TikTok Ad Targeting & Audience in Japan 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Japan. TikTok Ad Targeting in Japan now has more than 48.4M Audience.

In February 2026, Ad Targeting in Japan exceeds 47.5M.

In March 2026, Ad Targeting in Japan exceeds 48.4M, an increase of +858K, and the GDP per capita in Japan is $40.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Japan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    21.3M
    44.05%
  • FEMALE
    27.1M
    55.95%

TikTok Targeting Audience Japan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9.1M
    18.88%
  • 25-34
    15M
    30.99%
  • 35-44
    12M
    24.84%
  • 45-54
    7M
    14.47%
  • 55+
    5.2M
    10.82%

TikTok Targeting Audience Japan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11.4M
    76.59%
  • Samsung
    1.7M
    11.97%
  • SONY
    709K
    4.74%
  • OPPO
    449K
    3%
  • Xiaomi
    288K
    1.93%
  • HUAWEI
    125K
    0.84%
  • LG
    48K
    0.32%
  • Vivo
    28K
    0.19%
  • RealMe
    15K
    0.1%
  • Motorola
    15K
    0.1%
  • ZTE
    9K
    0.06%
  • OnePlus
    6K
    0.04%
  • Infinix
    5K
    0.03%
  • Honor
    5K
    0.03%
  • TECNO
    3K
    0.02%
  • Nokia
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Japan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Japanese
    43.7M
    86.2%
  • English
    3.3M
    6.56%
  • Vietnamese
    1.1M
    2.27%
  • Traditional Chinese
    514K
    1.01%
  • Indonesian
    397K
    0.78%
  • Korean
    341K
    0.67%
  • Portuguese
    213K
    0.42%
  • Tamil
    149K
    0.29%
  • Thai
    138K
    0.27%
  • Spanish
    108K
    0.21%
  • Malay
    86K
    0.17%
  • Telugu
    80K
    0.16%
  • Russian
    70K
    0.14%
  • Hindi
    63K
    0.12%
  • Turkish
    55K
    0.11%
  • Swedish
    44K
    0.09%
  • Polish
    44K
    0.09%
  • Malayalam
    34K
    0.07%
  • Dutch
    31K
    0.06%
  • French
    24K
    0.05%
  • Marathi
    23K
    0.05%
  • Italian
    17K
    0.03%
  • Kannada
    16K
    0.03%
  • Romanian
    15K
    0.03%
  • Arabic
    11K
    0.02%
  • Punjabi
    8K
    0.02%
  • German
    8K
    0.02%
  • Gujarati
    6K
    0.01%
  • Finnish
    6K
    0.01%
  • Ukrainian
    5K
    0.01%
  • Hebrew
    4K
    0.01%
  • Bengali
    3K
    0.01%
  • Hungarian
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Japan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    29.4M
    7.49%
  • Apps
    29.3M
    7.46%
  • Games
    26.7M
    6.8%
  • Business Services
    26.4M
    6.73%
  • Beauty & Personal Care
    25.5M
    6.5%
  • Apparel & Accessories
    24.4M
    6.21%
  • Food & Beverage
    24M
    6.1%
  • Life Services
    23.7M
    6.03%
  • Household Products
    22.1M
    5.64%
  • Travel
    19.6M
    5%
  • Appliances
    18.3M
    4.66%
  • Financial Services
    18.2M
    4.65%
  • Tech & Electronics
    17.7M
    4.52%
  • Home Improvement
    17.5M
    4.48%
  • Education
    15.5M
    3.97%
  • Vehicles & Transportation
    15M
    3.84%
  • Pets
    11.2M
    2.87%
  • E-Commerce
    10.2M
    2.61%
  • Sports & Outdoors
    9.8M
    2.51%
  • Baby, Kids & Maternity
    7.6M
    1.95%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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