TikTok Ad Targeting & Audience in Poland 2024

by Werner Geyser Last Updated: August 4 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Poland. TikTok Ad Targeting in Poland now has more than 14.5M Audience.

In July 2026, Ad Targeting in Poland exceeds 14.2M.

In August 2026, Ad Targeting in Poland exceeds 14.5M, an increase of +230K, and the GDP per capita in Poland is $15.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Poland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    4.5M
    31.04%
  • FEMALE
    10M
    68.96%

TikTok Targeting Audience Poland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2.8M
    19.63%
  • 25-34
    4.5M
    31.08%
  • 35-44
    3.1M
    21.48%
  • 45-54
    2.4M
    16.58%
  • 55+
    1.6M
    11.22%

TikTok Targeting Audience Poland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1.6M
    40.82%
  • Samsung
    1.2M
    31.46%
  • Xiaomi
    523K
    13.13%
  • OPPO
    179K
    4.49%
  • Motorola
    115K
    2.89%
  • HUAWEI
    101K
    2.54%
  • RealMe
    97K
    2.44%
  • Vivo
    44K
    1.1%
  • LG
    12K
    0.3%
  • OnePlus
    11K
    0.28%
  • Honor
    7K
    0.18%
  • Nokia
    5K
    0.13%
  • SONY
    4K
    0.1%
  • Zen Admire Unity
    1K
    0.03%
  • ZTE
    1K
    0.03%
  • TECNO
    1K
    0.03%
  • Infinix
    1K
    0.03%
  • ITEL
    1K
    0.03%
  • Discovery
    1K
    0.03%

TikTok Targeting Audience Poland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Polish
    13M
    70.03%
  • English
    2.1M
    11.27%
  • Russian
    760K
    4.08%
  • Tamil
    740K
    3.97%
  • Ukrainian
    410K
    2.2%
  • Telugu
    235K
    1.26%
  • Portuguese
    224K
    1.2%
  • Swedish
    200K
    1.07%
  • Turkish
    184K
    0.99%
  • German
    152K
    0.82%
  • Vietnamese
    151K
    0.81%
  • Spanish
    94K
    0.5%
  • French
    56K
    0.3%
  • Traditional Chinese
    49K
    0.26%
  • Romanian
    47K
    0.25%
  • Italian
    35K
    0.19%
  • Thai
    32K
    0.17%
  • Dutch
    19K
    0.1%
  • Korean
    13K
    0.07%
  • Japanese
    13K
    0.07%
  • Czech
    11K
    0.06%
  • Arabic
    11K
    0.06%
  • Indonesian
    8K
    0.04%
  • Hungarian
    6K
    0.03%
  • Malayalam
    5K
    0.03%
  • Hindi
    5K
    0.03%
  • Finnish
    5K
    0.03%
  • Malay
    4K
    0.02%
  • Kannada
    3K
    0.02%
  • Greek
    3K
    0.02%
  • Marathi
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Gujarati
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Poland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    7.9M
    5.67%
  • Apps
    7.9M
    5.66%
  • Beauty & Personal Care
    7.8M
    5.61%
  • Food & Beverage
    7.6M
    5.48%
  • Apparel & Accessories
    7.6M
    5.44%
  • Life Services
    7.4M
    5.33%
  • Business Services
    7.4M
    5.3%
  • Home Improvement
    7.3M
    5.21%
  • Travel
    7.2M
    5.17%
  • Tech & Electronics
    7.2M
    5.17%
  • Appliances
    7.2M
    5.15%
  • Household Products
    7.1M
    5.1%
  • Pets
    7M
    5.01%
  • Vehicles & Transportation
    7M
    5%
  • Games
    6.9M
    4.97%
  • Financial Services
    6.3M
    4.56%
  • Sports & Outdoors
    6.2M
    4.46%
  • Education
    6M
    4.3%
  • E-Commerce
    5.8M
    4.15%
  • Baby, Kids & Maternity
    4.5M
    3.26%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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