TikTok Ad Targeting & Audience in Germany 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Germany. TikTok Ad Targeting in Germany now has more than 25.8M Audience.

In July 2026, Ad Targeting in Germany exceeds 26.6M.

In August 2026, Ad Targeting in Germany exceeds 25.8M, an increase of -835K, and the GDP per capita in Germany is $45.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Germany Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    7.9M
    30.78%
  • FEMALE
    17.8M
    69.22%

TikTok Targeting Audience Germany Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    5.2M
    20.4%
  • 25-34
    7.9M
    30.9%
  • 35-44
    5M
    19.45%
  • 45-54
    4.1M
    16.04%
  • 55+
    3.4M
    13.2%

TikTok Targeting Audience Germany Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.2M
    56.47%
  • Samsung
    2.5M
    33.23%
  • Xiaomi
    411K
    5.41%
  • HUAWEI
    178K
    2.34%
  • OPPO
    67K
    0.88%
  • Motorola
    24K
    0.32%
  • OnePlus
    22K
    0.29%
  • RealMe
    18K
    0.24%
  • Honor
    16K
    0.21%
  • SONY
    11K
    0.14%
  • Nokia
    9K
    0.12%
  • LG
    8K
    0.11%
  • Vivo
    7K
    0.09%
  • ZTE
    3K
    0.04%
  • Infinix
    3K
    0.04%
  • TECNO
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Germany Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    20M
    49.63%
  • English
    7.5M
    18.64%
  • Russian
    1.8M
    4.49%
  • Turkish
    1.6M
    3.97%
  • Tamil
    1.4M
    3.68%
  • Arabic
    893K
    2.21%
  • Polish
    727K
    1.8%
  • Romanian
    660K
    1.63%
  • Italian
    625K
    1.55%
  • Telugu
    618K
    1.53%
  • Spanish
    601K
    1.49%
  • French
    560K
    1.39%
  • Swedish
    512K
    1.27%
  • Dutch
    428K
    1.06%
  • Portuguese
    373K
    0.92%
  • Vietnamese
    284K
    0.7%
  • Malayalam
    234K
    0.58%
  • Hungarian
    165K
    0.41%
  • Ukrainian
    162K
    0.4%
  • Malay
    138K
    0.34%
  • Kannada
    132K
    0.33%
  • Hindi
    108K
    0.27%
  • Indonesian
    103K
    0.25%
  • Traditional Chinese
    100K
    0.25%
  • Finnish
    80K
    0.2%
  • Japanese
    78K
    0.19%
  • Greek
    77K
    0.19%
  • Thai
    62K
    0.15%
  • Punjabi
    42K
    0.1%
  • Korean
    41K
    0.1%
  • Marathi
    37K
    0.09%
  • Gujarati
    34K
    0.08%
  • Czech
    25K
    0.06%
  • Hebrew
    7K
    0.02%
  • Bengali
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Germany Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    12.8M
    5.85%
  • News & Entertainment
    12.6M
    5.75%
  • Apps
    12.5M
    5.7%
  • Tech & Electronics
    12.4M
    5.64%
  • Appliances
    12.2M
    5.58%
  • Apparel & Accessories
    12.2M
    5.57%
  • Food & Beverage
    12M
    5.49%
  • Home Improvement
    11.9M
    5.44%
  • Business Services
    11.8M
    5.39%
  • Household Products
    11.7M
    5.36%
  • Life Services
    11.2M
    5.1%
  • Sports & Outdoors
    11.1M
    5.05%
  • Vehicles & Transportation
    11.1M
    5.04%
  • Pets
    10.9M
    4.95%
  • Games
    10.8M
    4.91%
  • Financial Services
    10.8M
    4.91%
  • Travel
    10.7M
    4.89%
  • Education
    8.7M
    3.98%
  • E-Commerce
    6.2M
    2.85%
  • Baby, Kids & Maternity
    5.6M
    2.56%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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