TikTok Ad Targeting & Audience in Indonesia 2024

by Werner Geyser Last Updated: May 7 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Indonesia. TikTok Ad Targeting in Indonesia now has more than 211.4M Audience.

In April 2025, Ad Targeting in Indonesia exceeds 203.4M.

In May 2025, Ad Targeting in Indonesia exceeds 211.4M, an increase of +8M, and the GDP per capita in Indonesia is $3.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Indonesia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    87.9M
    41.59%
  • FEMALE
    123.5M
    58.41%

TikTok Targeting Audience Indonesia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    66.9M
    31.68%
  • 25-34
    88M
    41.66%
  • 35-44
    32.2M
    15.24%
  • 45-54
    13.9M
    6.58%
  • 55+
    10.2M
    4.84%

TikTok Targeting Audience Indonesia Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    32.6M
    27.55%
  • Samsung
    19.3M
    16.35%
  • Vivo
    19.3M
    16.33%
  • Apple
    17.2M
    14.53%
  • Xiaomi
    15.5M
    13.14%
  • RealMe
    8.8M
    7.5%
  • Infinix
    4.7M
    4.05%
  • HUAWEI
    204K
    0.17%
  • ITEL
    100K
    0.08%
  • TECNO
    95K
    0.08%
  • Honor
    74K
    0.06%
  • SONY
    70K
    0.06%
  • Nokia
    67K
    0.06%
  • LG
    22K
    0.02%
  • OnePlus
    11K
    0.01%
  • Motorola
    8K
    0.01%
  • ZTE
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Indonesia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Indonesian
    205.9M
    81.28%
  • English
    22.9M
    9.04%
  • Malay
    9.4M
    3.73%
  • Tamil
    3.1M
    1.25%
  • Spanish
    1.6M
    0.67%
  • Malayalam
    1.1M
    0.45%
  • Telugu
    1M
    0.41%
  • Italian
    819K
    0.32%
  • Japanese
    722K
    0.28%
  • Arabic
    676K
    0.27%
  • Traditional Chinese
    590K
    0.23%
  • Finnish
    579K
    0.23%
  • Kannada
    550K
    0.22%
  • Swedish
    420K
    0.17%
  • Turkish
    386K
    0.15%
  • Korean
    355K
    0.14%
  • Hindi
    349K
    0.14%
  • French
    338K
    0.13%
  • Portuguese
    325K
    0.13%
  • Polish
    317K
    0.13%
  • Vietnamese
    301K
    0.12%
  • Dutch
    252K
    0.1%
  • German
    224K
    0.09%
  • Hungarian
    168K
    0.07%
  • Marathi
    115K
    0.05%
  • Gujarati
    112K
    0.04%
  • Thai
    106K
    0.04%
  • Bengali
    98K
    0.04%
  • Russian
    76K
    0.03%
  • Romanian
    67K
    0.03%
  • Czech
    33K
    0.01%
  • Punjabi
    27K
    0.01%
  • Greek
    9K
    0%
  • Hebrew
    7K
    0%
  • Ukrainian
    5K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Indonesia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    169.8M
    6.81%
  • Beauty & Personal Care
    168.5M
    6.76%
  • Apparel & Accessories
    160.7M
    6.45%
  • Tech & Electronics
    159.4M
    6.4%
  • Food & Beverage
    157.8M
    6.33%
  • News & Entertainment
    155M
    6.22%
  • Games
    147.7M
    5.93%
  • Household Products
    147.4M
    5.92%
  • Life Services
    142.7M
    5.73%
  • Business Services
    132M
    5.3%
  • Vehicles & Transportation
    129M
    5.18%
  • Baby, Kids & Maternity
    126.7M
    5.09%
  • Home Improvement
    125.7M
    5.05%
  • Appliances
    122.9M
    4.93%
  • Travel
    98.1M
    3.94%
  • Sports & Outdoors
    94.4M
    3.79%
  • Education
    74.2M
    2.98%
  • Financial Services
    63.3M
    2.54%
  • Pets
    61.4M
    2.47%
  • E-Commerce
    54.3M
    2.18%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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