TikTok Ad Targeting & Audience in Germany 2022

by Werner Geyser Last Updated: February 2 2024 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Germany. TikTok Ad Targeting in Germany now has more than 26.9M Audience.

In January 2024, Ad Targeting in Germany exceeds 25.7M.

In February 2024, Ad Targeting in Germany exceeds 26.9M, an increase of +1.2M, and the GDP per capita in Germany is $45.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Germany Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    13.6M
    50.66%
  • FEMALE
    13.2M
    49.34%

TikTok Targeting Audience Germany Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    10M
    37.4%
  • 25-34
    7.1M
    26.55%
  • 35-44
    4.5M
    16.73%
  • 45-54
    2.8M
    10.55%
  • 55+
    2.3M
    8.77%

TikTok Targeting Audience Germany Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.9M
    52.86%
  • Samsung
    6.1M
    32.98%
  • Xiaomi
    1.3M
    7.09%
  • HUAWEI
    714K
    3.81%
  • OPPO
    191K
    1.02%
  • Motorola
    91K
    0.48%
  • OnePlus
    72K
    0.38%
  • RealMe
    59K
    0.31%
  • Honor
    56K
    0.3%
  • SONY
    36K
    0.19%
  • LG
    33K
    0.18%
  • Nokia
    31K
    0.17%
  • ZTE
    14K
    0.07%
  • Vivo
    13K
    0.07%
  • Infinix
    6K
    0.03%
  • TECNO
    4K
    0.02%
  • ITEL
    4K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Germany Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    21.1M
    79.08%
  • English
    2.2M
    8.26%
  • Arabic
    712K
    2.66%
  • Romanian
    548K
    2.05%
  • Russian
    517K
    1.93%
  • Turkish
    432K
    1.62%
  • Polish
    393K
    1.47%
  • Italian
    159K
    0.6%
  • French
    111K
    0.42%
  • Spanish
    108K
    0.4%
  • Hungarian
    99K
    0.37%
  • Ukrainian
    83K
    0.31%
  • Greek
    68K
    0.25%
  • Vietnamese
    35K
    0.13%
  • Portuguese
    32K
    0.12%
  • Dutch
    24K
    0.09%
  • Czech
    18K
    0.07%
  • Thai
    13K
    0.05%
  • Swedish
    7K
    0.03%
  • Traditional Chinese
    2K
    0.01%
  • Korean
    2K
    0.01%
  • Japanese
    2K
    0.01%
  • Indonesian
    2K
    0.01%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Malay
    1K
    0%
  • Kannada
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Finnish
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Germany Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    20.8M
    6.25%
  • News & Entertainment
    20.7M
    6.21%
  • Life Services
    20.5M
    6.16%
  • Food & Beverage
    20.3M
    6.11%
  • Beauty & Personal Care
    20.1M
    6.05%
  • Apparel & Accessories
    19.9M
    5.99%
  • Business Services
    19.3M
    5.8%
  • Games
    19.1M
    5.75%
  • Appliances
    18.9M
    5.69%
  • Household Products
    18.4M
    5.54%
  • Travel
    17.9M
    5.39%
  • Vehicles & Transportation
    16.6M
    4.99%
  • Home Improvement
    16.5M
    4.96%
  • Tech & Electronics
    16.5M
    4.95%
  • Education
    15.1M
    4.54%
  • Sports & Outdoors
    14.4M
    4.32%
  • Pets
    11.4M
    3.43%
  • Financial Services
    10.7M
    3.22%
  • Baby, Kids & Maternity
    9.3M
    2.79%
  • E-Commerce
    6.2M
    1.87%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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