TikTok Ad Targeting & Audience in Poland 2024

by Werner Geyser Last Updated: March 3 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Poland. TikTok Ad Targeting in Poland now has more than 12.9M Audience.

In February 2025, Ad Targeting in Poland exceeds 12.6M.

In March 2025, Ad Targeting in Poland exceeds 12.9M, an increase of +247K, and the GDP per capita in Poland is $15.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience Poland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    5.8M
    45%
  • FEMALE
    7.1M
    55%

TikTok Targeting Audience Poland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3.6M
    28.52%
  • 25-34
    4M
    31.39%
  • 35-44
    2.3M
    18.48%
  • 45-54
    1.5M
    12.17%
  • 55+
    1.2M
    9.44%

TikTok Targeting Audience Poland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    2.3M
    35.76%
  • Samsung
    2M
    31.07%
  • Xiaomi
    1M
    16.41%
  • OPPO
    311K
    4.78%
  • Motorola
    232K
    3.57%
  • HUAWEI
    201K
    3.09%
  • RealMe
    187K
    2.88%
  • Vivo
    74K
    1.14%
  • LG
    28K
    0.43%
  • OnePlus
    18K
    0.28%
  • Honor
    14K
    0.22%
  • Nokia
    9K
    0.14%
  • SONY
    8K
    0.12%
  • Infinix
    2K
    0.03%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • TECNO
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Poland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Polish
    11.7M
    66.19%
  • English
    3.8M
    21.52%
  • Russian
    687K
    3.86%
  • Ukrainian
    364K
    2.04%
  • Spanish
    185K
    1.04%
  • German
    148K
    0.83%
  • Italian
    88K
    0.49%
  • French
    74K
    0.42%
  • Traditional Chinese
    57K
    0.32%
  • Portuguese
    56K
    0.31%
  • Tamil
    52K
    0.29%
  • Japanese
    41K
    0.23%
  • Turkish
    37K
    0.21%
  • Swedish
    35K
    0.2%
  • Dutch
    33K
    0.19%
  • Hungarian
    32K
    0.18%
  • Arabic
    32K
    0.18%
  • Malay
    30K
    0.17%
  • Finnish
    29K
    0.16%
  • Vietnamese
    26K
    0.15%
  • Indonesian
    24K
    0.13%
  • Czech
    23K
    0.13%
  • Malayalam
    21K
    0.12%
  • Korean
    18K
    0.1%
  • Hindi
    16K
    0.09%
  • Telugu
    15K
    0.08%
  • Romanian
    15K
    0.08%
  • Kannada
    10K
    0.06%
  • Thai
    8K
    0.04%
  • Marathi
    7K
    0.04%
  • Gujarati
    7K
    0.04%
  • Greek
    4K
    0.02%
  • Bengali
    4K
    0.02%
  • Punjabi
    3K
    0.02%
  • Hebrew
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Poland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    8M
    5.81%
  • News & Entertainment
    7.7M
    5.6%
  • Games
    7.6M
    5.56%
  • Food & Beverage
    7.5M
    5.46%
  • Life Services
    7.4M
    5.42%
  • Beauty & Personal Care
    7.4M
    5.39%
  • Apparel & Accessories
    7.4M
    5.38%
  • Home Improvement
    7M
    5.14%
  • Business Services
    7M
    5.13%
  • Travel
    7M
    5.13%
  • Tech & Electronics
    7M
    5.11%
  • Household Products
    6.9M
    5.02%
  • Vehicles & Transportation
    6.8M
    4.99%
  • Appliances
    6.8M
    4.99%
  • E-Commerce
    6.8M
    4.96%
  • Financial Services
    6.1M
    4.49%
  • Sports & Outdoors
    5.9M
    4.29%
  • Education
    5.8M
    4.21%
  • Baby, Kids & Maternity
    5.4M
    3.97%
  • Pets
    5.4M
    3.92%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].