TikTok Ad Targeting & Audience in Indonesia 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Indonesia. TikTok Ad Targeting in Indonesia now has more than 261.5M Audience.

In July 2026, Ad Targeting in Indonesia exceeds 261.6M.

In August 2026, Ad Targeting in Indonesia exceeds 261.5M, an increase of -108K, and the GDP per capita in Indonesia is $3.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Indonesia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    109.4M
    41.85%
  • FEMALE
    152M
    58.15%

TikTok Targeting Audience Indonesia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    61.9M
    23.68%
  • 25-34
    123.2M
    47.13%
  • 35-44
    43.7M
    16.73%
  • 45-54
    18.1M
    6.96%
  • 55+
    14.4M
    5.51%

TikTok Targeting Audience Indonesia Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    29.8M
    26.5%
  • Apple
    21.6M
    19.29%
  • Vivo
    18M
    16%
  • Samsung
    16.8M
    15%
  • Xiaomi
    13.3M
    11.89%
  • RealMe
    7.9M
    7.04%
  • Infinix
    4.2M
    3.8%
  • HUAWEI
    174K
    0.15%
  • ITEL
    95K
    0.08%
  • TECNO
    83K
    0.07%
  • Honor
    56K
    0.05%
  • Nokia
    53K
    0.05%
  • SONY
    43K
    0.04%
  • LG
    17K
    0.02%
  • OnePlus
    12K
    0.01%
  • Motorola
    5K
    0%
  • ZTE
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Indonesia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Indonesian
    248.7M
    74.95%
  • Tamil
    19.8M
    5.99%
  • English
    17.6M
    5.32%
  • Malay
    16.9M
    5.11%
  • Telugu
    10.9M
    3.29%
  • Turkish
    2.9M
    0.9%
  • Malayalam
    2.3M
    0.71%
  • Vietnamese
    1.8M
    0.56%
  • Swedish
    1.5M
    0.48%
  • Italian
    1.3M
    0.41%
  • Kannada
    1.1M
    0.35%
  • Portuguese
    1.1M
    0.35%
  • Polish
    1M
    0.33%
  • Dutch
    804K
    0.24%
  • Japanese
    638K
    0.19%
  • Traditional Chinese
    510K
    0.15%
  • Korean
    485K
    0.15%
  • Thai
    280K
    0.08%
  • Romanian
    272K
    0.08%
  • Spanish
    239K
    0.07%
  • Russian
    234K
    0.07%
  • Marathi
    231K
    0.07%
  • Arabic
    138K
    0.04%
  • Punjabi
    89K
    0.03%
  • French
    61K
    0.02%
  • Finnish
    59K
    0.02%
  • German
    42K
    0.01%
  • Hindi
    37K
    0.01%
  • Ukrainian
    23K
    0.01%
  • Hungarian
    23K
    0.01%
  • Gujarati
    13K
    0%
  • Bengali
    6K
    0%
  • Hebrew
    3K
    0%
  • Czech
    3K
    0%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Indonesia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    207.1M
    6.77%
  • Apparel & Accessories
    202.6M
    6.62%
  • Beauty & Personal Care
    201.1M
    6.58%
  • News & Entertainment
    197.9M
    6.47%
  • Food & Beverage
    195.5M
    6.39%
  • Games
    191.4M
    6.26%
  • Tech & Electronics
    188.8M
    6.17%
  • Household Products
    182.2M
    5.95%
  • Home Improvement
    179.9M
    5.88%
  • Business Services
    175.8M
    5.75%
  • Appliances
    159.9M
    5.23%
  • Life Services
    159.2M
    5.21%
  • Vehicles & Transportation
    158.4M
    5.18%
  • Baby, Kids & Maternity
    154M
    5.04%
  • Sports & Outdoors
    127.5M
    4.17%
  • Travel
    119.2M
    3.9%
  • Education
    110.2M
    3.6%
  • Pets
    107.7M
    3.52%
  • Financial Services
    39.4M
    1.29%
  • E-Commerce
    928K
    0.03%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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