TikTok Ad Targeting & Audience in Ireland 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Ireland. TikTok Ad Targeting in Ireland now has more than 2.9M Audience.

In February 2026, Ad Targeting in Ireland exceeds 2.8M.

In March 2026, Ad Targeting in Ireland exceeds 2.9M, an increase of +40K, and the GDP per capita in Ireland is $83.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Ireland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    956K
    32.58%
  • FEMALE
    1.9M
    67.42%

TikTok Targeting Audience Ireland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.03%
  • 18-24
    747K
    25.44%
  • 25-34
    915K
    31.16%
  • 35-44
    517K
    17.61%
  • 45-54
    462K
    15.74%
  • 55+
    294K
    10.01%

TikTok Targeting Audience Ireland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    832K
    70.69%
  • Samsung
    270K
    22.94%
  • Xiaomi
    24K
    2.04%
  • OPPO
    14K
    1.19%
  • HUAWEI
    14K
    1.19%
  • OnePlus
    7K
    0.59%
  • Nokia
    3K
    0.25%
  • Motorola
    2K
    0.17%
  • Zen Admire Unity
    1K
    0.08%
  • ZTE
    1K
    0.08%
  • Vivo
    1K
    0.08%
  • TECNO
    1K
    0.08%
  • SONY
    1K
    0.08%
  • RealMe
    1K
    0.08%
  • LG
    1K
    0.08%
  • Infinix
    1K
    0.08%
  • ITEL
    1K
    0.08%
  • Honor
    1K
    0.08%
  • Discovery
    1K
    0.08%

TikTok Targeting Audience Ireland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    2.7M
    75.2%
  • Tamil
    122K
    3.31%
  • Spanish
    101K
    2.74%
  • French
    67K
    1.82%
  • Portuguese
    65K
    1.76%
  • Polish
    64K
    1.73%
  • Russian
    63K
    1.71%
  • Romanian
    57K
    1.55%
  • Italian
    54K
    1.46%
  • Telugu
    34K
    0.92%
  • Malayalam
    27K
    0.73%
  • Dutch
    27K
    0.73%
  • Turkish
    25K
    0.68%
  • Swedish
    23K
    0.62%
  • Indonesian
    16K
    0.43%
  • Vietnamese
    15K
    0.41%
  • Malay
    15K
    0.41%
  • Hindi
    14K
    0.38%
  • Kannada
    13K
    0.35%
  • Hungarian
    12K
    0.33%
  • Ukrainian
    11K
    0.3%
  • German
    11K
    0.3%
  • Traditional Chinese
    10K
    0.27%
  • Japanese
    10K
    0.27%
  • Finnish
    10K
    0.27%
  • Arabic
    10K
    0.27%
  • Gujarati
    7K
    0.19%
  • Korean
    6K
    0.16%
  • Thai
    5K
    0.14%
  • Marathi
    5K
    0.14%
  • Punjabi
    4K
    0.11%
  • Hebrew
    2K
    0.05%
  • Greek
    2K
    0.05%
  • Czech
    2K
    0.05%
  • Rajasthani
    1K
    0.03%
  • Oriya
    1K
    0.03%
  • Haryanavi
    1K
    0.03%
  • Bihari
    1K
    0.03%
  • Bengali
    1K
    0.03%
  • Assamese
    1K
    0.03%

TikTok Ireland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    1.6M
    6.18%
  • Business Services
    1.6M
    6.13%
  • Beauty & Personal Care
    1.6M
    6.12%
  • Apps
    1.6M
    6.12%
  • Life Services
    1.5M
    5.74%
  • Apparel & Accessories
    1.5M
    5.62%
  • Travel
    1.5M
    5.58%
  • Food & Beverage
    1.5M
    5.56%
  • Games
    1.5M
    5.53%
  • Tech & Electronics
    1.4M
    5.4%
  • Home Improvement
    1.4M
    5.25%
  • E-Commerce
    1.3M
    4.97%
  • Financial Services
    1.3M
    4.89%
  • Household Products
    1.3M
    4.85%
  • Vehicles & Transportation
    1.3M
    4.83%
  • Education
    1.2M
    4.43%
  • Appliances
    1.1M
    4.3%
  • Baby, Kids & Maternity
    1.1M
    4.16%
  • Sports & Outdoors
    840K
    3.08%
  • Pets
    344K
    1.26%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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