TikTok Ad Targeting & Audience in Indonesia 2024

by Werner Geyser Last Updated: March 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Indonesia. TikTok Ad Targeting in Indonesia now has more than 240.7M Audience.

In February 2026, Ad Targeting in Indonesia exceeds 232.7M.

In March 2026, Ad Targeting in Indonesia exceeds 240.7M, an increase of +7.9M, and the GDP per capita in Indonesia is $3.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Indonesia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    101.2M
    42.05%
  • FEMALE
    139.5M
    57.95%

TikTok Targeting Audience Indonesia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    62.1M
    25.82%
  • 25-34
    108.7M
    45.16%
  • 35-44
    39.6M
    16.45%
  • 45-54
    17.3M
    7.21%
  • 55+
    12.9M
    5.37%

TikTok Targeting Audience Indonesia Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    30.3M
    26.78%
  • Apple
    19.9M
    17.61%
  • Vivo
    18.6M
    16.46%
  • Samsung
    17.5M
    15.49%
  • Xiaomi
    13.8M
    12.19%
  • RealMe
    8M
    7.11%
  • Infinix
    4.3M
    3.86%
  • HUAWEI
    183K
    0.16%
  • TECNO
    87K
    0.08%
  • ITEL
    85K
    0.07%
  • Honor
    58K
    0.05%
  • Nokia
    51K
    0.04%
  • SONY
    48K
    0.04%
  • LG
    19K
    0.02%
  • OnePlus
    12K
    0.01%
  • Motorola
    7K
    0.01%
  • ZTE
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Indonesia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Indonesian
    234.6M
    77.27%
  • English
    15.9M
    5.25%
  • Tamil
    15.7M
    5.17%
  • Malay
    15.4M
    5.1%
  • Telugu
    7.6M
    2.51%
  • Malayalam
    2.1M
    0.71%
  • Turkish
    1.9M
    0.63%
  • Swedish
    1.2M
    0.42%
  • Italian
    1.2M
    0.41%
  • Vietnamese
    1.1M
    0.39%
  • Kannada
    1.1M
    0.37%
  • Portuguese
    896K
    0.3%
  • Polish
    867K
    0.29%
  • Dutch
    657K
    0.22%
  • Traditional Chinese
    523K
    0.17%
  • Japanese
    502K
    0.17%
  • Korean
    374K
    0.12%
  • Spanish
    268K
    0.09%
  • Romanian
    210K
    0.07%
  • Thai
    204K
    0.07%
  • Marathi
    203K
    0.07%
  • Russian
    180K
    0.06%
  • Arabic
    130K
    0.04%
  • Punjabi
    73K
    0.02%
  • Finnish
    67K
    0.02%
  • French
    63K
    0.02%
  • Hindi
    43K
    0.01%
  • German
    41K
    0.01%
  • Hungarian
    25K
    0.01%
  • Ukrainian
    16K
    0.01%
  • Gujarati
    15K
    0%
  • Bengali
    8K
    0%
  • Czech
    4K
    0%
  • Hebrew
    2K
    0%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Indonesia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    192.7M
    7.72%
  • Beauty & Personal Care
    175.6M
    7.03%
  • News & Entertainment
    175.3M
    7.02%
  • Food & Beverage
    167M
    6.69%
  • Games
    166.1M
    6.65%
  • Business Services
    163.7M
    6.55%
  • Apparel & Accessories
    160.2M
    6.41%
  • Tech & Electronics
    152.9M
    6.12%
  • Household Products
    136.4M
    5.46%
  • Baby, Kids & Maternity
    132.5M
    5.31%
  • Life Services
    131.9M
    5.28%
  • Home Improvement
    126.9M
    5.08%
  • Vehicles & Transportation
    116.9M
    4.68%
  • Appliances
    110.3M
    4.42%
  • Travel
    100.5M
    4.03%
  • Education
    81.5M
    3.26%
  • Sports & Outdoors
    80.6M
    3.23%
  • Financial Services
    54.9M
    2.2%
  • Pets
    54.8M
    2.19%
  • E-Commerce
    16.6M
    0.67%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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