TikTok Ad Targeting & Audience in Vietnam 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Vietnam. TikTok Ad Targeting in Vietnam now has more than 81.2M Audience.

In November 2025, Ad Targeting in Vietnam exceeds 82M.

In December 2025, Ad Targeting in Vietnam exceeds 81.2M, an increase of -821K, and the GDP per capita in Vietnam is $2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Vietnam Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    44.1M
    54.39%
  • FEMALE
    37M
    45.61%

TikTok Targeting Audience Vietnam Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    20.7M
    25.59%
  • 25-34
    35.8M
    44.15%
  • 35-44
    14.6M
    18.02%
  • 45-54
    5.8M
    7.19%
  • 55+
    4M
    5.04%

TikTok Targeting Audience Vietnam Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    24.3M
    49.36%
  • Samsung
    10.3M
    20.89%
  • OPPO
    8.4M
    17.09%
  • Vivo
    2.4M
    4.99%
  • Xiaomi
    2.4M
    4.89%
  • RealMe
    922K
    1.87%
  • Nokia
    122K
    0.25%
  • HUAWEI
    103K
    0.21%
  • LG
    58K
    0.12%
  • TECNO
    45K
    0.09%
  • SONY
    43K
    0.09%
  • Motorola
    34K
    0.07%
  • ITEL
    11K
    0.02%
  • Honor
    11K
    0.02%
  • OnePlus
    9K
    0.02%
  • ZTE
    6K
    0.01%
  • Infinix
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Vietnam Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Vietnamese
    80.2M
    94.54%
  • English
    3.3M
    3.99%
  • Traditional Chinese
    532K
    0.63%
  • Korean
    139K
    0.16%
  • Japanese
    130K
    0.15%
  • Spanish
    72K
    0.08%
  • Thai
    60K
    0.07%
  • French
    44K
    0.05%
  • Russian
    41K
    0.05%
  • Portuguese
    29K
    0.03%
  • German
    21K
    0.02%
  • Tamil
    20K
    0.02%
  • Indonesian
    19K
    0.02%
  • Italian
    18K
    0.02%
  • Swedish
    11K
    0.01%
  • Arabic
    11K
    0.01%
  • Hindi
    10K
    0.01%
  • Dutch
    10K
    0.01%
  • Polish
    9K
    0.01%
  • Malayalam
    9K
    0.01%
  • Malay
    9K
    0.01%
  • Telugu
    7K
    0.01%
  • Hungarian
    7K
    0.01%
  • Finnish
    7K
    0.01%
  • Turkish
    6K
    0.01%
  • Czech
    4K
    0%
  • Romanian
    3K
    0%
  • Marathi
    3K
    0%
  • Kannada
    3K
    0%
  • Ukrainian
    2K
    0%
  • Punjabi
    2K
    0%
  • Hebrew
    2K
    0%
  • Gujarati
    2K
    0%
  • Bengali
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Vietnam Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    59.2M
    6.47%
  • Business Services
    58.4M
    6.38%
  • Beauty & Personal Care
    58.4M
    6.38%
  • Apparel & Accessories
    58.2M
    6.36%
  • Food & Beverage
    57.1M
    6.24%
  • Apps
    57.1M
    6.24%
  • Household Products
    55.1M
    6.02%
  • Tech & Electronics
    55M
    6.01%
  • Games
    53M
    5.8%
  • Home Improvement
    50.3M
    5.5%
  • Life Services
    49.4M
    5.4%
  • Appliances
    49M
    5.35%
  • Baby, Kids & Maternity
    44.8M
    4.9%
  • Sports & Outdoors
    41.1M
    4.49%
  • Vehicles & Transportation
    41M
    4.48%
  • Education
    34.4M
    3.76%
  • Travel
    29.3M
    3.21%
  • E-Commerce
    22.7M
    2.48%
  • Financial Services
    22.5M
    2.46%
  • Pets
    18.8M
    2.06%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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