TikTok Ad Targeting & Audience in Ireland 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Ireland. TikTok Ad Targeting in Ireland now has more than 2.8M Audience.

In November 2025, Ad Targeting in Ireland exceeds 2.9M.

In December 2025, Ad Targeting in Ireland exceeds 2.8M, an increase of -38K, and the GDP per capita in Ireland is $83.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Ireland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    989K
    34.46%
  • FEMALE
    1.8M
    65.54%

TikTok Targeting Audience Ireland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.03%
  • 18-24
    762K
    26.52%
  • 25-34
    856K
    29.79%
  • 35-44
    507K
    17.65%
  • 45-54
    467K
    16.25%
  • 55+
    280K
    9.75%

TikTok Targeting Audience Ireland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    947K
    70.67%
  • Samsung
    304K
    22.69%
  • Xiaomi
    29K
    2.16%
  • OPPO
    17K
    1.27%
  • HUAWEI
    17K
    1.27%
  • OnePlus
    9K
    0.67%
  • Nokia
    4K
    0.3%
  • Motorola
    2K
    0.15%
  • Zen Admire Unity
    1K
    0.07%
  • ZTE
    1K
    0.07%
  • Vivo
    1K
    0.07%
  • TECNO
    1K
    0.07%
  • SONY
    1K
    0.07%
  • RealMe
    1K
    0.07%
  • LG
    1K
    0.07%
  • Infinix
    1K
    0.07%
  • ITEL
    1K
    0.07%
  • Honor
    1K
    0.07%
  • Discovery
    1K
    0.07%

TikTok Targeting Audience Ireland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    2.7M
    79.27%
  • Spanish
    88K
    2.57%
  • Tamil
    75K
    2.19%
  • Polish
    57K
    1.66%
  • Russian
    56K
    1.63%
  • French
    54K
    1.57%
  • Romanian
    52K
    1.52%
  • Portuguese
    48K
    1.4%
  • Italian
    42K
    1.22%
  • Telugu
    19K
    0.55%
  • Malayalam
    19K
    0.55%
  • Dutch
    19K
    0.55%
  • Turkish
    15K
    0.44%
  • Swedish
    15K
    0.44%
  • Indonesian
    12K
    0.35%
  • Ukrainian
    11K
    0.32%
  • Malay
    11K
    0.32%
  • Hindi
    11K
    0.32%
  • German
    11K
    0.32%
  • Arabic
    11K
    0.32%
  • Traditional Chinese
    10K
    0.29%
  • Hungarian
    10K
    0.29%
  • Vietnamese
    9K
    0.26%
  • Kannada
    9K
    0.26%
  • Finnish
    8K
    0.23%
  • Japanese
    7K
    0.2%
  • Korean
    6K
    0.17%
  • Gujarati
    5K
    0.15%
  • Thai
    4K
    0.12%
  • Punjabi
    3K
    0.09%
  • Marathi
    3K
    0.09%
  • Greek
    2K
    0.06%
  • Czech
    2K
    0.06%
  • Rajasthani
    1K
    0.03%
  • Oriya
    1K
    0.03%
  • Hebrew
    1K
    0.03%
  • Haryanavi
    1K
    0.03%
  • Bihari
    1K
    0.03%
  • Bengali
    1K
    0.03%
  • Assamese
    1K
    0.03%

TikTok Ireland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    1.6M
    6.03%
  • News & Entertainment
    1.6M
    5.91%
  • Apps
    1.6M
    5.91%
  • Business Services
    1.5M
    5.74%
  • Food & Beverage
    1.5M
    5.54%
  • Apparel & Accessories
    1.5M
    5.48%
  • Life Services
    1.5M
    5.46%
  • Travel
    1.4M
    5.32%
  • Home Improvement
    1.4M
    5.29%
  • Games
    1.4M
    5.14%
  • Financial Services
    1.3M
    5.03%
  • Tech & Electronics
    1.3M
    4.98%
  • Household Products
    1.3M
    4.97%
  • Vehicles & Transportation
    1.3M
    4.88%
  • Education
    1.2M
    4.39%
  • Pets
    1.1M
    4.22%
  • Appliances
    1.1M
    4.14%
  • Baby, Kids & Maternity
    1.1M
    4.04%
  • Sports & Outdoors
    1.1M
    3.97%
  • E-Commerce
    990K
    3.57%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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