TikTok Ad Targeting & Audience in Vietnam 2022

by Werner Geyser Last Updated: February 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Vietnam. TikTok Ad Targeting in Vietnam now has more than 76.2M Audience.

In January 2024, Ad Targeting in Vietnam exceeds 74.8M.

In February 2024, Ad Targeting in Vietnam exceeds 76.2M, an increase of +1.4M, and the GDP per capita in Vietnam is $2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Vietnam Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    39.9M
    52.31%
  • FEMALE
    36.4M
    47.69%

TikTok Targeting Audience Vietnam Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    31.3M
    41.06%
  • 25-34
    26.5M
    34.73%
  • 35-44
    11.7M
    15.33%
  • 45-54
    4.1M
    5.37%
  • 55+
    2.6M
    3.5%

TikTok Targeting Audience Vietnam Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    26.8M
    43.06%
  • Samsung
    15.1M
    24.3%
  • OPPO
    10.9M
    17.63%
  • Xiaomi
    3.7M
    6.05%
  • Vivo
    3.2M
    5.16%
  • RealMe
    1.4M
    2.3%
  • Nokia
    271K
    0.43%
  • HUAWEI
    267K
    0.43%
  • LG
    120K
    0.19%
  • TECNO
    75K
    0.12%
  • SONY
    69K
    0.11%
  • ITEL
    40K
    0.06%
  • Motorola
    39K
    0.06%
  • Honor
    20K
    0.03%
  • OnePlus
    16K
    0.03%
  • Infinix
    6K
    0.01%
  • ZTE
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Vietnam Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Vietnamese
    73.9M
    97.01%
  • English
    2M
    2.72%
  • Korean
    65K
    0.09%
  • Traditional Chinese
    33K
    0.04%
  • Thai
    29K
    0.04%
  • Russian
    16K
    0.02%
  • Japanese
    14K
    0.02%
  • Indonesian
    6K
    0.01%
  • French
    6K
    0.01%
  • German
    5K
    0.01%
  • Spanish
    3K
    0%
  • Portuguese
    2K
    0%
  • Arabic
    2K
    0%
  • Ukrainian
    1K
    0%
  • Turkish
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Italian
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Finnish
    1K
    0%
  • Dutch
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Vietnam Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    61.1M
    9.22%
  • Apparel & Accessories
    57.4M
    8.65%
  • Food & Beverage
    55.9M
    8.43%
  • News & Entertainment
    54.3M
    8.19%
  • Apps
    52.3M
    7.88%
  • Games
    51.5M
    7.77%
  • Household Products
    49.2M
    7.41%
  • Life Services
    45.4M
    6.85%
  • Tech & Electronics
    45M
    6.79%
  • Business Services
    32.2M
    4.85%
  • Home Improvement
    30.2M
    4.56%
  • Appliances
    29.8M
    4.5%
  • Vehicles & Transportation
    27.1M
    4.09%
  • Baby, Kids & Maternity
    18.4M
    2.77%
  • Sports & Outdoors
    15.7M
    2.37%
  • Education
    14M
    2.11%
  • Travel
    11.9M
    1.81%
  • Pets
    6.4M
    0.98%
  • Financial Services
    2.9M
    0.45%
  • E-Commerce
    2.1M
    0.33%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2022 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].