TikTok Ad Targeting & Audience in Germany 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Germany. TikTok Ad Targeting in Germany now has more than 26.8M Audience.

In September 2026, Ad Targeting in Germany exceeds 26.3M.

In October 2026, Ad Targeting in Germany exceeds 26.8M, an increase of +486K, and the GDP per capita in Germany is $45.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Germany Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    8M
    30.12%
  • FEMALE
    18.7M
    69.88%

TikTok Targeting Audience Germany Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    5.3M
    19.86%
  • 25-34
    8.1M
    30.28%
  • 35-44
    5M
    18.84%
  • 45-54
    4.7M
    17.74%
  • 55+
    3.5M
    13.28%

TikTok Targeting Audience Germany Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.1M
    56.56%
  • Samsung
    2.4M
    33.47%
  • Xiaomi
    383K
    5.25%
  • HUAWEI
    163K
    2.23%
  • OPPO
    63K
    0.86%
  • Motorola
    22K
    0.3%
  • OnePlus
    21K
    0.29%
  • RealMe
    17K
    0.23%
  • Honor
    15K
    0.21%
  • SONY
    10K
    0.14%
  • Nokia
    9K
    0.12%
  • LG
    8K
    0.11%
  • Vivo
    6K
    0.08%
  • Infinix
    3K
    0.04%
  • ZTE
    2K
    0.03%
  • TECNO
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Germany Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    20.7M
    49.17%
  • English
    7.7M
    18.3%
  • Turkish
    1.8M
    4.48%
  • Russian
    1.8M
    4.4%
  • Tamil
    1.6M
    3.92%
  • Arabic
    900K
    2.13%
  • Polish
    752K
    1.78%
  • Romanian
    731K
    1.73%
  • Telugu
    712K
    1.68%
  • Italian
    663K
    1.57%
  • Spanish
    618K
    1.46%
  • French
    562K
    1.33%
  • Swedish
    560K
    1.32%
  • Dutch
    418K
    0.99%
  • Portuguese
    393K
    0.93%
  • Vietnamese
    328K
    0.78%
  • Malayalam
    244K
    0.58%
  • Ukrainian
    173K
    0.41%
  • Hungarian
    170K
    0.4%
  • Malay
    145K
    0.34%
  • Kannada
    135K
    0.32%
  • Hindi
    113K
    0.27%
  • Indonesian
    107K
    0.25%
  • Traditional Chinese
    101K
    0.24%
  • Greek
    89K
    0.21%
  • Japanese
    81K
    0.19%
  • Finnish
    81K
    0.19%
  • Thai
    67K
    0.16%
  • Punjabi
    44K
    0.1%
  • Korean
    42K
    0.1%
  • Marathi
    39K
    0.09%
  • Gujarati
    36K
    0.09%
  • Czech
    22K
    0.05%
  • Hebrew
    7K
    0.02%
  • Bengali
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Germany Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    16.4M
    6.98%
  • Food & Beverage
    15.6M
    6.68%
  • Education
    15.1M
    6.43%
  • Apps
    15.1M
    6.43%
  • Apparel & Accessories
    14.8M
    6.31%
  • Life Services
    13.9M
    5.94%
  • Sports & Outdoors
    13M
    5.55%
  • Beauty & Personal Care
    12.9M
    5.53%
  • Business Services
    12.7M
    5.42%
  • Appliances
    12.6M
    5.38%
  • Tech & Electronics
    12.3M
    5.24%
  • Games
    11.9M
    5.07%
  • Vehicles & Transportation
    11.8M
    5.02%
  • Home Improvement
    11.7M
    5%
  • Travel
    10.9M
    4.66%
  • Household Products
    10.6M
    4.54%
  • Pets
    7.5M
    3.22%
  • Financial Services
    7M
    2.99%
  • Baby, Kids & Maternity
    5.9M
    2.55%
  • E-Commerce
    2.4M
    1.05%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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