TikTok Ad Targeting & Audience in Germany 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Germany. TikTok Ad Targeting in Germany now has more than 26.6M Audience.

In February 2026, Ad Targeting in Germany exceeds 26.7M.

In March 2026, Ad Targeting in Germany exceeds 26.6M, an increase of -67K, and the GDP per capita in Germany is $45.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Germany Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.6M
    36.17%
  • FEMALE
    17M
    63.83%

TikTok Targeting Audience Germany Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    5.6M
    21.31%
  • 25-34
    8.4M
    31.77%
  • 35-44
    5.5M
    20.98%
  • 45-54
    3.7M
    14.22%
  • 55+
    3.1M
    11.73%

TikTok Targeting Audience Germany Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5M
    55.13%
  • Samsung
    3M
    34.09%
  • Xiaomi
    521K
    5.74%
  • HUAWEI
    215K
    2.37%
  • OPPO
    84K
    0.93%
  • Motorola
    31K
    0.34%
  • OnePlus
    28K
    0.31%
  • RealMe
    22K
    0.24%
  • Honor
    20K
    0.22%
  • Vivo
    13K
    0.14%
  • SONY
    13K
    0.14%
  • Nokia
    11K
    0.12%
  • LG
    10K
    0.11%
  • ZTE
    3K
    0.03%
  • TECNO
    2K
    0.02%
  • Infinix
    2K
    0.02%
  • ITEL
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Germany Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    21.3M
    52.56%
  • English
    7.8M
    19.35%
  • Turkish
    1.5M
    3.78%
  • Russian
    1.3M
    3.37%
  • Tamil
    1.1M
    2.87%
  • Arabic
    891K
    2.19%
  • Polish
    733K
    1.8%
  • Romanian
    693K
    1.7%
  • Italian
    624K
    1.53%
  • Spanish
    614K
    1.51%
  • French
    502K
    1.23%
  • Telugu
    453K
    1.11%
  • Swedish
    385K
    0.95%
  • Dutch
    335K
    0.82%
  • Portuguese
    308K
    0.76%
  • Malayalam
    224K
    0.55%
  • Vietnamese
    204K
    0.5%
  • Hungarian
    170K
    0.42%
  • Ukrainian
    164K
    0.4%
  • Kannada
    137K
    0.34%
  • Malay
    126K
    0.31%
  • Traditional Chinese
    110K
    0.27%
  • Hindi
    100K
    0.25%
  • Indonesian
    97K
    0.24%
  • Greek
    96K
    0.24%
  • Finnish
    77K
    0.19%
  • Japanese
    75K
    0.18%
  • Thai
    52K
    0.13%
  • Korean
    43K
    0.11%
  • Punjabi
    34K
    0.08%
  • Marathi
    34K
    0.08%
  • Gujarati
    34K
    0.08%
  • Czech
    25K
    0.06%
  • Hebrew
    7K
    0.02%
  • Bengali
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Germany Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    13.9M
    6.26%
  • News & Entertainment
    13.6M
    6.12%
  • Business Services
    13.5M
    6.06%
  • Beauty & Personal Care
    13.1M
    5.92%
  • Apparel & Accessories
    12.8M
    5.76%
  • Food & Beverage
    12.5M
    5.64%
  • Games
    12.3M
    5.56%
  • Life Services
    12.3M
    5.55%
  • Tech & Electronics
    11.7M
    5.27%
  • Household Products
    11.6M
    5.24%
  • Travel
    11.4M
    5.15%
  • Home Improvement
    11.1M
    4.99%
  • Appliances
    11M
    4.96%
  • Vehicles & Transportation
    10.1M
    4.58%
  • Financial Services
    10.1M
    4.57%
  • Sports & Outdoors
    9.1M
    4.1%
  • E-Commerce
    8.5M
    3.82%
  • Education
    8.3M
    3.74%
  • Baby, Kids & Maternity
    8.2M
    3.71%
  • Pets
    6.6M
    3%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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