TikTok Ad Targeting & Audience in Japan 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Japan. TikTok Ad Targeting in Japan now has more than 56.4M Audience.

In September 2026, Ad Targeting in Japan exceeds 55.3M.

In October 2026, Ad Targeting in Japan exceeds 56.4M, an increase of +1.1M, and the GDP per capita in Japan is $40.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Japan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    18.7M
    33.15%
  • FEMALE
    37.7M
    66.85%

TikTok Targeting Audience Japan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9.7M
    17.3%
  • 25-34
    17M
    30.28%
  • 35-44
    16.9M
    30%
  • 45-54
    6.7M
    11.97%
  • 55+
    5.8M
    10.45%

TikTok Targeting Audience Japan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    10M
    74.39%
  • Samsung
    1.7M
    13.21%
  • SONY
    640K
    4.73%
  • OPPO
    437K
    3.23%
  • Xiaomi
    336K
    2.48%
  • HUAWEI
    122K
    0.9%
  • LG
    41K
    0.3%
  • Vivo
    30K
    0.22%
  • Motorola
    18K
    0.13%
  • RealMe
    17K
    0.13%
  • ZTE
    9K
    0.07%
  • OnePlus
    8K
    0.06%
  • Honor
    7K
    0.05%
  • Infinix
    5K
    0.04%
  • TECNO
    3K
    0.02%
  • Nokia
    2K
    0.01%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Japan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Japanese
    49.5M
    85.12%
  • English
    4.1M
    7.1%
  • Vietnamese
    1.2M
    2.21%
  • Traditional Chinese
    537K
    0.92%
  • Indonesian
    493K
    0.85%
  • Korean
    374K
    0.64%
  • Russian
    298K
    0.51%
  • Portuguese
    242K
    0.42%
  • Tamil
    205K
    0.35%
  • Thai
    144K
    0.25%
  • Spanish
    130K
    0.22%
  • Turkish
    122K
    0.21%
  • Telugu
    115K
    0.2%
  • Malay
    99K
    0.17%
  • Hindi
    66K
    0.11%
  • Swedish
    53K
    0.09%
  • Polish
    51K
    0.09%
  • Malayalam
    42K
    0.07%
  • French
    42K
    0.07%
  • Arabic
    41K
    0.07%
  • Dutch
    37K
    0.06%
  • Marathi
    27K
    0.05%
  • Kannada
    22K
    0.04%
  • Romanian
    19K
    0.03%
  • Ukrainian
    17K
    0.03%
  • Italian
    17K
    0.03%
  • Hebrew
    10K
    0.02%
  • Punjabi
    9K
    0.02%
  • German
    8K
    0.01%
  • Gujarati
    5K
    0.01%
  • Finnish
    5K
    0.01%
  • Hungarian
    3K
    0.01%
  • Bengali
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Japan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    47.9M
    7.66%
  • Food & Beverage
    44.2M
    7.06%
  • Apps
    40.4M
    6.46%
  • Apparel & Accessories
    40.2M
    6.42%
  • Life Services
    39.4M
    6.29%
  • Education
    39.3M
    6.28%
  • Games
    36.7M
    5.86%
  • Sports & Outdoors
    36.3M
    5.8%
  • Tech & Electronics
    33.8M
    5.4%
  • Business Services
    33.6M
    5.37%
  • Beauty & Personal Care
    33.6M
    5.36%
  • Appliances
    32.6M
    5.21%
  • Travel
    29.7M
    4.76%
  • Household Products
    26.8M
    4.28%
  • Home Improvement
    26.6M
    4.26%
  • Vehicles & Transportation
    24.6M
    3.94%
  • Pets
    20M
    3.2%
  • Financial Services
    17.5M
    2.8%
  • Baby, Kids & Maternity
    15.5M
    2.48%
  • E-Commerce
    6.9M
    1.11%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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