TikTok Ad Targeting & Audience in Indonesia 2024

by Werner Geyser Last Updated: October 12 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Indonesia. TikTok Ad Targeting in Indonesia now has more than 265.9M Audience.

In September 2026, Ad Targeting in Indonesia exceeds 263.4M.

In October 2026, Ad Targeting in Indonesia exceeds 265.9M, an increase of +2.5M, and the GDP per capita in Indonesia is $3.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Indonesia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    108.4M
    40.76%
  • FEMALE
    157.5M
    59.24%

TikTok Targeting Audience Indonesia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    62.5M
    23.53%
  • 25-34
    125.3M
    47.12%
  • 35-44
    44.3M
    16.67%
  • 45-54
    18.6M
    7.03%
  • 55+
    15M
    5.66%

TikTok Targeting Audience Indonesia Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    29.4M
    26.52%
  • Apple
    22.3M
    20.11%
  • Vivo
    17.5M
    15.79%
  • Samsung
    16.3M
    14.73%
  • Xiaomi
    13M
    11.76%
  • RealMe
    7.6M
    6.9%
  • Infinix
    4.1M
    3.74%
  • HUAWEI
    171K
    0.15%
  • ITEL
    81K
    0.07%
  • TECNO
    79K
    0.07%
  • Honor
    53K
    0.05%
  • Nokia
    48K
    0.04%
  • SONY
    37K
    0.03%
  • LG
    15K
    0.01%
  • OnePlus
    10K
    0.01%
  • Motorola
    6K
    0.01%
  • ZTE
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Indonesia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Indonesian
    252.5M
    76.57%
  • Tamil
    18.2M
    5.53%
  • English
    17.8M
    5.42%
  • Malay
    15.1M
    4.59%
  • Telugu
    10.1M
    3.09%
  • Turkish
    2.7M
    0.84%
  • Malayalam
    2.1M
    0.64%
  • Vietnamese
    1.6M
    0.5%
  • Swedish
    1.4M
    0.43%
  • Italian
    1.1M
    0.35%
  • Kannada
    1M
    0.32%
  • Portuguese
    1M
    0.31%
  • Polish
    943K
    0.29%
  • Dutch
    702K
    0.21%
  • Japanese
    571K
    0.17%
  • Traditional Chinese
    497K
    0.15%
  • Korean
    461K
    0.14%
  • Thai
    260K
    0.08%
  • Romanian
    240K
    0.07%
  • Russian
    210K
    0.06%
  • Marathi
    199K
    0.06%
  • Spanish
    178K
    0.05%
  • Arabic
    121K
    0.04%
  • Punjabi
    77K
    0.02%
  • French
    49K
    0.01%
  • Finnish
    41K
    0.01%
  • German
    36K
    0.01%
  • Hindi
    28K
    0.01%
  • Ukrainian
    21K
    0.01%
  • Hungarian
    19K
    0.01%
  • Gujarati
    9K
    0%
  • Bengali
    5K
    0%
  • Hebrew
    3K
    0%
  • Greek
    2K
    0%
  • Czech
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Indonesia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    250.1M
    7.04%
  • Food & Beverage
    239.6M
    6.75%
  • Apps
    233.2M
    6.57%
  • Apparel & Accessories
    226.7M
    6.38%
  • Education
    218M
    6.14%
  • Life Services
    213.7M
    6.02%
  • Games
    206.4M
    5.81%
  • Tech & Electronics
    200.6M
    5.65%
  • Beauty & Personal Care
    198.1M
    5.58%
  • Sports & Outdoors
    189.6M
    5.34%
  • Business Services
    188.2M
    5.3%
  • Appliances
    186.3M
    5.25%
  • Vehicles & Transportation
    176.8M
    4.98%
  • Household Products
    172.3M
    4.85%
  • Home Improvement
    168.3M
    4.74%
  • Travel
    146.1M
    4.11%
  • Baby, Kids & Maternity
    112.7M
    3.18%
  • Pets
    98.4M
    2.77%
  • Financial Services
    87.5M
    2.47%
  • E-Commerce
    37.9M
    1.07%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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