TikTok Ad Targeting & Audience in Japan 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Japan. TikTok Ad Targeting in Japan now has more than 43.2M Audience.

In November 2025, Ad Targeting in Japan exceeds 43.3M.

In December 2025, Ad Targeting in Japan exceeds 43.2M, an increase of -73K, and the GDP per capita in Japan is $40.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Japan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    22.1M
    51.23%
  • FEMALE
    21.1M
    48.77%

TikTok Targeting Audience Japan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.5M
    19.77%
  • 25-34
    14.1M
    32.79%
  • 35-44
    9.1M
    21.18%
  • 45-54
    6.4M
    14.99%
  • 55+
    4.8M
    11.27%

TikTok Targeting Audience Japan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11.7M
    77.68%
  • Samsung
    1.6M
    11.13%
  • SONY
    706K
    4.65%
  • OPPO
    442K
    2.91%
  • Xiaomi
    291K
    1.92%
  • HUAWEI
    116K
    0.76%
  • LG
    47K
    0.31%
  • Vivo
    30K
    0.2%
  • RealMe
    17K
    0.11%
  • Motorola
    15K
    0.1%
  • ZTE
    10K
    0.07%
  • OnePlus
    6K
    0.04%
  • Honor
    6K
    0.04%
  • Infinix
    5K
    0.03%
  • TECNO
    3K
    0.02%
  • Nokia
    2K
    0.01%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Japan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Japanese
    39.8M
    86.29%
  • English
    3.1M
    6.82%
  • Vietnamese
    1M
    2.17%
  • Traditional Chinese
    520K
    1.13%
  • Indonesian
    323K
    0.7%
  • Korean
    305K
    0.66%
  • Portuguese
    182K
    0.39%
  • Thai
    124K
    0.27%
  • Spanish
    102K
    0.22%
  • Tamil
    99K
    0.21%
  • Malay
    68K
    0.15%
  • Russian
    64K
    0.14%
  • Hindi
    57K
    0.12%
  • Telugu
    50K
    0.11%
  • Turkish
    37K
    0.08%
  • Swedish
    33K
    0.07%
  • Polish
    33K
    0.07%
  • Malayalam
    26K
    0.06%
  • Dutch
    24K
    0.05%
  • French
    23K
    0.05%
  • Marathi
    17K
    0.04%
  • Italian
    14K
    0.03%
  • Arabic
    14K
    0.03%
  • Romanian
    12K
    0.03%
  • Kannada
    12K
    0.03%
  • Punjabi
    7K
    0.02%
  • German
    7K
    0.02%
  • Hebrew
    6K
    0.01%
  • Gujarati
    5K
    0.01%
  • Finnish
    4K
    0.01%
  • Ukrainian
    3K
    0.01%
  • Bengali
    3K
    0.01%
  • Hungarian
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Japan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    27.6M
    7.39%
  • Apps
    27.3M
    7.3%
  • Beauty & Personal Care
    25.3M
    6.77%
  • Business Services
    25.1M
    6.71%
  • Games
    24.9M
    6.65%
  • Apparel & Accessories
    23.3M
    6.23%
  • Life Services
    23.2M
    6.19%
  • Food & Beverage
    22.7M
    6.08%
  • Tech & Electronics
    21.5M
    5.76%
  • Household Products
    20.9M
    5.59%
  • Appliances
    18.9M
    5.05%
  • Financial Services
    17.9M
    4.8%
  • Travel
    16.7M
    4.46%
  • Home Improvement
    16.2M
    4.35%
  • Education
    13.9M
    3.73%
  • Vehicles & Transportation
    13.6M
    3.65%
  • Sports & Outdoors
    11.8M
    3.17%
  • E-Commerce
    9.3M
    2.5%
  • Pets
    8.2M
    2.2%
  • Baby, Kids & Maternity
    5.3M
    1.43%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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