TikTok Ad Targeting & Audience in Japan 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Japan. TikTok Ad Targeting in Japan now has more than 54.3M Audience.

In July 2026, Ad Targeting in Japan exceeds 54M.

In August 2026, Ad Targeting in Japan exceeds 54.3M, an increase of +321K, and the GDP per capita in Japan is $40.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Japan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    18.9M
    34.88%
  • FEMALE
    35.4M
    65.12%

TikTok Targeting Audience Japan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9.6M
    17.74%
  • 25-34
    16.1M
    29.77%
  • 35-44
    16.1M
    29.78%
  • 45-54
    6.6M
    12.3%
  • 55+
    5.6M
    10.4%

TikTok Targeting Audience Japan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    10.4M
    75.01%
  • Samsung
    1.8M
    12.9%
  • SONY
    678K
    4.84%
  • OPPO
    444K
    3.17%
  • Xiaomi
    309K
    2.21%
  • HUAWEI
    120K
    0.86%
  • LG
    44K
    0.31%
  • Vivo
    27K
    0.19%
  • Motorola
    18K
    0.13%
  • RealMe
    15K
    0.11%
  • ZTE
    10K
    0.07%
  • OnePlus
    6K
    0.04%
  • Infinix
    6K
    0.04%
  • Honor
    6K
    0.04%
  • TECNO
    3K
    0.02%
  • Nokia
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Japan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Japanese
    48.1M
    84.96%
  • English
    3.9M
    7.04%
  • Vietnamese
    1.2M
    2.28%
  • Traditional Chinese
    545K
    0.96%
  • Indonesian
    458K
    0.81%
  • Korean
    384K
    0.68%
  • Portuguese
    309K
    0.55%
  • Russian
    271K
    0.48%
  • Tamil
    215K
    0.38%
  • Thai
    131K
    0.23%
  • Spanish
    125K
    0.22%
  • Telugu
    123K
    0.22%
  • Malay
    101K
    0.18%
  • Turkish
    94K
    0.17%
  • Hindi
    72K
    0.13%
  • Swedish
    59K
    0.1%
  • Polish
    56K
    0.1%
  • Malayalam
    46K
    0.08%
  • French
    43K
    0.08%
  • Dutch
    39K
    0.07%
  • Arabic
    31K
    0.05%
  • Marathi
    30K
    0.05%
  • Kannada
    21K
    0.04%
  • Romanian
    19K
    0.03%
  • Italian
    18K
    0.03%
  • Punjabi
    10K
    0.02%
  • German
    8K
    0.01%
  • Ukrainian
    7K
    0.01%
  • Hebrew
    7K
    0.01%
  • Gujarati
    6K
    0.01%
  • Finnish
    5K
    0.01%
  • Hungarian
    3K
    0.01%
  • Bengali
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Japan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    33.3M
    6.97%
  • Business Services
    31.4M
    6.58%
  • Tech & Electronics
    30.4M
    6.36%
  • Beauty & Personal Care
    30.3M
    6.34%
  • Apparel & Accessories
    29.9M
    6.25%
  • Food & Beverage
    29.7M
    6.22%
  • Life Services
    29.3M
    6.14%
  • Apps
    28.7M
    5.99%
  • Games
    28.4M
    5.95%
  • Appliances
    26.7M
    5.59%
  • Household Products
    26.1M
    5.46%
  • Vehicles & Transportation
    24.8M
    5.18%
  • Travel
    24.4M
    5.11%
  • Home Improvement
    22.4M
    4.69%
  • Financial Services
    20.2M
    4.22%
  • Pets
    17.5M
    3.67%
  • Sports & Outdoors
    16.6M
    3.48%
  • Education
    16.5M
    3.45%
  • Baby, Kids & Maternity
    10.8M
    2.27%
  • E-Commerce
    400K
    0.08%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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