TikTok Ad Targeting & Audience in Ireland 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Ireland. TikTok Ad Targeting in Ireland now has more than 2.9M Audience.

In September 2026, Ad Targeting in Ireland exceeds 2.8M.

In October 2026, Ad Targeting in Ireland exceeds 2.9M, an increase of +29K, and the GDP per capita in Ireland is $83.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Ireland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    793K
    27.25%
  • FEMALE
    2.1M
    72.75%

TikTok Targeting Audience Ireland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.03%
  • 18-24
    692K
    23.76%
  • 25-34
    897K
    30.8%
  • 35-44
    458K
    15.73%
  • 45-54
    537K
    18.44%
  • 55+
    327K
    11.23%

TikTok Targeting Audience Ireland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    636K
    70.9%
  • Samsung
    204K
    22.74%
  • Xiaomi
    18K
    2.01%
  • OPPO
    10K
    1.11%
  • HUAWEI
    10K
    1.11%
  • OnePlus
    5K
    0.56%
  • Nokia
    2K
    0.22%
  • Zen Admire Unity
    1K
    0.11%
  • ZTE
    1K
    0.11%
  • Vivo
    1K
    0.11%
  • TECNO
    1K
    0.11%
  • SONY
    1K
    0.11%
  • RealMe
    1K
    0.11%
  • Motorola
    1K
    0.11%
  • LG
    1K
    0.11%
  • Infinix
    1K
    0.11%
  • ITEL
    1K
    0.11%
  • Honor
    1K
    0.11%
  • Discovery
    1K
    0.11%

TikTok Targeting Audience Ireland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    2.7M
    69.55%
  • Tamil
    203K
    5.22%
  • Spanish
    112K
    2.88%
  • Portuguese
    79K
    2.03%
  • French
    79K
    2.03%
  • Russian
    76K
    1.95%
  • Polish
    72K
    1.85%
  • Italian
    65K
    1.67%
  • Telugu
    64K
    1.64%
  • Romanian
    60K
    1.54%
  • Turkish
    40K
    1.03%
  • Dutch
    38K
    0.98%
  • Swedish
    37K
    0.95%
  • Malayalam
    35K
    0.9%
  • Vietnamese
    27K
    0.69%
  • Malay
    20K
    0.51%
  • Indonesian
    20K
    0.51%
  • Hindi
    17K
    0.44%
  • Kannada
    15K
    0.39%
  • Hungarian
    13K
    0.33%
  • German
    13K
    0.33%
  • Ukrainian
    12K
    0.31%
  • Japanese
    12K
    0.31%
  • Finnish
    11K
    0.28%
  • Arabic
    11K
    0.28%
  • Traditional Chinese
    9K
    0.23%
  • Gujarati
    8K
    0.21%
  • Thai
    7K
    0.18%
  • Punjabi
    6K
    0.15%
  • Marathi
    6K
    0.15%
  • Korean
    6K
    0.15%
  • Hebrew
    2K
    0.05%
  • Greek
    2K
    0.05%
  • Czech
    2K
    0.05%
  • Rajasthani
    1K
    0.03%
  • Oriya
    1K
    0.03%
  • Haryanavi
    1K
    0.03%
  • Bihari
    1K
    0.03%
  • Bengali
    1K
    0.03%
  • Assamese
    1K
    0.03%

TikTok Ireland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    2.1M
    6.95%
  • Apps
    1.9M
    6.43%
  • Food & Beverage
    1.9M
    6.4%
  • Apparel & Accessories
    1.9M
    6.4%
  • Life Services
    1.9M
    6.13%
  • Education
    1.8M
    6.11%
  • Sports & Outdoors
    1.8M
    6.07%
  • Travel
    1.7M
    5.5%
  • Beauty & Personal Care
    1.6M
    5.43%
  • Business Services
    1.6M
    5.38%
  • Games
    1.6M
    5.33%
  • Home Improvement
    1.5M
    5.02%
  • Tech & Electronics
    1.5M
    4.91%
  • Appliances
    1.5M
    4.87%
  • Vehicles & Transportation
    1.4M
    4.77%
  • Household Products
    1.3M
    4.46%
  • Baby, Kids & Maternity
    930K
    3%
  • Pets
    908K
    2.93%
  • Financial Services
    873K
    2.82%
  • E-Commerce
    341K
    1.1%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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