TikTok Ad Targeting & Audience in Indonesia 2022

by Werner Geyser Last Updated: October 2 2023 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Indonesia. TikTok Ad Targeting in Indonesia now has more than 75.9M Audience.

In September 2023, Ad Targeting in Indonesia exceeds 108M.

In October 2023, Ad Targeting in Indonesia exceeds 75.9M, an increase of -32M, and the GDP per capita in Indonesia is $3.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Indonesia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    32M
    42.19%
  • FEMALE
    43.9M
    57.81%

TikTok Targeting Audience Indonesia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    21.3M
    28.13%
  • 25-34
    36.1M
    47.59%
  • 35-44
    12M
    15.84%
  • 45-54
    4.3M
    5.77%
  • 55+
    2M
    2.67%

TikTok Targeting Audience Indonesia Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    19.2M
    27.97%
  • Samsung
    12.1M
    17.61%
  • Xiaomi
    11.8M
    17.25%
  • Vivo
    11M
    16.14%
  • RealMe
    5.5M
    8.05%
  • Apple
    5.3M
    7.85%
  • Infinix
    2.9M
    4.26%
  • HUAWEI
    168K
    0.24%
  • SONY
    97K
    0.14%
  • ITEL
    77K
    0.11%
  • Honor
    74K
    0.11%
  • TECNO
    61K
    0.09%
  • Nokia
    58K
    0.08%
  • LG
    21K
    0.03%
  • Motorola
    16K
    0.02%
  • OnePlus
    14K
    0.02%
  • ZTE
    5K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Indonesia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Indonesian
    71.7M
    95.05%
  • English
    3.5M
    4.77%
  • Malay
    69K
    0.09%
  • Japanese
    7K
    0.01%
  • Arabic
    6K
    0.01%
  • Traditional Chinese
    5K
    0.01%
  • Korean
    4K
    0.01%
  • German
    4K
    0.01%
  • French
    4K
    0.01%
  • Vietnamese
    3K
    0%
  • Thai
    3K
    0%
  • Russian
    3K
    0%
  • Spanish
    2K
    0%
  • Dutch
    2K
    0%
  • Ukrainian
    1K
    0%
  • Turkish
    1K
    0%
  • Telugu
    1K
    0%
  • Tamil
    1K
    0%
  • Swedish
    1K
    0%
  • Romanian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Punjabi
    1K
    0%
  • Portuguese
    1K
    0%
  • Polish
    1K
    0%
  • Oriya
    1K
    0%
  • Marathi
    1K
    0%
  • Malayalam
    1K
    0%
  • Kannada
    1K
    0%
  • Italian
    1K
    0%
  • Hungarian
    1K
    0%
  • Hindi
    1K
    0%
  • Hebrew
    1K
    0%
  • Haryanavi
    1K
    0%
  • Gujarati
    1K
    0%
  • Greek
    1K
    0%
  • Finnish
    1K
    0%
  • Czech
    1K
    0%
  • Bihari
    1K
    0%
  • Bengali
    1K
    0%
  • Assamese
    1K
    0%

TikTok Indonesia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    70.5M
    6.33%
  • Beauty & Personal Care
    70.1M
    6.3%
  • Apparel & Accessories
    69M
    6.19%
  • Business Services
    68.7M
    6.16%
  • News & Entertainment
    67.2M
    6.04%
  • Apps
    67M
    6.02%
  • Travel
    66.9M
    6%
  • Appliances
    66.3M
    5.95%
  • Life Services
    62.4M
    5.6%
  • Tech & Electronics
    59.9M
    5.38%
  • Vehicles & Transportation
    59.3M
    5.32%
  • Education
    58.4M
    5.24%
  • Household Products
    57.6M
    5.17%
  • Food & Beverage
    57.1M
    5.13%
  • Sports & Outdoors
    54.9M
    4.93%
  • Baby, Kids & Maternity
    53M
    4.76%
  • Home Improvement
    48.2M
    4.32%
  • Pets
    34M
    3.05%
  • Financial Services
    18.5M
    1.66%
  • E-Commerce
    4.9M
    0.44%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2022 page was manually collected and updated from the web by pipiads team members.

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