TikTok Ad Targeting & Audience in Indonesia 2024

by Werner Geyser Last Updated: December 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Indonesia. TikTok Ad Targeting in Indonesia now has more than 192.8M Audience.

In November 2025, Ad Targeting in Indonesia exceeds 194.3M.

In December 2025, Ad Targeting in Indonesia exceeds 192.8M, an increase of -1.4M, and the GDP per capita in Indonesia is $3.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Indonesia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    87.5M
    45.38%
  • FEMALE
    105.3M
    54.62%

TikTok Targeting Audience Indonesia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    51.9M
    26.97%
  • 25-34
    85.2M
    44.19%
  • 35-44
    31.4M
    16.32%
  • 45-54
    14M
    7.29%
  • 55+
    10M
    5.22%

TikTok Targeting Audience Indonesia Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    25.7M
    26.38%
  • Apple
    17M
    17.42%
  • Vivo
    16.2M
    16.58%
  • Samsung
    15.5M
    15.87%
  • Xiaomi
    11.9M
    12.27%
  • RealMe
    6.9M
    7.13%
  • Infinix
    3.7M
    3.87%
  • HUAWEI
    154K
    0.16%
  • TECNO
    76K
    0.08%
  • ITEL
    69K
    0.07%
  • Honor
    51K
    0.05%
  • SONY
    44K
    0.05%
  • Nokia
    44K
    0.05%
  • LG
    17K
    0.02%
  • OnePlus
    9K
    0.01%
  • Motorola
    5K
    0.01%
  • ZTE
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Indonesia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Indonesian
    187.8M
    79.43%
  • English
    13.8M
    5.85%
  • Malay
    10.9M
    4.62%
  • Tamil
    9.8M
    4.18%
  • Telugu
    4.1M
    1.76%
  • Malayalam
    1.6M
    0.68%
  • Turkish
    1M
    0.44%
  • Italian
    900K
    0.38%
  • Kannada
    879K
    0.37%
  • Swedish
    817K
    0.35%
  • Vietnamese
    644K
    0.27%
  • Portuguese
    569K
    0.24%
  • Polish
    535K
    0.23%
  • Traditional Chinese
    522K
    0.22%
  • Dutch
    418K
    0.18%
  • Japanese
    396K
    0.17%
  • Korean
    314K
    0.13%
  • Spanish
    224K
    0.09%
  • Marathi
    152K
    0.06%
  • Thai
    140K
    0.06%
  • Arabic
    137K
    0.06%
  • Romanian
    133K
    0.06%
  • Russian
    119K
    0.05%
  • Finnish
    61K
    0.03%
  • French
    58K
    0.02%
  • Punjabi
    48K
    0.02%
  • Hindi
    40K
    0.02%
  • German
    40K
    0.02%
  • Hungarian
    26K
    0.01%
  • Gujarati
    13K
    0.01%
  • Ukrainian
    9K
    0%
  • Bengali
    8K
    0%
  • Czech
    4K
    0%
  • Hebrew
    2K
    0%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Indonesia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    157.1M
    7.03%
  • Business Services
    152.4M
    6.82%
  • News & Entertainment
    147.9M
    6.62%
  • Beauty & Personal Care
    147.8M
    6.62%
  • Apparel & Accessories
    143.2M
    6.41%
  • Food & Beverage
    139.5M
    6.25%
  • Tech & Electronics
    135.3M
    6.06%
  • Games
    127.7M
    5.72%
  • Household Products
    123.7M
    5.54%
  • Life Services
    120.8M
    5.41%
  • Vehicles & Transportation
    112.5M
    5.04%
  • Home Improvement
    112M
    5.01%
  • Appliances
    107.1M
    4.8%
  • Baby, Kids & Maternity
    98.6M
    4.42%
  • Travel
    93.9M
    4.21%
  • Education
    81.9M
    3.67%
  • Financial Services
    81.3M
    3.64%
  • Sports & Outdoors
    78.7M
    3.52%
  • Pets
    49.6M
    2.22%
  • E-Commerce
    22M
    0.99%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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