  • Malayalam
    298K
    0.84%
  • Romanian
    283K
    0.8%
  • Vietnamese
    279K
    0.78%
  • Polish
    268K
    0.75%
  • Malay
    151K
    0.42%
  • Kannada
    146K
    0.41%
  • Indonesian
    127K
    0.36%
  • Hindi
    123K
    0.35%
  • German
    121K
    0.34%
  • Japanese
    117K
    0.33%
  • Traditional Chinese
    96K
    0.27%
  • Hungarian
    92K
    0.26%
  • Gujarati
    61K
    0.17%
  • Thai
    60K
    0.17%
  • Korean
    51K
    0.14%
  • Marathi
    43K
    0.12%
  • Ukrainian
    35K
    0.1%
  • Punjabi
    35K
    0.1%
  • Hebrew
    12K
    0.03%
  • Finnish
    8K
    0.02%
  • Greek
    4K
    0.01%
  • Czech
    4K
    0.01%
  • Bengali
    4K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok France Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    15.1M
    5.8%
  • Business Services
    15M
    5.77%
  • Beauty & Personal Care
    15M
    5.76%
  • News & Entertainment
    14.9M
    5.73%
  • Apparel & Accessories
    14.7M
    5.65%
  • Tech & Electronics
    14.4M
    5.52%
  • Food & Beverage
    14.4M
    5.52%
  • Appliances
    14M
    5.39%
  • Home Improvement
    13.7M
    5.26%
  • Travel
    13.5M
    5.19%
  • Household Products
    13.4M
    5.16%
  • Life Services
    13.2M
    5.08%
  • Vehicles & Transportation
    13.2M
    5.08%
  • Games
    13M
    5%
  • Financial Services
    12.6M
    4.85%
  • Sports & Outdoors
    12.5M
    4.83%
  • Pets
    12.2M
    4.7%
  • Education
    10.5M
    4.05%
  • E-Commerce
    8.4M
    3.24%
  • Baby, Kids & Maternity
    6.3M
    2.43%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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