TikTok Ad Targeting & Audience in Ireland 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Ireland. TikTok Ad Targeting in Ireland now has more than 2.8M Audience.

In July 2026, Ad Targeting in Ireland exceeds 2.8M.

In August 2026, Ad Targeting in Ireland exceeds 2.8M, an increase of -29K, and the GDP per capita in Ireland is $83.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Ireland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    797K
    28.13%
  • FEMALE
    2M
    71.87%

TikTok Targeting Audience Ireland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.04%
  • 18-24
    667K
    23.52%
  • 25-34
    876K
    30.89%
  • 35-44
    474K
    16.71%
  • 45-54
    496K
    17.49%
  • 55+
    322K
    11.35%

TikTok Targeting Audience Ireland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    666K
    70.25%
  • Samsung
    221K
    23.31%
  • Xiaomi
    20K
    2.11%
  • OPPO
    11K
    1.16%
  • HUAWEI
    10K
    1.05%
  • OnePlus
    6K
    0.63%
  • Nokia
    2K
    0.21%
  • Zen Admire Unity
    1K
    0.11%
  • ZTE
    1K
    0.11%
  • Vivo
    1K
    0.11%
  • TECNO
    1K
    0.11%
  • SONY
    1K
    0.11%
  • RealMe
    1K
    0.11%
  • Motorola
    1K
    0.11%
  • LG
    1K
    0.11%
  • Infinix
    1K
    0.11%
  • ITEL
    1K
    0.11%
  • Honor
    1K
    0.11%
  • Discovery
    1K
    0.11%

TikTok Targeting Audience Ireland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    2.6M
    70.9%
  • Tamil
    177K
    4.75%
  • Spanish
    102K
    2.74%
  • Portuguese
    76K
    2.04%
  • French
    75K
    2.01%
  • Russian
    70K
    1.88%
  • Polish
    67K
    1.8%
  • Italian
    62K
    1.66%
  • Telugu
    55K
    1.48%
  • Romanian
    53K
    1.42%
  • Dutch
    36K
    0.97%
  • Turkish
    34K
    0.91%
  • Swedish
    33K
    0.89%
  • Malayalam
    32K
    0.86%
  • Vietnamese
    23K
    0.62%
  • Indonesian
    19K
    0.51%
  • Malay
    18K
    0.48%
  • Hindi
    16K
    0.43%
  • Kannada
    15K
    0.4%
  • German
    13K
    0.35%
  • Arabic
    13K
    0.35%
  • Ukrainian
    12K
    0.32%
  • Hungarian
    12K
    0.32%
  • Japanese
    11K
    0.3%
  • Finnish
    10K
    0.27%
  • Traditional Chinese
    9K
    0.24%
  • Gujarati
    8K
    0.21%
  • Thai
    6K
    0.16%
  • Korean
    6K
    0.16%
  • Punjabi
    5K
    0.13%
  • Marathi
    5K
    0.13%
  • Hebrew
    2K
    0.05%
  • Czech
    2K
    0.05%
  • Rajasthani
    1K
    0.03%
  • Oriya
    1K
    0.03%
  • Haryanavi
    1K
    0.03%
  • Greek
    1K
    0.03%
  • Bihari
    1K
    0.03%
  • Bengali
    1K
    0.03%
  • Assamese
    1K
    0.03%

TikTok Ireland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    1.6M
    5.8%
  • News & Entertainment
    1.6M
    5.79%
  • Apps
    1.6M
    5.67%
  • Apparel & Accessories
    1.6M
    5.53%
  • Business Services
    1.5M
    5.44%
  • Tech & Electronics
    1.5M
    5.42%
  • Food & Beverage
    1.5M
    5.39%
  • Life Services
    1.5M
    5.29%
  • Vehicles & Transportation
    1.5M
    5.22%
  • Games
    1.5M
    5.21%
  • Household Products
    1.5M
    5.2%
  • Travel
    1.5M
    5.19%
  • Home Improvement
    1.4M
    5.14%
  • Sports & Outdoors
    1.4M
    4.84%
  • Financial Services
    1.4M
    4.83%
  • Appliances
    1.3M
    4.69%
  • Pets
    1.3M
    4.63%
  • Education
    1.2M
    4.27%
  • Baby, Kids & Maternity
    1M
    3.47%
  • E-Commerce
    862K
    2.97%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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